Step-by-step guide: how to open a children's attraction business


Not everyone decides to start a business during a crisis - the risk of quickly going broke and losing the money invested is too great. Beginning entrepreneurs want to be sure that their chosen business niche will bring a stable profit, but this cannot always be guaranteed. And yet, the opportunity to build a profitable and simple business in the current financial instability exists. To do this, you just need to choose a niche with low competition that will generate a stable income.

We suggest that budding entrepreneurs turn their attention to children's vending attractions, since they can always generate a stable income. Even in times of crisis, parents always find ways to please their children. The cost of riding a children's attraction is usually low, so the demand for the service is high.

Trampoline slide

If you ask an entrepreneur which of the attractions in his mini-park is the most proven and reliable in terms of earning money, you will probably hear in response - trampoline - slide! Indeed, children love trampolines so much, and if it also has a slide, not a single child can pass by such a miracle.

Installing a trampoline slide in any crowded place with children will definitely bring profit. This is such a proven business that it can be compared to a bread kiosk.

Collection of documents for opening

You do not need to obtain a license for an amusement park. But permission to place attractions in the city in a specific area will have to be obtained.

The target audience is children and those accompanying them. Therefore, the area is selected taking into account safety for small clients. There should be no establishments selling alcohol and cigarettes in the district. These criteria will be taken into account by the administration and Rospotrebnadzor when deciding on concluding a lease agreement for the selected location.

Notification to the Rospotrebnadzor service about the start of business activities in the field of children's recreation and entertainment.

Quality certificates for all equipment that will be used in the trampoline town.

Maintenance certificate for inflatable modules and other sets for children's entertainment.

Typically, all documentation is provided by the amusement park equipment manufacturer. There is no need to conduct independent examinations at the discovery stage.

Trampolines

How much money do you need for trampolines?

The recipe for success in this matter is extremely simple. Purchase a trampoline slide, costing from 300,000 rubles. Anything cheaper, as a rule, does not look very interesting, which means it attracts less attention. The slide should be as big as the trampoline itself, then children will come to it again and again. During the summer season, some children jump on the same trampoline at least 20 times, and parents spend several thousand rubles on just one attraction. The advantage of the trampoline slide is that it works even in residential areas of the city. The more young families living in the area, the better. For this reason, there are a lot of places to place this attraction. The payback period for a trampoline slide, provided it has a good location, is no more than 2 months.

Project Options

An amusement park belongs to the industry of entertainment services for people of all ages.
Our company offers trampoline activities for children from 2 to 18 years old. Location of attractions: site in the central part of the city. Area of ​​the House of Culture and park area.

No premises are required because the trampolines will be located outside. This will be a trampoline town surrounded by a fence. The territory is registered under a lease agreement with the city administration.

Territory area: 600 sq. m.

Working conditions

All year round, with the types of attractions adjusted according to the season.

Opening hours:

Mon-Fri: from 12:00 to 19:00 in the winter season; from 12:00 to 21:00 in the summer season.

Sat-Sun: from 10:00 to 19:00 in the winter season, from 10:00 to 21:00 in the summer season.

Service list

  • Soft slide ride.
  • Jumping on an inflatable trampoline.
  • Jumping on a regular trampoline with guardrails.
  • Labyrinths with obstacles.
  • Water attractions.

Other types of entertainment are also possible.

LLC was chosen as the form of registration.

Taxation under the simplified system (STS).

Type of activity codes according to OKVED: “Activities in the field of recreation and entertainment” (93.2).

Shooting Range

Another proven entertainment business for all times is opening a shooting gallery. First of all, we are talking about a classic, pneumatic shooting range. In any resort town, on any beach or city park, shooting ranges are constantly in demand. Where there are a lot of vacationers, the shooting ranges are constantly filled with shooters.

How much can you earn by opening a shooting gallery?

Shooting galleries are profitable because they are equally interesting to both men and women. The cost of the game, as a rule, does not exceed 50 rubles, which is an excellent bait. But it never ends with one shot, so the average client leaves at least 300 rubles at the shooting range.

How much money do you need to open a shooting range?

For a novice entrepreneur, a shooting range is attractive because it requires minimal start-up costs. Often, opening a tent with pneumatic guns requires no more than 100 thousand rubles, and all the investment can pay off in a couple of city celebrations (May 9, Youth Day).

Investment estimate

To open a children's amusement park, you will need to improve the territory and buy the necessary equipment. We will indicate the costs in table form for greater clarity.

