Tony (Anthony) Robbins - biography and success story of a brilliant business coach

The history of Baskin Robbins

The brand was born in 1945, but the idea itself and its main principles were formed long before that. It all started with two cousins: Irwin Robbins and Burton Baskin. Irwin's parents ran their own store in Tacoma, where they sold ice cream made from creamery byproducts. The future founder of a famous brand began working in a store at the age of 17, where he helped his father.

Even then, in the 1930s, he liked the atmosphere of the work process, communicating with clients and selling the ice cream itself. A few years after graduating from high school, Irwin joined the army. When the war ended, the young man did not want to return to his native land and continue working in his father’s store - he dreamed of starting his own business. So, with $6,000 in savings and zeal, he went to San Jose, California, to open his own store. He managed to find a suitable trading platform only a month later and completely by accident - in the city of Los Angeles. This is how the history of the legendary ice cream began.

Reviews

“The first time I tried Baskin Robbins ice cream was on a trip to France thirteen years ago. Since then it has become my favorite ice cream. The idea to open a Baskin Robbins ice cream parlor in my city came to me by accident. We had quite a few different cafes, but there was not one that specialized in ice cream. As a result, when I bought the Baskin Robbins franchise, my business found itself in conditions of zero competition. Parents and children immediately flocked to me in the cafe. Many people bought ice cream to take with them. Almost every weekend there are children's parties in my cafe. I like to give people joy. When I open the book of complaints and suggestions, I see exclusively positive reviews there.”

Review submitted by user: Tamara

“I was encouraged to buy the Baskin Robbins franchise by my cousin, who was working as a shopping center administrator at the time. He had several square meters that he unsuccessfully tried to rent out. He said that he would give me this area for practically nothing, if only it would not stand idle. I couldn't miss such an offer. After reading the terms of the Baskin Robbins ice cream franchise, as well as reviews from partners, I realized that this was a great chance to make money. Within a month, there was an island with a Baskin Robbins refrigerator in my brother’s shopping center. There was no end to buyers. Everyone knows the taste of this wonderful ice cream. There are often queues outside my refrigerator. The seller doesn’t have time to put the ice cream into the cones.”

Review sent by user: Dmitry

The first Baskin Robbins cafe

The first store of the world famous brand Baskin Robbins was called “Snowbird”, which translates as “Bullfinch”. It offered visitors 21 varieties of ice cream, which were made according to Irwin Robbins’ unique recipe and using only natural ingredients. At first, business was not going well - in those years, large retail chains were already producing ice cream and other cold desserts. Massive volumes allowed them to dump the market and maintain low prices for their line.

Irwin was able to stand out from them and attract a new audience thanks to the main principles of the future network:

cozy and attractive cafe atmosphere;
high quality products (all necessary certificates were obtained);
a wide range of. A variety of flavors and additives, which were new then and attracted a constant flow of visitors;
special attitude towards each client.

Success was not long in coming, and soon Irwin began to think about expansion: as a child, his father always told him that you cannot make a fortune from one store.

Agreement cost

Now we come to the question, what is the cost of a Baskin Robbins franchise? The required investments vary, but the initial amount is $50,000, the franchise itself costs between $12,000 and $15,000, but all expenses are recouped within the first year.

By the total cost of a franchise, we do not mean a one-time payment, but the volume of investment, including renting premises, training and hiring staff. To make such an acquisition today, the total investment will be equal to 1,000,000 rubles.

No one can name the exact cost, because its estimate depends on the city in which the cafe will be opened, on the rent and the cost of labor. If you decide to make such an acquisition, you better contact the company's managers. Then you will have a general idea of the price and timing.

Development of the Baskin Robbins cafe chain

The young businessman’s cousin, Burton Baskin, also returned from the war. He also started his own business and opened a cafe in Pasadena (California). The establishment was called Burton's. In 1947, the brothers decided to join forces, and a year later their network consisted of six points. The partners noticed: despite the growth in turnover, income is falling. Having studied the work of the establishments and the reports they received, they realized that for successful expansion they needed to increase the range (sell not only ice cream, but also cakes), open new cafes, and maintain a high quality level.

