How to buy a franchise and open a restaurant - instructions for franchisees using the example of an offer from Sushi Master + tips for choosing a franchise


Pros and cons of opening a cafe as a franchise

Franchise cafes and restaurants have the following positive aspects:

  • easy entry into the working rhythm compared to starting your own business;
  • accelerated return of funds spent - up to 2 years;
  • savings on name promotion;
  • support from the parent company on all emerging issues.


Fast food cafes
Cafe and bar franchises also have obvious disadvantages:

  • mandatory compliance with the rules of the parent company;
  • regular checks from a senior partner;
  • work according to the standard, impossibility of making changes - without management approval;
  • dependence on the success of the parent company - if it is destroyed, the work of the entire chain stops.

A restaurant or cafe franchise is a convenient way to get started with a certain number of pitfalls. For beginners in the service sector, this is the best option to help you learn the basics and subtleties.

What to consider when opening a franchise restaurant

Franchising, like any business, requires additional investments in addition to the purchase of the franchise itself. When calculating your initial investment, consider costs such as:

  • rental of premises;
  • purchase of equipment and inventory;
  • legal registration of business;
  • salary fund for several months;
  • purchase of goods, products and raw materials;
  • automation system for a restaurant or cafe.

Cafe franchise or own brand

Beginning businessmen have a negative attitude towards popular names, naively believing that their personal brainchild will instantly become profitable. Faced with reality and large losses, they begin to understand that it is easier to take the initial steps under someone else’s leadership, preserving both the invested capital and their own nerves.


Korean food franchise

First you need to decide on the direction of what the establishment will be:

  • with Thai, Georgian, Chinese or Asian cuisine;
  • fish, meat, beer or vegetarian;
  • Do you need a staff of confectioners, bakers, specialists in vegan dishes, healthy eating, etc.

You can open your own brand after developing a regular clientele and fully studying the tactics and strategies of experienced players in the restaurant or bakery industry.

How to open a roadside cafe? Starting a business...

Opening a roadside cafe begins with finding a suitable site. It is important that several factors coincide:

  • traffic flow: the larger it is, the better. Ideally, there should be a lot of both cars and trucks among the passing traffic. Truckers and tourists are the main clients of such cafes (in this sense, tourist regions are luckier). The best option is a site inside a populated area located on a federal highway. In addition to passing traffic, local residents can also be clients of such a cafe;
  • distance from the nearest major city. On the one hand, there should be a decent distance from the city - at least 30 km, since there are already many similar establishments in the suburbs. On the other hand, being too far from the city is also bad: the purchase of products and ingredients for cafes takes place in large cities, at wholesale stores. And the employees of the establishment also, in most cases, live in the city, and the closer the cafe is to the city, the easier it is for them to get to their place of work;
  • competition. Although there are not many roadside cafes in our country, in particularly attractive places the competition can be quite serious. According to the recommendations of the Roadside Business Association of the Russian Federation, the distance between roadside business establishments should be within 30 km: then they will not take away customers from each other.

Varieties of cafe formats

There are several groups that differ in the organization of service:

  • Street cafe - can be stationary (pavilion with tables) or mobile type (kitchen on wheels). The establishment does not require large capital; it opens and pays for itself in a short period of time. The average bill is up to 250 rubles.
  • A quick service cafe or fast food - 15 minutes are given to work with one client, involves several tables and no seats. The menu is a single product (cheeseburgers, pizza). If the kiosk is placed correctly, the average bill reaches 300 rubles.
  • Cafe area or food court - several kiosks, tables and seats are located in a common area (in a shopping center or cinema). The company's costs are low, the only negative is high competition.
  • Free flow or free flow is a self-service or bistro establishment with an open kitchen. Visitors choose their own dishes, pay and go to their tables. The option attracts a large number of people due to low prices and convenience. A prominent representative is the democratic franchise of the Mumu variant with classic Russian cuisine.
  • Quick Restoran Service is a type of cafe with seating and a menu of semi-finished products.
  • Casual Cafe - Includes casual seating, children's play area and event space. It is equipped with a classic kitchen where food is prepared: both hot dishes and sweets and baked goods. Such an enterprise requires large financial resources and takes longer to pay for itself, but the profit is also greater than that of the simplest cafe formats.

