Resort complexes located near salt deposits have their own caves for speleotherapy. An artificially created cave in the city can be an excellent alternative to natural ones.
Speleotherapy (or halotherapy, if we are talking about an artificially recreated microclimate) helps get rid of disorders in the respiratory system due to the saturation of the air with microparticles of sodium chloride. The particles destroy pathogenic organisms, make breathing easier, and also normalize histamine levels in people suffering from allergies.
Halotherapy is one of the procedures offered by SPA salons, medical centers, and sanatorium complexes. But nothing prevents us from providing such services independently of the others. A salt cave as a business has a lot of advantages - it is a niche in demand on the market with potentially high profits.
1. Characteristics of the industry and potential clients 2. List of salt cave services 3. Premises 4. Documents 5. Personnel 6. Equipment for the salt cave 7. Promotion and advertising 8. Pros and cons 9. Profitability and payback: calculations 10. Purchasing a franchise: profitable or not 11. Conclusion
Industry characteristics and potential clients
City residents suffer from poor ecology. This leads to weakened immunity and increased respiratory morbidity in adults and children. So the business associated with restoring health is likely to become increasingly popular. Halotherapy helps to cleanse the respiratory system of air pollution, as well as:
- prevention of ARVI
- relief for asthmatics
- strengthening the immune system in frequently ill children
- help with ENT diseases
- Helps cleanse the lungs and bronchi of smokers, helping them quit smoking
Halotherapy is especially in demand in megacities where the level of air pollution is high. The business does not require large start-up investments.
Potential clients (share):
- Children, as well as children with parents (70%);
- Elderly people (20%);
- Men and women aged 30 to 50 years (10%).
Halotherapy: business features
Despite its apparent simplicity, the discovery of a salt cave has its own characteristics. Since the business is related to health improvement, it is desirable that it be run by a person with a medical education or have such a person on staff. This will increase customer confidence in you.
Another feature of business is seasonality. Even if there are a lot of customers in winter, there will be a decline in summer. People go on vacation, go to the sea, relax in nature and believe that visiting a halo chamber no longer gives the same effect as in winter.
Find something to attract them. This could be a massage, oxygen-containing cocktails, a phyto-barrel, certain educational activities for children, etc.
You can always find a few tricks that will help keep your business afloat. They need to be thought through at the stage of preparing the salt room for work, in order to take them into account when decorating the room and purchasing equipment.
List of salt cave services
The salt cave usually offers the following services:
- Visit for children under 6 years old accompanied by adults. Session duration is 40 minutes. Cost 100-150 rubles.
- Visit for children from 6 to 14 years old. Session duration is 40 minutes. Cost – 200-250 rubles.
- Visit for adults. Session duration: 30 minutes. Cost – 300-400 rubles.
The healing properties of salt caves (disinfection, treatment of severe forms of respiratory tract diseases, restoration of energy reserves) were discovered in ancient times. Halotherapy procedures combined with music for relaxation not only restore health, but also stabilize the nervous system - which has a beneficial effect on all areas of life.
You can open a salt room from scratch. But to get started, you need a salt cave business plan.
Characteristics of the business idea, its relevance and advantages
The essence of the project is to provide health and relaxation services. By visiting a salt cave, people can relieve stress, strengthen their immune system and improve their overall health. The opening of this kind of establishment is economically justified in large cities with a population of 500 thousand people or more.
The salt cave is a small room with an area of 5x4 m2, equipped with a halogenerator. This device enriches the air with microparticles of sodium chloride. Salt has a beneficial effect on the mucous membranes of the respiratory system. After completing a course of therapy in the salt room, the body's resistance to viruses and harmful bacteria increases, and the frequency of asthmatic attacks decreases.
Halotherapy is recommended for people:
- those suffering from allergic reactions;
- non-infectious skin diseases;
- people who have had obstructive bronchitis;
- smokers and those who were able to get rid of a bad habit;
- people working in hazardous industries;
- those suffering from insomnia;
- frequently ill children of any age.
Description of services
The Salt Cave provides services aimed at improving the health of the population through aerosol therapy. Anyone can purchase a subscription for several visits. Detailed list of services with prices in rubles:
- one-time visit for an adult – 300;
- 1 session for an adult with a child under 6 years old – 400;
- session for an adult with two children – 500;
- one-time visit for disabled people or pensioners – 250;
- subscription for 10 sessions for an adult – 2500;
- subscription for 15 sessions – 4000;
- rental of a massage mat for the duration of 1 session – 50.
Prices for salt cave services may vary depending on the economic situation in the region.
Room
A non-residential premises on the ground floor with an area of at least 85 m² is suitable. The optimal place for rent is a large residential area with kindergartens and schools.
Important: the premises must be of a commercial type - that is, non-residential.
Zoning:
- For the halochambers where the procedures will be carried out, two rooms will be required - 20 m² (for children) and 30 m² (for adults).
- Reception area, reception desk, waiting area – 15 m².
- Toilet, washbasin – 10 m².
- Premises for workers – 10 m².
The average rental price in the country is 50,000 rubles.
It is important to carry out renovation work indoors. Moisture-resistant plasterboard is suitable for walls, and ceramic tiles are suitable for floors.
We purchase equipment
To properly equip the halo chamber room, you will have to contact specially trained people. From the devices you will need:
- Halogenerator – supplies salt aerosol in the required concentration. The same device controls the maintenance of a certain temperature in a given room (about 20 degrees), as well as the humidity level (at 50 percent). It has several types: ultrasonic and grinding salt. It is better to take a halogenerator that runs on ultrasound in order to improve the level of comfort for visitors.
- Backlight – they serve as an excellent option for relaxing after a busy day or a whole week. Properly selected lighting in this case can help a person quickly relax. If possible, light bulbs are needed whose brightness can be adjusted independently depending on customer preferences.
- A music system is essential to maintaining a calm atmosphere inside the room. Allows you to turn on music for meditation, which puts visitors in a certain mood. It is worth buying several speakers and placing them around the perimeter.
A separate item is the purchase of salt. You should buy it from a large supplier with a good reputation, or look for really worthwhile offers from newcomers who sell goods at low prices.
Documentation
There is no fundamental difference which form of business to choose - LLC or individual entrepreneur. But for a beginner with a small starting capital, an individual entrepreneur is better. You will have to spend less time on reporting and money on taxes.
To register an individual entrepreneur, you will need a standard package of documents. You need to select OKVED code 93.04 “Physical and recreational activities.” To conduct such activities, a certificate of no criminal record is required - its preparation takes about 30 days. We advise you to issue other OKVED documents for the sale of related goods and services. As for the form of taxation, a simplified system with 15% tax payments (income minus expenses) is suitable.
It is necessary to obtain permits from the fire inspectorate and sanitary and epidemiological station.
All fire safety requirements must be met:
- presence of fire alarm;
- evacuation plan;
- availability of fire extinguishers;
- a specially trained employee responsible for fire safety.
Equipment for halo chambers must have certificates of conformity. They are issued upon purchase from a licensed manufacturer. If the room for the salt cave is rented, you need to obtain permission from the owner to use it for your own needs.
The cost of all registration and registration processes is about 20,000 rubles.
Documents for starting a business
To open a salt cave, two forms of registration are suitable: individual entrepreneur and LLC. If there is only one founder, then it is better to focus on the first option, since reporting in this case will be easier.
When choosing an OKVED code, it is better to choose 96.04. “Physical and recreational activities.” If the business involves the sale of goods or any other activity, others will be needed.
But the presented OKVED code is only suitable if you are engaged in health-improving activities, which are in no way related to medicine. If you plan to provide medical services, then you will need a medical license, which costs 6 thousand rubles. If your halogenerator is intended for medical purposes (this is indicated in the certificate), a license is required. If not, you are simply engaged in health-improving activities.
For your business, it is better to use the simplified taxation system (STS). Although some entrepreneurs use the patent system quite successfully.
Staff
The following employees need to be hired:
| Job title | Salary, rub. |
| Administrator/Operator/Consultant | 30 000 |
| Assistant | 30 000 |
| Total | 60 000 |
There are two options: either hire trained specialists, or train newcomers in the business.
