Creative entrepreneurship: How to start your own business. Creative business is not just a buzzword. How creativity drives business


Designer is a creative profession, the boundaries and possibilities of which have no limits. In the modern world, every person comes across the works of people of this direction when buying clothes, ordering a wedding photo album, creating an apartment design plan, or simply wanting to improve their own courtyard. The profession is worthy and well paid, so if you have an entrepreneurial spirit combined with design views, then you should try yourself as a designer in order to self-realize and receive a stable income. This article will talk about three business ideas that are know-how in the modern world.

Business idea No. 1. Making screens to order


Until the middle of the 17th century, Europeans somehow managed without a screen, walking around their huge rooms from corner to corner.

But the situation changed when Europe was swept by the fashion for everything Chinese. Among the newfangled things was a screen, which demonstrated its suitability as a small door.

It served as a kind of movable wall, behind which you could change your wardrobe, take a bath, or weave courtyard intrigues. In the 19th and 20th centuries, the further purpose of the screen changed - it began to be placed in the rooms of houses, dividing one large area into several zones.

Target audience - who can order screens

The use of screens in modern apartments and houses is still relevant. Such a piece of furniture can not only divide the area into several zones, but also become a beautiful decorative element in the home. People who have a large area find a special need for installing a screen.

To prevent the room from seeming deserted and uncomfortable, designers advise acquiring this particular part of the interior. In addition to ordinary people who want to furnish their home with taste, screens are also needed by those who are engaged in the modeling business, run a clothing store, manage a private massage parlor, conduct cosmetic procedures, etc. The demand for this piece of furniture is wide, so the target audience for business The idea of ​​“Custom-made screen production” is present.

And this idea is handmade textile dolls.

The attractiveness of this business is extreme - small investments, with a stable level of demand.

Many works of art today have already grown beyond their classical understanding. Today, handmade work is highly valued everywhere – and textile dolls are no exception. This product, made at the highest level of quality, is suitable for collecting and can be valued at very, very large sums, not even rubles, but dollars.

We invite you to evaluate this opportunity to earn money without leaving your home. You will not only provide for yourself, but also constantly have positive emotions.

Business idea No. 2. Creating video infographics


Video infographics are one of the artistic multimedia resources that demonstrate maximum information to the audience through graphic images and text explanations.

This presentation tool is great for creating promotional videos about firms, companies and other objects where you need to tell the public a lot in a short period of time.

Target audience for video service infographics

With the advent of the Internet, every enterprise, plant and factory has another opportunity to promote their products. Nowadays, it is no longer relevant to order thick advertising catalogs or brochures in order to distribute them among future potential buyers and clients. This method does not reach the required number of audiences to introduce them to the goods or services manufactured by the company.

Thanks to the Internet, this situation has changed and today you can inform a potential partner about your products while being hundreds of thousands of kilometers away.
To make the information clear and memorable, modern marketers resort to video infographics. Thus, the target audience for this business idea will be many enterprises and companies who want to tell the world about their products and services. Attention! When choosing this idea for starting a business, the designer needs to have knowledge in the field of video and graphic editors. If you don’t have the necessary skills, you should take special courses to understand the intricacies of working in this business.

Sample topics for creative projects

POSITION

On holding the student competition “Academy of Family Sciences” as part of the regional festival “Kuzbass - For Life”

General provisions

1.1. These Regulations regulate the status and procedure for the competition “Academy of Family Sciences” ( hereinafter referred the Competition) for the presentation of creative student projects to affirm family values, which will be held as part of the Festival in support and strengthening of family values ​​“Kuzbass - For Life - 2017”.

1.2. The organizer of the Competition is the regional branch of the all-Russian volunteer movement “For Life”, the youth department of the Kemerovo diocese, the department of youth policy of the department of culture, sports and youth policy of the Kemerovo administration.

1.3. These Regulations establish the procedure for conducting the Competition, requirements for participants, criteria for selecting winners and are valid until the completion of the competition events.

Goals and objectives of the Competition

2.1. Purpose of the Competition:

— Understanding the value of a spiritually healthy family in an era of terrible family challenges;

— disclosure of the spiritual and moral meanings of traditional family values;

— formation of a moral foundation for creating a strong family.

2.2.Objectives of the Competition:

prepare a creative pro-family project based on traditional family values, historical and national context;

— present a pro-family project by the creative team of a college or university at the Festival.

- argue for the importance of the “family science” chosen for presentation (see Appendix No. 1 below) for creating a strong family.

Basic Concepts

Pro-family - related to family topics, affirming family values; raising family issues to the level of moral understanding.

A creative project is the presentation of a certain family value (“science”) in a creative form using various stage means: editing, poetry, miniatures, sketches, songs and other forms, united by a common idea, theme, collected into a single composition.

Dates of the Competition

The festival-competition is held on September 29, 2020. at 17 o'clock . at the Palace of Youth in Kemerovo, address st. Rukavishnikova, 15

5. Conditions of participation in the Competition

5.1. Student teams from colleges and universities in Kemerovo have the right to take part in the Competition. The number of team members is not limited.

