Ready-made business plan for a fitness club with calculations: download example

The fitness industry in Russia has been developing rapidly since the 2000s. The process continues now, even in conditions of instability in the country's economy. People are gradually beginning to view their body as an object of investment of effort. A physically developed body improves health, physiological and psychological processes; it is not only useful, but also fashionable. The fitness market is growing every year (growth in 2020 - 10.2%), as is the number of Russians who regularly train in sports clubs. The sphere of sports in terms of business has great potential, which needs to be developed now. In the given business plan for opening a fitness club, the reader will be able to understand in more detail how to open a sports center, what to take into account in the process, and will also study an approximate calculation of how the business will reach the break-even point.

1. How much money is needed to open a fitness club 2. Description of products and services 3. Analyze the market 4. Ways to open a fitness club 5. By franchise 6. Ready-made fitness club 7. How to open a fitness club and what is needed for this? 8. Documents 9. Premises 10. Personnel 11. Equipment 12. Advertising 13. Creating competitive advantages 14. Financial plan: profitability and payback 15. Risks and disadvantages of business

How much money do you need to open a fitness club?

Creating a fitness club from scratch will require large investments. An entrepreneur aiming to open such a facility must take into account a variety of factors. It is ideal for a person who has knowledge and training experience to do this, although in any case you will have to resort to the help of qualified trainers.

This business plan describes the project for opening a sports complex with a wide range of services. The implementation of this idea will require a minimum investment of more than 4 million rubles. (detailed calculations are given in the article below).

The size of the initial capital is influenced by the location of the object, its size, the range of services offered, as well as the amount of investment in marketing promotion.

Assistant program for organizing a fitness club

When opening your own turnkey fitness club, you should also think about automation , which helps:

save employee time; get more clients; monitor work efficiency; organize management.

a program for automating business processes, copes well with these tasks . It is built into the website or social group of your club, matches its corporate style and provides convenient functionality :

• online recordings;
• selecting a gym based on the nearest location (for network fitness centers);
• reviews of trainers;
• automatic segmentation of visitors by category;
• financial Accounting;
• maintaining statistics, etc.

The interface is intuitive, so it's easy to work with a huge amount of information. You can try the program for free during the trial period.

Description of products and services

At the first stage, the sports club will offer the following services:

• gym;
• strength training in the gym;
• aerobics and step aerobics;
• yoga;
• massage and solarium;
• sports bar.

With development, it is necessary to expand, for example, add an indoor swimming pool, create dance classes for different age groups, etc.

In addition to group classes, it is recommended to provide personal training.

With such a range of fitness services, the sports facility will be able to reach the largest number of clients and interest the population in visiting the new fitness center.

It is necessary to provide free Wi-Fi for visitors, install water coolers, etc.

It is necessary to draw up class schedules taking into account the work schedules of the population, organizing group training in their free time.

What equipment to choose for a fitness club

At least 2.5 million rubles will be spent on the purchase of equipment and arrangement of the club premises. First of all, the following will be purchased: sports strength training equipment, benches, horizontal bars and parallel bars for gymnastics, treadmills and exercise bikes, hyperextensions for training the rectus dorsi muscles, equipment for powerlifting, split-load exercise machines of the Hammer series, dumbbells, weightlifting barbells and Olympic bars, abdominal exercise machines. In addition, you will need to equip a room for spa treatments and massages, a solarium room, a relaxation room, showers, locker rooms, a staff room and an administrator's room. Also, some of the funds will be spent on building a fitness bar and purchasing necessary products. In total, at this stage it is planned to invest about 6 million rubles.

Analyzing the market

Fitness became a fashionable trend in Russia along with the increase in the level of material wealth of people in the 2000s.

Now this industry in our country continues to develop - the number of open clubs is growing. During the period 2014-2016. growth has slowed; this is due to a number of economic and political factors. Now there is a remission - more and more Russians are beginning to show interest in fitness again.

More than 50% of visitors are people aged 18-24 years, of which there are almost 2.5 times more women than men. Regular customers include people with average and slightly above average incomes.

The main competitors are large chains of fitness establishments and individual studios known in a particular locality.

The sports services industry has great prospects in the Russian Federation: now only 2.5% of the country's population are regular visitors to sports centers (in Moscow - 7%, in the USA - 17%).

