5 million rubles were spent on the construction of a skate park in Sosensky

In this material:

  • Relevance of the idea
  • Types of skate areas, their advantages and disadvantages
  • Brief summary of the project List of services
  • Organizational plan
      Business registration
  • Premises and location requirements
  • Project development and construction
  • Purchase of equipment
  • Staff
  • Marketing plan
  • Financial indicators of the project
      How much money will it take to open?
  • Current expenses
  • Income and calculation of expected profit
  • Buy a ready-made business plan
  • Choose a similar franchise
  • Skateboarding is gaining popularity among young people. Many guys and girls admit that they started skating for fun, but later the hobby grew into something more and became a lifestyle. In Russia, the skate park market is still poorly developed - there are good sites only in megacities, but even there demand exceeds supply. By providing enthusiastic people with an equipped place for skiing, you can count on a stable high income. To do this, you will have to develop a business plan for a skate park.

    Skate park opening

    Popularity of stateboarding

    Skateboarding as a sport can rather be classified as amateur entertainment.
    In the sense that it is not yet very popular among residents of Russian cities. Although now in every major settlement you can find your own skater hangouts. Moreover, after the start of the program for the development of park areas and playgrounds, more and more specially equipped areas began to appear where lovers of skateboards, rollerblades and bicycles can ride. For those who for some reason are not familiar with this type of extreme sports, we will explain. A skateboard is a board with a roller base. Skateboarding involves a professional performing complex and often dangerous tricks using the environment - curbs, railings, jumps and holes.

    And although skateboarding came to us from abroad, the wave of popularity began to slowly gain momentum back in the nineties. At first, the guys who were fond of this sport could only train on the street. That is, wherever necessary. Over time, the state began to increasingly care about the opportunities of young people and develop playgrounds. And sports paraphernalia stores began to purchase equipment for this sport.

    But if skating is popular, then why not increase this popularity by promoting it to the masses and, at the same time, providing yourself with the concept of earning money. After all, common areas are a good thing, but too “blurred”. It would be much more interesting to build a profile site, and even a covered one, so that it does not stand idle during winter periods and bad weather.

    How to open your own skate park: business plan

    A little history, or how difficult it is to be a skateboarder in Kursk

    The question naturally arises: why is it not easy? Buy a board and all the streets are at your disposal. Parks, sidewalks, architectural monuments, stairs, fences, curbs are your training grounds for practicing elements and free skating. That's right, that's what the guys do in the summer and off-season, when the weather permits. But what to do in winter, which lasts from three to five months. They say it’s impossible to interrupt training – the more you ride, the more you want. Yes, and you lose the skill.

    Skaters organized their first closed training sessions in 2007 at the Rodina cinema. We skated in the evenings in the hall in front of the big screen. It turned out to train three times a week when no one went to the movies. The guys call the place their first winter den, where they even managed to build a ramp and springboard.

    To the great joy of skaters, in 2008 the only indoor park in the Black Earth Region “3UROVEN” was opened in Torgovy. He worked for 6 years, but in 2014 Kursk extreme sports enthusiasts were again left without a training ground. The park was closed due to its unprofitability.

    Then serious thoughts began about creating a new site. Appeals to the city and regional administrations did not lead to anything, the guys decided to follow the advice “help yourself.” We started looking for premises and funds ourselves. The organizers of the Manege site donated construction materials for the park equipment free of charge. The guys themselves took everything apart piece by piece and stored it in the garage until better times.

    DMITRY CHEPELEV

    skateboard school founder

    “The most difficult thing was finding a room.
    And then we had to work - there were holes in the walls, there was no heating, huge layers of dust on both the floor and the walls. We are still in the process of construction. We are decorating the walls with graphics, we want to continue playing with the StarWars . The uniqueness of the park is that it is compact and contains all the elements for a quality workout. We thought through everything down to the smallest detail, even making a retractable figure from another figure to save space.”

    Types of skate areas:

    • wood platforms
    • concrete platforms

    What is more convenient remains to be seen, but concrete platforms are definitely distinguished by the durability of the coating. After all, skating itself involves constant impacts, falls and other stress.