Administrator responsibilities: receiving and recording clients, forming groups, settlement operations. A person with no experience can handle this.
It is worth hiring a medical professional to fill the position of consultant. He will be able to monitor the condition of patients during the procedure and compliance with the requirements for its implementation.
The operator monitors the operation of the equipment and selects music for the sessions.
Administrator, consultant, operator, owner - this can be one single person. You can hire 1 replacement assistant. At the initial stage, this is the most economical and less risky approach.
Preparing the premises and necessary equipment
It is unrealistic to construct a salt cave on your own - you will definitely need the help of specialized companies! Monitor the market and find companies whose activities are aimed at setting up halocenters.
There are a lot of requirements for the functioning of a salt room - you can’t do it without specialists. On average, to refurbish a room for health sessions and purchase the necessary equipment, you will need at least 450,000 rubles. Look for companies that offer services with the best price/quality ratio. You will probably have to use the help of companies located in other cities - transportation costs are also taken into account.
How artificial salt caves and rooms are equipped:
- Halogenerator. This is the first device on the list of all necessary equipment! It provides the halochamber with a salt aerosol of the required concentration. Its functions also include maintaining the required temperature (18-20 ° C) and humidity (≈ 50%) conditions in the room. When thinking about what equipment to buy for a salt cave or room, decide on the type of halogenerator. There are several types of installations - some devices work using the ultrasonic method, while others grind salt particles. The first option is better - such equipment operates silently and produces smaller salt particles. Visitors will feel much more comfortable in such a SPA!
- Backlight. For many, a salt cave is not only a place where you can improve your health. Some people come here to relax and unwind. And indoor lighting plays an important role. It is better to mount a light whose brightness can be adjusted, creating either bright illumination or subdued twilight. Lighting fixtures are installed on the ceiling and walls, along baseboards.
- Creation of volumetric reliefs. In order for the interior design to fully correspond to the natural salt caves, it is necessary to build up stalactites and stalagmites here. Specialists use professional equipment for this.
- Musical equipment. Calm music in the halocenter is relaxing. Speakers are installed in the room.
The price of salt cave equipment will depend on its brand, power, and configuration. The biggest expense is the purchase of a halogenerator. On average, the price of a halogenerator for a salt room varies from 250,000 rubles. To set up the lighting you will need at least 70,000 rubles. To have music playing in the halocenter, you can spend 10,000 rubles.
You can buy salt for your salt cave from many suppliers. Pay attention to the quality of the products. The seller must have all the necessary documents confirming the origin and composition of the salt. The fact is that special products are needed here - the use of sea or Himalayan salt in halotherapy is not approved by the methodology!
Don't forget about the furniture that needs to be installed in the salt cave. As a rule, in small halocenters, the salt room is designed for 5-7 people. This means, buy the required number of comfortable chairs, sun loungers, and footrests. For small visitors, also provide furniture. You will spend at least 30,000 rubles on the purchase of interior items.
Salt cave equipment
Basic requirements for arranging a salt room:
- the optimal temperature is 18-24 °C.
- stable humidity - 40-60%.
- properly functioning ventilation system.
The design, if desired, can be completely different, including being as close as possible to a natural salt cave. To enhance the effect, you can scatter salt crystals and install starry sky projectors.
The main equipment is a halogenerator, which creates the main operating factor of salt rooms - dry salt aerosol. In this case, the dispersion of the aerosol created by the device must be at least 90% of particles with a size of no more than 5 microns.
The halogenerator can be located either in the adjacent room (operator room) or inside the salt room itself - there are devices on the market for both of these placement options. Everyone chooses what is more convenient for them.
Choosing a halogenerator for a salt room is one of the most important points. The quality of the salt aerosol that the halogenerator produces, as well as its ability to dose and control the concentration of the aerosol, directly determines the effectiveness and safety of sessions in salt rooms (hence the level of demand and your income). Therefore, we recommend not to skimp on equipment and room decoration. Seek advice from professionals. The best way to do this is to contact the manufacturer of this equipment directly.
