BUSINESS PROJECT "CHILDREN'S CENTER". WHY? Lack of kindergartens and alternative preschool institutions. Unsatisfactory quality of those offered. - presentation

Summary of a business plan for a private kindergarten

A business plan for creating a children's organization has three main goals:

1. Opening a highly profitable preschool institution.
2. Buy a business plan for a kindergarten
   Profit.
3. Satisfying the consumer market in this area.

It is important to evaluate not only the payback period of the project, but also the number of one-time investments that will be required for a successful start.

Financial plan

Fixed monthly expenses of the kindergarten are:

• Rent - 150,000 rub.
• Salary + insurance contributions (17 people) - 440,000 rubles.
• Meals for children (4,300 rubles per child) - 172,000 rubles.
• Utility payments - 50,000 rubles.
• Consumables - 40,000 rub.
• Advertising - 70,000 rubles.

Total - 922,000 rubles.

Analysis of competition in this area

Any successful business requires assessing the activities of competitors. Over the past decade, the government has been creating conditions aimed at increasing the birth rate. At the same time, the shortage of state preschool educational institutions began to be felt even more strongly. Statistical indicators outline the following situation:

• About 30% of the Russian population needs kindergartens.
• There are only 600 places per 1,000 children in preschool institutions.
• Private kindergartens make up only 6% of the total number of preschool educational institutions.
• Due to the small number of competitors, this business has good prospects and, with proper planning, is quite profitable.

Important! The opening of kindergartens is relevant in megacities and urban settlements. Most often, parents give preference to organizations that have a license to conduct educational activities.

Summary

For information about what a resume should contain, read the article Structure of a Business Plan Summary.

Goal: “opening a private kindergarten in a residential area of ​​the city of Tambov”

Objectives: “making a profit from the provision of services for the maintenance of children in a private kindergarten”

Initiator of the project

The initiator of the project is a former kindergarten teacher with more than 20 years of experience working with children.

Investment costs

In order to open a kindergarten, it is planned to renovate the premises, which will be obtained for a long-term lease, as well as purchase furniture, toys, kitchen equipment and educational materials. The total investment amount will be about 610 thousand rubles.

Project financing

It is planned that the project will be financed from two sources. The first source is the project initiator’s own funds, their share is 30% of the total investment.

The remaining part will be financed through a bank loan. Loan amount – 420 thousand rubles, term – 5 years, interest rate 19%, repayment schedule – annuity payments. The loan is provided to the project initiator without collateral.

Project payback indicators

In order to calculate the payback of the project to organize a private kindergarten, a financial model was built that considers cash flows from the business over the next 10 years. Based on this model, the following project performance indicators were calculated:

• Inflation rate – 10%;
• Discount rate – 16.2%;
• Simple payback period – 4.9 years;
• Discounted payback period – 6.3 years;
• NPV – 625 thousand rubles;
• IRR – 32.1%.

The project has very good payback rates, so it will be attractive to investors and credit institutions.

Suppliers and contractors

In order to renovate the premises for the future kindergarten, a construction team of 2 people will be involved. Each specialist of this team has more than 10 years of experience and has recommendations.

A local cabinet furniture manufacturing company has been selected as a furniture supplier, which will produce the required number of tables and beds to order; chairs and mattresses will be purchased at a local store.

Services

The main service offered in the kindergarten is the reception of children for a daytime stay in the kindergarten with meals and naps. Children are left by their parents in the morning and go to work, and are picked up in the evening.

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Description of services

A private kindergarten means not only innovative teaching methods using modern technologies, but also increased attention to each student. The institution should have groups of three age categories:

1. From 1 to 3 years.
2. From 3 to 5 years.
3. From 6 to 7 years.

Each group is limited to no more than 10 people. Study programs include the following areas:

• Physical development.
• Development of artistic skills.
• Music lessons.
• Development of speech abilities, classes with a speech therapist.
• Visit to a psychologist.
• Development of communication skills.
• Studying mathematical and humanities disciplines in a playful way.

Home kindergarten is aimed at a five-day stay for children, and also implies the presence of weekend groups. It is designed for 40-50 children. A prerequisite is the organization of four meals a day, naps during the day, walks in the fresh air and a specially equipped playground. The cost of the institution’s services should be regulated depending on the solvency of the region and the average income of its residents.

