European business ideas that are not yet in Russia: how to create a profitable and unique business

Promising and unusual startups from Europe

A striking example of the use of European business ideas in Russia is demonstrated by Tatyana Bakalchuk, who founded the Wildberries online store from scratch.
Article navigation

  • Rules for searching for business ideas
  • Business ideas that do not exist in Russia
  • Moving packing rental
  • Automatic key making machine
  • Hotels for plants
  • The most popular and interesting ideas
  • Women's repair teams
  • Advertising in the snow
  • Unlimited taxi rides
  • Pizzas of different shapes
  • New business ideas for 2020
  • Business ideas in the field of trade
  • Business ideas in manufacturing
  • Service business ideas
  • Business ideas in rural areas
  • Business ideas with minimal investment
  • Business of the future - ideas that may soon become part of everyday life
  • How to test a business idea
  • Janet Kraus Method
  • Walt Disney Method
  • "Mom Test"
  • Why not all foreign business ideas take root in Russia and what difficulties may arise during their implementation
  • What is better: buy a franchise or start your own business, based on business ideas that do not yet exist in Russia

The United States has long been considered a generator of successful and famous startups. However, business ideas from Europe are also relevant for domestic entrepreneurs. In addition, European business models are perfectly adapted to the realities of the Russian market. The peculiarity of such a business is its diversity and is characterized by efficient management.

The best countries in Europe for business

The primary question that arises for entrepreneurs is the procedure and speed of obtaining the necessary visa. Recent studies have shown that the following states offer the simplest conditions and acceptable terms:

  1. France;
  2. Ireland;
  3. Italy;
  4. Netherlands;
  5. Spain.

Business newspaper

Every year, the World Bank research group publishes a report ranking countries around the world based on their ease of doing business. Grades are based on compliance with ten requirements:

  • procedure for opening a business;
  • obtaining permits for construction;
  • supply and connection of electricity;
  • registration of property rights;
  • loans;
  • investor safety;
  • taxation;
  • international trade;
  • protection of parties to a contract;
  • bankruptcy procedure.

According to the latest ranking, the TOP 10 European countries are ranked as follows (from more to less attractive):

Place in the rankingA country
1Denmark
2Great Britain
3Norway
4Sweden
5Lithuania
6North Macedonia
7Estonia
8Latvia
9Finland
10Germany

The country's rating was assessed based on the business cross-section of society represented in the largest city in the state.

Rules for searching for business ideas

If you are looking for business ideas from Europe to use on the Russian market, then there are two ways to find them:

  1. Ask your friends and acquaintances who have business abroad what interesting startups there are at the moment. In addition, you can subscribe to groups of Russian emigrants in Europe and receive information from them.
  2. Use foreign business sites. This will require knowledge of a foreign language, however, with the right approach, you can get dozens of fresh ideas that have proven their effectiveness.

Remember! A good product solves problems and meets customer needs. Only in this case will consumers be willing to pay for it. You can’t build a business on personal preferences; it’s better to choose something that will be in demand on the market.

Flags of Europe

In order for the selected business idea to be as effective and functional as possible, you should follow these tips:

  • The hunt for options should be carried out in different places and with massive communication with potential consumers.
  • Any idea, even if it seems ineffective, should be written down. The ideal option is to create a file cabinet where possible projects will be categorized.
  • You can make important decisions and take action only some time after acquiring an idea.
  • When researching a potential startup, you should put yourself in the shoes of the consumer and analyze what they are missing in the region. This increases the chances of finding a good idea that will make a profit.
  • If the business plan is not unique, then you first need to study the level of competition in the region and think through the competitive advantages of your business that will help it develop.
  • After selecting a business, it is extremely important to communicate with a person involved in a similar business in order to obtain information about all the pitfalls and problems.

Should I buy a ready-made one or open a new one?

A similar question arises for many entrepreneurs. Not everyone can take the time to start a company from scratch. Then the thought of buying a ready-made business appears. The idea has the right to life, but when deciding on such a deal, study the possible risks.

In most cases, a company is sold due to unprofitability. Less often - due to personal reasons or a more advantageous offer. Keep in mind that:

  • low cost of the enterprise may indicate complete obsolescence of the equipment, which will require large expenses;
  • in many countries, purchasing a ready-made business does not give the right to a long stay in the country;
  • a low price may indicate that the enterprise is unprofitable due to an unfortunate location or similar factors;
  • Legal problems, errors in registration of property objects are also the reason for the low cost.

Business

Collect as much information as possible about the business that interests you, hire consultants, and communicate with the local population. Meticulousness will pay off in spades.

Business ideas that do not exist in Russia

To launch your own successful business, you need to offer customers something that is not yet on the market. Having found an idea for a startup that does not exist in Russia, you can become a monopolist in a certain area, which always leads to big profits.

Moving packing rental

Rent out moving packaging is a type of business that is gaining popularity among conservative Europeans. They often change their place of residence or work, and without the appropriate boxes it is extremely difficult to ensure the integrity of their property. Special packaging allows you to keep things in order and quickly assemble or disassemble them.

Of course, the cost of such a box is low, but after moving this product is no longer needed and you will have to throw it away. This is why you can offer boxes for rent, which can be returned to the landlord after the move.

Moving boxes

You should purchase high-quality packaging that can last as long as possible, because the amount of profit you make depends on this. In addition, the client will be satisfied with the use of a durable product.

A similar service is not yet provided on the domestic market, but it will certainly be popular and in demand, especially in megacities.

Automatic key making machine

Keys are the basis for the security of an apartment, vehicle or commercial property. That is why every person makes duplicates of them. In Russia, to do this you need to find a master, give him your precious key and after some time return for a duplicate.

But in the USA and Europe there are special self-service machines for such purposes. The key is installed in the receiver, after which the system scans it. The machine makes and issues a duplicate key right on the spot.

Automatic key making machine

Such a business idea has great prospects, because sooner or later every person has to make duplicates. The absence of a human factor allows you to be sure that attackers will not make an additional copy for themselves. The machines are small in size, so they can be installed in shopping centers and other places with high traffic.

Hotels for plants

Hotels for people have existed for centuries. Hotels for animals appeared relatively recently, but similar places for plants are new in 2020 in Europe. Many people don’t know what to do with their flowers when they go on vacation or on a business trip. Not every person has good neighbors or relatives who can water the plants and care for them during the owner’s absence.

This business idea is an excellent solution for a big city. In the initial stages, you can do it right at home, and to maintain it you need to have specialized skills in caring for plants.

Hotel for plants

Wag N'Wash Franchise - One Stop Shop for Pets

TOP 7 interesting franchises from America that are not in Russia

Another representative of the pet industry. Unlike traditional pet stores, Wag N'Wash took a different route. They don't sell animals, they do everything for them. The store is a comprehensive area where you can not only buy the most natural food for cats and dogs. In Wag N'Wash departments you can even wash your pets and provide hair and claw care. And a special bakery allows visitors to pamper their pets with fresh treats.

The company was founded back in 1999. But at first it developed independently and slowly. Franchising was launched only 7 years later - in 2006. Since then, the company has also been slowly conquering the market and expanding. And the pet-based industry continues to grow. Despite the fact that the franchise itself is not cheap. And opening a store like this won’t be cheap. Investments in opening start from $500,000.

The most popular and interesting ideas

Among the residents of European countries there are many brilliant entrepreneurs with interesting ideas that can be used in domestic realities.

Women's repair teams

For the first time such a business appeared in England, famous for its business women. The main advantage of this idea is that women can boast of greater responsibility and careful attitude towards objects than men.