The list of necessary equipment and materials is presented in the table:
| Name | Cost, rub. |
| Dry salt aerosol therapy device (halogenator) | 250 000 |
| Installation work | 100 000 |
| Backlight | 100 000 |
| Acoustic system | 100 000 |
| Sun loungers | 15 000 |
| Children's table, chairs | 5 000 |
| Reception desk (used) | 5 000 |
| TV | 30 000 |
| other expenses | 50 000 |
| Total | 655 000 |
The condition of the equipment is important - the effect of the visit directly depends on the quality of the halogenerator. Therefore, the level of demand and income. So we recommend not saving on equipment and room decoration (the latter will require about 300,000 rubles).
Choosing a profitable site
The site should be located near a developed transport hub or somewhere in the cultural center of the city so that there is a high level of traffic. It is enough to rent an establishment with an area of 50 square meters in order to subsequently divide it into several zones:
- Haloroom.
- Staff quarters.
- Waiting room for visitors.
- Toilet room.
When drawing up a rough plan for a salt cave, one must not forget that it must be organized in accordance with certain requirements. It must maintain a certain temperature inside itself, must not have an excessively humid atmosphere, must be well ventilated with ventilation and be equipped with special air filters.
In this case, the premises cannot be connected to the general sewerage system or water supply system. Among other things, you cannot paint or whitewash the ceiling and walls of the room, you can only line it with blocks of sea salt; salt bricks will also do.
The design looks beautiful with scattered salt crystals and stalagmites, as if in caves. When you begin to expand the project, remember that you are opening your project to already established adults and very young children, so, if possible, organize a small children's room or a separate play area in the salt room. By the way, you can charge a separate fee for it.
The main thing is that children are under the control of an adult. In addition to children, it is worth taking care of people with disabilities by providing them with special conditions.
Promotion and advertising
To popularize services, you need to establish contacts with doctors in local hospitals and clinics. A recommendation from the treating doctor is a reliable way to attract the target audience. Agree with the chief physician about the possibility of placing advertising brochures about your services on hospital stands.
Use standard advertising tools - Internet, print advertising, radio. Create a website, communities on social networks, tell in detail about the advantages of halotherapy - what diseases, what forms and at what stages can be treated with its help.
The standard session duration is 40 minutes. That works out to 8 sessions per day. True, it is usually not possible to “clog” all sessions. At unpopular times, you can offer visitors discounts or issue discount passes.
What kind of premises is suitable for conducting business?
While you are settling all the legal issues, at the same time start looking for a suitable premises where the halocenter will be located. There will be a steady flow of customers if you think about a good location for the establishment.
The main rule when choosing a location for a salt room is high traffic! Ideally, a location near children's development centers, medical and educational institutions, and sports complexes is suitable. Many entrepreneurs set up business in business and shopping center buildings. It should be convenient for clients to get here. Parking nearby wouldn't hurt either.
If you check the sanitary standards, then 3 m2 of free space is required per visitor to the salt room. This means that when choosing a suitable premises, you need to take into account the planned traffic of the establishment! As practice shows, an area of 50 m2 is quite enough to organize a salon. In this case, the salt room itself will occupy no more than 25 m2. But we also need space for the reception desk and service rooms for visitors and staff.
Beginning entrepreneurs should not purchase personal property for a salt cave or room. It will be much more profitable to rent space - less costs at the start, and you won’t have to take out large loans from the bank.
Advantages and disadvantages
Let's start with the cons:
- If this is the first salt cave in the city, it will take a lot of time and money to promote it. It is important to think through promotion methods in advance.
- There are a number of contraindications regarding speleotherapy. You could end up in court. To avoid problems, it is necessary to draw up a competent agreement on which clients will sign.
- The business is considered seasonal - demand decreases in summer. To ensure a stable income, you can introduce additional services and promotions.
The advantage is the popularity of the niche. People are interested in good health and are willing to pay for halotherapy sessions, provided that they bring benefits and improve their quality of life.
The second plus is high profitability and quick payback. You can count on a good profit if you work in a big city.