Company organizational plan

Registration, documents

First of all, you need to obtain permission to conduct business activities. Both individual entrepreneurs and LLCs are suitable for organizing a private kindergarten. The registration procedure is simple:

1. Preparation of documents - passport, TIN, application and paid receipt of state duty. To open an LLC, you will additionally need to provide the charter of the company, the decision on establishment, the distribution of shares if there is more than one founders, as well as the fact of the presence of authorized capital.
2. Contact the Federal Tax Service.
3. Obtaining documents permitting business activities.

The procedure takes no more than 5 days.

Next, you need to obtain a license to open a private kindergarten. Many entrepreneurs ignore this point, guided by Art. 48 “Law on Education”. It states that activities related to child care and developmental services are not subject to licensing. Developmental centers, independent sections and clubs fit this definition, but not full-fledged kindergartens whose activities are related to the educational process.

Thus, a businessman faces a large fine if, during the next inspection, it turns out that the activities indicated in the documents do not correspond to reality. That is why it is recommended to immediately obtain a license.

Algorithm of actions:

1. Collection of documents - business permit, rental agreement for premises or ownership, information about the plumbing condition of the building, training programs, action plan.
2. Contact your local education department.
3. Submission of documents.
4. Waiting for a decision.

Officials consider the appeal within 30 days, after which they make a positive or negative decision. If a refusal occurs, then shortcomings are indicated, after correction of which you can submit documents again and count on success.

Premises and interior design

The premises for a kindergarten must comply with certain standards and requirements specified in SanPiN. The main thing is the area, which is distributed taking into account 2 square meters. m. for one child. To this you need to add the premises of the kitchen, corridors, utility room, and toilet. As a result, for a kindergarten with 50 people, an area of ​​140-150 square meters will be required. m.

In urban conditions, it is extremely difficult to find suitable premises. This must be either a separate building, previously used for trade or warehouse purposes, or be part of a multi-storey building. For example, two three-room apartments on the ground floor or a small warehouse near a shopping center in a residential area. In any case, the premises must be brought into proper condition in accordance with current standards.

Help: some entrepreneurs choose a country cottage as their premises. On the one hand, this is a good decision, because fresh air and nature have a positive effect on health while walking. On the other hand, the distance from the city cuts off part of the Central Asia. The decision is made solely on an individual basis, depending on the size of the city, the characteristics of the project and the preferences of the businessman.

There is not much to say about interior design. There are no standards or recommendations here. Children like colorful and bright colors, so when decorating a room, it’s worth starting from this. The materials used must be safe and environmentally friendly.

Purchase of equipment, furniture and inventory

For kindergarten you will need:

• wardrobes;
• benches;
• tables and chairs for eating and playing;
• sleep cots;
• bed sheets;
• cabinets and shelves for toys, books;
• equipment for the kitchen, utility room, toilet and bathroom;
• toys, educational construction sets, books, stationery;
• electronics – computers for work, projector and music equipment.

Kindergarten staff

Employees:

• 2 teachers per group;
• 1 assistant teacher per group;
• 1 cook;
• 2 assistant cooks;
• 1 auxiliary worker;
• 1 administrator;
• 1 medical worker;
• 1 accountant.

Renting the necessary premises

Today, a preschool institution can be opened both in non-residential premises and in residential buildings. The rented premises must comply with all building codes and regulations, this also applies to the street area.

During the search, you need to pay attention to its location. There should be no competitive organizations within a radius of 4-6 kilometers. Mostly young couples with children aged 1.5 to 6 years should live in the area.

On average, the area of ​​the room is selected at the rate of 3 square meters. meters per child. The requirements imply the presence of high ceilings and safe location of window openings. Rent, depending on the region and location, can vary from 30,000 to 100,000 rubles per month.

Opportunity Assessment

The private kindergarten will operate 5 days a week. Working day from 7:30 to 18:00. To avoid problems, we hire a teacher at one and a half times the rate.

A drawing and music teacher will come to the kindergarten separately. Only 2 times a week. They can be arranged as part-time workers or carried out as outsourcing. In our case, we chose the second option to eliminate the cost of paying insurance premiums.

One teacher will work with children. His responsibilities include looking after children, doing exercises, taking a daily walk (1-2 times a day), conducting developmental activities (counting, ABC, etc.).

