How to open a master class on epoxy resin from scratch

Paid master classes, as training events for students to improve their skills, are a promising direction for business.
Build your business by training “physicists” who want to create good businesses, texts, biscuits and souvenirs, or “lyricists” with their request to reveal the inner artists, actors and photographers. The goldmine is here. Master classes as a business today are organized in different forms and cover all sorts of areas of knowledge: from creating a personal financial plan to setting the voice of a vocalist. What skills are Russians willing to pay for today? The reality is that today there are fewer people who want to understand the intricacies of French wines than those who need new practical skills and abilities.

Master classes today are mistakenly called any classes that are educational in nature. But MK is not a seminar or a lecture. This is a one-time lesson (as opposed to a course) with the following distinctive features: the mandatory presence of a practical part, a pre-announced specific outcome of the lesson (“we will learn”, “we will create”), individual work with each student.

Topics and target audience

The relationship between supply and demand is indisputable, so you can learn something about the current situation with master classes in the country from Yandex Poster. The capital has the most choice. The workshops here are designed for all age categories and are replete with topics: from express courses for beginner sommeliers to shaped folding of holiday napkins.

When choosing an audience for paid MKs, it is advisable to focus on the economically active part of the population, children and students. What topics are profitable? Russians are having a hard time going through the crisis both financially and emotionally. Therefore, there is a great demand for knowledge and skills that will help improve the quality of life in difficult times.

Stage two: settling into the “office”

So, we’ve decided on the social network. Each of them has its own specifics, but many points are similar. Therefore, we will consider further actions using the example of VKontakte. Create a work account, or better yet, a group on VK. Because it can function almost like a full-fledged online store. But more on that later.

Using the Wordstat service, analyze the requests of people who are already looking for a product similar to yours. Find out what words they use. Use them in the name of the group (profile) so that it appears in the search results - help customers find you. In addition to keywords, you can include the brand name, for example: “Cutie” - custom-made children's clothing.”

Now the design. Set an avatar and cover image. These elements are the first thing a person sees when they land on the page. Therefore, it is better to indicate there the name of the group, the type of handicraft or the names of goods that can be purchased, and contacts.

You can create your own cover, logo, and avatar using a free online graphic editor such as Canva, or order it from a designer. By the way, there are a lot of them on every social network. The cost of services depends on the level of the specialist and starts from 300 rubles per element.

The next stage in “getting settled into the office” is telling about yourself. To do this, fill out the “Information” section. Tell us what you do, what else the group is useful for, besides the fact that you can buy your products here.

Surely you have already thought about how your customers will place an order and how they will be able to receive it. Now tell them about it. Create the topics “How to order” and “Payment and delivery” in “Discussions”. Add the “Reviews” topic there so that established clients can write their opinion about your work, and potential clients can read it.

The “office” was put in order. It's time to go to the display case. Read the following article about the features of business on social networks (https://navika.pro/mikrobiznes/posts/kak-zarabotat-na-rukodelii-chast-2).

MK solving employment issues

Russians are concerned about unemployment; in 2020, employment anxiety took bronze. Therefore, trainings and master classes on creating your own business, mastering applied specialties and obtaining useful life hacks are relevant. Reality dictates new demands: instead of orientation in Italian wines, argon welding skills are in demand. People also want to learn how to sew, bake cakes and felt custom jackets.

But master classes by private psychologists are not popular - here clients save money, preferring free services.

How to make money on handicrafts on the Internet

Needlewomen who have mastered one or more types of craftsmanship can create their own exclusive items to order. But to increase implementation, you can use several methods:

• Through specialized platforms: Etsy.com, Crafts Fair, City of Talents.
• Social networks, in particular, creating a profile page. You will need advertising, which should be placed on thematic platforms with high-quality photographs.
• Partnership with a retail chain. It is enough to negotiate with management in one or more stores about the supply of your unique product. This should be a mutually beneficial transaction, in which the supplier sets its own price, and the seller sells it at a certain percentage higher.

You can use all sorts of thematic forums where you can conduct useful dialogues with colleagues not only about sales problems, but also about the development of a specific type of handmade product. Sharing experience and useful advice with like-minded people will help improve your skills and obtain better results from your creative work.

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Entertainment MK

Just a year ago, Russians were planning to cut spending on entertainment, expensive food and travel. But the devil in 2016 turned out to be not so scary. The middle class and office workers, exhausted by routine, want to have a good rest. Therefore, any business related to the event industry, including entertainment master classes, is relevant. MK is perfect for corporate parties and personal celebrations; art therapy classes are also promising (we draw while drinking drinks or Bach’s organ fugues).

First stage: choose a “business center”

In today's world, social networks are very similar to business centers. They have construction and furniture companies, printing houses, and there is also an office in this building for your handicrafts. You just need to choose what suits you.

If you decide that you will work with Russian-speaking customers, then you should look for them on VKontakte, Instagram, Facebook, Odnoklassniki or at the Masters Fair. And if you want to sell your products abroad, take a look at Pinterest or Etsy.

Choose a platform where you will be comfortable working, where the interface is clear, and the colors do not irritate you. After all, you will have to be there almost every day. This will be your virtual office, which should be pleasant to come to and communicate with clients.

If you find out that most of your clients are on a social network that doesn’t appeal to you, feel free to choose the next one in the ranking. Because any work should be fun, and the work of a creative person is doubly so. Otherwise, there is a big risk of abandoning both the “office” on the social network and even creativity.

Business organization options:

• MK from a single guru. The simplest and most understandable model. If an entrepreneur is professionally versed in a particular topic, he can create and conduct master classes on his own. This option is easiest to implement if you are well-known in the online community, i.e., a blogger with your own audience.
• Hobby studios. These are “handicraft universities”, which usually work with different directions and techniques (felting, knitting, sewing, etc.) and collaborate with many craftsmen. A business can be built by organizing such a studio.
• Schools. They are distinguished by deep immersion into a specific topic. In addition to MK, they offer long-term courses, trainings and lectures, i.e. several training options with different depths of subject mastery. These are, for example, schools of photography, vocal performance, stylistics or painting.

Specialty stores and art workshops can use paid workshops as marketing activities that kill two birds with one stone: increase sales of their main products and generate additional income. For example, the Leonardo chain of handicraft stores regularly conducts MK to promote its product range.

The sale of hobby/craft goods or handicrafts goes well with the sale of thematic master classes. Take it into service.

How much can you earn from handmade?

It is impossible to give a definite answer to this question. The range of possibilities is quite wide. The amount of earnings depends on the type of handmade you choose. The amount of work and the amount of time spent are also important.

An equally significant factor influencing the result is the advertising campaign, the ability to disseminate information about your small business to a wide audience.

At a minimum, you can earn from 7-10 thousand rubles. However, this is not the limit. In order not to work blindly, it is advisable to draw up a rough business plan. For example, a woman on maternity leave is content with limited time opportunities. Most likely, she will be happy with even minimal additional income.

If the plans are far-reaching, and there is enough time for this, you need to start calculating based on the desired amount. For example, a housewife who masters knitting plans to earn 15 thousand rubles. It is necessary to build a earning scheme in this way:

• Decide on the types of knitted items for sale or to order.
• Check the cost of yarn.
• Take into account the thread consumption per unit of finished product.
• Consider the amount of time required to knit one item.

Next, make the following calculation:

The average yarn consumption per item is 500 g;

at a cost of 100 g of 200 rubles: 200 x 5 = 1000 rubles (plus accessories 200 rubles);

price for finished products - from 4000 rubles.

With a cost of 1200 rubles, the profit is 2800 rubles.

To earn 15 thousand rubles . per month, you need to knit at least 5 sweaters. With a high level of skill, it is quite possible to produce such a quantity. One thing can be knitted in 4-5 days, and in about 21 days of work you can get the planned amount.

If you improve the quality and use more expensive materials, you can increase the price of the product. Thus, the load will be more acceptable, and the income will be the same. For example, by knitting only 3 sweaters a month, you can get the desired 15 thousand rubles, spending not 21, but only 12-15 days.

In this case, you can make a choice for yourself: leave your small business at the level of the original goal or increase your workload and increase your income.

Which type of needlework to choose depends on the abilities of the person who wants to make money from it. There are a great variety of activities, among which the most profitable can be identified.

Knitting to order and sale

Knitted items never go out of fashion; this fact speaks in favor of this type of needlework. If an experienced knitter, she probably has a circle of acquaintances who know about her abilities. Once she starts knitting for income, it will be easy for her to get her first customers.

The initial point is very important here: the better and more original the first order is, the more effective the further work to attract customers will be. We can say that the manufactured item will work like an advertisement.

You can knit one type of clothing or several:

• Children's clothing: suits, booties, knitted hats, overalls, dresses, blouses, sundresses.
• Hats and scarves for adults.
• Dresses.
• Cardigans, jackets and sweaters.
• Gloves, bibs, socks, handbags and other accessories.

You can become a universal knitter or specialize in one type of knitting, taking into account the direction of women's or men's clothing.

To sell knitted items by hand, it is enough to have 3-5 clients a month, and you can get a good additional income. After all, handmade work is valued higher than machine work. Having received a high-quality order, the happy owner of a beautiful thing will definitely tell his family, friends and neighbors about it.

Thus, the number of likely customers can increase first in arithmetic and then in geometric progression. This means that you can get good money for your work.

You can also knit by machine, but to prevent the item from looking stamped, it can be supplemented with hand embroidery (satin stitch, cross stitch), appliqué, decorated with ribbons or in other ways that will give it individuality.

Sewing home business

Sewing at home for individual orders has always been a popular activity. Previously, people turned to home craftsmen because it was almost impossible to buy a fashionable item in a retail chain. Now, with the advent of a huge variety of clothes, I want to choose the ideal option so that it is both fashionable and not very expensive.

Now is the time to start sewing, because you can buy fabric of any texture, color and cost. Dozens of new types of fabric have appeared.

Fashionistas who cannot afford to buy a dress that has sunk into their soul, because it costs fabulous money, can use the services of local craftswomen. To succeed in this type of needlework, you need to know all the subtleties: how to get bias tape, cut out complex details to decorate the finished product, and many other tricks.

Professional seamstresses or even self-taught ones who are good at sewing and are able to recreate the style of an outfit depicted in a magazine or on a TV screen will not experience a shortage of clients.

Women who have non-standard shapes, are too plump, tall or short, face serious difficulties in finding the right size and style. It is this category that will always come to an individual seamstress and help her get additional income while sitting at home.

Sewing needlework involves more than just sewing clothes. These can be the following types:

• Sewing soft toys.
• Bed linen.
• Curtains and tulle.
• Quilting blankets.
• Leather sewing.

When choosing to make money from sewing, you will have to consider the costs of purchasing materials for finishing sewn products. After all, in addition to fabrics, a sewing machine, a set of needles, scissors, an overlocker, you need accessories.

Sewing dolls

This type of handmade involves not just sewing individual dolls, you can create entire collections. Depending on the craftsmanship and artistic design, such products may be in demand.

There are hundreds of examples where a needlewoman, showing maximum imagination and creativity, turned what seemed like an ordinary toy into a branded product. These include Tilda dolls, dolls in national costumes made of nylon, and porcelain angel dolls.

Adults are more interested in collectible dolls, but for children you can design educational toys, dolls with a set of clothes and accessories, a doll family (father, mother and daughter or son).

By the way, such goods can be sold by prior arrangement at a toy store. The results of homemade crafts will not take long to arrive, so you can prepare for a good income.

Decoupage: universal decoration

This type of needlework is not very widely known, but it appeared in the distant medieval era. In those days, they used wooden decoupage: they cut out various pictures, covered them with varnish and decorated pieces of furniture with them.

This type of needlework is divided into several types:

• Straight.
• Back.
• Volume.
• Smoky.
• Decopatch.

The basic principle of the decoupage technique is to paste cut out elements and arrange them into patterns, ornaments, and pictures. After this, the surface is varnished.

This type of manual work can be a source of income. Unique in their beauty and originality, created by the hand of a home craftsman, they can become a wonderful memorable gift. By the way, the client can order a specific drawing or image related to the person for whom the gift is intended. The master will be tasked with doing exactly what the customer wants.

Items decorated with decoupage can be put up for sale as exclusive souvenirs. In this way, you can win your circle of clients and build a small business on it. The author of decoupage will receive double pleasure: from doing interesting work and receiving a reward for it - payment for the completed order.

Felting

This crafting method is becoming increasingly popular. It is interesting because you can create a wide variety of items: certain types of clothing (hats, scarves), toys, interior items, decorative elements.

Customers are attracted to this kind of things because they are natural, because they can only be made from wool.

It’s not difficult to learn felting with your own hands, but first of all, you need the necessary tools and materials:

• Special needles.
• Felting solution or liquid soap.
• Merino wool.
• Sintepon.
• Cotton wool or other material as filler.

The created items must be made at a high professional level in order to amaze customers with their uniqueness. Then success in making money will be ensured.

Embroidery

One of the traditional types of needlework, which came from ancient times and has not lost its popularity and attractiveness, is embroidery. There are many varieties, some of them are:

• Cross stitch.
• Gladue.
• With a stem.
• Chain.
• With ribbons.
• Beads.

For some girls, this activity develops into an exciting hobby that they do not part with all their lives. Thus, the skill is improved to the level of professionalism.

Such craftswomen can easily start earning income from embroidery, which turns an ordinary thing into an amazing work of art. You can specialize not only in embroidering shirts, blouses, dresses; you can choose one or more areas:

• Embroidering tablecloths.
• Napkins.
• Pillows.
• Towel.
• Bed linen.
• Knitted items.
• Volumetric embroidery (decoration of souvenirs with embroidery).
• Embroidering pictures.

You can use various threads and materials for embroidery:

• Floss.
• Acrylic.
• Gold or silver threads.
• Beads.
• With ribbons.

In order to be convinced of the possibility of earning an income from this type of needlework, just look at the prices of embroidered products on the Internet. Paintings based on the works of famous artists cost fabulous amounts of money, amounting to thousands of rubles and even dollars .

Quilling

An interesting and unusual type of handmade, you need to master a special method of twisting paper, the result is parts from which you can create beautiful things. Craftswomen make jewelry of stunning beauty:

• Panel.
• Paintings.
• Snowflakes.
• Flowers and floral arrangements.
• Postcards.

To work you will need the following set of devices:

1. Colored paper cut into strips.
2. PVA glue.
3. Sample.
4. Sharp scissors.
5. Tweezers.
6. A device used to roll paper strips.

Needlewomen with experience in this matter create masterpieces of souvenirs that can be successfully put up for sale.

Cold porcelain

Creating porcelain figurines and various crafts is an interesting, enjoyable activity and profitable at the same time. Cold porcelain modeling can actually be used to earn quite decent money. The work is exciting, but requires a lot of time, physical and creative energy.

If you have the abilities and skills in this direction, you can create unique interior and decorative items that will be in high demand.

The source material is inexpensive, but the cost of work is quite high, so incredibly high rises are possible here: at a cost of 2000 thousand rubles . you can get from 10 thousand rubles .

Creation of designer bead jewelry

Costume jewelry, which has not lost its popularity, continues to interest the female half of humanity. Therefore, it’s worth taking a closer look and doing, for example, weaving beaded decorations:

• Bracelets.
• Necklace.
• Pendant.
• Seryozhek.
• Clips.
• Diadem.
• Hair clip.
• Obodkov.

Such a small business will require an investment of about 10 thousand rubles. With a price per unit of work of 300-1500 rubles. (depending on labor costs) and an average daily sale of 6-8 jewelry, income can average about 4,000 thousand rubles .

Wicker weave

It is enough to take special courses or a master class from a good professional and get to work. Items made by weaving from wicker always found their buyer.

You should start with simpler items:

• Baskets.
• Khlebnits.
• Flowerpot.
• Decorative items (souvenirs in the form of wicker bast shoes, panels, amulets).
• Hat.

After the circle of consumers has been won and income has stabilized, you can continue to develop. To do this, learn and create wicker furniture. This is a more serious type of income. Such products attract people with their naturalness and beauty.

Iris folding

All kinds of souvenirs, accessories, and decorative interior items can be created from ribbons. Such art has no limits in choosing a wide variety of compositions. These can be paintings, decoration of wedding dresses, curtains and other interior elements or clothing decorations.

Scrapbooking

This kind of handicraft is mistakenly considered too expensive. Starting from scratch, you can use scrap materials that you can always find at home. All you have to do is purchase a simple photo album or notebook and use it to create a masterpiece.

Scrapbooking is an artistic design that gives individual originality to various items:

• Photo albums.
• Notepads.
• Personal diaries.
• Invitation cards.
• Gift packaging (from a regular box).
• Pictures.
• Envelopes for money.
• Books.

Such things can be made to order, but in order to increase your income, you can offer them for sale in a retail chain.

Soap making

This is a fairly highly profitable business. It is worth doing for those who are looking for ways to make good money at home. The lesson requires preparation, but mastering the technique is not difficult, the main thing is to have the desire.

This type of income will be successful if you make not ordinary bars of soap, but make original works of art from it. The calculation for the profitability of soap making is based on the fact that this niche is not sufficiently filled, which means high demand.

Starting from the first steps and small volumes, gradually this type of home production can grow into a small factory and provide higher incomes.

Homemade cosmetics

Everyone always needs cosmetics; it is impossible to imagine any woman without it. In the cosmetics market, hundreds of companies create intense competition for each other, but prices remain quite high. And one can argue about the quality of industrial cosmetics.

Some craftswomen tried to make cosmetics with their own hands and they did very well. Now they do this with success not only for themselves, but also on order. The main positive point is the use of only natural raw materials.

If you start a small cosmetics business, you can produce the following types of natural cosmetics:

• Oils.
• Creams.
• Face and hair masks.
• Lotions.
• Scrubs.
• Rinse aids.

Decorative candles

Paraffin or wax is a convenient tool in the hands of a master. You can make unique souvenirs from an ordinary candle. To create a unique sample, natural materials and any auxiliary small items are used:

• Groats.
• Pasta.
• Nuts.
• Coffee beans.
• Acorns.
• Beads.
• Beads.
• Foil.
• Artificial stones.
• Seashells.
• Decorative braid.

Dyes are also used to make a candle of any color. The result is an interesting result, for example, candles for a romantic evening, New Year's, for a children's party, for a birthday. By adding flavorings, you can create a real miracle that produces enchanting odors.

Leather Products

To make money from this type of sewing, you need to be a professional. Working with leather is one of the most difficult jobs, but the demand for leather clothing and accessories never subsides.

In addition to sewing clothes, it is worth learning how to make bags, belts, and jewelry. Then you won’t have to worry about your earnings, it will always be quite high. For example, a set of clothes with accessories will always find its buyer who wants to look “not like everyone else.”

Current MK forms:

• Online format (video recordings). To conduct such master classes, you do not need to rent a room.
  A huge plus is that the number of participants is not limited (there are no students as such, there is a certain audience that will view the recording). You can sell such MKs for a long time until the information loses its relevance. Before starting a business, you need to decide on a convenient hosting for hosting videos (YouTube, Vimeo, Flickr.com, etc.), and consider options for providing postpaid access to materials. You can demonstrate master classes through your own website or limit yourself to a hosting channel. Webinars must be professionally recorded, with high-quality image and sound.
• Master classes in the form of text materials. Business is simple and has the right to life. The most popular material format is PDF. Such MKs are sold well by bloggers and other Internet active comrades.
• Offline format. Good old meetings with a master in real life. Unlike video recordings and texts, they imply interactivity and a significant block of individual work with each student. If you don’t have your own or long-term rented premises, you can change the location, focusing on training studios, anti-cafes, co-working spaces and showrooms. As a rule, the maximum number of MK participants is 10 people; one presenter may not be able to cope with a large audience.
• Online conferences. Such MKs take place in real time and are interactive, i.e. they provide communication between students and the presenter. The format requires the use of special services, of which there are a great many today: paid (GoToWebinar, Cisco WebEx) and free (Google+ Hangouts, Skype), integrated with payment systems (MegaMeeting) and social networks (omNovia), allowing you to conduct surveys that have other useful functions. Each of the services is designed for a certain maximum number of participants.

The presenter, as in the offline format, must be to a certain extent a teacher, since the lesson takes place in live communication. Before starting a business, you also need to decide on the optimal number of participants for effective work.

Profitability and investments. Business plan

Don't expect to make a profit in the first month. At first, you will need to at least not be in the red. Calculate how many classes you will need to teach to justify the rental and costs of supplies. Approximately the amount of expenses will be 20 thousand rubles per month, in small cities - perhaps less. Based on this figure, calculate how many tickets you need to sell per month to justify rent and consumables.

My real example with numbers

I will describe how much you can earn at the initial stage, using my example. We rented a room of about 20 sq.m. for 8,000 rubles per month. It could accommodate about 8-10 people at a time. We sold tickets to MK at prices ranging from 500 to 700 rubles, depending on the direction. About a third of this amount was spent on the purchase of consumables (sometimes a little more, sometimes less).

That is, the profit, on average, is approximately 300-400 rubles per client . If 6 people attended the class, the profit comes out to around 1800 rubles. Now let's multiply this amount by the number of classes per month. You can do about 10 MKs per week – 5 in the morning and 5 in the evening. If the groups are full, the amount is 72,000 per month. From this figure you need to subtract rent and other expenses, if any (transport, tea, cookies, etc.).

However, you need to take into account that at first people will not attend classes every day, unless you have invested a lot of money in advertising. Also, not 6-7 people can come to the MK, as planned, but 1-2.

We managed to earn about 6-7 thousand rubles in the first month of activity (there was practically no advertising, only friends came to us). Further, this amount remained at the same level for several months. As more people learn about you, your revenue will increase. At the same time, we were selling souvenirs, which brought in several additional thousand in income.

Advertising and promotion

The most effective channels: pages on social networks, articles and publications on your own website, email newsletters, word of mouth, participation in exhibitions, advertisements on free poster resources. In general, the probability of selling master classes without a good website (LJ blog, social media page) tends to zero. Therefore, having your own well-promoted Internet platform is a prerequisite for business on MK in any form and of any scale. Blogs and websites are not only a space for announcements and demonstration of MK, but also a tool for promoting the product.

Mastery is the key to success

You shouldn’t start a business in handicrafts just because you heard somewhere that handmade work (any kind) costs a lot of money. This is, to put it mildly, inaccurate information.

Yes, you can stumble upon an inexperienced buyer who will accidentally pay good money for your hack. But you can’t achieve a permanent, stable income from handicrafts this way.

Therefore, it makes more sense to first work with a high-level professional in handicrafts , and only then try to monetize your hobby. A hobby should bring income, and not vice versa: I will start to get involved, for example, in knitting, because it can bring profit.

How it all works. Successful business on MK

Oil painting: master class in right-hemisphere painting

A seven-hour offline marathon from the Moscow painting studio “Find Yourself” (naydisebya.ru) is aimed at dummies who have never taken painting seriously. The lesson is inexpensive, 3,500 rubles. (or 2,500 rubles if you get a promotion), and is suitable for children from seven years old and adults. The MK is divided into two parts: in the first, novice artists will create 3 paintings in gouache, in the second - one in oil! In addition to their works, students take away from class the “pumped up” right hemisphere of their brain, begin to think outside the box and use intuition more often.

Read the opinion on why it is profitable to open art schools for adults.

Not an emperor, but a cake: master class “Classic Cakes”

In just 3 hours, the confectionery school “CHILI CHOCOLATE” (Moscow, druziatesta.ru) will teach you how to bake “Napoleon”, “Pavlova”, “Esterhazy” and “Medovik”. Confectioners with or without experience can try their hand. The cost of MK is 3,600 rubles, and this is a profitable investment, because the reality after the lesson will not be the same. A new life awaits the student, in which he will bake real masterpieces, for family use and to order.

In parallel with the offline group, 4 online students from anywhere in Russia are studying. Video contact is supported via Skype. For the full price of the ticket, the teacher looks after the “home” students and corrects them. The cost of participation without interactivity (video viewing of the master class in real time) is half as much.

Drink wine, wave a brush: Artistnight art party

Residents of Moscow, Chelyabinsk and Yekaterinburg can get their hands on painting with a glass of their favorite drink for only 4,000, 4,000 and 3,000 rubles. accordingly (if you gather at MK as a couple, prices are lower: 1,990, 1,790 and 1,800 rubles). Art parties from the Artist Place project (artistplace.ru) take place in cafes and restaurants, the atmosphere is relaxing. Despite the flair of frivolity, the event is a real master class conducted by a professional artist. The results of the training: a new painting made by myself and a great mood.

The Russian hinterland should not despair that all the fun is happening in the Urals and Moscow. The Artist Place also has online master classes that teach remotely how to handle a brush and a glass of wine at the same time.

Let there be light: MK “Light in the Portrait”

The online photography school FOTOSHKOLA.NET invites amateurs and professionals to improve their photography skills. Inexpensive master classes are video recordings, access to which is available after payment. For example, MK from the practitioner, Daria Bulavina, “Light in a Portrait” lasting 1 hour 20 minutes. – comprehensive information about studio lighting for only 940 rubles. (for promotion 470 rub.).

In addition to master classes, the school conducts photo quests, photography and drawing courses. In this case, the student can choose the optimal format: with or without feedback from the teacher. The key to online learning is classes at a time convenient for the student.

Opening your own photography school is not that difficult. Check out the feature interview.

Go ahead: MK on creating mittens

Once again joy for Muscovites. The studio-shop “Shkatulochka” (shkatulochka.com) teaches you how to act like a fool. A striking example of a useful MK from a master from the “Fair of Masters” (https://www.livemaster.ru/SmileNatali) is the creation of mittens with floral decoration using the wet felting technique. In 7 hours, six participants will be able to provide themselves (the product is adjusted to the student’s hand) with an interesting and warm accessory. The cost of an offline lesson is 2,700 rubles.

Be stylish: MK “Perfect eyebrows. Correction and coloring"

“Higher School of Image and Style” in Yekaterinburg (www.vsh.is) teaches stylists the secrets of the craft (classes are held offline). For example, a novice eyebrow master can improve his skills in 5 hours and 3,900 rubles. The school is in a hurry to teach current skills - fashion is cyclical, the return of eyebrows “like Dietrich’s” is just around the corner.

Some tips for organizing a beauty salon.

Choosing directions for master classes and secrets of promotion

Determine for yourself in which areas you will conduct MK. The amount of investment in your business will depend on this. Some types of XM will require special equipment, which will complicate the process for you. For example, to sew toys you will need a sewing machine, to make products from polymer clay you will need a stove and a rolling machine, etc. If your budget is limited, at first try to get by with a minimum of funds. If you don’t have such equipment at home, choose XM directions that only require consumables.

Another important point is the availability of special skills. To conduct MK, you will need to hire specialists in one category or another who will give lessons. Teachers' salaries will take away most of your income, especially at first. Therefore, if you are a creative person, conduct classes yourself, on your own.

Options for promising niches

I can recommend several areas of XM that do not require equipment and which you can do on your own . These techniques are quite easy to master if you put in some effort. These include:

• scrapbooking;
• making coffee cats;
• felt toys;
• small rag dolls like Tilda;
• decoupage of various surfaces;
• painting on glass and ceramic dishes;
• making simple jewelry (jewelry).

Preparatory work

In order to start teaching, you must first acquire the necessary skills in a particular technique. Read MKs that interest you on the Internet, attend free courses, ask your more experienced friends to give you short lessons. It won't take much time to master simple techniques. Be sure to do a few things yourself before doing MK. If in theory it seems to you that everything is clear and simple, then in practice difficult moments always arise.

Conduct small classes aimed at making one souvenir in a small amount of time. For example, a postcard, decoupage of a cutting board, hand sewing of a small toy. Believe me, this will take much longer during the master class than you planned. People who have never held a needle or brush in their hands will do everything very slowly. They will have a lot of questions and difficulties.

Don’t think that no one will go for simple MK. For an ordinary person, even such simple tasks will seem difficult. When he makes something with his own hands a few hours later, his joy will know no bounds. Invite parents with children, so you can increase the number of tickets sold, and customers receive much more positive feedback.

Earning money during the holidays

Making various souvenirs for the New Year and March 8 is a very good and profitable topic. Prepare for these holidays in advance. Such MKs can be started a month before the holiday. Before the New Year, you can organize a huge number of low-cost MKs to create New Year's souvenirs. Collect various sticks, cones, moss, bark, etc. natural material in a park or forest. After looking on the Internet for New Year's gift ideas, you can easily make Christmas trees, wreaths, candlesticks and other interesting exclusive things.

People are more active during these holidays, and recruiting clients for New Year's MKs will not be difficult. At this time, you will be able to significantly expand your existing customer base.

Many people who attended the master class once come again and bring their friends.

Try to make it interesting for everyone, show attention to each person. If the activity takes several hours, offering tea and treats will increase the positive attitude towards you.

The person conducting the master class must be lively and describe the process in an engaging manner. Tell us everything you know about this topic. It’s better if you make a souvenir at the same time as your clients, clearly showing all the nuances. Don't be afraid that the crafts will turn out imperfect. Handmade is handmade and errors in the product only enhance the impression of an exclusive item.