How to open an appraisal business and where to start? How to open your own property valuation business.


Express assessment in 15 minutes without visiting

The uniqueness of the idea lies in the fact that the procedure for assessing any asset will take no more than 15-30 minutes of the customer’s time.
Based on a comparative approach. The basic principle in this case is the principle of substitution, in which the valuation should be such that the buyer understands that he will pay no more than for a similar property with similar characteristics. Register for a free marathon

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To carry out such an assessment, a brief market analysis is carried out based on existing proposals. The pricing parameters of other properties offered for sale should be as identical as possible. The approximate range of cost deviation is determined, which gives the currently fair value. As a result, the customer receives a figure that will familiarize him with the approximate costs of purchasing an object, and he can compare it with the price of the asset that he is interested in.

This service is interesting and in demand not only in cases where it is necessary to establish the market price of an object, but also to determine the amount of material damage or to eliminate a conflict between the parties when different appraisers have different estimates that are significantly different. For an online assessment, there is no need for a specialist to visit the site - the application is left on the website, after which the customer receives an invoice for payment. As soon as the payment is made, the order begins to be processed, and its results are sent by email or SMS.

How to open your own property valuation business

Recently, more and more ideas for small businesses have been appearing. At the same time, one of the most profitable types of business is one that specializes in activities such as real estate valuation. The essence of this business is that the appraiser is required to determine the value of real estate objects that will be provided to him by his clientele...

How to choose the right direction of work

Before you start a business, you need to know which clients will be able to use your services. It can be:

  • Sellers and buyers. Before concluding a contract for the purchase and sale of real estate, you need to determine its exact value.
  • Insurance agents. They need to know the value of the property to assess the damage caused to the property, and have information about the current pricing policy in the real estate market.
  • Lawyers. They need to have information about the value of objects for the division of property.
  • Banks. They need price information to know how much they can give to a client who is borrowing money against a property.
  • Government agencies. They need to know the price of a particular property to determine tax policy.

Typically, an appraiser can focus on one area, but most large companies seek to diversify their activities. The starting capital for starting a property valuation business is approximately 90,000 rubles. This amount includes registration of all necessary documents, office rent, advertising and a car. You can start your business alone and then increase your staff. On average, all costs of starting a business pay off in the first six months.

The appraiser is required not only to inspect the property, but also to forecast its future value.
At the same time, it is necessary to approach the assessment and forecast of value not only from the point of view of the price of the object, but also focusing on the real estate market in the region at the moment. An alternative to organizing a property valuation business could be Advice from an Expert - Business Consultant
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Evaluation is a broad concept. You can evaluate real estate, business, collections, etc. This means that almost everyone needs the services of appraisers from time to time. Thus, by creating an appraisal company, you have a chance to pay for yourself quite quickly if your company’s staff consists of competent professionals, and the company itself receives good promotion.

Just follow these simple step-by-step tips and you will be on the right track in your business.

Online assessment of different types of objects

Express valuation can be useful for a wide variety of assets and situations:

  1. Valuation of an apartment when purchasing for cash or taking out a mortgage, as well as in cases of bidding, determining the liquidation value. It is necessary not only for individuals, but also for judicial authorities, banking institutions, bailiffs, insurance companies, etc.
  2. Valuation of houses and/or land plots. The procedure is in demand for purchase and sale transactions, registration of a secured loan, determination of cadastral value, insurance, etc. The price indicated in the report will be influenced by the distance of the property from the city limits, the presence of green areas and reservoirs, the development of the village, infrastructure and communications.
  3. Assessment of damage due to fire, flooding, etc. In this case, an objective assessment is necessary to establish the extent of material damage and subsequent compensation. By providing a report indicating the cost of restoration work, the likelihood of a refund can be increased.
  4. Assessment for court and guardianship. The procedure may be required when dividing property, resolving litigation and conflicts between participants, as well as when establishing the solvency of guardians.
  5. Vehicle assessment. Useful in proceedings with insurance companies, after an accident, theft, or damage caused by third parties.

In order to establish the approximate market price of an asset, the customer should send a photo of the object and indicate its characteristics. It is best if you provide scanned copies of technical documentation with retouched parameters in the form of an address, license plate, etc.

Find an advantage

It is much more important, according to our experts, to understand what niche in the market you will occupy. What is your competitive advantage?

Irina Mamina, General Director of the Mamina Audit and Consulting Partnership (Ekaterinburg):


In our intellectual business, the personality of the performer is very important. When I started my business, I had assumptions that one of my former clients (with whom I communicated as a hired auditor) would come to me because they valued my professional qualities. These assumptions were correct in 50% of cases.

