Business plan for a shopping center with calculations of expenses and profits

Peculiarities

To begin with, the amount of starting capital is determined and the products sold are selected. A search is made for suppliers whose conditions are favorable and convenient for those opening office work. At the first stage, it is recommended to select related product groups.

When opening a retail outlet in public places - in a market or in a shopping center, registration of an individual entrepreneur will be required.

Moreover, the optimal choice of the system by which taxes will be paid to the state is important. The most common tax system is the simplified tax system.

The selection of the location where the retail outlet will be located is carried out very carefully. Competitors' stores should not be located in close proximity to the opening outlet.

Having decided on the location, you can agree on the cost and rental conditions. When concluding a lease agreement, you should pay attention to the possibility of early termination.

Purchasing commercial equipment to create the appearance and design of the store will greatly affect the loyalty and trust of potential customers.

Hiring a seller is mandatory so that the businessman has time to deal with other organizational issues. The friendliness of the seller and his good guidance in the assortment will affect the success of the retail trade and its profitability.

Advantages and disadvantages of trading on the market

A retail outlet at a bazaar as a business has a number of undeniable advantages that encourage entrepreneurs who do not have retail sales experience to engage in this particular type of activity.

What are the advantages of such commerce?

Market trading is one of those types of business that does not require special knowledge and experience. Let’s clarify right away: you will have to study certain information at the stage of opening your own business in any case, the rest will come with time.

So, the pros:

• A retail outlet at the bazaar costs a relatively small amount. Starting a grocery trade at the bazaar of an average town will cost about $1,500. It includes a monthly rental of a retail space, a warehouse (garage), equipping the pavilion with shelves and the purchase of goods. The duration of the procedure depends on whether you have the documents of a private entrepreneur in your hands and whether you have decided on the location of your business. If both are present, then drawing up a lease agreement, purchasing goods and installing commercial equipment will take from one to two weeks if the circumstances are successful.
• Guaranteed high attendance. Every visitor to the bazaar is your potential buyer. People come here purposefully to make purchases, so hitting the target audience in this case is almost 100 percent.
• The ability to combine running your own business in the market with other activities (for example, with your main place of work). Such benefits are debatable and depend on how lucky you are with the hired salesman. There are many dishonest sellers who make money from inexperienced entrepreneurs. It is possible that you yourself will have to stand behind the counter, and then the combination becomes impossible.
• A retail outlet on the market has a relatively low rent compared to shopping and entertainment centers (SECs). The difference is in the hundreds of percent.
• A special feature of trade pavilions at the bazaar is their small area and the absence of stationary trade equipment. Therefore, it is possible to close down and move such a business to a more favorable location within 1 day.

Are there any disadvantages to market trading?

Here are the most significant:

• Small retail area of ​​a tray, tent, pavilion, which is why you will be forced to limit the assortment of the display case and look for additional space for storing goods.
• Inspections by regulatory authorities. There is no need to be particularly afraid of tax inspectors: according to the law, they have the right to inspect private entrepreneurs who are single taxpayers once every three years (in the absence of consumer complaints). It is possible that you will have to deal with representatives of the sanitary and epidemiological station (SES), firefighters, representatives of the consumer rights protection society, and even the local police officer.

• Experienced entrepreneurs say that it is impossible to meet all the requirements for running a business. Therefore, it is advised to resolve the issue amicably: sell the inspector the product you like at a good discount or even give it as a gift (unless, of course, we are talking about sofas).

Price policy

The cost of the proposed product should be thought out depending on the capabilities of the target audience - whether it will be a budget product designed for a large part of the population, or an elite one.

At the beginning of office work, you can organize an exhibition with a minimum markup to attract potential buyers and create a client base. At first, only a refund of the money spent is guaranteed. But there will be no significant profit, even with a large markup, due to the irregularity of sales.

It is preferable to choose an intermediate price setting option. To set the optimal markup for the products sold, it is necessary to analyze the prices most often set in the sales region, it is necessary to study the pricing policies of competitors and adjust the prices of an open outlet from scratch.

Selling food

For the most part, the word “market” or “bazaar” is still associated with buying food. At any local market you can find fresh meat, fish caught a few hours ago, homemade milk, and delicious vegetables from the garden. This is not surprising, because mass-produced store-bought products most often do not differ in quality and good taste. That is why many people prefer to go around the market far and wide in search of the necessary homemade products, rather than buying products of dubious quality in the supermarket in one fell swoop. Food products are something that can be profitably traded on the market.

When organizing food trade, first of all you need to take care of two things: the technical equipment of your pavilion and a good supplier. Any food, especially homemade food grown without fertilizers and improvers, requires certain storage conditions. And if vegetables and fruits can simply be laid out on the counter, then meat, fish and dairy products need to be stored in the refrigerator. Therefore, for a retail outlet, you need to purchase refrigerators and other necessary equipment in advance. This way, the goods will remain fresh longer, and buyers will not be afraid that the products could spoil in the open air.

You also need to be especially careful when choosing a supplier. Of course, you can sell your own products if you have a farm or a large garden. But still, not many people own their own farms, so they have to look for importers.

When choosing a supplier, it is better to focus on local, small manufacturers - it will be more convenient to deliver products, and the prices may be better than those from large companies. Be sure to compare the terms of cooperation with several importers and choose the most suitable option for you.

Automation of retail sales

At the initial stage of office work, it is important to promptly obtain reliable data on its active state. To do this, it is advisable to automate this business by selecting a functional accounting program.

Purchasing expensive software products is not justifiable for a small company due to the associated purchase and maintenance costs.

Online accounting systems do not require installation; they are basically Internet applications that do not require downloading or updating. Their capabilities:

• Organization of sales at several points;
• Using the seller interface to register a sale;
• Generating reports by shift and for the selected period;
• Creating and printing documents;
• Automatic and manual assignment of discounts;
• Carrying out cash and non-cash sales;
• And other.

Such programs provide data on profitability, profitability of a retail outlet, cost and volume of goods sold, trade dynamics, balances and movement of products sold, the state of non-cash and cash funds, income and expenses for certain items.

The main advantage is the use of a barcode scanner and printer to print receipts and labels, which will simplify the registration of feasible sales and record keeping. Beginners can use the system for free and without a time limit.

Discounter

These are retail outlets focused on the lowest possible prices for the goods sold. Low price is achieved due to:

• minimizing the costs of setting up and servicing a retail outlet;
• a narrow assortment (about 1000 SKU), consisting of popular product items;
• strict policy regarding suppliers (minimum purchase price, plus promotions with price discounts).

For most of the assortment, suppliers are determined on the basis of tenders. In Russia, there are “hard” and “soft” discounters. “Hard” ones are distinguished by a particularly narrow assortment and “creative” chaos in the sales area.

Any promotions with a reduction in the actual price (windings, promotional packaging, discounts for volume of purchase) are welcome. Promotions for buyers and merchandisers are ineffective, since the assortment policy is strictly regulated and focused on the minimum price. Here, as in hypermarkets, any promotions that increase inventory turnover are effective.

Assessing expectations

Before opening a retail outlet from scratch, you should imagine the level of your desired income.

You cannot do without certain costs: rent, the cost of the first batch of products sold, the costs of arranging the rented premises and advertising, wages for hired workers, and registering an enterprise.

By calculating the costs of opening and estimating the possible income, you can calculate the approximate payback period for this business. A development strategy must be formulated and the goal to be achieved must be defined. To calculate the achievability of a goal, you can resort to the KIPRO mathematical formula.

Legal aspects:

• Choice of organizational and legal form;
• Collection and preparation of documents for registration of a legal entity or individual entrepreneur;
• Registration with tax, statistical authorities, Pension Fund, etc.;
• Obtaining licenses to sell retail goods;
• Registration of rented space;
• Obtaining permits from the fire inspectorate, sanitary and epidemiological station, etc.;
• Purchase and registration of a cash register;
• Opening a bank account.

As the above documents are completed, hired employees are selected.

Procedure for obtaining a permit

Initially, the entrepreneur determines the place where he plans to trade. It is chosen whether a stall, tent, car, kiosk or other methods of arranging goods will be used for this purpose.

Important! There are a limited number of places where street trading is allowed, and they can be found in the regional administration, but not all of them are profitable and optimal. An entrepreneur must evaluate all options for places that can be used for trading.

