What could be easier than organizing a trampoline business? A relatively low start, combined with a simple organizational component, allows such a business to develop at an unprecedented speed. Attraction - an inflatable trampoline is considered to quickly pay for itself, provided it has a good location. Even the pronounced seasonality of business does not stop entrepreneurs, and we see more and more rental points opening. What could be better than a business that brings not only income, but also joy to children?
What could be easier than organizing a trampoline business? A relatively low start, combined with a simple organizational component, allows such a business to develop at an unprecedented speed. Attraction - an inflatable trampoline is considered to quickly pay for itself, provided it has a good location. Even the pronounced seasonality of business does not stop entrepreneurs, and we see more and more rental points opening. What could be better than a business that brings not only income, but also joy to children?
As in any business, there are pitfalls that are worth paying attention to. First things first.
What equipment to choose for a trampoline business
The demand for inflatable trampolines today is such that manufacturers do not have time to fulfill all orders. Especially in anticipation of the season - from February to April. If you order a trampoline in February, you can receive it almost at the end of April. This is important to take into account so as not to miss the “hottest” days.
The whole variety of trampoline manufacturers can be divided into Russian and Chinese companies. Chinese trampolines, which is not surprising, are much cheaper than Russian ones. But experienced businessmen do not advise following the path of the stingy person - Chinese trampolines are not of such quality. Such a trampoline will last a maximum of 1-2 seasons, then it can be thrown into a landfill. The thing is that representatives of the Celestial Empire make trampolines from a material whose weight is 450g/m2. Although the standard weight should not be less than 650 per 1 m2 of material. Moreover, when ordering trampolines directly from China, you will be faced with a series of customs taxes and fees, which can make the final price of the trampoline equal to the price of the Russian supplier. There can be no talk of any savings. Choosing a domestic supplier is perhaps the best option for starting a business.
The most popular trampolines are inflatable slides - children are most drawn to them. The cost of a “normal” inflatable slide starts from 150 thousand rubles. Inflatable trampolines in the form of playrooms with obstacles, animal figures and other play elements are also very popular. In such attractions, children jump for hours. The larger the trampoline, the more profitable it is, as it attracts more attention. The price of a trampoline in the form of a playroom starts from 250 thousand rubles, but the costs often pay off in the first season of operation.
Which place to choose to organize a trampoline business
Choosing a place to install a trampoline is the most important issue when starting a business. The attraction's attendance and profit, respectively, will depend on where you are located. The most profitable sites are considered to be city parks, entertainment complexes, embankments, resort areas, and amusement parks.
As for the rent. One average inflatable trampoline occupies an area of 20 m2. The rental price in a walkable location, especially on private territory, starts from 700 rubles/m2. Thus, the monthly fee for installing a trampoline will be from 14 thousand rubles. You also need to calculate the costs of electricity, although they are insignificant - about 600 rubles / month.
Beginning businessmen and business gurus are advised to place trampolines near existing attractions. Why? Because such places, as a rule, are already “promoted”, and your trampoline will not need additional advertising. People most likely will not take their child anywhere just because of a trampoline. A simple rule applies here: the more attractions, the more customers. Therefore, if you do not have the financial ability to purchase a whole range of attractions, then settling under someone else’s “wing” is perhaps the best solution.
Another advantage of this location is the ability to sell tickets through the ticket office of existing attractions. Thus, you will establish control over your operators and eliminate theft of revenue.
Of course, you can set up in any other place by renting a plot of land from the municipal government. In this case, rent will be much cheaper, but no one guarantees you a profit from such a location.
When installing an inflatable trampoline, it is important to consider safety. The trampoline must be placed on a flat, preferably concrete or asphalt area. There should be no hazards nearby such as roads, power lines, fences or trees.
The trampoline must be attached to the surface so that in a strong wind it does not fly away, and even worse, does not cover children (there have been such cases). To do this, the trampoline is attached to concrete anchor blocks, which are poured into old tires or dug into the ground.
