Your own business: laundromat business plan

Business relevance

No matter how funny it may be in a world where everyone has a washing machine, the problem of washing is not that rare for people.
As a rule, these are tourists and people in big cities. Why tourists? Because it often happens that the place to spend the night is a boarding house or hostel, where such a question sometimes remains open. So far, people are solving this problem in several ways, each of which cannot boast of convenience. The first is to take a large wardrobe with you on a trip so that you always have clean clothes. The second is to wash in place. But then you will need to find a basin and or a place for washing, as well as a place for drying things.

Laundry could solve the problem, but this is not a common type of service now. This means fairly free from competition .

Organizational plan

To learn how to create an organizational section, read the article on the structure of the organizational plan of a business plan.

Form of doing business

In order to open and conduct business, it is planned to register a legal entity. It is planned that work will be carried out on a simplified taxation system “income minus expenses”.

Personnel and staffing structure

The number of personnel, their salaries and bonus indicators are presented in the table below:

The staff subordination structure is presented in the diagram below:

What should be in the laundry room

— Primary services included in the standard laundry list are regular washing of clothes and linen .

— Comfortable conditions for customers to wait for their things is also an integral attribute of a laundry business that expects good profits. This may include coffee machines, magazines, background music, TV, comfortable sofas.

— Receiving and issuing orders . The point should be in the room itself.

— Orders must be accepted both individual and corporate .

- Don't limit yourself to standard washing. The laundry should provide services , washing with conditioners, rinsing agents, fragrances, services for removing difficult stains, and ironing.

- Clothing must be accepted of all types - underwear, shirts, bed linen, tablecloths, shaped and straight clothes.

Laundry business plan example

An example of a laundry business plan includes a segment analysis, recommendations for purchasing equipment, hiring staff and premises for opening a profitable business. You can eliminate the costs of developing and promoting a website if you do not plan to open it or are doing it yourself. The situation is similar with registration with the tax office. Modern services provide the opportunity to go through this procedure yourself. Opening costs will be lower.

Relevance of the idea and market analysis with competitor assessment

Laundromats have been popular in Western countries for a long time. This type of business is new for Russia. Citizens of our country are accustomed to doing laundry at home. The niche is free. The entrepreneur focuses on:

• residents of dormitories (students, employees who received a room from the organization);
• owners of hostels and mini-hotels. It is more profitable for them to hire an organization to wash their clothes than to wash them themselves;
• citizens living in rented apartments and workers on business trips;
• social workers.

Statistical surveys show that this sector accounts for a third of Russia's population. A businessman has the right to count on good profits. Since the segment is almost unoccupied, the entrepreneur offers the volume of services at his own discretion. Moreover, the wider it is, the more income the laundry business idea will bring.

The success of the business depends on a well-developed laundry business plan. It is necessary to choose the right premises, hire staff, and draw up a list of services.

Example with calculations and risk analysis

Before starting an enterprise, an entrepreneur needs to draw up a draft business plan for a self-service laundry with calculations. It determines upcoming expenses, outlines possible income and net profit.

How to write a laundry business plan? The table below shows the minimum costs:

To maintain your business you will need to spend monthly:

• 40,000 rubles (staff wages);
• 15,000 rubles (powder, bleach, other materials);
• 12,000 rubles (equipment maintenance);
• 10,000 rubles (taxes);
• 10,000 rubles (other expenses).

Before opening a laundry, it is recommended to supplement the business plan with possible risks. If they are not taken into account, it will be difficult to bring the business to zero and, in the long term, to break even. Risks include:

• niche employment in a particular city. Competitors' laundries may be located in the most accessible places in the city;
• minimum volume of services. Ironing, collection and delivery of items are not provided;
• lack of a loyalty system: promotions and discounts for new and regular customers;
• high cost of services. If there is competition in this segment in the city, visitors will choose lower prices.

In addition to possible costs and risks of the business, the strategic plan includes a list of services provided by the entrepreneur.

Range of services

It is recommended to include the following types in the list of services:

• laundry including entrepreneur’s washing powder (200 rubles);
• fabric softener (50 rubles);
• bleach or stain remover (75 rubles);
• drying washed clothes (100 rubles);
• ironing of things by the administrator (150 rubles).

A businessman has the right to offer clients collection of dirty items and delivery of washed items from the laundry for an additional fee. The service will be used by mini-hotel owners and social workers. The visitor can iron things himself for free. To attract customers, it is recommended to offer discounts on services depending on the volume of washes.

