The question of how to become a Yandex Taxi partner is very relevant. It's time to discuss it from all sides: we'll talk about the conditions for connecting to Yandex, the amount of the commission fee, what are the requirements for partners, the amount of tax required by law, what bonuses from cooperation do holders of a Yandex taxi franchise have, and whether there are any advantages from direct partnership.
Affiliate program from Yandex.Taxi: what is the essence?
The Yandex taxi affiliate program is a cooperation program developed by Yandex. In accordance with this program, an entrepreneur has the right to start working in the field of providing carrier services, i.e. hire drivers with a car or provide them with their own vehicle based on a rental agreement. The entrepreneur will keep most of the profit that the Yandex taxi franchise will bring for himself, and he will pay the rest to the service. In the process of concluding a contract, the percentage of deductions is always negotiated. As for the Yandex brand, it has long been promoted in the Russian Federation and there is no point in introducing it again.
The affiliate program is not new and has been around for quite some time. This period turned out to be sufficient to work out all aspects of cooperation, almost to perfection. But time does not stand still, putting forward new requirements, which is why the affiliate program is constantly improving, entering the market with new offers and services.
Benefits of the affiliate program
Anyone who has decided to join the Yandex taxi affiliate program to earn money wants to know what benefits it provides. Here are just a few of them:
- Quite a high percentage of payments. This type of cooperation makes it possible to earn high income;
- Yandex Taxi operates online through a mobile application, which is improved and updated periodically. The service area is expanding, which entails updating interactive maps. All this leads to only one thing: an increase in the number of real clients of the service;
- There are regions where competition among carriers is either very weak or completely absent. In this regard, partnership with Yandex will be the only right decision, because The carrier enjoys well-deserved trust among many passengers.
- this is a completely legal job. Yandex Taxi establishes partnerships only with licensed carriers, so issues related to taxation or claims from financial authorities are completely excluded;
- a rating list has been specially introduced and those regional partners who have a high rating have privileges in the form of exceptional conditions in the cooperation process;
- software for the work of taxi drivers and servicing potential clients is compiled competently and is provided by the employer completely free of charge, while many competing carriers offer their employees to buy it;
- You can pay for travel either in cash or by bank transfer.
It is in the company's interests to involve regional partners in its work. Some people want to become a Yandex taxi partner in order to connect other drivers, or work as a partner on a personal vehicle. And whichever option is chosen, both bring benefits, each has its own advantages and both are worthy of more detailed consideration.
How to open your own taxi company in 2020: step-by-step instructions
To penetrate a niche, it is necessary to assess the local market within the city. Perhaps a full-fledged taxi fleet is not the most profitable business option for your locality.
1) Options for starting a business
A person needs freedom of choice. A taxi company is good, but what if a person wants to start with something simpler. Are there any alternatives? The table below will tell you about all possible options for introducing taxi services into the market.
Direction | Peculiarities | Yield (out of 5 ★) |
Work as a private owner | A person just needs to get a permit for commercial transportation and he can start working. About 30% of entrepreneurs in small towns work according to this scheme, where a full-fledged taxi fleet is unprofitable. | ★★★★★ (5 out of 5) |
Dispatching service | The idea is relevant for big cities. Despite the high competition, you can always squeeze in as a participant in one of the city programs from private owners/city authorities. Here you will either have to purchase a taxi fleet yourself, or look for employees with their own cars. It is more profitable to use the first option, but the size of the starting investment is appropriate. | ★★ (2 out of 5) |
Collaboration with a large service | The simplest option, but the least profitable. A person simply enters into a cooperation agreement with one of the popular taxi companies in the city and begins to carry out transportation. In essence, this is not a business, but simple hired labor. | ★★★★ (4 out of 5) |
Franchising | A person receives a ready-made business with a developed marketing network and minimal risks of going broke. At the same time, you will have to increase your start-up capital and limit yourself in the processes of doing business. | ★★★★★ (5 out of 5) |
If you want to stand out from your competitors, you can combine passenger and cargo transportation together. Construction materials, furniture, etc. - all this needs to be transported, in addition to passengers, and if your taxi fleet can offer everything together, the credibility of the brand will quickly increase.