5.2. To participate in the Competition, you must complete the application by September 15, 2020. submit an application to the Organizing Committee (see Appendix No. 2) by email to [email protected] with the subject “Academy of Family Sciences.”

5.3 The choice of topic (family “science”) of a creative project (see Appendix No. 1), in order to avoid repetitions, must be declared in the open group https://vk.com/kemerovo_za_zhizn before June 15, 2017. Here you can also get advice from the Festival curator and discuss issues.

5.4. Team performance time is no more than 10 minutes.

The procedure for organizing and conducting the Competition

6.1. To conduct the Competition, a Jury is formed for the purpose of expert evaluation of competitive works, determining the winners of the Competition, which will include specialists in the field of theatrical art, representatives of the “For Life” movement, pro-family public organizations, and clergy.

6.2. The competition is held as part of the regional Festival “Kuzbass - For Life -2017” and is included in the unified program of the Festival, therefore it is significant to have a support group for each team of up to 30 people from the educational institution. At the end of the “Academy of Family Sciences” Competition, a flash mob will be organized on the theme of the Festival.

6.3. The creative performances of the team are carried out using their own stage props, costumes, and musical accompaniment. The Youth Palace provides technical equipment for performances (presentations and musical accompaniment).

The procedure for determining the winners of the Competition and awarding them

7.1. Each competition entry will be awarded a letter of gratitude.

7.2. All submitted creative projects are assessed by the Jury according to the following criteria:

¾ compliance of the work with the stated topic (family “science”), the goals and objectives of the competition;

¾ reasoning, depth, content of the topic (of the chosen family “science”);

¾ imagery, integrity and creativity of the presented pro-family project.

Business idea No. 3. Making prints on T-shirts


People often rack their brains when choosing a gift for a loved one, because they want to evoke surprise and pleasant emotions in him.

Nowadays, it is no longer relevant to give notebooks, pens or organizers, because this category of gifts is “remnants of the past.” Today everyone wants to choose an original and useful gift.

This option is an unusual T-shirt with a print, the inscription or design of which can be created according to the customer’s preferences. By considering this business idea for development, the designer will be able not only to earn money for pleasure, but also to dress people!

Target audience for selling T-shirts with slogans

Everyone has a need for clothing, so there has always been, is and will be a demand for T-shirts. The main group of consumers who will be interested in replenishing their wardrobe with such textile products is young people, and they represent a huge segment for the sale of products.

It is important for a designer to follow fashion trends and trends in order to display current inscriptions, slogans or glorify a certain movement on prints. Any young person will want to wear a T-shirt under his jeans that matches fashion trends or shows his personality.

Selection of premises and equipment


When choosing premises for a business, it is necessary to take into account the following factors that directly affect the need for organizing a workplace, namely:

  • volume of manufactured products;
  • the number of employees;
  • dimensions and quantity of equipment;
  • the need for storage space (for storing materials, tools, finished products);
  • location of the object.

Using these conventions, a novice designer will be able to understand how much area he needs, how many rooms he needs to accommodate materials and finished products, the degree of need for a well-heated room, the availability of communications, location option (center or away from it) and other criteria.

Important! If the business is being built by one person, then a novice businessman should consider economical options for finding premises. He may choose a small room to reduce rent and utility costs. Working independently, he will be able to make do with a minimal set of tools and less expensive equipment.

The issue of choosing equipment should also be approached wisely, so that as a result there is no problem of purchasing an extra machine, computer or other similar installation that performs similar functions. You need to start with one set of equipment and a set of tools that can fully implement the technical process.

Thus, the designer invests only in the necessary components of his business, which directly depend on him. It is necessary to increase units of equipment when volumes have increased and personnel in need of special devices have been replenished.

Staff

It is difficult to manage a business alone, since it is difficult to single-handedly cover all the important structures of activity. A person cannot simultaneously purchase materials, accept orders from clients, look for new suppliers of raw materials, update a website, do accounting and cooperate with government agencies when the question arises about paying quarterly taxes and filing a declaration.

In order for things to go successfully and in an organized manner, you need to take on several employees on the team, among whom it is worth distributing positions and responsibilities. You can start with three or four people.

Business promotion

In order for a business idea to be fully realized and generate income, you need to provide effective and high-quality advertising. This marketing move is considered the most correct course in business promotion. Thanks to advertising, many will learn about the new service, become interested in it and, ultimately, want to buy it.

Methods of advertising products can be different, in particular:

  • distribution of leaflets with the name of the service and contact information;
  • banner;
  • posting advertisements (in public transport, on bulletin boards, in the subway);
  • advertising on radio, TV, in newspapers
  • online advertising.

Also, do not forget about the possibilities of the Internet. Considering that today everyone uses this information resource, you need to take care of advertising on social networks.

A great idea for promoting your business would be to create a web page. With the help of the site, the number of clients will increase significantly, since many will be able to view the web page and, accordingly, order the service from different parts of the country.

Attention! When creating a website, it is necessary to correctly design all the main sections, so that when viewing them, a potential client will not have a feeling of confusion and ambiguity. You need to disclose information in each of them, attach photographs of finished work, add a review item, and also take care of scans of state registration documents so that clients understand that they are doing business with a serious entrepreneur.