How promising is it to open a restaurant in Russia and what format is better to choose?

“You always want to eat,” says popular wisdom. However, today, when the crisis is strong, it is better for the “breadwinner” businessman not to rely on the premium segment of catering, but to go to the masses, offering food at affordable prices. In this segment, fast food is more popular, not necessarily hamburgers, but any fast food, because revenue with a small average check will depend on turnover.

It is optimal to consider a niche in your city or region for delivering ready-made food to your home or office with online order acceptance .

Get closer to the consumer and offer him to quickly satisfy his hunger - this format of establishments in Russia is now the most in demand, and not at all pretentious elite restaurants with VIP rooms.

How to choose a cafe franchise

When choosing a suitable project, you need to pay attention to the following characteristics:

  • for the duration of the company's operation;
  • reputation in business circles - based on reviews from partners and visitors;
  • number of retail outlets in the regions;
  • agreement and conditions under which the right to use the brand is granted.


Anderson Family Cafe

To avoid mistakes, it is better to choose a well-known company with thriving catering outlets.

How to buy a franchise and open a sushi restaurant - instructions for franchisees

Choosing a partner is only half done. The most important thing ahead is to open your own cafe or restaurant.

I asked Arkady to describe all the steps step by step and give his recommendations. His experience is valuable; it will help you avoid mistakes typical for beginners.

Step 1. Pay the lump sum fee

A lump sum fee is a one-time payment for the franchise. In Sushi Master it is 400,000 rubles.

This price includes:

  • the right to work under a brand;
  • design project of the premises;
  • ready-made marketing strategy;
  • production standards and technologies;
  • education;
  • arrival of the start-up team.

All transferred rights to use the brand, technology and other things are governed by a commercial concession agreement, which is registered with Rospatent.

Step 2. We undergo training (in Krasnodar)

After paying the fee you become part of the team. Management is interested in your success, so training is provided for all new franchisees.

One of the company’s owners, Alex Yanovsky, an entrepreneur and effective business coach with 20 years of teaching experience, also takes part in supporting and training new partners.

Step 3. Launching a business under the leadership of a startup team

The last and most exciting stage is putting knowledge into practice.

Together with the start-up team, you will select the best location and premises, as well as prepare the restaurant for opening. But even after this, the Sushi Master will assist in running the business.

They will help you:

  • analyze the first results of the work;
  • adjust marketing and management strategy;
  • bring the restaurant to a stable profit.

The ultimate goal is to prepare you to open your next restaurant. And if the implementation of the first project takes 3-6 months, then the period is reduced to 2-4.

Open a cafe as a franchise: how much does it cost and what documents are needed

Based on the volume of invested funds, they can be divided into three volume subgroups:

  • Mini-cafe is an economical format. To open an establishment, you will need a premises of 100 m2 (with a hall for visitors and a separate room for a kitchen) and approximately 1.1 million rubles (excluding the initial contribution of the parent company).
  • Standard - designed for a larger room and an increase in the number of visitors. For a normal start you will need at least 1.5 million rubles;
  • Turnkey - involves a final solution, costing 2 million rubles or more.


Baskin Robbins Cafe
Before renting premises and signing a franchise agreement, you must prepare the following documentation:

  • permission from Rospotrebnadzor - the document confirms the compliance of the premises with sanitary and epidemiological standards;
  • certification of products that will be prepared by a cafe or bakery;
  • contract for disinfection and deratization;
  • agreement on waste removal;
  • logs of sanitary measures: for accounting of disinfectants and waste removal;
  • an agreement with a dry cleaner for washing staff clothes;
  • contract for cleaning ventilation, destruction of food waste;
  • premises rental agreement;
  • conclusion of the fire inspection.