Next, we will provide a consistent algorithm for opening a taxi fleet from scratch + we will analyze the nuances at the most important stages of work.
Step #1. Business registration + selection of OKVED
Both a private entrepreneur and a legal entity can engage in transport services. The choice of an organizational and legal form of activity is the first thing a novice businessman will face. Only 2 options should be considered - LLC or Individual Entrepreneur. You can read about the advantages and disadvantages of business forms in the table below.
Form | Advantages | Flaws |
OOO | Prospects for attracting capital from outside. | Opening a business is more expensive. The situation is similar with liquidation. |
There are no restrictions on business - everything that is not prohibited by law can be sold in business. | Authorized capital is required. | |
The right to sell shares. | Restrictions on withdrawal of funds specified in the documentation. | |
There are no fees or taxes if there are no hired personnel or activities. | Dividend tax to founders. | |
Professional managers can help with management. | Mandatory tax and accounting. | |
Minimum liability for debt obligations. | Higher tax rate on profits. | |
IP | Minimum package of documentation for opening and closing a business. The entire package can be assembled by the individual entrepreneur himself. | There is a lower chance of attracting investment from outside. Banks do not want to give loans to individual entrepreneurs. |
Registration at the place of registration. | Restrictions on types of business. | |
There are no starting capital requirements. | Mandatory reporting at the place of registration, although an individual entrepreneur may work in a completely different place. | |
Free movement of funds. | You can't sell a business. | |
Simplified tax accounting, and accounting is not required at all. | You cannot delegate business management to managers. | |
Abundance of preferential tax regimes. | Mandatory contributions even if the business is inactive. |
The state fee for registration as an individual entrepreneur will be 800 rubles, and for an LLC this amount will increase to 4,000 rubles. In addition to a receipt for payment of the state duty, registration of an individual entrepreneur requires a copy of the passport and an application. For an LLC, the list is longer - an application with a notary’s seal, a constituent agreement + protocol of creation, and other documents, the full list of which should be checked with the tax authorities.
What is needed to license a taxi:
- Owning a car that is equipped with a taximeter;
- repair agreement through a service station or private technical department;
- a driver with more than 5 years of experience driving a vehicle and who has a closed medical record;
- implementation of the statute under the law on safe movement when transporting passengers and goods.
Opening your own car service center from scratch
Working in the niche requires full knowledge of Federal Law No. 169, which provides information on taxi licensing for legal entities/individuals. Now a few words about OKVED. Depending on the list of services, a person must indicate from 1 to 10 different codes. More details in the table below.
OKVED | Items | What is it used for? |
49.32 | Regulation of taxi fleet activities | |
Auxiliary codes | ||
49.39. | 31 | Bus rental management |
32 | Tourist routes | |
33 | To order within the city | |
34 | To order by country | |
49.41 | 2 | Cargo transportation on non-specialized vehicles |
3 | Leasing of cargo vehicles. | |
53.20 | 31 | Delivery of goods and transportation of passengers |
32 | Home delivery of food | |
33 | Other types of delivery | |
45.11 | 1 | Wholesale sale/rental of cars (taxi fleet rental) |
3 | Retail sale/rental of cars | |
82 | 20 | For a taxi dispatch department without a personal taxi fleet |
63.11 | 9 | For order collection services via the Internet and specialized applications. There is no personal taxi fleet. Only the control room. |
When registering, you can choose several OKVED codes, but only one has the right to be the main one. When adding to the list, pay attention to the need for licensing. By exorbitantly expanding the list of taxis, you may be faced with the development of a bunch of permitting documentation, which is not advisable for a beginner.
What is better: individual entrepreneur or LLC: 5 categories for comparison
Step #2. Organizational aspects: premises, personnel and equipment
We have already noted that in 2020, operating a taxi fleet without its own application means a loss of 30% to 50% of potential customers. Developing software on your own is an impossible task, therefore, it is better to leave this stage of work to specialists. Freelance platforms with adequate price tags will help you.
