Business plan for installing doors: income and expense items

Greetings. My name is Arutyunov Mark. I live in the small town of Izobilny, which is located in the Stavropol Territory.

I am engaged in the production of interior doors from a relatively new material on the market - MDF, coated with eco-veneer.

Door production is a seasonal business, but only when you start doing such production. After approximately 3 years, when the client base expands, the business becomes year-round.

In the winter months, when the construction season freezes, a developed business does not stop production, but works to fill the warehouse. My business is now two years old and I am entering my third season.

My earnings during the season from March to November are about 100,000 rubles per month . Now I have two employees, and my production volume is from 20 doors per day.

Description of business, product or service

Before starting production, decide on the direction and range of products.

Types of doors: entrance, interior, living rooms, corridors, staircases, kitchens, balconies, attics.

Materials of manufacture: wood, aluminum, steel, glass, veneered, laminated, laminated, mesonite, plastic, combined.

Purpose: for residential premises, public premises, special doors.

Opening method: sliding, hinged, folding.

Different types and materials of doors require different production technologies, equipment and employee qualifications.

We will look at production:

  1. Swinging interior doors made of wood and MDF;
  2. Steel entrance doors for residential and public premises.

To start you will need: production premises (from 250 m²), warehouse (100 m²) and office (30 m²). When choosing a room, make sure that the building can be easily accessed, and that equipment can be placed inside and work comfortably. In addition, production must be located close to consumers.

Opening a door installation business

If you want to open a full-fledged business and have many clients, you will have to register at least as an individual entrepreneur. You will need to register with the tax office, as well as choose a taxation system. The registration procedure will take a maximum of a week, and in terms of finances it will be within 5 thousand rubles.

Registration as a legal entity is necessary in order to be able to rent an office, hire employees, and to have a certain level of trust on the part of your clients. Because people will be more willing to seek door installation services from those who officially exist in the market, and do not work “in the dark.”

The location of the office does not matter much since it is not a store. You will receive orders mainly via the Internet. If you do not install the doors yourself, then you should hire at least two employees, one of whom must be a professional, and the other can be a student. You can find workers through a recruitment agency or by placing an ad in the newspaper, and don’t forget about electronic boards.

Tools you will need: grinder, welding machine, drill + screwdriver, hammer drill, foam tool, level, hand tools (hammer, pliers, screwdrivers, tape measure, etc.)

You can provide services not only for installing doors, but also for replacing components. On the website of the online store “Fortress” you can purchase door handles, and there are also high-quality cisa locks (products from one of the best European manufacturers).

The work of installing doors and replacing components is not seasonal, but in winter there will still be fewer orders, so at this time it will be necessary to increase advertising costs. Post flyers, especially in areas where new buildings have been built. You can also distribute leaflets through post offices, which is very effective, since the information goes directly to the mailboxes of every person.

Create a website on the Internet. It will cost 20-80 thousand rubles depending on the functionality. Launch contextual advertising in Yandex, that’s about another 15 thousand rubles. Subsequently, advertising on the Internet will become an integral part of your expenses, otherwise you may not receive clients.

The minimum amount to start a business is 200 thousand rubles. As for income, the cost of installing an entrance door, taking into account the repair of the opening, varies in the range of 2500-4500 rubles. Well, the number of orders depends on many factors, not least on investment in advertising.

Advertising: for companies engaged in the business of installing doors and components, there is an opportunity to buy locks in St. Petersburg at competitive prices.

Location and premises of the salon

Of course, selling doors is a very specific business. In this area, the location of the salon plays a big role. The more people who pass through your store, the higher the chances that there will be customers who will purchase doors and order installation. Therefore, for a door showroom, it is better to find a busy place with a large flow of passing people or near traffic intersections. A door showroom can also be located in a shopping center with a construction profile, since in such centers all visitors are your target audience. Furniture shopping centers are also an excellent option for locating a door showroom.

Premises for a door showroom can either be purchased or rented. Each entrepreneur decides this issue independently, based on the size of his own capital and the ability to attract borrowed funds.

