Should you open your own business in 2020?

The desire to open their own business pushes many people who are not familiar with the intricacies of business to study it and join businessmen. People come to starting a business in completely different ways: some from childhood show the makings of a leader who manages people, while others work “for their uncle” for many years until he gets bored. Many novice entrepreneurs, not understanding the intricacies of business, try to create a business, but fail due to lack of knowledge. But with proper preparation, you can create a company that will win the love and trust of customers in the Russian and foreign markets.

In the article we will take a closer look at what kind of business can be opened if there is no start-up capital or knowledge, in small towns, villages, or at home. Let's consider current business ideas for 2020, step-by-step creation of a business from scratch, the main advantages of opening your own production compared to working for someone else.

Reasons why you should start your own business

Most talented individuals who know how to manage staff and come up with creative ideas suffer from their own lack of initiative, which leads to the fact that they are afraid to start something new all their lives, having stopped working for someone.

If a novice entrepreneur strives for success, is constantly looking for new opportunities, new ideas are simply flowing out of him, and he does not want to just sit with folded hands, then he has all the qualities that contribute to creating a business.

Reasons why you should start your own business:

Income is one of the main reasons why many people want to start their own business. Salary will no longer depend on your bosses, but only on your own labor, which will bear fruit in monetary terms. Income, to a large extent, depends not only on the personal qualities of the owner, but also on the efforts that were put into the business.
There is an opportunity to constantly grow and develop - business opens up a path for an entrepreneur that can only be passed through perseverance, constant self-improvement and hard work. If a manager is constantly engaged in development, then he will lead the business, which will have a beneficial effect on profits and expansion prospects.
Doing something that brings you pleasure - you can create your own business from a hobby, a favorite pastime. Business can allow you to develop a long-forgotten dream that had no place in an office job. You can gather a team of like-minded people with whom things will go uphill.
Time appears for yourself and your family - starting your own business from scratch takes a lot of time only at the stage of planning and implementation, after which the owner creates his own schedule, there is no need to sit in the office every day from 8 to 8, see his family only in the evenings and completely forget about satisfying his own needs.
Lack of management - no one will monitor how you work anymore. You will need to perform duties only for yourself, which brings incredible pleasure. Even if an entrepreneur has never aspired to become a leader, it is still pleasant to feel like a leader.
No restrictions - in appearance, place of work, lunch time and other little things. Opening your own business is an ideal option for those who value freedom.
Thanks to a successful business, you can fulfill long-standing dreams - someone wants a new apartment or a country house, finally buy a car or go on a trip. With your own business that generates income, all your dreams can come true.
You can significantly improve your standard of living - a fixed salary does not allow you to improve your living conditions, make expensive purchases and generally raise your standard of living. Of course, the business will not immediately generate a lot of income, but over time it will only grow.

Many beginning entrepreneurs, when faced with the first difficulties, immediately give up, thinking that the problems cannot be solved. But in reality, they simply lack the perseverance and clearly defined goal towards which experienced businessmen are moving. To achieve success, you need to learn something new every day, constantly make useful contacts, set daily goals and fulfill them.

Find an interested business angel

A team of experts will help you find potential partners who want to work with your company. Take, for example, the story of Jeff Wester. Jeff wanted to open a real classic blacksmith shop in Sisters, Oregon. He found a wealthy mentor who had been involved in a similar business for a long time. He allocated Jeff a piece of land and gave him money to open a new forge. Then the mentor gave Jeff a promissory note, according to which he must gradually return the money invested. This option was very convenient for Jeff.

What prevents you from starting your own business from scratch and generating ideas?

The ultimate success in starting a business depends on how much the entrepreneur’s head works on the development of a promising idea. If a manager does nothing, but just sits and waits for something to change, then he will never be able to launch his own project.

Lack of self-confidence is also a key factor. To fix this, you can try yourself in opening a small business, without large start-up capital - this approach will help you learn the basics of entrepreneurship and give you self-confidence.

The following factors usually hinder the generation of new ideas:

Doubts that the idea might be of interest to someone - a simple survey of friends and acquaintances, or a survey on social networks, where people can speak about your proposal, will help with this.
Fears - failing what you started, losing money, fear that the entrepreneur will be ridiculed. It is necessary to fight all insecurities, because otherwise your whole life will fly by, and you will never try something new.
Envy - of course, it is important to observe other experienced businessmen, but you should not be overwhelmed by feelings of envy. In most cases, these powerful people started from the bottom, building their empire through knowledge and willpower.
Inability to use time and money - if an entrepreneur has found a great idea, but constantly puts off its implementation until later, spends the collected capital on unnecessary trinkets, then this indicates that he lacks the skills to control his actions. Without proper organization of available resources, it is impossible to build a business.

You shouldn’t put off good ideas for later, because you can start building a business and making money today. Also, there is no need to give up at the first problems or failures - the business is built on patience and perseverance, which the owner must contribute.

Opinion of experienced businessmen

For our country, the most terrible period was the crisis period of 1991–1998.
The economy had never experienced such a decline before. Many citizens were left without work, and, accordingly, without a means of subsistence; the birth rate dropped sharply, and the death rate, on the contrary, began to rise. At that time, the socially vulnerable segments of the population came under the heaviest blow and were no longer paid any benefits. But despite this, a large number of private enterprises began to appear in the country. Many of today's billion-dollar companies began their activities in 1990. Therefore, if you are still wondering whether to open a business during a crisis, cast aside all doubts. A company that entered the market in difficult economic conditions, with a competent approach, will become ultra-competitive and withstand any storms that periodically arise in the economy.

It should be noted that the growth of the dollar does not directly affect the purchasing power of the population, especially when it comes to small purchases. Ordinary consumers do not conduct a thorough market analysis before purchasing food or an accessory for their gadget. Of course, during a crisis people try to save, but this usually concerns leisure, recreation or luxury goods. If you have not yet decided what business to start during the crisis in 2020, first conduct market research to identify which product or services are in greatest demand. Based on the information received, you will be able to make an informed decision.

Step-by-step instructions on how to start your own business

To create a business, you need to carefully plan all the steps that need to be taken to open it quickly. If you plan everything clearly, the procedure will take much less time and will be understandable even to a beginner.

Step-by-step guide “from idea to full opening”:

The first step is choosing a niche and an idea that will be implemented. You need to understand what the entrepreneur wants to do, what services the population needs, and, based on this data, find the best option.
The second point is drawing up a business plan. Without it, nothing can be started, otherwise an unscheduled task can cause problems even before the opening.
Next, you will need to select a registration form, collect the entire package of documents, register with the tax service, and select the necessary OKVED codes. You will also need to open a bank account in the name of the company, where the profits will go.
Then there are points about selecting employees, purchasing the necessary equipment and consumables, choosing premises - they are all purely individual. After all, some ideas, for example, do not require premises or employees.
This is where preparations for the opening come to an end - two weeks before the start you need to conduct a full-scale advertising campaign and finally open.

Business on the Internet.

With the development of high technologies, entrepreneurial activities based on their use have become widespread. Of course, the Internet is an excellent tool for conducting an advertising campaign for any business, which in itself is a profitable activity. Creation, promotion and promotion (increasing popularity) of sites, placing advertisements on various resources, filling sites with all kinds of content - such a business is increasingly gaining momentum in Russia, following the example of foreign countries, where it has long become one of the most highly profitable.

Most of all, the creation and development of online stores has become popular among Internet entrepreneurs in Russia. The advantage of this system is that any potential buyer is freed from the need to go to the store to buy the desired product - the entire assortment is given to him directly on the website, from where he can immediately place an order and make an advance payment. The rapid growth in the popularization of online stores is easily explained - competition in this field is virtually reduced to zero, since each entrepreneur works with a certain type of goods, and the style of presenting the benefits of their own services is almost completely unique for each of them.

How to start your own business from scratch: ideas for business

In most cases, it is not the size of the business or the start-up capital that plays an important role, but the uniqueness of the idea that underlies it.

You don’t necessarily need a radically new idea; if you make changes to an already finished product, or improve the service, you can achieve a positive result.

Ideas for starting a business at home

Any trade can be carried out on the Internet without leaving home - for this you will need to find suppliers, create a personal website or page on social networks and start promoting.

You can also start growing plants in pots - cacti and succulents are considered popular, and their cultivation does not require special knowledge or a special microclimate.

Interesting ideas for starting your own business from scratch at home are:

Various cosmetology services - nail extensions, manicures and pedicures, hairstyles and makeup for various holidays. You can run your business either at home or while traveling to deliver orders to clients.
Breeding various breeds of cats, dogs, rabbits or chinchillas - this is more suitable for people living in a private house, as it will be much easier to create the necessary conditions for their maintenance. Of course, at first the income will not be large, but with the increase in adult individuals it can be expanded.
Handmade activities - almost every hobby can be turned into a business by organizing a small workspace at home. You can make jewelry, clothing, toys for children, and natural cosmetics. Handmade soap and candles, various keychains and knitted jewelry are considered relevant; you can make natural notebooks and sew clothes for animals.
Confectionery at home - for lovers of making sweets, this idea will bring maximum pleasure, because money can be earned by preparing cakes and pastries to order. To do this, you only need cooking skills and a minimum of tools.
You can also start a blog on social networks, where you post posts with interesting information - earnings in this business come from advertising that is bought by various companies.
You can make various unusual bouquets - from fruits, sweets, small trinkets. Such a gift will be unique and will remain in memory for a long time.
Reselling goods from China is a relevant business that does not require investment. Acting as an intermediary, you can make good money simply by posting ads on social networks and bulletin boards.

There are many more ideas that can be brought to life on the Internet; we have considered only the most relevant ones existing on the market.

Business ideas for girls and women

Opening your own business for a woman means proving your professionalism and iron grip. Let's consider business ideas that are perfect for girls and women:

To open your own beauty salon - a studio with hairdressing, manicure and other services should be opened in the city center or in a residential area. To do this, you will need to find personnel, premises and buy the necessary equipment.
Open a solarium - many men and women care about their appearance and they are not indifferent to the tone of their skin. Opening a solarium will require investments, mainly the purchase of the equipment itself. But you don’t need a large room and a lot of staff.
Creating a yoga or dance studio - you will either need an entrepreneur who can teach or you need to start looking for masters. Such plastic sports are popular among various target audiences.
Selling current products through one-page websites is a promising business that can be developed to the level of a full-fledged online store.
Opening a circle for mothers with children - a cozy place with a family atmosphere, where mothers, together with their children, engage in various games, handicrafts, and just relax, can become a very profitable business.
Creating a beauty or fashion blog on YouTube or Instagram is a popular area that, although quite busy, is always ready to accept a new entrepreneur with interesting ideas.
Creating a coffee shop, bakery - a “tasty” idea is attractive because you can create an absolutely unique cafe, bringing different ideas and styles into it.
An agency for organizing holidays is a business for active, creative girls who want to give joy to everyone around them.
Opening a wedding salon - you can combine ideas and open an establishment not only with dresses, but also supplement it with the services of a wedding planner, florist, makeup and hairstyle specialist
A women's clothing showroom - a business on the Internet or in a retail outlet - is suitable for women who have good taste and know how to select original and stylish things that are in line with fashion.

There are also an additional large number of ideas that are perfect for women and girls, these include various sales of cosmetics, underwear, jewelry, and so on.

Small town trading ideas

When thinking about how to open your own business from scratch in a small town, you need to understand all its characteristic features. To begin with, it is important to note the well-being of the population - salaries in such cities are much lower and buyers will not spend money on incomprehensible, extravagant services.

In such towns there is usually a shortage of the most popular industries - supermarkets, entertainment, inexpensive and popular clothing for all categories of people.

All this is important to consider when choosing which business to open. List of business ideas:

Fence installation company.
Bathroom restoration services.
Creation and sale of ready-made greenhouses.
Installation of antennas.
Handmade sales - embroidery with beads, ribbons, cross stitch, knitting or tailoring.
Production of natural cosmetics, soap, candles.
Sale of homemade products - jam, canned vegetables.
Raising broiler chickens for sale.
Installation and repair of roofs and boilers.
A company engaged in wall insulation.
Hair extensions, eyebrow shaping, manicure and pedicure services – both in a salon and at home.
Creation of a repair team.
Opening of a car repair shop.
Opening a coffee shop or coffee machines.
Business in making keys, sharpening knives and other tools.
Repair shop - equipment, clothes and shoes, watches.
Flower shop.
Production of bed linen, pillows and blankets.
Lingerie store.
Opening a small grocery store or supermarket.
Opening of an entertainment center.

Such business ideas are quite relevant for a small city where the list of services provided is limited.

Business ideas for the village

In small villages, as in small towns, there is a shortage of even the most necessary stores. Therefore, you can choose any area to open a business, which gives room for imagination.

Basically, the entire business is built around a farm, where various types of animals, their waste products and food products are first raised and then sold.

Business in the production and sale of various building materials also looks good. And, of course, you can always do business on the Internet by opening a store or blog.

You can also create the following business:

Breeding chickens for sale of carcasses or eggs.
Production of compound feed.
Opening of a waste processing plant.
Opening of paid fishing.
Growing herbs, vegetables and mushrooms.
Opening a furniture or sewing workshop.
Business in the manufacture of gazebos, benches and swings.
Production of smoked fish.
Growing flowers in a greenhouse for sale.
Business in freight or passenger transportation.
Opening a mini-pig farm.
Creation of an ostrich farm.
Production of brick fireplaces and barbecues.
Installation of swimming pools.
Growing shrimp for sale.
Breeding dwarf cows.
Production and installation of fences.
Breeding pheasants, quails, geese.
Opening of a horse school.
Beekeeping.
Creation of a company selling eco-tourism.
Fish farming.
Production of building materials - bricks, foam blocks.
Charcoal production.

In towns, villages and villages there is a wide range of opportunities in the direction of agriculture. The state’s desire to develop rural businesses is also reflected, which is why it is possible to receive support for opening. In more remote villages, you can buy or rent land for next to nothing, which will allow you to start your own business - build greenhouses, a breeding farm and earn money for the whole year, without a seasonal break.

Opening a small production

When choosing which business to open in the direction of small production, you can get confused in the variety of possibilities presented.

Business can be based on production:

Cinder blocks.
Car covers.
Regular and frameless furniture.
Wicker furniture.
Colored crushed stone.
Stone tiles.
Tombstones.
Expanded clay blocks.
Gas and foam concrete.
Artificial marble.
Bright store signs.
Entrance and interior doors.
Sewing workwear.
Making mirrors.
Metal-plastic windows.
Household fences.
Forged products.
Various figures for the garden and vegetable garden.
Wooden toys.
Wine products.
Brewery.
Apiary.
Clean drinking water.
Various food products - sausages, cheese, breakfast cereals.
Construction of greenhouses and various cabins.
Making children's sleds.
Production of compound feed.

Production covers many areas - you can open a business in any direction, produce food or start making furniture. It all depends on the preferences of the leader, who will choose a direction that is more congenial.

Expert advice

Analyzing the situation in the economy of our country, we can safely say that the crisis will not end so quickly.
Let's try to understand what awaits small businesses in 2020? Experts believe that opening a new business in such unstable conditions is quite risky, but quite possible. The most important thing is to choose one of the win-win business ideas during the crisis in 2020, which have proven their effectiveness in practice. You should also remember about sanctions and the rise in the dollar exchange rate. In such conditions, it is most profitable to focus on import substitution.

If we talk about what kind of business is currently relevant in the context of the crisis in Russia, the following promising areas of activity should be separately highlighted:

Breeding red fish;
Dairy farms;
Cheese production;
Growing vegetables and fruits;
Livestock;
Fast foods.

You should not plan to open or expand a business using credit funds.
Banks that have not yet curtailed their credit programs are forced to raise interest rates for using borrowed money, which will be too expensive for entrepreneurs working in a crisis. What awaits businesses that already exist in 2020? In many industries, the demand for products and services has decreased significantly, so some enterprises will be forced to completely close or partially curtail their activities due to lack of sales. According to analysts, the same fate awaits many financial institutions. Since lending volumes will decline significantly, they will not be able to stay afloat.

Those firms that purchase raw materials for the production of products for foreign currency are also doomed to bankruptcy. In such a difficult situation, business ideas that are based on the production of products from domestic raw materials will work effectively in Russia during the 2020 crisis.

Business ideas with minimal starting capital or no investment at all

Not every entrepreneur has a large start-up capital that will help him realize his dream and open a business. Many people do not understand how to open their own business from scratch without initial capital or with only a limited amount. But in reality it turns out that this is quite easy to do if you choose a suitable idea that does not require large investments.

Top business ideas without starting investments:

– suitable for those who have a car. The fast pace of life does not always allow you to drop off and pick up children from kindergarten or school, which is where a service like this can come in handy.
Trade in bouquets - candy, beer, soft toys, in general, everything you can imagine. A minimal investment is required to purchase consumables, and after that the business immediately begins to generate income.
Organizing on-site marriage registrations - for this task you will need to master the art of oratory, and also be able to beautifully decorate flower arches, but this is quite easy to learn. The business is quite profitable and pays off almost instantly.
Making gingerbread houses for sale is an idea for skilled housewives, all recipes can be found on the Internet, the cost of one house is a pittance, but they are already sold at a good price.
Delivery of homemade lunches to the office - you will need to invest a minimum in the business in order to buy packaging and a little advertising, and after that the cost of lunches will cover the cost of purchasing ingredients.
– if you are a handy man who can cope with most everyday problems, then you can profitably sell your skills by visiting clients at home and solving their issues.
Any cosmetology services - if you are a specialist in manicure, pedicure, massage or hair extensions, then you can set up a business at home or go to clients.

Start your business from scratch, ideas with minimal investment:

Organization of parties.
Opening of a photo studio.
Organizing dates.
Conducting city tours.
Creating an quest room or labyrinth.
Opening of a paintball club.
Bouquets for rent.
Creating figures from flowers and balls.
Santa Claus services.
Opening of a barbershop.
Creation of a virtual reality attraction.
Museum of Alcohol.
Clothes for rent.
Realtor services.
Resale of Chinese goods.
Apartment cleaning.
Equipment repair workshop.
Creating a blog on social networks.
Home delivery of products.
Storage service.
Various courses - fortune telling, massage, sexual skills.
Beauty services delivered to your home.
Organization of children's shows and parties.

This list is not complete; an entrepreneur can always discover something new, or choose another direction that seems promising to him. Ideas with minimal investment are not a fairy tale; you can build a business without even having material resources, but simply with desire and determination.

It is wrong to count profit

How an entrepreneur most often calculates profit: how much money came into the account minus expenses for the month, and all that remains is the company’s profit. Everything would be fine if it weren’t for a thoughtless, incredible mistake.

A little theory. There are two accounting methods: cash and accrual.

The cash method is when you count how much money came in and went out from the cash register, cash register and other wallets of the company.

500 thousand came to the accountant - recorded the receipt, purchased goods for 250 - recorded the expense.

The accrual method is when you take into account not the receipt of money in the cash register, but liabilities. That is, how much your clients owe you for what you have done, as well as how much you owe to clients for what you have not yet done, and to suppliers for goods they have shipped. It doesn’t matter whether you’ve already been paid or not, because we don’t count money, but how much money someone owes someone.

You need to pay office rent. The landlord sent a bill for this month for 30 thousand, but you have not paid it yet. You have an obligation for 30 thousand - we record it in a sign.

You have created a website for your client, but he has not paid yet. He has an obligation to pay you 200 thousand rubles. We fix it.

Tip: to correctly calculate your profit, draw up a profit and loss report. Enter accrued transactions into it, that is, obligations: dealings with clients and suppliers. Subtract taxes, loans and depreciation.

What should a businessman have to start a business from scratch?

An aspiring entrepreneur who is thinking about how to open his own business must have a minimum set of personal qualities that will help him achieve success.

These qualities include:

Determination.
The ability to take risks at the right time.
Hard work.
Responsibility.
Stress resistance.
Negotiation skills - making concessions and compromises when the situation requires it.
Persistence.

It is important to realize one thing - absolutely anyone can open their own business, with or without start-up capital and experience. After all, the main thing is to understand the ultimate goal and, despite all the obstacles, persistently move towards it.

There are many examples of how people who were uneducated by the standards of a school or university started a business that became famous and began to generate good income. History also knows many cases when seemingly talented, intelligent people were unable to realize themselves in such an area.

How does my story end?

Maybe I just started to get tired, working every day without days off, because hiring a salesperson was still unprofitable.

And so, after working in the store for a little over a year, I decided to close the store and stop operating as an individual entrepreneur.

This was facilitated by another circumstance: our store had a new owner, who almost immediately announced his intention to double the rent (in three stages, increasing each month by 2,000 rubles). This was the last straw!

Algorithm for starting a business from scratch

To create a production or company that will generate income, it is necessary to clearly state all goals and future plans. Only an idea that has prospects for development and flexibility can break through the competition and gain the love of customers.

For this to happen, you need to build a concept and develop a strategy for opening a business.

How to start your own business from scratch: choosing an idea and market analysis

When a person first thinks that he wants to have his own business, he still does not know what he will do next, what path in the industry he will choose. Therefore, it is believed that coming up with an idea is the first step on the path of discovery.

Choosing a niche is a crucial moment; you should not choose a business that does not bring you pleasure, because you will have to work with it and develop it for many years, and an unloved business is the same as an unloved job.

You shouldn’t choose to open a car workshop if you are far from cars, have never looked under the hood of a car, and don’t even know what it consists of. Such a task will not bring proper satisfaction; you will not be able to fully invest all your strength.

Businesses are generally divided into the following categories:

Sphere of trade.
Providing various services to the population.
The sphere of production of various goods.
Mediation.

To begin with, you should choose one of these categories, and then come up with an idea in it.

After the idea has been selected, the next stage begins - market analysis, which will show detailed information and allow you to assess the prospects of the idea.

Such research covers the following aspects of business relations:

Assessing possible risks and thinking through their solutions.
Assessment of the legislative framework.
Drawing up a list of competitive advantages that will lure consumers.
Drawing up a strategy to attract consumers to your business.
Assessment of competitors - their range, service, additional services, pricing policy.
Compiling a list of goods and services that will be evaluated.
Drawing up a portrait of the target audience.

You should not neglect the analysis, because it can clearly tell you about the existing picture on the market and will help you understand whether the chosen idea was successful, whether it will be popular, generate income, or whether it is worth thinking about again.

Such information collection occurs in advance, before all documents are prepared. A thorough study of the demand for an idea will help you avoid losing start-up capital thoughtlessly invested in an unpromising business.

Preparation of necessary documents: choosing a business registration form

When talking about where to start a business, an important point that comes to mind is official registration. The first step is to choose a legal form; the most popular are individual entrepreneurship (IP) and limited liability company (LLC). Let's take a closer look at the advantages and required documents for these forms.

Sole proprietorship is a form in which an individual has the legal right to hire employees. The main advantages of IP:

Simplicity and low cost of registration.
A minimum set of documents is required.
You can close your business quickly.

Of the minuses:

There are restrictions on doing business in various areas.
You cannot transfer the running of your business to another person.
It is quite difficult to develop a company and increase the overall level of sales.
The sole proprietor's liability is all registered property.

Package of documents for registration of individual entrepreneur:

Statement.
Passport and its copy.
TIN.
Receipt for payment of state duty - 800 rubles.

A limited liability company is a legal entity whose founders can consist of a maximum of 50 people. You will also need the authorized capital of the organization, the amount of which starts from 10,000 rubles. The advantages of LLC can be considered:

Absence of legislative restrictions in various areas.
Responsibility is shared among all founders and depends on the share.
There is an opportunity to constantly develop the business and increase sales.
Also, the business can be easily resold if necessary.

Disadvantages of LLC:

If the board of founders consists of a large number of people, then decision-making and discussion of controversial issues are constantly delayed due to disagreements.
Also, if one of the founders wants to leave the business or accept a new one, approval will be required from the registration authorities.

For registration you will need the following set of documents:

Application in form R.
A copy of the minutes of the founders will be required.
LLC Charter.
A letter providing a legal address.
A document confirming the presence of authorized capital.
Receipt for payment of state duty - 4,000 rubles.

Each form has a number of pros and cons, so you need to choose it based on the needs of the entrepreneur. If you are planning a small production, then the first one will do, but if the entrepreneur has grandiose plans, then it is better to open an LLC right away.

Preparation of a business plan

It is impossible to start opening your own business without thinking through a strategy and creating a business plan. If an entrepreneur has similar experience, he can do it on his own, but if a large-scale business is planned, then it is better to seek help from specialists.

A business plan also serves to attract investors to the business. To do this, you will need to describe in detail the goals, development prospects and benefits that an investor can receive if they invest in the business.

To put it simply, a plan is an instruction according to which the enterprise develops step by step.

Any business plan consists of the following parts:

Title page - it should indicate work contacts, the name of the business, its address, and it is also best to make content so that it is easy to navigate.
Introduction or summary of the project - outlines the direction of the business, the goals of the project, start-up capital and payback calculations.
Market analysis – a detailed study of the target audience, the prospects of the idea, competitors in similar areas, and business advantages are carried out.
Marketing strategy - all points of the advertising campaign are outlined, which are planned to be carried out during the opening. Here you can indicate any ideas for promotion.
An organizational plan is a carefully outlined steps that an entrepreneur will have to go through (equipment, registration, personnel, purchase of consumables, etc.). A plan is drawn up with dates on which each stage must be completed.
Financial part - here detailed calculations of the required investments, starting investments (how much and for what) are provided, income and profitability of the project are calculated.
Business prospects - various forecasts (consideration of successful and unsuccessful options for business development), a list of possible risks is provided and how they can be eliminated.

Phased opening: starting capital

After the business plan has been written out, the amount of start-up capital required for opening appears. Start-up capital for a small business can be obtained in the following ways:

Apply for a loan.
Start looking for investors.
Take the amount from your personal savings.
Win a grant.
Get support from the state.

Of course, personal savings are considered the best source of starting capital, but if they are not there, then it is better to start looking for an investor. Getting into credit debt is the very last option.

If your own funds are not enough, then it is better to postpone the implementation of the project a little and save. Because any loans, especially for beginners, are associated with great risks. In most cases, banks require property (car, land, apartment) as collateral, which can be lost if you invest in the wrong business.

The search for an investor occurs through communication with intermediaries who help promote startups and show them to the right people. It is necessary to have a well-designed plan and presentation in order to be able to interest the investor.

Small business in Russia.

According to analytical data, on the territory of the Russian Federation it is small business that provides the country’s economy with a stable position and is the main engine of its development. The key figures of small business are entrepreneurs representing the middle class of the population. Thanks to the increase in their own profitability, they have the opportunity to purchase large real estate and cars, buy food, necessary equipment, basic household items, etc. This is how they interact with the state and replenish the budget through spending on the listed needs. In addition, in the person of businessmen - representatives of small businesses, the country receives new taxpayers who are subject to additional types of taxes due to the specifics of their activities.

The main task of a small business is for its owner to obtain as much profit as possible. Accordingly, the most profitable business on such a scale can be called commercial activity - the purchase of a certain type of goods from suppliers and subsequent resale to consumers at an inflated price, the formation of which occurs under the influence of a number of criteria. The most common type of commercial activity can be safely called the sale of food products. Accordingly, in order to start a business in this area, you will need to open your own retail outlet selling products, and in the future, ideally, increase their number and go beyond the region being discussed. Such a point can be a store, stall, kiosk, grocery, etc. The size of the facility itself, the number of service personnel, and the range of goods offered are determined by the entrepreneur himself. The only nuance that merchants should take into account is the constant changes in legislation related to the sale of alcohol and tobacco products, which are the most popular among most consumers. For example, if the sale of alcohol is limited by the time frame during which sales will be permissible, as well as by territorial boundaries, this will significantly reduce the influx of new customers, and therefore the popularity of the establishment itself.

Another profitable type of small business, which is not as dependent on external circumstances as commercial activity, is the provision of services to individuals and legal entities. This may include:

— construction of real estate;

— premises repair services;

— comprehensive car maintenance: tire fitting, painting, repair and replacement of components, tuning, etc.;

— legal/accounting support: consulting on important issues, representation in court during proceedings, etc.;

Beginning entrepreneurs from small towns should be especially careful when choosing the business they are going to engage in - the success of a business is determined, first of all, by how quickly it manages to develop and increase its own scale.

Tips on how to open your own business and where to start

Many novice entrepreneurs neglect important points that help develop their business. Some tips to help with development:

Be responsible when drawing up a plan, because it is the face of the entrepreneur, and is also very useful in negotiations with investors and step-by-step discovery.
When drawing up a plan, pay special attention to calculations and market analysis - this approach will help you avoid choosing an unpromising idea and determine the scale of the business.
If you are creating a business that does not require premises, save money and conduct business at home.
Collect start-up capital - it is better to use personal funds than to go into debt.
Engage in active promotion on the Internet and social networks - this is a more effective way than distributing leaflets.
When trying to create a company, take advantage of all possible connections. This will help you find partners and like-minded people with whom it will be easier to work.
Constantly think about the prospects, calculate all the risks, and monitor all points of the plan.

By adhering to such simple tips, you can significantly reduce the possible risks that await businessmen.

When talking about how to open your own business, it is important to understand that a business is made up of various little things. It all starts with the appearance of the first thoughts about creation - they develop, ideas come to mind, the development of which depends on the personal qualities of the leader. A strong leader is the key to stable work even in times of crisis. To maintain and develop a company, it will be necessary not only to create it, but also to constantly monitor the development of technology and business in the world, and adopt foreign experience. There is also a need for personal growth of the owner himself - constant training will have a positive effect on the prosperity of the company.

In a business, like in a child, you need to constantly invest a lot of effort and time, think about what will be best used. It is important to plan and take into account all expenses and income, and when the first profit appears, do not spend it on entertainment - invest wisely and expand.

When is the best time to start your own business?

If you are in doubt about whether to start a business in 2020, you should learn one simple truth - you need to act here and now, otherwise you may miss precious time and, accordingly, your chance for a comfortable, happy life. When you feel with all your heart that you are ready to become a successful and wealthy person, you need to get down to business right away.

Of course, a crisis is a big obstacle to the development of your business. In addition, this is a huge risk, but as we know, those who do not take risks will never achieve success. According to experts, starting your own business in a difficult economic environment has its advantages:

Businessmen who opened their own businesses during economic prosperity cannot adapt to the changes taking place in the market, so they are forced to close their enterprises. You will start your business in difficult conditions, so you will be able to restructure the business at any time and stay afloat;
During a crisis, many companies close, so free niches appear in the market that aspiring entrepreneurs can fill.

If you want to know what business to open during the 2020 crisis, pay attention to the basic needs of citizens and focus on products that no person can do without. This could be food, clothing, cleaning supplies or medications.