What does the list of equipment for a taxi fleet include:
- taximeters in each car of the taxi fleet;
- payment terminals (optional);
- checkers + roof lantern;
- servers and terminals for taxi operators;
- communication system between the driver and the client (also software);
- a multi-line phone that will allow you to process several calls from clients simultaneously;
- touchscreen phones with GPS navigation - this will simplify the search for the necessary addresses within the city where the taxi fleet operates;
- application for ordering a taxi via the Internet;
- tables, chairs, computers and other small items for organizing workspaces in the office.
If we take into account a taxi fleet without own cars - for 25 cars (optimal for starting in a niche), you will need to shell out from 200,000 to 300,000 rubles. Working in the field through your own taxi fleet, investments will increase sharply. The average cost of one taxi is 200,000 rubles. To organize a full-fledged taxi fleet in a big city, you need at least 15 cars. The math is simple - 15*200,000=3,000,000 rubles. The more cars, the more expensive the launch will be, but the profit with a personal taxi fleet is much more significant.
There are no special requirements for the premises. Geographic location is not important. None of the clients will come into the office, so you don’t have to worry too much about the repairs. Office area – 18-25 square meters. It is important to have communication systems - Internet, PC, telephones and radio.
Please note: to save money at the start, an entrepreneur can organize a dispatch center remotely, without any office space at all. Job vacancies for work in remote call centers periodically appear on the Internet, therefore, the agreed upon practice is not uncommon in the economy segment of business.
At the heart of taxi fleet management are dispatchers. Depending on the number of machines, the number of employees ranges from 6 to 12 people. Work schedule: 3 to 12 hour shifts. When working through an individual entrepreneur, it is not necessary to have an accountant, but it is recommended to have one. Fleet employees must be listed as clients of the control room - this will help save on taxes.
Why transfer workers to the client caste:
- no insurance premiums;
- less reporting;
- no expenses for purchasing a car;
- high profitability;
- ease of business development due to an increase in the number of dispatchers;
- there is no need for a license, since the drivers of your dispatch service will have to obtain it themselves.
The provided life hack allows you to solve the problem of how to open a taxi company without cars, which significantly saves the expenses of your business. A less attractive alternative is renting a taxi. You will have to complete additional documentation + avoid downtime.
Step #3. Taxi company advertising campaign
Without the popularity of a taxi company, the success of a business cannot be guaranteed. Along with well-promoted franchises, your taxi service will look inconspicuous. It’s sad, but in our country people judge by their cover, and in the case of taxis, by their price.
Promotion methods + their profits are shown in the table below.
Method | Tools | Profit (Out of 5 ★) |
Cooperation | We conclude advertising cooperation agreements with restaurants, clubs, cafes and other establishments in your city. Business cards or discount cards will serve as tools for attracting attention. | ★★★★ (4 out of 5) |
mass media | Radio, regional channels, blocks in newspapers and so on. | ★★★ (3 out of 5) |
Outdoor advertising | Advertisements on billboards/signposts, in shopping centers. You can use smaller promotional materials - leaflets, adhesive notices at bus stops, etc. | ★★★ (3 out of 5) |
Public shares | Discounts for trips at night or on holidays. The nuances will have to be coordinated with the taxi drivers. | ★★★★ (4 out of 5) |
Internet | Advertising the application through contextual advertising, advertisements on online advertising boards, promotion through social networks, etc. | ★★★★★ (5 out of 5) |
The cars need to be dressed in a corporate style - checkered logos and stickers. It can take from a couple of months and up to 100,000 rubles to develop a customer base.
2) An example of calculating the expenditure/revenue part of a taxi fleet
In this section, we will calculate the potential costs of various options for organizing a taxi fleet and analyze the profitability of the business as such. When developing a business plan, which you must have, the specified section will be referred to as the financial plan.
Type of investment | Amount (in $) | Expense item |
At the start | 8 000 | One car |
60 | Documentation | |
500 | Office rental | |
1 500 | Equipment | |
1 000 | Link | |
500 | Promotional Products | |
300 | Business software | |
Every month | 5 | Rent for 1 square |
20% | Utilities are calculated as a % of the rent | |
40 | Internet connection | |
200 | Taxes | |
Rate +% | Operator salary | |
100 | Car maintenance | |
0.05 | Refueling at 1 km | |
100 |
The above are approximate cost items, but your business plan may contain additional ones or some may be missing. Now let's calculate your potential income.
Initial data:
350 km – driver’s daily mileage;
$0.25 — cost of 1 km in the city;
Profit calculation:
350*0.25 = $87.5 - daily income from 1 car;
24*87.5= $2100 - monthly earnings from 1 car;
2100-(350*0.05*24) = 2100-420=$1,680 - earnings minus gasoline;
1680 – 700 = $980 – profit minus monthly expenses for 1 car.
That is, 1 car in a taxi fleet will bring a private owner about $1,000 a month. If we take into account a business without a personal taxi fleet, then the payback will be less than 12 months. When purchasing a car, the period increases proportionally. On average, from 1 to 4 years.
Algorithm and features of cooperation with the Yandex Taxi franchisor:
Affiliate program terms
In order for cooperation with the Yandex Taxi system to be fruitful, it is necessary to connect the cars of the partner taxi fleet to the Taxometer application from Yandex. Thanks to this application, it becomes convenient to interact with clients, because... orders come from addresses that are located near the current location of the taxi.
If the driver is on the order fulfillment line, the system can additionally give him another one when the address of the new order coincides with the taxi route to the first address. It turns out that using software, work efficiency only increases.
Each order is subject to a commission, and the Yandex system receives it. But the mobile application is provided free of charge and the company’s partners never charge any entry fees.
The company puts forward several important conditions for work, one of which is a non-disclosure agreement, which covers the entire period of cooperation and 5 years after its termination.
The affiliate program also provides for a ban on inflating prices for carrier services by the company’s aggregator. Everyone must adhere to the tariff schedule developed by Yandex.
The company, in accordance with the terms of the partnership, reserves the right to control the quality of services provided by the intermediary. Verification is carried out through the involvement of secret shoppers and control calls.
In addition, once every 3-10 days the driver must provide photographs of the condition of his car, both outside and inside. In order for the photo to correspond to the required angle, you must strictly follow the instructions.
How often this procedure needs to be carried out depends primarily on the ratings of passengers and on how the driver passed the test the previous time.
According to the terms of partnership cooperation, payment for the service can be accepted either in cash or by bank transfer.
Who can become a Yandex.Taxi partner
Future service partners must meet a number of conditions, including:
- A legal entity that has official registration and an open bank account can be involved in concluding an agreement. It is important that taxi employees are officially registered or have a document of an individual entrepreneur.
- The partner must have a license to engage in passenger transportation.
- Each tariff requires a certain number of cars and the fleet cannot ignore this condition. Their minimum number is completely dependent on the size of the locality where the business is launched. If it is small enough, the system will allow you to connect a fleet of 5 cars. In large cities this figure is much higher. In some cases, this issue has to be negotiated.
- All job applicants must have at least 3-5 years of driving experience. Their telephone numbers must be provided to the franchisor. In large cities of the country, including Moscow, those drivers who have decided to cooperate with Yandex Taxi are required to pass an exam before connecting to the service application on their knowledge of city streets and the statutory rules of the Yandex carrier. Each candidate is also tested by a psychologist, who assesses the drivers’ ability to cope with atypical situations on the roads and the ability to resolve conflicts that arise with unbalanced clients.
- To install the application, each driver must have a mobile device with the iOS or Android operating system.
- The work of the partner fleet administrator should involve a person who will be as correct as possible in his statements, especially when it comes to responding to negative customer reviews. If necessary, he must be able to take appropriate measures.
- You can formalize cooperation with the Yandex Taxi system for doing business if there are sufficient funds in the account of the partner company.
