Organizing a nursing home: what you need to open from scratch

• September 21, 2018
• Business ideas
• Denis Dmitriev

Today there are not many competitive business niches left that are really worth investing in. Nevertheless, some areas, thanks to pioneers, have already become quite developed, while remaining quite promising. One of these areas is the opening of a boarding house for the elderly. Of course, first of all you will need to draw up a detailed plan and learn about all the pitfalls of this business.

Visible prospects

Human aging is an inevitable process. However, not everyone can afford to meet the approach of venerable age in comfortable conditions. Those elderly people who are cared for by loved ones and relatives are best settled. Unfortunately, statistics on this matter claim that the vast majority of old people do not receive the necessary attention and care. The most reasonable decision for older people is to move to a special institution with trained staff.

It is generally accepted that throughout the country an extremely negative attitude towards nursing homes has developed. In reality, the opinion of the majority of compatriots is increasingly changing in a positive direction over time, and therefore many entrepreneurs are increasingly interested in how to open a nursing home in Russia.

Business plan for a boarding house for the elderly

What's next?

And then important information will be knowledge of the hygienic requirements for the placement, design, equipment, and maintenance of facilities of health care and social service organizations intended for permanent residence of the elderly and disabled, and the sanitary, hygienic and anti-epidemic regime of their work. Or simply put, Sanitary and Epidemiological Rules and Standards. More specifically, SanPiN 2.1.2.2564-09. Click on the red text below and you will have knowledge of the rules and regulations imposed by the state on the topic of interest to us.

SanPiN 2.1.2.2564-09

The business plan for a nursing home is reflected on the website in pdf format and the estimated figures are reflected for a specific case. For your situation, I have an Excel file with specified formulas for calculating EBITDA, NPV, IRR, payback periods, sensitivity analysis and other financial calculations. Write to me at the email indicated in the Contacts section and I will send you this very necessary tool for financial calculation of the profitability of a private boarding house for the elderly.

The older generation needs care and special care. However, relatives are not always ready to surround an elderly person with attention. While young family members are at work, the pensioner is left to his own devices. The situation can worsen even more if, with age, a person develops a galaxy of diseases, including mental disorders.

A private boarding house or nursing home is the optimal solution for all parties: the elderly person receives the necessary care and medical supervision, relatives are no longer afraid to go to work, and the establishment receives a well-deserved profit.

Guaranteed social protection or private sector

Unfortunately, the percentage of citizens of retirement age in Russia is gradually growing, and existing state institutions for caring for the elderly can no longer cope with the influx of guests. It is also necessary to take into account the fact that social institutions accept only single pensioners - the heirs must take care of the rest.

Family grandparents, and more often their relatives, can only apply to a private institution, therefore this type of business is considered the most competitive in the modern economy. Stereotypes about poor living conditions and negative attitudes towards nursing home residents are gradually being erased. Confidence in nursing homes is returning due to objective reasons: modern private institutions are distinguished by a high level of comfort and professional staff.

Preparatory stage

First of all, you should find out more about potential competitors. Organizing such a business in a small town that already has a built and functioning boarding house for the elderly is a rather risky undertaking. Too much competition will make the entire enterprise unprofitable and ruin it in the bud.

The situation is completely different when the opening of a boarding house for the elderly is proposed in a large city with from one to several million residents. Here you need to wisely select the area so that it is not already occupied by other private houses for the elderly. In large cities, people will prefer to choose the best of such establishments. The selection criteria can include a wide variety of indicators:

• location of the boarding house;
• price policy;
• personnel qualifications;
• list of services provided;
• presence of positive reviews.

As a rule, we are talking about comfortable private institutions, where the elderly, after getting used to the new environment, become much more comfortable than in their own home. At the same time, the service and services of a boarding house must offer something that is not available in ordinary home conditions.

Profitable old age: how a private nursing home works

Photo: Vladislav Shatilo / RBC

“Opening a boarding house is really not as difficult as many people think,” confirms the owner of the boarding house for the elderly “Close People” Tatyana Ilyina. “The state does not regulate this area of ​​activity, and there are no legislative requirements.” You just need to register a legal entity (“House by the Park” is an individual entrepreneur in simplified form), indicate in the documents the appropriate type of activity, for example, “care with accommodation,” and prepare a standard contract for the provision of services.