Ways to open a fitness club

This business plan describes a project to create a fitness center from scratch. However, it is necessary to briefly talk about other ways to open a sports establishment.

By franchise

This is the most convenient way to open a sports club. According to the agreement, all technologies and solutions needed to open a business are transferred to the franchisees.

Support from a company established in the market is provided at all stages of opening: in registration and accounting, in searching and preparing premises, in purchasing equipment, etc. A businessman gets the opportunity to conduct business under an already well-known brand.

However, for all these amenities you need to pay a one-time lump sum fee and make monthly payments - royalties - for a certain time.

Ready fitness club

You can proceed more simply and purchase a ready-made sports center. This option is often the most expensive and is suitable for entrepreneurs with large capital.

Fitness club marketing plan

First you need to decide on the prices of the services provided. The cost should be competitive, but not much lower than in other fitness clubs. Particular attention should be paid to the design of the halls and the entire center, the quality of the equipment and the qualifications of the trainers.

You can attract customers using the following types of advertising:

• distribution of advertising leaflets;
• advertisements on the Internet (on social networks and the media, using contextual advertising);
• signage design;
• SMS mailings;
• advertising on radio stations and television channels.

A fairly common promotion method is the pre-sale of fitness club club cards.

It is also possible to attract visitors with promotions: for example, a free first training session (test drive).

Even before opening a sports facility, you should create a website. It needs to be made convenient and informative. You can create feedback forms, attach surveys, add discussions, make it possible to book and purchase passes.

How to open a fitness club and what is needed for this?

The calculations given in the business plan of the fitness club assume an investment of 4.225 million rubles. The amount depends on the location, the investment in its renovation and the quality of the sports equipment.

Table 1. Initial costs for a furniture manufacturing business.

Work and sales are expected in a city with a population of up to 1.5 million people. Additional expenses include costs for utility bills, promotion, preparation of premises, etc. The amount of tax deductions is not taken into account in the calculation.

Fitness club design project cost

For each client we offer a personal offer on cost and conditions. The cost of a fitness club design project starts from 500 rubles/sq.m.

. We calculate the final cost individually, usually after drawing up the technical specifications. You can also select the necessary components for your design project. The price depends on the total area of ​​the object, the complexity of the designed premises, the furniture being developed, the selected services, the scope of decoration and the deadlines for completion. You need to understand that it takes some time to create a personal and functional space that can solve all the tasks. You can order the design of a fitness club in Moscow by writing to us by email or calling the numbers listed in the contacts section.

SKETCH PROJECT

MORE DETAILS

Style solution Realistic visualizations Layout plans, zoning of ceiling, floor, installation from 500 RUR/m

PROJECT WORKING

MORE DETAILS

Sketch design project Schemes Drawings for repairs List of selection of materials, furniture equipment from 850 RUR/m

EXCLUSIVE PROJECT

MORE DETAILS

Schemes-drawings, 3D statements Decoration selection-Options Individual interaction and work from 1200 rub/m

REPAIR ACCORDING TO THE PROJECT

MORE DETAILS

The price without materials depends on the complexity of the project, the style of interior solutions and deadlines from 5500 RUR/m

Documentation

Initially, you need to choose a form of activity and obtain all the necessary documentation.

You can open a fitness center in the form of an individual entrepreneur (individual), especially if at first it will be a small room. It's faster and cheaper. Next, you need to choose a taxation system - in this case, UTII is recommended.

When registering, OKVED codes are indicated. Basic:

• 93.04 “Physical and recreational activities.”
• 92.61 “Operation of sports facilities.”
• 92.62 “Other types of activities in the field of sports.”

Sports establishments provide different types of services, including massage, solarium, sports bar, etc. All directions must be indicated in the codes. For example, 93.02 “Hairdressing and beauty salon services” and/or 93.05 “Other personal services”.

It is necessary to obtain permits from Rospotrebnadzor, SES, and Fire Inspectorate. All required passports and contracts are provided to these authorities.

Project for the construction of a fitness center 504 sq.m.

Technical and economic characteristics of the capital construction project

Estimated cost

Architectural and space-planning solutions

• The fitness center is located near the secondary school, in the area of ​​new buildings. It has convenient transport links.
• A mini-park with fountains has been laid out on the free area of ​​the construction site.
• Water supply and sewerage are centralized and connected to water treatment and water pumping stations in the city.
• The heating system is represented by a 15 kW electric boiler and sectional radiators for the entire building.
• The backup generator is located in a container annex outside the building. The ventilation system is centralized, with increased flow into the gyms.