Imagine that you are 9 years old.

Books such as Winnie the Pooh, Pinocchio and Carlson contain a lot of creativity and inspiration. Just because you're an adult doesn't mean you have to forget about your inner child. When you were little and imagined yourself as a fictional character, you fought dragons and thought a camel's hump was full of water.

Remember this feeling and you will have business ideas from a different angle.

The most brilliant creative ideas come from childhood

Basic expenses

The main expenses, as in any other business, always fall on renting premises, purchasing materials and equipment, advertising, paying for utilities and salaries to employees. It is difficult to name a specific amount in this matter, since it may vary depending on the size of the room, the number of personnel, the cost of materials, etc.

Before opening his own business, a businessman must calculate all the items of basic expenses, analyze their real need (in the first stages, you can refuse expensive advertising) and compare them with real opportunities so that the business is not unprofitable from the very beginning.

Profit and loss

The average cost of a decorative screen in a store is approximately 20 thousand rubles - the price may vary depending on the material of the stand, fabric, decor and design. Net profit on one unit of production can be 100%. This suggests that the manufacture of screens is a low-cost business on which the markup can be doubled. Additional income can also be generated by renting out screens, for example, for wedding ceremonies.

Losses in such a business are minimal, since the businessman immediately includes 100th profitability in the cost of production. Risks can arise only in case of downtime, when no one is interested in the product. Then you should include advertising, the context of which should interest the buyer in ordering screens for the home or store, for example, underwear.

Video infographics


To order video infographics, you need to pay an amount of 8 to 10,000 thousand rubles. At these prices you can earn a decent profit in a short time.

By introducing this business idea, the designer will only need to purchase high-quality equipment once, which will need to be periodically diagnosed and updated.

Also, such a “craft”, after payback within a maximum of six months, will only begin to develop into a “plus”. Therefore, this way of earning money for a designer is promising and stable.

The risks of the decline of this business idea are associated with the fact that the designer does not keep up with the times and does not explore new opportunities in the field of computer graphics. In this type of activity, it is necessary to constantly be aware of new programs and be able to quickly navigate the methods of using them.

Making prints on T-shirts

Analysts estimate this business idea as profitable, generating 100% income. It does not require huge investments in equipment, materials, rental premises and the presence of numerous personnel. To get started, a novice designer just needs to find a reliable supplier for the production of T-shirts, purchase a printing press or stickers for textiles, and rent a small space.

As for losses in the production of T-shirts with prints, they are minimal. During the sale of the first batches of T-shirts, it is necessary to monitor the average sales volume of products and only then adjust the required quantity of purchases so as not to work at a minus.

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We are absolutely confident in our franchise! If in a year we do not meet your expectations, we will buy out your Refinance.rf center, compensating you for all investments in this project with a bonus!

How to unleash your creativity to come up with business ideas. Let's look at 10 features of creative thinking.

Advantages and disadvantages

Any business has its advantages and disadvantages, so it is difficult to predict which one is best to invest money in and expect a quick return of funds with income.

Making screens to order

Considering specifically the “advantages” of a business idea with screens, we can highlight the following advantages:

  • the need for low costs for the purchase of materials;
  • 100% profitability;
  • products can be rented;
  • No special equipment is needed to manufacture the products.

The disadvantages of this business include:

  • a narrow circle of consumers;
  • the need for storage space;
  • possibility of product downtime;
  • costs for effective advertising in case of downtime.

Business idea video infographic

Advantages:

  • minimal equipment maintenance costs;
  • limited number of staff;
  • possibility of renting a small room;
  • constant demand for video infographics;
  • wide target audience;
  • high profitability.

Flaws:

  • purchase of expensive equipment.

Making prints on T-shirts

Advantages:

  • not expensive equipment;
  • ease of operation (printing);
  • need for a small space;
  • staff of 2 people;
  • large audience of consumers;
  • high profitability.

Flaws:

  • competition;
  • advertising;
  • the presence of high-quality indoor conditions (no dampness, no rodents).

In any endeavor, you should always stock up on desire, aspiration and patience, because a business will only work when a person begins to care about it, develop it by studying fashion trends, and talk about it using different types of advertising. Only in this situation will any business idea be implemented and bear fruit in the form of decent profits.

Tags
business ideas designer

Why is creativity needed in business?

  1. To come up with original ideas. Trading clothes, food and auto parts is a good and profitable business. Coming up with an unusual idea is much more difficult. However, such an idea can make the person who first thought of it rich.
  2. To go beyond the ordinary, to expand consciousness. No, we’re not talking about any stimulants now—God forbid. It's about challenging your brain to think outside the box—both in business and in life.
  3. To develop, scale and improve your own business. The influx of new unusual ideas is like a breath of fresh air. This is especially true for those who are a little stagnant or experiencing difficulties.
  4. To differentiate yourself from competitors. Most business processes—organizing work, interacting with employees, performing job duties, concluding deals—are generally little different. Anyone who can put them in a new form will become an example for other businessmen and a guru for clients.
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