    Concrete sites, it should be noted, immediately became more popular. This is especially evident where this sport comes from. In the United States, concrete skateboard complexes can be found in almost every area of ​​major cities.

    It is logical that the costs of building a site with a concrete covering will be much higher than in the case of a wooden covering.

    However, if we take into account both of these factors - durability and investment, then in the future the concrete coating will become a more profitable investment. That’s why such sites are much more common.

    And, since we’ve settled on concrete pavement, let’s take a closer look at its benefits.

    How to open your own skate park: business plan

    Pros of a skate area with a concrete surface:

    1. Life time. What was written above. But you need to know that the climatic conditions in which your complex is located also play a significant role in operation and service life. Surface surface coatings and their durability will also depend on temperature and humidity conditions. The wooden covering is designed for a service life of five years. Next, a major overhaul is required.

    Concrete pavement is designed for a longer period of operation.

    1. Complex shape and filling. Concrete surfaces allow you to create more diverse skating areas. The arena may contain several different forms of obstacles and devices for training tricky skateboarding. In this case, the entire site will be monolithic, corresponding to the structure originally conceived by the designer.
    2. The concrete type of site allows you to count on the rapid creation of entire concrete complexes for driving (concrete towns) with various structures that imitate obstacles on an ordinary street - railings, monuments, stairs and more.
    3. Safety. The limits of the site are always limited by embankments of sand and other “soft” materials that contribute to safer skating. Asphalting of borders is excluded.
    4. Noise insulation. This type of coating ensures minimal noise when riding.
    5. The most optimal level of grip on the surface and wheels of the skateboard, even taking into account the long-term use of the platform.

    How to open your own skate park: business plan

    Square meters, or safety precautions

    It’s hard to imagine how a skate park can fit into an area of ​​70 m². When you enter the hall, it seems that it would be difficult for two riders to separate. But then you realize that experienced skaters feel confident even in such slightly cramped conditions.

    Up to 7 people can ride at the same time. These 70 m² are used to the maximum - some design elements are mobile, they can be rearranged, thereby changing the landscape, depending on the level of training of the group of riders. There are retractable elements. Dima proudly notes that you won’t find similar parks in the country. This is only the third part of the structures that stood in the 3UROVEN park, so we can expect that amateur builders will periodically add to, and perhaps even change, the concept.

    VADIM KICHIGIN

    skater

    «Our skate park has 2 large ramps and one small one for smaller children, so that they can learn to slide off radii and perform tricks at a safe height. Also in our arsenal there is a large box, a small retractable box, a large inclined edge for more experienced riders, sills 3 steps high, a portable railing for sliding and a bar for high jumps. The park is intended for roller skating, scooters and, of course, the main emphasis during its construction was on skateboards.”

    Street spirit or sports discipline?

    Skateboarding is a lifestyle, it is freedom of movement, the spirit of the street, the taste of extreme sports, danger, arrogance and confidence, adrenaline. Not surprisingly, there are very few official schools and societies throughout the country, and many riders are categorically against the elevation of skateboarding to the status of a sporting discipline. For them, the spirit of rebellion is primary.

    Extreme sports require an equipped space for performing tricks and training. For this reason, many skaters and riders are thinking about how to create a skate park in their area. To build a park, you will need not only special equipment, but also obtaining permission from the city authorities.

    The principle of organizing a skate area

    In order to start a business to build a site for skate sports, you will need to find like-minded people. Because your complex will primarily serve a certain crowd of skateboarding enthusiasts, and then everyone else who is just learning or has decided to just give it a try.

    Therefore, if you yourself are not part of this crowd, then be sure to find a person who can help you run your business and will take on the responsibilities of communicating with your main clients. To find such a person, first get the public and people who are passionate about skateboarding interested in your project.

    Next, you can create a group, select a team leader and begin construction. From now on, the team leader will take charge of all communication with the public. It may even be possible to obtain assistance from the municipality by collecting signatures. But you will need a well-developed project in any case.