Next, the prospects for trading certain goods are assessed. After receiving permission, it is not allowed to engage in activities other than those indicated in the documents submitted to the city administration.

This video will tell you how to obtain a permit to sell on the street:

The process of obtaining a permit is divided into stages:

• registration of an individual entrepreneur or LLC is carried out, since engaging in entrepreneurial activity without officially obtaining the status of an entrepreneur is strictly prohibited, unless products of one’s own production are sold;
• a taxation regime is selected, and simplified systems, such as the simplified tax system or UTII, are considered the optimal choice for this area of ​​work;
• if you plan to hire workers who will engage in trading on the street, then documents are submitted to the Social Insurance Fund and the Pension Fund of the Russian Federation to register the entrepreneur as an employer, and this stage is skipped if you plan to independently engage in trade without involving other people;
• transfer to the local administration of a complete package of documents for obtaining a permit, which includes a correctly drawn up application, registration documents of an individual entrepreneur or LLC, a map and plan of the place where the retail outlet will be located, and personal documentation of the citizen;
• the commission reviews the submitted documentation within 10 days, after which it makes a certain decision, in accordance with which the entrepreneur is given permission or a justified refusal to receive it;
• if the commission makes a positive decision for the entrepreneur, then he is issued a special passport of the outlet, and if a negative decision is made, then a protocol is provided containing the reasons for such a refusal, and usually this includes the wrong choice of place for trading, the presence of problems with fire safety or sanitary standards or unsuitable environmental conditions;
• direct street trading begins, and if sellers are hired for this, they must have medical books.

Permission is issued only for a certain limited period. If the main product sold is meat, then the entrepreneur must have a special certificate in Form No. 2. If different technical means are used for work, they are preliminarily assessed by experts, as a result of which an appropriate certificate is issued.

Rules for obtaining a license to sell alcoholic beverages

Important! The sale of alcoholic beverages is permitted only to legal entities that have received a license in advance. In street conditions, it is allowed to sell alcohol only if its ethyl alcohol content does not exceed 5%.

Therefore, you can only trade beer, and also taking into account other rules:

• strength does not exceed 5%;
• in the city the area of ​​a retail outlet is at least 50 square meters. m., and in rural areas no less than 25 sq. m.;
• The sale of alcohol is not allowed between 23:00 and 8:00;
• a cash register must be used;
• obtaining a work permit from Rospotrebnadzor;
• a sanitary inspection is carried out, on the basis of which a conclusion is issued allowing or prohibiting the sale of alcohol;
• certificates, declarations or other documents for products are certainly taken from suppliers;
• the trading place is organized in such a way as to fully comply with hygiene requirements;
• All sellers must have medical records.

How to get a liquor license?

Important! In different regions, the time when it is allowed to sell alcohol may be tightened, so entrepreneurs must clarify this issue on their own.

Violation of the above rules may cause the entrepreneur to be held accountable, and this may be expressed not only in fines, but also in the imposition of a ban on engaging in trade.

Trading Rules

When opening a retail outlet, a businessman should know certain trading rules.

Having decided to start such a business, you should contact the administration of the retail segment and make inquiries regarding the rental of space for retail premises. Each market has its own options.

Having registered your enterprise, you recruit hired salespeople. If the outlet is not promoted, it will be very difficult for your employees to pay wages.

Check out this helpful video:

Therefore, at the initial stage, one efficient assistant will be enough, with whom you can work to increase trade turnover, expanding the range of products sold and carrying out marketing moves.

Chain store

These are types of retail outlets that are part of a network owned by one owner. They can fall into any of the categories described above. But what kind of store can be called a chain store? Traditional opinion: a chain is considered to be a group of stores of two or more, with or without a single system for supplying goods, a single assortment. The main thing is one owner. However, some points, united by a single design, product policy and common supplies, may not have one owner in the case of franchising. And the other two stores, owned by the same owner, may have nothing in common with each other either in terms of product range or market segment.

Modern network criteria include centralized management:

• assortment policy;
• pricing policy;
• supplies;
• promotional activity (partially).

Another characteristic feature of modern networks is private labels, which are becoming increasingly popular and the number of their product units is increasing.