Guzeliya Lukyanova-Khafizova:

It's very difficult to take a piece of someone else's pie. As a rule, a business is organized when you understand that you will definitely have a flow of orders if you see a niche in the market that has not yet been occupied by anyone, where demand exceeds supply. It is very difficult to fight competitors if they already have an established reputation. I know from experience that rarely does anyone change the appraisal company they have been working with for a long time.

Alexander Simonov:

Having studied the competitors' market, I made prices lower than everyone else's. This, of course, is dumping, but it is an effective method for attracting customers, especially in our economically difficult times. Since I focus on individuals (assessing damage in case of leaks, accidents, etc.), the low prices for services are compensated by a large flow of clients.

Evgeny Tyulkin:

To stay afloat even during an economic downturn, you need to be ahead of everyone in something, have your own know-how and scientific developments. Of course, a business process risk assessment is needed. Otherwise, you invested in R&D, exposed your financial backside, and if something happened... how to cover it up?

Our know-how is the www. dtpmaster.ru. It allows the user to create an accident report online and send it by mail to the insurance company. This reduces the time spent on filing an application with the insurance company (standing in line, etc.) by 60 (!) times. About 1,500 people use this service every day, there is a link to our main website, and people ask not only for an assessment of damage in an accident. but also for automotive technical expertise. We create work accounts on our website for emergency commissioners, we work with insurance companies, which, using our interactive map of accident concentration areas, then win cases against road services.

Step-by-step plan for starting a business; express assessment of real estate assets in 7 steps

An entrepreneur who starts by opening an appraisal agency should follow approximately the following instructions:

  1. We study the competitor market, prepare a commercial justification and proposal.
  2. We legally register business activities.
  3. We are looking for premises (if necessary).
  4. We find 2-3 licensed specialists and employ them on a permanent basis or negotiate the terms of cooperation and payment.
  5. We purchase the necessary software.
  6. We publish an ad and start with the private market.
  7. We are starting to cooperate with real estate, collection companies, and quick-loan organizations.

How much can you earn

A classic detailed assessment costs from 5,000 or more, depending on the object and its complexity. However, it takes at least a couple of days to prepare. Express assessment requires 150-30 minutes maximum, and the report itself is much more concise. Therefore, the approximate cost of the service may be 300-500 rubles. Thus, in 1 day, each specialist will be able to answer 5-7 requests and earn an average of 2500-3000 rubles. Both appraisers will bring the company about 150,000 a month. Considering the small initial investment, it can be recouped after just a couple of months of work.

How much money do you need to start a business?

The registration itself will take about 8-15 thousand rubles. About 25,000 rubles will have to be spent on advertising and posting information on bulletin boards, etc. A website and software for online assessment are required. It is worth providing about 100,000 rubles for these items. If you do not open an office space, but work only online and pay for the services of specialists on a piece-by-piece basis, then 140-150 thousand will be enough to open a small company, and it makes sense to spend the rest of the costs as the business grows.

Brief Step-by-Step Business Guide

So, let's get down to action, setting ourselves up for a positive result.
Step -

1 Decide what kind of appraisal company you want to open. This can be either a generalist firm, which has specialists in assessing various types of property, or a highly specialized firm. It all depends on what will be more necessary and profitable in your city. Having done this, move on to the next steps.

Step -

2 Assemble a team of professionals. For an appraisal firm, staffing is of particular importance, since there are few good appraisers, and only certain universities produce them. In addition, if you are opening a general-profile appraisal firm, then you will need specialists in appraising very different types of property, who will be difficult to find. Be prepared for the fact that especially rare specialists will have to be lured away from existing companies. Having done this, move on to the next steps.

Step -

3 Rent an office in the city center where you could receive clients. It should be convenient to get to the office, take care of parking spaces. Office furniture can be rented to save money. Having done this, move on to the next steps.

Step -

4 Register your company. It is most profitable to create a limited liability company - LLC. To do this, you can hire a law firm involved in registration, whose services are currently inexpensive (7-15 thousand rubles). You can register an LLC yourself if you develop constituent documents, fill out the registration form correctly, pay the state fee (4 thousand rubles) and submit a package of documents to the tax office. Having done this, move on to the next steps.

Step -

5 The payback of your business depends on its promotion.
Try to find clients before opening an appraisal firm. As a rule, if you or the firm's employees have been involved in valuation activities before, this is not so difficult, since old connections remain. Clients can also be found through professional communities of those who need the services of appraisers (realtors, collectors, etc.). For private clients, it is important that you have a website, since this is the method they most often use to find appraisers. We hope the answer to the question contains information useful to you. Good luck! To find the answer to your question, use the form - Expert Advice - Business Consultant
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The appraiser profession is quite new; it appeared in our country in the 90s, when market relations began to develop. Currently, appraisal companies are actively gaining momentum and are quite a profitable line of business. Just follow these simple step-by-step tips and you will be on the right track in your business.

