Mini-hotel by the sea: profitable business or continuous problems?

People who are engaged in business in different fields are always looking for what is most profitable. Business in Sochi is very profitable and brings the desired income if you think through everything correctly and set priorities. Each entrepreneur must analyze different niches and focus on conducting activities that will bring maximum income and will be personally interesting for the businessman.

What you need to consider when opening a business in a resort town

Experienced and novice entrepreneurs should understand the peculiarities of opening a business in a city where there are many tourists during the warm season. For a business in Sochi to be successful, the following factors must be taken into account.

First of all, you need to decide whether it will be a seasonal business or a year-round one. As a rule, seasonal entrepreneurship refers to the period when many tourists and vacationers are in the locality. A year-round business should be focused on local residents, so in this option you need to think about what services and goods the population uses all year round.

Of course, you need to decide whether you will purchase a ready-made business in Sochi or open your own from scratch.

You need to analyze in detail the niche into which the entrepreneur plans to dive. It is best to choose one that is least littered with competitors. Although if you think about everything in detail, you can outplay the entrepreneurs engaged in this type of activity.

You should also think about what kind of business to open in Sochi, so that running it is not only profitable, but also interesting.

Having considered in detail all the above factors, you can enter the pedestal of successful entrepreneurship in a resort town with financial benefit.

Best business ideas

You can start a business in the city from scratch or buy a ready-made organization. What business to open in Sochi from scratch? We offer business ideas in Sochi, among which you will find the right direction.

Hotel

A stream of tourists comes to Sochi in summer and winter. When opening a hotel, you need to carefully consider the location of the facility. When targeting the beach season, choose a place closer to the sea. Tourists should be able to comfortably get to the beach, local attractions, airport and train station. If you want to work with tourists who come on winter holidays to snowboard and ski, it is advisable to place the object closer to the slopes. Since there is high competition in this area, the hotel must be different from other establishments. Offer services and amenities to the maximum: free Wi-Fi, swimming pool, water park, babysitting services for children, foster care for pets. Naturally, you need to choose a clean room with a cozy interior. Maintain the level of service at a high level.

Catering establishments

There are many establishments on the coast: restaurants, cafes, canteens, kebab shops, burger joints. Competition in this area is noticeable, but even in such conditions results can be achieved. Offer your client an original product.

Excursion agency

Excursions to Sochi are offered by organizations and individuals. In Sochi and the surrounding areas there are many interesting places and objects that families with children, elderly and young couples come to see. Success in this direction can only be achieved with a competent concept of relaxation.

Beekeeping

The priority area of entrepreneurship is beekeeping. The city of Sochi has a climate suitable for bee breeding. You can sell honey not only in this area, but also in the regions.

Taxi service

Since the geography of movement of tourists and local residents has expanded with the advent of new objects, there is a need for taxi services. As in other areas, a competent approach and customer focus will come in handy.

Construction

Since 2014, the city has been intensively built up. There is a demand for the services of contractors involved in construction and renovation. Finding good builders in Sochi requires a lot of effort. Companies with a price equal quality offer will be the focus.

Freight transportation

Transportation of building materials, removal of soil and sand from sites, delivery of inert materials, transportation of furniture - choose one or combine. The cost of flights is equal to prices in Moscow and St. Petersburg. To work you will need transport: gazelles, dump trucks, cars - depending on the type of activity.

Beauty saloon

Both local residents and tourists need the services of beauty salons. Salons bring decent profits. Combine beauty treatments with detox programs.

Medical Center

There is always a demand for high-quality paid medical services. The medical center provides a separate type of service (for example, dentistry or a spa complex). Learn more about opening a private clinic.

Sports segment

The resort city is visited by professional and amateur athletes from Russia and foreign cities. The services of experienced instructors and organizers of walking and horseback riding routes are in demand. Check out rafting, diving and kiteboarding.

Making souvenirs

Since heavy manufacturing is prohibited in Sochi, choose to make souvenirs, such as magnets. Such enterprises do not harm the environment, but are profitable. But it is important to think creatively so that the products are noticed among the offers of local companies, as well as Chinese and Vietnamese suppliers.