To create a taxi service you need:
- a legal entity to register and hire an accountant;
- as soon as the contract is signed, undergo a short training;
- rent or purchase an office along with a site and acquire all the required office equipment;
- select cars of the appropriate class, purchase them, register them and take care of obtaining a license;
- attract drivers to work.
In order to open a business, you need starting capital in the amount of 3 million rubles. The Yandex company, if necessary, can help in some matters related to analyzing the state of the carrier market in your region and developing a financial plan based on this data. Sometimes she helps to purchase cars at a decent discount and insure them.
To become a Yandex partner, you do not have to contact it directly; you can also do this through an aggregator.
Tips for the driver when choosing a taxi fleet
The taxi fleet is the first point of contact with Yandex.Taxi. The driver’s earnings will largely depend on it, and therefore the choice must be approached responsibly. The rating is not the only thing you can pay attention to.
“Experienced” drivers also recommend using the following tips: - In addition to rating on third-party resources, you can contact Yandex technical support for help. Here you will be answered questions about who is the main partner in the region, who has been on the market the longest and who has how many cars. — Check out extracts from the EGRLE to see the state of affairs of the service partner company. What if they are at the stage of bankruptcy? - Amount of commission. If you are promised more than 5%, you can safely remove such a taxi fleet from your proposed places of work, since there is nothing but a “scam” here. Let us remind you that in Russia the income tax is 13% and both the partner and the driver must pay it. Would anyone agree to work at a loss? Of course not. — Find out how payments are made in the taxi company, and whether this schedule suits you. Some promise daily, while others only offer weekly earnings. — Check out reviews online.
How to apply for a partnership with Yandex Taxi
How to become a Yandex Taxi partner is gradually becoming clear. But not everyone knows that not everyone can become one.
At the very beginning, you need to check the fleet for compliance with the requirements. If it is necessary to make additions or even change a certain number of cars.
In order to become a full-fledged partner, you need to go to the company’s official website and enter the following data into the form:
- what is the official name of your vehicle fleet;
- name of the city (all cities where your taxi fleet operates);
- full name and contact phone number;
- E-mail (you can do without it);
- cars and their quantity, which fully comply with the tariff conditions.
As soon as the questionnaire is sent, a company employee will contact the future partner. If the application is approved, the Yandex employee will proceed to discuss the details of cooperation, and if they are accepted, then all that remains is to formalize the contract.
Expenses and income of the control room as an independent business
The control room has very high monthly expenses. In the first few months after opening a business, things will not go well and you need to be prepared for this. Before opening, set aside approximately 1 million rubles, in case you are unable to turn a profit in the first few months.
Expenses
Initial costs | |
Hardware and software | 630.000 |
Website | 200.000 |
Total: | 830.000 |
Monthly expenses | |
Renting premises | 20.000 |
Rent 10 cars | 310.000 |
Salary of employees | 133.000 |
50.000 | |
Total: | 513.000 |
Income
Every day we rent 10 cars, and our monthly expenses are 513,000 rubles. For our business to even break even, we need 1,654 rubles from one car. daily income. For Moscow this is 3 orders, for other cities - 6 orders.
If one car brings 2,500 rubles per day, 5 orders for Moscow, 10 for other cities, then the net profit for the month will be 262,000 rubles. Thus, the taxi fleet will pay for itself in just 3 months. But this is a fairly positive option.
More realistic figures for a business that has just opened: net profit 65,000 rubles per month, payback 1 year.
To lower your monthly costs, don't rent many cars at once. Start with 5 cars, and then gradually increase the number as demand increases.
How partners connect to Yandex Taxi
To connect to the affiliate program, you need to visit the Yandex Taxi office, which is located in every regional center. It is enough to visit there just once to register, consult and connect the carrier’s software. And only after going through all these procedures you can start working.
There are reasons why a driver cannot visit the office in person. In this case, Yandex provides the right to use the online option for registration. To do this, you will need to use email and send scans of all required documents. The application will be reviewed in a timely manner and if it is satisfied, the driver will receive a code to activate the program by email, which he will have to indicate during registration.
