Creative business. How to find an idea and where to start?

Tattoos on teeth

The fashion for decorating your teeth with small stones imitating diamonds has already passed. The new trend is tattoos on teeth. Not even a squeak, but a scream. The author of the idea is dentist Steve Havard. He has developed a technology for applying images to teeth, and is now accepting orders in full swing. According to him, tattoos with images of famous personalities (football and music stars), as well as images of animals, are in demand.

Creative coffins

It looks like the undertakers have decided to add a little fun to their grim work. Vic Fearn & Co have been creating traditional coffins for decades. But recently their creativity has awakened in them, and they began to make exclusive coffins to order. Now every UK resident can pre-purchase a coffin in which they wish to be buried. The company has already made coffins in the shape of a guitar, an airplane, a wine cork, a sports bag, and a skateboard. And one particularly original client ordered a coffin in the shape of a garbage can, arguing that his whole life he considered himself garbage, and therefore he was destined to be buried in a garbage container.

Vase for “outburst of anger”

Stressful situations and angry tension happen in the lives of each of us, and psychologists do not recommend keeping anger to yourself. To quickly normalize your psychological state, you need to “scream out” all the anger from yourself. But what if you are in a crowded place and simply cannot afford to scream in anger?

As always, original inventions from Japan helped to cope with this problem. All you need to do is step aside and scream into the vase. Yes exactly. The hole in the vase adapts to the shape of your lips, and its shape is designed in such a way that all the noise that the vase receives is suppressed. Having such a device, you will release your anger and not disturb others.

Handmade goods

If you have a talent for creating a wide variety of things from scrap materials - from children's toys to jewelry or interior items - you can start your own business right at home, in comfortable conditions. In order to become successful, you will need to find a reliable source of raw materials and time to create the first batch of products.

In addition to various types of fairs offline, there are many ways to sell handmade goods online. These could be classifieds sites, thematic trading platforms, or your own online store. You can start by posting photos of your work on your own pages on social networks.

An interesting case in this niche is the project myBOOKmark-shop.com by Ukrainian designer Elena Misnyk, who produces only one product, namely bookmarks. The girl has already managed to sell them for an impressive amount of almost $400,000.

Also, if you manage to effectively scale production and hire assistants, you can negotiate with stores in large cities that are focused on selling gifts and souvenirs. This is especially true for tourist cities.

Space SMS

This idea is simply amazing in its senseless absurdity, and at the same time, its enormous profitability. Two students from the USA began to offer the service of sending SMS messages into space. To implement the service, they created a sensor that transmits the client’s message directly into outer space using radiomagnetic radiation. Everyone who wanted to send a message into space called a special phone number, pronounced their message, and then the authors of the idea sent it into space in just a couple of minutes.

The calls, naturally, were paid - this is how the students made money. There is absolutely no practical benefit from this service, but enterprising guys were able to earn about one million dollars from it.

What creative business ideas will succeed?

Still haven't decided on a business idea? Then consider those areas that are now being successfully explored by other entrepreneurs! And many areas are quite suitable for both large and small cities.

Let us outline profitable examples of creative businesses:

• Paid master classes. These are training sessions for students who want to gain the basics of certain knowledge. A very profitable direction. In addition, many variations are possible here - from master classes on soap making to training in furniture making. If you are ready to share your knowledge with everyone, you can start! It is better to conduct master classes in a rented room - but this is a relatively small cost, considering that at least 300 rubles can be charged from each student for 1 training lesson. At first, conduct master classes alone. If possible, you can involve other masters in the matter. Opening a creative workshop would also be a good option - but the costs of business here will be much more impressive. You can organize master classes online by launching your own website or YouTube channel - but this is a slightly different direction that will require you to work hard to promote the resource .
• Sewing collectible dolls. How beautiful are the dolls made from fabric with your own hands! And despite the high cost of the products, they are in high demand among consumers - they decorate the interior with dolls and give them as gifts. This thing, if you are familiar with the basics of sewing, can be quickly mastered even by beginners - there are many patterns on the Internet that you can use to create. There are several models of dolls - each with its own characteristics. But you yourself can develop a unique product design - there is a huge scope for imagination. Craftsmen sell collectible dolls, usually via the Internet. Over time, you can develop a business plan for opening a creative workshop and organize your own point of sale. While you don’t have your own store, sell your products to private handmade stores - this will increase your income.
• Car tuning with glowing colors. This business is more suitable for masters who have been doing airbrushing for a long time - otherwise, it will take a lot of time to learn. Most often, car rims and sills are subjected to tuning with luminous paints. Consumables are inexpensive. The main thing here is to constantly look for interested clients in order to have a stable income. You can work in your own garage, providing private services to clients. Advertising can be done on social networks, on auto forums, through advertisements in newspapers and specialized magazines.
• Production of modular paintings. These are photographs of one size or another, cut into separate parts and framed. Modular paintings are now in high demand among consumers - which means it will not be difficult to find clients. The good thing is that you don’t need expensive equipment to get started. At first, you can carry out the business yourself - without attracting additional labor. A creative workshop as a business will bring tangible profits if you provide a full range of services - not only selling ready-made paintings, but also making them to order. You can start a business at home.
• Sewing clothes for dogs. Pet owners do not skimp on caring for their pet - they give them fashionable haircuts and, of course, buy clothes. You can make good money on this! Sewing “dog” suits is not difficult - you can master the job even without the basics of sewing. Develop unique clothing collections, actively advertise your product, organize fashion shows, use high-quality materials - and your business will soon begin to make a profit! Ready-made items for animals are quite expensive - this is a trend on the market. On average, the markup on goods is at least 200%. Of course, you have to tinker with the “clients” - take measurements, do several fittings.

Selling garbage

A good salesman can sell anything, even junk. We don't know if Christopher Goodwin was in his right mind when he came up with this idea, but he decided to sell trash through vending machines. Along with vending machines for coffee, chewing gum and water, machines have appeared in America that dispense small bags of garbage. When you drop in a 25-cent coin, you get a neat bag filled with scraps of newspapers and receipts, broken buttons, cigarette butts and other debris. Who needs garbage, and even for money? We don’t understand this either, but the crazy entrepreneur managed to sell more than three thousand copies of his “product.”

Magic lid that makes drinks last forever

Everyone knows that any industrially produced drink has a period during which it can be consumed. The duration of this time is determined by various factors, in particular, the ability of the product enclosed in the package to enter into a chemical reaction with the container material. The more aggressive the composition of the liquid (most often it has high acidity), the faster these processes take place. No matter how neutral the plastic is, its molecules end up in the soda, gradually making it harmful. The goal is to increase the shelf life of the product and ensure that the drink remains fresh for as long as possible. Better - almost always. They have worked on this problem before, making packaging materials as inert as possible.

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And now there is a solution from AGFL. It is extremely simple, elegant and beautiful. As a rule, the drink is a diluted concentrate. The idea is to place the powder in a new type of cap, called VIZcap, that, when pressed, releases its contents into a water bottle. When dry, the filler can be stored for a very long time. Pure water also reacts weakly with plastic. It is possible that the future lies with these miracle lids.

Child "to order"

Everyone knows the desire to get away from work as quickly as possible. This feeling hits people on the eve of the end of almost every working day. In America, workers with children officially have the right to leave work early - those who need to pick up a child from kindergarten, those who need help with schoolwork, etc. Of course, childless employees look with envy at those who leave the workplace early. And they do not intend to put up with this state of affairs.

A New York company decided to help them with this and began producing special kits indicating the presence of children. In the set you can see photographs of children, children's drawings, photographs from children's parties and more. You can also choose the child's appearance. Present all this to your boss and calmly leave your workplace early. Understanding that the presence of children can be easily checked, this product is unlikely to be very popular. But the attempt to create an unusual business definitely counts.

Shackles for poor students

Every parent with a schoolchild is familiar with the problem of their child’s reluctance to do homework. A company that produces a product called “Study Ball” proposed to solve this issue in a somewhat cruel way.

