Home » Social networks » How to make money in VK
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merchant 08/12/2019 48637
VKontakte (VK, VK) today is one of the largest social networks in the world, whose traffic is confidently moving towards the mark of 100 million visitors per day.
VKontakte is not only a platform for communication and entertainment: it is a set of tools with which almost any user, from a schoolchild to a large businessman, can make money on the social network.
Let's try to figure out exactly how to make money in VK and what kind of income you can expect.
Earning money on your personal page
Let’s say right away that you won’t be able to make money on your page quickly and a lot. Moreover, you will have to create a fake account to protect your main profile from being blocked by the social network.
This type of earnings in VK is the simplest, but at the same time the least profitable. As a rule, the whole process of making money comes down to liking other posts, photos and videos.
Earning money from likes, reposts and joining groups
To do this, you need to register in one of the special exchanges, where advertisers use promotion to promote their communities. There you will have to like their advertising posts. To get started, select one or more services from the list: Cashbox, Forumok, Bosslike, V-like, Socialtools, VKserfing. Today there are a lot of such promotion services on social networks.
You can earn a maximum of 200-250 rubles per day in this way. As an example, we will show you how to make money from likes in the Bosslike service.
After registering and logging in to Bosslike, select the VKontakte social network in the menu on the left and go to the “All tasks” tab in the “Task Exchange” section. Here you will see a list of currently available tasks, for which you will be instantly awarded points.
Rice. 1. Completing tasks in the Bosslike promotion service
First of all, we recommend completing those tasks where you need to join a group or post a post. You shouldn’t start with reposts, so as not to litter your wall with low-quality content. A special SmartLike module will protect your account from completing tasks too quickly, creating temporary delays so that the social network does not respond to suspicious activity.
The points earned in this way can be spent on promoting your main (or fake) page, as well as promoting your VKontakte community. You can additionally earn money by inviting other users – referrals – to the service. This will significantly increase your income.
Points in the system can be exchanged for rubles and withdrawn to electronic wallets. In Bosslike, for example, 2000 points is 100 rubles, this amount is the minimum for withdrawal. You can make an exchange in the “Affiliate” section on the “Withdrawal” tab. Payments here occur automatically every two weeks on Mondays. As you can see, this way of earning money is very simple and easy, the only downside is that you won’t earn much this way.
Placing advertising posts on your page
This method of earning money in VK is more profitable than the previous option. If you have a well-developed account with a large number of subscribers/friends, and you often publish posts in a particular niche, then finding an advertiser willing to post an advertising post on your wall will not be difficult.
True, you will often have to refuse advertisers who work in a completely different niche or promote low-quality goods and services. Don't neglect the trust of your readers.
A personal VKontakte page can be a good help for your business. For example, if you offer some services (copywriting, manicure, legal advice, etc.) or sell handmade crafts, you can significantly expand your customer base. Today, all people with money have mobile gadgets, traffic from such devices in most niches is already ahead of desktop traffic, and these people are ready to pay you for your services.
Tips for beginners on making money on VK
- To understand how to earn good money in VK, it is advisable to try different options and figure out which one will be optimal for you. Or perhaps you will be able to apply several of them at once, which will significantly increase your profitability.
- To better understand your capabilities, watch free video tutorials, which are presented in large numbers by bloggers who have experience in making money on VK.
- If you decide to get your first money from earning services, register for two or three at once, complete several tasks on each and determine which one is the most profitable and convenient. In addition, it is quite possible that you will realize your potential and find new ways of monetization that will bring considerable income.
- And also think about where you will withdraw your earned money - be sure to register electronic wallets, or better yet several, in different systems, since different services can work with different systems.
IMPORTANT. You should not expect that large sums will come in the first weeks of work - usually months, and sometimes more than a year, pass before the first large profit is received. But this is not a reason to quit what you started halfway - if you develop and find new ideas, sooner or later you will be satisfied with the result.
Video on the topic:
Earn money from your community
The most popular and profitable way to make money on VKontakte is by selling advertising in your own group. To make good money, your community must have many live subscribers.
If you want to earn a lot, you will have to create a community in one of the most profitable niches: cars, finance, construction, design, medicine, marketing, production. You can also earn a lot in the entertainment niche, but for this the number of subscribers must be many times greater than in the topics listed above.
Advice: It is better to create a community in the niche in which you are best versed and can act as an expert. Firstly, you will quickly gain the trust of your audience, and secondly, you will be less susceptible to so-called “burnout”, and the process of promoting a group will be more enjoyable.
