Business plan for a cosmetology salon with calculations

Nowadays, business has become one of the most reliable ways of such implementation, and the beauty industry has become one of the most popular industries for investment by both entrepreneurs and their clients. In the article we will look at the financial plan of a beauty salon, showing calculations, the percentage of profitability and demand for the plan. In addition, we will discuss the risks and give some useful recommendations to aspiring businessmen.

The relevance of opening a beauty salon

Today people are increasingly trying to pay attention to external attractiveness. The ability to charm others is important not only in personal communication, but also in business relationships. Of course, well-groomed and presentable appearance play a role in the perception of one personality by others. In this regard, beauty salons enjoy permanent popularity, increasing every day.

It is known that the sales market is only 50% saturated, and according to the forecasts of industry researchers, the further filling rate of this market will be only 10% per year. At the same time, the beauty industry is not subject to decline during financial crises. For example, in 2014, new salons continued to open and operate, despite the difficult situation in the markets.

The relevance of the topic is also worth considering from a competition point of view. The salon business is a long-established part of the service industry; it is widespread and developed. Beauty services are offered everywhere, and the variety of options indicates that there is serious competition among organizations.

However, it is important to understand that each successful salon is designed for a specific audience . If, when forming a business, you clearly formulate answers to questions regarding clients and interaction with them, the necessary contingent will use the services of the establishment for a long time or on an ongoing basis. In addition, in the age of technological progress, the range of opportunities in the beauty industry is expanding. New equipment is being created, the sphere is in a state of rapid improvement and improvement.

This means that the chance to stand out from the competition becomes more accessible. Advanced technologies help to approach services creatively and focus guests’ attention on certain advantages of the organization, bypassing competitors. The incentive for opening new salons is the eternal demand for the service, so the importance of studying the financial plan for the development of a beauty salon is high. We can say with confidence that the success of the beauty salon project depends on the approach with which the entrepreneur starts working on the idea.

Carrying out analysis

The relevance of providing cosmetology services is explained by the growing demand for them and the constant introduction of the latest developments and the most incredible know-how. But here it is important to understand where to start if your desire is to open a cosmetology salon. Before providing quality services and performing cosmetic procedures, you need to choose a business format.

You can specialize in one type of service, for example, open a tanning studio or a body contouring salon. Or you will provide cosmetology and related services in a complex.

One of the types of entrepreneurial activity in the beauty industry is starting your own cosmetology salon from scratch. Building such a business requires not only your personal participation, but also a detailed analysis of all its components. And for this you will need a business plan for a cosmetology salon with calculations.

This type of business does not require you to have professional knowledge in this field. You can hire specialists, masters of hardware and aesthetic cosmetology. But you need to have business qualities as well as a desire to succeed in a stable business. Moreover, both a quick start with minimal investment and a quick payback are possible here.

What else is needed to open a cosmetology salon? In addition to familiarizing yourself with all the features of the business itself, its prospects, and the opportunities that aesthetic and hardware cosmetology provides, you need to discuss with industry professionals all the questions you have regarding development in this area.

First of all, you need to understand how you can interest potential clients. These should be services that competitors do not have, or your level of provision should be much higher.

target audience

The innovation of the services offered, their effectiveness and affordability will attract the target audience. This also lies in the literacy, seriousness and thoughtfulness of the approach to organizing a cosmetology business.

The target audience for such a business is mostly women of different ages, who have different demands, needs, and opportunities. This must be taken into account. Demand is also influenced by the choice of location of your cosmetology office and the list of services provided.

Competitors and risks

Hope for the success of this simple business is also given by the stability of demand for cosmetology services, regardless of the region.

But at the same time, there is high competition in some regions and cities with an oversaturated market for such services. And this must be taken into account first of all by all beginning entrepreneurs. You cannot do without assessing the market situation and your closest competitors. Moreover, it is important to establish what the strengths and weaknesses of competing cabinets are in order to use this data to effectively combat them.

Required Investments

Those who plan to open a cosmetologist's office need to calculate what the starting investment will be. You will have to pay for business registration, selection of premises for rent, purchase of equipment and agency marketing services.

As their experience shows, implementing a business project from scratch costs from 600 to 900 thousand rubles.

In addition to start-up costs, there are regular expenses:

• quarterly mandatory tax;
• rent for premises;
• salaries to employees.

This includes regular costs for the purchase of consumables and professional cosmetics.

But this type of business has this peculiarity - the salary includes part of a percentage of the revenue received. Therefore, the regular monthly expenses of the average beauty salon are about 300 - 400 thousand rubles.