What business to open in Sochi in the summer

Every experienced entrepreneur is well aware that summer business is primarily aimed at tourists. Therefore it could be:

Taxi service. Sochi is a fairly large city, so vacationers often use this service in order to comfortably get to the entertainment complex or hotel. The most important thing in this type of business activity is to find tricks that will help eradicate competition and attract maximum customers.
Many people prefer to open a cafe. Sochi today is quite developed in terms of providing services to tourists, so in this niche you can meet a large number of competitors along the way. However, if you come up with an interesting and unusual thematic establishment, you can interest enough tourists to get the desired income from doing business.
The hotel business in Sochi can be called the most profitable. Although you must have sufficient experience in this niche. If you lack knowledge in the hotel business, you will need the help of qualified specialists. If you manage to come up with a place for tourists to stay that is comfortable and atmospheric, then the business can become profitable and bring the desired income. There are a lot of vacationers in Sochi, so there are enough clients for everyone.

Selling themed souvenirs is also a fairly popular business in Sochi.

Entrepreneurship ideas can be very different. The most important thing is to analyze the competitive market before starting a business. A thorough study of each niche will help you occupy the one that will bring maximum pleasure and financial resources.

Rules for successful housing rental in Sochi: reviews from tenants and recommendations for owners

Rented apartments in the southern capital are distinguished by comfortable conditions. Therefore, both business travelers and vacationers prefer private advertisements to hotels. Let's take a closer look at how to organize a business in Sochi.

The most liquid houses in the city are those located in the Center, the village of Dagomys, Khosta and in the Lazarevsky district:

Prices for an apartment near the sea (in the Central region) and on the outskirts are radically different. For example, at the end of 2020, the cost of renting a one-room apartment or studio in the most popular area of the city was 24.4 thousand rubles per month. For a two-room apartment, the owners asked almost 3 times more - 66.7 thousand rubles. This amount is justified not only by its proximity to the beaches. Guests of the city can get to cozy cafes, restaurants, and use almost all types of transport in a few minutes.
The village of Dagomys is no less popular among tourists. The resort microdistrict is distinguished by favorable housing prices and a fairly developed service sector. The average cost of rent for a two-room apartment is 19.9 thousand rubles. Owners of a one-room apartment can count on a monthly income of 15 thousand rubles.
The Khosta region is surrounded by mountains on all sides. A famous monument of ancient nature, the Yew-Boxwood Grove, is open to tourists. The average monthly rental price for a one-room apartment is 16.7 thousand rubles. A two-room apartment is estimated at 22.2 thousand rubles.
The Lazarevsky district has the cheapest rental rate. This cost is due to the distance from the central part of the city. It is popular among out-of-towners who come to work. For renting out a one-room apartment you can earn 13 thousand rubles monthly. A two-room apartment is valued at only 2.9 thousand rubles more. Please note that renting an apartment here during the holiday season is not easy, as the distance to the heart of the city is more than 65 km along a winding mountain road.

When renting out real estate for short-term or “daily rent” to vacationers, you can get several times more per month, but this “works” only in the high season. But the rest of the time, the owners themselves can live in the apartment.

What niche to develop in Sochi in winter?

Entrepreneurs, depending on their plans, can have both temporary activities and permanent ones. Of course, business in Sochi is not only a seasonal opportunity to gain financial independence while doing what you love. After all, in addition to vacationers in this city, there are also local residents who need certain services or goods all year round. A permanent business in Sochi can be as follows:

Store business. Regardless of the season, people always need food, clothing and hygiene items. In this type of activity, the most important thing is to choose the right area in which the store will be located, as well as what products will be primarily offered to city residents.
Beauty saloon. It doesn’t matter whether it’s summer or winter outside, people will always try to bring beauty. Therefore, this type of activity is quite appropriate. The most important thing is that the establishment employs exceptional professionals and qualified specialists in the field of beauty.
Of course, you can open a cafe on a permanent basis. Sochi is a densely populated city, so people certainly come to such establishments for lunch to have a great time.

In general, a wide variety of activities can be carried out in Sochi, regardless of the season.

Transaction options

If you rent an apartment directly, be prepared for a long preparation process:

If you bought an apartment for business, you will initially need to invest money in repairs - major or cosmetic.
It is necessary to buy furniture (in addition to stationary beds, folding sofas and armchairs are in demand), and household appliances.
It is highly advisable to take out insurance for your apartment.
When everything is ready, you will need to place an ad on Internet portals and in local periodicals. You need to constantly monitor the offers of your competitors, read reviews of vacationers in Sochi on the forums.
Be prepared to show your home to potential tenants at any time of the day. This approach will help you rent out your apartment profitably.
The rental agreement must indicate all the information of both parties, the rental rate, force majeure situations, payment of utilities, the procedure for repaying debt, the possibility of housing animals and unauthorized persons. This point is very difficult to fulfill without legal assistance.
At the final stage, the tenant must receive payment and hand over the keys to the tenant.
After that, all that remains is to pay taxes on the income.