In addition, such a team will enjoy the trust of female clients who need to decorate an apartment or office space. The only drawback is that in Russia there are still few ladies who specialize in repairs and are capable of professionally performing finishing work. You can assemble a team on job search and personnel selection sites.

Woman doing renovations

Advertising in the snow

A business that exists without advertising is doomed to failure. In the UK, savvy advertising agencies have been able to use weather events to their advantage. Every time after heavy snowfalls, prints advertising various products and companies appear on the snow-covered ground.

Considering the fact that Russia is famous for its long winters and abundant snow cover, such an interesting business idea needs to be adopted.

Advertising in the snow

Unlimited taxi rides

Mobile operators have long understood the advantages of unlimited tariffs, and European carriers decided to adopt this marketing ploy from them. For a certain amount per month, the client can travel by taxi unlimitedly, forgetting about the hassle of having a car, buying gasoline, car wash, etc.

For a person who goes to work every day, but does not like to use public transport, such a service will be very useful. And the carrier will receive a constant influx of customers and will be able to provide its drivers with work.

Pizzas of different shapes

It would seem that such an old culinary invention as pizza can no longer surprise, but the Italians decided to prove the opposite. Especially for people who don't have much time for lunch, establishments in Rome and Venice offer pizza in a variety of shapes, including cup options.

Now you can taste the product on the go, without wasting precious time. In a metropolis, the business idea of ​​pizza in cups is sure to become popular.

Big Frog Franchise – T-shirt Design

TOP 7 interesting franchises from America that are not in Russia

Islands with printed T-shirts have long been not uncommon in Russia. Most often, in large shopping malls you can find small kiosks that sell T-shirts with a fixed set of prints, popular sizes and colors. When such a business first appeared in Russia, it quickly gained popularity. People liked the creative approach to everyday clothing. But the popularity subsided, and the industry settled into a quiet course, not particularly developing further.

Big Frog, on the American market, approached the issue in more detail and began to provide a full range of services to its clients, while simultaneously increasing brand awareness and giving the opportunity to express individuality more widely.

Big Frog customers can choose not only from what is available, but the assortment, it should be noted, is very large in the stores of this franchise. Each buyer can choose the color, design and even font himself, and can take advantage of the help of professional designers who are available at every Big Frog point. And receive a newly created product quickly and affordably.

At the same time, the franchisor, among the advantages of working with his company, notes the absence of the need to hire a large staff. There is a maximum of four people per point. Eco-friendly manufacturing technologies. And a completely individual approach to the client, which allows you to quickly increase loyalty and develop a base of regular customers.

The company offers partners training in several stages, including online and directly at the point of sale, webinars for employees, and support at all stages.

Despite the fact that the company was opened only in 2006, and began franchising two years later, there are currently more than 80 Big Frog specialized stores operating in the United States. Investments in opening in the American market - from $180,000.

New business ideas for 2020

Every year, entrepreneurs in Europe launch new startups that are popular and bring profit to their owners.

Business ideas in the field of trade

Trading has always been the best way to increase your capital. The most important thing when organizing such a business is to find a product that will be in demand.

Segway and unicycle store

In Europe today, close attention is paid to modern methods of transportation, allowing active people to lead a healthy lifestyle and spend less time on the road.

To open a store, it will be necessary to organize a trading area that corresponds to the specifics of the product. Segways and unicycles are in demand among young people, so the store environment should meet their needs and requirements. It is better to decorate the interior in a modern style, giving preference to metal and glass materials.

Along with a stationary store, you need to launch a website, because the required target audience is not used to leaving home for purchases of this kind.

GYRO Т59490

The mini Segway Gyro from the Russian manufacturer 1 TOY delights with its functionality. A special feature of this Segway is that it can be controlled using your knees. Price 44110 rub.

More about the product

NBS One S2

Power – 500 W. Max. speed – 24 km/h. Power reserve – 30 km. Wheel diameter is 14 inches. Max. load – 120 kg. Charging time – 3 hours. Price 30999 rub.

