An interesting business for making stickers for cars.

Labels are actively used to identify and advertise goods on the market. With their help, companies strive to create a vivid image of their product, which will be “imprinted” in the memory of customers. Demand for labels, tags and stickers outpaces supply, and their production is growing from year to year (in 2020 it increased by 32%). In this material we will provide a detailed business plan for opening a small workshop for the production of labels, tell you what equipment is needed and how to win the competition for the customer, and also give an approximate calculation of the return on investment.

1. Where and how are stickers used? 2. What type of stickers should I choose? 3. Label manufacturing technology 4. What does it take to open a sticker business? 5. Equipment for making stickers 6. Types of plotters 7. Consumables 8. Premises 9. Personnel 10. To whom and how to sell stickers? 11. Profitability and payback: financial plan

Where and how are stickers used?

Stickers are an inexpensive but effective tool for conveying information. In Russia, this product has found distribution in the fields of marketing and design:

1. Marketing. Stickers are often used in the field of indoor and outdoor advertising. This is a convenient tool for promoting goods, services or companies that does not require large expenses. Business cards, labels, stickers and other printed materials are branding tools for brands.
2. Design. Stickers are used to decorate cars and in interior design. They come in different shapes and sizes; any images can be applied to them, which are then used to decorate rooms, glass, and car bodies. With their help you can decorate, change the interior, make it unique and bright.

Development and promotion of a business project to the market.

It has long been known that advertising is the engine of trade. Future success and, accordingly, profit will directly depend on a well-executed advertising campaign.

To begin with, you can resort to traditional advertising, such as distributing leaflets, posting advertisements, billboards and holding several demonstration events so that car enthusiasts learn about the new company. Advertising on local television and radio will bring in many new customers.

There is no need to save on advertising; the brighter the advertising campaigns are carried out, the faster people will learn about the existence of the company. Before you start, you need to be careful

study the commercial offers of competitors and, if possible, make your offers more profitable (low price, various discounts, additional services, large range of products). Conducting an interesting advertising campaign, an opinion about the quality of the stickers of the first customers, the ability to competently present products - all this will lead to rapid business development.

What type of stickers should I choose?

A breakdown of the types of stickers is presented in the table below:

Table 1. Main types of stickers.

Name	Short description
For cars	They are created from paper or vinyl and placed on glass or the body of a vehicle. The former are more often used for advertising (“selling a car”, advertising for a company), the latter – in design and for decorating cars.
For advertising	Through advertising labels and stickers, the necessary information is conveyed to people in a concise form. Self-adhesive labels are used for product labeling.
For interior	Vinyl stickers for covering walls, windows, and doors allow you to improve your interior without breaking the bank. They are developed according to individual orders and made from various materials.

Before investing in a business, you need to determine your production capabilities and choose a niche in the market.

A little about car stickers

Every motorist wants his car to reflect his personality, and this can be easily done with the help of stickers that make it possible to make your dream come true. Car stickers are safe, do not fade for a long time, and can be easily removed if desired; this is an alternative to airbrushing. They can be of several types:

• to add individuality to the car or hide any flaws or damage in the car’s coating;
• various themes: sports, wedding, holiday;
• advertising in nature, using a logo;
• text stickers;
• custom stickers;
• according to an individual sketch;
• exclusive stickers.

It is possible to establish the production of three-dimensional stickers or the production of vinyl stickers.

Label manufacturing technology

Labels, tags, stickers, stickers are produced on special equipment - printing plotters - that print and cut according to a developed sketch.

1. The design of the future label is created. This is done by the designer on the computer using graphic editors.
2. The finished sketch is sent to the equipment for printing. The design is applied to a multilayer self-adhesive film.

The production of labels on plotters is carried out in the following ways:

• offset printing;
• vinyl printing;
• pattern printing;
• silk screen printing.

Using built-in needles (knives), the plotter cuts the design in accordance with the shape and size of the sketch. Depending on the type and capabilities of the equipment, the finished product is supplied in sheets or rolled into rolls.

What does it take to open a sticker business?

The plotter-cutter Foison C-24 was chosen for the work. It cuts at speeds up to 600 mm/s, but works better at speeds up to 300 mm/s. The largest cost item per month is payment of wages to employees.