It is very difficult to provide for all the nuances on your own. Therefore, there is a simpler option - renting out housing through an intermediary. At the initial stage, this method is practically no different. All concerns regarding the preparation of the property remain with the owner. But in the future, it is the agency that looks for clients, goes to meetings and prepares the necessary documents. You will need minimal participation at the final stage - hand over the keys, sign the contract, receive the agreed amount.

Is it profitable to open a taxi service in Sochi?

The taxi service can be in demand both among people vacationing in the summer and among the local population. Therefore, it is worth considering an idea such as opening a taxi service. Sochi is a fairly large city, so the service will be in demand. The most important thing is to have:

Favorable rates.
Sufficient number of cars in the park.
Prompt arrival of a taxi at the place of call.
Friendly and friendly drivers.
Attractive conditions and promotions for regular customers.

These nuances will help you surpass your competitors and make the service profitable and permanent.

Hotels in Sochi: benefits and advantages

Hotel services can also be used both in the summer and regardless of the season. However, the hotel business is more focused on tourists. For this type of activity to be successful, it is necessary:

Carefully consider the design of the external and internal appearance of the hotel.
Create pleasant and comfortable conditions.
Find friendly, friendly staff who will be customer-oriented.
Make a favorable and affordable price, based on the conditions of the hotel.

These nuances will help you run a successful and long-term business that will bring the desired level of income.

Is it worth opening a hotel business in Sochi?

Several years ago, the world's largest hotel chains unanimously said in unison that they were not going to open their branches in Sochi, especially since Russia at that time had many more understandable regions and projects. Pre-crisis euphoria also fueled the market. The 2008-2009 years corrected the situation: up to 80% of projects were frozen until demand, their sources of funding were cut off, but Sochi, against their background, turned out to be a very real case with a transparent and state-guaranteed completion date. Under the circumstances, international players nevertheless turned towards the winter-summer resort and began to conclude agreements, however, there was no increase in faith in the commercial result of the megaproject. Players actively insure the risks of non-receipt of income and include management provisions in the contracts as a percentage of the fee.

A reasonable question: why don’t developers believe in the success of the resort after the Olympics?

Hotel development requires the success of the resort as a whole. In world terminology, a winter or summer resort is a place that is in demand for a guaranteed 5-6 months - either summer or winter seasonal demand.

In Russia, Sochi and the Krasnodar region are popular, first of all, in the summer among residents of the central part of the country and Siberia, who stay there on vouchers for 14-21 days, with the actual duration of the season at a maximum of 80-90 days, well, not reaching 150 -180. The winter period in Krasnaya Polyana also lasts no more than 80-90 days (from late December to March). And the slopes in Sochi are not as long and comfortable as, for example, in the Alps.

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How can you compensate for the short seasons in the resort region?

Find a unique reason to visit

An excellent driver for popularizing a resort is the presence of unique natural beauties or one-of-a-kind works of human thought nearby.

I would advise positioning Sochi as the only warm seashore on Russian territory. But it is worth considering that you can swim in the sea only 40-50 days a year, and the beaches in the Krasnodar Territory are often pebbly.

Finding uniqueness in Krasnaya Polyana is even more difficult. In terms of the attractiveness of the mountains for skiers, Krasnaya Polyana is seriously inferior to both the central part of Russia and the Alps. The main competitive advantage of the resort - the possibility of free-ride and extreme descents - is not suitable for the mass tourist-athlete.

Offer options for active recreation and entertainment for different types of tourists

Modern seaside Sochi offers a children's complex in the central park and an indoor Happylon. For adults, the main attractions of the resort are bars, discos, and cinemas. Infrastructure for hiking and sailing has not yet been created either on land or at sea. Newly opened hotels offer visitors spa complexes and swimming pools. Mountainous Krasnaya Polyana has an advantage over the sea part in terms of the range of opportunities for active recreation in winter and even in summer. There are walks in the mountains, including cycling routes; all types of winter skiing and entertainment will be available starting from the 2014-2015 season.