More about the product

iconBIT Smart Scooter S

Max. speed – 15 km/h. Load – from 50 to 120 kg. Built-in gyroscopic sensors, auto shutdown. Power reserve – 20 km. Price 13990 rub.

More about the product

BRIGTERETERNAL

Max. speed – 15 km/h. Load – up to 120 kg. Battery capacity – 4400 mAh. Charging time 2–3 hours. Cruising range – 15–20 km. Price 26973 rub.

More about the product

Condoms for teenagers

Early puberty not only adds problems for parents, but also makes it possible to make money from the production of contraceptives. This is how one of the companies in Switzerland became rich, which began producing condoms for teenagers. The majority of boys aged 12–16 years surveyed complained that standard condoms are too big, so they have to do without them.

By launching the production of such contraception, you can enlist the support of the AIDS Federation and other organizations, as European companies do. The main thing is to properly think through the marketing component. You can initially distribute free condoms in schools as an advertisement, accompanying all this with lectures about STDs.

Business ideas in manufacturing

The basic rule of production is to produce a product that is impossible or difficult to do without. This is what you need to be guided by when choosing the best business idea from Europe in this area.

Toilets for cats

The production of litter boxes for cats from natural biodegradable materials is a common practice in European countries, but we do not yet have such enterprises.

The main advantage of the eco-tray is that it is made from recycled materials, which significantly reduces its cost. The kit includes the tray itself and the filler. All this can be used within seven days, and then thrown into the trash bin or compost bin. The offer can be slightly modernized so that the trays can last a little longer, and then huge demand will definitely be ensured. Serious production capacity is not required, so you can organize a business in the garage.

Flour milling business

This idea for production is extremely profitable, because bread and other flour products are consumed by almost every person in our country. The difference between Russia and Europe is that our flour milling business is divided between large players in the market, while in Germany or Switzerland there are many small producers.

flour mill

Today one can observe an acute confrontation between the United States and China in the economic sphere, which will undoubtedly affect the demand for flour. It is the Celestial Empire that is the world's largest importer, and having lost supplies from America, China will definitely turn its gaze towards Russia. Large entrepreneurs have already become interested in such opportunities, trying to reorient themselves to the foreign market, thereby freeing up the domestic market for small mills.

Flour is made not only from wheat, but from many grain crops. Initially, to grow your business, you can enter into contracts with small bakeries and bakeries, organizing delivery to them, and then offer your products to supermarkets and stores.

Service business ideas

The service market is growing rapidly, allowing the most daring and promising plans to be implemented in Russia. In 2020, the following business ideas, which have long gained popularity in Europe, will be in demand:

Software developmentCreation, testing and support of software for both individuals and companies. Demand in this segment is growing by 20% every year.
Services for childrenOrganization of private kindergartens, teaching foreign languages, dancing, etc.
Bicycle rental, sale and repairThe popularization of healthy lifestyle has spread throughout the entire planet, and the number of people who want to use bicycles is growing every day. When starting a business, it is important to consider its seasonality.
Looking after older peopleUnlike the US and Europe, we do not have private elderly care centers in our country, which makes this idea an excellent opportunity to make a profit.
Psychologist therapyAccording to statistics, every year the demand for consultations with a psychotherapist grows by 14%. There is not much competition yet, so there is still a lot of opportunity to start.

Business ideas in rural areas

Residents of towns and villages can choose decent and profitable options from the experience of European countries. Among the projects that generate the most income are the following:

  • production of frozen vegetables and fruits;
  • creation and maintenance of a farm;
  • breeding pheasants, turkeys or chickens;
  • beekeeping;
  • greenhouse business.

Business in the village

Business ideas with minimal investment

Beginning entrepreneurs do not have much capital to do something serious. In this case, you can choose business ideas from Europe that require minimal investment. By approaching this process wisely, you can build a successful business.