You need a responsible person who will monitor your outlet and develop it. This is how the idea was born to sell the rights to open a cafe to anyone who wants to start a business. This was the first franchise system in the United States. Soon, new Baskin Robbins cafes began opening across the country.

Why is Tony Robbins famous?

An entrepreneur, best-selling author, philanthropist, and visionary strategist, Anthony Jay Mahavorik has dedicated his life to helping people unlock their individual potential to achieve tremendous success in their personal lives, careers, and businesses. For almost forty years, millions of people from every corner of the planet have enjoyed the humor, warmth, strength of this man, and following his advice - the transformation of their business and personal development.

Tony Robbins: “If you don't have 10 minutes to yourself, you don't have a life.”

Tony is the author of many internationally acclaimed books, including the recent best-selling life coaching books The Inevitable and Money. Master of the game." He created a unique life training program (Ultimate Edge Tony Robbins) that helps you effectively overcome almost any problem. Sounds too good to be true. However, Ultimate Edge, which inspires and motivates people to start a business, and also contains ideas for making good money, has changed the lives of many people, allowing them to live better and happier lives.

Audio and video recordings of the program were listened to and viewed by more than 50 million people in almost 100 countries, and more than four million attended the trainings conducted by the guru. And this despite the high price of tickets - for example, at a seminar in London from 795 euros to 2995.

Tony Robbins is the highest paid business coach in history. His personal training costs $1 million. Moreover, you can get to individual coaching only by making an appointment almost a year in advance.

Anthony's personal students have been and are presidents, musicians, billionaires, Olympic champions, and members of royal families. Many of them, including musician and producer Quincy Jones, actor Hugh Jackman, legendary designer Donna Karan, Olympic champion Serena Williams and others, are grateful to him for his coaching.

Famous students of Tony Robbins, whom the psychology master helped avoid many problems

In 2020, Tony Robbins conducted a training in Russia, after which, according to research and personal interviews:

18% of those who attended the seminar opened their own business;
36% improved their financial condition;
9% started a family;
25% found their purpose in life;
Almost 83% felt significantly more confident, energetic, healthier and happier.

After Tony’s speech in Moscow, listeners were divided into two camps: some asked why people paid huge amounts of money for banal truths, while others noted the scale of the event and the speaker who was able to “pump up” a huge audience

Even critics admit that Anthony Robbins’ teaching helps to overcome inhibiting motives (subconscious limitations, fears), as well as get rid of them once and for all, which gives a powerful impetus to positive changes in life.

Video: Anthony Robbins in Russia

The powerful coaching empire Anthony built allowed him to earn a multimillion-dollar fortune and enter:

according to Forbes, one of the hundred most influential people in the universe;
according to American Express - one of the six most successful world trainers;
according to public consulting company Accenture, to take a strong position among the fifty outstanding business minds of the planet.

In addition to creating the best-selling personal and professional development system today, Anthony Robbins is widely known for his philanthropic work. He conducts free training seminars in schools, prisons, and shelters. Provides such institutions with audio and video recordings of their programs. Volunteers from his foundation (Anthony Robbins Foundation), founded in 1991, and the international organization Basket Brigade constantly distribute food to those most in need. Mr. Robbins initiated the supply of fresh, clean water to India to protect people, especially children, from various diseases due to contaminated drinking water and its shortage during drought periods.

Tony actively helps India, inspired by his travels around this country

What Anthony Robbins teaches

Tony's trainings are popular all over the world, although reviews about them are very mixed. This also applies to his grandiose performance in Moscow, about which controversy continues to this day. To some, his teaching seemed banal. Why? Hard to say. Perhaps the monotonous translation could not fully convey the emotions and energy of the speaker, so Mr. Robbins remained incomprehensible to some of the listeners.

Tony Robbins: “If there is a goal, then there will be energy, and means, and inspiration”

For this reason, we highlight the main postulates of his training:

Thoughts are material, therefore you need to think only positively, once and for all abandoning negative beliefs.
The formula for success is quite simple and consists of three parts:
think in a positive way;
change the strategy of your usual actions.
You should make decisions and act immediately, without delaying until later. Inaction is the main enemy of success.
There is no need to lose optimism; any failures must be accepted as temporary and look for positive aspects in them.
Even if something doesn’t suit you, you shouldn’t give in to emotions.
You need to make a list of the activities that you like most, and if you are in a bad mood, do the things on the list.
Every morning you need to ask yourself stimulating questions:
what can I be proud of - what feelings does it bring me;
what I am grateful for - what sensations it evokes in me;
who is friendly to me, and who I love - how it worries me.