Business organization technology

At first, the main load will fall on the website of the appraisal company. Therefore, it is important to inform as many potential clients as possible about the provision of such a service. The main focus is on individuals. Next, you need to go around the real estate agencies of your city (district) and leave them your coordinates and samples of work. You can work with them on the basis of a commission for each referred customer. The same applies to notaries, insurance (brokerage) companies, and banking institutions.

The profit received in the first year of activity pays for the initial costs and also becomes the basis for further business expansion. It is necessary to pay attention to website promotion, and subsequently order and release your own mobile application for gadgets and phones. After this, you can think about the feasibility of opening an offline representative office.

The uniqueness of the idea lies in the fact that you can start its implementation with 1-3 people remotely, using the Internet and your own website, and work throughout the entire Russian Federation. In the longer term, you can imagine a more hyped version of the project: several appraisers, IT specialists on the team, a lawyer, an accountant, a managing administrator and your own permanently functioning office.

Do you need a business plan?

Tatyana Agapova, managing partner of the Business Expertise Agency:

Alexander Simonov, appraiser, IP Simonov (Kemerovo):

I did not draw up a business plan, because, in my opinion, this is not necessary for the service industry. A business plan is usually used to attract investment. And the appraiser’s investment is a previously received good education and invaluable experience gained in similar organizations.

Evgeny Tyulkin, director of KIT-Otsenka LLC (St. Petersburg):

I didn't write a business plan. The entire algorithm of work was in my head. This was facilitated by extensive work experience and knowledge of the market. Plus it had its own client base.

Lukyanova-Khafizova, certified appraiser with 12 years of experience:

I had an experience when 4 people from a large company (including me) left and created their own. We found an investor. The manager drew up a small business plan to understand what funds needed to be invested, what the return would be, how long it would take to reach the break-even point. Calculations were also necessary for the investor, so that he understood how much to invest and when (approximately) the money would be returned.

Regulatory framework

Do I need permission to open a business based on express assessment of real estate assets?

Regulatory authorities do not require mandatory permits for these activities. When working on the Internet, you should not contact any authorities at all. If you open a representative office offline, then the premises must meet fire safety standards. Appraisers must have certificates confirming their qualifications, and they are issued after completing training and passing an exam. The professional activities of appraisers must be insured, and they themselves must be members of one of the SRO companies.

Instructions

To open an appraisal company

, you first need to become an expert in this matter. Among the professional requirements for an appraiser, the presence of a higher education, preferably economic, is noted. In addition, you need to obtain additional professional education in the field of Business Valuation. In the future, to work as an appraiser you will have to improve your qualifications every three years. There are also requirements for the appraiser's biography. This is the absence of an unexpunged or outstanding conviction for an economic crime, as well as for any crime of moderate gravity or especially serious crime.

Please note that currently an assessment can be carried out by an individual working in an assessment company under a contract or as an individual entrepreneur. Currently, there is no need to obtain a license to engage in valuation activities. However, responsibility for the quality of assessment has become stricter. If earlier the appraisal company

for a poor-quality assessment, the license was deprived for one year, but now the appraiser who performed the work with violations will not be able to work in this area.

But remember that all appraisers must be members of one of the self-regulatory organizations (SROs). To join it, you must meet legal requirements. In addition to having an education, the activities of each appraiser must be insured for at least 300 thousand rubles. The higher the amount of insurance coverage, the better. When joining an SRO, you must pay an entrance fee and a contribution to the compensation fund (minimum 30 thousand rubles). It is created in order to compensate the consumer for damage caused by poor quality assessment.

When opening an appraisal company, please note that it must have at least two appraisers on its staff. Currently, it is the customers who set the requirements for appraisal companies. For example, banks only work with appraisers accredited by them, which means you will have to adapt to them. In large cities, the appraisal company must have at least five people on its staff; these are the requirements of customers. Please note that preference is given to those appraisal companies that, in addition to the liability of their employees, have also insured their liability as a legal entity, which is not required by law.

Evaluation is a broad concept. You can evaluate real estate, business, collections, etc. This means that almost everyone needs services from time to time. Thus, creating an appraisal firm

, you have a chance to pay off fairly quickly if your company’s staff consists of competent professionals, and the company itself receives good promotion.

What documents are needed to open

The creation of an appraisal company involves the same package of documents as for any legal entity. Constituent documents (agreement and charter) must be prepared, which specify all co-owners, as well as the contributed capital, types of activities, and composition of the management bodies. In addition, you need to fill out the application form form P11001 (you can get it on the website or at the Federal Tax Service office), and also attach a copy of the receipt for payment of the state duty. Signatures of senior management persons undergo mandatory notarization. A package of documents is submitted to the state registrar.

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