Room

The size of the selected premises depends on the capabilities of the entrepreneur himself and on the planned attendance. For example, let's take 250 sq. m. The premises, as well as the organization of processes in it, must comply with GOST R 57116-2016 “Fitness services. General requirements for fitness facilities." All necessary repairs are being made, bright lighting and attractive design.

The location of the sports club is of great importance. Generally speaking, there are two options: the object can be located in the central part of the city or on its outskirts, in a residential area.

The internal space will be divided into several zones:

• reception;
• internal staff area;
• room for equipment;
• gym (5-6 sq.m. per person);
• group lesson room (2-3 sq.m. per person);
• changing rooms and bathrooms.

Step-by-step opening instructions

Step-by-step instructions for opening your own profitable fitness center include several steps:

1. Collection of necessary documents.
2. Rent of premises and choice of design.
3. Purchase of equipment and inventory.
4. Personnel selection.

An example of the opening of a network of fitness clubs by Sergei Safonov. Video provided by Alexey Karaulov channel.

Documentation

To open a fitness center, an entrepreneur needs to register an individual entrepreneur.

List of documents needed for this:

• photocopy of passport;
• receipt of payment of state duty in the amount of 800 rubles;
• TIN certificate;
• application for business registration according to sample P21001;
• application for application of the taxation system (it can be downloaded from the Federal Tax Service website).

To open a fitness club, you need to obtain permission from the district administration to open a business and permission from Rospotrebnadzor.

In addition, you must pass inspections from the sanitary and epidemiological inspection and the fire service, and obtain a work permit from them.

Each employee must have medical records.

Room and design

A good location would be an area with a large number of residential buildings and offices, as it is more convenient for people to go to the gym before or after work, so that the journey home does not take much time.

When planning to open a fitness club in a small town, it is useful to focus on the availability of public transport passing near it. Also an advantage will be the proximity of free parking.

When choosing premises to rent, it is important to avoid proximity to fitness clubs of large chains.

You need to choose a room on the basis that there should be at least 8 m2 for each client of the gym, and at least 5 m2 for the fitness room.

In addition, the GOST R 57116-2016 law stipulates in which places a fitness center can be opened:

• in residential buildings;
• in separate buildings;
• in hotel buildings and other temporary accommodation facilities;
• in the buildings of trade and entertainment organizations;
• in the buildings of cultural and entertainment organizations;
• in the buildings of educational organizations;
• in the buildings of medical organizations;
• in office buildings;
• on the territory of sanatorium-resort and health-improving organizations;
• in protected natural areas.

The fitness center must have convenient access roads and pedestrian access to the entrance, as well as the necessary reference and information signs.

The area adjacent to the facility must be landscaped and illuminated at night. On the territory adjacent to the fitness facilities, a parking lot can be equipped for visitors, including for disabled people - at least 5% of the total number of parking spaces (underground or above ground).

If the fitness center building has more than three floors, there must be an elevator.

The services of a professional interior designer will make sure that the fitness club is memorable and makes you want to return to it. It is important to properly decorate the foyer - soft sofas, a large aquarium and pleasant music will relax the visitor and, perhaps, he will decide to purchase a more expensive subscription than he intended.

Services that the design agency will offer you:

• development of fitness club style;
• selection of furniture and decor;
• creation of a design project;
• set of drawings;
• selection of finishing materials;
• redevelopment of the premises;
• assistance with necessary purchases.

Equipment and inventory

Equipment and supplies that are needed to open a fitness club include:

• reception desk;
• furniture chairs, sofas, armchairs;
• lockers for changing rooms;
• benches;
• audio speakers;
• bars and sets of pancakes;
• dumbbells;
• racks;
• additional equipment (yoga mats, blankets, etc.).

Treadmill 23 thousand rubles

Elliptical trainer 60 thousand rubles

Exercise bike 7 thousand rubles

Inversion table 130 thousand rubles

Reformer 120 thousand rubles

Strength trainer 70 thousand rubles

Staff

Personnel are selected based on the services provided.