NameExpenses, thousand rubles
Fence around the perimeter of the town50
Building for ticket sales and staff accommodation35
Benches for visitors25
Playground130
Trampolines with mesh fencing70
Trampoline slide700
Inflatable trampoline520
Water trampolines95
Electric cars200
Connection to a power source, pumps for inflating trampolines, provision of access to water for water attractions50
Installation of a trampoline town50
Total expenses1 million 925 thousand

The table shows the average cost of attractions for a trampoline park. This may change as suppliers are selected or some modules are replaced with better priced options. Some manufacturers offer discounts for large orders, which can also reduce the final cost of equipping an amusement park. Additional costs will be spent on maintaining the park in working order, renting, equipping with electricity, and installing a dry closet. This may cost 100-200 thousand rubles. Let us separately dwell on the issue of hiring staff and setting their salaries.

Mobile 5-d cinema

Some may think that 5-D attractions have long gone out of fashion. Yes, there is no longer a rush, but the business still generates income. Children really like this entertainment, and you can take your parents with you. The 5-d attraction (or 7-d) can easily be called family entertainment. Unlike real park attractions, 5-D cinemas seem absolutely safe and at the same time bring no less thrills. In our town (100 thousand inhabitants) for the past 5 years, starting in the spring, they have been exhibiting a 5D cinema, and in the same place. And they don’t complain about attendance. No matter how you pass by, you can always see several people waiting in line. The main criterion for success is to update the routes on time and customers will come again.

Step-by-step plan for opening a 5-d attraction (or 7-d)

You can choose two formats of operation - stationary, when the attraction is in one place all the time, and mobile, when the cinema moves around small regional cities and towns. The first option is good because it requires less hassle and earns money from regular customers. However, there is also a minus - over time, the entertainment becomes boring, and the cinema begins to bring in less profit. The mobile format of work, on the contrary, is more labor-intensive, but the organizer always receives excess profits. Since the arrival of such a wonderful entertainment in any village causes a storm of positive emotions among local residents and for 2-3 days there is no end to those interested.

Catapult (blob)

Perhaps one of the brightest and most exciting beach attractions is the water catapult or blob. Installing such a thing on any beach causes a storm of admiration and crowds of people wanting to get adrenaline or just show off in public.

The attraction consists of only two components: a jumping tower and an inflatable cushion, like a trampoline. The length of the cushion (blob) is on average 6 meters, and the width is at least 2.5 m. The flight range from a catapult depends on the height of the fall and the mass of the jumper.

How much can you earn on a water catapult?

The average price of a blob jump is 200 rubles. It takes no more than 10 minutes per client, including instructions, preparation, putting on a vest and the jump itself. During one beach day, the attraction can accommodate up to 35 people, thereby earning 7,000 rubles. The water catapult itself can be purchased on the Internet, and the tower can be ordered at any local plant that welds metal structures.

Difficulties in this case

The main difficulty in this matter is to “knock out” permission to install the attraction. Depending on who owns part of the beach, you should contact either the local administration or the owner of the land plot (more precisely, the tenant). You can count on a quick payback for your blob only in resort towns, where there are always a lot of vacationers who are ready to spend money on any entertainment. On city beaches in central Russia, the blob will operate for no more than a month, due to weather conditions.

Carousel

Attachments:

from 50 thousand rubles

The most popular attraction is the carousel. It is impossible to imagine any playground or park without them. And children ride everywhere with pleasure. Therefore, it would be a good idea to place a carousel in an open area. What it will be depends on the amount the entrepreneur has.

The simplest option is a rocking chair. One such attraction, which is intended for small children, will cost about 40 thousand rubles. A more serious option is the classic carousel with horses. But for a small attraction you will have to pay an average of 350 thousand rubles. If the attraction is technically more complex, for example, a carousel with spinning cups, then the cost will be more expensive - about 400 thousand rubles or more.

Flyboard - water extreme sports from the future

Flyboard rental is a business idea for resort towns. This is a mega-cool new product that captures the attention of absolutely all vacationers.

About Flyboard

Flyboard is a jet water board, which, thanks to water jet boots, allows you to rise above the water up to 10 meters. The skater can not only rise, but also dive into the water. It looks very cool and unusual. The following video clearly shows how the flyboard works:

The operation of the entire system comes from the jet ski engine. If you set up a similar rental service in a resort city like Yalta or Sochi, there will be no end to those interested.

How much can you earn on flyboarding?

The average price for 15 minutes of rental is 3,000 rubles. Even if only 5 people use the rental per day, the revenue will be 15,000 rubles. In 20 - 25 days of work you can earn about 350,000 rubles, and in three summer months - more than a million. Although in fact, the income can be 2-3 times more if the number of rides per day is 10 - 12. The only drawback of the attraction is its price. For a set that includes a flyboard, boots, an 18m hose, and a pipe-connector to the jet ski, you will have to pay at least 250,000 rubles. Plus you will have to purchase a jet ski, which doubles the amount of investment.

Amusement Park Business Plan

  1. Project summary.
  2. Description of the amusement park concept.
  3. Market analysis, including competitors and potential customers.
  4. Project for organizing the park territory, erecting buildings and attractions.
  5. Client attraction plan.
  6. Organizing a marketing strategy, identifying sources of income and their amounts.
  7. Current cost plan.
  8. Ways to mitigate project risks.
  9. Assessing the feasibility of launching a project.

Why do you need an amusement park business plan?

  1. A business plan is expert assistance in organizing your own amusement park and protection from mistakes.
  2. A business plan is a document that will be of interest to all external users of the project: bankers, investors, etc.
  3. A business plan is an action strategy that will allow you to achieve the expected result in the shortest possible time.

Select the appropriate option

Standard Advanced with financial calculations

with Excel financial model

This kit is ideal for those who need a business plan to obtain a loan or attract investment. DescriptionTables and graphsPayment and delivery Description

The extended business plan includes an amusement park financial model in Excel format.

The business plan was developed taking into account the practice of evaluating projects in Russian banks, as well as taking into account the requirements of investors and funds for supporting entrepreneurship in the Russian Federation. It will allow you to justify management decisions on investing in the creation and development of an amusement park, predict its financial results and assess risks.

A full description of the business plan can be downloaded from the link:

Description of the amusement park business plan.pdf

To view the content, download the file:

Description of the amusement park business plan.pdf

Tables and graphs

To see the list of tables, graphs and diagrams, look at the file:

Description of the amusement park business plan.pdf

Payment and delivery

You can pay in the following ways:

  • Bank cards (Russia)
  • Electronic money
  • Terminals and communication salons
  • Money transfers
  • Bank cards (International)

Submitting a business plan and financial model:

Dispatch is carried out within 24 hours after payment to your email address.

Business organization

An amusement park is an opportunity to have a good rest with the whole family and get a boost of energy and good mood.

On the territory of the Russian Federation, such vacation spots are not very common, especially for medium and small cities. At the same time, business profitability can be very high even in small areas.

The main thing is to plan the project correctly. For this, an indispensable document for you will be an amusement park business plan.

Stages of business organization:

  1. Choosing the most accessible location for an amusement park.
  2. Design stage.
  3. Coordination of the project with supervisory authorities and obtaining permits.
  4. Construction of structures, buildings, attractions.
  5. Attracting personnel.
  6. Launch of a massive advertising campaign.
  7. Grand opening and start of work.

The main risk of business is its seasonality. As a rule, the park operates only in the warm season, that is, no more than 6 months a year. In order to partially compensate for lost profits and maintain at least partially stable staffing, options for using the park in the winter season should be considered. For example, open a skating rink with the possibility of renting skates.

Market analysis and description of the amusement park project

In recent years, there has been a revival in the market for organizing amusement parks, although their number in Russia is relatively small - about 1000.

In addition to children's attractions, park organizers organize entertainment for the whole family, indoor and outdoor restaurants and service islands (face painting, cotton candy, etc.).

Since the niche is not yet occupied enough, and the demand for services is high, you should enter the market as quickly as possible and take a worthy position in it.

Produced goods/services

Amusement services, equipment rental, cafe and restaurant services, etc.

Potential clients

Individuals.

An example of calculations for opening a small amusement park is given in the business plan.