“Study Ball” is a real shackles with heavy weights. They are attached to the feet of a careless schoolchild, the schoolchild himself is covered with textbooks and notebooks, and spends the time allotted to study. Of course, for the idea to work, it is necessary to remove everything that could distract him during class away from the would-be student. Maybe soon bosses will also apply similar shackles to especially lazy employees? Opening beer can simulator

All beer lovers are familiar with the sound that a beer can makes when it is opened. That very pleasant “pshshh”. Japanese inventors have always been distinguished by their originality, and it was they who created a device called Mugen Beer. In appearance, it looks like a small tin can, when you open it you will hear that very treasured sound. This device has no other functions, but many people have begun to use it as a key fob.

Diapers for brides

American salons of wedding dresses and accessories are gradually introducing a new product into their assortment - diapers for brides. This was invented in order to make the wedding ceremony and subsequent celebrations comfortable for brides. If the bride suddenly feels the need to go to the toilet during an important ceremony, she will not have to do this - after all, she will be wearing a special diaper. All that is necessary is to change the diaper from time to time. It is noteworthy that its cost is quite high, but many wedding salons note a high demand for this hygiene item.

Outsourcing socks

All bachelor men noticed that either they ran out of clean socks, and they had to leave the house in half an hour, or somewhere the second sock from a pair was lost. The pressing problem of all men was solved by the Swiss entrepreneur Samuel Lichti. He created a company called BlackSocks, which outsourced socks. Each man who became a client of the company was periodically sent several pairs of socks to his home. Samuel also did not forget about quality - the socks for clients were of the highest Italian quality.

According to the entrepreneur’s personal calculations, using the services of his company helps men save about 12 hours every year. BlackSocks also began to outsource lingerie.

Trampolines on ceilings

As you know, the entertainment business is one of the most profitable, as people are willing to pay a lot of money to have a good time. Do you think that having fun by jumping on a trampoline is exclusively a children's activity? A creative entrepreneur from Las Vegas has created a trampoline for adults. Moreover, the repulsive surface in entertainment halls is located not only on the floor, but also on the walls, and even on the ceilings. So you can just fly around the entire room for only $12/hour. This kind of entertainment quickly gained popularity, and now entire “trampoline sport” competitions are held there.

Topiary and oshibana

These types of creative products are combined into one group, as they have a similar theme. Topiary is a “tree of happiness.” This is a small decorative tree made from various materials. It is usually performed in the theme of floristry. Oshibana is a painting made from natural material. As a rule, pressed flowers are used in the creative idea. By making such interesting things, you can get good extra income.

To implement a business idea, you need the following tools for bugs and topiary:

• pot or base for a picture;
• topiary trunk (using wire, plaster or wood);
• herbarium;
• artificial materials (fabric flowers, lace, satin ribbons, foil, sweets, money and much more);
• scissors;
• tweezers;
• pencil;
• paints and brushes.

There is no need to use special techniques for producing creative materials in the idea. The more original the execution, the more sold the fruits of your creativity will be.

The cost of implementing a creative business idea will vary from 4 to 15 thousand rubles if expensive materials are used.

A business based on creativity is an excellent opportunity to get a stable income in an interesting segment with minimal investment. And calm work from home will allow you to forget about the schedule and engage in your favorite hobby.

Portraits from DNA

Making money by drawing portraits of clients is a common thing for artists. But artists Adrian Solomonovich and Nazim Ahmed decided to go even further and create not just portraits with paints or pencils, but portraits from the DNA of customers. Artists literally paint with genetic material, or more precisely with amino acids. They have different colors, so the portraits are colorful and lively.

The work of the creative duo of artists was able to interest large galleries in New York and Tokyo, where exhibitions of works are regularly held. The artists themselves have already earned more than a million dollars from their paintings.

Start small

As you can see, even if you remain true to the principles of a free artist, you can successfully run a business. The modern economy and the development of the Internet open up great opportunities for the self-realization of a creative person.

You can entrust financial accounting to online accounting services, order work materials inexpensively on OLX, and get your first clients through your personal page on a social network. There will always be opportunities, the main thing is desire.