Study your competitors, use their techniques, but be sure to bring something of your own to stand out from them.
To successfully promote your public, you must adhere to the right strategy. Otherwise, achieving the desired effect will be much more difficult.
Rice. 2. Save this checklist for working on VKontakte so you don’t forget about the most important actions in the process of filling and promoting your community
It is very difficult to promote a VK group from scratch without significant investments. In addition, the group needs to be constantly filled and communicate with subscribers in order to receive an influx of new audience and retain the old one. It will take a lot of time to create quality posts, and the number of subscribers will grow very slowly at first.
Setting up advertising as a targetologist
Social media promotion specialists are in great demand today, especially targetologists who know how to work with the target audience. To interest the target audience in their goods and services, entrepreneurs spend a lot of money on advertising on VKontakte.
Advertising in VK comes in several types: standard placement in a selected group, contextual (you will see it on the left immediately below the menu), targeted in the news feed, in the VK application, etc. To ensure that such advertising is shown only to interested users, community owners use the services of targetologists who know how to correctly set up advertising campaigns. You can earn the same amount of money this way as you would from a regular office job.
Briefly about VKontakte
The most popular social network on the Runet has gained wide popularity. There is nothing surprising here, because the site is really very convenient for communication, finding classmates, classmates and childhood acquaintances. Nowadays, almost every person has his own page on the VKontakte website, thanks to which you can easily find a person, knowing some of his data (age, first name, last name, interests, immediate family, education, city of residence, etc.).
But we are interested in VKontakte for its other side. And I mean the fact that this site is visited daily by a huge number of people, i.e. This social network is a kind of media. In other words, many people visit this site frequently.
Another advantage of VKontakte is that we can create accounts or even groups there completely free of charge, which can be much easier to promote than an entire website.
All of the above will help us make money using the VKontakte social network.
Brand promotion using PR
This method of earning money has long been used not only on the Internet. A good PR specialist knows how to win audience loyalty and interest new potential buyers in the promoted brand. Its task is to create a positive image of the promoted company/product on the social network.
PR specialists earn tens and hundreds of thousands of rubles, depending on the scale of the brand being promoted. A PR manager must be versatile and be able to do almost everything that journalists, marketers, designers and even programmers can do. Today, the task of a PR specialist is not just to promote a brand to the masses, but also to generate news stories, write blogs, write articles for print media, etc.
Total
We have considered only a small part of the dozens of ways to make money on the VKontakte social network. However, even from these examples we can draw an unambiguous conclusion: anyone can make money in VK. But the level of his income will depend on the skills and knowledge that can be acquired over months and years of independent work or obtained through special courses. Which path to choose is up to you.
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merchant
Alexey is the owner of the site, a generator of ideas and our guide. Active entrepreneur, owner of a group of information sites with traffic of over 500,000 visits per month. Owner and director of a company for the creation and distribution of training programs. Behind us: publishing and wholesale software on disks, lead generation and lead convert services for B2B, the first representative of amoCRM in Belarus.
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Earning money from your application
Applications and games on VK can generate huge income if you choose the right niche and offer users something unique. Of course, developing your own VK application can cost a pretty penny, but the costs can pay off many times over.
Your game will earn you money every time users buy in-game currency with real money to gain an advantage over other players. This is the main source of income for VK game creators.
Rice. 3. It is very difficult to become a leader in the VK gaming niche without large investments.
If you have not encountered the development of games and applications for social networks before, but you have money and a desire to create something of your own, look for developers on freelance sites and go ahead. Just keep in mind that the larger the audience of your application, the harder you will have to work on its improvements.
Design of groups and public pages
This way of earning money is great for those who work in the field of web design and know how to use Photoshop. The service of designing the appearance of communities is very popular today, especially among VK users.
Rice. 4. Announcements for creating VKontakte communities on the Kwork.ru freelance exchange
Owners of groups and public pages often order the creation of a VK cover (header), avatar, menu design and other elements. As a rule, you can earn from 500 to 15,000 rubles and even more on one order. It all depends on how well you draw or work with graphic editors.
Even if you don’t have enough experience in this matter, you can always improve your skills with step-by-step lessons. For example, in this video the author explains in detail how to create a dynamic cover for the VKontakte community:
Content management, filling groups with content
In VK you can earn money by filling other people's communities. Good content managers are worth their weight in gold today. Typically, their responsibilities include drawing up a detailed content plan, searching and processing relevant information, thematic images, and arranging all this stuff into interesting and useful posts.