Table 2. Initial costs for a sticker business.

Expense item	price, rub.
Registration	20 thousand
Premises for rent, 100 sq. m	90 thousand
Equipment (cutting plotter Foison C-24)	35 thousand
Raw materials (for a month at full load)	60 thousand
Salary, 4 people.	130 thousand
Additional expenses	200 thousand
Total	535 thousand

The calculations are relevant for a city with a population of up to 1 million people. Additional costs take into account the costs of utility bills, advertising and promotion, and preparation of the premises. Documentation

The choice of business form depends on your work plans. If it will be carried out at home, the form of individual entrepreneur (individual entrepreneur) - that is, an individual - will be suitable. However, if you plan to open a large company with many contractors, including the B2B sector, you need to choose one of the forms of a legal entity - an LLC will do.

When registering, the OKVED code 18.12 “Other types of printing activities” is indicated. They include printing on textiles, glass, plastic, and other materials, printing labels, labels.

Semi-automatic labeler, HL-102
Price RUB 38,100 Buy
Labeler for round containers, GearLab
Price negotiable Buy
This type of business activity is not licensed by the state: a businessman does not need to issue a quality certificate. When organizing work in a printing house, it is necessary to obtain permits from the SES and the Fire Service.

Equipment for making stickers

According to the terms of the business plan, it is planned to open a small plant equipped with modern printing equipment:

1. A computer with modern software for design and working with images.
2. Plotter (graph plotter). This is a large machine for professional printing of large formats. Combines printing and cutting functions. Using a cutting plotter, you can create stickers of various shapes.

Equipment comes in different sizes - from small (for working at home) to large, noisy and productive models. Can print complex designs with high precision.

Additionally worth buying:

• offset printing machine - needed for printing standard stickers of various formats;
• printer - used for printing a small number of stickers.

Advantages of the BOBST M5 Inline Flexo Combination Press

The printing machine is suitable for working with various materials : cardboard, paper, thin sheet aluminum, various films. Thanks to the concept of digital automation, modern equipment transforms conventional flexographic printing and die-cutting into a digital process.

The “digital work flow” workflow in combination with classical technology provides:

• change of working algorithms in 1 minute with 10 m of waste;
• consistently high level of product quality;
• minimal material costs for production.

The device is rightfully considered a real digital revolution in the label and packaging industries . The advantages of the equipment are as follows:

• production of products from a wide range of raw materials, thanks to the use of cooled cylinders of increased diameter;
• easy change of finishing processes, ensures easy installation of screen printing modules, hot stamping (BOBST Ready™);
• independent print quality management system at any speed of production of the final product (Digital Flexo 4.0™);
• reduction in setup time - achieved by automating printing, adjusting die cutting pressure (Digital Flexo™, DigiGap™);
• automatic installation of printing plates for a 100% digital process, from installation of the printing plate to direct production;
• First-class printing cylinders with a minimum print length, allowing you to reduce the cost of flexographic plates.

The printing module provides high results. The products can be used to package a variety of products without harm to human health. The device reduces the amount of materials used to reduce waste. Simplicity of control allows you to perform the necessary functions as quickly as possible without significant losses.

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Types of plotters

Printing plotters-cutters (with printing and cutting functions) are equipment without which it will not be possible to produce stickers. They are classified according to several criteria.

First, the type of drawing head varies. There are pen, milling, photo-construction, and scribing heads.

Secondly, there are different ways to move paper: roll, flatbed and mixed.

Thirdly, the matrix can be formed using 2 methods: raster and arbitrary.

The best option for business is a raster roll plotter.

Also on sale are modern complexes for the production of digital labels and stickers, capable of automatically printing, laminating, cutting and rolling the finished product.

Consumables

Stickers, stickers and labels are printed on self-adhesive film. On the reverse side this material has an adhesive surface. Types of film:

• vinyl (black, matte, glossy);
• stained glass (transparent);
• waterproof;
• luminescent (light-accumulating);
• reflective;
• perforated (for car windows - does not interfere with the driver).

