Approximate minimum assortment for a beer bar

Project Description

General information:

• City population: 400 thousand people;
• Object location: 2nd floor of the cinema building;
• Room area: 54m2, capacity – 70 people;
• Bar opening hours: 15:00 – 03:00;
• Number of jobs: 5 people;
• Sources of financing: own funds - 600 thousand rubles, borrowed funds (bank loan) - 1.59 million rubles;
• Total cost of the project: 2.2 million rubles.

Indicators of economic efficiency of project implementation:

• Net profit for the year: 996,920 rubles;
• Bar profitability =25.5%;
• Project payback = 26 months or 2.2 years.

Social indicators of the project implementation:

1. Registration of a new organization (IP);
2. Creation of new jobs;
3. Assistance in the development of the city's entertainment infrastructure;
4. Receipt of additional tax payments into the city budget.

Organizational plan

To ensure high-quality operation of the bar, it is planned to hire 16 employees with a total wage fund of 360 thousand rubles per month. Staff members:

Friendly and polite staff is an important component of the image of a beer bar. Based on this, it is worth hiring professionals with experience in the field of trade and catering, who have such qualities as stress resistance, communication skills, and responsibility.

It will be important to be able to control employees at least for the first time in order to avoid theft of products, shortchanging customers or rudeness towards them; video cameras and “secret visitors” will help with this. It is proposed that employees be hired by the owner through special work sites or social networks; about a month is allocated for this.

Which tax system to choose for opening a bar (pub)

The simplified taxation system (STS) was chosen as the taxation system, 15% income minus expenses.

The premises are planned to be rented. The planned opening hours of the establishment are from 15:00 to 02:00.

At the moment, practical activities have begun to implement the project:

1. A suitable location for the bar has been selected in the building of the city cinema. A preliminary lease agreement for 54 m2 was concluded with the owner of the premises on mutually beneficial terms;
2. Registered business activity with the Federal Tax Service, registration date – February 20, 2013;
3. A preliminary design project for the establishment was drawn up, and a search for potential equipment suppliers was carried out.

Necessary documents: what do you need to open a bar?

The legal side of the issue is quite extensive. To avoid problems with the SES, tax and fire services, it is necessary to complete a number of mandatory papers. Here are the documents needed to open a bar:

• Certificate of registration to engage in activities as an LLC or;
• License to sell alcohol;
• Permission from the SES and fire service;
• Certificate of tax registration;
• Agreement to lease or purchase property.

This is a list of basic documentation. Depending on the choice of establishment concept, additional paperwork may be required.

Description of products and services

Our bar will strictly comply with the basic concept of this kind of establishment. People in such a place can chat with each other in a pleasant atmosphere over a glass of live beer and cheer for their favorite football team together.

The work area will not provide for cooking or washing greasy dishes. The range of bar products, unlike the restaurant format, will be strictly limited. It will include:

• alcoholic drinks (bottled and draft beer);
• beer snack (chips, dried fish, nuts...);
• chocolate, confectionery, popcorn;
• tea, coffee, cold drinks, milkshakes;
• hookah;
• karaoke.

The markup on goods will be on average 200%, which is typical for establishments of this type.

The sale of strong alcoholic products, including cocktails, is not provided, since this requires the purchase of a license and registration of an LLC. And the popularity of strong drinks in these types of establishments is not too great, unlike nightclubs. Therefore, we will limit ourselves to selling only beer, while the assortment will include live beer supplied from a local brewery.

Great emphasis will be placed on the convenience and comfort of visitors. The bar will have a comfortable bar counter with high chairs, and the seating areas for visitors will be equipped with soft leather sofas.

We will also have a professional hookah man working for you. It is assumed that the main hookah customers will come on weekends and only after 21:00. Therefore, the hookah man will come only at this time and work until the establishment closes. It makes no sense to employ this person full-time; for this, a civil contract will be concluded with him for the provision of services to the bar.