If distant plans involve the sale of alcoholic beverages, then a license for the sale of alcoholic beverages is added to the list.

How to get a plot of land to build a cafe?

To set up a roadside cafe, you need to coordinate this not only with the local administration and the property committee, but also with the federal road agency (Rosavtodor). In addition, in the future, you will have meetings with other regulatory authorities, including Rospotrebnadzor and Pozhnadzor.

In order to rent a plot, you should contact the local administration - the municipal property management committee. You must provide a rough layout of the site and write an application. Next, you will go through a competition procedure for the right to rent this land plot (if a cafe can be located in this place).

Now support for small businesses comes from the federal authorities and start-up businessmen are treated more and more kindly. There, in the administration, you can find out in more detail about all the approvals and permits required to open a roadside cafe (please also contact the architecture department).

Review of popular cafe franchises

There are a large number of projects on the market, almost all of them require a lump sum contribution and royalties.

Franchise of the Cook&Ban network

Most of the chain's restaurants are located in the Far Eastern region. The company has been operating since 2020, operating as a mixture of a cafe, with quite affordable prices, and fast food. Advantages of the company:

  • own production of frozen prepared dishes (from the factory);
  • regularly updated menu;
  • two-month absence of royalties;
  • format in the form of a kiosk or a separate establishment.

Opening will cost 3.6 million rubles*, where the initial contribution is 600 thousand rubles, monthly deductions are 3%.

The company is focused on Korean cuisine and arouses interest among potential audiences.

Franchise "Food Market"

Known for its low prices for good quality food. The visitor pays entry and selects a product at cost. The average bill is about 1 thousand rubles. The advantages of the project include:

  • unique style and concept of the establishment;
  • bonuses from companies selling alcohol - up to 1.15 million annually;
  • profit after 16 months;
  • assistance in opening and attracting buyers.

How much does such an establishment cost? Possible for 4,122,500 rubles, where the lump sum fee is 900 thousand rubles. Monthly deductions are 1%.

The restaurant is considered a national restaurant due to its affordability.

Franchise of the Anderson network

The family cafe confectionery franchise involves visiting the establishment by adults and children. The advantages of working with a brand are presented as follows:

  • the right to work under a name for 5 years;
  • employee training in Moscow;
  • assistance in recruiting staff;
  • preparation of a starting package of documents.

You can create an establishment under a well-known name for 12 million rubles, there is no lump sum fee. Monthly payments to the parent company are 5%.

In any crisis, parents organize holidays for their children. An establishment in the style of a children's cafe under the Anderson franchise will stay afloat in any economic downturn.

Black Star Burger franchise

A widely advertised company with a small number of outlets, supported by rapper Timati.


Cafe chain Black Star Burger

The advantages include:

  • unlimited franchise;
  • payback in one calendar year;
  • brand recognition;
  • providing information about suppliers of raw materials;
  • the musician's arrival at the opening;
  • permission to develop a network in your area.

Costs for creating a point: 35 million rubles, of which the initial contribution is 20 million rubles. Royalty - 12% per month.

The disadvantages of the point include the impossibility of opening it in small cities (with a population of less than 300 thousand inhabitants) and huge costs. Beginning entrepreneurs cannot afford them.

Franchise of the Yakitoria network

It is represented by Japanese cuisine with the obligatory design of the restaurant in the same style. The benefits include:

  • brand recognition;
  • marketing support;
  • preparing dishes according to original recipes from the catalog;
  • training.

The initial contribution is 12,455,000 rubles, total expenses are 49,819,900 rubles. Monthly royalty - 6%.

The disadvantages of working together include high material costs and inaccessibility for average entrepreneurs.