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Such an institution does not require a special license to open. “Due to the lack of general rules and requirements, everyone does what they are capable of,” says Ilyina. — The boarding house may have medical beds, a special diet or doctor’s services, or it may not have all this, the institution will still be opened. Therefore, when choosing a place for your family, it is very important to look at what kind of people are doing it. Only entrepreneurs who care about the elderly work successfully in such a business.”

Private nursing homes are controlled by Rospotrebnadzor and the fire service. According to Natalya, representatives of these services came several times at the start of the business, but after making sure that everything was fine, they no longer bothered me.

Seniors Market

The population of Russia, like the entire world, is aging. According to the UN, the proportion of people over 60 years of age in Russia in 2000 was 18.5%, and in 2050 it will be 37.2%. Today in Russia there are just over 1.5 thousand boarding houses for the elderly. For comparison: in France there are more than 7 thousand, in the USA there are more than 20 thousand. About 90% of all Russian boarding houses are state-owned. Most private homes for the elderly are located in Moscow and the Moscow region (over 90 boarding houses), St. Petersburg and the Leningrad region; in the regions the market is not at all developed - in cities with a population of over a million there are two or three private institutions. According to the calculations of the NP “World of the Older Generation”, 630 thousand elderly people in Russia need places in specialized institutions, but only 270 thousand are provided for. At the same time, not everyone is satisfied with the quality of public services, and many are willing to pay.

The cost of monthly accommodation in a private nursing home ranges from 24 thousand to 100 thousand rubles, on average - about 50 thousand rubles. The price primarily depends on the availability of medical services, quality of food and location. The main players are the UKSS network (700 places), Senior Group (230 places), “Close People” (120 places), etc. Natalya Peryazeva’s project “House by the Park” is very small - there are only 22 places, a month’s accommodation in a double room will cost at 60 thousand rubles.

If a private boarding house for the elderly can prove the high quality of services (for example, in Moscow one of the requirements is five years of experience in the organization), it can be included in the register of social service providers. Then the guests will come at the direction of local social protection authorities, which will compensate up to 80% of maintenance costs. For example, Alexey Sidnev’s Senior Group is included in the register, with a subsidy providing one hundred places in his network of boarding houses. But, according to him, working with the state is not very profitable - social security authorities set the maximum cost of a place, for example, in the Senior Group - it is 66 thousand rubles, of which the guest himself pays only 11 thousand rubles, and the average check in the network — 90 thousand rubles.

Where dreams lead

Investor of "Houses by the Park" - IT-. According to SPARK, in 2020 the company’s turnover amounted to 16.5 million rubles, profit - 2.2 million. Both of Natalia’s projects are located in the same building: the last floor of a three-story cottage is occupied by an IT company, the first two are a home for the elderly.

The launch of “House by the Park” cost 2.3 million rubles, the rental price was 250 thousand rubles. per month (167 thousand rubles, if you subtract a third of the space occupied by programmers). Tatyana Ilyina says that the start-up investment figure looks underestimated: “It’s hardly possible to meet this amount.” To open her first boarding house with 50 beds, she needed almost three times the amount of investment. Peryazeva says that she saved money on renovations: “We took into account the previous experience of the “children’s” business, when we made expensive renovations “for centuries”, and after two years we sold the project. Therefore, this time we rented the building already renovated, and most importantly, there was no need to remodel it to suit the needs of elderly guests.”

We had to spend money on purchasing upholstered and cabinet furniture for the living room, kitchen area and living rooms (including several special medical beds) - in total it took about 500 thousand rubles. It was not easy for some clients to climb to the second floor, so they bought a step walker - a chair-shaped mechanism that allows you to climb stairs (another 300 thousand rubles).

A separate cost item is bathroom equipment. Most elderly people need help, so they need special equipment: a lifting mechanism for immersing a person in the bath (costs 25 thousand rubles), a special chair for the shower stall (about 10 thousand rubles), metal handrails on each side and anti-slip mats. In total, the purchase of special equipment and furniture cost 1 million rubles.

