How to open a culinary business from scratch with production and what is needed for this?

Step-by-step cooking business plan

Today, the culinary business is considered a promising area. According to various estimates, annual market growth ranges from 15 to 30%. It would seem that growing demand should contribute to the opening of new enterprises in this area. However, it is not easy for beginner cooks, without serious financial support, to enter the “spoiled” food market.

Once upon a time in the 90s everything was much simpler. Now, in order to win the trust of consumers, it is necessary to make non-standard decisions, take into account all the features of the market, and fight for every client.

The fundamental factor when organizing a new culinary business is the presence of competition. The main competitor today is chain hypermarkets, each of which has its own culinary production. They have tightly occupied the main market share and it is not easy to compete with them.

The only good news is that in the near future the consumption of ready-made meals by the population will only grow. People, especially those who do not have time to cook at home, are beginning to understand that it is easier to buy a ready-made dish than to stand at the stove for several hours. At the same time, the difference in price is not significant.

It is better for a culinary store to carry out production on its own, at the point of sale, rather than purchasing finished products from a separate manufacturer. Thus, your dishes will always be fresh and at a lower price, and this is greatly appreciated by the buyer.

It is not recommended to prepare dishes from semi-finished products, since in this case you will not be different from the same supermarkets, especially since the buyer himself can quickly prepare semi-finished products. It is your delicious cuisine that should make people come to you again and again.

Basic conditions for a successful start of a culinary business:

1. The location of the future store, premises with an “adequate” rent;
2. Absence of serious competitors in close proximity to the culinary store;
3. Own kitchen, experienced chefs;
4. Rich assortment, delicious homemade dishes, reasonable prices;
5. Polite staff, always clean room;
6. Motivation of the workforce, rewards for good work.

Without analysis and concept, nowhere

Typically, people who are involved in food preparation (cook, culinary specialist, technologist), work in the food industry, or have sufficient available funds come into the catering industry.
You can simply be the owner of a culinary shop and transfer all powers to the manager or administrator of the cafe if you are confident that the business will prosper without your participation. Opening even a small culinary establishment requires large funds, because the cafe will have to be provided with commercial equipment to serve visitors and prepare dishes. Initially, an analysis will be required to determine the presence of such establishments in a locality or specific area. Perhaps the niche is completely occupied, and it is more profitable to open something else. The choice of your culinary concept will outline the scope of the competition. The more unique the business idea, the greater the chance that the establishment will interest the right audience.

An establishment can be focused on a specific idea:

• Sale of bakery products of own production. The assortment includes only different types of bread and pastries. The bakery is located right in the cafe.
• Sale of cakes, pastries, production of products to order. Production may be located elsewhere.
• A wide assortment from sandwiches and pies to hot dishes with the possibility of heating and a choice of salads.
• Cooking at home. Delicious pastries, salads, hot lunches, desserts and much more that will be accepted to order from a specific audience. Some housewives make good money by making original cakes for various occasions.

There are a lot of ideas, you just need to choose your niche and test the waters so as not to be disappointed.

Selecting a room

In order to open a culinary shop, which will have its own kitchen and sales department, an area of ​​100 m2 is required. The premises must comply with all SES standards, since there is both production and sale of food products here. You can find out about the required package of documents for opening a culinary business at the regional SES center.

When starting a business with a small start-up capital, the only solution is to rent premises. And this is a very important point. It is better, of course, to rent municipal premises on a competitive basis (the rental price is lower), but there are very few such premises left. In most cases, private premises will be rented, and here, as they say, “the master is the master.”

A high rental price per 1 m2 can be very unprofitable for a new kitchen, because the area of ​​the premises will be at least 100 m2. For example, in Moscow, the minimum rental price is 1000 rubles/m2 (not in the center), it turns out that the monthly rent for 100 m2 will be 100,000 rubles, but you still need to pay a fee. fee and tax. For the regions these are astronomical figures. Therefore, an important issue is to find the most profitable premises in terms of rent.

Results

Step-by-step instructions on how to open a culinary business from scratch will help you evaluate your business and understand how much money you need for it, as well as what should be done and in what order. It is also important to identify sources of funding. If there is not enough money for a full-fledged start, but you do not want to attract third-party investments, then the best option is a home business. When forming an assortment, it is worth considering that a deli is a format of an establishment where you can purchase baked goods. The rest of the menu is compiled arbitrarily, focusing on your own imagination and capabilities.

How much money do you need to open a culinary business?

Calculating the exact costs of opening a culinary business is not easy. It all depends on many factors: location of the business, condition of the premises, equipment suppliers, etc. Let's imagine the approximate costs of opening a culinary shop, taking into account the rental of premises:

1. Renovation of premises and creation of design, from 200 thousand rubles;
2. Purchase of production and commercial equipment, from 300 thousand rubles;
3. Permitting documentation (SES, firefighters), from 50 thousand rubles;
4. Business registration, from 10 thousand rubles;
5. Other expenses: small equipment, furniture, recipe development, etc., from 150 thousand rubles.

Total: from 600 thousand rubles. This is the minimum cost of opening a small culinary department with its own kitchen.

Creating a range of dishes

The range of small culinary items may include:

• Potato casserole with minced meat;
• Pilaf with pork;
• Lazy cabbage rolls;
• Pork with potatoes;
• Cutlets (chicken, beef);
• Fried legs;
• Fried capelin;
• Salads (Olivier, squid, vinaigrette, Korean carrots, etc.);
• Dumplings and manti;
• Dumplings with potatoes and onions;
• etc.

A mini culinary workshop must produce a large assortment of “homemade” dishes, what people are used to eating at home. Moreover, it is necessary to constantly work to improve the taste of ready-made dishes. This will distinguish you from the nearest supermarkets, which usually consider cooking only as an additional range of goods sold.

You must always think about the competitive advantages of your cooking, otherwise the consumer will prefer to buy everything in the supermarket.

In addition to the quality of products, prices also influence culinary attendance. The price level should be kept at a low level, that is, at the level of its closest competitors or even slightly lower. On average, a lunch consisting of a first and second course should cost no more than 140 - 150 rubles.

Advertising is the engine of delicious food

For culinary purposes, advertising is not particularly necessary, it is enough to make a catchy sign and a display window, and put up a layout about the imminent opening a month in advance. But this is not enough for thorough promotion, plus advertising needs to be done constantly and supported in the form of various bonuses:

• Even if you have a home business or a culinary store, do not skimp on creating a website and promoting it on pages dedicated to your city on social networks with a clear indication of the address and area.
• Leaflets or magazines posted on bulletin boards or dropped into the mailbox (doesn't matter) are also a driver! Moreover, they should contain quite catchy information about your cooking with appetizing photos of dishes and a description of what a “hungry clerk” can buy both after work and during lunch break.

• Have you already started working and want to maintain “hot interest” and activate word of mouth? All in your hands! Set lunches and breakfasts, bonus dishes (this, by the way, includes something that is not sold with great success or, on the contrary, is in significant demand and you have a large assortment of all purchases for the dish), for example, a drink plus a dessert for the price of a dessert.
• Delivery is always needed in this type of business, and if it can be free (based on calculations), then it will be an impressive bonus to your piggy bank for increasing the number of orders.

Promotions on social networks are also obvious and should definitely be carried out, especially if the “backbone” of your customers are students.

Recruitment

Talented chefs and polite sellers are half the success of your business. The search for a good chef should be taken with special attention. The best solution would be to hire experienced workers, albeit with higher wages. You will only benefit from this, since young workers need to be trained for a very long time, and culinary revenue is needed from the first days.

To organize daily cooking work (7 days a week), you will need:

1. Cook, minimum 4 people (2 per shift);
2. Seller, minimum 2 people;
3. Accountant, 1 person;
4. Supplier or administrator, 1 person.

Don't neglect bonuses and incentives for excellent work if you value your employees. Working to increase the motivation of the workforce will have a positive impact on business development.

How to write text for a restaurant radio ad

This is a rather expensive way of advertising, but it works. When choosing a radio station, focus on your target audience. Advertising an expensive, elite establishment on youth radio will most likely not bring the desired result.

What should be the text for a restaurant advertisement on the radio? Simple and memorable. The commercial lasts 20-35 seconds, during which 4-5 sentences are spoken. During this time, a potential cafe visitor should understand what the advantage of your establishment is.

Rules for good text for restaurant advertising:

• Clear and short sentences
• Facts (your benefits)
• Numbers (discounts, promotions, prices)
• Information on how to find a restaurant or where to book a table: address, phone number

Be sure to include the address of the cafe and the method of contact. If the phone number is simple (333-43-43), it is better to indicate the number. If the numbers are difficult to remember, state the website address.

Example text for a restaurant advertisement on the radio:

Restaurant "Elegy" invites you to have a pleasant evening. For you: Italian, French and Russian cuisine, live music and show program. And also free food delivery in Moscow. Zhukovsky, 34. Phone: 555-85-85.

Which equipment to choose

Cooking equipment is the main expense when starting a business, and therefore it is better to rent it or purchase it used. You will need:

• Kitchen tables.
• Gas, electric and microwave ovens.
• Ovens.
• Combi steamers.
• Dishwashers.
• Coffee makers.
• Mixers and blenders.
• Grill, etc.

Don’t forget the auxiliary tools: vegetable cutters, cutters, grills, plates, cutlery and serving elements. There must be at least 1 cash register.

Do I need permission to open?

Regardless of the type and format of the culinary establishment being opened, in accordance with the Federal Law “On the Sanitary Welfare of the Population”, it is necessary to obtain the following sanitary and epidemiological permits:

• Production control plan.
• Concluding contracts for deratization, disinfestation, and disinfection of premises.
• Conclusion of the sanitary and epidemiological station to confirm compliance with GOST.
• The range of products sold is presented in the form of an additional application.
• Conclusion of an agreement for the recycling of fluorescent lamps, removal of solid household waste.
• San passports for means of transporting products.
• Certificates of quality of manufactured products in accordance with GOST.
• Drawing up an agreement with dry cleaning and laundry.

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Organizational nuances

Conducting activities in the culinary field, just like in any other field, requires official registration.

It is recommended to register an individual business with a type of activity covering the niche of delivery of food and drinks, as well as their production. For the functioning of a business, it will be important to use the simplified taxation system. As it expands, it is possible to consider the format of entrepreneurship in the status of a legal entity.

It is worth noting that the public catering sector is controlled by authorized bodies. For this reason, before opening a production facility or point of sale, you will have to obtain permission from the SES. To do this, you will need to provide a package of documentation confirming the fact that the operating conditions comply with the regulations, in compliance with which products are produced and sold that will not harm the consumer. To obtain a permit, you must have a completed rental agreement for the premises.

Each employee must have a document stating that he has passed a medical examination and his health condition allows him to work in the catering industry. It is worth noting that the document must contain information that the person does not have viral or infectious diseases that are potentially dangerous to others.

To conduct official activities, you need to have agreements for the supply of products, for which the supplier can provide documents confirming their quality.

It is also necessary to sign an agreement for the removal of industrial waste and for carrying out deratization and disinfection work. Additionally, you will need to regularly conduct laboratory tests of the premises, as well as the quality of the finished product.

The list and recipes of dishes are studied and approved by Rospotrenadzor. Its representatives must also be notified of the start of activities. The SES issues an opinion on the condition of the premises and equipment, as well as the availability, parameters and correct placement of the toilet and handwashing sink. Since the business involves the active use of equipment that consumes electricity, you will need a conclusion from the fire inspectorate that the electrical network is tested, reliable, can withstand heavy loads, and the risk of a short circuit is reduced to zero.

Expansion of the range

If redevelopments have been made in a rented or purchased building, they must be registered in the BTI. The absence of papers confirming the legitimation factor is a reason for the accrual of penalties and the issuance of an order on the need to hold the event. A licensed company must develop design documents for communications connected to the building.