Naturally, this is only part of the theses that force our brain to work in the right direction and allow us to evaluate every day we live. The full list can be read in the book “Unlimited Power”. But even these briefly presented ideas turn out to be useful for many and inspire people to new achievements.

Video: how to change yourself for the better in 10 minutes a day, advice from Tony Robbins

The secret of the mysterious number 31

With the development of the network, the brothers significantly increased their capital, which allowed them to invest money and effort in creating new varieties of ice cream and desserts.
Specialized factories began to open. The partners actively used a variety of additives and flavors, including non-standard ones: melon, cheesecake, pumpkin pie. Soon the number of possible additives exceeded 500. In 1953, the company launched a line with the corresponding slogan “31 varieties.” It meant "New taste every day." At the same time, the old name of the company was changed to the one we all know now - Baskin Robbins. The trademark logo received stylized letters “B” and “R”, part of which was highlighted as the number “31”. Today the Baskin Robbins brand is:

more than 6,700 cafes;
54 countries;
thousands of specialized employees;
production factories in large regions.

It is noteworthy that Barack Obama and Rene Garcia Préval, the 44th President of the United States and the 42nd President of Haiti, respectively, worked as waiters at a Baskin Robbins cafe in their youth.

Rivka Pintosevich and her unpredictable life

Ichak Pintosevich is rightfully considered one of the most popular motivational trainers in the Russian-speaking space. Every year he conducts dozens of trainings where he teaches thousands of people to achieve their goals, motivates them to change and build a successful and happy life. At the same time, it is difficult to call him a theorist, because he himself daily pumps up his areas of life, including relationships. Isaac is a happy family man and father who, according to his wife Rivka, consciously approaches all areas of life.

The couple met more than 20 years ago at the cinema. “We both came to watch a very beautiful Italian film, the name of which fully corresponds to our life today - “Dolce vita”, which translated means “life is beautiful,” says Rivka.

Rivka Pintosevich

He says that what I liked about Isaac back then was his hard work: “For some reason, at the age of 22, I was hooked by the fact that the guy loves to work. I liked that he gets up early and goes to work by 8 am, which is also responsible for coming home after. I just don’t understand people who lie in bed for a long time in the morning.” Pintosevich's future wife was attracted by his open sympathy for her. “I thought: “Wow, he understands people, since he chose me ,” notes Rivka.

Rivka and Yitzhak Pintosevich

Today the couple is raising three children. Our heroine says that she understands how important it is for any man to know that a loving family is waiting for him at home. “I know that on a subconscious level he needs my support. Of course, Yitzchak is a self-sufficient person and a confident person - a quality that I learn from him. At the same time, the husband may not admit that he needs support. On a subconscious level, he is confident in me. I accept everything he does, invents, creates. I think my husband feels it. He feels that he is loved, when they believe in him and accept him,” Rivka is sure.

At the same time, our heroine does not deny that in their family, like in any other, there are conflicts, misunderstandings, and grievances arise. But the spouses feel each other’s mood well. “I can see from his eyes that my husband’s soul is restless. He does the same: he sees when I’m worried. We do not have a universal secret for resolving difficult situations. Time heals - that's the whole secret. Resentments, quarrels, disagreements - phenomena that were, are and probably will be in the family. But it is important to resolve them in time, talk calmly and deal with the problem. Calmly and with love for each other ,” says the wife of Isaac Pintosevich.

Rivka says that she and her husband are different, but at the same time they complement each other. "We are different. He is a strong and impetuous person, I am different,” our heroine admits and adds that throughout the relationship, her husband helps her develop certain character qualities. “I learn from him patience, the ability to listen, and communicate correctly and effectively. Isaac teaches me to respect my parents, since he himself treats them with great respect. At the same time, there are things that I have not mastered yet - for example, public speaking. But with God’s help, I will come to this too,” says Rivka.