Consumables include plotter cutting needles. High-quality (expensive) knives remain sharp longer, cheap ones quickly become dull and require replacement more often. It is better to buy higher quality models - they are more profitable and will pay for themselves many times over in the long run.

Before purchasing, it is useful to familiarize yourself with the quality certificates for the raw materials you are interested in.

Mounting film may also be required. This material makes it easier to apply large decals to surfaces as a continuous web.

Room

To work, you need a room measuring 50-100 square meters. m. There will be a work shop with equipment installed in it, storage facilities, a staff room, and a bathroom.

The equipment is quite noisy, so it is better to place it at the basement or basement level. Renting such premises is cheaper.

When choosing an object, you need to remember 2 important factors - the presence of a convenient entrance for the delivery of raw materials and communications (electricity, water supply, ventilation, Internet cable).

An office may be required to work with corporate clients. Here they can choose the sticker layout they need, place an order and conclude an agreement. The office will be an advertising promotion tool - it is worth placing designer stickers on the walls, mirrors, and glass.

Where to look for customers

The main customers of children's clothing stickers with children's names are parents of preschoolers and primary school students. This is the target audience, which means you need to look for clients through local parent forums, as well as directly through the heads of kindergartens and schools.

As an argument for customers, you can use the idea that stickers will not only help children not to lose their things among similar ones, but will become an element of individual design. Experience shows that children really like unusual stickers with names and are even a source of pride for them. Stickers on clothes are especially convenient if there is no child in the family. This saves parents time and allows them to avoid conflicts between children, even within the same family. And if you involve children in the process of gluing stickers, it can become a very exciting activity. Stickers allow you to unobtrusively teach a small child to be independent, and even forgotten or lost items will be quickly returned to their owners thanks to personalized stickers.

Children's clothing stickers with children's names for kindergarten are in demand, which means their production is a relevant business idea. We wish you successful business and are always happy to help with new ideas!

Staff

To work in the workshop you will need:

1. Designer, specialist for working with layouts. He must have experience working with graphic editors. This employee is a key link to the success of the business.
2. Printer for working with plotters and other equipment. It is better to find an employee who has at least basic experience in servicing printing equipment.
3. Sales Manager. He will search for customers and create a sales network.
4. Accountant - for document management.

If a typographer and a sales manager are needed on a “permanent” basis, then you can outsource cooperation with a designer and an accountant.

At the stage of business formation, the functions of a sales manager can be taken over by an entrepreneur - this will reduce costs.

Business organization

It will take a lot of effort to make everything work as it should. For example, purchased equipment is not enough, since you need to find a designer (artist).

This person will develop the layouts. The success of your business depends on his professionalism or, perhaps, even talent.

It is advisable that the designer create several dozen different layouts, including both single-color and multi-colored sticker options.

As for creating a finished drawing from an existing layout, the average cost per piece will be an average of 350 rubles. Separately, a few words need to be said about the fact that the author’s original drawings are valued much more expensive.

The next stage of the organization will be to create your own portfolio. In this case, interior stickers will sell well. You can make a portfolio yourself or pay a designer about 500 rubles to create it. Your best work will be included there.

To whom and how to sell stickers?

The sticker manufacturing business can be run in the B2B and B2C segments.

In the first case, contracts are concluded with companies that need labels and stickers to advertise goods/services. Working in the B2B segment means large orders and, as a rule, long-term cooperation.

Selling to the end customer (B2C) is also an important part of a company's long-term success. More than 90% of transactions are concluded online—you need to build your advertising campaign with this in mind. Also take the following measures:

1. Open a website with colorful photographs of examples of your work, promote it in search engines.
2. Create groups on social networks, Instagram, order advertising in popular public pages and vlogs.
3. Place advertising posts on city forums.
4. Place spectacular, luminescent advertising stickers on the street and on the walls of houses.

Attracting specialists to the business of producing car stickers.

To make simple stickers along the contour, you don’t need any special knowledge or skills; the whole process is quite simple. But if you plan to produce car stickers not only from mock-ups, but also to make them to order or according to an individual sketch, you will need the help of a professional, if not a graphic artist, then a designer who understands computer programs designed for such purposes.

To create an online store, you will also need to hire a computer programmer who can open such a store correctly and competently.