There are options when the starting investment was from 500 thousand rubles, about 200 thousand was spent on salaries and rent, and if the owner acts as the only master, then the amount will be even less. Therefore, after about six months, we can talk about reaching the break-even point, and having reached a plus, we can name the estimated profit - about 500 thousand rubles.

Payback

To say how quickly a cosmetology business will begin to generate income, that is, it will pay off, you need to take into account several factors. The speed of payback is influenced by the quality of services and the correct choice of office location. If everything is in order with this, then within about 3-4 months you can achieve payback. If you face a lot of competition, then add a few more months. If the service market is oversaturated, you will have to be patient and wait from a year to 3 years.

You may like: How to write a business plan to open a massage parlor

The income part largely depends on the client flow and the region in which the business is conducted. The effectiveness of marketing and advertising plays a significant role.

If there is an average daily volume of services, then, taking this data into account, a novice entrepreneur will be able to recoup the initial investment within the first 6 months of doing business.

Project Description

Next, we will consider a ready-made business plan for a beauty salon located in a large city. The project is aimed at residents with average salaries and living in a residential area. Typically, the services of such an organization are provided to middle-aged men and women and, less often, to children.

Service options include hairdressing and cosmetology options, pedicures, manicures, artificial tanning services, facial and body skin care, and sales of care cosmetics.

Barbershop on wheels

An interesting example is the mobile salon Salon Le Barber. This is an innovative barbershop on wheels in the Netherlands that offers a full range of barbershop services.

Le Barber salon is housed in a trailer and is decorated in the spirit of an old-time barbershop. The trick of such a salon is that it is not tied to a permanent location. Mobile barbershops appear in different places of the city, from street festivals to residential areas. This solution is convenient for clients who can not waste time traveling to the salon, but rather visit a barbershop when visiting their area.

How to design a beauty salon

Before you start putting your business idea into practice, you must register and become an individual entrepreneur or register your organization as an LLC. The business will be associated with OKVED 93.02 , which is responsible for services provided by hairdressing salons and organizations in the beauty industry. The project is subject to temporary income tax (UTII) or other simplified tax system in the presence of cosmetic services. For full registration and opening, the following documents are required:

• Business plan
• Rental agreement
• Documents from the sanitary-epidemiological station (SES) and fire services
• Permission to conduct business and implement activities (consent of the city administration)
• Consent to sell business-related goods
• Cash register service agreement
• Agreement with housing maintenance office
• Certificate of conformity
• Medical documents confirming the qualifications of personnel
• Documents for transporting used instruments and substances
• Licenses for service options that violate the integrity of the skin (cosmetology, etc.)

Separately for SES you will need:

• Agreement with laundry service
• Agreement for the disposal of used materials and derivative works (for example, hair)
• Equipment sterilization log
• Organized provision of proper operation of the ventilation system
• Production documentation
• Assortment catalog
• The regional location of the establishment influences the documentation.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities:

• City or district administration;
• SES;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with the full list of requirements from the SES; they are spelled out in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

• basements of houses cannot be used for salons and hairdressers;
• it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
• room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite is the presence of sewerage and water supply;
• ventilation systems should not be combined with ventilation of residential apartments and public premises;
• interior wall decoration should not be done using paper wallpaper;
• The illumination of each workplace must be at least 40 lux.
• the entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The following requirements apply to the equipment:

• mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
• devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
• All technical equipment must have warranty service, as evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES:

• logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• agreement on the removal of: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

• staff briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• order appointing an employee responsible for fire safety;
• employee action plan in the event of a facility fire;
• document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

Room selection and design

When choosing a space to house a beauty salon, you must immediately choose a strategy. You must decide whether to buy a premises or rent it. In most cases, the first option is suitable only for very wealthy citizens who have a confident position in the market and, perhaps, already have several establishments in a certain area of ​​business. But the second option is more flexible, affordable and pleasant, since rent always pays off.

Before concluding a lease, pay attention to the size of the premises. Will it be convenient to provide the selected services? Is there enough space to install the equipment? We recommend creating conditions for the comfort of clients and staff. It is worth considering premises with a client reception area, rooms for cosmetology procedures and hairstyles, and nail care rooms. The salon will also need a utility room.