    How to open your own skate park: business plan

    Alternative

    You can go the other way and do without these conventions. You can build the complex yourself. Afterwards, visit the authority that owns the square meters with a wish to accept the finished complex for balance or give it to the local population for long-term use free of charge.

    Having settled matters with the documentation, you can begin equipping the complex. The park must be equipped with buildings for performing feints (railings, steps, pyramids, etc.). Each knee should be located at least 2.5 meters from each other. The devices themselves for performing jumps and performing feints should be located in the center. It is necessary to reconsider all options for roll-out and acceleration tracks. They should be located separately from the complex for beginners. The width of this path should be from 3 to 10 meters.

    Video: Example of a finished skateboard.

    Skateboard area project

    A well-developed project plan, which you can submit to certain authorities, will greatly simplify the process of implementing the site.

    Be sure to prepare several versions of site plans. Each plan must be in the form of a separate presentation, including photographs and project materials made using computer modeling.

    Each project must have a calculation and a scheme for attracting future clients, and possibly private businessmen who will help you pull off the project from the financial side. As mentioned earlier, this may also be the municipality of the region in which the complex project will be implemented. Naturally, the benefit should be visible on both sides.

    1. Help you
    2. Assistance to the entrepreneur providing his services, which will be available after the opening of the complex.

    For example, your sponsor may be a company that sells sporting goods. Accordingly, the advertising that such a sponsor will be able to implement on the constructed complex and with its help will help increase sales of its goods (the same skates, equipment, bicycles, etc.).

    How to open your own skate park: business plan

    Required tools and materials

    When building an extreme skiing park, you will need the following materials:

    • wooden beams;
    • waterproof plywood;
    • beam;
    • tongue and groove board and plain board;
    • steel pipes;
    • angles, screws, bolts with nuts and washers.

    All wooden materials must be made from dry wood. If you can’t find waterproof plywood, you can soak the plywood sheets in drying oil or rub it hot with a brush (roller) already on the ramp. The seams between the sheets are sealed with edging soaked in glue.

    To avoid waste of material, you need to prepare drawings. It is better to entrust woodworking to a carpenter.

    Nails are not used when assembling the figures, because due to the vibration that occurs when rolling, they fall out over time.

    Business registration and construction permits

    To cover the costs of the site, it is paid for. Because the popularity of such complexes at a low price does not decrease. But in order to make a profit from this type of business, of course, everything will need to be formalized at the legislative level. Including registering your business law with the tax authorities.

    But in addition to registering a business, you need to provide yourself with other types of permits. And for this you need to prepare a package of documents. Next, obtain a building permit from the local government and the city’s architectural bureau. Typically, such requests are processed within thirty days. After which you will be informed of approval or refusal.

    If approved, a development plan is developed. And ideally, a model of the future skate park is being developed. Usually, the authorities have no complaints about opening projects aimed at developing sports initiatives, because this has a positive effect on the appearance of the entire city and resonates with the population.

    How to open your own skate park: business plan

    How to build an enclosed area

    Building an indoor skate park is an important task. A careful approach is required here.

    1. Choose a room for the future site

    When choosing, pay attention to the size of the room, ventilation, the possibility of creating locker rooms and toilets, the availability of space for spectator stands, lighting and, most importantly, the presence of high ceilings.

    2. Select shapes

    The following figures can be installed in indoor skate parks:

    You can obtain a list of equipment for the indoor park and its cost by ordering a commercial offer from XSA RAMPS.

    We constantly hear requests from all over the country. Today we will try to answer your frequently asked questions, so we have prepared instructions for action for proactive extreme sports enthusiasts

    . What to do, where to go and what to say if you want a skate park built or renovated in your city? First, it’s worth understanding how the construction of extreme infrastructure usually occurs in our country.

    DC-Russia team at the opening of the first concrete skatepark in St. Petersburg

    The most common question is: “ How can we achieve the construction of a skate park?

    »

    95% of skateparks in Russia were built under the state order program.

    The remaining interest comes from private investors or DIY projects.
    In 2017, the federal project “Formation of a comfortable urban environment”
    .

    More than half of all skateparks in 2020 were built under this program.