Among such projects are the following:

  • Handyman. Provide the services of a technician who can change an outlet, repair a faucet, or install a boiler.
  • Production of decorative candles. No investment is required, because production is carried out upon pre-order.
  • Printing on a 3D printer to order. These can be any parts and objects. You receive a sketch from the client, print and send him the finished product.
  • Water delivery service. The main expense items are filters for water purification, transportation for delivery and advertising materials.
  • Baking homemade cupcakes. Products are purchased separately for each order, which requires minimal investment.

Franchise Two men and a truck

TOP 7 interesting franchises from America that are not in Russia

Moving franchise. The concept of transport companies that primarily work with those clients who need to transport things when moving is typical for America and not so typical for Russia. The reasons are simple - in our country this area is more blurred, and clients who need to transfer things call first of all the owners of gazelles who work with any cargo.

Nevertheless, the concept is interesting and may have increased marketing potential, especially if all the company's cars are designed in the same style, and the brand becomes recognizable. And even more so when yours.

The history of the company begins in 1985, when two brothers founded their business with the help of one pickup truck, and their mother drew a logo for them. The only money that was then invested in the company was $350.

In 2020, Two Men and a Truck operates in 43 states across the country and is one of the largest firms in this industry, which continues to develop through franchising tools and plans to expand its footprint. Agreements have already been signed with entrepreneurs from Great Britain, Ireland, and Canada. So perhaps the time is not far off when we will see their logo in our country.

Two men and a truck offers its future franchisees convenient and effective software, a comprehensive training program that will help them smoothly understand the strategy, CRM system, and most importantly, a long-recognized brand.

In the American market, starting a business under this franchise will require investments ranging from 100 to 590 thousand dollars.

Business of the future - ideas that may soon become part of everyday life

Globalization and personalization will soon change the way people think not only about business, but also about the world as a whole. The elimination of spatial barriers leads to the fact that businesses become larger, but fewer and fewer people are required to manage them.

In search of a relevant, futuristic and fresh idea for a business that can become a part of our lives in the future, you should pay attention to the following:

  • Instant insurance. Today, many banks offer insurance for themselves or their loved ones through online banking.
  • Growing fruits and vegetables right in the city. The demand for environmentally friendly products is growing every day, but there are practically no offers on the market.
  • A service for ordering online services for the delivery of food, clothes, hairdresser, etc. Each segment is developing separately, but there is nothing common and universal yet.
  • Electric vehicle charging stations. It is this vehicle that will become the main part of the automobile business in the future, so gas stations will be in high demand.
  • 3D printing items. This could be the creation of human organs, bones and other parts of the body, household tools, etc. Technology is limited only by human imagination.
  • Business of protecting personal and confidential information. Advanced technologies greatly facilitate the process of storing data, but they are also susceptible to hacking. Services to combat cybercriminals and organize the security of company servers are already in demand, which will only grow in the future.

3D printer

Special attention should be paid to nanotechnologies, which are already popular in the European market. In the near future, miniature robots will be in every industry, from space to the food industry. Today, nanorobots are being developed that can accelerate the healing of organs after injury, rejuvenate the skin and have a beneficial effect on overall health.

Which country is easier to start a business in: quiet New Zealand

To become a successful businessman in this island state, an entrepreneur can completely rely on his talents and efficiency, since the number of obstacles in starting and running a business tends to zero. We are talking about the absence of administrative barriers and the conscientious work of law enforcement agencies and courts. In addition, the number of industries strictly controlled by the state is small, these include restaurants, real estate and construction and business, the sale of alcohol and medical services. For other areas, the entrepreneur does not require permits.

The procedure for registering your business in New Zealand is also as transparent as possible - you will need a package of documents that will contain the following information:

  • a unique company name, issued in accordance with the rules of local legislation;
  • legal address of the enterprise and documents for ownership or lease;
  • company charter;
  • constituent agreement concluded by shareholders (for a joint stock company);
  • information about directors;
  • information about shareholders;
  • information about the company's authorized capital;
  • information about the secretary.