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Fried Cola

The best chefs in the world often delight gourmets with their original recipes. But at the Texas Achievement Exhibition, a programmer from Dallas surprised with an unusual recipe.

By frying noodles, strawberry jam and Coca-Cola in vegetable oil, he managed to become the winner in the Most Original Food Product category. The finished dish was again doused with Coca-Cola, sprinkled with cinnamon and served to visitors to the exhibition. It is not known whether this recipe received the attention of restaurants, but at this exhibition this idea was a stunning success and brought its author a considerable cash prize.

Magazine plus bottle

This time the center of the idea is not alcoholic drinks, but non-alcoholic ones, and this is probably very good. iLove magazine is addressed to beautiful ladies. It publishes materials that are of interest mainly to female readers - about fashion, accessories, shoes, clothing, cosmetics and other exquisite female glamor. And this printed edition was the first in the world, packaged with a half-liter bottle of Coca-Cola.

The cooperation of enterprises with such different profiles as the editorial office and the Belgian directorate of the branch of the world-famous brand of soft drinks cannot but delight. It is possible that this experience will be adopted by other magazines that tell readers, for example, about hunting and fishing. True, Coca-Cola is unlikely to be appropriate as a supplement to them.

Car ride

The Ferris Wheel is perhaps the most popular and recognizable attraction in the world. Its presence has long become traditional in amusement parks. An entrepreneur from Holland decided to refresh the concept of the tired “Ferris wheel”.

He designed a wheel that contains spaces for cars instead of regular booths. If you want to ride on such a wonderful wheel, your car is secured with a special mechanism in the attraction, and you rise inside your car to a height of 30 meters.

The attraction is completely safe, as it has passed all kinds of tests and tests. Europeans already have the opportunity to feel the adrenaline while sitting in a car and being on the Ferris Wheel at the same time, and a savvy entrepreneur is reaping the fruits of his invention in the form of decent profits.

Bureau of separations

Bernd Dressler is considered the author of the next idea, however, such a service is already quite common in many countries. It happens that couples break up, and there is no escape from it. Few people are able to easily survive a breakup with a loved one. The service provided by the separation agency will help you cope with this unpleasant moment. A specially trained psychologist will inform your (now ex) partner that you have decided to break up with him. And for a fee, he will provide you with psychological support and help you understand why the breakup happened. Making money from breakups sounds cynical, but the idea works, and quite successfully.

Tips for beginners: how to competently run a “creative” business

As in any other area of ​​entrepreneurship, a business plan for a creative project is required! Even homework will require a serious approach if you want to receive consistently high income in the future. In the project, consider capital and variable cost items and marketing strategy. This will help you clearly control your activities - plan expenses and control income, working to optimize the process as necessary.

If you are planning to open not a small home business, but, for example, a creative workshop for children, you will most likely have to take out a loan from a bank - you definitely cannot do without a well-developed business plan!

How to build a successful creative business? Here are some useful tips that will be useful for beginners:

• When choosing an idea, focus on what you can do and what you know. It is better to open a business that you are well versed in - then you will not have to spend money on training and purchasing the necessary equipment for work. In this case, you can start a business literally without costs.
• Conduct consumer market research - is the product or service you want to offer even in demand? Of course, if you start working via the Internet, you will find clients from other regions. But when opening a “real” business, you need to monitor a specific sales market.
• Rely only on your own strength. Most likely, you will not hire additional staff - you will have to do all the work yourself.
• You'll have to think carefully about your advertising strategy. Only world-famous brands can afford not to advertise their product here and there, and for a small creative workshop this is extremely important! There are very few advertising options with a small budget. But even here you can find profitable channels - for example, social networks on the Internet. Create communities and groups, add subscribers, actively promote the product. It wouldn’t hurt to create your own website - this can be done even without money, using free engines.
• A creative approach in business is also important - the line of business itself requires it. Think about how creatively you will be different from your competitors - come up with your own “tricks”, develop a line of unique products, “come up” with an interesting logo.
• Many creative businesses are special - you will sell completely unique products or provide clients with your knowledge in a particular area. And in this case, customer focus comes to the fore! Take care to offer consumers only a high-quality product or service - positive reviews of your work will then work for you.

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Alcohol bra

A startup called The WineRack has launched sports bras that come with a secret compartment. The bras have built-in small containers that can be filled with any drink (including alcoholic drinks), and then consumed through a special straw.

It is noteworthy that this bra performs two functions at once: it will get its owner drunk, and it will make her bust larger by at least 2 sizes - a bra filled with liquid visually enlarges the breasts, however, if a girl starts drinking from it, the breasts will literally “melt” into eyes. This secret bra is especially popular during public events, concerts, sports competitions, etc.

Business idea aromatic sachets

The health sector is a promising area in business. Creating a creative aromatic sachet comes down to the following: a beautiful pillow is made, the filling of which is not fluff or cotton wool, but real medicinal herbs.

The advantage of this creative idea is that it does not require special knowledge and skills in the field of needlework and creativity. Sachets are used mainly for sleep. The aroma of herbs helps improve well-being and also helps in the fight against insomnia. You can also use the pads to treat your eyes or just add scent to your room.

To create creative sachets you need:

• fabric for sewing (it is better to use linen or cotton);
• wide range of herbs;
• ribbons and ropes of different colors;
• label listing herbs and allergy warnings.

Before you begin your creative craft, thoroughly research the beneficial properties of herbs. For example, it has been noted that mint promotes negotiations. Keep the product environmentally friendly. Chemical compounds can enhance the smell, but they should not be used, as this is contrary to the idea.

Plants are purchased at a pharmacy or collected in ecologically clean areas. The correct thing to do would be not to collect information on the Internet, but to read specialized medical literature. Carefully read the instructions for medicinal plants purchased at the pharmacy.

The cost of implementing a business idea is minimal - up to 5 thousand rubles. Income varies, but is not high.

Snowball maker

Snow fun is loved by both children and adults. When the first snow falls, you just want to go and play with snowballs, have a snow shelling with your friends. One problem is that your hands get cold quickly from the snow, and wet gloves are not particularly comfortable. This problem was solved by an absolutely ingenious and at the same time simple idea - a device for making perfectly smooth round snowballs, or as it is also called a “snowballer”. The device, which looks like tongs, can create a beautiful snowball in a couple of seconds, while your hands will remain dry and warm.

Advertising hanger

The American company Hanger Network showed no less, but more ingenuity than the Japanese company Tadacopy. She solved three problems at once in one successful way. Disposable hangers are considered a real disaster in the United States. Every year, approximately three and a half billion of these products are thrown into landfills. The main sources of environmental pollution are shops selling clothes on hangers, laundries and dry cleaners. The plastic from which hangers are made (or, alternatively, wire) takes a very long time to decompose, and recycling the material is difficult and expensive.

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The solution is EcoHangers hangers, made from waste paper and having three significant advantages at once. Firstly, they are cheaper to produce - they are recyclable materials, after all, and this with quite acceptable strength, no worse than that of plastic or thin wire. Secondly, they do not pose a threat to the environment; when exposed to a humid environment, they quickly decompose. Thirdly, it’s easy to print the same advertisement on paper, and you can make good money from it.

Drowned logs

A unique idea for making money came to the bright mind of George Goodwin back in 1970. The American was an avid fan of river fishing and spent many hours doing this activity. He noticed that there was a large number of submerged logs at the bottom of the river. At that time, many forests were cut down and timber was at a premium. George decided to organize the sale of logs that he caught from the bottom of the river. He cleaned and dried the logs with his own hands, and then sold them.

It would seem, who will buy old logs that have lain for some time at the bottom of the river? However, the enterprising American was able to earn more than three million dollars from this idea.

Tail extensions

Of course, horses don’t care at all what the length and volume of their tail is. But for horse race riders, this information is of great importance, and judges at various animal shows pay attention to this element. All this prompted American businessmen to start adding tails to horses. This service is very popular among horse breeders, especially when preparing horses for races and competitions. The companies offer artificial tails of various lengths, volumes and colors - from natural brown, white and black to gold and silver.