“It seems to me that I am helping him develop such a quality as constancy. My husband really likes change. On the contrary, I value constancy more: place of residence, friends, things. I think that Isaac is gradually learning this constancy from me ,” says our heroine.

Rivka admits that she has long ceased to be a critic of Isaac, having decided that it is more important to focus on the merits of a loved one than to look for shortcomings. “Yitzhak is a self-sufficient person, with critical thinking, who himself understands what and how he does. Lately, I have consciously moved away from any criticism of him; on the contrary, I am trying to support him more. Especially after performances. Whatever opinion he expresses from the stage, I appreciate that he has it, that he is not afraid to express it in front of the audience,” explains the heroine.

As for the family structure, here, according to Rivka, there was no need to reinvent the wheel. The family observes the Torah, which fully describes the family role model. And this, Isaac’s wife is sure, frees her from the desire to pull the blanket. “I am sure that equality between spouses should reign in a family, where everyone is valued as an individual, develops, works on relationships and clearly knows their area of responsibilities,” Rivka is sure.

She also says that if you describe her life next to her husband in three words, it will be interesting, unpredictable and happy.

“And let it always be like this,” summed up our heroine.

Making the Best Ice Cream, How Baskin Robbins Flavors Are Made

Baskin Robbins ice cream and desserts are considered the most delicious around the world for a reason. The secret of success lies in strict quality control, a developed and verified system of work (including franchising), the desire to develop and openness to new ideas. Franchise policies place special emphasis on quality control at every Baskin Robbins branded location. Ice cream from all factories undergoes multi-level testing to ensure that the product meets international standards. All factories producing ice cream and cold desserts of the brand operate using modern equipment.

From the very first years, Baskin Robbins ice cream has been made only from natural raw materials. The recipe includes cream, fruits, berries, nuts, and syrups. Artificial additives, palm oil and other dubious components are excluded. The factories use an old recipe - you don’t have to worry about your health.

When you go to any cafe, you can try a variety of variations of a delicious dessert:

strawberry;
raisin;
cookies and cream;
caramel;
cherry;
lemon with custard;
chocolate chips;
tiramisu;
melon;
rum;
blueberries and much more.

Various additives are also possible: from chocolate to syrups.
Baskin Robbins ice cream lineup is constantly changing. The secret to such diversity lies in the constant desire of the franchise's creators to expand and try something new. The menu is based on 21 varieties, invented back in the 1940s. The lion's share of new tastes and aromatic additives was suggested by the customers themselves. The brothers constantly maintained a dialogue with clients and listened to their wishes. To do this, they even paid for all telephone conversations and sending letters. The best proposals were inevitably turned into new recipes.

About company

The history of Baskin Robbins goes back more than 50 years. In the mid-20th century, two cousins opened their own cafes, which later merged and transformed into a chain selling desserts: ice cream, cakes and other “goodies.” The Dunkin'Brands retail chain was represented by Baskin Robbins and Dunkin'Donuts.

After analyzing the operation of retail outlets, the owners came to a logical conclusion: only the owner can effectively manage the company. This is how the idea of selling a franchise came about.

The Baskin Robbins brand came to Russia in the 90s. The crisis that broke out in 1998 confused the company's plans, and cooperation was curtailed. The American brand took the next steps in 2010. Currently, an ice cream manufacturing plant is operating in Moscow, with a capacity of 16.5 thousand tons of products per year. All products are manufactured under strict control and supplied to retail outlets operating under a franchise agreement.

Excursion to the production of Baskin Robbins ice cream and cakes

Baskin Robbins plant in Moscow

- Europe's largest factory producing delicious ice cream. It uses advanced automated systems, new technologies and a huge range of ingredients - all under strict control.

You can plunge into the world of the secrets of the Baskin Robbins brand and see with your own eyes all stages of production - from mixing ingredients to packaging - by signing up for a tour of the Baskin Robbins production facility. During the event, you will visit all the main working areas of the factory, learn interesting details about the history of the brand and the formation of the main principles of ice cream production, and see how delicious desserts are created from simple ingredients. And, of course, try them.