Our establishment will be more like a sports video bar. It is planned to install a large screen with a projector in the room, which will work during broadcasts of sporting events. Additionally, for the convenience of watching sporting events, it is planned to install two plasma TVs in the room.

Among other things, it is planned to organize a popular collective game today - “mafia”.

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Where to begin? Format selection

1. Beer restaurant

The most expensive format. What distinguishes a pub from a classic restaurant is its large bar menu, where home-produced beer has a share of at least 30%. In addition to the local beer, there are also various types of bottled beer from Europe or America. The menu includes a full range of dishes from starters to beer snacks. The focus is on meat and seafood.

1. Pub with national flavor

An English pub, Belgian, Austrian, German bar - the flavor of any country where beer is held in high esteem can be used for the style and menu of your establishment. However, the important thing here is to be, and not to seem. It’s not enough to call a pub English, hang portraits of Holmes on the walls, and red-checkered curtains on the windows. Authenticity cannot be achieved without immersion in culture. You need to know what varieties are preferred in England (Belgium, Germany), what dishes are served with beer, what is interesting in the design, what attracts visitors: broadcasting games, watching films, a local rock band. For the image of a pub, it is also recommended to equip it with a brewery.

1. Beer pub

The most budget format without any complaints. This does not mean that a modern pub will look like a pub from the 90s. With a smart owner, it will turn out to be cozy and even original. It’s just that the format itself doesn’t set limits. In a beer bar, it is appropriate to broadcast sports and organize concerts, hold beer festivals and combine pizza, sushi and snacks in the menu. There is more room for maneuver here. The beer bar purchases draft beer from a supplier.

Other beer formats include: discounters, traditional Soviet-style pubs, steakhouses with a beer list, etc.

To roughly calculate the investment, experts took the format of a bar with an area of ​​160 m² for 30 seats.

Marketing plan

The population of our city is about 400 thousand people. About 50 thousand people live in the area where the bar will be located.

The potential circle of clients is young people aged 18 to 35 years (30% of the total population). Of these, 85% belong to the stronger sex.

Let's determine the approximate flow of visitors to the establishment.

The bar will be located in a fairly busy area of ​​the area in the building of a popular cinema. In this regard, our establishment practically does not need advertising, since for the first time on opening days, all cinema visitors will learn about it.

It is expected that the maximum attendance will be on weekends and on days of major sporting events. On average, there are about 12 such days a month.

The number of visitors for these days will be: 12 days. * 90 people = 1080 people.

On other days, attendance will not be high, on average 30 people per day. Mostly these will be small companies and people waiting for their screening at the cinema. Total for other days: 18 days. * 30 people = 540 people.

In total, the estimated monthly attendance of the bar is 1,620 people.

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Bar business plan

The restaurant business is accessible to few beginning businessmen, since it requires a very substantial initial capital. But if you have a great desire to open your own establishment in this sector of the market, and you have at least 100-150 thousand dollars, then you can take a risk, but it’s best to start with the bar business. The possible risks when opening a bar are much lower than when opening a restaurant.

Meanwhile, the popularity of bars and their place in the restaurant business make them particularly attractive to entrepreneurs. But, having decided to invest money in this business, many realize that choosing an establishment format is one of the most difficult tasks. And in fact, today you won’t surprise anyone with an ordinary bar where you will be offered several dozen types of alcoholic cocktails.

In pursuit of a healthy lifestyle, the population has developed new addictions. Thanks to this, opening an oxygen bar or a bar that serves freshly squeezed juices can be quite cost-effective. When planning to open a hookah bar or karaoke bar, entrepreneurs are trying to interest a completely different category of the population. Which of these types of bars will be beneficial for you can be decided after studying the level of competition and analyzing supply and demand in a particular area.

Focus on a healthy lifestyle

When planning to organize his own bar, a businessman first of all thinks about its location. The choice of premises directly depends on the format. If you decide to opt for a small standard establishment, then the first floor of a non-residential building is ideal for this. For a bar with a large number of rooms, it would be more advisable to rent a separate building.