As a rule, a fitness club requires:

• 2 administrators working on a 2/2 schedule;
• 3 trainers in the gym;
• cleaning woman.

Requirements for a fitness trainer:

• work experience of at least one year;
• secondary special education;
• rank or rank.

Requirements for a fitness center administrator:

• communication skills;
• knowledge of office work;
• Experienced Microsoft Office user.

All fitness center personnel are required to have medical records.

Staff

In the fitness industry, qualified personnel are the key to success. Many people pay attention not to advertising and external conditions of a particular sports club, but to those with whom they will train.

Therefore, the issue of finding professional trainers needs to be given great attention. It is worth saying that hiring a good instructor can increase the studio’s turnover: often, along with the coach, his clients move to a new place.

Table 2. Sports center staff.

The total wage fund is 495 thousand rubles.

Selecting a room

A premises of 450 sq.m. will be rented to house the fitness club. on the first floor of an office building. The choice of the optimal location is determined by the following criteria:

• Proximity to the city center;
• Convenient access roads, good parking, availability of bus and tram routes;
• Distance from residential buildings.

The premises meet all requirements, including compliance with Rospotrebnadzor requirements:

• SanPiN 2.1.2.2645-10 “Sanitary and epidemiological requirements for living conditions in residential buildings and premises”;
• SanPiN 2.2.1/2.1.1.1278-03 “Hygienic requirements for natural, artificial and combined lighting of residential and public buildings”;
• SanPiN 2.2.4.548-96 “Hygienic requirements for the microclimate of industrial premises.

The building has all the necessary communications: electricity, hot and cold water supply, ventilation system. Only cosmetic repairs to the premises are required. The lease agreement is concluded for a period of 8 years, the payment for which is 160,000 rubles per month.

Equipment

Agreements are concluded with sellers of equipment and equipment for the purchase, installation and maintenance of equipment.

Firstly, air conditioners and ventilation are installed in the room. The room itself should be quite cool - no more than 18°C, used air should be removed, and fresh air should always be supplied. The norm for air humidity is 45-55%.

Secondly, all the required sports equipment is purchased. You should choose it with a specialist: you need to install exercise equipment for different muscle groups, purchase step platforms, hanging equipment, boards, balls, weights, platforms, benches, treadmills, dumbbells, weights, etc.

The layout of equipment placement can be created based on an analysis of competitors, including foreign ones.

Thirdly, additional equipment is purchased: furniture for locker rooms, showers, office equipment, fire extinguishers, mirrors, benches, musical equipment, etc.

Production plan

The main equipment for organizing the Club will be sports equipment and exercise equipment:

• professional treadmills
• exercise bikes
• power stations
• elliptical trainers
• benches, stands
• free weights – barbells, dumbbells, kettlebells, weights
• sports mats
• yoga mats
• mirrors
• punching bags, punching bags, gloves, paws
• billiard tables and accessories

Equipment is purchased depending on the range of services provided. The choice in favor of one or another simulator is determined by the manufacturer’s brand, functionality, durability, reliability, and operational safety.

The provision of additional services requires the purchase of appropriate equipment.

Investing in advertising is an important area of ​​work. The faster consumers of fitness services learn about a new sports club and its benefits, the faster the money will flow.

1. Website creation and online promotion of the center. Young people in the Russian Federation are more likely to engage in fitness: they spend a lot of time on social media. networks and the Internet in general. Therefore, you need to order contextual advertising, create and promote your group in networks, place ads in other groups, create an Instagram account, etc.

2. Outdoor advertising can be placed in places with a large flow of people and/or target audience.

3. Distributing leaflets in crowded places is a simple but effective way of advertising.

4. It is necessary to regularly hold events and promotions: give away free visits to the center and discounts on holidays, birthdays, etc. Pre-sale of club cards is one of the ways to promote and make a profit at the same time.

Creating Competitive Advantages

In the Russian market, competition in the field of fitness, especially in large cities, is quite high. Therefore, it is recommended to thoroughly analyze the activities of your competitors, use their weaknesses, and offer something new and non-standard.

First you need to determine the prices for services, make sure that a person with an average income or even slightly below average can afford a subscription.

It is better to locate the center in a place that is convenient to reach both by public and private transport. For car owners, you need to make a fenced parking lot.

People perceive various promotions well; a loyalty program should be developed taking into account customer birthdays and official holidays.