You can hire one of the housewives living in the same building as a cook and cleaner. She will come 3 times a day.

The kindergarten will be located in a 3-room apartment.

Please note that there must be facilities for sleeping, playing and eating. In our case, the kitchen will be a place for ready

ki, 1 room - dining room, 2 room - playroom, 3 room for sleeping. The playroom will also have an activity area.

It is worth choosing an apartment with a separate entrance on the ground floor.

At the time of admission to kindergarten, parents must pay an entrance fee. From one child – 7 thousand rubles. This amount may vary depending on the region. On average from 5000 rub. up to 15,000 rub. We will count this money separately and use it to pay off initial costs. The total amount will be 84,000 rubles.

Buying the right furniture for a kindergarten

The largest expenses relate to the purchase of furniture and additional equipment. An entrepreneur needs to take care not only of the playing and sleeping areas, but also of the kitchen, wardrobe, bathroom, dining area and utility room. A sample list of furniture and equipment may look like this:

1. Beds (to save space - bunk beds).
2. Tables, chairs for play and dining areas.
3. Furniture for wardrobe equipment.
4. Furniture for administrative staff and teachers.
5. Cabinets, racks, chests of drawers, storage modules for gaming equipment.
6. Office equipment for comfortable work of employees.

With the right approach, purchasing goods from this list may require from 200 to 300 thousand rubles.

Marketing plan

It should be noted right away that the activities of kindergartens were not affected by the economic crisis that began in 2014, in terms of a drop in demand for services. The need to educate children in kindergartens does not depend in any way on the financial situation of their parents, rising prices for food, clothing and shoes, utilities, etc.

The policy of improving the demographic situation in the country, taken by the government several years ago, has now begun to bear fruit, and the birth rate has increased significantly. At the same time, requests for kindergarten services have also increased. It is impossible to underestimate this business idea.

One of its advantages in comparison with other types of business is its absolute win-win, even with inept business organization. In the capital, for example, there are quite a lot of families in which children are sent to kindergartens in most cases, clearly violating the norms for child care, simply because there is no other way out.

Based on this, we can conclude that there is no need to conduct any special marketing campaign, therefore, you can save a little on this expense item. In addition, the best advertising will be reviews from satisfied children. Therefore, almost all that is needed is to organize a really good institution with an interesting developmental educational program.

However, the problem in organizing a private kindergarten still exists. This is a matter of personnel - highly qualified educators and teachers. These professions are among the lowest paid today. Excluding, of course, the situation with elite kindergartens. Many specialists either “went” into tutoring, nannies, or governesses, or began working in related professions.

Download kindergarten business plan

The situation will be somewhat saved by the fact that the main job seekers are women over the age of 40 with solid work experience.

Table No. 2 presents the average salary level for kindergarten workers in the Central part of Russia:

Problems of registration in kindergartens in Moscow began to be solved by registering via the Internet, on the websites of institutions, or through MFCs - multifunctional centers. I would like to hope that in the very near future this procedure will be introduced in other regions of the country.

Table No. 3 presents the average prices for kindergarten services in various regions of Russia:

There is reason to believe that such an analysis of the situation in the field of kindergartens will be quite satisfactory for any investor who will appreciate the advantages of this business.

Recruitment and training of personnel

The reputation of an organization and the quality of services provided depend not only on a competent manager, but also on the qualifications of the staff. Any invited employee must be employed for a probationary period. When applying for a job, a background check, a medical examination and a certificate of no criminal record are required.

The presence of diplomas and certificates in educational subjects should be an advantage in the selection process. In addition to teachers, the staff includes kitchen workers, teaching assistants, a nurse and a cleaner. At the beginning of the activity, employees will have to perform additional duties and resolve related issues.

In the “Expenses” item, it is necessary to include in advance the costs of personnel training and advanced training courses. For many parents, regular retraining courses for educators are an important indicator. Depending on the age of the child and the chosen educational programs, staying in the institution will cost from 10,000 to 30,000 rubles.

Recruitment

High demands will be placed on the organization's hired personnel - teachers and educators (8 people). People with experience working in preschool educational institutions and only with a document confirming the qualifications of a teacher will be hired. The average salary will be 25 thousand rubles, with quarterly bonuses and additional payments. Kitchen workers (3 people), nurses (2 people), administrator and security guards (3 people) will also be hired. It is planned to outsource the services of an accountant and cleaner (incoming).