The excursion will be of interest to everyone, without exception: both small children (aged 7 years and older) and senior citizens. Specialized events are held for groups. Our company will take care of all the nuances:

rent of a modern comfortable bus (photos of the fleet are available);
delivery of the group to the place and return transportation (you can see the route on the map on our website);
selection of a professional guide.

If the group consists of foreigners, we will select a guide with knowledge of the required language.
Excursion to the Baskin Robbins plant

allows you to count on the following bonuses:

During the event, you will learn interesting facts about the birth of the famous dessert brand, about the technology of creation and much more. Special discounts and special offers are available for large groups. All birthday people (upon presentation of a document for confirmation) are guaranteed to receive special gifts;

coupon for 5 scoops of ice cream. At the end of the interesting excursion, guests will be taken to a cafe located on the territory of the plant. Here, all event participants will receive a coupon that allows them to try up to 5 scoops of ice cream. A huge range of flavors awaits you. If you don’t know what to choose, use the help of the cafe staff. Here you can find out the current prices for the entire range of products in the branded network;

box of Baskin Robbins popsicles.
The Baskin Robbins plant in Moscow has launched production of a new line of products - handmade popsicles. Guests of the factory will find an impressive selection of ice cream on a stick with a variety of flavors. Your portion can be dipped in one of the available add-ons (milk, white or dark chocolate), and also decorated with a variety of sprinkles;

Baskin Robbins gift certificate.
All excursion participants can receive a gift certificate from the plant for a discount when purchasing ice cream and other desserts in Baskin Robbins branded stores. Check with the staff for details of the promotion; offers are constantly updated.

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Today, the motivational speaker is happily married to Sage Robbins, who went by the name Bonnie Humphrey before her marriage. Just like his first wife, he met Sage at his seminar. And, according to both, in their relationship they still have attention, love, care, as well as common affairs. Sage helps her husband with his work, accompanies him on tours, and helps run his business. At the same time, in all interviews, speeches and webinars, Sage never tires of repeating how much she values her relationship with her husband and how much she tries to grow in it. Tony and Sage started dating almost immediately after their mutual divorces. But this did not affect their desire to start a family again.

Sage and Tony Robbins

In one of their joint webinars, Sage and Tony Robbins talked about how they manage to keep their relationships fresh and exciting. “We work 19-20 hours a day. This doesn't sound normal. But at the same time, we communicate all day via SMS, kisses, and touches. We look forward to our meetings, dream of getting into bed together and watching movies. It sounds primitive, but we simply attach great importance to the moments we spend together. When we are close, there are no problems, no people, nothing around. Just us - and another happy day ,” says Sage.

At the same time, Mrs. Robbins says that at first she and Tony were friends, and only then they decided to become husband and wife.

“There are levels and stages in relationships, and we are now at a high stage where we are open, aware and confident in each other. At the same time, I am convinced that a woman’s assigned role is to take care of both partners. At the beginning of a relationship, there is a desire to teach each other, a feeling of excitement, a desire to be recognized. But it is important for a man to have an understanding woman nearby. When he walks into a room and realizes that you are everything to him,” notes Sage. She is confident that understanding her partner neutralizes all differences and removes all restrictions in the relationship. Tony Robbins’s wife says that it was only when she was around him that she learned sincerity and stopped being afraid to talk about things that worry her and stir her heart: “In the moments when I open my soul to Tony, I grow.”

Sage also believes that it is the woman who sets the mood in a relationship.

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“Loving and being loved, understanding each other is not an obligation. Treat this as a discovery ,” our heroine advises.

She is also convinced that conflicts in couples arise due to the fact that people try to model their own model of life perception on a person. While men and women look at things differently.

Isn't it time to pamper yourself?

Baskin Robbins

is not only delicious, but also a unique brand.
The history of the company clearly demonstrates that an individual approach to the client, adherence to ancient traditions of recipes and constant improvement have allowed us to create delicious and varied desserts for 70 years. Natural ingredients, strict quality control, attention to customers - these are the main advantages of the enterprise created by two brothers. In each cafe of the chain you can try any of the hundreds of available flavors and be sure to find something for yourself. By summer, the assortment will change again - ice cream continues to surprise and delight its fans. For questions about booking excursions, call the number: 8 (495) 088-68-58