Direct partner of Yandex Taxi: Individual entrepreneur with a personal car
Many drivers are interested in the question of how to become a direct partner in a taxi from Yandex, if they already have their own personal car, have a desire to work on it, and is this possible in principle.
The answer will be in the affirmative: yes, it is possible, if the applicant and his car meet the strict requirements of the carrier. Before getting a job at Yandex, the driver must obtain the status of an individual entrepreneur, which will give him the right to obtain a license. Only after this will he be officially employed by the company.
To obtain a license or if you have problems obtaining one, you need to contact Rosgostaxi or another similar organization, whose specialists will help you quickly draw up such an important document, without which it is impossible to get a job at Yandex Taxi.
In such companies, you can take the opportunity to purchase the entire package of services, which includes obtaining a license, obtaining the right to be considered an individual entrepreneur, and even connect to the Yandex carrier without unnecessary problems.
What is the advantage of a direct partner
As for the advantages, a direct Yandex partner has many times more of them, since he will work directly with the employer, and not with numerous intermediaries who each aim to receive their share of the income. Those who for some reason cannot connect to the partnership agreement will have to use another connection partner who runs this business in the city.
It is very important to know what factors influence the rating of a taxi company. This is primarily the number of passengers served, positive reviews, connection of a large number of cars with different tariff schedules, volume of transportation and earnings.
Therefore, in order to become a partner of a taxi company, you first need to familiarize yourself with its profile, study the rating and decide for yourself whether it is worth connecting to it.
For those who decided to become a Yandex taxi partner: tips
- If someone who wants to become a taxi driver is a beginner, then he does not have to join a fleet of vehicles, become a driver there, and then act as an individual entrepreneur. For such people, Yandex Taxi provides a simpler cooperation scheme, which consists in the fact that they must first obtain a certificate in their region that provides the opportunity to conduct business on an individual basis. After that, get your license.
- If you want to know what kind of connection scheme other organizations offer for direct cooperation, then using Rosgostaxi as an example, we will provide you with this opportunity: at first they will charge you a sum of money for registration, then most of your income will go into the employer’s pocket. There are companies where the deduction is 75% or higher.
- Typically, the license that must be obtained in order to transport passengers is issued for 5 years. After this period expires, it must be extended.
- You will also need to obtain a document that confirms payment of tax amounts on income for 1 or several months of business activity.
Everyone is free to go their own way. But if you take into account all the pros and cons, advantages and disadvantages, then everything that Yandex taxi partners receive stands out from the rest. Without a doubt, it is worth becoming a partner of this particular carrier.
Is it worth connecting to the Yandex Taxi affiliate program?
Connection is considered quite profitable, since the minimum rate of the official taxi partner from Yandex is only 9%.
When completing the necessary documents, you will have to run around a little, but this is a pleasant hassle, because cooperation with Yandex in the regions is an extremely profitable undertaking. In remote areas, they have not yet had time to connect to the service, so any competition is excluded even from carriers operating in these areas.
By connecting to an affiliate program, customer waiting time will also be reduced. There is no prohibition on picking up a travel companion along the way or providing other services related to the transportation of passengers and luggage.
Everything will depend on how competently the driver sets his priorities and manages his resources. The amount of profit depends on this. As soon as the driver connects to the Yandex Taxi partner program, he will understand how profitable it is.
Doubts
Before starting their own business, it is common for every potential entrepreneur to doubt the correctness of their choice. Yandex.Taxi is no exception.
Potential partners are tormented by thoughts about whether they will lose their own investments, whether they will make ridiculous mistakes, etc.
It is for these purposes that Yandex.Taxi provides support to its partners. In particular, eliminating the need to attract clients. In addition, a personal manager provides support for the project, not allowing the businessman to drown in his own guesses and doubts. To avoid mistakes, it is recommended to follow the advice received from Yandex.Taxi representatives. In fact, all the actions of a potential entrepreneur come down to their precise implementation.