If you decide to start with a business such as an oxygen bar, then it should be set up in a passable place. It is very profitable to open an oxygen bar in a shopping center, office building, swimming pool or fitness center. The list of bar equipment for a health club, in the form of which an oxygen bar appears to clients, is quite small. The area of ​​such a bar may be limited to 5-7 square meters. meters, which allows you to significantly save on rent.

When opening your oxygen bar, take care of what you need for your oxygen business in advance. This business is beneficial because the entrepreneur does not need any certificates to start. Initial costs are 15-20 thousand dollars. The success of the venture largely depends on whether you can find an experienced oxyjay - a person who prepares oxygen cocktails based on natural juices.

There are many different options for creating your own bar, for example, you may be interested in the idea of ​​a bar on wheels; the profitability of this type of business with successful promotion is also very high. If you are in doubt about your choice, carefully analyze all your options again with the help of a beer bar business plan. This document will help you calculate the costs of opening a bar in a shopping center and a separate building; it will become a real step-by-step instruction that will help you anticipate all possible risks.

How much money can you make from this business?

Let's determine the potential revenue of our establishment. Let’s take the average bill of a visitor to such an establishment – ​​300 rubles. Total potential revenue of our establishment per month: 300 rubles * 1620 people = 486,000 rubles.

However, we will not reach this revenue level right away. To do this, according to our calculations, it will take about 3 months of work:

The largest share in the revenue structure comes from low-alcohol drinks.

The planned annual revenue will be: 5,124,000 rubles.

Main methods of promotion (advertising):

• Distribution of leaflets, flyers;
• Creating a group in contact;
• Advertising in print media, magazines;
• Carrying out promotions, using coupons (discounts).

We do not plan to use advertising on TV, as we consider it not economically justified. We consider positive reviews from our visitors to be the best way of promotion. After all, one satisfied customer can bring 4 more of his friends to the bar.

Seasonality, as such, is practically absent in an establishment of this format.

Speaking about possible competitors, it is worth highlighting other catering establishments in our area:

• one sushi bar;
• two pizzerias;
• two nightclubs.

But such establishments should not be considered direct competition. Mostly couples go to the sushi bar, families go to the pizzeria, and nightclubs are visited by people who want to have an active time and spend a lot of money.

There are no other sports bars like ours open in the area.

In the building where the bar will be located, all communications have been installed and all conditions have been created for the legal functioning of the establishment (Conclusion of the SES).

The area of ​​the visitor service hall is 45 m2. The rest of the rented area is allocated for staff rooms and storage.

The design of the establishment will be made in red and black format. The main equipment will include:

1. Bar counter;
2. Chairs with high legs – 10 pcs;
3. Wooden tables – 12 pcs.;
4. Soft sofas – 10 pcs.;
5. Soft chairs – 20 pcs.;
6. Bar and refrigeration display;
7. Projector and canvas;
8. Plasma screens.

Other equipment includes: dishes, juicer, coffee machine, ice maker, blender, hookah, etc.

The services of an accountant and a cleaner are planned to be provided under fee-based service agreements (outsourcing). The manager of the bar will be the individual entrepreneur himself.

The following requirements will be imposed on personnel:

1. Mandatory dress code for the team (branded bar clothing);
2. Polite attitude towards bar clients;
3. Strict adherence to bar operating hours.

To eliminate the possibility and temptation of theft of proceeds by establishment staff, it is planned:

1. Install video surveillance in the bar;
2. Develop a system of motivation for the establishment’s staff. For example, give a bonus to a bar employee for high revenue figures.

Main agreements with suppliers of products and services:

1. As a security system, an agreement will be concluded with a security company and a “panic button” will be installed;
2. Food and alcohol will be supplied under contracts from local wholesale organizations. There are about 30 similar companies operating in the city. Live beer will be supplied from a local brewery.