Natalya decided to save on medical care - in the House by the Park there is no permanent doctor, like in most private nursing homes. “For emergency collection of tests, procedures or doctor’s examinations, we have agreements with Invitro, Gemotest and commercial ambulance,” says Peryazeva. The house has a standard first aid kit and a nurse on staff, and residents bring their own prescription medications.

“The lack of medical services is not a barrier to entry into the market, but it narrows the circle of potential clients,” warns Ilyina. “After all, many older people do need regular medical care.” She estimates that the presence of a doctor increases the cost of services by about 3-5%.

Natalya Peryazeva also found a way to save money on catering. The food is prepared in the kindergarten on the next street, brought to the “House by the Park”, heated and served in the equipped dining room. “We don’t have the opportunity to organize special meals,” admits Peryazeva. In general, the cost of purchasing, delivering groceries, and preparing food takes up 20% of the total monthly cost structure.

According to Ilyina, as a rule, “a boarding house for the elderly is a social facility with meals for guests, so it is subject to generally accepted standards for organizing this process.” In particular, a separate room must be equipped for the kitchen, and various requirements of Rospotrebnadzor and fire departments must be observed. Cooking in another room reduces the likelihood of inspections and saves space.

Founder of the nursing home “House by the Park” Natalya Peryazeva (Photo: Vladislav Shatilo / RBC)

Business about people

To attract future guests, they decided to use advertising on transport - they entered into an agreement with a local fleet of minibus taxis and placed advertising layouts on the doors and bodies of the cars. The move worked. “The first clients came precisely because of this advertisement,” Peryazeva remembers.

Now, to promote her institution, she uses contextual advertising, shoots videos and posts them on social networks, and spends money on search engine optimization. Choosing a nursing home is not a spontaneous decision; as a rule, relatives carefully study websites and reviews on the Internet. In the first four months of 2020, spending on marketing and promotion amounted to 500 thousand rubles. and exactly the same amount for the entire 2020.

Today, in the “mini-hotel for the elderly,” as Peryazeva prefers to call her institution, 15 out of 22 beds are occupied (70% occupancy). That's not a lot. The fact is that nursing homes are a seasonal business; increased demand begins in mid-May, reaches its peak in the summer and decreases by the end of October.

“The planned occupancy rate, which allows us to earn a profit, is 85%. Typically, it takes a year or two for a new facility to reach such numbers,” says Alexey Sidnev from Senior Group (the occupancy rate of his network is about 90%). “So everything is fine; for Natalya’s institution, occupancy is a matter of time.” “There is still no full load, and ours is no higher than 85%,” says Tatyana Ilyina. “A more important criterion is the number of residents per nurse, optimally one for three people.” At the Park House there is one caregiver for every five people. A total of ten people work there, including a nurse, a social worker, carers, a manager and an administrator.

The main difference between private nursing homes and public ones is that people rarely live there permanently. Usually, as Peryazeva says, grandparents spend from ten days to several months in the “House by the Park”. Owners of private nursing homes say that, as a rule, relatives decide to send elderly people to boarding houses after complex operations when they need a nurse; Another reason is that children go on vacation on their own and cannot look after their parents; Sometimes boarding houses are seen as holiday homes where older people can socialize with each other. The Western model, when people live in boarding houses all year round, is difficult to take root in Russia - older people do not want to be separated from their families, and it is expensive for children to pay for their accommodation for a long time.

Only a few people choose to live in the “House by the Park” permanently. “The main problem is the rather high cost of our services; we can provide decent conditions for less than 50 thousand rubles. per month is practically impossible,” complains Tatyana Ilyina. “If the boarding house is really good, some clients return to it from time to time.” The conversion is at least 30%, confirms Peryazeva.

"Grandfather's Garden"

30–45 thousand rubles are spent on maintaining one guest in the “House by the Park”. per month, a day's stay depending on the type of accommodation (from one to five people) costs from 3.6 thousand to 1.4 thousand rubles. in a day.