The most important advantages of New Zealand for an entrepreneur are: the absence of exchange controls and a loyal tax system. The company's income received outside the country is not subject to local taxes.

But nevertheless, to enter the New Zealand market, it is not enough for a businessman to simply come to the country; he must obtain a visa, the registration of which requires knowledge of English, business experience and a certain amount of money in an account in a New Zealand bank. The visa is given for a fairly long period - three years. In general, New Zealand's immigration policy is highly welcoming, with many foreign entrepreneurs remaining in the country permanently.

How to test a business idea

A good business idea is one that will be popular and in demand among potential consumers. Before starting work, an entrepreneur should make sure that the idea will be profitable.

The best way to do this is to determine demand:

  • develop a landing page and conduct an advertising campaign to find out the level of interest in your product or service among consumers;
  • place advertisements on free or paid bulletin boards;
  • study the number of requests for certain keywords in popular search engines;
  • Follow relevant topics on social networks where there is a target audience necessary for your business.

Janet Kraus Method

Entrepreneur and Harvard Business School lecturer Janet Kraus has developed a system for evaluating any idea. According to the teacher, a good idea should be:

  • oxygen - that is, a product or service that is impossible to do without;
  • medicine - a product that you can do without, but this will disrupt your level of comfort;
  • jewel - goods that are not necessary, but are in demand due to the positive emotions from owning them.

If a business idea from Europe does not meet such demands, then you should think about the feasibility of its implementation.

Walt Disney Method

Disney Studios uses a different practice to weed out unnecessary ideas. Walt Disney proposed to distinguish three rooms: wizards, realists and critics.

In the first room, company employees could express the most fantastic ideas without thinking about the possibilities of implementation, budget and technical issues. The team recorded them, after which they moved to the next room where the realists lived. Here it was necessary to understand how long it would take to implement each plan, whether the process could be simplified, and whether the project was even realistic.

The toughest discussion was in the room of critics, whose main task was to find any shortcomings in the project and return it to one of the previous rooms for revision. And this continued until there was silence in the room of critics: the idea was considered ideal and could lay claim to being brought to life.

"Mom Test"

Very often, before starting a business, entrepreneurs interview their friends, relatives or potential clients on the street. They demonstrate the product, find out opinions about it and, based on the information received, decide to launch a business. However, in most cases the answers are incorrect. This is the same as asking your mother, who thinks that her child is the best and the product is perfect. Clients also often lie so as not to offend the entrepreneur or to leave quickly rather than tell them what exactly doesn’t suit them.

To get the most honest answer possible, you need to think through all the questions. Don't ask if you like the product, but rather find out what its weaknesses are and how you can solve this problem. With the right approach, you can get feedback from clients that will help develop your business and take it to the next level.

Business the European way: pros and cons

  1. Business in Europe is based on centuries-old traditions. The most in-demand and popular types of commerce are family businesses. For example, the German hotel concern Hotel Pilgrim Haus is already 700 years old, the French Richard de Bas, which is engaged in paper production, is 20 years younger, and the Italian wine company Barone Ricasole will soon celebrate its thousandth birthday. According to experts, the share of family businesses in the most popular destinations is high; it is difficult for an outsider to “squeeze” into this company.
  2. The Eurozone has high taxes and restrictions on opening businesses by non-residents. From this perspective, old Europe is not the most profitable place for investment, but it is reliable: the traditions of protecting private property here are as ancient as wine-making firms.
  3. Small businesses are respected and honored here. Loan conditions and interest rates in banks are loyal, corruption is tolerated, and there is no pressure from inspection bodies. Small businesses feel comfortable and protected here.

By area, popular types of small businesses in Europe can be divided into 4 blocks:

  • food business
  • on comfort
  • on a healthy lifestyle
  • handmade products.

Barone Ricasole wine company

Criteria for ease of business organization

The main indicators of the ease of starting a business are:

  • the number of procedures you need to go through to start your own business;
  • number of days spent on procedures;
  • price of the issue – how much does it cost to open a business;
  • the minimum capital that an entrepreneur must have.

According to these criteria, the top ten European countries with the highest rating are as follows: Ireland, Estonia, Sweden, Great Britain, Belgium, the Netherlands, Latvia, Denmark, France, Finland.

Fuel oil from old tires

Another production idea that allows you to maintain environmental balance and make money at the same time.

That is, a business with a socio-economic orientation. It has an undeniable advantage, in addition to minimal competition. This is the absence of costs for the purchase of raw materials. Many companies and individuals are willing to give away old wheels to relieve themselves of the need to dispose of them.

Business ideas from the USA
The production line and equipment can be purchased in the USA or Europe. In order to save money, you can opt for used units. Since in these countries such activities have also existed for a relatively short time, the performance characteristics of the equipment will be excellent. Finished products - fuel oil, are in high demand and will always find their consumer. Investments: from 5 million RUB, if you can find a used line, you can reduce investments by 25%. The average monthly revenue of the company in this area is 500,000 RUB, the average payback period is about two years. The advantages of the enterprise are relevance, the opportunity to participate in government programs: production, environmental, etc., and gain access to preferential business loans.

Production of rubber tiles

This is an idea from the field of production, therefore, there is an opportunity to obtain affordable loans or take part in regional entrepreneurship development programs. The advantages of such a business also include:

  • Business ideas that do not exist in Russia
    little, almost zero competition today;

  • high, about 50%, profitability;
  • investment payback period is less than a year.

The initial investment is about 2 million rubles. They are necessary for renting territory and premises, purchasing equipment (drying chamber, volcanic press, mixer and molds). The products, the result of such production, are extremely popular and in demand. Rubber paving slabs are affordable, have high consumer characteristics (aesthetic, do not change their properties under the influence of the atmosphere, wear-resistant), and last for several decades. Moreover, it is non-slip and not prone to cracking over time. The technology can be purchased from many American resources.

pros

Huge solvent markets

We are all somehow accustomed to the idea from TV that Russia is a huge market that all companies in the world want to enter. But let's be realistic, this statement is just as true in reverse. And even, perhaps, ten times more true.

A golden billion living in Europe and the USA, with salaries of €5 thousand and above, is the dream of any entrepreneur. And here it is.

The paradoxical Russian market offers excellent opportunities for businesses serving either the super-rich or the super-poor. But somehow things didn’t work out very well with the middle class. If you sell superyachts or real estate worth more than a million dollars, you may not want to think about changing locations - fighting powerful competitors in an established market is risky. Opening a cafe with an average bill of three dollars also makes little sense - you will be competing with municipal services, which, generally speaking, distribute such lunches for free.

But if you are a furrier specialist or your business is making websites for small businesses, then Europe and the USA are a gold mine for you.

The quest business fits well into the “high-tech” category; in fact, the entire process of completing the quest is automated and does not require a lot of effort, so in our case, personnel costs are kept within moderate limits.

Russian hardening

An amazing thing that I am becoming more and more convinced of.

Unpredictable Russian life toughens you up more than any business coach. Anyone who has built a business in Russia will be head and shoulders above the locals in Europe.

Stories about how in an expensive furniture store the seller refuses to close a deal because “there’s a siesta in five minutes and we won’t have time to do everything, come back in two hours” have already become legendary among our partners.

The willingness to go the extra mile, work on the weekend, make another hot sale may not make a revolution, but it will give you an additional 10-15% advantage, which is very important when the overall profitability of the entire business is at 20%.

Fundamentally different balance

This is a twofold moment that can work both for you and against you. Yes, and you need to think about it carefully even at the stage of planning your operation to capture Berlin. If your business is based on manual labor, you should think about moving to China rather than to Europe.