The preferred object parameters are:

• Location in a residential area
• 40-100 m2
• "Main" and "black" inputs
• Parking required
• First or second floors
• Availability of space for banners and signs

Get information about plumbing. To work, you must have a bathroom and sinks. If plumbing is not installed, negotiate with the landlord to install the appropriate equipment or make repairs. We offer a universal guide to concluding a lease agreement:

• Read Chapter 34 of the Civil Code of the Russian Federation
• Before completing the documents, please make sure of the following details:
• Availability of ownership of the object
• The decision to put real estate into operation after renovation or construction
• Compliance with Intended Use
• Absence of third parties in the lease agreement,
• Lack of collateral or lien under which the premises may be located
• If the lease term exceeds 1 year, the agreement must be registered in the Unified State Register of Rights. This obligation can be avoided by drawing up a contract for an indefinite period, “before an event” (for example, before reconstruction) or for a period of less than 1 year.
• The agreement must include information about the rent and the possibility of repairing the premises.

Equipment and furniture for a beauty salon

When choosing equipment and furniture, the main guideline is the level of service. The salon in question offers a variety of services. In this case, it is obvious that to conduct full-fledged activities you will need chairs, mirrors and a refrigeration unit.

It is equally important to think about shelves and space for tools. In addition, couches, lamps with ultraviolet light, tables, baths and sterilizers for manipulating nails will be useful.

Furniture should be chosen with due attention, because it is the attributes of furniture that can create an atmosphere of comfort and a desire to visit the establishment. Look at the interior and choose furniture that will fit into it succinctly. Take care of the comfort of your guests.

Parallel procedures

To speed up service, beauty salons also provide several services in parallel. This concept originated in one of the most dynamic cities in the world, New York, and has become very popular among busy women.

The point is that masters do procedures at the same time: for example, pedicure and hair coloring. This allows you to reduce the time spent by the client in the salon by half. This service pleases not only businesswomen, but also young mothers for whom it is problematic to leave their child for a long time.

Prices for beauty salon services

A feature of our salon will be high quality services combined with average cost. This will allow you to stand out from your competitors, attract new customers and maintain contact with old ones. Below are some areas of service with examples of specific services and the price for the guest.

Hair care services

• Haircut – 260-810 rub.
• Styling – 360-2600 rub.
• Painting – 760-2300 rub.
• Chemistry – 50-2100 rub.
• Manicure – 50-800 rub.
• Pedicure – 250-1000 rub.
• Nail extension – 30-1250 rub.
• Solarium – 15-1000 rub.
• Cosmetology – 100-4500 rub.
• Massage – 600-750 rub.

Depending on the length and quality of the hair, the condition of the nails, skin, body and the desired result, the procedures are divided into specific divisions. As a result, the beauty salon price list will contain 100-120 items. In addition, you can set prices for related products:

• Serums for scalp and hair – 650-2050 rub.
• Balms and conditioners – 150-200 rubles.
• Creams and gels – 230-250 rubles.
• Masks – 360-680 rub.
• Shampoos – 150-450 rub.
• Complex sets – 950-1050 rubles.

Next, we propose to consider possible services in more detail in order to form a clear idea of ​​the “content” of the service.

Manicure is divided into classic, European and hardware. Manicure using varnish (medicated, gel polish, etc.) stands out separately; design, extension, and correction of nails become an additional option. The list of pedicure options is close to the above list, however, it often requires the intervention of special equipment. This list expands and continues; this article only touches on general areas.

Hairdressing services include trims, all kinds of haircuts (children's, women's, men's), bangs, modeling, coloring, styling and perm styles. This sometimes includes working with eyebrows.

Cosmetology contains an expanded set of functions. Here we work with the skin: procedures for cleaning, tightening and rejuvenation. Also for cleansing, modeling, applying masks and peelings. Cosmetology includes hair removal in several variations (photoepilation, elos hair removal, classic, etc.), mesotherapy and hardware massage.

From the listed directions, you can easily choose the one you need and the one that is suitable for the price - what will be included in the price list of the beauty salon.

Recruitment

The staff of the establishment is a factor in the success of the organization. The qualifications of employees influence the profitability of a beauty salon and its future fate. It is worth choosing one director, two administrators (work in shifts), 5-7 foremen and a cleaner. To select personnel, it is worth conducting an oral interview and practical work. This will help to understand what set of knowledge and skills the employee possesses, and how ready and suitable he is to perform the required tasks.

You can search for personnel at the labor exchange, use Internet portals, advertisements, contacts of friends and educational institutions. For workers, it is better to create a piece-work plan and set the salary at 25% relative to the services provided.

Financial plan and profitability of a beauty salon

A beauty salon project requires financial investment. A responsible approach to the use of funds will ensure a dense flow of customers, quick payback and stable profit. We divide the financial plan into two parts. It is worth considering the preparatory and main stages of the existence and development of an organization. At the preparatory stage the following costs are expected:

• Documentation – 25-30 thousand rubles.
• Arrangement of the premises - 240-250 thousand rubles.
• Equipment (purchase) – 780-850 thousand rubles.
• Equipment (installation) – 60 thousand rubles.
• Personnel selection – 10-15 thousand rubles.
• Advertising and marketing moves - 70-80 thousand rubles.