Advertising and Marketing Strategy
To attract customers, you will have to develop a competent marketing strategy. Effective advertising methods:
- commercials on local television and radio;
- website creation and promotion;
- creation and promotion of groups on social networks;
- cooperation with general practitioners and pediatricians (they could recommend their patients to visit the salt cave);
- development of a loyalty program - providing discounts to regular customers, pensioners and disabled people;
- reduction in the cost of visits in the morning.
Attention! Regular seminars will help to increase the interest of city residents in the salt room, which will cover in detail the benefits of halotherapy and its impact on human health.
Profitability and payback: calculations
To get started you will need the following investments:
| Expenses | Amount, rub. |
| Renting premises | 50 000 |
| Purchase and installation of equipment, materials for the salt room | 655 000 |
| Repair, furniture, design | 300 000 |
| Staff salaries | 60 000 |
| Marketing | 50 000 |
| Business registration, collection of documents | 20 000 |
| Communal payments | 15 000 |
| Total amount | 1 150 000 |
As an example, let's take a salt cave with an area of 30 m² for adults and 20 m² for children.
There are 8 sessions per day for adults and 8 for children. In one session, 9 adults and 9 children undergo halotherapy.
The minimum cost of a session is 300 rubles for adults, 100 rubles for children.
Total: 9 * 300 + 9 * 100 = 3,600 rubles per session 5,400*8 = 28,800 rubles per day 43,200 * 30 = 864,000 rubles per month
That is, the initial investment will pay off in a month and a half! But to achieve this level of return on investment, it is important to conduct a competent advertising campaign and have a minimum of competitors.
Calculating expenses at the start
It helps the business owner understand how profitable it is to work with the idea he has chosen, how much it costs to start it, and what costs will be needed to maintain it.
So that you can at least roughly understand what starting capital is required, we have compiled a table of costs for a standard halo chamber. As an example, a salt room for 10 people, located in the center of a large regional city.
| Expense line | Amount of costs, thousand rubles. | |
| 1 | Initial rent for two months | 100 |
| 2 | Installation of equipment and repair of premises | 125 |
| 3 | Purchase of materials for repairs | 60 |
| 4 | Purchase of inventory and equipment | 100 |
| 5 | Paperwork | 26 |
| 6 | Administrator salary | 40 |
| 7 | Salary of a medical consultant | 25 |
| 8 | Advertising manager salary | 20 |
| 9 | Cleaner salary | 10 |
| 10 | Accountant salary | 25 |
| 11 | Marketing campaign | 20 |
| 12 | Unexpected expenses | 5 |
| Total: | 556 |
Buying a franchise: is it profitable or not?
To open a salt room as a franchise, you will need from 500,000 to 1,000,000 rubles. When choosing a franchisor, it is important to pay attention not to the promotion of the brand, but to its experience and the scope of the service package. For a beginner, this is a reliable way to start a business, since they will be helped with the construction of the cave, halodesign, equipment and materials. A franchise allows you to significantly speed up the launch of a business and use a ready-made promotion model.
As franchisors assure, salt caves close extremely rarely, and both young people aged 20 years and older people - 60 years or more - become partners of the chains. Franchisors help in finding premises, purchase equipment on preferential terms, and sometimes train staff.
Standard cooperation scheme: you enter into an agreement, then make an advance payment of 50%, then independently or with the help of head office employees you look for premises. Then a design project is developed, building materials and equipment are purchased (sometimes supplied by the franchisor), and the cave is equipped. The final stage is training of franchisees and staff. The entire process takes from 1 to 3 months.
Whether a franchise is profitable cannot be answered definitively. Every month you will give a certain share of the profits to your franchisor. But if he is experienced, you will save yourself from the risks of waste.
Construction work: how to make a salt cave with your own hands
The prepared room for the future halochamber is a completely concrete box without windows with a high doorway. Cold walls must be thermally insulated on the façade sides.
Lay the ventilation ducts out of brick, placing them in the corner sides of the room. Eliminate materials such as metal and choose something else for the pipes. Make windows in the lintel channels at a distance of 50 cm from the floor. And do not place the hood right next to the ceiling.