    Despite the success of the project, there is an acute shortage of skate parks in our cities.
    Most of them are in a worn-out condition; the sites require repairs or comprehensive reconstruction. Special places for extreme sports enthusiasts to train are an important attribute of a modern city and a necessary, sought-after component of a comfortable urban environment. It's time to voice the infrastructure needs of the extreme community!
    Concrete skatepark near the new FC Krasnodar stadium

    The main condition of the Federal project is the direct participation of citizens in the selection of improvement projects. You should know that local residents can initiate the creation or reconstruction of an improvement project and participate in the design and all subsequent actions related to the implementation of the project!

    Grand opening of a frame skatepark in Pervomaisk, Nizhny Novgorod region.

    “It is recommended to pay special attention to the process of involving schoolchildren and students. This contributes to the formation of a positive attitude of young people towards their own city, and through students of schools and preschool educational institutions, adults can be involved in the discussion.” Ministry of Construction of Russia

    Civil initiative

    is an effective way to achieve socially significant goals.
    The collective will of citizens is an obvious way to prove the need to build a skatepark in your city! Thus, you have the opportunity to draw the attention of officials
    to the problem of lack of infrastructure.

    Governor of the Leningrad Region A.Yu. Drozdenko opens a skatepark in Annino.

    You won't believe it, but city leaders are waiting for your initiatives. Where do we start?

    Skate park location

    It doesn’t make sense to create a project for your future skate park to open it on the outskirts of the city. The closer to the center it is located, the greater the number of potential visitors will be attracted to the new service. Sleeping areas are also suitable. However, if you are planning to open a paid platform, then you need to understand that areas of the city with a small population will not be able to repay the project for you with traffic.

    And, as mentioned above, if you want the maximum return from the park, you need to initially aim at building an indoor area. This is the only way to ensure that your park does not stand idle during the cold season and bad weather, but operates all year round.

    How to open your own skate park: business plan

    What will be required for implementation?

    First of all, to properly organize such a business, you will need a good location. You can rent a large site for at least 60,000 rubles per month. Of course, prices depend directly on the region, but in any city you need to pay attention to transport connections and distance from the center. The skate park may be located in a residential area, but it must be accessible by regular transport. It’s even better if a university or school is located nearby.

    Repairs are also necessary if the premises are not in perfect condition. To create a good skate area you will need a smooth floor covering, good sound insulation and ventilation.

    Additional income from services at the skate park

    If we talk about paid visits to your site, then you shouldn’t hope for big revenue. Especially in the initial stages, when your park is still gaining momentum in popularity and is unfamiliar to most city residents.

    Therefore, it is necessary to develop in advance schemes for the implementation of additional services in the park, which will help recoup all costs in the shortest possible time.

    1. The main service should be rental. The reasons are quite clear. Firstly, not everyone has the opportunity to buy a full set of equipment for practicing this sport. Secondly, those who are just trying to skate for the first time are unlikely to spend money on equipment in advance, since they do not yet have the confidence that they will like this type of sports entertainment enough to practice it constantly.

    The business plan that you will prepare at the project development stage should also predict the attendance of your park. And since you will have approximate figures on hand, there will be no difficulty in calculating the number of required sets of equipment for the rental point.

    The equipment and basic rental package includes:

    — Protective helmets

    — Knee pads

    — Elbow pads

    - Roller Skates

    — Skateboards

    1. The second paid service on which you can make a profit is instruction. Having a professional instructor who can not only explain the basic rules of skateboarding, but also offer boarding lessons will significantly increase the prestige of your park. Lessons may include classes with adults and children, training in boarding and roller skating.
    2. The third service, which will be indispensable especially in the summer (and in the case of an indoor area is also in demand in the winter), is the sale of ice cream and soft drinks.
    3. As your park develops, you can expand the range of services provided on its territory. The business concept may include a crossbow-bullet and bow shooting range, or rental of children's electric vehicles.

    Although such an expansion will require no less labor and money costs than the opening stage of the park itself, it will still be a good motivation for implementation. After all, an ordinary roller skating and skating area can turn into a whole entertainment town with an incredible amount of entertainment for city residents.

