Business plan.. BUSINESS PLAN Mini-hotel Purpose: getting acquainted with drawing up a business plan, learning to forecast income and expenses. - presentation

A hotel business plan (BP) is a document designed primarily for investors. We can say that this document has an external focus and contains blocks showing how interesting the project may be to investors. Its peculiarity is that it focuses on the marketing and financial and economic aspects of business, while, for example, scientific, technical, technological and social aspects are not presented in such detail. As a rule, the document concerns a new project and is prepared with a planning horizon of 3 years. In this article we will talk about the features of a hotel business plan, pay attention to its key sections and look at samples with detailed calculations.

First, a short excursion into the types of accommodation facilities.

Format options

If you, as an individual, are planning to invest money in the hotel business, then a mini-hotel would be a suitable format, or you can pay attention to related small hotel formats.

Definitions of various levels of accommodation facilities, as well as classification issues, are contained in the Decree of the Government of the Russian Federation of February 16, 2020 No. 158 “On approval of the Regulations on the classification of hotels”

The project identifies the following types of hotels:

Hotel, hotel - an accommodation facility, which is a property complex that includes a building or part of a building, premises and other property in which accommodation services and, as a rule, food services are provided, which has a reception service, as well as equipment for providing additional services;

A hotel located in a building that is a cultural heritage site or located on the territory of a historical settlement is a type of hotel that therefore has restrictions on restoration and repair work;

Resort hotel, sanatorium, recreation center, tourist center, recreation center, tourist village (rest village), holiday home, boarding house and other similar accommodation facilities, which are located in an area that has, among other things, natural healing resources (mineral waters, mud, climate and others), provide on their own basis, as additional services, health-improving services using the specified natural resources and have the capabilities and appropriate equipment for organizing sports and entertainment;

Aparthotel is a type of hotel, the number of rooms of which consists exclusively of rooms of the “studio” and “apartment” categories;

Motel is a type of hotel with a parking lot, providing hotel and other related services to accommodate motorists;

Apartment complex is a type of hotel, the number of rooms of which consists of rooms of various categories with kitchen equipment and a full bathroom;

Aquatel is a type of hotels located in converted stationary floating vehicles that are on the water, but taken out of service;

Hostel is a type of hotel that includes multi-bed rooms, but no more than 12 beds in one room, rooms for shared use by guests (living rooms, halls, breakfast rooms, etc.), the total area of ​​which is at least 25 percent of the total the total area of ​​the rooms, sanitary facilities, located, as a rule, outside the room, and providing food services with a limited choice of dishes and (or) kitchen equipment, as well as, if possible, additional services;

Farm guest house (rooms) - a type of hotel located in rural areas, providing accommodation and food services mainly from products produced on peasant farms;

Mountain shelter, hunter's house, fisherman's house, chalet, bungalow - isolated houses with kitchen equipment, located in a mountainous area, in a forest, on the shore of a reservoir.

As we can see, in the approved version of the Classification there is no concept of “mini-hotel” (although it was in the Draft Resolution with the same name). However, the conclusion about which hotel belongs to this category can be drawn from the new Law of 02/05/2018 No. 16-FZ “On Amendments to the Federal Law “On the Fundamentals of Tourism Activities in the Russian Federation” and the Code of the Russian Federation on Administrative Offences...” .

The law provides for the gradual introduction of fines for the absence of a certificate of mandatory Classification. For these purposes, hotels are classified according to the number of rooms:

• 50 numbers or more
• More than 15 rooms
• Rest

Thus, based on previous practice and the definition of mini-hotels, which was not included in the new Resolution, we can conclude that hotels with up to 15 rooms are regarded as “mini”, and from 15 to 50 rooms as “small”.

The new Classification document, proposed by the Ministry of Economic Development and approved by the Government of the Russian Federation, has caused quite a lot of controversy among representatives of the hotel industry. Moreover, during the previous year, a project of the same name on the classification of hotels, proposed by the Ministry of Culture, was publicly available.

We discussed the key differences between the projects in the article “How to open a hotel from scratch.”

We also discussed in detail the issue of types of hotels and inns in the article “Categories of hotel rooms”

Step-by-step instructions and what you need to open

Having decided on the direction and type of hotel, you need to do:

• preparation of documents;
• search and design of premises;
• purchasing the necessary equipment;
• personnel selection.

Documentation

At the first stage, you need to decide on the form of business registration. Considering that the hotel business is not licensed, an individual entrepreneur can engage in it. However, to expand the possibilities for concluding contracts with companies, it is still recommended to organize a limited liability company (LLC) or a joint stock company (JSC).

In the future, a license may be required, for example, to sell alcohol.

If you open an individual entrepreneur, you must provide the tax authority with:

• application in form P21001 (it indicates: name, passport data, address, OKVED codes);
• a photocopy of all pages of the passport;
• receipt of payment of state duty;
• application for transition to a simplified taxation regime (3 copies);
• power of attorney if you are represented by another person.

More information about what is needed to open an individual entrepreneur can be seen in the video published by Vyacheslav Khokhryakov.

If you open an LLC you will need:

• registration of the name of a legal entity;
• exact legal address of the LLC;
• activity codes according to OKVED;
• calculation of the size of the authorized capital of the LLC and its contribution;
• checking account.

The package of documents required for registration with the tax office includes:

• application in form P11001;
• decision of the sole founder or minutes of the general meeting of founders;
• LLC charter (2 copies);
• receipt of payment of state duty;
• documents confirming the presence of a legal address.

Information about the opening of an LLC was published by the “Man and Law” channel.

Room and design

When designing a future hotel, you should focus on the potential target audience. If we are talking about young people, you can afford bright colors, while older people want a more relaxed atmosphere.

According to the state standard GOST R 54606-2011, a mini-hotel is a small accommodation facility with a capacity of 5 to 15 rooms.

If you convert an apartment or private house into a hotel, it would be useful to pay attention to GOST and other conditions imposed on the premises:

• constant power supply;
• provision of water;
• availability of ventilation;
• telephone communications;
• TVs (in rooms or in the hall);
• special room for washing;
• rest room.

As for the rooms themselves, according to GOST, the minimum room area in a “small accommodation facility” in single rooms is at least 9.0 m2.

In double and multi-bed rooms per person:

• for year-round operation - at least 6.0 m;
• during seasonal operation - at least 4.5 m.

Equipment and inventory

When choosing the necessary equipment and inventory for a hotel, it is best to focus on the star rating.

1 star

2 stars

3 stars

4 stars

5 stars

Staff

At the beginning of the activity, a minimum number of workers can be hired, which will ensure relatively modest wage costs.

You can reserve the position of director. Considering that the hotel is small, combine it with the position of a manager. It is not recommended to replace the receptionist at the reception due to the heavy workload. Over time, the combination with the manager will become inappropriate, but by that time the hotel will reach a new level of income.

The proposed approximate estimate is relevant for provincial cities. For Moscow and St. Petersburg, costs will have to increase.

As for recruiting personnel, you can find it yourself by placing an ad on websites, in a newspaper, or by placing an advertisement on television. If you don’t have the time or desire to search for a long time, it’s better to contact a specialized recruitment agency.

Marketing plan

The goal of this part of the Hotel Construction Business Plan is to turn the capabilities and advantages of the hotel into an attractive hotel product. The ultimate goal (if we are talking about a new project) is the successful launch and profitability of a new hotel facility.

In this part of the Business Plan, we, relatively speaking, check the theoretical viability of the idea and develop a scheme for its further implementation.

Market and competitor analysis

Market analysis involves analyzing your future target audience. This, in turn, depends on the location, focus and format of the hotel. So, depending on these factors, your target audience may consist mainly of the following categories of guests:

• tourists;
• vacationers;
• people who came for treatment;
• businessmen;
• romantic clientele.

Each category is characterized by certain key preferences, and depending on this, the hotel should build service and communications with guests.

For example, in the central part of large cities, the business hotel format is in demand: for individual business tourists, as well as groups. Such hotels should have a conference hall, meeting rooms, rooms should be equipped with office equipment, etc. Particular attention will need to be paid to modern technologies. This condition is also relevant for the luxury segment. Thus, a new feature for 2020 is a shower that “remembers” the guest’s most preferred water temperature; digital paintings on the walls that can be “replaced” with family photos; mirrors with displays for displaying video by voice request. The project was developed by Marriott together with Samsung and Legrand SA and has already been implemented in one of the rooms of the Marriott hotel chain.

Mini-hotels, as a rule, are of interest to tourists of relatively different ages. There is no single recipe for choosing a city here. If, for example, you want to open a mini-hotel in a resort town, then do not forget about seasonality. In tourist cities (Suzdal, Ples, etc.), where there are already quite a lot of hotels of this format, it is also risky to open another mini-hotel. An attractive option in this case is to open a mini-hotel in a city with a population of over a million people with year-round excursion tourism. It is logical that in the capital this format of housing (especially due to the insufficient number of 3* rooms) will be quite in demand.

An important point is also to analyze the hotel services of competitors closest to you. Here you should look at the price category, as well as services that are in greater or less demand.

Let's say you wanted to open a mini-hotel. Here's what it might look like to study the hotel services of your closest competitors in Moscow. The information obtained will allow us to draw a conclusion about the expected competitiveness of the future hotel and will be important for preparing a hotel business plan.

Competition can be both price (by reducing the price of services) and non-price (by improving the quality of services or adding something new, including unusual design, location, etc.).

SWOT analysis. Risk analysis

It should be carried out in the same section of the Business Plan. Such an analysis is necessary when purchasing, for example, an existing hotel property. At the same time, the first two positions reflect, relatively speaking, internal factors (i.e. those that the enterprise (a particular hotel) can influence), while the last two, on the contrary, are external.

Let us give, for example, analytics for the Ostankino Hotel

https://studbooks.net/693986/turizm/strategicheski…

Development of key “Growth Points”:

1. Hotel website from the point of view of information about upcoming holiday events at the hotel location. It will be convenient for the guest if the hotel website contains an event calendar or a “where to go” section. Thus, the hotel solves both the issue of accommodation and the issue of relaxation for the guest. In turn, you can mutually exchange links (logos) with event organizers.
2. Involving all other channels (reservation systems, social networks, e-mail marketing, Landing Page, Google +, geolocation services, etc.), in addition to the hotel’s own website. It would be better if there is not so much information about the hotel itself, but an interesting hotel product (holiday promotion, special offer, etc.).
3. Advertising: in travel and business magazines, outdoor (near railway stations, airports, etc.).
4. Development of a system of discounts and bonuses to increase guest loyalty.

Market and competitor analysis

When starting a business, the first thing you need to do in your plan is to indicate the target audience. To do this, you first need to divide potential consumers into groups by age, social status, income level and preferences. Only by creating a portrait of the future client in plan will you be able to develop the correct marketing strategy, create a corporate identity and name.

The hotel can be focused on:

• tourists;
• vacationers;
• people coming for treatment;
• freelancers;
• part-time students;
• businessmen;
• company employees on a business trip;
• love couples.

Decide what kind of income you want to work with; you can also provide rooms in different price categories.

To ensure that the presence of competitors and their capture of most of the market does not come as a surprise, you need to carefully study your competitors and understand their strengths and weaknesses. This will allow you to choose an unoccupied niche, as well as gain experience from those who have been in this business for a long time. It is important to pay attention to how certain qualities of competitors are perceived by customers. Some ideas can be used in your business plan. Attention here should be paid to the price category, quality of services and partners.

First, look at the companies that have the largest share of the market. Such competitors are important for the following reasons:

• they are exemplary service providers in their category;
• form public opinion;
• spend large sums on building a brand;
• They use price dumping to maintain their own market share.

Business registration

Let us consider this issue briefly and step by step.

1. First you need to obtain the right to engage in entrepreneurial activity. Between an individual entrepreneur and an LLC, it is still better to choose an LLC, so that in the event of bankruptcy you do not have to answer for the hotel’s debts with all your property. Study the documents required to register an individual entrepreneur or LLC.
2. At the same stage, we decide on the taxation system. For small hotel businesses, the most acceptable are the simplified tax system and UTII. What's better? Let's look at the table:

3. Under the simplified tax system – registration of the cash register with the tax office.

4. Documents confirming ownership of non-residential premises or a lease agreement are provided.

5. Inspections by regulatory authorities: SES, fire inspection. In case of a positive result, permission from Rospotrebnadzor is issued to place a mini-hotel on the premises.

6. Concluding service agreements with outsourced organizations: garbage removal, collection, laundry services, etc.

8. Obtaining a license to sell alcohol.

9. Passing the mandatory classification.

Documentation and organizational issues

In order to draw up a competent business plan for opening a mini-hotel or hotel, it is necessary to determine in advance all the necessary papers. It will be:

• a package of documents that confirm ownership or the right to operate a real estate property. In particular, it is necessary to prepare documents for the transfer of premises to non-residential use;
• documents permitting redevelopment according to the selected project. Upon completion of the project, you will need to obtain a technical passport, which is issued by a specialized commission;
• a document confirming the registration of a legal entity and registration with government agencies;
• if you plan to provide additional services to visitors, it is recommended to obtain a license for each type of activity;
• acts of compliance with sanitary, environmental, technical and fire safety received from the relevant government services;
• documentation for installation of outdoor advertising;
• a set of agreements that stipulate the provision of services by various institutions, for example, this could be an agreement on the removal of household waste.

A very important question that entrepreneurs ask when opening a hotel is what form of ownership to choose. When organizing a large business with significant investments, it is recommended to give preference to LLC or JSC. For a mini-hotel with several rooms (up to 5), you can give preference to individual entrepreneurs. It is recommended to consult with lawyers about choosing a tax system in your region.

Personnel search

For mini-hotels, the following formula is considered correct: “1 room = 1 employee.” However, the number of employees may be reduced depending on the way responsibilities are distributed. Of course, all information on staffing units is also reflected in the business plan of the mini-hotel.

Let's take, for example, a hotel with 10 rooms. It is logical that in conditions of 24/7 operation, the staff will work in 2 or 3 shifts.

Responsibilities may be distributed as follows:

1. Administrator (3 people), schedule: one day/two days. Perform administrative and top cleaning functions (making beds, dusting, etc.). Preparing breakfast for guests. One of the administrators (if qualified) can also serve as an accountant.
2. Cleaning lady (2 people) 2/2 (morning)
3. Security guard (3 people), 24/7 schedule
4. Technician (1 person), if necessary
5. Director (1 person): He is the owner of the business. Functions of development director, sales, PR and marketing manager.

Of course, the distribution of responsibilities and staffing may be different.

Search for premises

The chosen location will largely determine the operating format of your hotel, as well as its target audience and marketing policy. For example, a hotel in resort towns will most likely be 100% occupied during the summer months and experience occupancy problems during the low season. A hotel built in cities with a population of over a million will most likely be in demand all year round, and due to its positioning may be more attractive to business tourists or ordinary travelers.

Having decided on the location, it will be necessary to decide whether to build a new hotel or reconstruct an existing building. The advantage of the first option will be the virtually unlimited imagination of the architect and designer (when building from scratch); of course, the project must comply with all SNIPs. The advantages of the second option are an accelerated registration process (certificates from the BTI have already been received earlier), a shorter payback period.

An important issue that is resolved at this stage is the acquisition of premises for ownership or lease.

The premises for a mini-hotel must have its own entrance. It must also meet specific requirements specifically for hotels. In particular, SP 257.1325800.2016 Hotel buildings. Design rules.

For example, among the mandatory standards for all hotels, in accordance with the new requirements of the Classification:

• constant cold and hot water supply;
• constant power supply;
• indoor air temperature is at least 21.5 degrees in residential areas.

Mandatory “options” for all hotels, as well as for hotels of various levels, are discussed in more detail in the article “How to open a hotel from scratch”

Description of products and services offered

Our hotel will offer clients standard double rooms (9 pcs.), single “budget” (8 pcs.) and double “luxury” rooms (3 pcs.). The price of a single “budget” room is 2000 rubles. per day, double “standard” – 3200 rubles, double “luxury” – 4400 rubles. The maximum capacity of the hotel will be 32 people. Visitors will be provided with free wi-fi, an iron with ironing board, and a set of bathroom accessories. From 07:00 to 23:00 there will be a store and a buffet where you can buy hot pastries, drinks, confectionery products, tea, coffee and personal hygiene items. According to our calculations, the average annual occupancy of the hotel in the first year of operation will be 70%. That is, on average, out of 20 rooms, there will be 14 paid for. The busiest, busiest period will be in September - December and February - May. A decline in demand for hotel services is expected in January and in the summer from June to August. We will also take into account the time it takes to promote the business and create a base of regular customers.

Potential annual revenue will be 15.12 million rubles.

Download the hotel business plan from our partners, with a quality guarantee.

Room configuration

Issues of room configurations are also discussed in detail in the already mentioned Decree of the Government of the Russian Federation No. 158. So, in all rooms the following are required:

• Bed (size will vary depending on room level)
• Bedding and linen set
• Bedside table (table) as well as a chair, table (a requirement required for all types of accommodation facilities, except hostels)
• Hanger or hooks for outerwear and hats
• Socket in the room
• Thick curtains (blinds) providing darkness in the room
• Full length or large mirror
• Clothes and shoe brushes.

Opening a hotel: finding a suitable property

Depending on the format of the hotel, you will need to find a suitable facility for further refurbishment or start construction yourself. Let's consider the main criteria that a property for a hotel must meet:

• close location to airports, railway and bus stations, bus stops, tourist and recreational facilities - attractions, natural monuments;
• convenient transportation, the presence of all the necessary infrastructure - cafes, restaurants, shops (this is especially important if the hotel itself is not supposed to have a canteen or cafe);
• availability of own parking;
• the possibility of redevelopment or finishing work on the facade - make sure that the building does not belong to a cultural or historical fund (you can clarify this issue by contacting the local administration).

The optimal building option for a hotel is a separate building equipped with a parking lot and landscaped area.

In most areas, renting becomes the best option for setting up a company, however, if we are talking about a hotel, it is better to buy the premises or start building the building yourself. The reason lies in the fact that the hotel complex occupies a really large area, so rent will be unreasonably expensive. Remember that acquiring space will require significant investment in the project. If this is not possible, consider signing a long-term lease agreement - from five years. The minimum area of ​​a hotel, even a mini-format one, will be at least 250 square meters.

Work with planning, design, arrangement of hotel rooms

• Redevelopment.

When choosing real estate, it is very important to think in advance whether it is possible to redevelop it into a hotel. Consider the fact that this is a fairly large complex of work, which involves large-scale dismantling and creation of internal partitions, development of functional areas and relocation of stationary units.

Before you begin any renovation work, you will need to contact specialists to create an internal redevelopment project, and also have it certified. After all the work is completed, you will need to fill out an application for connecting utility networks. This documentation will need to be attached to the general package of papers.

• Design.

The most important stage is the development of the interior and exterior design of the hotel. One of the significant factors in developing a pricing policy will be the level of decoration. Hotels and economy class hotels do not provide large-scale artistic decoration, content with a utilitarian interior. But to develop a luxury interior, you will need to invite a designer.

Production plan

The main production (capital) costs include:

• purchase of real estate (or rental);
• purchase of furniture and equipment;
• renovation of the premises.

We specify the numbers in the financial part of the Business Plan. This section, in addition to production costs, includes a work plan “from idea to launch.”

Let's take as an example a mini-hotel with 10 rooms (each with a separate bathroom). The mini-hotel will also include a reception desk and utility rooms (kitchen, laundry and ironing room, utility room).

The work plan (planned for 7 months) includes the following:

• Purchasing premises
• Repair and re-equipment for the purposes of a mini-hotel
• Signing contracts
• Purchasing furniture and equipment
• Publishing promotional materials

In this block, it is important to describe in detail the premises for the hotel: its location (including the nearest infrastructure: distance to the nearest stop, to city attractions, etc.). You should also indicate the total area of ​​the room and what part the room stock occupies. Give a detailed description of the rooms and their classification (standard, luxury, etc.); as well as decor and furnishings.

Even if your hotel positions itself as “homey”, when furnishing it is necessary to give preference to special “hotel” furniture, which is distinguished by both durability and ease of use. For example, to make cleaning a room easier, the bed should be easily moved away, and the frame and legs should be made of metal: for lightness and strength.

Evaluating a business idea: pros and cons

Before we begin drawing up a business plan, let's analyze the advantages and disadvantages of this project, identifying its strengths and weaknesses.

Advantages:

• High demand. This aspect largely depends on the attractiveness of the region and the location of the hotel. Therefore, to choose a location, be guided by an analysis of the competitive environment, study transport accessibility, the location of the bus and railway station, and the presence of attractions near the site.
• Regular customers. With a properly developed marketing strategy and a high level of service, you will be able to occupy your niche in the market and work with regular customers who, through word of mouth, will promote your hotel for free.
• Opportunity to receive high income. A well-organized hotel business is profitable with 30-35% occupancy. And already at 50% occupancy it begins to generate income.

High competition

Flaws:

• High competition. Considering the stability of this business and the possibility of obtaining high income, many novice businessmen turn their attention towards opening inexpensive mini-hotels. With a properly structured strategy and high quality services, this drawback can be leveled out.
• Large starting capital. This business is associated with large financial investments, without which it will not be possible to organize a company. Renting premises or purchasing your own real estate, renovations, purchasing furniture and equipment - all this will require capital investment.

Financial plan

This block specifies the sources of the project’s payback, sources for its implementation, payback, break-even point for each type of activity, planning horizons, etc.

Let's give an example of the financial part of the Business Plan. Consider the option of attracting investors to purchase premises for a hotel.

1. The hotel pays for itself by providing hotel and related services (restaurant, spa, billiards).
2. Sources of sales at the investment stage: own and borrowed funds. Currency: Russian ruble.

The planning horizon from the start of the project is 5 years (from 11/01/2010 to 11/01/15). All KPIs are calculated based on this period.

Cash flows, financial indicators, and KPIs are calculated using Project Expert Professional (or PE) software. The main methodology coincides with the UNIDO methodology (developed for evaluating investment projects) and complies with the main provisions of the “Methodological recommendations for assessing the effectiveness of investment projects” (approved by the Ministry of Economy, the Ministry of Finance and the State Committee for Construction of the Russian Federation.

An expert estimate of the risk premiums associated with investing in a hotel acquisition project should be provided. This estimate might look something like this:

As you can see, the retrospective forecast has the lowest percentage of risk. This means (according to the conditions of this example) that the hotel management previously had experience in the hotel business, and there are also established relationships with suppliers. Risks are also minimized by the fact that you are purchasing not just new premises, but an already successfully operating ready-made hotel business.

Let's say the rate on foreign currency deposits in banks is approximately 5%. Thus, the discount rate for investors will be 20%. (5+15)

Now the main part is the calculation of the project. It consists of several key blocks:

Calculation of starting investments, monthly costs and projected income.

Let us consider, as an example, the acquisition of ownership of two adjacent apartments for the purpose of organizing a hotel. This is what it will look like in a finished mini-hotel business plan

Now the main part is the calculation of the project. It consists of several key blocks:

Calculation of starting investments, monthly costs and projected income.

Calculation of profitability and payback

Let's find out how much you can earn in business. The amount of initial costs is 6.420 million rubles. When calculating turnover, we will proceed from the average license plate load of 70% and the average cost of 1 number of 2,500 rubles. Monthly turnover will be: 2500×11×30=825 thousand rubles, income from additional services – another 250 thousand rubles. The total monthly costs are 700 thousand rubles. Net profit is 375 thousand rubles. Under these conditions, the business will reach zero in about a year and a half. Let's add another 12 months for the promotion of the enterprise, and we get 29 months.

Table 3. Economic justification for the business idea.

Calculation of starting investments

These are your capital and material expenses that will be required to start the business. It is clear that, depending on the specific conditions (purchase of premises as a property or lease), either the “starting” figure (in the case of purchase as a property) or the amount of monthly payments (in the case of purchase as a lease) will be increased.

Let us consider, as an example, the acquisition of ownership of two adjacent apartments for the purpose of organizing a hotel. This is what it will look like in a finished mini-hotel business plan

Opening schedule

The following table contains the steps that precede the opening in sequential order:

You can carry out the above steps yourself or engage a third-party contractor who, for example, can carry out repair work, replace windows and doors, install a ventilation and air conditioning system, having previously agreed all this with the supervisory authority.

We forecast income

Next, we calculate the estimated turnover (including taxation) and the break-even point for each type of hotel activity.

Let's take a hotel with 15 rooms as an example.

Taking into account these data, as well as capital and material costs (remember, they are described in detail in the production plan), a conclusion is drawn about the payback period of the project and the level of profitability. Also, we should not forget that the payback forecast should be both optimistic and pessimistic (as a rule, closer to reality). For example, if in the first option the payback is calculated based on 2 years, then in the second this period can be 4-5 years.

Where to start - determining the hotel format

Before drawing up a cost estimate, you need to determine what size and concept your mini-hotel will be.

Starting a business - where to start?

• A small mini hotel is designed for 10-12 people and allows you to create 3-4 separate rooms for overnight stay. This form is distinguished by a quiet, cozy environment and, in comparison with other options, does not require large investments. But you shouldn’t expect much income in this case either.
• The average size of a hotel is designed for 15-20 guests.
• If you decide to open a hotel with 15 rooms and the ability to accommodate up to 40 guests at a time, you will be faced with a large investment. To open such a business, entrepreneurs buy out part of apartment buildings or build separate mansions, initially designed for the hotel business. The disadvantage of this option is the serious investment, but the advantage is the possibility of large profits.

Risk analysis

The profitability of a business depends not only on internal but also external factors; We have already partially considered them when preparing the SWOT analysis.

In general, the most common risks you can expect are:

Marketing and advertising

The following advertising channels are planned to be used as ways to promote hotel services:

• Advertising in the media - newspapers and magazines;
• Advertising in places with the target audience - at airports, railway and bus stations;
• Outdoor advertising – placement of banners along the route;
• Advertising on the Internet - creating a website and group on social media. networks, advertising in Yandex Direct and on message boards;
• Registration in the online catalog of hotels around the world www.booking.com.
• Cooperation with travel agencies and city taxi services.

Important nuances of organizing a mini-hotel and a hotel in a residential building

A hotel in a residential building (hostel) resembles a hostel. The area of ​​such a room includes a common toilet and kitchen, as well as equipped sleeping places. Location is considered an important point in an organization. Converting a residential building to non-residential is possible only if the apartment occupies the first floor.

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A more worthwhile option is to plan a hotel in a private house. To do this, it is not necessary to start construction of a new building on the site. It is enough to isolate the hotel part of the house from the residential part, legitimize the project, and complete the layout.

Hotel project for 20 rooms

The hotel is located on the first floor of a residential building. Conditions were met for the project to be completed. For an independent entrance to the hotel, there are also evacuation and fire safety requirements.

Near the entrance to the hotel there is a reception, technical and administrative premises, as well as a cafe for breakfast for residents.

IN 1

AT 2

AT 3

Hotel hostel

The designed hostel is located in the center of Moscow in a historical building, so all the load-bearing walls and structures of the building were preserved as much as possible, fitting only the functional purpose of the hotel-hostel into the existing area.

Hostel plan

The modern style of interiors with elements of historical buildings remaining in the building design is well suited for the interior of the hostel. The good location of the hostel hotel gives it maximum occupancy. The location overlooking the historical center of the city is an additional plus for residents.

Hotel business plan - download for free or order

There are two options for obtaining a hotel business plan. The first is the purchase or free download (including on Internet resources) of ready-made projects, replete with a lot of options for every taste and budget. The second is individual development of a plan in an estimate agency. You must understand that neither the first option nor the second will give you guarantees. It only assumes costs and income, takes into account the market value of building materials, furniture and components, costs for third-party services, etc. Further development of the project depends on many factors, ranging from competent business management to macroeconomic conditions. However, in any case, we cannot do without its development. A business plan is a kind of dress rehearsal before opening a business.