Are you a novice businessman who wants to open his own business that does not require special knowledge and brings pleasure and joy? Opening a children's entertainment room is what you need. In this business, the main thing is to create an atmosphere of celebration and fun. Children's entertainment is a very profitable business; it is very difficult to save on children, sometimes sometimes impossible.
Children are the flowers of life, parents always want to please their children and give them pleasure. There is always a stable demand for this type of service. In this article we will look at a small business plan on the topic “How to open a children's entertainment center from scratch.”
Project Summary
Despite the fact that children's entertainment centers are far from new in our country, competition in this business is still not great.
The best option would be to open your own entertainment center for children at the shopping center. This has its advantages:
- There is no need to look for a separate building and prepare it from scratch to open a center - on the basis of a shopping center you can find a premises that will at least have pre-finishing. There is also a high probability that a children’s center was already located there and only minor renovations will need to be done in terms of changing the interior design.
- There will be no problems with the clientele - parents go with their children to the shopping center for shopping, but running around the shops with children is also a pleasure, and therefore leaving the child to play under the supervision of animators is an excellent way out of the situation.
At the same time, you need to take into account that the work schedule of your children's entertainment center should be the same as the work schedule of the shopping center, and if there is already a children's corner there, then opening another one is unlikely to be rational. But, again, if you want to create something special, better than your competitors, then such an idea has room for implementation.
In order to minimize the risk of increasing the rent for the premises, it is better to enter into a long-term lease agreement in the shopping center. You can increase the number of customers using a bonus program, promotions, and special entertainment events.
Risk factors
Certain risks are present in any business. When starting a business, you should consider such factors and come up with ways to overcome them in advance. When opening a children's playroom, the following pitfalls are possible:
- Competition. At the moment, children's playrooms are in high demand, and therefore this business attracts many entrepreneurs. Think in advance about a strategy that will allow you to stay in the increasingly competitive market.
- Responsibility. Remember that responsibility for each child visiting your children's room falls not only on the employees of the institution, but also on you personally. Therefore, you need to carefully select personnel, monitoring their work at all stages.
Registration of activities
How to open a children's entertainment center from scratch? First of all, you need to formalize your activities. Since the use of attractions and various structures takes place, it is imperative to have permits and certificates of conformity for the equipment.
So, to legally conduct business you need to have the following basic package of documents:
- Registration certificate from the tax service - individual entrepreneur or LLC. But, since you will definitely have people working for you, it is still better to register as an LLC.
- Lease agreement or other title documents for the premises.
- Technical data sheets and certificates of conformity for the attractions used.
- Permission from the fire inspectorate.
- Permission from the sanitary and epidemiological station.
- License to sell food products.
- If there is a kitchen, and therefore service personnel, then their medical books.
Depending on the entertainment equipment used, additional documents may be required. For example, if it is a trampoline, then the permitting documentation for it will differ from other types of attractions, since the type of material from which it is made is taken into account.
As for OKVED codes, in this case it is group 92 or code 93.29.9.
A word of advice: Before purchasing or renting an attraction, be sure to check and obtain copies of its permitting documentation from the owner or supplier. Only after you are sure that the attraction is approved for use can you install it and put it into operation.
Services and prices
In a children's entertainment center, you can set either a separate tariff for attractions or introduce an unlimited package - for an hour or for the whole day. Also, separate tariffs should be established if you provide services for organizing children's parties.
The average bill for services and a children's entertainment center is as follows:
- “Unlimited” package – about 500 rubles.
- Unlimited package for several people (group of up to 5 children) – 2000 rubles.
- Children's trampolines - from 100 rubles for 5 minutes.
- Game labyrinths - about 400 rubles for 30 minutes.
Some children's entertainment centers do not use tariffs for individual attractions - they use the purchase of a ticket, which is valid throughout the center.
A little advice - at the initial stage of work, you do not need to set prices higher than those of your competitors. If the prescribed business plan for a children's entertainment center allows, then during the first time of operation you can even set the tariffs a little lower.