A little history
The first trampoline prototype was created by George Nissen in 1934.
Then the future champion in acrobatic jumping and diving and his coach made a place out of bed springs for training during the summer holidays. Nissen saw this not only as a springboard for his victories, but also as a fun attraction for kids. A new round of this entertainment industry was given by Brent Grundy, who had a business idea. First, he opened a trampoline area for children and adults in the park. He was surprised by the influx of visitors and expanded the business. Thus, in a small Australian city with a population of 11 thousand people, the first Flip Out trampoline center opened. In the first year of operation, he was able to not only recoup the initial investment, but also make several million dollars in profit. He created a franchise, and now his brainchild can be found all over the world. However, step-by-step instructions on how to open a trampoline center from a guru cost a lot of money and are unlikely to be affordable for a novice businessman.
How to select personnel for work
The big advantage of the trampoline business is that it does not require hiring a large number of workers. One trampoline, even on a busy day, can be serviced by only one operator. The best operator of a trampoline complex is a close relative - wife, mother-in-law, sister, and so on. In this case, the risk of losing part of the daily revenue is completely absent. But a family business, as a rule, exists only at the beginning of its journey.
A network of inflatable trampolines requires hiring a large number of operators, which will require appropriate control over the business. One of the methods of combating the theft of revenue is a bonus wage system. The employee receives a salary for leaving + a percentage of the earnings for the working day. Thus, work motivation increases, and the operator strives to serve as many clients as possible. The desire to steal the owner’s profit also decreases.
If the first method does not work and you notice a lack of profit, you should carry out explanatory work with the operator, or, in extreme cases, fire him. It is advisable, at the same time, to know the average income of a trampoline in a given place in order to more easily understand how much you are missing out on.
How much can you earn from trampolines?
Now it's time to calculate the approximate income from installing a trampoline. As noted above, income directly depends on the installation location, but the price of the service is also important. In the regions, the cost of the service ranges from 50 to 70 rubles for 10 minutes of rental. It makes no sense to install more expensively, it will only scare away the client. The trampoline allows you to serve a large number of children, so the number of services provided is important. High prices will force parents to offer their children another cheaper attraction.
According to operators of medium-sized and large cities, the average attendance of an inflatable trampoline on weekdays is 50-100 children, on weekends and holidays - up to 300 people. Thus, daily revenue can vary from 2,500 to 21,000 rubles from one trampoline. Monthly revenue from one trampoline is 75 – 150 thousand rubles. From installing a network of 10 trampolines, the monthly turnover can range from 750 thousand to 1.5 million rubles.
As for expenses, they consist of land rent, operator’s salary, electricity costs, taxes and other costs. Translating everything into numbers, the situation is something like this:
- Rent – from 15 thousand rubles per traversable space;
- The operator’s salary is 300 rubles per exit + a percentage of revenue. On average 10 thousand rubles. per month;
- Electricity costs – from 600 rubles/month;
- Payment of taxes, simplified tax system (simplified), 6% of the attraction’s revenue – from 8 thousand rubles;
- Other expenses (equipment repair, fuels and lubricants, etc.) – from 5 thousand rubles
Total total expenses are about 40 thousand rubles per month. Net profit from one trampoline ranges from 35 to 110 thousand rubles. Not bad for a seasonal business.
Center format
Before launching a trampoline center, you must decide what format of the establishment your brainchild represents. You can choose one of the following types:
Sports oriented. The equipment is placed in small areas (after all, there is no need to create attractions for children). The location of the center does not matter, because remote places are also suitable for training, and athletes are people who are not picky about such moments. The only caveat is that it is necessary to equip changing rooms and showers.
Trampoline entertainment center. In this case, you should take into account the interests of different categories of people (by age and gender) and think about finding an appropriate room (closer to the center) and about interior design. The best option for the location of a trampoline center is considered to be its organization on the territory of shopping and entertainment centers.