The list of expensive establishments can include the burger franchise "Farsh" - with an initial payment of 6 million rubles, a monthly fee of 6% (more than 300 thousand rubles) and a service transfer to the parent company of 1% of the total turnover.

Other franchises

In addition to the above rating list of establishments, many businessmen are interested in:

  • Baskin Robbins or Just Apple ice cream franchise (with fried ice cream);
  • Prime cafe with dishes made from natural products;
  • Hong Kong waffles franchise “Wow! Dessert", Wafbusters, "WaffleYogurt", Give me waffle and Bubble Time - the competitor is "BonFly" with Belgian waffles and coffee;
  • “Three Rules” franchise is a network of urban cafes.

Regardless of the concept of the company, whether it is a franchise of a confectionery store, Metropol, a coffee shop with frozen yoghurt sweets or cakes, or a franchise of a lounge bar, it is necessary to pay attention to the guarantees provided by the parent company. Otherwise, you can lose not only time on an unsuccessful establishment, but also your entire initial capital.


Point “Wow! Dessert"

Brief description of cafe and restaurant franchises

Catering enterprises can be very different and each potential restaurateur can choose the concept and format of the establishment to his liking, taking into account the needs of the market. What cafe and restaurant franchises are offered in Russia?

Woki

The Woki brand was created in 2013 by Snezhana Ivanova and Andrey Zhdanov. Noodle chain

began with its own outlets in the capital, today the brand’s founders plan to increase the number of franchise establishments from 14 to 50 in Russia and the CIS by the end of the year. The offer from this brand received the title “Franchise of the Year 2015” according to the RussianSandwichAwards at the international franchise exhibition in Moscow.

The main dish, which has become the calling card of the Woki brand, is a box of noodles/rice with various additives from meat, seafood, and vegetables, which are fried in a wok. The menu also includes other dishes of Pan-Asian cuisine: Vietnamese pancakes (nems), Thai soups, appetizers and salads, desserts. The average bill is 450 rubles.

Franchise terms:

  • Lump sum contribution – 320,000 rubles, royalty – 3% of income, service fee – 0.
  • Necessary investments - from 150,000 rubles for equipment and products, excluding rental, repairs, as well as staff salaries, payback - from 2-9 months, depending on the format.
  • Requirements for launching a point: city population of 150 thousand inhabitants, premises 35–80 sq. m. m., team – from 4 people.

Formats:

Wok

  1. food court (from 35 sq. m., investments - from 650 thousand rubles);
  2. noodle shop with delivery (from 40 sq. m., from 1.13 million rubles);
  3. take-out window in an equipped pavilion or room (from 1–2 sq. m., the entire equipment of the point and a lump-sum contribution will be required - 150 thousand rubles);
  4. o delivery service in the kitchen without a sales area (from 25-30 sq. m., capital - from 200 thousand rubles).

The franchisee receives a detailed marketing plan for the development of Woki noodle shop in his city, team training, design projects for all advertising materials, consulting support, brand promotion, assistance in selecting suppliers, technology and recipes.

East market

The Vostochny Bazaar brand has existed since 2002. The concept of a Middle Eastern restaurant was created in Russia by the Elashvili brothers - Merab and Georgiy, as well as their brother-in-law - Roman

East market

Shamilashvili. First, in 1993, they opened the company GMR.Group (now it is GMR Planet of Hospitality) and a few years later they launched the Sbarro restaurant chain as a franchise, and then they developed their own concept and began selling franchises for their Eastern Bazaar restaurants. The success story of relatives also includes other chains in the catering sector - YamKee, Elki-Palki, Little Japan, etc. There is experience in launching about 50 Vostochny Bazaar franchise restaurants.

Eastern Bazaar restaurants captivate guests with their authentic pilaf, juicy shawarma, proper shish kebab and real kebab, and oriental sweets. These establishments make full use of their flavor - Russian clients understand and understand this kind of cuisine. The average bill is 600 rubles.

