Franchise “33 Penguins” - advantages, features and cost

Brand history

The company appeared in 2004 in Tomsk thanks to Russian entrepreneurs who began collaborating with Italian craftsmen.
And now ice cream is made using Italian technology. Over the next two years, craftsmen from Russia and Italy created 33 unique varieties of ice cream. Their tasks included not only following the standards for making premium ice cream, but also giving it a national flavor. For example, pine nuts were added to one of the varieties.

Gradually, the network of ice cream parlors developed, covering an increasing number of cities in Siberia. And in 2006 the company opened a franchise. The first franchise enterprise was opened in Barnaul.

In 2007, sales points opened throughout Russia. By the end of 2010, the network included more than 400 retail outlets. And in 2011, franchise enterprises opened in Kazakhstan. The company is expanding internationally.

In 2012, “33 Penguins”, the franchise of which took second place in the list of the most successful franchises according to Forbes, received the first award in Kazakhstan. Next year the company appears in Mongolia, and in 2014 - in Belarus.

In subsequent years, “33 Penguins” received many Russian awards, confirming the effectiveness of the franchise for small businesses and the profitability of its opening. If you are concerned about how to open a franchise and which company to choose, then pay attention to “33 Penguins”.

Vegan ice cream “33 penguins” without milk and sugar - what is it?

Traditionally, ice cream is a milk and sugar based treat. But what should vegans, people with dairy intolerance, diabetes, and simply those who are very strict about their figure do? Thanks to the ORGANICbar line of healthy ice cream, launched last year, cold dessert has become accessible to absolutely everyone. We studied how the vegan ice cream included in the line differs from regular ice cream, and what real customers will say about it.

Let's start with what the ORGANICbar line is. Initially there were six varieties, but this spring there were 10 of them. Each type of ice cream is produced without sugar and has its own characteristics.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

The most unusual and interesting varieties are made without the use of any animal products, including milk. These varieties can be eaten by everyone: vegans - strict vegetarians, people intolerant to the lactose contained in milk and those who simply care about their health. This includes four flavors - pine nut, hazelnut, coconut, pecan and wheat germ.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

•Ice cream based on pine paste and pine milk, layered with pine nut syrup, has a delicate and unusual taste of pine nuts. This variety is sold in balls.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

•Hazelnut ice cream is based on rice milk with the addition of crushed hazelnuts, which gives a rich nutty taste. Rice milk is a plant-based analogue of cow's milk, obtained by soaking and grinding rice. This milk is in no way inferior in taste to cow's milk, and is sometimes given to children with lactose intolerance. This ice cream is sold in balls and cups of 60 grams, each cup already has a small spoon for convenience.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

•Coconut ice cream is a dessert with a soft and delicate taste, prepared with natural coconut milk with the addition of coconut pulp. Coconut milk is rich in vitamins A, E, C, K and contains elements beneficial for skin and hair: calcium, magnesium, selenium and zinc. It also contains omega-3, 6, 9 acids, which strengthen the nervous and cardiovascular systems.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

•Pecan and wheat sprouted ice cream is made with rice milk. Pecan nuts contain vitamins A, C, E, iron, calcium, phosphorus, magnesium, potassium, zinc, and wheat germ is good for the cardiovascular, nervous, muscular and endocrine systems.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

Like coconut, pecan and wheat sprouted ice cream is new this year, both varieties are sold only in 60-gram cups.

You can talk for a long time about what ice cream is made of and how healthy it is, but only after trying it can you draw certain conclusions. That's why we offered 33 Penguins' vegan ice cream flavors to three health- and nutrition-conscious people to rate.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

– I won’t say that I completely gave up junk food, but compared to many people I know, I eat healthy food. I love sweets, I don’t deny myself this, but if there is a healthy alternative, that’s great! I don't eat meat or fish, but I do consume dairy products. Nevertheless, I really appreciate and love vegan options for dairy products; it is important to me that it is not only healthy, but also tasty.

My favorite, as a fan of all things coconut, was “coconut.” If you don't know that this is vegan ice cream, you won't notice much of a difference. It is lighter, there is no creamy taste, but the taste of the ice cream itself is excellent. For example, “pecan” is very sweet, you can’t even believe that it is without sugar, and the version with hazelnuts has a rich nutty taste. It's even better that it's dairy-free, nothing interferes with its taste.

Ksenia Volovikova, instructor at Shanti yoga center

– It is important for me that the food is low-calorie. I liked all the flavors, but especially coconut. “Pecan” turned out to be very sweet, and “hazelnut” will definitely appeal to those who love nuts.

Irina Kalderova, director of the Flower Club store

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes. All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

– Since my lifestyle and work are inextricably linked with health, proper nutrition is an integral part of my life. I haven't tried the previous flavors of 33 Penguins ice cream, but I felt a difference compared to regular ice cream. The undisputed favorite in taste was “pecan”. I recommend this ice cream to all lovers of healthy eating, because it is low in carbohydrates, which will not contribute to an increase in fat mass.

Nikita Shcheglov, personal trainer at the Boston fitness club

The ORGANICbar line also includes sports ice cream and ice cream with health benefits.

It is very important for athletes that the energy value of their diet corresponds to certain tasks. You can gain weight or, conversely, lose weight only if you carefully measure calories and count them at every meal. Thanks to “sports” varieties, you can combine business with pleasure:

– Vanilla ice cream is enriched with milk and whey protein and collagen, which help build muscles and strengthen ligaments;

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

– Banana ice cream contains L-carnitine, a substance similar in nature to B vitamins, which increases the effectiveness of training;

For the vast majority, one of the following four varieties will be suitable:

– Strawberry ice cream made from banana puree and fragrant garden strawberries. This variety does not contain gluten, so it is ideal for people suffering from celiac disease - gluten intolerance;

– Raspberry ice cream with the addition of chia seeds, which belong to the superfood category – products especially rich in vitamins and microelements;

– Chocolate ice cream with prebiotics that improve digestive processes;

– Mango-guava flavored ice cream with only 1% fat.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

All about delicious life in the city of Chita. Restaurants Clubs Bars Cafes.

All varieties of ice cream from the ORGANICbar line are characterized by low fat content and energy value - one serving of healthy ice cream is on average two times less caloric than a serving of a regular variety. The table below provides detailed data on the calories and fat, protein and carbohydrate content of one serving of ice cream (50 grams).

You can try every type of ice cream from the ORGANICbar line for free now at any of the 33 Penguins kiosks. Enjoy a delicious cool dessert without any harm to your health and figure.

Right now, the “Three Plus One” promotion is running at stationary points of sale in shopping centers, “Tsarsky”, “Maxi” and “Fortuna” - when you buy three cups of ice cream from the ORGANICbar series, you will receive the fourth one as a gift. To do this, you need to leave your phone number in the form below - you will receive an SMS message with a promotional code to participate in the promotion. Just show the code to the seller and get your fourth cup of ice cream.

33 penguins, ice cream parlor chain, st. Zhuravleva, 79 (Novocity shopping center)

• 8 924 270 3131

Andrey Filippov10:22, July 27, 2017

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Product concept and features

You can also take ice cream with you.

The products are distinguished by a unique ice cream composition. It is made exclusively from natural products. It is based on cream, various berries and fruits, nuts and other delicious ingredients.

You can not only eat ice cream on the spot, but also take it with you. “33 Penguins” has containers for this. For example, the balls can be placed in a special thermal jar. They will remain there in perfect condition for an hour.

Another feature of the company’s menu is toppings and sprinkles. They are needed to reveal the taste of ice cream and add new shades to it. For example, a scoop of ice cream can be topped with maple syrup, caramel, or sprinkled with crushed almonds. The buyer can choose any flavor “add-on” from a fairly large list.

33 Penguins also offers milkshakes based on its own ice cream and juice.

The company is constantly developing. New varieties of ice cream are regularly added to the menu. And from time to time entire lines appear. For example, in 2020, a series of low-fat ice cream appeared, from which sugar was excluded.

The company's management believes that the emotional appeal of the brand also plays a big role in business development.

About the product

Ice cream from the 33 Penguins brand is considered a quality product. The assortment includes 40 different flavors from which customers can choose the right one. The recipes for these desserts were obtained from Italian chefs. Many of them were created independently. To obtain the product, various additives are used: from condensed milk to wild berries.

Ice cream is sold in scoops. The store employee places it in a crispy waffle cone. The special feature of the product is that it does not melt for about an hour. Ice cream is sold in 60-gram cups and buckets (370 g). Customers are also offered cocktails on various bases. There are sprinkles for ice cream.

Franchise card

What does a franchise give?

The money contributed as part of the lump sum contribution is not only a pass to the 33 penguins franchise business. By paying, you purchase the following:

• under the terms of the franchise, all equipment will be delivered to you free of charge;
• also, in addition to equipment, you will receive free promotional materials and products (in addition to ice cream, this franchise includes various cocktails, fruit and berry sauces and fruit fries);
• comprehensive assistance in business promotion from the managers of “33 Penguins”.

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Premises requirements

Today there are the following formats of retail outlets:

• Ice cream parlor without seats

This outlet is suitable for placement in shopping centers and cinemas. The area should be between 6 square meters. m up to 12 sq. m. To implement this format, the following configurations are possible: island, wall, corner and food court.

• Ice cream parlor with seating

This format is suitable for placement in food court areas, and it can also be located as a separate cafe in shopping centers and cinemas. Room area – from 12 sq. m up to 30 sq. m, and also more. The following configurations are possible: island, wall and food court.

• Mobile ice cream parlor

Its area is 2 square meters. m. Such a retail outlet is intended for placement in outdoor recreation areas.

• Mini ice cream parlor

Its area is also 2 square meters. m. This format is suitable for placement in shopping centers.

• Seasonal stationary design

This format of the outlet is suitable for placement in recreation areas in the summer. The minimum area is 4 square meters. m.

Until recently, a future franchisee had to start a business by opening several locations. However, this concept has now been abandoned. Now you can start with one point of sale.

Room

The franchisor makes certain requirements for the premises, taking care of the profitability of the subsidiary. It is necessary to rent an area of ​​6 sq. m. m in a cinema or in the aisle of an entertainment center. This does not require permission from the sanitation station or water supply. This makes it much easier to find a place to trade.

Several outlet options are possible:

• kiosk;
• retail space in the corner;
• place in the form of an island;
• food court format;
• trolley and umbrella;
• near the supermarket checkout;
• showcase in a cafe.

Cost of the 33 Penguins franchise

Opening one ice cream parlor will cost at least 690,000 rubles. This includes:

Profitability

Based on the condition that the price of “33 penguins” ice cream is about 60 rubles, on a weekday the revenue should be at least 10,000 rubles. On weekends it reaches 15,000 rubles. Thus, the average monthly revenue is about 300,000 rubles. In the summer months it increases by 50,000 rubles or more.

The company's management claims that the payback period for the business is on average 6 months. Provided everything is properly organized. If a franchisee opens a business in the summer, then it can pay for itself within 2-4 months.