Marketing plan

The main audience of our clients are accomplished people aged 25 to 40 years. These are people with average and upper-average incomes. It is planned to develop an audience of regular visitors in the following ways:

• Carrying out promotions in the first days after the opening of the bar. For example, make prices 50% lower, give a second glass of beer for free, etc.
• Distribute leaflets and post announcements about the opening of an establishment within a 500m radius.
• Place a bright sign above the entrance to the establishment, attracting the attention of passers-by.
• Order outdoor advertising from an advertising agency.
• Print magnets with the image of our bar and place them on the bar tables. Each visitor will take the magnet with him and, most likely, hang it on the refrigerator.

How much money do you need to start a business?

To open an organization, an investment of 2.2 million rubles will be required. Of these, own funds amount to 600 thousand rubles and borrowed funds (bank loan) 1.59 million rubles.

The main fixed expenses of an individual entrepreneur per month will be the payment of wages to employees (35%). In addition to paying wages, the entrepreneur’s big expenses will be the payment of insurance contributions to the Pension Fund and the Social Insurance Fund: 262 thousand rubles per year for employees and 36 thousand rubles. per year for individual entrepreneurs.

The bar's fixed monthly expenses are presented in the following table:

Structure of fixed expenses:

The break-even point of sales with an average trade margin of 200% will be 269.9 thousand rubles per month:

A list of all costs, including calculation of gross and net profit, is presented in the table - forecast of bar income and expenses:

Net profit based on annual sales results will be 996,920 rubles. The profitability of the bar according to the business plan is 25.5%. With such indicators, the project pays for itself in 26 months.

We recommend downloading a bar business plan from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Typical mistakes when opening a bar and how to avoid them

Common mistakes when opening your own bar include:

• Hardware problems . It is necessary to select equipment in accordance with the needs of the establishment. Many beginning restaurateurs purchase equipment that either cannot cope with the load or does not meet the needs of production. To avoid this, consult with an experienced technologist and take into account the area and capacity of the establishment.
• Problems of staff turnover . To eliminate the problem of staff turnover, first establish decent wages and ensure optimal working conditions. In the future, you need to properly build a motivation system.
• Theft problems . A very common problem in catering. To avoid this, automate your production. Install a Poster accounting system, with which you can manage all the processes of the bar without being in it. This way you can track income and expenses, deliveries and stock balance. It is also necessary to install surveillance cameras so that if a precedent arises, we will be able to understand it.

Step-by-step plan for opening a bar, where to start

In order for your printing house to make a profit, you need to draw up a clear and verified business plan. It should include the following items:

• Priority assessment and competitor analysis.
• Determination of the main list of services.
• Renting premises.
• Purchase of necessary equipment.
• Personnel selection.
• Registering a business and obtaining all permitting documents.
• Setting up work with the sales market (advertising agencies, etc.).

Organizational and legal issues of opening a bar

The next expense item that needs to be considered in more detail is registering a business with government agencies. In most cases, the ownership form for opening a bar is an LLC. First of all, because it involves working with alcohol - its sale and, in some cases, production.

LLC Features:

• more expensive state duty - 4 thousand rubles;
• in addition to filling out the registration form, you will need to draw up a charter, open a current account and purchase a seal;
• Several founders are possible, which reduces the investment burden;
• it is necessary to purchase a cash register and maintain cash discipline;
• all bar equipment can be contributed to the authorized capital;
• it is necessary to appoint a general director;
• it is possible to re-register or sell the LLC.

One of the main advantages of an LLC over an individual entrepreneur is that with the first form of ownership, the founder risks only the authorized capital and his own business. When opening an individual entrepreneur, a businessman risks all his property. The optimal option for the taxation system, as for individual entrepreneurs, will be the simplified tax system.

How to obtain a license to sell alcoholic beverages in your own beer bar? You will need to contact the Federal Service for Regulation of the Alcohol Market in Russia. Each city has its own territorial body of the represented organization. In order to obtain a license you will need the following documents:

• statement;
• detailed description of the object;
• a copy of the tax registration certificate - the area must be at least 50 square meters;
• a copy of the certificate of registration of a legal entity;
• copies of constituent documentation;
• a document confirming the presence of authorized capital (at least 10 thousand rubles, at least 1 million rubles for Moscow and the region);
• a document confirming the lease or ownership of the bar premises.

