How to open a franchise pizzeria and succeed

In recent years, pizzeria franchises have become the main development scenario for the business industry. In 2013, a young company offered a franchising model, and a couple of years later, the domestic Pomodoro ROYAL. Previously, large chains were represented by Papa John's and Domino's Pizza from America, and their franchisees in Russia began to appear recently. The offer to share popularity and profitability with a well-known brand is especially attractive to budding entrepreneurs. In addition, high profitability (up to 50%) promises a good start and quick payback.

Franchise offer

Pizzeria is one of the formats of the restaurant business. Many people love pizza, it is prepared quickly and easily, and there are no difficulties when organizing home delivery.

To organize a pizzeria business, you do not need large investments. All this makes a pizzeria one of the win-win and attractive projects for an entrepreneur.

To organize a pizzeria yourself, you need to find and equip a premises in accordance with sanitary standards, hire and train staff. After this, determine how and to whom you will sell pizza, and also think about promoting your pizzeria, since there are plenty of competitors in the pizza industry.

An easy solution to the above problems can be the acquisition of a franchise offer. After signing the agreement, the entrepreneur has the opportunity to work under a well-known name, use a business model proven by the experience of other franchisees, and also take advantage of the additional benefits of the franchisor and its support.

By purchasing a franchise package, a businessman receives much more than just recipes. The franchisor assists in the administration of the business, helps organize sales, premises design and advertising promotion. The brand chef and technologists who come up with new recipes and test the dish in the consumer environment will participate in the development of the menu.

Advantages and disadvantages of business

Let's list all the pros and cons of pizza in a cup as a business idea.

Pros:

minimum investment;
quick payback;
a new format for our country, low competition;
high profitability;
does not require a large staff;
ease of preparation;
popularity of the product for many categories of people;
mobility – it is possible to change location if necessary;
lack of requirements for knowledge and skills;
convenient form and packaging;
inexpensive products.

Minuses:

the need to obtain a large number of permits and documents;
large fines for non-compliance with sanitary standards;
seasonality.

Dodo Pizza

The international chain “Dodo Pizza” has Syktyvkar roots. The first pizzeria opened in 2011, and the first franchisees appeared in 2013.

The company focuses on pizza delivery. The franchisor has developed a mobile application, thanks to which information about orders is sent directly to entrepreneurs.

The pizzeria has prepared an exclusive offer for customers - they get high-quality pizza in 1 hour. For establishments equipped with a hall, an interesting service format has been invented - “delivery to the cash register”. There are no waiters here, and customers receive pizza in boxes. This significantly optimizes work and reduces the cost of business.

The Dodo Pizza pizzeria franchise is based on the following conditions:

Contribution – 350,000 rubles + VAT;
Royalty – 3.5% in the first year, 5% in the subsequent period + VAT;
Minimum investment – 6 million rubles;
Project profitability – 15-25;
Payback – 3 years.

The pizzeria produces “take away” pizza with minimal investment. To open an establishment with a hall you will need:

“Family pizzeria” - from 8 million rubles;
“City Pizzeria” - from 9 million rubles.

An entrepreneur who becomes part of the Dodo Pizza team will receive:

electronic instruction on pizzeria management, which contains a unique database to improve and improve the standards of pizza preparation and customer service;
online orders are sent from a central center to the desired pizzeria, which ensures an automated flow of customers;
automation in everything - from kitchen recipes to employee scheduling;
provision of profitable suppliers;
the company provides assistance in organizing infrastructure, trains franchisees and their employees, prepares documents and monitors the launch of the project.

Production technology

The standard technology for preparing pizza in a cone consists of the following steps:

purchasing all the necessary products for the filling and ready-made frozen dough;
dosage of dough into portions (done manually);
making a cup using a press;
partially baking it;
cutting the cone-cup into two halves;
greasing the parts with sauce;
placing the filling in the cone;
final baking of the finished product in a convection oven;
placing the finished Kono-pizza in a thermal display case;
packaging the product in a paper bag;
implementation.

Pomodoro ROYAL

The franchise network of the Moscow company Pomodoro ROYAL dates back to 2020.

In pizzerias, take-away pizzas of Italian and Japanese cuisine are in great demand, and the wait for an order does not exceed 7 minutes. In total, the pizzeria menu includes more than 20 types of pizzas with a margin of 150%.

When purchasing a pizzeria franchise, Pomodoro ROYAL offers:

assistance in choosing premises for a pizzeria and its design project;
low prices for equipment and corporate design of the premises and facade;
database of recipes and training of staff in cooking;
preparation of documents for the possibility of using the “Pomodoro ROYAL” package;
information support and analytical system for monitoring performance;
marketing developments;
provision of a personal curator to monitor each stage of the business;
on-site training and consultation.

To become a franchisee, you must provide:

A lump sum fee, which includes permission to use a product brand, regular customers, discounts on goods - from 390,000 rubles.
Royalty with support at all stages of doing business – 5%.
Initial investment – from 1,410,000 rubles.

In return, the franchisor guarantees a project payback of up to 12 months with a profitability of 35%. Pizzerias under the Pomodoro ROYAL brand have 2 mini-formats, and they can be opened on an area from 12 to 100 m² with inexpensive rent. The premises may be part of a large supermarket Perekrestok, Pyaterochka, Magnit and others.

A fly in the ointment

Despite all the positive aspects, the production and sale of this original dish has one drawback. This is seasonal. The peak number of sales occurs in the warm season, and with the arrival of cold weather, the demand for this type of pizza may decline.

Therefore, it would not be superfluous to envisage the development of the business towards the production of traditional versions of this dish. But this will be associated with additional costs for purchasing or renting premises for organizing a cafe.

It should also be understood that making pizza is a food industry. It is subject to strict sanitary requirements, compliance with which is mandatory. Everyone who has contact with products must have a health certificate. Failure to do so is punishable by a serious fine.

Papa John's

One of the world leaders in the production and delivery of pizza, the international chain Papa John's has been successfully opening restaurants around the world for 15 years: the structure includes 5,000 restaurants in 43 countries.

The American company focuses on the quality of pizza, so until recently Papa John's opened only its own restaurants. The pizzeria franchise became available in 2010, when the first franchisee opened in Russia.

Purchasing a franchise includes:

Lump sum payment – $25,000;
Royalty – 4% for the first 12 months of work, 7% for ongoing cooperation.

At the same time, the entrepreneur has the opportunity to choose the format of the future pizzeria:

Large restaurant: more than 100 seats with the possibility of placing a children's play corner or a bar with alcoholic drinks, premises from 170 m², income - 5,000,000 rubles. per month.
Average restaurant: 20-100 seats in the hall, area 130-170 m², monthly turnover - 4,000,000 rubles.
Small restaurant: intended only for pizza pickup, premises - 80-130 m², profit - 3,000,000 rubles per month.

The premises for the pizzeria should be: