How to open a profitable small bar: the best business ideas

In the minds of many citizens, vacation is associated with communication, interesting leisure and moderate alcohol consumption. But in restaurants, the pretentious atmosphere and exorbitant prices are not at all conducive to relaxation, and frequent home parties cause discontent among family and neighbors. To spend time in a cozy atmosphere, talk with friends and drink a couple of beers with delicious snacks, the best place to go is to a pub.

Therefore, an entrepreneur should think about how to open a beer bar from scratch: step-by-step instructions for creating such a business consist of several stages, the key ones being defining the concept, developing the assortment, documenting the enterprise and finding good premises. If you successfully solve these problems and select a team of responsible employees, then within two to three months you can turn the establishment into a favorite vacation spot for city residents.

Business relevance

Under the slogan of the struggle for the improvement of the nation, the Russian government regularly passes new laws that complicate the sale of beer. But sales of this drink are only increasing. The development of the industry is partly explained by a change in the culture of product consumption: cheap beer bars with a dubious audience are becoming a thing of the past, and citizens with average and high incomes are abandoning bottled substitutes in favor of live beer, which is served in cozy and comfortable bars.

Why is the segment of pubs, and not restaurants, cafes or beer stalls, characterized by active growth? Considering the pros and cons of a beer bar as a business, we can note a number of circumstances influencing its demand:

• Restrictions are being introduced on street trade in draft beer;
• Beer is prohibited from drinking in public places;
• The drink cannot be sold in stores after 20–23 pm;
• In the pub you can not only drink beer, but also have delicious food;
• A good pub has a particularly friendly atmosphere;
• Craft beer that is not sold in stores is becoming popular.

These factors leave no room for doubt as to whether opening a beer bar is profitable. In addition, the beer sales business is distinguished by a certain flexibility, which allows it to be adapted to the needs of almost any target audience, both in large and small cities.

Business plan as a design tool

The number of aspects, questions and information that need to be found and resolved when starting a business is enormous. Beginning businessmen often do not understand where to start with this load of tasks. a business plan for a wine bar becomes a real magic wand for them .
What are the advantages of this economic method? Their list is quite extensive: it is both general recognition and widespread use, the most concise and full of content and meaning presentation of the project, the presence of all the basic calculations and indicators that investors require to assess the attractiveness of the project.

Beer bar format

How to open a beer bar, where to start? First of all, you need to study this area of ​​catering and understand what format of the establishment will be in demand among the local audience. There are the following types of cafes specializing in beer:

1. Beer restaurant. Offers a large assortment of expensive beers, good wines and elite alcohol. The restaurant is usually equipped with a full kitchen, family recreation areas, and equipment for active leisure;
2. Beer pub. Uses the concept of Irish or British establishments. To open a pub from scratch, you need to stock up on wooden furniture, install a long counter, and decorate the walls with accessories. The menu includes traditional beers;
3. Sports bar. The main purpose of the establishment is to combine drinking beer with watching sports programs on large screens. The interior is usually simple. The menu includes available types of beer, snacks, burgers, sandwiches;
4. Summer tent. This business idea for 500,000 rubles involves selling inexpensive beer on embankments, in parks and recreation areas. There is no kitchen: customers are offered semi-finished products and snacks. Although kebab is sometimes added to the menu;
5. Theme bar. The design, assortment, staff uniforms and leisure program correspond to a certain style: for example, the national traditions of a country, biker culture, rock music;
6. Craft bar. If an entrepreneur brews his own beer, he can also open a beer bar. The menu here is modest, as the emphasis is on homemade products. The main thing is not to set prices too high.

The importance of market analysis when working on a business plan for a wine bar

To understand customers, you need to understand what characteristics of a product or service attract them - what they are willing to pay for. This cannot be done without appropriate market research.

This means that in order to effectively implement a business plan for a wine bar , it is necessary to highlight those competitive qualities of the company that will be important in the eyes of potential customers:

• distance from noisy places;
• closedness, implying the absence of random visitors;
• extensive wine list of famous brands and producers;
• exclusive furniture and design;
• various theme evenings and concerts;
• high prices with exclusive service and product quality.

Wok bars have also become increasingly popular lately. If this idea interests you, then you can read the wok bar business plan. In it you will find everything you need to successfully launch a project.

Beer bar selection

The pub receives its main profit from the sale of beer. The assortment of a middle-class establishment should include at least 15–20 varieties of drink - light, dark, white, unfiltered. You should not offer a product that is too cheap: this will help exclude dubious citizens with zero ability to pay from the list of clients. But making a menu only from expensive imported varieties is not the best option:

Types of beer

Name	Wholesale, rub./l	Price, rub./500 ml	Markup, %
Light
Zhigulevskoe	50	65	160
Vienna light	60	75	160
Austrian light	60	75	160
Czech light	65	85	160
Bavaria light	65	85	160
Baltika No. 8	100	130	160
Žatec goose	105	135	160
Tuborg Green	130	170	160
Staropramen	160	210	160
Dark
Bavaria dark	65	85	160
Irish ale	75	95	160
Unfiltered
Bavaria	65	85	160
Viennese	75	95	160
Imported
Franziskaner	240	230	90
Krusovice	240	230	90
Hoegarden Witbier	250	240	90

An entrepreneur must also remember that his main goal is to provide people with comfortable leisure time, which, in the understanding of domestic consumers, is accompanied by the consumption of not only beer, but also delicious dishes. Therefore, a business plan for a beer bar with calculations should imply the inclusion of various snacks in the menu:

Assortment of snacks

Dish	Portion, g (ml)	price, rub.	Markup, %
Main dishes
Cold appetizers	200–300	500–800	120
Salads	200–250	350–500	120
Hot appetizers	150–300	250–350	120
Beer snacks	150–200	200–500	120
Sausages for beer	200–250	300–400	120
Fish dishes	150–200	200–500	120
Meat dishes	150–400	120–750	120
Paste	300–400	300–600	120
Dessert	140–200	50–300	120
Side dishes	150–200	120–150	120
Burgers	150–250	120–300	120
Beverages
Mineral water	500	150	150
Carbonated drinks	500	190	150
Juices	250	100–180	150
Black and green tea	400	150	150
Coffee beans	120–250	100–200	150
Vodka, gin, whiskey, tequila	50	80–700	150
Wines, champagne, liqueurs	150	150–400	150
Snacks
Toast	30–50	80–100	200
Dried and smoked fish	100–150	100–200	200
Shrimp, mussels	150–200	100–400	200
Fish snacks	30–50	50–100	200
Cheese snacks	100–150	100–180	200
Chips	30–50	80–180	200
Nuts	50–100	50–150	200

How to register a beer bar?

The pub's registration form depends on what drinks it sells. If the menu only includes beer and snacks, you can apply to open an individual entrepreneur and forget about additional permits. But to sell drinks with an alcohol content of more than 15%, you need to form an LLC and obtain a license. This condition to a certain extent affects how much it costs to open a beer bar from scratch: a businessman will have to pay 24 thousand rubles for registering an enterprise and 65 thousand rubles for a permit.

Finding OKVED codes for a pub is not difficult. In this case, the usual set is used, suitable for all catering establishments:

OKVED codes for a beer bar

56.10	Restaurant activities and food delivery services
56.21	Event service activities
56.30	Serving drinks

How to choose a tax system? To do this, you should draw up a business plan for the pub with calculations, calculate the expected profit and determine the tax base. After this, it will become clear which option is more profitable:

• On the simplified tax system of 15%, with a turnover of 1 million rubles, you need to pay about 18,500 rubles per month;
• On UTII the payment will be 9190 rubles. The area of ​​the hall cannot exceed 150 m².

An entrepreneur also needs to find out what documents are needed to open a beer bar. There are quite a lot of them:

1. Sanitary passport and trade permit from Rospotrebnadzor;
2. Trade permit from the Fire Service;
3. Certificate of approval for the reconstruction of the facade by the Committee on Architecture;
4. Documents for the sign;
5. Menu agreed with Rospotrebnadzor;
6. License to sell alcoholic beverages;
7. Registration card and contract for servicing cash register equipment;
8. Production control program;
9. Conclusion on passing certification of workplaces;
10. Agreement on sanitary maintenance of premises (deratization and disinfestation);
11. Agreement on sanitary maintenance of the ventilation system;
12. Agreement on medical examination of employees;
13. Agreement on recycling of waste and fluorescent lamps;
14. Uniform cleaning agreement;
15. Medical records of employees;
16. Log of disinfectant consumption.

It should be noted that government intervention in business does not end with obtaining a license. Catering establishments must fill out a daily log of alcohol sales and submit quarterly declarations on its turnover to FSRAR.

Finally, the enterprise should be connected to the EGAIS system, which controls the sale of alcohol-containing products. Before opening a pub, you need to register on the website egais.ru and receive an enterprise code using an electronic signature. This code is communicated to all alcohol suppliers: with each shipment, the seller and buyer must reflect the invoices in the system and show the legality of the transaction.

Organizational preparation before launching a wine bar business plan

Any experienced entrepreneur is familiar with the situation when it is necessary to begin actions within the framework of the main project, but not all organizational issues have been resolved, and this significantly complicates the implementation of the process. To prevent this from happening in our wine bar business plan , take care of the following activities in advance:

1. Legal registration of the company, tax registration and conclusion of an agreement for banking services.
2. Obtaining licenses and permits corresponding to the type of activity.
3. Finding a suitable premises.
4. Determining the circle of wine suppliers and preliminary negotiations with them.
5. Personnel hunting.

How to find a place for a beer bar?

An entrepreneur who has clearly made the decision: “I want to open a beer bar” naturally has the question of where is the best place to do this. The choice of area depends on what audience it is going to attract:

• In the city center you can count on wealthy clients. Here it is worth opening an expensive beer restaurant or a fashionable national pub with imported beer;
• In residential areas, elite establishments will not be in demand. For a local audience, you can open a sports pub or an inexpensive bar;
• Located close to business centers and large enterprises, the bar will attract employees who want to celebrate the end of the week or hold a corporate event;
• When looking for premises near a shopping center or hypermarket, you need to take into account their walking distance. If people come here by car, there will be no customers in the pub;
• In cities with a large flow of tourists, you can arrange a pub with a national flavor near the station, in the city center or near attractions.

Like the form of ownership, the area of ​​the establishment is determined by the composition of the menu. If the pub only serves beer, you can choose any room. However, to sell drinks stronger than 15%, it is necessary to ensure the following dimensions of the sales area:

• In cities - at least 50 m²;
• In rural areas - at least 25 m².

You can open a beer bar in a residential building on the ground floor, in a separate building or in a shopping center. The sanitary service does not recommend using basements. Also, according to the law, it is forbidden to engage in beer trade:

1. At public transport stops and inside metro stations;
2. At car gas stations;
3. Less than 100 meters from educational, medical and sports organizations;
4. In places classified as dangerous by law.

How to prepare the premises of a beer bar?

The well-thought-out style of the establishment plays an important role in attracting customers, and therefore the business plan for the pub must include the costs of developing a design project for the hall, purchasing finishing materials and thematic attributes. The interior, along with music, lighting and menu, should organically fit into the overall concept of the establishment. Here are some current tips:

• The bar counter should be installed at the entrance. There is no need to hide it against the far wall;
• Furniture should be varied. The bar needs both chairs and soft sofas;
• The pub is an unfashionable club. There is no place for loud music and bright colors here;
• No one will appreciate marble and leather. It is better to use simple materials.

The capacity of a pub is determined by the norm of 1.6–2.0 m² per visitor. Thus, an establishment for 40 people requires a sales area of ​​80 m². In addition to this, the catering enterprise must include:

• Kitchen space - 40 m²;
• Administrative office - 10 m²;
• Warehouse – 6 m²;
• Two bathrooms for clients - 12 m²;
• Bathroom for employees - 2 m².

Rospotrebnadzor will not issue a permit for the operation of an enterprise if during the inspection it is discovered that the commercial or industrial premises of the beer bar do not comply with the requirements listed in SanPiN 2.3.6.1079-01. In particular:

1. In a residential building, the establishment must have an isolated entrance and emergency exit. You cannot accept raw materials and products from the yard;
2. A beer bar needs a layout that eliminates counter flows of raw materials and finished dishes, dirty and clean plates;
3. In the kitchen, walls up to a level of 1.7 m should be covered with tiles or other smooth material that can be wet cleaned;
4. The ceilings need to be whitewashed. Floors should be made of non-slip, water-resistant materials with a slight slope towards the drain holes;
5. The pub must be connected to a central water supply or a well. If hot water supply is not provided, heating devices should be installed;
6. In bars, customer bathrooms are equipped with two seats and one sink for every 60 customers. Toilets for workers should be separate;
7. The establishment should be equipped with supply and exhaust ventilation, isolated from the general building system. The shafts should protrude 1 meter above the roof;
8. All establishments, with the exception of summer cafes, are equipped with heating. The temperature inside, regardless of the time of year, should be in the range of 17–25°C;
9. To illuminate the kitchen, you can only use lamps with protective shades. They cannot be installed above heating equipment and cutting tables;
10. In the production area, illumination should correspond to the standard of 200 lux, and in the sales area - from 100 to 300 lux;
11. To process dishes and beer glasses, you must use hot water at a temperature of 45–50°C and safe detergents.

Beer bar equipment

When drawing up equipment specifications, the entrepreneur must first of all deal with the layout of the sales area - place furniture, a bar counter, refrigerated display cases for snacks and bottled drinks, and think about places to install TV screens and an audio system. What is needed to open a beer bar with 40 seats:

Retail store equipment

Name	price, rub.	Quantity, pcs.	Amount, rub.
Engineering equipment
CCTV	26000	1	26000
Fire and security alarms	29000	1	29000
Alarm button	4800	1	4800
Fire extinguisher	2500	4	10000
Filling equipment
Keg	4000	16	64000
Carbon dioxide cylinder	5000	4	20000
Kegerator for 16 kegs	83900	1	83900
Beer cooler for 8 streams	25800	2	51600
Intake head	2600	16	41600
Drip catcher	1900	4	7600
Reducer for 4 outputs	8000	4	32000
Beer tower with 8 taps	54400	2	108800
Accessories and fittings	–	–	16000
Wash keg	13400	1	13400
Medallion	700	16	11200
Glass washer	15600	2	31200
Beer tap	2400	16	38400
Hall equipment
Bar counter	60000	1	60000
Online cash register	12800	1	12800
POS terminal	16500	1	16500
Bottle rack	52000	1	52000
Coffee machine	85000	1	85000
Ice maker	23500	1	23500
Scales	2800	1	2800
Snackware	400	20	8000
Gastronorm container	550	20	11000
Snack rack	2300	2	4600
Air conditioner	37800	1	37800
Refrigerated display case for fish	29800	2	59600
Refrigerator cabinet	37500	2	75000
The table is small	4600	4	18400
Large table	7100	8	56800
Regular chair	1200	30	36000
Bar chair	2600	6	15600
Double sofa	8600	6	51600
TV 65”	59900	1	59900
Audio system	19500	1	19500
Equipment of bathrooms for clients	45000	1	45000
Hanger	2800	8	22400
Dishes for guests
Deep plate	160	40	6400
Small plate	150	40	6000
Spoon	50	40	2000
Fork	70	40	2800
Cup	90	40	3600
Beer glass	120	40	4800
Alcohol glass	100	40	4000
Coffee cup	110	40	4400
Tray	250	10	2500
Napkin holder	200	12	2400
Spice container	400	12	4800
Total:			1407000

In a mid-level bar, beer is served not only with ready-made snacks, but also with hot snacks, side dishes, and various salads. When planning to open a pub from scratch, the cost of equipment should be determined taking into account the costs of purchasing professional kitchen equipment necessary for preparing such dishes:

Kitchen equipment

Name	price, rub.	Quantity, pcs.	Amount, rub.
Production equipment
Grill	17600	1	17600
deep fryer	8200	1	8200
Induction cooker	28500	1	28500
Frying surface	29400	1	29400
Pasta cooker	24500	1	24500
Slicer	17500	1	17500
Mixer	21800	1	21800
Juicer	22500	1	22500
Refrigerated cabinet	37800	1	37800
Chest freezer	16500	1	16500
Bain-marie for French fries	28500	1	28500
Bathtub washing	11600	2	23200
Washbasin with knee drive	13200	1	13200
Production table	3500	2	7000
Wall shelf	1500	4	6000
Dish rack	9400	4	37600
Exhaust umbrella	16900	1	16900
Equipment and dishes	–	–	40000
Dishwasher	95500	1	95500
Total:			492200

Finally, to set up the workplaces of the manager and accountant, you will need a standard set of office equipment, furniture and software:

Non-production equipment

Name	price, rub.	Quantity, pcs.	Amount, rub.
Office equipment
Software	20000	1	20000
Computer	20500	2	41000
Printer	6700	1	6700
Telephone	1600	1	1600
Stationery	–	–	7000
Office furniture	–	–	16000
Optional equipment
Consumer board	2600	1	2600
Staff bathroom equipment	12500	1	12500
Air conditioner	35600	1	35600
Workwear	900	22	19800
Total:			162800

Pub kitchen

When people come to a pub to have a beer, it goes without saying that they will want to eat something too. Simple snacks such as fried and stewed pork, French fries, pizza, hamburgers, sandwiches, and salads go well with beer. Based on this, you will need to purchase kitchen equipment:

• deep fryer
• Juicer
• Microwave
• Oven
• Food processor
• Cutlery, plates, etc.

Kitchen equipment will cost another few hundred thousand rubles.

Beer bar staff

When recruiting beer bar staff, you must first of all evaluate the sociability and politeness of the candidates: customers like to feel the friendliness of bartenders and waiters. But an equally important feature is decency: dishonest workers who collude can leave the entrepreneur not only without profit, but also without visitors. Articles about how much it costs and how to open a draft beer store often list various methods of deception:

• Customers are not refilled with beer. The bartender sells the surplus, pocketing the money;
• Washing is carried out only on paper. The remaining beer in the pipelines is sold;
• Cheap beer is sold under the guise of expensive beer. The employee takes the difference in price;
• An employee sells beer past the cash register from a keg purchased with his own money;
• Beer is diluted with water, increasing its volume. Extra money does not go into the cash register.

How many employees does a pub need? Beer bars usually open at 11:00 am and close at midnight, opening seven days a week. This means that the entrepreneur will need two shifts of workers, each of which will include a bartender, a security guard, a cleaning lady, two waiters and two kitchen workers:

Beer bar staff

Job title	Salary, rub.	Qty	Amount, rub.
Bartender	20000	2	40000
Waiter-cashier	17000	4	68000
Cook	22000	2	44000
Chef's assistant	18000	2	36000
Cleaning lady-dishwasher	16000	2	32000
Security guard	20000	2	40000
Accountant	23000	1	23000
Payroll tax	–	–	84900
Total:		14	367900

Recruitment

The next stage is searching for establishment staff. To work successfully, you will need to assemble a team of responsible, purposeful and cheerful people.

When attracting competent staff, it is important to create an appropriate environment in the establishment. “Grey staff go to a gray establishment,” says Dmitry Levitsky, founder of the Moscow bar chain “Darling, I’ll call you back.” The specifics of the work of bartenders are based, to a greater extent, on performing monotonous and routine work. It gets boring quickly, so the staff turnover here is very high. To avoid this, we need to give people more freedom to be creative and social at work.

The main thing is that a person works for his own pleasure and is not squeezed into a corporate framework. The employee’s good mood and polite attitude towards guests pays off with generous tips - this is the main motivation of bartenders and waiters.

“It is important for us that the person working for us is an interesting person in himself. The staff is part of the bar's offering. How he looks, how he communicates, how he treats guests - all this is reflected in the popularity and success of the establishment. In the policy of our bars, the staff comes first. Finding good workers is not easy, but they exist, and we are constantly looking for them,” says Dmitry.

How to attract customers to a beer bar?

When listing what is profitable to trade so that income can flow as quickly as possible, even a citizen who is far from entrepreneurship will probably remember beer. However, this business cannot be called simple: the law significantly limits not only sales, but also related marketing activities:

• In print media, advertising cannot be placed on the first and last pages;
• It is prohibited to advertise beer during the broadcast of children's and sports programs on radio and TV;
• You cannot install billboards at a distance of less than 100 meters from schools, kindergartens and cultural institutions;
• It is prohibited to mention beer in contextual advertising and in announcements for social network users;
• You cannot install advertising structures on buses and trolleybuses, as well as on the facades and roofs of residential buildings;
• Advertising materials must not depict people, mention the health benefits of the drink, or mock non-drinkers;
• In printed advertisements, a reminder about the dangers of drinking alcohol should occupy at least 10% of the area;
• The word “Beer” itself and its images are allowed to be placed only on the sign.

However, despite the prohibitions, there are many legal ways to promote an establishment. When determining how much it costs to open a pub, you need to take into account that some of them require quite significant expenses:

1. You need to start with the design of the facade. Its design should immediately show people that this is a pub;
2. A bright illuminated sign is installed above the entrance. The name of the establishment should reflect its concept and be well remembered;
3. A pillar can be an addition to the sign. Today, slate boards are popular, on which hot offers and promotions are written in chalk;
4. You can distribute flyers as long as they don't focus on beer. Good options include advertising theme nights or vacation spots;
5. You cannot formally advertise beer on the website either. You can publish photos from parties, menus with images of dishes, and a program of events;
6. Groups on social networks with direct beer advertising will most likely be blocked. Here it is better to duplicate information from the site and answer questions from subscribers;
7. Contextual advertising can be used if you advertise not a product, but the establishment itself. In this case, the words “beer” and “beer” in the key query are acceptable;
8. Targeted advertising on social networks is placed according to the same rules - no images of the drink or the people drinking it;
9. The address of the pub must be noted in the Google and Yandex mapping services and included in the 2GIS database;
10. It may be helpful to register with city business directories, as well as social networks like FourSquare and TripAdvisor;
11. Every new customer should be offered a pub map in exchange for personal details. This way you can collect a database for advertising mailings.

How much does it cost to open a beer bar?

How much does it cost to open a pub from scratch? Calculations show that an establishment with 40 seats, selling beer, alcohol and hot dishes, needs to invest more than three million rubles. This amount also includes the purchase of products for a month of work:

Investing in a beer bar

Article	Amount, rub.
LLC registration	24000
Opening an account	2100
Registration of signature for EGAIS	3500
Liquor license	65000
Trade hall project	80000
Repair work	320000
Bar equipment	2062000
Connecting communication lines	5000
Purchase of drinks and food	384300
Consumables	12000
	55000
Signboard and pillar	32000
Installation of equipment	25000
Total:	3069900

It is also necessary to calculate the monthly costs of running a beer pub: the business requires regular payment of rent, payroll, replenishment of food supplies and other expenses. The main articles are listed below:

Beer bar expenses

Article	Amount, rub.
Rent	75000
Salary	367900
Account servicing	1100
Communication services	2500
Communal expenses	18000
Purchase of drinks and food	384300
Consumables	12000
	10000
Refilling cylinders with carbon dioxide	6000
Alarm service	4200
Garbage disposal and sanitation	3500
Total:	884500

Beer bar profitability

When answering the question about which business is the most profitable in Russia, many entrepreneurs mention catering with alcohol among the leaders. But is it? To assess the profitability of a beer bar, you should use statistical data:

• The main target audience of pubs is citizens aged 18–55 years. Among them, 80% belong to men. Therefore, we are talking about 35% of the population;
• 24% of these consumers visit beer bars on a weekly basis. If 5,000 people live within a radius of 1.5–2 km from the pub, then you can count on 1,680 customers per month;
• In a middle-class establishment, the average check is 600 rubles. Accordingly, an entrepreneur can receive up to 1,008,000 rubles in revenue per month.

Information about the sales structure of pubs can be found on the Internet. Based on them, the volume of costs and income for each product category is easily determined:

Beer bar sales per month

Product Name	Markup, %	Sales share, %	Revenue, rub.	Costs, rub.	Profit, rub.
Beer	160	45	453600	174460	279140
Snacks and appetizers	200	20	201600	67200	134400
Main dishes	120	10	100800	45820	54980
Beverages	150	10	100800	40320	60480
Dessert	120	5	50400	22900	27500
Alcohol	200	10	100800	33600	67200
Total:		100	1008000	384300	623700

Finally, information about how much it costs to open a beer bar will help you find out the monthly profit and payback period of the establishment:

Video on the topic

Beer bar profitability

Article	Meaning
Turnover, rub.	1008000
Costs per month, rub.	884500
Tax base, rub.	123500
Single tax, rub.	9190
Net profit, rub.	114310
Profitability, %	12,9
Capital investments, rub.	3069900
Payback period, months	26,8

Beer bar franchises

Bar business is a rather difficult area for beginners. Without knowing the intricacies, it is difficult to open a beer bar from scratch and maintain its viability: about 80% of new establishments close after 10-12 months. To increase your chances of success, you can buy a franchise. There are several available offers on the market today:

Harat's Pub. Specializes in the sale of foreign beer and alcohol. Dishes are prepared according to simple recipes and served in 15 minutes. Franchise parameters:

• Investments - from 9 to 13 million rubles;
• First installment - 1 million rubles;
• Royalty - 25 thousand rubles;
• The payback period is 30 months.

Johny Josper Pub. Offers to open a beer pub for family recreation, business conversations, watching sports programs and even dates. Franchise parameters:

• Investments - from 2.5 million rubles;
• First installment - 900 thousand rubles;
• Royalties - none;
• The payback period is 36 months.

Killfish Discount Bar. The business plan for a beer bar focuses on good music, a stylish interior and an informal atmosphere. Franchise parameters:

• Investments - from 2 to 5 million rubles;
• First installment - 600 thousand rubles;
• Royalty - 6% of turnover;
• The payback period is 14 months.

Franchise conditions include not only the transfer of the business model, but also comprehensive support for the aspiring entrepreneur at every stage. A beginner gets everything he needs to open a pub from scratch and make it self-sufficient:

1. The right to operate under a well-known brand;
2. Assistance in choosing and renovating premises;
3. Design project of a beer bar;
4. Equipment specification and installation diagram;
5. Example of a business plan for a beer bar with calculations;
6. Assistance in hiring and training of employees;
7. Special conditions for working with suppliers;
8. Proven menu and recipes;
9. Sales accounting system and mobile application;
10. A page on the website and in online communities;
11. Advertising layouts and corporate style guide;
12. Strategy for promoting the pub and attracting customers.

Risks when opening a drinking establishment and its payback

Enormous competition in the market - to open a successful business, you need to think through the design of the premises and create a cozy environment. Customers must want to return. You can also start a business by developing a beer bar with karaoke or broadcasting sports matches. It is profitable and original to organize beer production at a bar. This is not an easy task, but the freshest beer will satisfy the most spoiled taste.

One of the risks in operating a bar is the process of decline, turning into an ordinary drinking establishment that normal people will avoid. To eliminate this situation, regular marketing research of visitors’ preferences, the constant emergence of new products - cocktails and main dishes, live music in the bar, various advertising steps and small promotions are required. And basic face control is desirable. So, step-by-step instructions for opening a small bar business are as follows:

• You need to start by finding a suitable location, purchasing a small space or concluding a lease agreement.
• Obtaining the necessary documents to start activities.
• Development of the concept of a small bar, purchase of appropriate equipment, furniture, dishes.
• Personnel selection.
• Opening and running a small advertising campaign.

The main stages cover everything you need, but additional costs will inevitably arise as the work progresses. Establishing a small establishment will cost 1-1.5 million rubles. In addition, 200-300 thousand are spent monthly on wages, advertising and other expenses. At first, a small bar will generate a daily income of around 20,000 rubles. Gradually the figure reaches 50,000 rubles.

With successful development, the business pays for itself in a year, after which there is net profit. For small establishments that operate only in the summer, for example, on the beach, the costs are lower and pay off faster. Such a business, in particular a bar, brings good profits to a purposeful and ambitious owner who has invested time, nerves and money in the idea. And the development of a small establishment in accordance with the tastes of visitors will increase monthly income.

Pitfalls for newcomers to the restaurant business

Perhaps the question of where to start organizing a cafe has already become clearer for you. But what awaits an entrepreneur throughout the difficult and long journey of his business is not always immediately clear.

The main unpleasant aspect of working in such a business is the uncleanliness of the employees. Another pitfall is theft, which always occurs in restaurant businesses. To solve this problem, you can resort to all methods not prohibited by law. You can use video surveillance, which can be installed in all premises; it is necessary to maintain strict records of products and reporting. But do not forget about such a concept as “trust”. If you have conscientiously approached the issue of choosing personnel, and there is a friendly atmosphere among your colleagues, then theft is unlikely to flourish in such conditions.

Also, do not forget that you must comply with sanitary standards and rules in your establishment. Not all specialists know how to work with products according to the rules. Remember that you will certainly be checked by regulatory organizations. In order for your cafe to have a worthy reputation, the requirements for staff and food preparation must be high. Provide yourself with stability and peace of mind at work.

Choose a reliable wholesale product supplier. Professionalism above all! Otherwise, proceedings with dissatisfied customers and additional costs are guaranteed.