Please take into account the fact that you will need to pay a state fee - 65 thousand rubles.

Unfortunately, obtaining a license is not so easy. You may be refused if you made mistakes when filling out documents, if you have debts to the Federal Tax Service or the pension fund, and also if the property does not meet the requirements.

Which equipment to choose

The main cost item in creating a printing house is the purchase of technologically advanced and high-quality equipment. This includes:

• Risographs.
• Copiers for Whatman paper in A3 format.
• Color laser printers for printing.
• Scanners.
• One or more computers.
• Monitors.
• Multifunctional heat press
• Cutter
• Manual corner cutter
• Laminator
• Cutting plotter

In addition to the main equipment, you will also need consumables: films, replacement photo drums for a copier and laser printer, ink cartridges, toners, etc. Don’t forget about paper, the cost of which can exceed 200 thousand rubles per year. Due to the fact that the total cost of equipment can be over 500 thousand rubles, novice entrepreneurs often lease it.

Professional business plans on the topic:

• Bar business plan (19 sheets) - DOWNLOAD ⬇
• Pub business plan (19 sheets) - DOWNLOAD ⬇
• Business plan for a cocktail bar (16 sheets) - DOWNLOAD ⬇

Business technology

In order for a business to reach a high level, it is necessary to replenish the client base, place advertising banners, and advertise on the Internet. To do this, you can contact a company specializing in promotion, or open a PR agency yourself. It is important to focus on customer needs and offer services that are in high demand among consumers. For example, it is advantageous to locate a printing house near a university. You can also provide some additional services, such as developing logos for companies and websites, creating greeting cards, flyers and invitations.

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Turnkey bar

A turnkey bar project is a comprehensive work from the choice of materials to furniture. Of course, in low-budget small establishments it is possible to create stylized interiors like a Soviet pub or a saloon of the first settlers of America, but such bars are quickly losing their popularity.

Serious bars require a professional approach; all components are important here; design is only the initial stage. A high-quality result can only be obtained under the supervision of specialists at every stage of the project’s implementation. The Inspiregroup company offers bar creation services from concept development to reception of visitors.

We create bright, memorable projects and implement them, excluding possible force majeure situations, bearing responsibility for the final result. You can see examples of our completed projects in the “Photo Gallery” section.

Cost of developing a bar project

The exact cost of the project depends on the scope of work, the selected materials and the features of the future brand. Approximate prices are calculated in the following range:

We recommend that you study 2 honest and useful articles - which we wrote from the heart, at your request. Believe me, they will help expand your understanding of the issue:

How much does it cost to open a restaurant (cafe) on a turnkey basis Example of a working finished design project

Photos of designed bars from Inspiregroup

We bring to your attention the premises of karaoke, wine, sports and classic bars, where the design project of our company was developed and implemented. More detailed information about the projects can be obtained from our managers or viewed in the company’s official Portfolio:

Bar (re-design)

Address: Moscow, Olympic Village, 3 Total area: 330 sq. m Seats: 150

Bar Finger Address: Yuzhno-Sakhalinsk, st. Zheleznodorozhnaya, 166B Total area: 70 sq. m Seats: 47 Opening: winter 2013

How did it happen

Design sketches

Chain bar 37 Holostyakov Mixed cuisine Address: Moscow, st. Butyrskaya, 89 Total area: 380 sq. m Seats: 220 Opening: 2012

Red Bottle Wine Bar Address: Moscow, Bolshevik Business Center Total area: 120 sq. m Seats: 60

Karaoke bar Baton (redesign)

Address: Podolsk, Revolutionary Avenue Total area: 600 sq.m. Seats: 250

Cafe Bar Karaoke Shelby Address: Moscow, Shelepikhinskaya embankment, 20 Total area: 415 sq. m Seats: 150

How did it happen

As it was