    1. Another way to earn extra money on your own site is by selling advertising space. As is the case with businessmen selling sports equipment and gear, other companies that have the same audience that the site is targeting may also want to advertise.
    2. Like advertising space, you can rent out space inside and outside the park if you own it. Rent out primarily for retail tents. In this case, both you and your tenants will benefit directly, and visitors will be able to receive additional sets of services.

    How to open your own skate park: business plan

    Financial indicators of the project

    It is important to evaluate the economic indicators of the project at the stage of developing a business plan. Investments in a business, current expenses and expected income are reflected in its financial section. By comparing the numbers, you can determine the profitability of the project, the approximate amount of profit and the payback period.

    How much money will it take to open?

    1.7 million rubles were allocated to launch the project. This includes costs for:

    • individual entrepreneur registration – 1000;
    • development of a skate park project – 150,000;
    • redevelopment of the premises - 200,000;
    • construction of elements and renovation of premises - 1,099,000;
    • website creation – 50,000;
    • advertising and grand opening – 200,000.

    Total: 1,700,000 rubles.

    Current expenses

    Monthly expenses for maintaining the project:

    • rent payment – ​​100,000;
    • utility bills - 18,000;
    • salary with deductions – 200,000;
    • advertising – 10,000;
    • tax.

    Total: 328,000 plus tax.

    Income and calculation of expected profit

    The average number of visitors to the skate park per day is 50 people. Some work with an instructor, others come just to ride. The average bill for 1 hour on site is 400 rubles. Let's take these numbers to calculate monthly revenue - 50 x 400 x 30 days = 600,000. Now let's determine profit by subtracting taxes and current expenses from the amount received:

    • 600,000 x 0.06 = 36,000 is tax;
    • 600,000 – 36,000 – 328,000 = 236,000 – profit.

    Calculations show that if the skate park becomes a popular place in the city, it will bring in net 236,000 rubles monthly . The payback period will be 10–12 months, provided that the planned sales level is achieved by the end of the first quarter.

    The presented business plan contains approximate calculations. It is suitable for implementation in a big city, where many young people with an active lifestyle live. An entrepreneur will reach the break-even point after 8 months of operation if he develops an effective marketing strategy. It is important to constantly advertise the skate park, gradually expand the list of services, improve the quality of service for visitors, then things will go uphill.

    Staff

    The skate park itself can function, however, if you are planning to open a full-fledged entertainment complex, minimal staff is required at the initial stage. Moreover, using the examples of municipal parks, one can see that if the site is not controlled by people, then, for example, parents prefer not to let children onto it (due to the risk of injury).

    This is why your park should contain minimal staff:

    — Medical worker

    — Security guard

    — Cashier

    How to open your own skate park: business plan

    Market analysis

    To predict the main indicators and formulate a set of services provided within the framework of a skate park business plan, carefully research the market, competitors and consumers. Then identify your target audience and describe the factors of the company and services that will be attractive to them:

    • unique areas for stunt riding;
    • variety of inventory and inexpensive rent;
    • the opportunity to conduct team training and professional level competitions;
    • areas for quiet driving and relaxation;
    • sections and experienced instructors for beginners.

    If you are looking for another original idea for an entertainment business, then pay attention to the business plan for an exhibition business. Recently, this area of ​​​​organizing exhibitions and similar events has only been gaining momentum.

    But the park itself will take a long time to develop until it reaches profitability if information is not promoted to the masses of potential visitors in any way.

    In addition to traditional methods of advertising, such as the media and the Internet, you can contact the city committee for sports and youth policy. We have already pointed out in this article that this is even a necessary step, but previously we were talking about contacting the municipality for the purpose of financing the project or simply approval. As we see, the bureaucracy can also help with advertising.

    An excellent way to promote would be to enter into an advertising agreement with stores selling sports equipment. Barter terms may be beneficial when advertising for your complex is exchanged for your advertising space.

    Or organize the distribution of flyers and leaflets on the territory of such stores, because part of your audience lives there. Another option is to develop, together with the store, a system of general discounts for your customers.

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