Investments:

Expanded with adjustments
Standard business plan Extended amusement park business plan with full business analysis and 5-year financial plan Extended amusement park business plan with full business analysis and 5-year financial plan
Detailed financial model of an amusement park Detailed financial model of an amusement park
  • Analysis of profit and profitability by individual business areas and products
  • Analysis of risks and business safety margin by sales volume, cost and credit load
  • Sales forecast quarterly for 5 years
  • Quarterly cost forecast for 5 years
  • Calculation of conditions for obtaining and repaying a loan
  • Break-even point calculation
  • Quarterly Cash Flow Report for 5 years
  • Analysis of financial and investment indicators
  • Analysis of profit and profitability by individual business areas and products
  • Analysis of risks and business safety margin by sales volume, cost and credit load
  • Sales forecast quarterly for 5 years
  • Quarterly cost forecast for 5 years
  • Calculation of conditions for obtaining and repaying a loan
  • Break-even point calculation
  • Quarterly Cash Flow Report for 5 years
  • Analysis of financial and investment indicators
Adjustment of the business plan to your numbers by our analysts within 5 working days
Business plan volume: 30 pages.Business plan volume: 80 pages.Business plan volume: 80 pages.
10,000 rub. 20,000 rub. 39,000 rub.
RUB 1,390 RUB 2,950 RUB 24,990
BuyBuyBuy

InvestmentsTermsAmount, thousand rubles

Registration of an organization, paperwork 2 months xxx
Rent of land (for the first 3 months of operation) 3 months xxx
Design work 2 months xxx
Construction of structures, attractions and premises 3 months xxx
Providing communications (electricity, water supply, etc.) 2 months xxx
Carrying out territory development work 1 month xxx
Organization of parking 2 months xxx
Landscaping of the park 1 month xxx
Organization of a massive advertising campaign for the opening of an amusement park 2 months xxx
Other costs xxx
Total xxx

According to the example of an amusement park business plan, investments in the business will amount to at least 120 million rubles.

Income:

Source of income

approximate price

Sales volume, per year (average)

Amount of revenue, thousand rubles per year

Selling tickets for attractions xxx xxx xxx
Equipment rental services xxx xxx xxx
Services from catering outlets xxx
Other income xxx
Total xxx

Average revenue will be about 60 – 80 million rubles annually.

Expenses:

Expenses

Amount per year, thousand rubles

Communal expenses xxx
Park maintenance services xxx
Remuneration of personnel, social services. contributions xxx
Advertising expenses xxx
Loan servicing (interest) xxx
Taxes xxx
Costs of operating catering facilities xxx
Total xxx

Annual expenses average 50 million rubles.

Profit, payback and profitability of the business:

Index

Meaning

Profit, thousand rubles 17000
Profitability 25%
Payback period 7.2 years

The payback period of the project is about 7 years, the profit is on average 15 - 20 million rubles, and the profitability is 25%.

Conclusions:

If in the countries of Western Europe and the USA amusement parks have long become a favorite vacation spot, then in Russia this area is only developing, but at a very impressive pace.

One of the options for organizing a business could be a mobile amusement park, where all the equipment is dismantled and transferred to other areas.

Regardless of your choice, it's a good idea to take a closer look at a good business plan.

Attraction "ladder" and "horizontal bar"

The record holders for collecting net profit at mass celebrations are the horizontal bar and staircase attractions. Oddly enough, they are still in demand, although they are no longer considered new products. The attractions always attract crowds of people, all you have to do is try to climb the stairs or hold out for a few minutes on the rotating horizontal bar.

How much can you earn on an attraction?

In one busy holiday, the costs invested in the purchase of a horizontal bar or ladder can pay off 2-3 times. Rough calculation:

  • Ticket price – 100 rubles. (given 2 attempts)
  • Number of attempts per day – 200
  • Revenue – 20,000 rub.

Even if someone manages to get to the main prize (for example, a mobile phone), the organizer still remains in profit.

How much money do you need for an attraction?

Buying a new attraction will cost 8–10 thousand rubles, but you can find used ones. u. options. In any case, earnings depend entirely on the attraction worker. We need a person who knows how to work with the public, is active and has a sense of humor. The best places to place the attraction are embankments in resort towns. Here the horizontal bar or staircase will work at least 100 days a year (while the holiday season lasts). The most difficult thing in this matter is to find a place for placing the attraction. As a rule, highly trafficked places (and these are the places we need) are far from cheap in terms of rent.

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Street game maze

Attachments:

600-800 thousand rubles

Entertainment for children is always in demand. Therefore, it is beneficial to open a children's playroom. One of the interesting formats is a labyrinth. The attraction is a stable structure of 1-2 floors, inside of which there are playground and educational equipment, tunnels with an obstacle course, slides, balls, etc.

The cost of opening a game labyrinth varies from 200 thousand to 4 million rubles. It all depends on the scale. In some cases, entire custom-made towns are built. But you can start with a compact complex, which will be located on an area of ​​10 sq.m., and in the future supplement it with additional modules.

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