Selection of premises
You can open your own entertainment center either on the basis of an existing shopping and entertainment center or in a separate building. A good option would be premises in a well-populated residential area, but only if there are no competitors nearby.
The cost of renting a suitable premises for opening your own entertainment center will depend on the following factors:
- Popularity of the shopping center.
- Building location.
- Number of floors in the shopping center.
It is logical to assume that the more popular and expensive the shopping center is, the higher the cost of one square meter for rent will be. The average price is 1000 rubles. And since the premises must be at least 100 square meters, the business plan for the entertainment center must include at least 100,000 rubles for rent alone.
When choosing a room for arranging a place for entertaining children, make a choice based on the following requirements:
- At least 100 square meters, but this is only for installing attractions and 1-2 trampolines. If you want to arrange playrooms, pools with soft balls, slides, etc., rooms for children's parties, then the room should be at least 2 times larger.
- Attendance – given the shopping center, it must be popular among the population. If this is a separate building, then the area should be well populated.
- Presence of competitors - if they are within walking distance, then you better not be there. Well, or you will have to spend a lot on advertising, make the best offers to clients, and so on - in other words, lure away the clients of your competitors.
- Being prepared is ideal if there was already an entertainment center there before, so you may have to spend less on renovations.
A well-chosen location for a children's entertainment center is already a success. But not all of it.
Equipment purchase
After renting the premises, purchasing equipment is the largest expense item. And, most importantly, you need to carefully check the documentation - technical data sheets and certificates of conformity.
Otherwise, if the audit reveals errors in these documents, they may not only impose a large fine, but also face criminal charges, since the safety of children is at stake.
It is rational to divide the children's center into three zones: for active children, for those who like quieter games, and for those who like to ride on cars, pushcars, and so on.
For the active zone you will need:
- Trampolines.
- Slides, including slides with a pool of soft balls.
- Wall bars, carousels and swings.
For kids who like to play quietly on their own, you can arrange separate areas in the form of playrooms. You will need:
- Toys, constructors.
- Puzzles.
- Kinetic sand and things like that.
- Items for drawing – special boards, sets.
Don’t forget about tired parents - you can make a soft corner in the same room.
You can also additionally install:
- Attractions with simulated racing, shooting games, and so on.
- Air hockey.
- Table soccer.
Don't forget the furniture. Since we are talking about children, the ideal option would be frameless - it is safe and cozy. Speaking of the floor covering, it should also be soft; carpet is ideal, perhaps with an appropriate print.
For older kids, you can install an X-BOX, as well as several TVs for watching cartoons.
Staff
It is impossible to conduct all business independently in a children's entertainment center. Of course, at first, an entrepreneur can combine several positions, but this option is still not good.
It would be optimal to hire several employees:
- Administrator
- Several animators and hall workers who will monitor the children.
- Teachers who will work with children and conduct master classes.
- Junior employees who will monitor the condition of the attractions.
- Several cleaners, since one physically cannot cope with this.
By the way, if the budget is limited, then the functions of junior workers and cleaners can be combined in one position, but, of course, not for the same salary.
It is best to hire workers who already have experience working with children. As for salaries, it is optimal to take the average pay on the market.
Shift by personnel
Since it is difficult for one person to work all day in a noisy room with a huge number of children, it is better to organize the work of such administrators in several shifts. This will be much more effective both for the entertainment center and for the workers themselves.
Organizational plan of the children's center
When drawing up a business plan, describe the features of managing a children's development club. In the first stages, take on the position of director yourself. This way you will save on hiring an additional employee. Describe in detail the rules for providing wages and the nuances of interaction between structural divisions. Pay attention to the company's hierarchical system. When drawing up an organizational plan, clearly reflect the structure of the company. Diagrams can be used.
Describe the staff in detail. The children's center must employ educators, teachers and cooks. Additionally you can hire:
- choreographer;
- psychologist;
- speech therapist;
- accountant;
- art teachers;
- acting teachers.
Analyze in detail the list of services provided and include in the list of employees you cannot do without.
After filling out the organizational plan, write down job descriptions and adapt the staff for further coordinated and effective work. Subsequently, expand your staff by hiring additional teachers and a PR manager. Outsource bookkeeping. As a result, the time for calculating salaries and preparing reports will be reduced.
Marketing and advertising
Without advertising, no matter how good your children's entertainment center is, it is unlikely that you can develop your business successfully. Therefore, be sure to include cost items for the following in your children's entertainment center business plan:
- Outdoor advertising, including the exterior design of a children's center - a bright banner, a sign (even a neon one) - all this should be informative, memorable and thematically designed.
- Your own website with an order form and a call back. There must be a gallery with live photos, and video reviews will also be useful. The price list must also contain up-to-date information - keep an eye on this factor.
- Group on social networks.
- Contextual and targeted advertising.
It goes without saying that it is better to use an integrated approach - this will give the best result.
Advice: no need to save on advertising - choose experienced and conscientious contractors. Well-designed advertising is sure to pay off in spades.
You can attract customers (especially in the early stages of work) by holding promotions, introducing loyalty programs, distributing discounts, and so on. don't be afraid to offer something new and interesting.
Business benefits
The following advantages can be highlighted:
- high demand - state policy has recently been aimed at increasing the birth rate, so there should not be a shortage of clients;
- it is easier to open than a center for the intellectual development of a child or a private kindergarten - if only because you do not need to obtain a license to carry out educational activities;
- quick payback and small start-up investments (compared to other types of business related to teaching, raising and entertaining children).
Expenses and income
Expenses and estimated income are the main article of any business plan, and a children's entertainment center is no exception. Set aside a little more amount, so to speak, with a reserve, since force majeure circumstances cannot be excluded.
Start-up costs
The amount of expenses when drawing up a business plan for a children's entertainment center will consist of the following items:
- Rent of premises – at least 100,000 rubles.
- Repair.
- Documentation of business.
- Purchase of equipment - about one million rubles, hardly less.
- Salaries - for two hall administrators, if we take the average market indicator as a basis, about 60,000 rubles, the final cost must be determined independently, based on the number of employees.
- Registration of all permitting documentation - about 100,000 rubles.
- Advertising, including exterior design, website development - from 100,000 rubles.
Therefore, you need to budget at least 2 million rubles for start-up expenses.
Monthly expenses
Monthly expenses include:
- Payment for renting the premises is the same 100,000 rubles.
- Employee salaries.
- Purchase of consumables - wristbands or cards, provided rooms for children's parties, accessories for decorating the hall, dishes, and so on.
- Payment of utility services.
- Other payments.
Thus, you will need to spend at least 400,000 rubles monthly.
Income
Your income will depend on how many children will visit the children's entertainment center daily, as well as what services will be provided.
Approximately, based on 200 small clients daily, and an average bill of 150 rubles, per month (200 * 150) * 31 = 930,000 rubles. If you subtract the monthly minimum expenses, then the revenue is about 500,000 rubles. This means that you can recoup your investment in about six months, but please note that this is an approximate figure - it all depends on your business plan.
Attachments
Before starting a children's playroom business, you need to calculate the level of initial investment.
Here a lot depends on the scale of the proposed activity. Let's look at the approximate costs:
- Registration. To register an individual entrepreneur and obtain all permits you will need about 6,000 rubles.
- Indoor renovation. It all depends on its technical condition. But in any case, you will have to spend money on cosmetic repairs, because the children's playroom should have a presentable appearance.
- Purchase of equipment. The minimum kit for organizing such a room will cost you 200,000 rubles.
- You will have to spend 25-30 thousand on an advertising campaign.
- Renting the premises will cost about 10,000 rubles.
Thus, the total amount of starting expenses will be about 250,000 rubles. Now let's look at monthly costs. They include:
- Rent – 10,000.
- Salary to employees – 30,000.
- Equipment depreciation – 10,000.
- Advertising – 7000.
- Payment of taxes – 8000.
- Also, about 5,000 rubles will be spent on other expenses.