In 2020, the revenue of “House by the Park” exceeded 6 million rubles. In the fall, the project reached payback, but there is no profit yet; winter is the low season. By summer, Peryazeva expects to increase occupancy to 85%, and by the end of 2020 to receive the first profit. According to Alexey Sidnev’s calculations, the average profitability of this business is 19–22%. In 2020, boarding houses brought the Senior Group about 250 million rubles. revenue, but the company is actively building new facilities, so it is still unprofitable. But Tatyana Ilyina’s network of three boarding houses near Moscow “Close People” earned 5 million rubles in 2020. net profit with a turnover of about 20 million rubles.

An unexpected synergy was discovered between Natalia Peryazeva’s kindergarten and nursing home. Children and grandparents regularly visit each other. Children attend a concert or performance, adults participate in master classes or read fairy tales to children by the fireplace in the living area of ​​the kindergarten. “We are the only ones in Russia who figured out how to combine children and old people,” says Natalya. “Children should see that old age can be different, and in an educational sense, combining a garden and a home is good, but from a business point of view, these are absolutely two different segments,” Ilyina marvels. “If the owner of House by the Park manages to turn such a model into a competitive advantage, great.”

Moreover, Natalya decided that the kindergarten business model could also be used in the market for services for the elderly. In the near future, she plans to open a “grandfather’s garden” in the boarding house - an opportunity for an elderly person to stay during the day without spending the night. “In Germany and the USA, this model works successfully - relatives bring their loved ones in the morning and pick them up in the evening. They don’t sit within four walls, they communicate with each other and have fun,” says Natalya. The fact is that many elderly people are afraid of nursing homes and do not want to live there permanently, and the temporary stay model allows them to solve this problem and attract new clients.

Tatyana Ilyina says that in six years of work there have been no requests to “leave grandma for a couple of hours.” Staying on weekends is also not popular - no more than ten requests. Alexey Sidnev is more optimistic: “This is a great idea for a boarding house located in Moscow; it works in densely built areas, less often outside the city.”

Choosing the right building

A large empty building is considered the best option. Renting part of the house does not seem so reasonable, because the residents of the boarding house require peace and quiet for most of the day. A beautiful, peaceful view from the window will only be an additional plus. You should consider places located at a distance from railways and highways, industrial areas and other noisy places with high levels of air pollution.

Experts believe that half the success in the question of how to open a business in a private nursing home depends precisely on the stage of choosing premises for the future settlement of guests. It is not a bad idea to buy or rent the building of a former sanatorium or recreation center, especially if it is located outside the city, but not too far from a populated area. This location option obviously has a number of undeniable advantages:

• beautiful natural landscapes outside the window;
• the positive impact of environmental cleanliness on the well-being of elderly residents;
• frequent exposure to fresh air;
• Nature has long had a relaxing and calming effect on people.

Opening a nursing home: important nuances

When creating a business plan for a nursing home, an entrepreneur must clearly understand what issues and difficulties he will need to solve. First of all, you need to pay attention to the following aspects:

• selection of premises;
• personnel search;
• purchase of necessary equipment;
• development of entertainment programs;
• promoting your business.

A detailed study of these issues will allow you to avoid difficulties and open a profitable business. We will consider each of them separately.

Selecting a room

Almost half of the success of the future boarding house will depend on the choice of suitable premises. It must be big. It is worth considering the possibility of using buildings of former sanatoriums or recreation centers. Placing a nursing home outside the city will be the best option, because it will provide the following advantages:

1. older people will always be in the fresh air;
2. the location close to nature allows you to relax, enjoy the peace and tranquility of the place;
3. environmental cleanliness has a positive effect on well-being, especially for older people;
4. beautiful scenery outside the window.

And if there is still a pond nearby, a beautiful grove or a well-equipped park, then in such a boarding house it will be even better for pensioners.

The following premises will need to be equipped inside the boarding house:

• separate rooms for 1–2 people;
• dining room (guests need to be fed at least 3 times a day);
• bathrooms (it is better to place them in the rooms of pensioners, so that they feel more comfortable);
• medical office;
• clubs (for example, drawing, singing or dancing);
• living room (for joint leisure).

We are hiring staff

It is necessary to hire truly qualified and conscientious employees. Personnel must have the following qualities:

• patience;
• friendliness and smiling;
• attentiveness and sensitivity;
• honesty.

Guests should not listen to rude words or reproaches addressed to them; all this can negatively affect their health. If a pensioner asks an employee for something, the employee must listen carefully to the person and do everything to make him as comfortable as possible.

It is better to employ people with medical, pedagogical education or qualified psychologists.

We purchase equipment

To ensure maximum comfort for older people, it is necessary to create conditions for them so that they can feel at home in a boarding house. For this you will need:

• Beds _ It is better to purchase comfortable beds with the ability to change body position. This will allow the pensioner to sleep peacefully.
• Mattresses . There is no need to save on them. You can buy orthopedic models or mattresses that prevent bedsores from appearing on the body. This is especially important for people with serious health problems.
• Restrooms . The floor should not be slippery or cold. The bathroom should have everything you need - from the toilet and sink to shower mats.
• Handrails . They must be throughout the boarding house so that guests can move around safely.
• Elevators . Not every elderly person can walk up stairs. Surely disabled people will also live in the boarding house, for whom the elevator will be an opportunity to go down to the dining room, living room or somewhere else.
• A system that allows you to call a boarding house employee . Special buttons should be located in each guest’s room, because any of them may need emergency assistance.

The medical office must work around the clock, because help or some kind of medicine may be needed suddenly.

Thinking through entertainment

It is very important to take care not only of the comfortable accommodation of guests, but also of their interesting leisure time. Even though these people are already elderly, they also want entertainment and attention. The possibilities here are endless:

• board games (you can even hold real competitions with certificates and prizes);
• joint viewing of films, programs, series;
• dance school;
• vocal school;
• courses in embroidery, carpentry, knitting, drawing.

Promotion of the boarding house

Especially at the initial stage, you need to take care to use effective advertising so that all the rooms in the boarding house are filled. To attract older people, you can place an ad on television, radio, or the Internet. It is advisable to create your own website, describing in detail the services, advantages of the boarding house, and prices. All this must be provided with photographs of the building, rooms, bathrooms, dining room, and picturesque views around. You can post notices in medical institutions.

The advertisement must include a contact telephone number, address and basic living conditions in the boarding house.

Living rooms and dining room

It is important not only to choose the building correctly, but also to skillfully organize its internal structure. The main rule is that the premises should be multi-roomed, because each of the guests is recommended to be allocated a separate room for use. In rare cases, two people per room are allowed, but this approach can cause very negative reviews.

To open a boarding house for the elderly and attract the first guests, you will need to provide the building with all communications and specialized areas. For example, you will definitely need to allocate a fairly spacious room for a common dining room, in which, in turn, you will certainly need to organize high-quality meals three times a day, taking into account the individual diets of individual boarding house guests.

Bathroom and first aid station

In addition to the dining room, each nursing home is certainly equipped with bathrooms and showers. The ideal option involves installing a separate toilet and shower in each living room. Nevertheless, the option of placing one common bathroom per floor is allowed, which is often practiced when choosing a former dormitory as a premises.

Not a single boarding house for the elderly can do without a medical office with a qualified specialist. It is difficult to imagine how to open a boarding house for the elderly without the presence of certified doctors on duty on staff, because none of the upcoming inspections will allow the operation of such an institution. The specifics of advanced age require frequent seeking of medical care.

Equipment

Since a nursing home is not a sanatorium or a hospital, the entrepreneur will not need to buy equipment for treatment. However, you will have to spend money on the arrangement and comfortable accommodation of guests. For example, it is necessary to purchase special beds, with the ability to adjust, this will help feed and serve bedridden people who may also be in your boarding house. The mattresses on the beds must be special, which do not allow bedsores to appear and cause discomfort.

Beds in a boarding house for the elderly should be adjustable, this will help feed bedridden residents

The bathroom should have an area that allows several people to enter there, for example, a guest with the help of orderlies, and it should also be equipped so that guests have the opportunity to wash themselves (low shower counters, easy adjustment of water temperature, non-slip floor, shelves for hygiene products) .

The choice of flooring throughout the room must be approached very seriously, since a slippery floor can cause injury and even death to older people. Therefore, you need to exclude tiles and linoleum; it is better to choose a low-wool carpet that does not have a sliding surface, and is also secured with baseboards and does not move.

It is necessary to install handrails along the entire perimeter of the boarding house for ease of movement of guests. It is also necessary to purchase several wheelchairs and special walkers that will allow people with disabilities to move. If the boarding house has two or more floors, it is necessary to equip the house with an elevator, because the guests will not be able to go down on their own.

An alarm button must be placed near each elderly person’s bed, which will notify the staff that the person needs help. It is necessary to install refrigerators in the rooms for the convenience of guests, as well as, if possible, televisions so that they have something to while away the evening.

An alarm button must be installed next to each bed in case a person needs help.

In the case of meetings between relatives and clients, it is necessary to allow meetings in rooms; there is no need to allocate separate areas in the room where they will communicate, this is not a prison.

In the leisure room you need to install a large TV, install shelves with books, buy board games and equip it with sofas and armchairs. In this room, guests can chat, watch movies and discuss books they have read.

In the recreation room it is necessary to install a large TV, comfortable furniture, and also equip it with books and board games

In the gym you need to install several exercise machines for the strongest guests, as well as buy mats for health-improving gymnastics. The classes should be taught by an experienced instructor, who can be found for a piece rate.

The medical office must have first aid medications, as well as basic medications and blood pressure measuring devices.

The medical office must be equipped with tools and first aid supplies, and must also be replenished with basic medications.

In order to sometimes take your guests to the cinema or museums, you need to take care of transport; you can buy or rent a minibus for this. Such actions will have a positive impact on the image of the boarding house.

Elderly people need attention, so it is necessary to organize their leisure time and conduct various events

Allocation of areas for leisure and recreation

A smart move on how to open a nursing home and attract the attention of potential clients would be to offer some interesting employment during your stay in the boarding house. It is known that many old people have an excess amount of free time, which they would like to spend on something worth their attention.

A great idea would be to create one or more separate rooms for entertainment needs. On certain days, various competitions and events can be held in such premises. The large space allocated for guests' leisure time is well suited for dance clubs or therapeutic yoga classes. Those who prefer a quiet conversation over a cup of tea or reading the latest newspaper will enjoy the cozy living room specially equipped for these purposes.

Documents and advertising

It is very important to organize promotional events correctly. Without attracting the attention of customers, success will not be achieved. It is best to use the media and the World Wide Web for these purposes. You can create your own website where all visitors can learn about the advantages of your establishment.

People who will live in the boarding house must be properly registered. To do this, they must provide a passport, SNILS, a certificate of disability, if any, and a health insurance policy.

How much accommodation will cost is up to each entrepreneur to decide for himself. It all depends solely on the level of comfort of the rooms, food and service.

On average, nursing home equipment costs $100,000.

The amount is considerable, so there will be few competitors in this area. Taking this factor into account, the business should pay for itself in about 3-4 years. After this, the entrepreneur will receive a net profit, which promises to be considerable.

Recruitment and hiring of personnel

The rating of a future boarding house directly depends on the quality of work of its employees. Opening a boarding house for the elderly involves hiring both qualified workers with special education and those without it. Among the first, you will most likely need doctors with medical diplomas in various fields, nurses with knowledge of psychology and pedagogy, trained psychologists and psychotherapists, as well as cooks who can easily cope with preparing a variety of dietary dishes.

For other potential employees, special education may take a backseat. Any boarding house will undoubtedly need staff, including cleaners, orderlies and various assistants. Their competence and professional suitability, in turn, are determined by a number of personal qualities, including:

• honesty;
• patience;
• sensitivity;
• attentiveness;
• goodwill.

Staff who directly communicate with residents and resolve all kinds of problems and conflicts are obliged to listen politely to older people and strive for the maximum possible assistance in any matter.

Purchase of necessary equipment

It is impossible to provide guests with a high level of comfort without filling the interior of the boarding house with essential items. When drawing up a business plan for opening a nursing home, it is mandatory to include a cost item for general and special equipment. Any purchased items and items must meet the requirements of comfort and safety. The list of what you will definitely need when opening includes:

1. Beds. Comfortable beds with the ability to change body position.
2. Mattresses. Orthopedic models or special mattresses that prevent the occurrence of bedsores. Primarily required for people with serious health problems.
3. Restrooms. A complete set for the bathroom - from rugs and mirrors to washbasins and toilets.
4. Handrails. It is desirable to have handrails in all rooms and corridors, as well as bathrooms.
5. Ramps. For wheelchair users, who are often found among pensioners, this item is vital.
6. Elevators. It will provide comfortable movement for those who do not want to climb stairs, as well as for people with disabilities.
7. Panic buttons. An elderly person may need an emergency call from staff or doctors at any time. Availability is dictated by security considerations.

Costs of setting up a business

How to open a private nursing home? A business plan will help you specify the necessary items and calculate expenses. Of course, you will first need some cash investment. If you make calculations for a small institution, then the approximate required amount will be about 800 thousand rubles.

100 thousand to redecorate the premises . If more serious measures are needed, more funds will be required.

To purchase dishes, furniture and necessary items, at least 200 thousand .

Household appliances and medical devices will cost from 300 thousand .

Medicines and food will cost from 100 thousand , the same amount of money will be required to carry out a competent advertising campaign.

The cost of living for one person can vary between 700-1000 rubles per day. If you make calculations based on the minimum amount, it turns out that your monthly income will be from 20 thousand, and your annual revenue will be from 300 thousand . In this case, net income can be from 100 thousand.

Creating an entertainment program

There is no better way to distract guests from the frailty of existence than well-thought-out ways to spend their leisure time. It is especially useful to organize joint activities, such as a chess club or embroidery courses. A boarding house for the elderly as a business will quickly lose its relevance if potential clients find out that the establishment does not have any entertainment activities or ways to implement hobbies.

Suitable examples of club and hobby programs include the following:

• vocal or instrumental school;
• dance club;
• embroidery, knitting or drawing courses;
• a small cinema for watching films, programs and TV series;
• various board games with competitions and competitions, prizes and certificates.

In addition, work in nursing homes for the elderly should be encouraged. Someone may be interested in carpentry or teach something useful to others.

Attracting first guests

The methods for promoting such a business are similar to those used in other areas. After the opening, it is worth launching advertising on television and on the Internet, and advertising in newspapers. Create your own website with a description of the establishment and its advantages, as well as photographs of the building, living rooms and other premises.

It is possible to create a network representative office a few weeks or days before the actual opening of a boarding house for the elderly. In this way, you can stir up the interest of potential clients by telling them about all the advantages of being the first guests, providing certain discounts and presenting your establishment favorably.

Amount of starting capital and payback

Taking into account all the mandatory expense items in the business plan, to open a small or medium-sized boarding house you will have to spend at least one million rubles. The size of the investment largely depends on the number of places for guests. This business cannot be called profitable in a short time. The return on investment will take at least one year at best. The maximum expected payback period is within the six-year mark.

Before opening a nursing home, you need to think through everything carefully, draw up a competent business plan and collect the necessary amount of money for investment. Only after this will it be time to make your dreams come true and become the owner of a profitable establishment for the elderly.

Business valuation

Profitability

You need to understand that a private boarding house for the elderly is, first of all, a business, and a business must make a profit, without it there is no point in any commercial endeavor.

To calculate profits, we will use the figures of a small two-story boarding house located in a cottage with a capacity of 22 guests:

• deposit for a cottage – 250 thousand rubles;
• boarding house advertising – 1 million rubles;
• purchase of furniture, arrangement of premises - 750 thousand;
• equipment – ​​300 thousand.

Total – 2 million 300 thousand rubles.

Now let’s move on to calculating operating activities - expenses, profit and net revenue:

• personnel costs – 300 thousand rubles;
• cottage rental, cosmetic repairs, utility bills - 300 thousand;
• further marketing – 30 thousand;
• food and consumables – 130 thousand rubles.

Total expenses – 760 thousand rubles monthly.

The total profit was 780 thousand, total net profit - 20 thousand rubles monthly.

There are several ways that can help you reduce your overall expenses, thereby increasing your monthly income.

For example, you can refuse the services of a permanent doctor - this will reduce your monthly expenses by 3-5%.

The purchase of food, as well as the cost of preparing it, takes up to 20% of costs. Having your own kitchen significantly reduces these costs - up to 12% monthly.

Open a nursing home. Difficulties and overcoming them.