Community owners (especially in commercial topics) are willing to pay a lot for content that is valuable to subscribers. Many content managers manage several communities at once, receiving 5,000 rubles or more for each, depending on the frequency of content and the complexity of creating each post.
Moreover, a content manager often does not create a post from scratch, but takes ready-made posts from other sites or social networks, formatting them in the desired style and diluting them with polls, podcasts, etc.
Community administration
Unlike a content manager, administrators, as a rule, do not monitor the content of the VK group, but rather monitor compliance with the rules of the community by its participants.
Rice. 5. Administrators of the public “Overheard Copywriting”
Large communities with a large number of active users may have several administrators, and sometimes their team also includes a moderator who keeps order and stops holivars in a timely manner.
You can earn from 5,000 rubles a month or more on VKontakte using this method, and spend only a couple of hours a day on such work. In those communities where the number of subscribers exceeds a million people, administrators and moderators can earn several tens of thousands of rubles monthly.
How much can you earn on VKontakte?
If you plan to like, repost and subscribe to public pages for money, then you will not earn anything. In some services you will receive even the minimum withdrawal amount for weeks. If you spend an hour a day on this, very little comes out. Likes rarely cost more than 50 kopecks, reposts cost about the same, and for joining the group you will be given 1-2 rubles.
If you create your own public page, post unique, interesting and high-quality content, you will be able to monetize it well. Advertising in the most popular public pages costs from 10 thousand rubles. A beginner should count on 10 - 15 thousand per month after a year of work and minimal investment.
If you are going to maintain a personal page on social media. networks of any company, you can also earn money. The work of publishing non-unique content and periodically moderating messages is estimated at 5-6 thousand rubles per month. Better quality work with the collection of truly unique, useful and interesting content for users is estimated at 3–4 times more expensive: 15–20 thousand rubles per month.
If you are going to work as an ordinary moderator, then you should not hope for high earnings. Yes, and to earn money, in principle. Most people work on a voluntary basis, some are paid 1-2 thousand a month for banal cleaning of comments and maintaining activity in the group. But if you publish posts, the payment rises to the level of a group content manager. And this is the previous point.
Income from other ways of earning money is difficult to measure with any specific figure. Neither the application nor the promotion of your goods or services through VKontakte can be brought to any average payment value. It all depends on how in demand your product is, how you sell it, and what you offer to your customers.
Sale of finished goods
This is a great opportunity to sell your products through VK using the built-in tools of the social network. You can sell products both through a group and on your personal page by creating a showcase.
Rice. 6. Showcase of goods in the VKontakte community for the sale of Xiaomi smartphones
Many entrepreneurs earn good money this way, without even having their own stand-alone website. In some niches, online sales even exceed the number of products sold offline.
You can sell anything here, as long as it does not violate the rules of the social network. And if we take into account the fact that buyers are increasingly ordering goods via the Internet, then any entrepreneur is simply obliged to go online with his products.
Income from sales through VKontakte in different niches varies greatly, but they start from a few thousand rubles and reach millions. For example, you can earn from 20,000 rubles a month by selling handmade dolls. Closer to the holidays, this amount can reach 100 thousand rubles. provided that you do not run out of goods. The same applies to seasonal products.
Earning money in VK - what you need for work and how much you can earn
Earning money on VKontakte directly depends on how much time you are willing to spend on specific actions and what goal to achieve. Is it possible to make big money here? The range of income in VK is quite wide and theoretically unlimited - you can receive from 10-20 rubles per day to 1-5 thousand dollars per month.
In fact, there are three main ways to make money on VKontakte. You:
- Selling your product.
- Advertise the services of third parties on your well-promoted platforms.
- Helping someone promote sites.
NOTE. The advantage is the fact that you can earn money in VK at any free time, regardless of what hours it is available. You will be able to make a profit in your free time from studying or your main job.
To get started you won't need much:
- Availability of a page on a social network.
- Minimum knowledge about the principle of operation of the VC.
- Some free time (1–3 hours).
- Online wallet.
You can find a suitable strategy for yourself and start making money through VKontakte at any time, so you shouldn’t wait until all the best niches are fully occupied.
Promotion of your services
This method allows you to find clients directly on the social network. Do you know anything about cosmetology, car repair, internet marketing, event planning, professional photography or creating beaded bonsai trees? Offer your services (optionally, paid consultations) to an interested audience.
If you work remotely, without the need to travel on site, your personal page or group can be an excellent portfolio with live reviews. VKontakte is one of the largest Internet platforms in the world; it would be a sin not to use its opportunities to promote your services.
Earning money from affiliate programs
In VK this method is very popular, since you do not need to have your own goods or spend time providing services. You simply place affiliate links in the group and earn money on purchases or registrations of your referrals in other services.
Rice. 7. Choose any direction and earn affiliate commissions in passive mode
For example, you have a community dedicated to tourism and travel. Post a sponsored post with an affiliate link to an online ticket booking site and receive a percentage of every ticket your group members purchase. Or advertise some useful gadget that you purchased on AliExpress. This scheme works great if you insert an affiliate link into a detailed review or honest review. If you have a literary community, you can easily sell books through the same popular Ozon affiliate program. The main thing is to place referral links in your posts only to those products that are close in topic to your community.
This method of earning money is especially good for those whose groups are still poorly promoted and no one wants to place direct advertising yet. The choice of affiliate programs today is simply huge, and there are also a lot of detailed cases on the Internet for each of them, if you do not have enough experience in this niche.
Case: 370,000 rubles per month for a women’s themed group
In contact there is a group “Ranevskaya.LIVE”. It is led by a simple girl. The net income from this community is more than 200,000 rubles per month.
More than 1,500,000 rubles were invested in this group for traffic. Of these, 350,000 are our own. 1,150,000 rubles were invested back. 1 subscriber cost 1.8 rubles.
In December, the group brought in 370,000 rubles in revenue. Of this, 150,000 was spent on advertising. 220,000 came out clean in 1 month.
She started selling advertising when the group had only 33,000 subscribers. The group is constantly growing, and the income of its owner is growing accordingly.
This is how a simple girl raised her group from 0 and achieved good financial results.
Creating and setting up communities
Not all entrepreneurs today communicate with the Internet on a first-name basis, so they often need help setting up accounts and groups on VK. Usually for such work they pay up to 500 rubles, sometimes a little more. The amount, of course, is insignificant, but this matter requires very little time.
You can also combine several methods. For example, create a page, fill it and promote it, advertising your services as a specialist in setting up public pages. Potential clients will be able to clearly evaluate how you can work with the community and will turn to you for help more often.
Combined earnings in VK
All of the above methods can be intelligently combined with each other to obtain maximum profit. For example, in your community you can sell physical goods and information products through a storefront, promote your services (as an option, a service for designing VK communities), place advertising posts in it, etc.
In this case, the main thing is not to overdo it with advertising and not scare off potential customers. Combine not only ways to earn money, but also content, evenly publishing selling, entertaining, informational posts that will bring practical benefits to your subscribers or “warm up” a still cold target audience.
How to make money in VK
Fundamentally, ways to make money using VKontakte are divided into two categories - independently maintaining a page for the purpose of promotion and helping other users promote it. The first direction is quite complex, relatively long-term, and requires some knowledge, strategies, and consistency. The second is the simplest, allowing you to earn money whenever you want, without special knowledge from the user, but it is less profitable.
Both principles of earning money have one thing in common – the engine of progress, everyone’s favorite advertising. What is the most effective way to advertise a product? Tell the story in front of a crowd of people. Imagine you need to attract clients to your travel company. In the city square during the holiday, when a large audience is concentrated there, the presenter says a couple of words of praise about your travel agency. Some of the viewers were planning to travel and, thanks to such advertising, came to you the next day to get a ticket. It looks exaggerated like this on VKontakte. With the difference that VKontakte is an immense area - all of Russia. Plus, all viewers are divided by interests - you just have to announce your travel agency through a group of travel enthusiasts, then it will be interesting for every viewer.
Now imagine the situation from the other side. You have been contacted with a request to advertise a product. Why to you? Because you have about 5,000 subscribers or your travel blog is read by 15,000 people. With such a number of participants, an advertising post on the group wall will cost many thousands of rubles. You get excellent profit in a couple of lines. Easy money? Such posts can be posted periodically, receiving income each time. Isn’t this state of affairs worth the trouble of promoting a group on a certain topic?
The second way is to help others promote groups. It is difficult to earn fame, so some resort to various services for getting likes, reposts, and other similar attributes that make up the rating. Services increase other people's performance at the expense of ordinary users, to whom they pay a portion of their profits for performing simple actions - comments, sending messages, reposts, likes. Everything here is quite simple.