The main stage consists of new positions:

• Rent of premises – 70-80 thousand rubles.
• Salary – 150-220 thousand rubles.
• Accounting – 10 thousand rubles.
• Advertising campaigns – 30 thousand rubles.
• Utilities – 15 thousand rubles.
• Consumables – 50 thousand rubles.
• Unforeseen expenses - 10 thousand rubles.

HOW MUCH MONEY DO YOU NEED TO START A BUSINESS?

According to preliminary calculations, to start a business, investments in the amount of 1185-1285 thousand rubles are required. (details on the expenditure base are discussed in the previous section). In addition, you need to take into account insurance premiums for personnel:

• Pension Fund
• FFOMS
• FSS

Depending on the number of employees, you need to calculate the percentage of the payroll and compare it with the annual budget and costs. A staff of five employees, for example, accounts for 30% of this fund, then the contributions will be:

• Pension Fund = 150,000 rubles. * 22% = 33,000 rub.
• FFOMS = 150,000 rub. * 5.1% = 7,650 rub.
• FSS = 150,000 rub. * 2.9% = 4,350 rub.

Accordingly, monthly insurance premiums will be 45,000 rubles.

Organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicurists;
• Cosmetologist;
• Masseur.

Accounting is outsourced . All employees must have a document confirming their professional level; specialized education is required for a cosmetologist.

Only the administrator, manager and cleaning lady receive a salary. All masters receive a percentage of the work performed, usually 30-40% of the cost of the service + tips.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

1. Business registration;
2. Rent and renovation of premises, finishing;
3. Technological and engineering design, carrying out necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Personnel search;
7. Advertising campaign.

You can also see a detailed business plan for a hairdressing salon using the link, to complete the picture.

Advertising and marketing of a beauty salon

To increase traffic to a beauty salon, you need to use a variety of marketing and advertising techniques. It is worth analyzing the target audience, understanding what the competition is like and finding out how the establishment differs from its competitors. A promotion specialist can help with this.

Explore the capabilities of existing advertising portals. This includes the press, the Internet, the website and social networks. It is Vkontakte groups, a created Instagram profile and the chosen type of advertising (targeted, contextual) that can bring the most tangible results. Turn to SEO promotion. A structured and attractive website will become a business card. It is very important that guests can easily find all the necessary information on the salon portals.

Next, you can use leaflets to attract the attention of passers-by to the organization. Focus your audience's attention on great deals and unique services to gain interest and favor.

Advertising and marketing also includes the design of a sign or banner. The name of the establishment should be bright and memorable, the sign should be bright and eye-catching. The above is included in the “presentation” of the beauty salon, which will influence its future fate.

Marketing plan

To ensure that the client turns to you, develop competitive advantages .

For example, an average price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $500);
• Development of corporate identity, logo ($100-150);
• Website development and promotion ($150-350);
• Printed handouts: leaflets, business cards ($150);
• Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote your establishment using a website and communities on social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth .

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Opening ceremony with a drawing of gifts and distribution of certificates with discounts.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a set of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not be deterred by an “unreasonable price.”

Possible risks

Of course, when starting a business, you need to be especially careful about possible difficulties and pitfalls. The general list of risks in project implementation is presented below:

• Increase in prices for raw materials (external risk). The entire activity of an organization depends on materials and tools. In order to avoid incidents in the event of an increase in costs, it is worth forming a supplier base in advance - this will provide the opportunity to choose an alternative.
• Lack of professional staff. This factor refers to internal risk that can affect external details. Guest satisfaction is based on the professionalism of the staff and is directly related to the popularity of the establishment and its income. It is recommended to regularly conduct refresher courses for staff to always maintain the bar.
• Rapidly changing trends This risk is associated with the rapid obsolescence of technologies, equipment and methods of performing procedures. However, it is leveled out by the constant desire to learn new things about the beauty industry.

What is the profitability of this business?

To determine profitability and payback, you need to calculate revenues and profits.

With good marketing, the influx of customers will be constant. Let's assume that the salon will work seven days a week and will serve at least 12 clients daily, each of whom will spend an average of 1,500 rubles on services. These figures are typical for the initial stages of business operation.

Total daily income will be 18,000 rubles. Over the course of a month, this will add up to 540,000 rubles. You must pay taxes on this amount. Let's take the maximum tax rate of 13%. This will be a loss of 70,200 rubles. Total income for the month will be 469,800 rubles .

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