It is recommended to serve different groups of visitors: children, women, older people, etc.

It is important to analyze and take into account the wishes and comments of visitors.

Financial plan: profitability and payback

The amount of initial costs is 4.225 million rubles.

The amount of revenue is calculated from several items: group classes, continuous work of the gym (within the working day of the sports club) and personal training. The last item will not be taken into account in the calculation due to the complexity of the individual calculation.

1. There will be several aerobics and step aerobics groups per week (100 and 60 classes per month, respectively). The average size of 1 group is 15 people. Price: 200 rub. for 1 hour of aerobics, 250 rubles. 1 hour of step aerobics. Total – 525 thousand rubles.

2. The cost of a monthly gym membership is 2800 rubles. (or 150 rubles for 1 lesson without time limit). With 200 regular customers, revenue will be 560 thousand rubles.

3. On average, a client spends 200 rubles per visit to a solarium. With 100 clients per month (minimum), you can get 20 thousand rubles.

4. The price of 1 massage session will be 1 thousand rubles. With 70 clients per month (minimum), revenue will be 70 thousand rubles.

5. If, with an average daily attendance of a sports studio of 250 people, every third client makes a purchase in a sports bar for an average amount of 200 rubles, the bar will bring in 498 thousand rubles per month.

Total revenue – 1.673 million rubles.

The total monthly costs are 1.545 million rubles.

Net profit – 128 thousand rubles.

Under these conditions, all investments will pay off in 33 months, that is, in fact, in 2.75 years.

Table 3. Economic justification for the business idea.

Additional Tips

It is recommended not to skimp on renovating the premises. It is very important for clients what kind of room it is, how clean and comfortable it is. Invite experienced trainers to the fitness room. If in the gym clients are attracted by the equipment, then in yoga or aerobics groups clients stay only due to the qualified work of the trainer. The longer they stay there, the more regular customers there will be and the more stable the enterprise’s income.

To generate additional profit, set up the sale of sports nutrition and clothing in the club. Their sale can bring the project additional profit of 120-250 tr. As soon as one project is ready, use a ready-made business plan, according to which the fitness club is already successfully operating, and proceed to open the next club. This scaling will allow us to create a network soon.

Risks and disadvantages of business

Before investing, it is necessary to conduct a comprehensive SWOT analysis, that is, assess all the strengths, weaknesses, opportunities and threats. Here we will touch on the risks and disadvantages of opening a sports club.

1. A large number of competitors. The fitness market is saturated, each company is trying to retain and lure clients to itself. To win the competition, additional resources and time will be required.
2. Low level of attendance. The culture of fitness in Russia is being instilled slowly (the times of Soviet-era health-improving physical education are long forgotten). As mentioned above, the proportion of Russians who regularly visit sports institutions is very small. And this is directly related to point 1: there are many fitness companies, relatively few clients, and the competition for them is becoming even tougher.
3. Instability in the economy affects the situation in the industry. In fact, since 2012, real incomes of the population have continued to fall in Russia, that is, there is an economic crisis. In these conditions, opening a sports club threatens a long stage of promotion and reaching self-sufficiency - when people do not have enough money in the budget, sports issues fade into the background.

In these conditions, the project of creating a gym must be thoroughly calculated, taking into account existing and probable risks. Success can only be achieved by taking into account the real situation in the market and society.

According to experts, fitness centers pay for themselves in about 2-3 years. The calculation indicated in the business plan confirms this - subject to active advertising and promotion, it will be possible to reach zero in 33 months.

An entrepreneur doing business in fitness is advised not to stand still, to constantly develop, and add new services in his center. In this case, the sports establishment will continue to remain fashionable and attractive to visitors.

Project for the construction of a fitness center 720 sq.m.

Technical and economic characteristics of the capital construction project

Estimated cost

Architectural and space-planning solutions

• The construction site is located on the territory of a sports and recreational town, in an ecologically clean suburb.
• On an undeveloped area there is a parking lot and a small decorative pond with a rock garden.
• The water well is used to supply water for the technical and user needs of the fitness center.
• The city septic main is connected to the building's sewer system.
• The heating system is created on the basis of steam heating using a gas boiler, with subsequent distribution of heated steam over heating radiators in the premises.
• The backup power supply is installed in a separate outdoor module, which is used when necessary.