Make waterproofing based on dry mixtures. You will need to clean the walls and floor from dust and moisten them with water. Waterproofing is applied in a layer of two millimeters. After seven days it will dry completely - this is the start for continuing construction work.
Next is the floor. Lay it out of salt blocks 15 cm high. They are laid according to the same pattern as paving slabs on the so-called “gartzovka” (moistened salt). The consistency of the salt should be like sticky snow, but no water will come out of it. Fill all the cracks between the blocks with the same solution.
Without waiting for the floor to dry, you can start working on the walls. Lay out the walls in several layers, the first one from the largest fractions. Consider the location of the seat, moisten it with salt. Don't be discouraged if the salt slabs are uneven - this is more than common. They can be given a working appearance using a chisel and a grinder.
From the second row, tie the brick and salt walls with wooden crutches. Step - meter. Bandaging - at different angles in both planes. All seams are treated with wet salt. After crystallization, it will beautifully connect the room into a single monolith.
The ceiling can be hemmed with wooden clapboard. My only advice is to use copper nails instead of metal ones.
Then you need to install ventilation in the prepared shafts, fill the floor with salt 3-5 centimeters thick and place comfortable furniture in the room (primarily we are talking about sun loungers). Remember that during the halo procedure you only need to turn on the ceiling ventilation. Change the air completely at the end of the session.
Pay attention to the work temperature. Try to keep it within 26 -28 degrees Celsius; you can use a heat gun or a high-quality heater.
Risks and guarantees of business in salt rooms
The salt cave project cannot be called tried and tested. For most of the population, visiting artificially created salt caves may be a novelty, therefore, in order to minimize risks, it is planned to undertake marketing preparation (social networks) at the stage of opening the cave. Positioning halotherapy as a useful way of healing and relaxation “for everyone”, reaching the target audience through social platforms, as well as the availability of services can significantly increase the planned occupancy rates, and in the future increase the cost of services by 15-20% without negative consequences for the elasticity of demand . The main risks are reflected in Table. 6
Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences
| № | Risk | Probability of occurrence | Severity of consequences | Prevention measures |
| 1 | Increased construction time and cost | average | average | Conclusion of a contract with a fixed term for the construction of the halo chamber and with a fixed estimate |
| 2 | Unprepared audience | average | average | Active marketing policy, more productive work with social networks and intermediaries |
| 3 | Increased competition | low | average | Providing additional services, optimizing loyalty programs, using all competitive advantages |
| 4 | Worsening economic situation, decreasing solvency of the population | low | average | Cost optimization, review of prospects for changes in pricing policy |
Taking into account the fact that investments are made in a liquid tangible asset, the worst-case scenario of bankruptcy of the enterprise is not possible.
Salt room sales and marketing
According to Rostovstat data for a five-year period (from 2010 to 2014), the most “popular” type of disease in the region is respiratory diseases. As of 2014, 1,512,300 people suffering from such diseases were recorded in the region. On average, this amounts to 357 cases of the disease per 1000 population. In addition, the services of salt rooms can be useful for people suffering from diseases of the nervous system and skin diseases. They affect 97,480 and 137,200 people respectively (that is, 22 and 39 people per thousand of the population). That is, more than 1.7 million residents of the Rostov region can be potential clients of salt caves, making up the bulk of the client flow.
The target audience can be divided into several categories. Firstly, these are children suffering from allergies, bronchopulmonary and ENT diseases, which are widespread today. Secondly, these are elderly people over 55 years old who want to improve their well-being and slow down the aging process of the body. Thirdly, these are middle-aged people (35-55 years old) who visit salt caves to relax with their family or to strengthen their immunity. Also, visitors to salt rooms can be pregnant women, athletes, people looking after their tone and health, smokers who cannot give up their bad habit, etc. This business has a high proportion of returning clients, which, with a positive effect from the sessions, can reach 60%.
Among the competitors in the region under consideration are two large SPA centers, which include in the range of services a visit to the salt room, several salt caves within the city and beyond, as well as halochambers as part of a sanatorium, dispensary and health center. Among the disadvantages of competitors, one can highlight the relative “closedness” of salt rooms to the general public (available only to clients of SPA centers), the simplicity of cave design, and a weak marketing policy.
Sales are made by prior telephone appointment. Visits without an appointment are subject to availability. In marketing promotion, the main emphasis is on social networks and group promotion through outsourcing. Key platforms are Facebook, VKontakte and Odnoklassniki. This is the development of groups and public pages, targeted advertising in communities dedicated to health and a healthy lifestyle. It is planned to allocate an average of 30 thousand rubles per month for advertising purposes. The budget will vary depending on the season, presumably increasing before and at the end of the summer period. Additional clients (up to 15-25%) are attracted by intermediaries - employees of medical institutions who recommend the services of the salt cave and receive a reward in the form of a percentage for each referred client.
Selecting a room
The location should be easily accessible to customers and have good traffic.
To comfortably accommodate 8 people in one session, you will need a room of about 40 square meters. m. The room must have good ventilation. Make a designer renovation with salt walls and floors. Install dim lighting and a sound system. The atmosphere should create a relaxing effect.
Set up a waiting area at the reception area: place a large sofa and a coffee table. Treat waiting visitors to tea or herbal drinks.
It is better to rent or purchase premises in a shopping complex or at a sports and fitness center
Recruitment
To serve clients of the salt cave, two employees are enough to act as administrators. Set a shift work schedule.
The room must always be clean, so you need to hire a cleaner for daily cleaning. Such an employee can work before or after the opening of the cave. Entrust the maintenance of cleanliness throughout the day to the administrators.
For accounting, contact a specialized company. The cost of temporary services will be lower than the salary of an employee in the state.
Profitability
In the first months of work, a workload of 30% is considered normal. With the correct organization of marketing policy, new clients will visit the salon. The peculiarity of this service is the need for a cycle of procedures. The number of sessions depends on the disease and the recommendations of the attending physician. If after 3-4 months of work the workload increases to 45%, this is a good result.
The cost of one session is 200 rubles. The procedure lasts 40 minutes, 20 is a break. A standard halo chamber is designed for 10 people. At 30% occupancy, you will serve three people per hour. One working day, on average, brings a profit of 4,800 rubles. This is a very approximate amount, because the number of clients may be greater. You should also consider the discount for those who purchase a monthly subscription.
An analysis of the results of successful halotherapy salons shows that even with a workload of 30%, payback occurs in 8-10 months.
Purchase of equipment
The main unit that provides the desired microclimate and effect is a halogenerator.
It is this device that saturates the air with salt. How does he work? The pressurized compressor sends air into the chamber, which in turn enters the lower tank, which contains crushed salt in a sealed space. In this container, particles of matter move at high speed in different directions. When they come into contact with each other, they create friction, crushing them even more. At the same time, the particles acquire an electrical charge. Then they enter the air, which as a result is saturated with dry salt particles in the smallest form. The concentration of the salt substance may vary.
Halogenerators are divided into two types: based on medical equipment and household ones. When purchasing your first one, you will need to obtain a medical license. The latter, accordingly, will not require this document.
Project Summary
The goal of the project is the opening of a salt cave operating on the principle of a halochamber in Rostov-on-Don.
The demand for halotherapy services in the selected region is increased.
According to statistics, respiratory diseases are among the most common. The potential audience is expanding thanks to people visiting the salt room as a means of preventing respiratory, skin diseases, and diseases of the nervous system. The main services of the salt cave are:
- Conducting aerosol therapy sessions for adults and elderly people;
- Conducting aerosol therapy sessions for children.
An assessment of the factors and phenomena influencing the development of the project, as well as an analysis of the strengths and weaknesses of the project, showed that its implementation is a profitable investment. The total investment will amount to 1.14 million rubles. According to the established sales plan, the figure of 497 thousand rubles of monthly revenue is achieved within 3 months. work. The payback period is planned to be reached in the 11th month of operation.
| KEY FINANCIAL INDICATORS OF THE PROJECT | |
| Net profit of the project (for three years of work) | 5 528 800 |
| Return on sales, % | 132 |
| Profitability index, PI | 4 |
| Payback period, months | 11 |
| Discounted payback period, months. | 12 |