To develop the business, the businessman includes in the mini laundry business plan the sale of powder, bleach and conditioner of his own production. Products may be sold without washing or rinsing. It is possible to expand the list of services to include dry cleaning.

Choosing a location: convenience, human traffic and rental price

It is recommended to open a business in the city center or a residential area. An entrepreneur can take a risk by opening a business in an area of ​​new buildings. It is wise to choose a room near hostels, hotels, dormitories, and college campuses. The rental cost (including utility bills) for an area of ​​60 m2 will be about 60,000 rubles per month.

An entrepreneur has the right to open a self-service laundry on the outskirts of the city. If such a decision is made, then at the launch stage it is necessary to conclude agreements with corporate clients. In this case, the businessman will not be left without a stable income. After selecting the premises, it is necessary to carry out repairs, purchase equipment and consumables. A ready-made laundry business plan with calculations includes the costs of the specified procedures.

Premises requirements, equipment and repairs

The minimum laundry area is 60 m2. If the room is a studio, then it is divided into zones - washing, drying, ironing. The premises are selected on the first or ground floor. Attention is paid to the height of the ceilings. It should not be less than three meters. The premises for the future business are being disinfected. Fire equipment (sensors, alarms) is installed. Fire extinguishers are purchased. An evacuation plan is being developed. The ventilation system is being carried out or repaired. It is necessary to install hoods so that moisture does not accumulate in the room and dampness does not appear. For finishing, tiles and paint are purchased. Wallpaper won't work. In humid conditions they will become damp. It is planned to install an autonomous transformer for uninterrupted power supply.

After this, equipment is installed in the premises where it is planned to open a business in the form of a self-service laundry. Its cost depends on the class. Preference is given to multifunctional washing machines. They combine the functions of washing and drying. A separate area is equipped for ironing. For the laundry you need to buy:

• washing machines;
• dryers;
• irons and steamers;
• ironing board.

The room for visitors is equipped with furniture and tables. It is recommended to provide Internet access and organize a Wi-Fi zone. A small separate office is organized for the manager.

Registration of a legal entity and necessary documents

The business plan for opening a laundromat includes costs associated with registration and obtaining permits. Costs will be lower if the entrepreneur deals with this issue independently. In this case, you will only have to pay the state fee.

You can open a laundry by registering as an LLC or individual entrepreneur. The process of opening them differs in the amount of documents required. For an individual entrepreneur, it is enough to submit a completed application, a receipt for payment of the fee (800 rubles), and a passport. To open an LLC, in addition to the application and the fee (4,000 rubles), you will need to prepare a charter, a decision or protocol on the creation of the company, and a letter of guarantee (about fixing the legal address). Documents for business registration are submitted to the Federal Tax Service office or using electronic services. The individual entrepreneur fills out an application on the Federal Tax Service website. To register an LLC, you must issue an electronic digital signature. After registration, the entrepreneur is given a sheet for entering information into the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities (for individual entrepreneurs and LLCs, respectively).

It is required to obtain permits from regulatory authorities. These include the sanitary and epidemiological station, the fire department, and Rospotrebnadzor.

An entrepreneur is determined by the taxation system. The optimal solution is to choose the simplified tax system or UTII. In this case, the organization or individual entrepreneur is exempt from paying property tax and VAT. You can select a mode during registration (an application must be submitted before registration). A businessman has the right to change the regime later. To do this, you need to submit an application and receive notification of a change in the tax system.

Employees and personnel: selection, hiring and registration

When selecting personnel, the entrepreneur looks through the resumes of candidates. No special education is required for work. Students or retirees can work. Laundry work involves two shifts. It is advisable to hire from 2 to 4 employees. You will need to hire cleaners or engage a cleaning company. In the second case, the entrepreneur will be exempt from paying taxes and insurance contributions for employees. A businessman hires an additional employee to do accounting. You can reduce costs if you pursue this direction yourself.

The business plan for a self-service laundry involves the involvement of administrators. They provide consumables and help you figure out how the washing machine works. They do not provide ironing services.

Effective ways to promote and increase sales

A laundry marketing plan includes:

• development of a website or page on a social network. Posts on Instagram contain information about the company, list of services, promotions, discounts, news;
• leaflets, flyers. They can be distributed near institutes, shopping centers and hotels;
• advertising on television or radio. From a marketing point of view, the ad should be short, succinct and highlight the customer’s benefits from using the laundry service;
• conducting negotiations with hotels and hostels. This will help the entrepreneur acquire regular customers.

To maintain interest in the business, hold promotions and set up happy hours. Frequent visitor cards can be issued. Monthly subscriptions are being developed with a reduced cost of one wash or a set of services consisting of washing, rinsing, drying and ironing.

Discounts are offered for students and pensioners upon presentation of a student card or pension certificate.

Financial results and common mistakes

The payback period for the business is 3-3.5 years. Profit (including expenses) will range from 1,600,000 to 2,200,000 rubles per year. The following volumes will allow reaching this figure:

125 washes and 80 dryers per week will bring 33,000 rubles.

Additional services (ironing, drying) will bring 3,500 rubles per week.

After reaching profitability, the entrepreneur can open another laundry in another area or a neighboring city. Profits will double.

A laundry business plan with calculations includes common mistakes. An entrepreneur needs to carefully analyze them and avoid them when conducting business. Common mistakes include:

1. Selecting a low-traffic area. This applies to size and location. If there is not enough space, then organizing additional services will be difficult. A location on the outskirts of the city will not attract a stable flow of clients;
2. Small volume of services. The laundry provides the opportunity to wash, dry and iron clothes. If employees help remove the stain, this will attract additional customers;
3. High cost of services. Cost reduction can be achieved by purchasing large volumes of consumables at an attractive price. A laundry and ironing complex, subscriptions and loyalty cards will attract the attention of visitors.

Laundry features that will help attract customers

1. Order execution time . Shouldn't be long. Customers will repay the speed and quality with regular visits. So – standard washing – no more than 2 days, urgent washing – no more than 6 hours on the day of order.
2. Modern service that meets quality standards. This also applies to fittings with tags.
3. Orders are issued in packaging. You can use plastic bags. Issuance without packaging is unacceptable.
4. Guarantees of must be provided . Otherwise, you will not get a reputation as a responsible company that cares about its clients. And accordingly, the level of orders should not be achieved.
5. The schedule should be as convenient as possible. In the future, when the level of development and income allows, it is recommended to organize round-the-clock access. Although, if the laundry is located on the territory of a shopping center or mall, the issues with operating hours will disappear.

Business registration issues

When considering the option of opening his own laundry, a businessman begins by solving formalities. To register such a business, a certain package of documents is required, the preparation of which takes more than one month.

First of all, it is necessary to register the enterprise with the tax authorities. The simplest form of registration is an individual entrepreneur; this form makes it possible to choose a simplified tax system.

However, if the business is invested by other participants, the JSC form is required; the advantage of this form is the possibility of partnerships with other companies.

The next step is to collect permits to open a laundry. It is necessary to undergo inspection by the SES and the fire service. If the premises comply with the requirements of the law, fire and sanitary standards, the relevant authorities issue the necessary documents.

Laundry payback

— The payback for a small laundry in a large city occurs in a period of one and a half to two years with a monthly profit of $700. Of course, the numbers are average, since income and expenses .

But there are ways to increase profits by combining a laundry business with related businesses that will bring additional approval from customers.

— So, for example, instead of a waiting room, you can arrange a mini-cafeteria , where the client can not only spend time with a magazine and phone, but also have a pleasant breakfast.

— Additional income can be obtained by adding delivery services . Two to three couriers on staff will be able to cope with incoming orders, especially in the first stages of development. In addition, this type of work can increase the geography of your influence , capturing additional masses of potential audience. It is especially effective if couriers deliver orders using vehicles with installed advertising for your company.

— Well, and urgent orders . The faster they are completed without loss of quality, the more positive emotions the client will receive from contacting your company. And this is not only a way to a regular audience, but also additional income. Because for urgency the standard markup does not fall below one hundred percent.

— Collecting orders via the Internet is a timely opportunity to combine courier delivery (after all, couriers will be able to pick up items) with the service for accepting orders at home. You can also charge a small extra charge for courier visits.

Financial calculations

The financial section of the business plan contains data on the amount of funds invested in the project, current laundry expenses and planned income. Based on them, you can determine how quickly the investment will pay off and how much profit the company will receive.

Investments at the start

Opening costs:

• paperwork – 4000;
• arrangement and renovation of the premises - 100,000;
• purchase of equipment – ​​1,000,000;
• purchase of consumables – 10,000;
• advertising – 30,000.

Total: 1,044,000 rubles.

Current expenses

Monthly expenses for maintaining the project:

• premises rental – 30,000;
• utility bills – 10,000;
• employee salaries – 130,000;
• advertising – 10,000;
• purchase of consumables – 10,000;
• depreciation – 10,000;
• tax – 15% of the difference between income and expenses.

Total: 175,000 rubles plus tax deductions.

Income and profit calculation

The average laundry bill is 400 rubles. When the company reaches its planned sales level, it is expected to serve at least 25 people per day. In this case, daily revenue will be 10,000, and monthly revenue will be 300,000 rubles.

Let's calculate net profit by subtracting current expenses and tax deductions from revenue:

1. 300,000 – 175,000 = 125,000 is the difference between laundry income and expenses.
2. 125,000 x 0.15 = 18,750 is the amount of tax deductions.
3. 125,000 – 18,750 = 106,250 rubles - this is the net profit of the laundry.

According to calculations, the invested funds will be returned in 16–20 months under favorable circumstances . The first six months of work will have to develop a client base. During this period, laundry income will be minimal.

Those who want to open a laundry service should conduct market research in their area and find out what the demand for laundry services is. The business requires a large sum of money, the bulk of which will be spent on the purchase of professional equipment. For the successful development of the project, you will have to constantly invest money in advertising, since laundries in Russia are not as popular as in Europe or America. The most important thing is to gain a good reputation by providing quality services. Then word of mouth will start working, and the flow of customers will increase.

Cons when starting a laundry business

1. Room area . To fully implement a laundry development project, you need to rent a room large enough to accommodate a work area, a waiting area, and a courier assembly area.
2. Water and electricity costs . Since these components are essential, you won’t be able to save money on them. The only way is to buy equipment with the function of saving water and energy consumption. However, the savings will still not be significant.
3. The total investment , which includes both of the above items, amounts to a considerable amount.

Financial calculation, profitability and payback of business

Let's move on to calculating the main indicators of business economic efficiency. Fixed monthly expenses of the organization:

• Rent of premises – 48,000 rubles.
• Salary – 83,000 rubles.
• Contributions to extra-budgetary funds - 24,900 rubles.
• Accounting (outsourcing) – 7,000 rubles.
• Utility costs – 30,000 rubles.
• Other expenses – 20,000 rubles.

Total – 212,900 rubles.

Room

Firstly, mini-laundries, and indeed any format of them, are allowed to open only in non-residential premises or on non-residential floors. Therefore, some of the places for rent are immediately eliminated.

There is an option - find the owner of a fitness center, store or beauty salon and rent free space. But this is more difficult, because rooms that are too small will not accommodate everything you need. And if the area does not exceed 20 square meters, the maximum that can be accommodated is one washing machine. It is hardly possible to count on large profits

But laundries organized in shopping centers or business complexes should be calculated based on the rental of a hall with an area of ​​at least 100 square meters. And here it will be possible to fully develop with the aim of development and expansion .

Investment plan

To learn how to create an investment section, read the article on the structure of the investment plan of a business plan.

Investment size

In order to implement the project, the following investment expenses are planned:

• Design and renovation of premises - 600 thousand rubles;
• Purchase of equipment – ​​2,300 thousand rubles;
• Purchase of a car – 600 thousand rubles;
• Purchase of furniture and office equipment – ​​100 thousand rubles;
• Advertising campaign – 30 thousand rubles.

The table below provides a detailed breakdown of all expenses:

Investment payment and work plan

Below is a payment schedule for investment costs:

The diagram below shows the work involved in opening a laundry:

Laundry staff

In mini-laundries with self-service, staff responsible for receiving items is not needed. The service process takes place through a special machine - a coin acceptor. All the client needs to do is lower the token and select the required program for service.

But, nevertheless, a technician on staff with this option is required. He will visit the laundry twice a day and monitor the operation of the automatic machines.

You will also need:

- Accountant

— Cleaners

— Order takers

- Director

All personnel must be trained to operate the equipment. The training of the technician should be carried out by the supplier company, since the correct and long-term operation of the devices is in its interests.

Production plan

To learn about what the production section of a business plan should contain, read the article Structure of the production plan of a business plan.

Room

To locate the laundry, a premises was chosen in the industrial zone of the city of Tyumen, which meets all sanitary standards and has a good rental rate. The room contains all the necessary communications - electricity, water, sewerage, heat. There is a separate entrance.

To calculate the required equipment power, water consumption, electricity and wastewater volume, a laundry project was made. According to the project, the following placement of equipment in the room is planned:

In addition, the premises will contain the following rooms:

• Director and accountant room
• The dining room;
• Changing rooms and showers;
• Toilets.

The total area of ​​the premises is 250 sq.m.

Equipment

It is planned that the main production equipment will be of domestic production. This equipment, with the same quality characteristics, is much lower in price, and its maintenance is much cheaper than the maintenance of imported analogues.

The equipment supplier is one of the largest companies supplying technological equipment. The company is located in Moscow, but has a wide network of branches throughout Russia. In addition, the company is an official dealer of the manufacturer and has service personnel on staff. Delivery conditions are the best (30% advance payment, 30% payment at the time of delivery, 40% payment after installation of the equipment). In addition, the company provides an additional 0.5 years of its warranty in addition to the 1 year factory warranty.

In addition to the main technological equipment, it is planned to purchase a GAZ-2705 vehicle for the delivery of dirty linen and clean linen. The car supplier is planned to be an official GAZ dealer, which is located in Nizhny Novgorod and can modify a standard car to meet the requirements of laundry production.

Working hours

The laundry will be open from 9-00 to 18-00, weekends are Saturday and Sunday. This is due to the fact that the main consumers of its services will be legal entities that work basically the same way. If production does not have time to process orders, shifts on weekends will be introduced first, and then evening and night shifts. This will allow you to minimize the costs of the enterprise and increase the return on equipment and premises.

Service delivery process

Below we will describe the entire process of the laundry from receiving laundry to washing to handing back clean laundry to the client:

1. The manager calls the client and clarifies whether he has laundry to wash, how much and when he can come to him.
2. The driver drives up to the client and takes the laundry to be washed, having previously given him documentation of the accepted laundry.
3. The driver brings the laundry to the laundry and hands it over to the receptionist.
4. The receiver sorts the laundry according to the degree of soiling and passes it on to be washed.
5. Laundry technician loading laundry into washing machine
6. After washing, unloads it and loads it into the dryer
7. After drying from the washing and drying department, the linen is transferred to the ironing department, where the ironing specialist loads the linen into the ironing roller, where the linen will be ironed and folded.
8. Then the packed laundry will be placed on the shelves.
9. The driver picks up the finished laundry in the morning and delivers it to clients along with a certificate of completed work.
10. After signing the work completion certificate, the client transfers money to the laundry account.

Cost of services

To calculate the cost of services, we will take the variable costs of the laundry, which directly depend on the volume of production, they include:

• Water for washing;
• Electricity for washing, drying, ironing;
• Washing waste fee;
• Washing powders, starch and other materials to improve the quality of washing;
• Piece wages for company employees;
• Consumables for repairing linen and clothing.

Based on consumption rates and prices for materials and services, we calculated the cost of work by type of service (RUB/ton):

• Washing bed linen and accessories, drying, folding – 30 rubles/kg;
• Washing and drying clothes – 75 rub./kg;
• Washing and drying of workwear – 50 rubles/kg;
• Bleaching – 20 RUR/kg;
• Removing stains from laundry – 50 RUR/kg;
• Linen repair – 50 rub./kg.

Self-service laundry equipment

Laundry equipment should be equipped from one supplier. This will increase efficiency, simplify the task and allow you to get an additional discount for volume.

Mini laundries will be equipped with standard equipment. This includes washing machines, dryers, and centrifuges.

Accessories and chemicals for the washing process are purchased separately. For a small company, you should choose professional equipment with optimal parameters for the consumption of funds, energy and water. And also with maximum capacity for loading laundry.

There are many import offers among suppliers. However, high-quality equipment can also be found on the Russian market . For example, Vyazma equipment from the Vyazemsky Machine-Building Plant. Or new by business standards. Among foreign manufacturers, equipment from European companies from Germany, Sweden, Belgium, Italy and other countries stands out.

In general, when choosing equipment you should focus on several factors:

1. Value for money . Since the price may vary depending on the popularity of the brand.
2. Supplier reputation . How long has he been working on the market, what are his recommendations from clients? And most importantly, what guarantees does he give when purchasing equipment?
3. Providing specialized assistance in connecting and monitoring equipment. If the supplier company does not provide such services, then you should refrain from cooperation. Because broken equipment means lost customers, your reputation will suffer first of all.
4. Availability of service department in the country. Will it be possible to quickly purchase spare parts, will service repairs be carried out quickly?

Equipment

You should not save on this expense, because the quality of washing depends on the equipment. Let’s take a standard diagram for a laundry business plan:

• Washing machines – 5-6 pieces. Self-service laundry requires machines with a built-in coin acceptor. This will save on staff costs. The equipment can operate uninterruptedly for 5-7 years, so it is advisable to buy new. A set of equipment costs 250,000 - 500,000 rubles.
• Dryers. Ideally, they should be purchased according to the number of washing machines. But for starters, three is enough. Their approximate cost is 250,000 rubles;
• Ironing tables, 3 of them are also needed. For them you will have to pay from 40 to 60,000 rubles;
• Furniture. It is very important that it is practical - convenient and reliable. But you shouldn’t go to extremes and put plastic chairs or wooden benches in the laundry room. A more practical solution would be to equip the room with a sofa, coffee table and soft chairs. You can spend from 30 to 50 thousand rubles on this. You also need to equip the administrator's workplace;
• Additional equipment: Wi-Fi hotspot, laptop, surveillance cameras, fire protection system and burglar alarm.
• Household chemicals. It must be of high quality, otherwise the quality will suffer. This is one of the most important points of a business plan. Such products are highly concentrated, have a liquid consistency and do not contain phosphates. You will need powders, conditioners, bleaches, stain removers, complex products, amplifiers. On average, you need to spend from 15 to 20 thousand rubles per month on chemicals.

You can download a laundry business plan with more accurate calculations from our partners!

Clients and demand

An important factor, as with most business endeavors, is the location of your new laundry facility. When choosing a room, you must always remember that the main clientele are people who do not have the time or opportunity to run a household or use a washing machine. Who might fall into this category? Yes, even students, bachelors, people in dormitories, or very busy people.

Therefore, it may be suitable for organizing a business

- residential areas of the city . Single people and students often live there.

— student campuses and places where dormitory blocks are located.

- places where hotels, boarding houses, and hostels .

In addition to the immediate audience, with the development of a laundry, the implementation of courier pickup and delivery and good advertising, you can count on the growth of a potential audience that can place orders from other parts of the city, having learned about the convenience of your company and quality service.

Marketing plan

To learn about what the marketing section of a business plan should contain, read the article Structure of the marketing plan of a business plan.

Competition and location

Competition in Tyumen for laundries is not great. Thus, according to 2GIS, there are only 70 laundries and dry cleaners in the city. At the same time, almost all of them are located in the city center and are aimed at private clients.

The new laundry will allow you to work with legal entities (hospitals, hotels, kindergartens, canteens, restaurants and other establishments), where washing clothes is one of the major expense items. Our laundry, similar to a cleaning company, will reduce their costs for this type of non-core expenses.

Range of services and prices

The table below shows average prices, costs and marginal profit for services, taking into account the planned sales structure (RUB/kg):

The revenue structure is presented below:

Volume of sales

It is planned that the new laundry will work both with points of collection of linen for washing, and with legal entities (kindergartens, nurseries, hotels, hospitals, restaurants, etc.) who will hand over their linen for washing.

Due to the fact that a large volume of services provided will fall on services to legal entities, we plan that there will be seasonality in services, but it will not be as strong as when working with individuals. The graph below shows the seasonality graph.

Due to the fact that our enterprise is new, we plan to gradually increase production volumes and achieve optimal sales. The schedule for increasing sales volumes of services is presented below:

On the graph we see that for the first 9 months we will not be able to provide services, as construction and installation work will be carried out. Once we complete them, sales volume will gradually increase and reach optimal sales 10 months after the launch of the enterprise.

The planned optimal sales volume will be 1 million rubles. per month (annual average excluding seasonality factors).

SWOT analysis

In order to plan an advertising campaign and possible risks of doing business, we analyzed the strengths and weaknesses of the enterprise.

Strong

• New modern equipment with low consumption rates and higher quality washing
• Domestic equipment, cheaper both in terms of purchase and maintenance
• Availability of our own points for receiving clothes for dry cleaning, which will allow us to partially load the existing equipment almost immediately;
• Availability of agreements with kindergartens and hospitals for services;

Weak sides

• Lack of experience in this field and qualified personnel (personnel will have to be recruited from scratch and high turnover is possible at first);
• Lack of established customer base

Difficulties

• The enterprise will face difficulties known to all novice entrepreneurs - disorganization of business processes, lack of qualified personnel, staff turnover, etc.

Possibilities

• Increasing the operating hours of the enterprise on weekends and night shifts, which will lead to more efficient use of equipment and rented premises.

Advertising strategy

Due to the fact that the company will work mainly with legal entities, we are not planning large-scale advertising campaigns. Our main source of advertising will be souvenirs - pens, notepads, notebooks with the company logo, which will be distributed to potential clients by the client search manager.

The cost of all work is indicated below:

• Development of style and logo – 10,000 rubles;
• Production of souvenirs – 20,000 rubles.

These expenses are included in the investment budget.

Laundry business development

Development directly depends on the flow of orders and quality of service . But adding new services to the price list will have a positive effect on the growth of both profits and client attention.

The main categories of development through new services revolve around customer convenience:

— Arranging delivery and collection at any convenient time

— Branded packaging and uniform style

— Additional clothing repair services, mini-atelier and shoe repair

— Convenient website with the ability to place an order, which will be responded to quickly

Surprisingly, the self-service laundromat market is practically empty when it comes to regions. Of course, this service can be found in capitals. But in the general situation, an entrepreneur who started a business by organizing a laundry will not encounter tough competition.

And at the same time, laundries, for example, in the West, are developed incomparably with Russia. Why?

1. Abroad the population is more mobile . Constantly moving from place to place is nothing new, so the attitude towards washing things in a special institution is completely different.
2. A certain part of the population of Western countries almost always lives in rented apartments. That's why there are more hostels there. Therefore, people are accustomed to the fact that there are no facilities for washing clothes in the apartment.
3. Energy resources and water , oddly enough, are more expensive in Europe. Therefore, it is more profitable to use not home washing, but the same laundry.

But how realistic is it to build a laundry business in Russia?

Experience shows that it is quite possible. The main thing is to choose the right place and target audience . Thus, in Moscow and St. Petersburg there are already similar institutions and they are doing a good job in achieving their goals.

And, it is important, when forming an idea, to understand that you are going to open a laundry, not a dry cleaner. Dry cleaning services differ, including in price, targeting the wealthier part of the population . Alas, the understanding that using laundry services is normal and accessible will also need to be instilled in the population.

Therefore, high-quality and thoughtful advertising is also the key to the success of your endeavor. It is better to launch an advertising campaign aimed first at the student community, because young people are more relaxed about innovations. And, if you find your audience among them, it will be much easier to switch to another part of potential clients.

Description of the business, its relevance

The goal of the project is to meet the population's demand for household services. The target audience of the laundry is residents of a densely populated residential area with average income. These are different groups of people - students living in dormitories, renters, tourists. Legal entities also need laundry services:

• hospitals;
• cafe;
• restaurants.

A separate category of the target audience is people who from time to time need to wash large items - curtains, rugs, bedspreads, blankets. Such items do not fit into a household washing machine, the load of which is limited to 5–6 kg.

Before opening a business, you need to decide on its format. Russians treat laundries with a certain degree of disgust, because in our country washing clothes for money is not as popular as in America. To overcome the misconception associated with the Russian mentality, you can open a self-service laundry. In this case, customers will participate in the process - loading and unloading laundry, choosing a detergent, ironing.

The laundry project requires significant investment, the bulk of which will go to the purchase of equipment. The business is not a quick return on investment, but has good potential for development. Based on the laundry, you can open a dry cleaner and expand the list of services to attract even more customers. For example, organize the delivery of linen, urgent washing, bleaching, stain and tussle removal.

Pros and cons of the project

Laundry as a business has several advantages:

1. Low level of competition. In Russia, for every 50,000 people there is 1 company providing laundry services, while in Europe 1 laundry service serves 1,000 clients.
2. Ease of doing business. To start and develop this project you will not need any special knowledge.
3. No seasonality factor. There is always a demand for laundry.

The disadvantages of the project include a large amount of start-up capital - you will need at least 1,000,000 rubles. Other disadvantages of the business:

• long payback period – 2–3 years;
• low profitability – 10–20%;
• difficulties when finding a location for a laundry - this factor plays a key role in achieving success.

Difficulties at the laundry launch stage

1. Find a room that suits the format and goals.
2. People . We are talking about those with whom you will communicate to organize your business - these are dormitory commandants, vice-rectors for economic affairs, and officials.
3. Technique. Requires large investments (about 80 percent of all investments). And you will most likely have to order from abroad, because high-quality equipment is more important than anything else for the stability of a laundry, although it costs more.

Choosing a room.

Regardless of what kind of client you are counting on, be it corporate orders, the population or a self-service laundry, there are a number of requirements that must be taken into account:

• The area depends on productivity and workload. So, with a load of 10 kg per hour, about 30 sq.m. will be enough. If the load is expected to be more than 30 kg per hour, then select a space larger than 130 sq.m.
• It is important to take into account SES standards when choosing a location. Disinfection is required daily, cleaning is regularly scheduled. In addition, certain standards are also required for finishing. Most often these are ceramic tiles on walls higher than 2 m from the floor. And the entrances of dirty and clean laundry need to be separated. The presence of supply and exhaust ventilation is also important.
• You will need at least two rooms for linen. The first is intended for washing, sorting and disinfection, the second is for storage, drying and ironing. But others are also needed: for receiving orders, a staff room, a bathroom, several storage rooms. In addition, the presence of an emergency exit is required, as well as compliance with fire safety standards.
• It is extremely important to maintain a distance of 50 m from residential buildings, public catering facilities and food buildings.
• We should not forget about the noise level, because this is a rather noisy production. During the day it should be no more than 55 dB, and at night it should not exceed the norm of 40 dB.
• It is impossible not to take into account the fact that this is an enterprise with high humidity, which also has special requirements.

Full range of services for a mini self-service laundry.

When analyzing how to open a laundry, it is worth considering the issue of the services provided. If everything is clear with a large enterprise, in a small one it is necessary to provide services for self-washing, ironing, and drying. These are three separate procedures, for each of which its own place is allocated in the room, with all the necessary equipment. You can organize a rest area, free wi-fi, a mini buffet, where the client can have a snack and enjoy quality time while the laundry is being prepared for collection. A profitable solution would be to install a coffee machine in which fresh coffee of several types will be prepared; this will make the leisure time of laundry visitors bright and create a homely atmosphere. The area of ​​the premises is allocated for services; each department must be selected with a reserve so that many visitors do not accumulate in it when others are empty.

Equipment – ​​what should be there and how to choose

What equipment is needed for a self-service laundry? No expensive units are required; the service provides only standard services, no frills. You will need to purchase several standard washing machines (automatic type), preferably a multifunctional type.

The optimal solution would be to select equipment taking into account the availability of drying functions. You need to make sure that the room has ironing equipment for a mini laundry, which includes irons and boards. There is no need to save much, because... Laundry is a business whose task is to satisfy customers by providing them with practical service, and equipment that breaks during operation will only worsen its reputation.

Difficulties of starting a business

Starting a business comes with a number of challenges.

An entrepreneur may face the following problems:

1. Rent of suitable premises.
2. Officials.
3. Technique.

In Russia there is no professional equipment for such laundries. It will have to be ordered from abroad. About eighty percent of all investments when opening a mini-laundry are in investments in equipment. Saving won't help here. Washing machines are the main thing on which this business is built. If the equipment is of poor quality, the business will not work.

for 550 rubles, from our partners, with a quality guarantee. It is not publicly available on the Internet. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Video: Successful home business - laundry from scratch

Laundry staff

If it is necessary to open a laundry, the business must necessarily provide full-time staff. When it comes to a large enterprise, it is definitely worth considering the allocation of separate employees for washing, ironing, and drying. An employee working at the reception and delivery of products and a cashier must also be present. Some of the responsibilities can be combined, but provided that the volume of things is relatively small, so that each person does not have an excessive workload and there is no need for prompt replacement. With mini laundries everything is simple; the main task will be performed by the clients themselves (they pay only for the opportunity to use the laundry services). It will be necessary to assign an employee to monitor the status of the process, receipt of payment and order in the room where the laundry is washed. You will need to hire a cleaner (cleaning lady) who will ensure that the premises are clean and comply with all environmental standards. If we are talking about a small home-type laundry, you can entrust this task to one of your relatives, or yourself, if time permits.

Recruitment.

The same important point as all the previous ones. It is worth selecting personnel with all seriousness. The number of employees must also correspond to the workload, so that as demand grows, the number of personnel increases proportionally, qualitatively satisfying the needs of clients and without overloading employees. In addition, personnel must be trained in the correct handling of machines to avoid unnecessary repair costs due to carelessness or ignorance. It is advisable to check any equipment in a timely and systematic manner for the presence of breakdowns or the need to clean it from hair, lint and other waste associated with constant work. It is also important that employees must undergo regular medical examinations.

If you follow all the points listed above, including not only practical advice on organization, but also state requirements that meet the specifics, you can set up a business that will generate income, not hassle, and will be an excellent investment for you and a solution for your own business.