Advertising of kindergarten services

Like any business, a private kindergarten requires high-quality advertising. At the opening stage, it makes sense to conduct a targeted advertising campaign - handing out leaflets to passers-by and placing them in mailboxes in houses located near the organization.

To show the qualifications of teachers and interest potential clients, you can organize free entertainment and educational events on playgrounds in the courtyards of multi-storey buildings, and conduct presentations and master classes for parents. Word of mouth will also serve as excellent advertising.

Advertising in the media is a step for establishments that already have little reputation and respect. Therefore, “PR” on TV should be addressed a few months after the opening. But it is necessary to use social networks already at the stage of kindergarten formation.

Relevance

The relevance of organizing a private kindergarten (including at home) is due to:

• annual increase in the birth rate;
• the passion of young parents for a career that requires the investment of temporary resources (against the backdrop of the closure of some federal institutions);
• moving to a new place of residence (you must join a state kindergarten after the birth of the baby);
• the demands of parents in terms of nutrition and other conditions for the child’s stay;
• the financial opportunity to provide the child with better nutritional conditions and attitude from the staff;
• the fashion for the use of modern educational methods in private institutions (Montessori classes);
• the desire to place the child in a kindergarten with a small group size.

Current expenses

Not only one-time investments affect the profitability of a business project, but also proper planning of current costs. An entrepreneur should focus on the following list of expenses:

1. Rent.
2. Payment of utility services.
3. Tax and pension payments.
4. Cost of a kindergarten business plan
   Formation of a wage fund.
5. Food purchasing
6. Purchasing stationery
7. Household expenses.
8. Purchasing toys and educational aids.

Depending on the area of ​​the premises, the number of children and employees, the monthly cost will fluctuate around 350-500 thousand rubles.

Investment plan

To learn how to create an investment section, read the article on the structure of the investment plan of a business plan.

Investment size

The main expenses for opening a private kindergarten are for the renovation of the premises. The project provides for one group where there will be children from 2 to 6 years old. The maximum number of children in the kindergarten is 15 people. Based on these premises, we will renovate the premises, purchase furniture and kitchen equipment.

A breakdown of investment costs is presented in the table below:

Investment payment and work plan

Below is a work plan for opening a private kindergarten:

Below is a payment plan for work and equipment for the kindergarten

Risk Analysis

In order for a kindergarten to generate a minimum income, its occupancy must be at least 30 people. Financial risks may be accompanied by the following reasons:

1. The emergence of a large number of competitive organizations.
2. Change of technologies and methods of the educational process.
3. The human factor, a sharp decline in the birth rate.
4. Reduction in external financing.

A properly drawn up business plan for a private kindergarten with calculations will help you avoid negative risks.

Market and competitive environment analysis

A standard private kindergarten offers, among its list of services, childcare, activities for children, walks and meals. Unlike state kindergartens, overtime stay of the child in the institution may be provided. One of the significant advantages of such an organization is that it can even be located in a city apartment. We will consider the option of renting real estate, however, if you have your own apartment on the ground floor, you can significantly increase your income.

However, this is not the only advantage of the business. Today, the problem of enrolling a child in kindergarten is especially acute for parents: the reason lies, first of all, in the limited number of state kindergartens. Many parents can wait for their turn for years, therefore, in most cases, the optimal solution is an alternative solution to the problem. The popularity of private kindergartens is growing every day. What are the important factors to know about this business?

• The need to send a child to kindergarten is especially acute for parents whose children have already learned to walk and talk. Very young children require special supervision and care, so until the age of three, parents look after them themselves; fortunately, most organizations provide maternity leave to care for children.
• An enterprise such as a private kindergarten has a certain “female” accent, so this type of business will be relevant for a woman with a pedagogical education. Not only can you run a business, but you can also be a teacher, cook or cleaner, which will ultimately reduce your regular expenses.
• One of the significant advantages of business is high demand, which means you will always have clients, and regular ones at that. If the quality of the services provided is at a high level, the establishment will be recommended to friends and relatives, which means that advertising costs are reduced to zero.

The best solution to open a private kindergarten is in the area of ​​the city where wealthy people live. As a rule, among this segment of the population there is a particularly high demand for this type of service. Private kindergartens inspire confidence among wealthy people, so focus on clients with above-average income.