Combined. Of greatest interest are large complexes that have both sports and entertainment areas. It should be equipped with inflatable trampolines, jumping trampolines, a games and fitness area. Such a center should be opened only in a large city.
What are the features of a trampoline business?
— If there is no attendance at the attraction at all, allow them to jump on the trampoline for free. The psychology of children is such that if they see another child jumping, they also want to jump.
— A dirty and dusty trampoline has a negative impact on attendance. Not every parent will want to let their child on such an attraction. Therefore, one of the operator’s tasks, in addition to collecting money, is to regularly clean and wash the trampoline. Train your staff to do this.
— The issue of poor location can be solved by creating a mobile business. To do this, you need to visit several nearby towns where your attraction will be in high demand. Children in small towns are not particularly spoiled for entertainment and there may be long queues in the first days. It would not be amiss to install cotton candy, pokorn and soft ice cream machines next to the trampoline. This will only increase your daily income.
— To make your trampoline completely autonomous and not dependent on the availability of electrical networks, you can buy a gasoline generator. The cost of such a device is low - about 15 thousand rubles, and it consumes only 2 liters of gasoline per day of operation.
— Remember that the trampoline business is a purely seasonal activity and must be used with maximum efficiency. It is better to plan the opening of such a business in early spring. April and May are considered the most profitable months. The season closes at the end of September - beginning of October, with the onset of cold weather. It's time to move to an enclosed heated room, such as an entertainment complex.
Required Documentation
Are you planning to open your own business? Trampolines aren't the only thing you need to worry about when starting out. So, you need to register as an individual entrepreneur. This type of activity is not subject to licensing, but you will still need to collect some documents. Among them are the following:
— technical passport for each purchased product;
— certificates of conformity to GOST;
— sanitary and epidemiological conclusion on admission to contact with children;
- permit issued by Gostekhnadzor.
Step-by-step plan for starting a trampoline business
The scheme for opening a trampoline business will be the same, regardless of whether it is a mobile trampoline or a full-scale trampoline center. Action plan:
- Initially, you need to find a site to place the trampoline. It is desirable that it be level and have access to a stationary power supply. The site can be purchased or rented, after which you can begin installing the trampoline;
- next you should start registering the individual entrepreneur
- hire and train staff.
The trampoline itself must withstand quite heavy loads, so the attraction must meet all safety requirements. You can also think about who will guard the trampoline at night and how to protect it from precipitation.
Trampoline business management technology
The success of a trampoline business is guaranteed by competent organization of business activities, convenient location and loyalty to customers. Experienced entrepreneurs advise renting a trampoline area not far from other attractions, which will ensure a constant flow of visitors. The operator’s personality will also help develop success. How many children will visit the trampoline depends on its activity. Naturally, his work deserves a bonus.
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Market analysis
In almost every city in Russia there is a sports Children's and Youth School of the Olympic Reserve, in which such areas as artistic gymnastics and acrobatics, which involve the use of sports trampolines, are actively developing.
Children and teenagers can attend such a school, but for those interested in trampoline jumping, the path there is closed or is only possible if an informal agreement is reached with the coach. The reason is that such schools are non-profit in nature. And the condition of such institutions is often in a deplorable state, since the maintenance is carried out mainly at the expense of budgetary funds.
Here you can download a ready-made sample business plan for free
The presence of a trampoline center in the city makes it possible to assess the level of attendance and how advertising and territorial location influence the value of this indicator. In addition, you can evaluate customer satisfaction, the level of sanitary conditions, the provision of basic means to create a comfortable stay for visitors, as well as the maintenance of the proper level of technical condition of equipment.
Opening a second or even a third center in a city with a population of one million is a very promising activity.
Proper organization, generous and detailed loyalty to clients, a good ratio of location and cost of rent are a guarantee of the success of such a business.
You can find all the nuances of opening such an activity in the following video:
