The milky delicacy in the form of a cool foamy cocktail is consistently in high demand. According to statistics, milkshakes are second only to tea, coffee and juices in popularity. This indicates its popularity and the fact that making milkshakes can become a profitable business.
Summary of the oxygen cocktail business
The oxygen cocktail drink is far from new. It was actively used back in Soviet times, when there was active promotion of a healthy lifestyle. Cocktails were given as prophylaxis in combination with other methods of oxygen therapy. With their help, fatigue and hypoxia were treated, and cellular metabolism improved in patients. In schools and kindergartens this drink was generally required.
However, time passed and the crisis of the 90s arrived. At this time there was no time for health, so the memory of oxygen cocktails sank into oblivion. Today the country is again trying to achieve the right way of life. Conversations about health, restrictions on the sale of alcohol and cigarettes - all this contributes to greater consumption of oxygen cocktails. This means that entrepreneurs have a chance to tightly occupy their niche in this field.
To place an oxygen bar, island spaces are most often rented in large shopping centers. The rent here is very high - from 5,000 rubles per square meter. One thing that saves you is that you don’t need large areas for a bar. All equipment is placed on 3-4 m2. However, monthly rental costs are about 15 – 30 thousand rubles, which still need to be repaid.
Production Features
The production of low-alcohol drinks is carried out using highly purified rectified alcohol (Lux or Extra). For storage, steel tanks of various capacities are used that meet the established requirements. For small amounts of alcohol, you can use steel barrels or metal flasks. It is worth noting that alcohol is an excisable raw material that is subject to taxation.
Control devices are used to measure the quantity of products. Automated accounting is carried out using special counters for control. They are installed in front of the bottling unit before the pasteurizer (provided that it is in the production line). Accounting is carried out after the bottles are corked.
An important component of drinks is water, and it must comply with established sanitary standards . The drink is prepared by adding ingredients in a certain sequence:
- water;
- sugar syrup;
- preservatives in the form of a solution;
- acids and dyes in the form of solutions;
- aromatic and juice-containing raw materials, flavorings and emulsions;
- alcohol solution;
- water to bring to a certain volume.
Features of blending, bottling, as well as determining the shelf life depend on the method of preparing drinks, the technologies used and some individual nuances. For different types of raw materials, there are a large number of production machines and finished production lines. The cost of finished products is formed on the basis of the total investment in the business.
Oxygen cocktail manufacturing technology
The price for one serving cannot be less than 50 rubles. Otherwise, it will be extremely difficult to make money. Oxygen cocktails are still not very common and in most cases they are bought on the principle: “let me try this thing.” This is not kvass, which you can sell for 10 rubles and earn purely on the turnover.
The good news is that the process of preparing oxygen delicacies is extremely simple. In fact, to prepare an oxygen cocktail, you need two main components: regular packaged juice and foam. Foam is obtained from foaming powder. Instead of foam, licorice root extract or spum mixture is sometimes used.
The bar itself is a structure that includes a sales counter, an oxygen concentrator (oxygen station) and a station with aromatic capsules (up to 40 different flavors).
Equipment
Depending on the type of product being manufactured, different equipment is used.
Basic list of equipment:
- stainless steel water tanks;
- CIP automatic washing systems;
- labeling machine;
- measuring sticks;
- installations for mixing water, alcohol and ingredients in a stream;
- installations for preparing sorting (water-alcohol mixture) in a stream;
- blending containers;
- syrup compartments...
To fill products into Tetra-Pak packaging:
- dispenser;
- measuring sticks;
- volume counters;
- blending containers...
Which OKVED and which tax system to choose to start a business on oxygen cocktails
- Register an individual business with the local branch of the Federal Tax Service (tax office). Suitable OKVED: 52.11 “Retail trade in non-specialized stores.” Taxation system – simplified tax system or UTII;
- Conclude a lease agreement for the placement of the device. It is enough to rent 3-4m2.
- Obtain permission to trade in a designated place from Rospotrebnadzor (notification).
Neither licenses nor certificates are required to carry out this activity.
Alternative - mobile oxygen bar
There is also the option of selling oxygen cocktails through a mobile sales stand. This is a fully equipped complex that can work in almost any convenient location. The battery charge is enough for 6 hours of continuous operation of all equipment. Due to its compact size, it can be transported in a regular passenger car, for example, for trading in a cinema or even on the beach:
In addition to equipment for preparing oxygen cocktails, you will need to purchase mixtures (SPUM). Price for 200 grams is about 300 rubles. Only 2 grams of the mixture are consumed per serving of cocktail (500 ml).
Cocktail making equipment
Shaker
The shaker is the most important and famous tool for mixing cocktails. He has several tasks:
- Some cocktail components are difficult to mix: they may have different densities. Try stirring the cream or eggs with liqueur with a spoon to get a homogeneous mass. Shaker copes with the task easily.
- Mixing cocktails according to classic recipes involves ice: it not only cools the drink, but also acts as a kind of millstone that speeds up the mixing process.
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The shaker consists of three parts: the lower part of the flask, where the components are placed, the upper part, which closes the flask and has a strainer for filtering the drink, and a lid. Place the cocktail ingredients and ice cubes into a shaker glass, close the container, shake vigorously, and filter the ice through a strainer. Simple, fast and very convenient.
How to replace a shaker at home . Of course, you can use any tightly sealed jar with a lid, and filter the ice through a large strainer. It’s just that with a shaker the whole process is much more convenient, faster, and if a master mixes it, it’s even more spectacular.
Jigger
This is a measuring cup. Cocktails require precision: a little more sugar or strong alcohol - and the effect of the cocktail changes, and not for the better. Even an inexperienced bartender will not make mistakes with a jigger.
In fact, these are two glasses connected at the bottoms. The capacities of the cups differ depending on the standard, American or European. European ones are marked in the metric system.
Most often, jiggers are made from non-oxidizing metals: they do not affect the taste of cocktails and will not break if accidentally brushed onto the floor.
How to replace jigger at home . You can use a regular glass measuring cup. It's less convenient: you'll have to rinse it twice as often, and it's not as convenient to dispense ingredients as a jigger with rounded edges.
Madler
A muddler is a pestle or masher for berries and fruits. Its dimensions are designed so that you can use the muddler in a shaker or directly in a glass (if you use the method of preparing cocktails known as “build”, when the components are sequentially added to the glass in layers).
A good muddler is equipped with raised teeth on the pressing side: this way the berries will not slip out and the juice will not splash in all directions.
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The best material for a muddler is stainless steel: it does not oxidize and, unlike wood, does not absorb tastes and odors. Plastic muddlers can also be used: plastic will not scratch the glass if you mash something directly into the glass. The main disadvantage is that they are more fragile and quickly become unusable.
How to replace muddler at home . The point of using a muddler is to maximize the preservation of flavors in the cocktail. Many of them evaporate easily, such as essential oils. Mudler speeds up the process and reduces losses. You can crush some ingredients with a spoon, but if we are talking about leaves, you cannot replace the pestle and mortar.
Strainer
A strainer is a strainer for filtering ice, pieces of fruit and berries, as well as herbs and other particles of cocktail components that are unnecessary in the finished drink. The strainer can be a component of the shaker (except for the Boston-type shaker, which does not have a built-in strainer), but in any case it is convenient to have an additional strainer on hand.
As a rule, the strainer is equipped with devices for fixing it on the glass, which is very convenient during the mixing process. Depending on the design, it can either completely filter out all particles larger than a given size, or simply separate pieces of ice, allowing pieces of fruit and herbs to pass through. The choice of filtration depends on the type of cocktail and how it is served. If the cocktail is served without a straw, finer filtration is needed.
How to replace a strainer at home . You can also filter the cocktail using a regular tea strainer. Tea strainers are typically sized to fit a tea cup rather than a cocktail glass, so use a funnel that already holds the tea strainer to avoid spills.
Bar spoon with twisted handle
The main difference between a bar spoon and a tea spoon is the length of the handle: its task is to ensure that it reaches the bottom of any glass, even the tallest and with the narrowest neck. Its capacity is standardized - it is 5 ml, and it is also used as a measuring container.
Depending on the design, the second end of the spoon may be equipped with a miniature fork or even a muddler pestle. The handle itself can be flat, but it is better to choose a twisted one: it is used to create multi-layer cocktails. Have you tried mixing vodka with tomato juice in layers along the blade of a knife? With a twisted bar spoon, this couldn't be easier.
How to replace a bar spoon . Alas, there is no full-fledged replacement for it; this is the most necessary tool for a professional bartender. You can try using an ordinary teaspoon for stirring in a low glass, you can try to make multi-layered cocktails using a knife or laboratory glass rods, but only a bar spoon copes with all these tasks in a singular way, simply and conveniently.
How much can you earn from oxygen cocktails?
The cost of producing 1 serving of oxygen cocktail is about 8 rubles. The selling price per serving is 50 rubles. The gross profit from one glass (500 ml) is 42 rubles.
If you sell at least 50 servings per day, then the gross profit will be 2,100 rubles per day, per month - 63,000 rubles from one outlet. After paying wages, rent and taxes, the net profit will be about 40,000 rubles from one outlet.
To make your business more efficient and bring more profit, it is advisable to open a network of at least 5 oxygen bars. Moreover, the cost of opening 5 bars will be no more than 300-400 thousand rubles.
Wide range of business opportunities
The production and sale of milkshakes can be an excellent main or additional business that does not require large initial costs and has a fairly short payback period.
To do this you will need:
- study the market - even with great competition, you can find a relatively free niche and make it your own, for example, offering drinks with an unusual taste or with interesting additives. However, this requires a good understanding of existing supply and demand;
- decide on the format of work - seasonal street trading as an auxiliary business, a permanent point of sale in an existing shopping and entertainment center or supply of finished products to bars, cafes and restaurants;
- purchase equipment - a mixer or freezer, a refrigeration unit for storage, additional devices and tools;
- find a reliable supplier of raw materials - the GFI RUS company can become it. We offer high-quality milkshake mixes made from natural ingredients, syrups, toppings and other related products.
It is also worth taking care to create an advantageous difference from competitors - these could be unusual glasses, interestingly shaped straws, the process of preparing a drink, designed as an exciting show. With constant expansion of the range and maintaining high quality products, the payback period for investments is less than a year.