It is worth mentioning the competitors. They will be other private and municipal institutions located within five kilometers. In order to reduce the level of competition and quickly gain profit, it is recommended to carefully monitor the quality of services provided, give preference to professional and qualified personnel, as well as a unique selling proposition. So, you can provide additional services - sports activities, foreign language training.

Important: if dumping works well in other industries, then in this business you should not make prices lower than the market average. This simply doesn't make sense: your costs and efforts won't pay off and you'll miss out on potential income.

Sales plan and promotion

The average cost of keeping a child in a private kindergarten is 25,000 rubles per month. The final price will depend on the population of the city, the solvency of clients, and the demand for the service. At 100% utilization, the monthly income will be 750,000 rubles. But achieving such attendance is possible only after a few months. At first, the group’s occupancy may be 35–60%. Everything will depend on the correct promotion of the kindergarten. There may be several options here:

• placing a sign on the facade of the building;
• distribution of leaflets;
• posting notices on the entrances of nearby houses;
• placement of signs;
• advertising on windows (especially effective when placed in residential buildings);
• Internet promotion - website creation, group management;
• cross-marketing (posting information in children's clinics, beauty salons, hairdressers, pharmacies, shopping centers).

Cross marketing is one of the most popular and effective ways to promote business and services today. This strategy is fully justified in relation to kindergartens and educational centers.

Production plan

Basic equipment and supplies for kindergarten can be divided into the following categories:

1. For children's development and free play. This includes toys, stationery, teaching aids, children's furniture, technical devices and tool kits.
2. For music lessons and physical activity. This category includes children's musical instruments, a teacher's workplace with a musical instrument, teaching aids, an indoor and outdoor physical education and sports complex, toys and equipment for outdoor games.
3. The necessary supplies for organizing sleep are beds and bed linen at the rate of 2 sets per child.
4. For storing children's outerwear and spare clothes and shoes - lockers, stools, children's sofas and armchairs.
5. For eating - furniture, dishes, cutlery.
6. Sanitary and hygienic equipment - children's toilets, pots, towels, soap, etc.

At the same time, equipment is needed to organize conditions for children :

• Kitchen appliances and equipment
• Cooking utensils
• Uniform or workwear
• Washing machine
• Iron, ironing board
• Equipment for a medical office - furniture and special furniture, medical equipment and devices, overalls, etc.

Separately, you need to consider the possibility of purchasing a vehicle (bus or minibus) that will bring/drop off children.

The technical support of the kindergarten must meet all necessary requirements. Particular attention should be paid to security issues. In addition, the purchased equipment must justify the invested funds in the future and ensure full payback.

Equipment and renovation of premises

Opening a kindergarten requires the presence of a bedroom and playrooms, a kitchen, and a toilet. If we are talking about placing several groups in a non-residential premises, then you will have to separately provide for:

• wardrobe – 15 m2;
• dining room – from 15 – 20 m2 depending on the number of groups;
• kitchen – 9 – 10 m2;
• utility rooms for storing equipment and laundry - at least 3 m2 each;
• bathroom - 10 m2 (in non-residential premises on each floor there should be 2 toilets - for boys and girls);
• groups - 2 m2 per person in the play area and space for beds (for a group of 10 people, at least 15 - 20 m2 is required).

All premises must be in appropriate sanitary condition. Repairs will cost approximately 400,000 rubles. When using the premises of former municipal kindergartens, costs can be reduced to 50,000 - 200,000 rubles.

It is also important to purchase all the necessary equipment. The minimum set for 3 groups looks like this:

• furniture and all kinds of office equipment - from 500,000 rubles;
• obtaining a license, registration and resolving legal issues – 30,000 rubles;
• sign for the building – 50,000 rubles;
• purchase of teaching aids, toys and other equipment - from 50,000 rubles.

In total, about 630,000 rubles will be spent on equipping the premises. For a regular kindergarten group, the costs will be significantly lower - about 150,000 - 200,000 rubles.

How to open a family kindergarten: marketing plan

Due to the fact that large cities are overcrowded and many people need kindergarten services, it seems that there is no competition between private educational institutions.

However, recently dozens of new establishments are opening every year. To avoid having to think through advertising yourself and ensure rapid revenue growth, you can think about purchasing a better franchise. It will be easier to open a training center as a franchise, but in this case additional expenses should be included in the plan.