Establishment formats:

'Logo

  • restaurant on the food court (from 70-85 sq. m.);
  • express cafe (up to 70 sq. m.);
  • multi-brand establishment together with the Italian restaurant Sbarro (room 400 sq. m.).

The lump-sum fee for opening the Eastern Bazaar restaurant in the food court is $14.9 thousand, for opening an express-format establishment - $9.9 thousand. The royalty for all franchisees is 6% of revenue.

The cost of setting up the restaurant itself, including renovations, purchasing equipment and furniture, purchasing food and other expenses, will cost around 200 thousand dollars.

Payback period is 1.5–2 years.

The franchisee receives a standard package of intangible assets with technologies and instructions for launching a restaurant, staff training and consultations.

Yamkee

The YamKee Noodle Factory brand was born in the same company G.M.R. Planet Hospitality in 2012. Today the chain includes about 30 express service restaurants in several

regions of the country, several of which are open as franchises.

Experienced businessmen did not come up with anything new and suggested that franchisees purchase a ready-made model for successfully selling Chinese food in boxes. The main dish on the YamKee menu is a constructor made from different types of noodles or rice, additives in the form of meat, vegetables and seafood, as well as a variety of sauces. This basic dish is complemented by Asian soups, appetizers, rolls, desserts and Bubble Tea with bursting fruit balls.

The ingredients are not deep-fried, which makes the dishes healthier, and takes no more than 3 minutes to prepare.

The average bill is 300 rubles.

Franchise terms:

Showcase Yamkee

  • The entrance fee is 15 thousand dollars, after the launch - a royalty in the amount of 5% of the establishment’s revenue, as well as 3% for advertising and brand promotion.
  • The required start-up capital for other costs of launching the YamKee restaurant is $65 thousand, not counting the rent and renovation of the premises and the wage fund. The return on investment period is from 1.5 years.
  • Various formats are possible: a cafe with an open kitchen in the hall, a restaurant in a food court, a pavilion in an office building or at a gas station. The requirements for the premises are minimal, since the dishes are prepared from semi-finished products and do not require special tools and kitchen equipment; it is enough to use a wok.

Harat's pub

The chain of Irish pubs Harat's has been developed by Igor Kokourov since 2009 in Russia. The first pub of this brand appeared not in the capital, but in Irkutsk, and a year later it began to conquer the country from the Far East to its western borders. Harat's pubs have infiltrated - the Russians took their favorite establishment format with them to Pattaya and Thailand. Franchise open today

more than 50 pubs.

The signature menu items of this chain's Irish pub are, of course, high-quality alcohol, in particular draft beer, whiskey and other spirits. All appetizers are prepared within 10–15 minutes (cheese sticks, fried wings, squid rings, shrimp and much more), hot dishes (grilled sausages, beef medallions, chicken roll, etc.) are served in half an hour. The priority is hearty “male” food - from rich soups to salads with meat - but the fair half of humanity can also find a dessert or drink to their liking here.

Franchise terms:

  • The total cost is from 9–13 million rubles, there is no lump-sum payment, an additional monthly payment of 25 thousand rubles is required as a marketing fee.
  • Premises requirements – 180–280 sq. m., ceiling height from 2.7 m, air conditioning system.

The period for return of investments is from 18 months.

Kozlowica

The first Czech beer house, Kozlovica, of Russian origin, appeared in Moscow.

Absolutely the entire menu consists of Czech cuisine. In the Kozlovitsa beer hall you can fully

Kozlowica

have lunch or dinner, choosing traditional soups (bramboracka, goulashevka, kulajda), appetizers (utopency, Ptacek salad, klobasova panvicka), hot dishes (sausages and meat with a Czech flavor) and even desserts. Much attention is also paid to the assortment of beer - it couldn’t be otherwise in a pub.

Lump sum contribution – 1.5 million rubles. Royalty – 5% of monthly gross income. You will have to invest heavily in opening a point (about 500 sq. m.), the amount of investment can reach 750 thousand dollars.

The payback period due to such significant costs is 3 years.

Rake

The Rozhnikovsky Gastronomic Academy holding launched the Grabli free-flo restaurant chain in 2003. The design of all 8 restaurants under this brand is made in a single corporate identity.

Rake

style
reminiscent of landscape design .
Today, all the franchisor's restaurants operate in all areas of Moscow. The restaurant operates in accordance with the concept of “free flow” - free movement: customers can independently form their order, choosing ready-made dishes in the window, moving towards the cash register. The menu features European cuisine without any special national biases - salads, soups, hot dishes, snacks, drinks and desserts that are quite familiar to Russians are presented.

Establishment formats:

  • Rake restaurant in the Moscow region no further than 150 km from the capital with the supply of semi-finished products and products from the franchisor’s warehouse in premises of 400 sq. m. m., lump sum fee for opening such a point is 70 thousand dollars, royalty is 6% of turnover, advertising fee is a fixed amount of 350 thousand rubles annually.
  • restaurant in any region of the Russian Federation or in the CIS countries with individual requirements for premises and location, lump sum fee - 100 thousand dollars, royalty or 6% of revenue, or 20 thousand dollars per year, payback is possible in 2-2.5 years.

Sushi Terra

The Terra group of companies from Siberia created this brand with an emphasis on the style of the Land of the Rising Sun in 2005. Chain of affordable Japanese cuisine restaurants Sushi Terra today

Sushi Terra

covers 7 cities of Russia.

The menu assortment generally repeats the specifics of any Japanese fast food in Russia. Sushi Terra offers sushi and rolls adapted to the tastes of compatriots; there are also other dishes from Asian countries, including hot appetizers and soups, desserts, etc.

Franchise terms:

  • The need for start-up capital is from 8 million rubles.
  • The return period for investments is from 8 months to 2 years.
  • The contribution to the franchisor is 900 thousand rubles. Royalty is 4% of revenue, and marketing fee is 1% of annual revenue.

One of the most profitable business options is to install a vending machine for selling drinks. Want to sell boiled corn on the beach? For this you need a special steamer! Read more in this article.

Not a single fast food establishment can do without disposable tableware. Read the link for interesting information.

Tips for choosing a franchise

When searching for a suitable parent company, an aspiring businessman should pay attention to the following recommendations:

  • Amount of costs - after choosing the cafe option, you need to study the size of the initial capital: the amount of money for opening, the amount of the lump sum contribution, the amount of losses before reaching payback.
  • Revenues - A proven model always has advantages due to its proven effectiveness. The parent company must provide information in advance about the operation of points similar to the original premises. This is how key financial indicators are assessed and further actions are planned. Information can be obtained both from representatives of the main company and from those who work under its brand. The best option is on both sides.
  • Work plan - all processes must be spelled out in it. This approach allows you to minimize risk. The finished project should be automated and not raise questions regarding the need to control the operation of the outlet.
  • Popularity - a well-promoted brand gives more guarantees of recognition and an influx of customers. We must not forget that the cost of the project depends on the name.
  • Marketing - an entrepreneur must know what marketing policy the parent company is pursuing and what it includes. Some companies limit themselves to general recommendations - it is better not to enter into agreements with them, so as not to be left with an unfamiliar production in splendid isolation, and after a while go bankrupt.
  • Feedback from partners - with those who have already purchased a franchise, it is easier to navigate all the pitfalls. The first steps taken will better tell you about the positive and negative sides of cooperation, issues that arose during the work, and suggest ways to resolve them.

Evaluating all official franchising projects and terms will take time, but will help prevent the serious mistake of concluding a contract with a fraudulent company. A roadside snack bar with granulated coffee drink and an off-brand burger on the menu will cost less, but will not provide the expected profit.

*Amounts are current as of December 2020.

Trends in the development of cafes in Russia in 2020

In 2020, the Russian catering industry grew by 3.6% compared to 2020. The total turnover of cafes, restaurants, coffee houses, bars and canteens reached 1.64 trillion rubles. The market driver turned out to be fast food: the industry grew by 17%. Traditional restaurants showed negative dynamics: their turnover decreased by 11%.

Dynamics of the catering market

Experts agree that in 2020 the market will see a large number of cafe closures. The abundance of establishments that appeared in 2015-2017 formed a “soap bubble”, which bursts against the background of a decrease in the disposable income of citizens. There are still the strongest players in the industry, capable of offering delicious and original dishes at reasonable prices. The easiest and most effective way to meet this trend is to join a successful franchise chain.

For chain restaurateurs, selling franchises is an easy way to make money compared to opening new establishments on their own. For beginning entrepreneurs, buying a cafe franchise means getting rid of the headaches associated with studying the market, choosing a location, finding staff and developing food recipes.

How much money does it take to open a roadside cafe?

According to representatives of roadside business, the cost of building even a small cafe, provided that ready-made infrastructure is available, will be at least $100 thousand. Ready-made infrastructure means the presence of utility networks, asphalt road surfaces, parking areas for heavy vehicles, etc. If you start construction, so to speak, in an “open field,” then the costs will be 3-4 times higher. We are talking about no less than $500 thousand, and again, these are minimal costs.

The higher the start-up costs, the longer the payback period of the business. A small roadside cafe, under successful circumstances, can pay for itself in 2-3 years. Larger roadside complexes with sleeping rooms and other infrastructure pay for themselves in 5-6 years. This is normal for this type of business.

Where is it profitable to build a roadside cafe?

The most advantageous location for a roadside cafe is considered to be in close proximity to the city, or on federal highways with high traffic. Many catering establishments can be found on the routes of the tourist destination. The main clients of such establishments are truckers, tourist groups and people traveling by personal transport.

There will always be a demand for catering services, since here we are talking about satisfying the vital human need for food. An indisputable fact that speaks in favor of opening a business in the catering industry is that the number of vehicles on our roads is steadily growing. The development of roadside service is a priority in the state policy for the development of small and medium-sized businesses.

Construction of a cafe

After completing all stages of searching and registering a land plot, construction of a roadside cafe begins. There are many similarities here to organizing a regular cafe, but there are some nuances.

The main thing you should pay attention to is the appearance of the cafe. Many people think that this is not important, that the original design is a waste of money. For an ordinary city canteen, where people will come to eat anyway, the design and decoration are not important - the main thing is that the prices are reasonable. In the case of a roadside cafe, this will not be enough.

For a roadside establishment, the main thing is that car owners passing by will certainly stop near it. And staying near a bright and unusual establishment is always more pleasant than staying near a nondescript, half-dead pavilion.

Therefore, the more colorful the design, the more unique the surrounding area is decorated, the better it is maintained, the more tourists and vacationers will stop near your establishment. It is not advisable to save on this article.

A set of important rules

  • Do business in which you see self-realization. The franchisee must love what he does.
  • Consider all proposals. Pay special attention to lump sum fees and royalties. It is important to understand the franchisor's motivation. These are fixed payments or income depending on the volume of sales of goods. In the second case, there is a guarantee that the franchisor is himself interested in the development of the franchisee.
  • Assess the business plan of your future partner and the potential of your city.
  • When starting your activities as a franchisee, follow the recommendations on all matters of doing business.
  • Find out as much information as possible from the franchisee before signing the contract. And even more after signing. Until all the details of doing business are clear. Use all services and applications, as well as franchise programs. Follow all company news carefully.
  • Buy a franchise with your available funds.
  • Strive to be better than others. If you want to earn more, then work more. Constantly improve. Work on your efficiency.
  • Don't stop there. Constantly educate and train your staff.
  • It’s better to do it and redo it if something goes wrong. What not to do and regret for the rest of your life.
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