There are no special requirements for the salon premises. The size of the salon area determines the number of samples that will be displayed for inspection and sale, as well as the salon equipment. At the initial stage, you will need a small area to accommodate 10 - 30 samples. Door samples should be placed on stands perpendicular to the wall - this will allow clients to examine and evaluate them. If you have such an opportunity, arrange illumination of the samples - this will add chic and simplify inspection.

It is also necessary to organize a place of work for the seller in the salon. It should freely accommodate a table and chair, chairs for customers, and a cash register. A laptop (or computer) with a multifunctional device will add solidity to the interior and simplify the seller’s work when placing an order.

One of the most important issues is the availability of storage space.

If you are going to sell doors to order with delivery for a certain period of time (for example, once a week or by a specific date agreed with the client), you do not need a warehouse. This method of selling goods allows you to collect a package of orders, after which the doors are delivered either from a construction supermarket or from the manufacturing plant.

You will need a warehouse if you plan to purchase popular door models in batches at wholesale prices or at a discount. In principle, it is not necessary to rent premises for a warehouse. To do this, you can use a garage or even a room in an apartment, the main thing is that the area of ​​the room is at least 15 -20 square meters. m.

Having a warehouse and a supply of doors will ensure quick delivery of sold doors to customers, will create a positive reputation for the salon, but will require additional funds.

If you plan not only to sell the doors you have already purchased, but also to set up your own production of metal doors, you will need to find an industrial site to place the equipment. The area of ​​the industrial site must be at least two hundred square meters. Typically, small workshops or parts of hangars are rented for such purposes. If you cannot boast of large starting capital, at the initial stage you can locate production in two garages. In one of them metal cutting, welding and assembly of doors can be carried out, and in the other they can be painted.

Market analysis

The dynamics of the domestic door market are determined by small-scale wholesale and retail trade, the quality and cost of components, which entails rising prices. There is a growing demand for products from Russian manufacturers made from natural materials. People are looking for quality products at reasonable prices. Therefore, if you can offer such products, you will quickly find your buyer.

As for the distribution of demand by type of door, people more often purchase interior doors. Several of them are bought at once and replaced more often than entrance doors. In addition, buyers choose interior doors more carefully, since they are part of the interior. All this should be taken into account when choosing the direction for your door store.

In the last 2 years, market volumes have been declining by approximately 10-20%. This is due precisely to the shift in consumer demand towards the cheaper segment. The middle segment suffers the most - doors from 10 to 20 thousand rubles per set of interior doors.

But not everything is so sad. There are prerequisites for growth, but they depend on many factors: starting with an increase in disposable income of the population and ending with a decrease in mortgage rates.

Market participants note that recently the door business has become more complex and less profitable. Therefore, it is necessary to begin your activities by assessing the demand, conditions and opportunities in the local market.

Another important market trend is the outdated “door shop” format. This category includes small stores that offer goods in different price categories for customers with different needs. The most popular and effective model is branded showrooms, representatives of a certain manufacturer.

The modern door market is oversaturated, the entry threshold is quite high, and new retail outlets will be opened either by successful dealers or manufacturers. Therefore, the second step after analyzing the market is choosing the format of your store.

Demand for interior doors is showing steady growth

The market for entrance and interior doors is developing dynamically, as it is in direct connection with the development of the construction business in Russia, which is experiencing another boom. In recent years, new buildings and cottages in Russian cities have been growing like mushrooms, which means that the demand for doors and services for their installation will continue to grow. It should be noted that the demand for entrance and interior doors does not have pronounced periods of activity and decline - it is stable throughout the year, which makes the door business especially attractive for entrepreneurs of all levels.

There is no exact data on how many doors are installed annually in Moscow, however, if we consider that more than 50 thousand apartments are put into operation in the capital every year (about 3 million square meters of housing), then according to the most conservative estimates (at the rate of 3 doors per one apartment) only in new buildings it is necessary to install at least 150 thousand doors per year.

If we add here buyers of commercial real estate (offices, shops, etc.), as well as residents of old houses, who make major repairs every 10-15 years and also buy doors, then the capacity of the Moscow market alone is at least 300 thousand doors in year. And someone has to install all these doors.

The largest players in the market and geographical structure of production

According to statistics, over 500 domestic enterprises produce interior doors. But these data only take into account specialized factories. Small firms, handicraft private production, enterprises for which the manufacture of doors is not the main activity remain outside the statistical data. But competition in the market can also be judged by sales volumes. Thus, in 2012, Russian manufacturers sold about 12.5 million door leaves, and in 2013 – 13.4 million.

The main part of production (more than 50% of the market volume) is geographically located in the Central Federal District. Moreover, the industry leaders are not the Moscow and Leningrad regions (the rental price is too high), but the Vladimir, Tver and Tula regions.

The Northwestern District is gradually reducing production capacity. If in 2007 about 27% of the all-Russian production of interior doors was concentrated here, then in 2012 no more than 23% remained. The fewest factories are located in the Far Eastern region, Siberian and Southern districts.

Market leaders: Mario Rioli brand (Italy-Russia joint venture), “Furniture Massive” (, “Sofia”, “Tula Doors”, “Alexandrian Doors”), “Krasnoderevshchik”, “Dariano Porte”, “Leader”, “Luidoor” , "Valdo Puertas" etc.

Consumer demand analysis

Housing under renovation is the main segment of the interior door market. Naturally, no one can provide statistical data on repairs carried out nationwide, but judging by a survey of buyers, representatives of repair companies and sellers, consumers consider the average service life of a door to be more than 10 years.

By type of materials

The demand for solid wood doors remains consistently high. Beech and oak doors alone account for about 10% of total sales. But since the financial situation of consumers does not always provide the opportunity to purchase expensive premium products, the following are recognized as traditional leaders among interior doors:

  • solid pine panels lined with hardwood veneer;
  • combined products from laminated veneer lumber and MDF boards.

Preferences by type and type of design

The most popular type of doors are classic swing designs. But recently, the demand for sliding doors has also increased, with the help of which you can significantly save usable space. In terms of the type of construction, domestic manufacturers consider the so-called “panel” to be the most attractive - doors on a wooden frame with an external figured design of the leaf and various internal void fillers.

Standard sizes and decorative finishes

Consumer demands largely depend on housing construction standards. Thus, the most popular standard sizes are canvases with a thickness of 40 mm, a height of 1900-2000 mm, and a width of 600-800 mm.

The most popular type of cladding is natural veneer and fine line (70%). Laminate and laminate flooring occupy about 20%; paint and varnish coatings account for 10% of consumer preferences.

As for decorative design, the undisputed leader here is various types of glass. Glazing of doors makes it possible to significantly expand the range of products, so products with such decor are presented much more widely than blank panels (ratio approximately 6:4).

Door showroom: the ABCs of business

As a rule, an entrepreneur starting a new business understands quite well what and how he has to work. And the more “specialized” the product that is to be dealt with, the more serious such preparation is. However, every business has its own subtleties and bottlenecks, so even a competent businessman would benefit from sound advice from professionals who have achieved noticeable heights in their business. In full, everything that has been said applies to such a specific, but very promising business as the sale of interior doors, so it would be useful to go through the entire alphabet of this business.

Where to go?

Any enterprise at the inception stage goes through several almost standard stages. The door business is no exception. For convenience, we have summarized the main steps for organizing a business in a table that will help a novice businessman navigate:

Having dealt with the “stages of the long journey” to opening, it is worth paying attention to the details that will determine the success of the enterprise. Learning the ABCs: from “assortment” to “interest”

As already mentioned, selling doors is a specific and industry-specific business. It is associated primarily with the activity of the construction sector: the more real estate is in demand, the more often people change their homes, the better things are going for sellers of the relevant products. However, success in this case is directly dependent on the choice of the target group of buyers: the strategy and tactics of working in the mass market and the prime segment are radically different.

“It all depends on what niche the entrepreneur who intends to sell doors chooses for himself,” says Alexander Biryukov, commercial director, one of the largest suppliers of Italian doors to the Russian market. – There are doors that cost several thousand rubles apiece, and there are those that cost a million. Each price category has its own specifics, and their sales differ greatly from each other. If the product is relatively inexpensive, then this is a specific client, sales locations: shopping malls on the outskirts of Moscow, construction markets, where the product is already in stock or a warehouse is nearby. That is, it is important to understand who the business is aimed at, who our client is. Both the location of the stores and the assortment depend on this. If the premises are in the center of Moscow or on Kutuzovsky Prospekt, then it hardly makes sense to put doors there for three thousand rubles. If the retail space is located on the construction market in the Moscow region, you should focus on economical options.”

For a successful door showroom , especially if it does not work with a mass product, the image is important, which is largely ensured by the arrangement of retail space, convenience for visitors and thoughtful design. The specificity of such a setting is that it should be “inconspicuous”, but at the same time emphasizing the peculiarity of the exhibition. Proper lighting design is necessary: ​​any door should be illuminated as advantageously as possible. The exhibition must be positioned so that the presented samples are not only convenient to approach, but also interesting to look at, allowing for a certain element of play. “For example, these could be some corners or separate isolated mini-exhibitions,” says Alexander Biryukov, “that would not be immediately visible to clients, such places where the buyer would definitely want to look. Each door presented must be installed in a stationary doorway - the buyer must be given the opportunity to evaluate its functionality. In a store it is always worth displaying fashionable doors that may not be sold, but will attract attention. As a rule, these are unusual specimens with bright finishes: glossy or non-standardly large, transoms, sliding doors. Entering the store, a person pays attention to them, and then to something more ordinary.”

From “quality” to “staff”

Any successful trade rests on three pillars: the range of goods, its quality and competent staff. We have already discussed the first part of the triad - it must correspond to the salon development strategy. But it’s worth talking about the remaining two in more detail.

Since doors are a technically complex product, quality issues (especially if we are talking about above-average products) can be decisive in the success of the business. The determining factors in this case are the correct choice of supplier, well-established service and a clear approach to the system of mutual guarantees. Only in this case is stability possible and the absence of reputational costs that can lead to serious losses.

“Firstly,” says Oksana Brovchenko (director of the Lendor door salon on Sokol), “the product must be of decent quality, and secondly, there must be a very good customer service, because a door that costs 3 thousand rubles can turn out to be defective, and for 30 thousand euros. Marriage is possible everywhere. And the company’s image depends on how quickly and professionally these problems are resolved.”

Obviously, the customer service, which is mandatory for a successful door salon, must be very qualified. Otherwise there will be a lot of problems. “The main problem with most salons,” says Moscow designer Irina Bashlykova, “is the problem with door installers. Even if the managers and all other personnel work well, the main complaints are always about the installation service. This is not just an inconvenience, but a headache!” And in this case, the question of qualifications (and therefore training) of personnel arises.

Unfortunately, there is no universal method here. However, there are general rules: a professional cannot be cheap, so saving money by hiring visitors “in more numbers, at a cheaper price” may turn out to be more expensive. “Often at the beginning of organizing a business,” says Alexander Biryukov, “door sellers contact unprofessional installers, simply unfamiliar people, of whom, if problems arise with installation, after some time there is no trace of them. In the end, it turns out that there is a problem, we need to somehow get out of the situation, and the money (and a lot of it) has already been spent. It is clear that it is impossible to return them; a direct loss has occurred. Therefore, if possible, there should be experienced installation technicians. Ideally, even at the very beginning you need to have at least two good installers on staff. In addition, it is advisable to have at least one car with its own driver. It is important that there are no hired unskilled workers who could evaporate at any time.”

It should be noted that the issue of qualifications of not only installers, but also personnel in general is also very painful for starting such a specific business as a door salon. In this case, the problem is that sales managers must not only know the marketing features of the product, but also understand the technical characteristics of this product. Unfortunately, such specialists are not found too often. “A person must have a certain mindset and level of learning ability,” says Oksana Brovchenko. – In addition to the fact that he must be well versed in the products sold and understand the styles and trends of interior design, he needs to have technical skills (the humanities, due to their specific nature, are very difficult to teach). For example, he must be able to read basic drawings, because a door is still a complex technical product. We are seriously involved in training and know that it takes several months to train a manager who can navigate the product, and this does not guarantee that after this time he will know everything.”

Thus, it is clear that the key to the success of a new business, as in many other cases, depends on the human factor. The more attention is paid to the selection and training of personnel, the higher the chances of success.

...Of course, the ABCs of a successful salon include quite a few other words. This includes a “warehouse”, without which work is impossible, and “finance”, which you need to know how to invest wisely, and “lawyers” who will help you navigate the stormy sea of ​​domestic business. However, it is possible that the most important letter in this case will be “I” - the personal characteristics of the entrepreneur, his determination and intelligence. However, our businessmen do not have to possess these qualities...

Ksenia Muravyova Press service of the LENDOR company e-mail: [email protected] https://www.landoor.ru Tel

Business registration

It is recommended to register a door store as an LLC in order to be able to sell goods not only to individuals, but also to legal entities. In this case, you will be able to work with large companies using non-cash payments. The procedure for registering an LLC is standard and will not cause any difficulties.

For a door store, you should indicate the OKVED code of the selected activity:

  • 47.52.73 “Retail trade of metal and non-metallic structures in specialized stores.”
  • 47.59.4 “Retail sale of wood products in specialized stores.”
  • 53.20.31 “Activities for courier delivery by various modes of transport.”

It is recommended to choose the simplified taxation system “income minus expenses” at a rate of 15%.

You will also need to collect a package of documents: a sanitary and epidemiological conclusion from Rospotrebnadzor, permission from the fire inspection, regulatory documents for the store, etc. You can check with your local authorities for a complete list of documents.

Preparation of necessary documentation

In order for your door installation business to be completely legal, you must go through the registration procedure with the Federal Tax Service, medical and social insurance funds, Pension Fund and statistical authorities. You will receive all the necessary documents as an individual entrepreneur, including papers confirming your taxpayer status. There is no need to obtain any additional licenses or permits to provide door installation services .

Even at the stage of preparing papers for registration with the tax office, you need to select the OKVED code that corresponds to your business. If you do not plan to provide any additional services other than installing doors, then OKVED code 43.32.1 .

Choosing a tax system

The solution to this issue has its own characteristics, which depend on the region of residence. This is due to the fact that local authorities independently approve the list of activities that fall under the opportunity to work under the patent tax system or pay UTII.

If in your city, the installation of doors is not included in the above list, then you can use an alternative option - write an application for choosing the simplified tax system (simplified mode). It is better to submit this document to the Federal Tax Service along with the papers for registering an individual entrepreneur. Do not forget that the simplified taxation system provides two options for determining the amount of taxes: 15% of the difference between gross income and expenses or 6% of total revenue.

What to advise for beginners

I can advise those who also want to engage in this type of income:

  • Realistically assess your own capabilities.
  • Before you begin, thoroughly familiarize yourself with all the nuances of installing doors.
  • Don't skimp on buying a quality tool.
  • Do not forget about safety precautions when working with cutting and sawing tools. This is your health!
  • Complete the required amount of work efficiently and on time. And this is already your reputation!

What do you need to start a door installation business?

First, you will need a team of two specialists to install entrance and interior doors. One of them must have experience in this field, the second can serve as an assistant-student. To start a door installation business you will need a relatively small start-up capital. Firstly, a car will be needed to deliver the doors and tools to the customer’s site, and secondly, the tool itself (welding machine, hammer drill, grinder, foam gun, cross-cut saw, level, etc.).

Equipment and inventory

To get started, I needed several pieces of production equipment.

Assembly table No. 1

I made this table myself. I welded a frame from the corners, and made the surface from an old door that had been lying in my barn since Soviet times.

I made a wooden holder on the surface of the table to hold the door upright.

All expenses for making the table cost me 1800 rubles , for the purchase of a corner and electrodes. This table is used for assembling doors consisting of several longitudinal frame frames.

Assembly table No. 2

I made this table entirely from metal and covered it with a sheet of plywood on top. This design provides an even angle at all corner points of the table.

This is necessary for accurate assembly of the door so that all angles correspond to 90 degrees. Also, this table has an improvised clamping mechanism, which is secured with clamps.

4,000 rubles to make . The money was spent on purchasing a corner, metal guides, clamps, plywood, and consumables.

Glass cutting table

This table turned out to be the largest and most inexpensive for me. It took several old commodity pallets and new boards.

I covered the top boards with fabric. This was necessary to preserve the glass. This table cost me 1400 rubles .

Circular saw

I did not assemble this saw, but bought it used in a carpentry shop. This installation cost me 14,000 rubles for the saw and 1,500 for delivery.

Horizontal drilling machine with movable bed

I also purchased this machine used, but in non-working condition.

The unit, including restoration, cost me 5,300 rubles . I attached a wide table to the machine for laying out the product.

Stationary power drill

I purchased this tool through an ad, also used, for 1,300 rubles .

Shelves for storing materials and finished products

To make working in the warehouse easier, I made 8 different shelving units from old wood and used plywood.

These designs cost me 2500 rubles .

For this money, I bought the necessary material at a facility under construction and assembled shelving from it.

Carpentry and other tools in stock

This category includes: hacksaws, planes, chisels, hammers, mallets, levels, meters, rulers, squares, screwdrivers, wrenches and other small tools.

This group cost me 4800 rubles.

Glass cutting tool

For these purposes, I purchased several diamond glass cutters and a quick cutter for cutting glass, which is popularly called a “mop.”

The cost of all equipment came out to 9,200 rubles.

Screwdriver and other electrical tools

I purchased two new screwdrivers and one grinder for a 125 mm disc. This equipment cost me 11,000 rubles.

Consumables

As consumables, I purchased: drills, saw blades, bits, gloves, glasses, sandpaper, etc. I spent 5,000 rubles on this.

The total amount for equipment of the workshop and its preparation for work was 70,800 rubles.

I had less than 20,000 rubles left to buy the material. I decided to work independently for now and gain momentum.

During the first months of production, I was forced to invest all my profits in purchasing materials and expanding the range. This period, according to my assumption, should have been from three months to six months.

At this time, I had to stock up on material for 200 doors and collect a cash reserve to pay employees.

Staff

For a company to start operating, it needs hired employees, who can be found through advertisements. They must have special skills in the field of construction. The salary depends on the results of their work. Installing doors requires experience in handling tools. Typically, the door installation process consists of two stages:

  1. At the initial stage, the door leaf is dismantled, the door frame and strip are removed.
  2. The second stage involves preparing the opening for installation, assembling the door frame, installing trim, fixing the hinges and installing the door leaf.

To assemble one door, a master spends an average of 40-50 minutes. Prices are set after analyzing the market and competing firms. This creates the average market value, which is used as the price. It is also necessary to form your customer base.

Advertising campaign

Advertising is very important, as in any business. The demand for your product, and therefore your income, depends on this. They usually place advertisements, discount coupons in newspapers and other free publications, and post advertisements on the streets, transport stops, street lamps, in residential buildings, on bulletin boards on the Internet and in the subway. For the first few months of operation, advertising costs will be about $100 per month, and later their size may be reduced to $50. For regular customers and large orders, it is beneficial to develop a system of discounts and bonuses. Clients will always contact only your company.

The work system might look like this:

  • Regular customers who have made more than 2-3 orders per year receive a 5-10% discount;
  • for buyers ordering collection of 5 doors - a discount of 3-5%.

A variety of products will also increase traffic to the company and increase the volume of orders.

On video: SPACE business model. Example of a small business door

Door store income

A good seller will sell 3-4 doors per day. If we take into account the average cost of goods, then monthly revenue will be about 270 thousand rubles. To determine your net profit, you need to subtract all monthly expenses. These include rent of premises, utility bills, advertising, taxes, wages to staff (if any). The approximate amount of monthly expenses is 100-120 thousand rubles.

With such indicators, the net profit of the door store will be about 150 thousand rubles per month. Of course, it will not be possible to reach such a volume right away, so the payback period for investments will be 5-7 months.

Technology of production and manufacture of interior doors

The production process itself looks like this (Tolyatti factory “Alex”): first, a frame filled with polyurethane foam is made from pine. The use of polyurethane foam is due to the fact that it lightens the weight of the structure, which cannot be said about the full use of pine, as a result of which the doors are very heavy. Next, 6 mm MDF is glued into the resulting shield, onto which drawings are applied. Then the door is sealed on all sides like an envelope in PVC 0.3-0.7 mm made in Korea or Germany. The door is ready! What does the cost of production consist of? Mainly these are materials. Then there are the costs of wages, rent of premises and utility bills (light, heat).

Door installation technology

Also for work you will need a set of tools, including a welding machine (for installing metal entrance doors), a hammer drill, a screwdriver or drill, a circular saw, preferably a hand router, a foam mounting gun, a level, and hand tools such as a hacksaw, hammer, chisels, etc.

To install one door, a more or less experienced craftsman will need no more than an hour. The work is carried out as follows. First, the old door (if any) is dismantled and the doorway is prepared for the installation of a new one. Then the door frame is assembled and installed, extensions are installed if necessary, the voids are filled with polyurethane foam and the trim is attached, after which the door hinges are fixed and the door leaf itself is hung.


When choosing a new door, people mainly focus on two indicators. This is the ratio of price and quality of the product and, of course, the budget allocated for the renovation of the premises. The bulk of buyers are people with average incomes, that is, 30-70 thousand rubles per month.

The price range of interior doors ranges on average from 7-10 to 40-50 thousand rubles. Metal entrance doors are much more expensive. The cost of door installation services must be determined based on an analysis of this market segment. But on average, installation of one door costs 20-30 dollars.

It also affects pricing and the cost of the product itself. At the initial stages of business development, it is worth using the so-called aggressive pricing policy, that is, setting prices slightly lower than your competitors, thereby attracting a larger number of clients and forming a client base.

Disadvantages of this part-time job

Among the shortcomings I would note:

  • The presence of fairly heavy physical labor.
  • The need for accurate alignment when taking measurements (which is very important).
  • Sometimes demanding and picky clients.
  • Lack of free time for family.
  • Seasonal nature of the services provided.

So, in the summer-spring period there are always a lot of orders, which cannot be said about autumn and winter. You have to make good discounts, come up with some special offers, etc. It all depends on your imagination. Of course, you have to do the work much cheaper, but it’s still better than being left with absolutely nothing.


The right approach to business is to treat it as a hobby. In addition to a stable income, a lot of positive emotions await you!

Risk factors

  1. Wrong choice of products for production. Marketing research before production will help avoid risk.
  2. Poor quality raw materials can damage equipment, disrupt the technological process and affect the final products. To reduce the risk, you need to develop a process for selecting suppliers and a checklist of supplied materials and components.
  3. Cash gap. Proper financial planning and setting aside part of the proceeds for depreciation and unforeseen expenses will reduce risk.
  4. Irresponsibility of staff. Continuous training and competitive salaries will help avoid staff turnover and increase the level of staff qualifications.
  5. Room malfunction. When choosing a premises, pay attention to the degree of wear and tear of communications, the period of maintenance of the building, and stipulate in the lease agreement the obligation of the landlord to maintain the premises in good condition.

Sources

  • https://www.openbusiness.ru/biz/business/vkhod-v-biznes-kak-otkryt-magazin-dverey/
  • https://www.beboss.ru/bplans/278-doors
  • https://businessandmoney.ru/biznes-ideya-ustanovka-vxodnyx-dverej.html
  • https://www.megamagnat.ru/business_ideas/351.html
  • https://Vproizvodstvo.ru/analitika_rynok/analiz_situacii_na_rynke_mezhkomnatrnyh_dverej/
  • https://vipidei.com/uslugi/biznes-na-ustanovke-dverej/
  • https://ZarabotayDengi.com/kak-ya-otkryl-ceh-po-proizvodstvu-mezhkomnatnyh-dverej/
  • https://biznes-prost.ru/biznes-plan-ustanovka-dverej.html

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