Find a comfortable climate without rain

On average, Sochi has approximately 170 rainy days per year, with only 4 months of the year the temperature rising above 20 degrees. So it’s unlikely that tourists coming here will be able to spend two weeks without a drop of rain. In the mountainous Krasnaya Polyana, the average annual snow level exceeds 5 meters, the number of days with snow and rain is more than 180. This is perhaps even a lot for such resorts, but snow precipitation, on the contrary, only pleases tourists.

Remove language barriers for tourists

Residents of Sochi increasingly understand that tourism is the main source of income for the region. The quality of service in the city is gradually increasing: local residents are trying to show hospitality in order to increase the flow of tourists and provide themselves with a constant income. However, Sochi remains unattractive on the international tourism market, largely due to the general ignorance of a foreign language, which leaves foreigners with a feeling of understatement and deception.

Optimize travel cost

Price is an important factor for many tourists, especially Russians. Traditionally, residents of our country came to Sochi by train. However, from year to year the value of time for tourists increases, and the speed of travel by rail, according to the actual report of Russian Railways, decreases, and the vacation of most fellow citizens is limited to 14 days, which not everyone wants to spend on a trip. The cost of a Moscow-Sochi air ticket is 13,000 - 20,000 rubles. per person, earlier booking allows you to reduce the cost to 8,000 - 10,000 rubles. But going from the center of Siberia to the Sochi voyage in July by plane will cost no less than 24,000 - 28,000 rubles. At the same time, the average vacation budget is 40,000 - 50,000 rubles.

The optimal price for tickets should not exceed $100-129 per flight. So far, the seaside resort of Sochi is too expensive for the average resident of the country.

Things are a little simpler with Krasnaya Polyana. The number of people interested in skiing and snowboarding does not exceed 2.5% of the country’s population (that is, this is 4 million target audience). Skiing is not a cheap pleasure, and its fans are often people from the middle and upper class who can spend 50,000 - 70,000 rubles on one trip. per person. But here Europe enters into competition, where most Russians are heading.

Elena Lysenkova , head of Hospitality In.Comm

Business from scratch or ready-made business: which is more profitable?

Of course, it’s better if you have your own business, developed on your own, and made specifically for the entrepreneur. However, if you purchase a ready-made business in Sochi, you can save some money. It all depends on what financial capabilities and plans the entrepreneur has.

There is a significant difference between a ready-made business and a zero one.

Advantages of a ready-made business:

You can immediately begin activities without thinking about the interior, product line, or organization.
If a business is sold by a person who failed to successfully plan its activities, then significant savings can be made.

Advantages of starting a business from scratch:

It is possible to put your soul into every corner of the room, regardless of what type of activity is being conducted.
You can think through all the details yourself and choose the best products to organize your space.

In general, each entrepreneur can independently set priorities and decide which business is closer to him. Therefore, a person planning to run a business needs to choose an option that is most suitable from a financial point of view and according to his own wishes.

Typical mistakes when renting out an apartment

Reviews about real estate in Sochi are very varied. As a rule, tenants complain about several shortcomings:

Property owners choose housing for themselves. Keep in mind that potential clients think differently. There is no need to buy an apartment with a large square footage, because it is often rented by business travelers or vacationers. The most popular, according to reviews of Sochi, are studio apartments. At the same time, the rental price will not decrease significantly, but purchasing, maintaining and cleaning will become much more profitable.
The high cost depends on the geographical location. Don't try to rent an apartment on the outskirts at the price set in the City Center.
Please note that most visitors use public transport or rented cars. There should be convenient transport links and parking nearby.
If there is no developed infrastructure nearby, reviews of your apartment in Sochi will not be the most flattering. Restaurants, cafes, shops, and pharmacies should be located not far from the house.
Don't make expensive repairs. Large expenses take a long time to pay off, and there is a high probability of damage. The exception is real estate that is initially positioned as business or elite class.
Decide on your circle of potential clients. There is no need to spend money on an expensive apartment by the sea. You can rent out housing on the outskirts to young families who come to work and business travelers.

How to minimize competition

It will not be possible to completely do without competitors, because in the resort town there are many people who want to get “easy” money. But if you come up with special and unique ideas, then it is possible to attract a large number of tourists. The most important thing is to think through the work scheme in detail and analyze the niche in which you plan to do business.

Every business must start with passion and a desire to create. By charging his “brainchild” with positivity and positive emotions, an entrepreneur will make his activities successful and profitable.