An exemplary example in this sense is manicure and hairdressing salons. Almost all the added value is created in this business at the expense of staff working time, and therefore the cost of the service is very high. As a result, nail salons throughout Europe and the United States for the most part are small nooks near the metro, where illegal Thais and Vietnamese women work in terrible conditions. The staff turnover is sky-high, the quality of service is appropriate.

It seems to me that the idea of ​​opening her own nail salon is visited by every girl from Russia who ends up in such an establishment. However, once you start counting, the minimum wage plus the hourly wage kills the entire economy. But if you have a high-tech business, or have the opportunity to leave all the labor-intensive part in Russia, then this is an excellent competitive advantage.

I think that for many types of businesses it is possible to organize an office in Europe to work with clients and promote, leaving the main production base in Russia. For example, design studios, software development and even some types of production - only provided that your products are compact and easily transported.

Party Fiesta Franchise

Top 7 interesting franchises from Europe that are not in Russia

Spanish company in the event organization industry. At the moment, the company successfully operates in 11 countries.

The essence of the business is the sale of all kinds of holiday goods. Just so you understand, Party Fiesta is not just a small store of balloons and party decorations. The company really supplies everything you need to make an interesting party, children's matinees, birthdays for both children and adults. Party Fiesta combines a catering service and a supplier of gifts, decorations, accessories - you can find everything for organizing themed parties for specific holidays such as Halloween or Christmas, you can buy piñatas, order balloons in the form of numbers, dishes, tablecloths with prints, find costumes popular characters, masks, clothes, gift wrapping and much more. You can organize almost anything with Party Fiesta - weddings, birthdays, carnivals, Easter, Christmas, New Year, Valentine's Day and so on.

Top 7 interesting franchises from Europe that are not in Russia

That is, this is not just an accessories store, it is a full-fledged service for supplying everything necessary for organizing holidays. Perhaps due to this, it turned out that the company quickly and successfully developed in the market, and with the help of franchising tools it spread to the markets of neighboring countries.

The company has been developing since 1994 and during this time has managed to acquire decent experience in interacting with partners. Therefore, every future franchisee can count not only on the supply of specialized goods at a favorable price, for which you can put a good markup, but also on full support from the company - product, marketing, technological, management.

At the moment, the investment required to open a branch of Party Fiesta is about 62,000 British pounds of investment.

Franchise Sure Step

TOP 7 interesting franchises from America that are not in Russia

An unusual product is sold by Sure Step International (Sure Step in English means a confident step). These are special liquids that make the floor non-slip.

It would seem - what kind of idea is this and why is it needed. In fact, no matter how fantastic it may sound in our reality, Sure Step has a very large audience of potential clients. They work with restaurants, cafes, municipal institutions, as well as with individuals. In fact, any place where there is a tiled floor, or a floor with a smooth surface that is naturally cleaned, is already a place where their development can be applied.

The liquid itself is just that: a liquid. This is not a coating, not a film. It's not something that leaves behind chemicals, or even just sand. This is a naturally ordinary colorless liquid that just needs to be poured onto a wet floor so that it stops being slippery. It is just as easy to remove it without leaving any marks, streaks, dirt or anything else.

As the franchisor himself states, their potential market is endless. Just a few blocks of the city - this is already more than 1,000,000 square meters of sales - supermarkets, swimming pools, museums, fitness clubs, bars, airport terminals. This liquid will fit anywhere.

In fact, the company was founded back in 1991. But the franchising system began to develop only in 2006. However, since that time they have managed not only to open more than 250 representative offices, but also to enter the international market.

Now Sure Step does not stop looking for new partners in other countries who could work with them as a distributor. In the American market, the investment to open a Sure Step representative office is only $25,000.

Rating
( 1 rating, average 5 out of 5 )
Did you like the article? Share with friends: