How to launch a network of rope parks in four cities

One of the most interesting leisure business ideas is recreation in rope parks.

Unfortunately, in our country not all families are familiar with such a pastime.

However, in European countries, visiting rope parks on weekends is considered a favorite vacation.

Where to start organizing a rope park

In order to organize a rope park, you need to rent a plot of land with an area of ​​at least 300 square meters.

It is advisable to look for a protected area, this will save on paying salaries to the security service.

At the initial stage, you can limit yourself to building a park with two levels of difficulty.

The target audience of such a business will be families with small children and young people who want to spend their leisure time interestingly.

In addition, people of various age groups who lead an active lifestyle will also want to relax in the rope park

A difficult point in organizing such a business is obtaining permits, since the issue of the rules for operating such parks has not yet been regulated at the legislative level.

That is why the best option is to rent a plot of land on the territory of a recreation center located in the countryside. To work in a rope park, a businessman will need to employ two climbing instructors and two administrators.

The entrepreneur will also need to agree on cooperation with the insurance company.

The cost of insurance should be included in the final price of admission. It can range from 100 to 400 rubles (depending on the day of the week, the number of vacationers and other factors).

To increase the profitability of the rope park, it is necessary to expand its specialization . Almost every family has children or adults who are afraid of heights.

For people suffering from such a phobia, you need to come up with other entertainment (for example, quests or various outdoor games).

The payback period for such a business project can be reduced to 2 months if you invest in advertising a new type of leisure activity, thus increasing park attendance.

Registration and organization of business

In order to conduct business legally, before launching a rope park, you should officially register with the tax authorities and obtain a registration certificate.

In this case, you can register an individual entrepreneurship or a limited liability company if the business is opened by two or more partners. In both options, you can use a simplified taxation system, which will allow you to minimize costs and maintain simple accounting records.

You should worry about the security system in advance.

To do this, it is recommended to contact a private security company, enter into an agreement with them and install the appropriate equipment.

Required Documentation

You should contact Rospotrebnadzor to obtain permission to provide services, as well as register with local social funds and regularly make government contributions.

There is no need to obtain a license; this type of activity is not subject to licensing.

Finding a suitable location

The successful location of the park is the key to high attendance.

A rope town can be of two types:

• open - installed in open areas;
• closed - designed indoors.

The advantage of a closed park is that it is independent of the season and can receive visitors all year round. However, with such an organization of activities, there is no opportunity to feel the atmosphere of adventure, breathe in fresh air and enjoy the beauty of nature. In addition, building an indoor park is much more expensive and takes longer than an open one.

The activity of the open park directly depends on the season, which is a definite disadvantage.

However, for visitors such an attraction is much more interesting than a closed one. An outdoor rope town pays for itself faster, as it requires less construction costs.

It is best to open such a park in:

1. City recreation park.
2. Private amusement park.
3. A picturesque place in the city where its residents love to walk and relax.
4. On the territory of a private recreation center or hotel park area.

A prerequisite when choosing a location for an open park is the presence of tall, strong trees. To obtain a lease for the territory of interest, you need to have an agreement with the city administration.

In addition to the attraction area, you must have:

• additional office space for security system equipment and storage of equipment and materials;
• cash register area.

In an open park these may be temporary structures.

Equipment

The most important and difficult issue when opening a rope park is its design and construction. The attraction must be built in such a way that it contains routes of varying complexity and duration, which are designed separately for children and adults.

The more original and universal the park is, the higher its attendance and, accordingly, its profit.

To ensure that regular visitors always find it interesting to visit the park, new routes should be invented and old ones made more difficult.

The process of equipping a rope park consists of three stages:

1. Design.
2. Construction.
3. Testing.

In order to design and equip a park, you need to contact a construction company that is engaged in the installation and construction of such establishments. An agreement should be concluded with a specialized company and project options should be discussed.

Construction of the park will take from one to one and a half months.

Safety

One of the most important points when opening a rope park is obtaining insurance for each visitor, since there is a certain risk when clients visit the rope attraction.

This will require additional financial investments, however, in order to gain the trust of clients and secure the business, it is worth going through this procedure. To do this, you need to enter into an agreement with an insurance company that has proven itself in this area.

By opening a rope park, the business owner is automatically responsible for the safety of customers.

That is why another safety measure is the provision of special equipment for each visitor. The required number of sets must correspond to the maximum predicted load of the attraction.

Staff

When selecting personnel for the park, preference should be given to candidates who have successful experience working with people, are able to gain their trust, and are responsible for the safety of visitors.

Required personnel:

• cashier;
• Instructor;
• administrator;
• an accountant who can work remotely.

Since the rope park is a fairly new type of active recreation, many have not even heard of it. Therefore, for promotion you will need to develop an effective marketing program.

The most profitable promotional activities when launching a cable city:

1. Creating your own website with a detailed, exciting description of the entertainment service and posting a bright portfolio.
2. Promotion on social networks.
3. Advertising on outdoor banners.
4. Distribution of booklets and leaflets.
5. Advertising on city Internet portals.

In order to attract potential clients, it is worth developing a bonus system for group visits, providing discounts during morning and afternoon visits and weekdays.

To increase the popularity of the park and its prestige, it is necessary to carry out PR events, for example:

• master classes from experienced instructors and professional climbers;
• various children's and sports competitions.

How much can you earn on a rope park?

You can make money at the rope park by installing a subscription fee. That is, when entering the territory they do not take money from clients, but each route has its own price. The average cost of a simple route is 100 rubles. The price of passing a difficult road, and therefore interesting, is 500 rubles. To reach the break-even point, you need to serve 350-400 people per month (in fact, the figures are several times higher). The payback of the project in sunny weather occurs in the first month of work.

Market analysis

Before starting the project, a thorough market analysis is carried out. It is necessary to draw up a portrait of the target audience and assess the potential for business development in the city and possible risks.

The target audience

The main visitors to the rope park are families with children, and these can be local residents or guests of the city. According to research, teenagers and children most often come to the attraction. Their share of the total number of clients is 70%. The remaining 30% of visitors are people from 18 to 40 years old.

People who show interest in the cable city are divided into several groups according to their interests and purposes of the visit:

1. Individual clients. This includes guys, girls, men and women who just want to have a good and useful time.
2. Families with children. At the same time, some parents remain only observers while their children complete the route. Others go on the attraction all together.
3. School students and members of children's clubs. Children come to the rope park along with teachers and coaches to take part in competitions. The purpose of these group visits is to develop dexterity, endurance and coordination, and encourage children to lead a healthy and active lifestyle.
4. Corporate clients. The rope town is an ideal place for team events aimed at team building and building trust in members of the same team.

Each group has its own requirements for the attraction and quality of service. An entrepreneur needs to take this into account. For parents whose children use the attraction, safety is key. For independent visitors over the age of 18, something else is important - the variety of elements of the route and their level of difficulty when passing. Both the abundance of simple tasks and the presence of impassable sections of the route are perceived equally negatively. The accessibility of the attraction is another important requirement, since most of its visitors are children.

Competition assessment

The rope park project will be successful if there is a low level of competition in the city where it is planned to open. For example, in the Russian capital there are already at least 12 cable cities operating and the demand for them is quite high. In St. Petersburg there are also several rope parks in open and closed areas. In many regional centers this type of leisure is not yet available.

When assessing the level of competition, one should take into account not only the current state of affairs. There is always a risk that after the opening of the cable city, a second similar attraction will appear in the city. In this regard, you will have to develop new strategies to attract customers in order to stay afloat.

Competitive advantages that will help develop the project:

• high level of security;
• convenient location of the park;
• several route options of varying difficulty;
• affordable prices;
• providing discounts for children and large families.

Organizational plan

To legalize a business, you must submit an application to the tax office to open an individual entrepreneur or LLC. In both cases, the entrepreneur will have access to a simplified taxation system. After submitting the documents, the business entity registration certificate will be ready in a few days.

Attention! The rope park is positioned as an attraction, so special permits will not be needed to open it.

Finding a site for a rope park

The ideal location of the cable city is the central park of culture and recreation, where in the warm season there are many vacationers with children. It is worth considering other options - the territory of a popular hotel where many tourists come, a private park or a picturesque place with high traffic.

Attention! The lease agreement for the site is concluded for several years. This is an important condition, since every year the attraction will become more and more recognizable, and the number of visitors will begin to grow.

It is worth negotiating with the land owner to reduce the rental price for the months when the ropes course is not open - from November to the end of March. Perhaps he will make concessions and make a discount on payment for the first month of operation of the attraction.

Rope park opening technology

This place for recreation and entertainment is seasonal. That is why the construction of “roads” should begin in early spring. It is worth noting that with proper advertising and organization, the rope park will not have a shortage of clients and will be able to earn money for the whole year.

To arrange the zone, you need to choose a place. Ideal when the paths pass over a cliff or river. With this approach, it will be much easier for builders to erect supports. Having chosen a location and signed a lease agreement, you should begin creating a project and constructing a park.

The last stage of starting a business idea is creating a website and conducting an advertising campaign. When starting out, providing information will help attract customers.

Financial calculations

Starting capital and monthly expenses

To implement a business project for a stationary two-level park with an area of ​​60 square meters. m will need starting capital in the amount of 1,700,000 rubles. Of these, 1,520,000 will be spent on construction, purchase of equipment and equipment. A set of equipment for one adult costs about 20 thousand rubles, for a child – 15 thousand rubles. Another 180,000 is for advertising events, creating a selling website and attracting customers. Current costs include (in rubles):

• Salary to staff (50,000 + 5% of sales).
• Park security (4,000).
• Monthly rent (40,000).
• Taxes (6% of turnover).
• Other operating expenses.

Probable earnings and payback periods

Future income depends on the price of a ticket for completing the routes. The approximate cost of a child ticket is 300 rubles, for adults – 350. The minimum number of clients per day is 20-25 people. The monthly profit is from 180,000 rubles, when working seven days a week.

With the right approach to developing a business project and effective advertising campaigns, the rope park will pay for itself within 10-12 months.

The hardest thing is to prove to people that it is absolutely safe

In winter, we work in a flexible mode, only on weekends, because people are busier at this time and are too lazy to go outside. In spring and summer we work almost every day from morning until late at night. At this time we have many events: a large-scale opening of the season on May 1, Youth Day, Family Day, our birthday, this year we launched a physical and chemical show on June 1. Recently they presented a new park in Ufa.

During the season, several times we conduct “Night Adventures” - this is the passage of trails in complete darkness with headlamps, it begins at 23:00, after sunset. Plus nightly gatherings around the fire with a guitar. This event is very popular, so we are holding it for the second time in a row.

We always need to prove to people that we offer an absolutely safe holiday, that we provide continuous insurance when a person cannot unfasten. At the beginning of the route, a ring is put on visitors, and it is removed only at the end. Additionally, the person insures himself with a carabiner.

The climate in our latitudes causes a lot of inconvenience. In winter it is difficult to convey to people that we are not closing, we continue to work, we have a lot of interesting things. Winter is not a reason to sit at home or bask in the movies and cafes; you can have a great time in the fresh air. Here our promotion work doubles. In the summer, when the weather is bad, it can also be sad and frustrating, because we are not able to resist the rain, no matter what we do, we cannot force people into the park.

A person with any physical fitness will be able to find a suitable track in our park. Absolutely different people come to us - regardless of their height, weight or age. We have our famous grandmothers who constantly visit our park and set a great example for everyone. They started from the lowest route, and now they are conquering quite difficult and high ones.

Children's house made from stepladders

Children's love for all kinds of shelters, hidden corners and secret spaces is known to everyone. Probably, many adults remember how wonderful it was in childhood to hide under the table behind a tablecloth hanging from all sides or to hide in a wardrobe. This explains the huge selection of all kinds of playhouses and tent houses in the assortment of stores. However, if you have a stepladder, it’s not difficult to build a house for children in your country house yourself.

You will need:

• ladder
• pillows, bedspreads, rug (for the floor)
• duvet cover, sheet, bedspread or curtains
• clothespins

The fabric is attached to the stepladder using ordinary clothespins. Secure the duvet cover behind the stairs and two curtains at the sides. You will get excellent “doors” that close with a clothespin. Your tent is ready. Lay a blanket on the floor and arrange pillows - now you can play or read here. Moreover, it is convenient to place toys or books on the steps of the stepladder.

And when evening comes, it’s easy to create a little magic by hanging a Christmas tree garland inside. And you can tell fairy tales at bedtime.

Where is the best place to open a rope town?

An attraction business plan must include a section on location. It is clear that you will need space to store all your equipment. The ideal option is a large part of the city park, where people come every day. This option will help you save a lot on advertising, and you won’t even have to think about how to attract guests here.

Almost everyone associates the word “park” with an open area, but when building a ropes course you have a choice. It can be created both on the territory of a street establishment and indoors. Both options have their pros and cons.

If you open a rope city under a roof, the main advantage will be absolute independence from the weather outside the window and the time of year. When located on an outdoor area, visitors can be received from March until November. In addition, a little rain will cause a decrease in profits. It is worth remembering that the construction of a closed park will take more money, time and effort.

However, no matter how many pros and cons the two options have, nothing can replace the wonderful atmosphere that constantly reigns in the open air. An original town made entirely of ropes, surrounded by trees - it's so tempting and exciting. Believe me, emotions will overwhelm you.