To attract customers, you can place ads on social networks, order advertising in windows and on transport. You also need to come up with additional benefits. For example, this could be transporting children home or extra classes.

Preparation of documents and obtaining licenses

To open a full-fledged garden, you need to register as a legal entity. For a kindergarten, only one option is suitable - a non-profit organization. It is registered with the Federal Reserve Service of the Ministry of Justice of the Russian Federation. The procedure takes about a month.

After registration you need:

• register with the statistics, tax, social insurance and compulsory medical insurance agencies;
• open a bank account;
• obtain permits from the sanitary and fire services;
• obtain a license for educational activities.

The license gives the right to educational activities with preschoolers in kindergarten

In order to obtain a license, you will need to provide a package of documents to the Department of Education:

• articles of association;
• premises rental agreement;
• positive conclusion from SanPinNadzor on compliance with the requirements of the sanitary regime;
• positive opinion from the fire service;
• document confirming registration with the tax office;
• training program;
• documents confirming the availability of training materials;
• information about the number of pupils and the team of kindergarten teachers.

Work without a license

Many entrepreneurs, not wanting to spend time and a lot of money on registration, position themselves as a development center or leisure center. In this case, you do not need to obtain a license, and it is enough to be registered as an individual entrepreneur. However, this will not protect you from inspections.

Kindergarten business plan: how much you need to spend on a building to get a license

The main starting point during the design phase should be the building. Proper arrangement of the premises will determine whether you get a license or not. Therefore, it is much easier to build it from scratch than to look for the right one. So, according to SanPiN 2.4.1.3049-13 dated 2014, the following requirements are imposed on the kindergarten building:

• Placement inside a residential area and not within enterprises that pollute the atmosphere and are sources of noise.
• It is better to build the room on a hill, otherwise you will have to spend money on equipment for draining water in case of flooding.
• A fence and landscaping are required along the perimeter.
• There should be an area with a shelter for strollers and sleds.
• External lighting that meets the standards of clause 3.3 is required.
• A playground for each group with an area of ​​7 m2 for 1 child under 3 years old and 9 m2 for children from 3 to 7 years old.
• There should be a canopy on the street with an area of ​​1 m2 per child (for 15 people at least 20 m2).
• A medical block with two rooms is required.
• Toilet room (pots, toilets, washbasins, staff cabin).
• Catering unit (cooking, washing and storing dishes).
• A changing room with facilities for drying clothes and shoes.
• Games room (also a place for eating and studying).
• Bedroom.

Based on the area standards (Appendix N1 of SanPiN 2.4.1.3049-13), the building of a kindergarten for 30 preschool children must have a total area of ​​at least 216 m2 (157 for children, 26 for the medical block, 33 for household premises and staff). The construction of such a building will cost approximately 4,000,000 rubles.

In order to save on the purchase of land, it would be more reasonable to build a three-story building. Then the purchase of land, taking into account the standards for the development of street areas, will cost 600,000 rubles.

Opening a kindergarten franchise

Today, for aspiring entrepreneurs, a franchise is an excellent opportunity to start their own business, eliminating most risks and reducing start-up costs. This format of running your business has many advantages:

• saving time - franchisees do not need to develop the concept of their kindergarten or select suitable methods;
• the presence of proven methods of work that produce results (especially for developmental kindergartens);
• consulting support (a conscientious franchisor not only provides a ready-made business model, but also helps to draw up a business plan for a specific city);
• the presence of a ready-made brand known to people, which attracts loyal customers even before the opening;
• reduction of costs (due to assistance in finding and purchasing equipment, provision of teaching materials, no need to seriously spend money on advertising the establishment);
• assistance in obtaining subsidies (since a private kindergarten is a socially significant business, financial support may be provided within the city, region, or country in the form of cash deductions, exemptions from taxes and fees).

The effectiveness of a franchised kindergarten will largely depend on the correct choice of the franchisor. The most popular offers in this area are:

Opening a kindergarten under one of the presented franchises will not be cheap, since such establishments are designed for a large number of places. Additionally, the franchisor charges a fee for the provision of teaching materials and programs developed in accordance with existing standards (for example, education in “Little Country” kindergartens complies with Federal State Educational Standards).