Profitable coffee shop: how to make money from the Shokoladnitsa franchise

Chocolate girl

Down payment -Yes Investments – 10,000,000 rubles. Payback – from 18 to 36 months. Website – https://shoko.ru Chocolate girl on social media. networks

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pros

• Recognizable brand, popularity of the food served
• The company has been working in the catering market for a long time
• Recognizable, branded and comfortable cafe style
• Original menu, dishes prepared from natural ingredients
• The company has its own training strategy and center for advanced training
• Discounts are possible for the initial payment in small cities

Minuses

• Very high costs – down payment and investment
• Very high requirements for the kitchen and the room - the room must be large (from 180 to 220 sq.m.), and in the kitchen the power of the equipment must be above 80 kW., the presence of a bar is mandatory
• Payback and revenue are greatly influenced by traffic and the number of clients
• A mandatory requirement for locating a coffee shop is in the historical center of the city, so that, if possible, there is a metro nearby.

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Reviews about Shokoladnitsa

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What first attracted me to Shokoladnitsa was the popularity of the products, high-quality design and advertising campaign. Yes, there are quite high expenses, but in comparison with future profits, I do not consider this to be completely unaffordable. By the time my coffee shop opened, there was already one “Shokoladnitsa” in our city, but there were constant complaints about it, so I decided that it would not be amiss if I opened my own cafe. I liked everything about the company - training, menu, development strategy, etc. There was probably only one thing that was stressful – the workers. I have heard stories more than once that the staff either steals or behaves rudely towards customers. Perhaps recruiting a team was one of the most important moments, and I spent a lot of time on it. But I liked the result - the guys were not bad, they worked well. But, despite all my enthusiasm, I still didn’t like one thing - the deliveries. Sometimes it was necessary to wait for them for more than one day, because of this the visitors dispersed. In addition, very often there is a lot of work in the kitchen, the equipment needs to be washed very often and the floor must be kept clean and everything in principle (“Revizorro” has not been canceled). In short, there is a profit and quite good, but you have to work a lot for it. If you choose this franchise, then get ready for the fact that you will not have days off.

I’ve been working in public catering for a long time, and when I went to visit my sister in Moscow, I was simply amazed by “Chocolate Girl” - I liked the interior, the dishes, the attention to customers. And I just wanted to open my own establishment for a long time. The main problem was, of course, money - a very high initial payment and further investments. I took out a loan, plus I involved a friend in the business - she is a businessman and also planned to open some kind of cafe. Together we somehow raised this amount, but I can’t imagine how people reach this amount alone. Then it was time to collect all the necessary documents and learn how to operate. There were no major problems with anything, but what bothered me the most was the staff. It took a lot of time and a lot of time to recruit people, and so did training. Imagine our disappointment when at first almost no one came to us. This was explained, of course, by the fact that the portions are small and the price is high. And we didn’t get up very well - across the street from us there was a pastry shop, where, frankly, the prices were reasonable and the portions were larger. I did not take this point into account before starting the business. Now the flow of people seems to have leveled off, but I still think the prices of Shokoladnitsa are overpriced.

The idea of ​​collaborating with Shokoladnitsa came to me a long time ago, but I couldn’t make up my mind - after all, the contributions are not small, but the risks are large. But at one point I pulled myself together and applied for a franchise. I will say right away that they spoke to me very politely - they discussed all the important points, and besides, I received business training at their training center. Then, after we resolved all the issues with documents and selection of premises, the renovation began. In general, I must say that this business is not for the faint of heart, at least even in terms of personnel selection - for a very long time I could not find adequate people to work with with a pleasant appearance. Plus, you need to know the technology of cooking and how the kitchen works. If you haven’t worked in catering before, it will be a bit difficult for you, just like it was for me. But in the end we still opened. To be honest, at first the traffic was not very high - we had to spend a lot on advertising and attracting attention. But then things somehow took off. I’ve been working with “Shokoladnitsa” for a year now and little by little my money is coming back to me, but the work is very stressful - either the staff will create problems, or the visitors. There are also delays in deliveries and problems with competitors. I don’t even know what I need more – business or simple leisure.

The decision to open a coffee shop was not easy for me - firstly, there were very high costs and a long payback period. But after listening to friends from other cities where this coffee shop was located, I decided to agree. I had to open the cafe not alone, but with a friend, again due to high costs. The company is very kind to its subsidiary cafes, but sometimes it does not understand that my town is not very large, and, probably, I know better where it is better to locate. But no, we had long and unpleasant disputes with them both about the location and the chosen premises. I didn’t like such a strict approach, but the money had already been paid - I had to move on - we selected equipment for the kitchen, personnel, made repairs, arranged everything. But again, I didn’t like the fact that the portions were very small - very small desserts and the rest of the food. I don’t understand how anyone can eat something like this. Plus, their coffee is far from being a masterpiece, as they themselves say. I myself worked in catering and can imagine both the technology for brewing coffee and the size of the cakes for the price they say to charge. Plus, the return on investment is very long and if the attendance is insufficient, then all is lost. I decided that I would wait until all my money paid off and quickly close down such a business; such an establishment is clearly not for small towns, where people do not have a lot of money.

About company

Shokoladnitsa is the most popular coffee shop of our time in Russia.
The path begins from Shokoladnitsa near the Oktyabrskaya metro station in Moscow. For several decades now, people have been enjoying coffee drinks and the legendary pancakes with chocolate, raisins and nuts. Since then, the coffee shop has expanded and become a coffee fashion trendsetter.

Advantages of the company: • customers come first - there is a system of discounts in the establishment; • for more than 50 years, Shokoladnitsa has been providing quality service to visitors; • exquisite coffee at affordable prices is the key to the success of the chain; • dishes are prepared according to exclusive recipes, products are used exclusively without additives or preservatives; • thanks to the display of desserts on display, the visitor immediately chooses the one he likes the most.

Personal experience with franchising Shokoladnitsa

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Out of the variety of options for owning my own business, I decided to give preference to a restaurant business. This is interesting to me, and my education allowed it.

Starting a business from scratch was scary. So I decided to follow proven paths and buy a franchise of the Shokoladnitsa coffee shop. Their proposals seemed the most chocolaty to me.

After all, everyone knows that of all the restaurants, cafes and other similar establishments that open, not many succeed. The result was immediately obvious. All Shokoladnitsa coffee shops are very popular wherever they open.

I understood perfectly well that a successful restaurant requires large investments. Therefore, I was ready to invest from 100 thousand to 350 thousand dollars. I chose a suitable room, and there were no strict requirements for its area.

The area of ​​my coffee shop is 225 square meters. People quickly fell in love with my “Chocolate Girl” and it became popular throughout the town. All costs were recouped in a year and a half. Now I make a net profit of about 30 thousand dollars a month. For my city this is even a very decent income.

Yes, initially it was not as simple as I wanted. There were difficulties , but I was able to overcome them. supported me at every stage of development, for which I am very grateful to them.

I have never regretted purchasing this franchise and in the future I plan to expand my “possessions” to nearby cities. I can say with confidence that I will succeed there too. “Shokoladnitsa” is an establishment that visitors like, quickly pays for itself and brings good profits.

Studying and choosing from the Catalog of the best franchises in Russia and Ukraine is the first step to starting a successful business with an easy and simple start.

When making a decision to purchase a franchise, it is necessary to follow the professional recommendations of the section: “All about franchises.”

You can read about the latest news and trends in the franchise business here >>

Brief description of the Shokoladnitsa franchise

I would like to share the conditions under which I began cooperation with. The cost of the franchise itself, or the so-called lump sum fee, cost me $30,000.

An investment of 100,000 US dollars was also required . I want to say that compared to other similar franchises, this is a fairly small investment.

The royalty is 7% of the coffee shop's turnover. This percentage has not increased over 5 years of successful work. It is also always necessary to comply with all corporate standards by which you must furnish the restaurant and create the menu.

You must also have experience in the restaurant business, or relevant education, or the ability to hire a professional restaurateur. It also requires proof of solvency; be prepared to provide the relevant documents.

I am glad that five years ago I decided to throw in my lot with this company. It was much easier for me than for people who start from scratch.

Franchising

FRANCHISING CONDITIONS

offers a franchise of popular brands: the Shokoladnitsa coffee shop chain and the WABI SABI chain of Japanese restaurants.

Partnerships with Gallery-Alex LLC provide franchisees with access to the franchisor’s unique System for the creation, opening and operation of coffee shops/restaurants according to network standards.

WE OFFER PARTNERS:

• Consultations on the selection of premises for a coffee shop/restaurant;
• Consultations on construction issues and registration of permits;
• Technological design and equipment specification;
• Training;
• Departure of a team of specialists to launch a coffee shop/restaurant;
• Recommendations for entrepreneurial activities in the field of public catering;
• Ongoing support for managing and promoting a coffee shop/restaurant after opening.

“Chocolate Girl” took its place of honor in the Rating of the TOP 100 franchises in Russia in 2020 according to “BiBoss.ru”

“Chocolate Girl” took its place of honor in the Rating of the TOP 100 franchises in Russia in 2020 according to “BiBoss.ru”

“Shokoladnitsa” entered the “TOP 100 franchises in Russia” in 2014. The independent rating “TOP 100 franchises in Russia” was compiled by the analytical department of the business portal “BiBoss.ru”.

– winner in the category “The most successful franchise in HoReCa” in the Russian Sandwich Awards competition at the International Fast Food Fair.

“Shokoladnitsa” entered the “TOP 100 franchises in Russia” in 2014. The independent rating “TOP 100 franchises in Russia” was compiled by the analytical department of the business portal “BiBoss.ru”.

– winner in the category “The most successful franchise in HoReCa” in the Russian Sandwich Awards competition at the International Fast Food Fair.

STAGES OF PARTNERSHIP COOPERATION

GENERAL REQUIREMENTS FOR PREMISES

Shokoladnitsa coffee shops and WABI SABI restaurants are located in the city center, on main streets, in large business and shopping and entertainment centers, cinemas, and airports. It is important to have convenient access and parking.

AGREEMENT CONDITIONS

The commercial concession agreement is concluded for a period of 5 years with the right of extension.

Brand formation

Founded in 1964, Shokoladnitsa was famous for its drinks and pastries until the era of change.
In the late 90s, like most public catering establishments, the cafe began to suffer losses. However, the Kolobov family of restaurateurs privatized the once thriving establishment in 2001. And already in 2008, “Shokoladnitsa” began to work on a franchising business model. The development of this franchise has been rapid. Currently, there are over 240 points of this brand operating in the capital alone. There are 84 coffee shops operating as franchisees in 43 localities of the Russian Federation and neighboring countries. In total, the number of franchisor establishments exceeded 420 as of the beginning of 2014.

Since 2014, Shokoladnitsa has made a breakthrough in competition by absorbing the influential brands Coffee House, Almador, and Dilantes.

Shokoladnitsa – features, conditions for purchasing a franchise, reviews

​​The main thing is the place

Aralova first went to the Shokoladnitsa coffee shop while still a student, having arrived in Moscow from Kursk. Desserts and the smell of freshly brewed coffee inspired the young entrepreneur to someday open a similar cafe in her hometown. In July 2014, Aralova fulfilled her plan by opening “Shokoladnitsa” in the central department store of Kursk. Her coffee shop is one of 87 franchise “Chocolate Girls” opened in Russian regions.

At the time of opening, Aralova had experience in the restaurant business: in 2011, under her leadership, a karaoke bar opened in Kursk, and in 2013, a cafe for weddings and corporate events.

It took about a year to launch the Kursk Shokoladnitsa. In 2013, Aralova went to a franchise exhibition in Moscow, where she found out the details and arranged a meeting with company representatives. After her candidacy was approved, the steps to open the coffee shop were laid out almost step by step, the entrepreneur recalls.

A potential franchisee must be sent to Moscow for consideration from two to five options for premises with an area of ​​180–220 sq. m. m for a street coffee shop or 120–150 sq. m for a cafe in a shopping mall,” says Aralova.

The company evaluates the business reputation of future partners in every possible way, starting with criminal record checks and ending with making inquiries in the applicant’s hometown, Maxim Trubnikov, head of the Shokoladnitsa franchising department, told RBC. Energy and willingness to join the team play a significant role - for this they can forgive the lack of experience in the restaurant business, adds entrepreneur Bogdan Kopach, who opened three Shokoladnitsa coffee shops in Tyumen.

The maximum lump-sum contribution for partners in large cities since August 2020 is $60 thousand (approximately 3.8 million rubles at the Central Bank exchange rate as of August 5; previously the price was higher - $70 thousand, which is exactly how much Aralova contributed). According to Trubnikov, in smaller cities discounts are possible - an average of $10 thousand. “We are now loyal to the formation of a commercial offer - in any case, it is formed based on what city it is and what its pricing policy is,” explains Trubnikov. Franchisees enter into a contract with Shokoladnitsa for five years with the possibility of free extension.

Monthly payments are 7% of trade turnover, regardless of the size of the coffee shop’s revenue. There are no minimum royalty requirements, as coffee shop revenue fluctuates depending on the season and economic situation. “Today is a failure, tomorrow is a surge - no one is biting anyone about this,” says Aralova.

According to estimates from the Beboss.ru portal, investments in opening a Shokoladnitsa franchise range from 5 to 15 million rubles. For Aralova, this amount was 17 million rubles, including a lump sum contribution. She took part of the money from her own savings received thanks to the first two cafes, some was lent by relatives, and 5 million rubles. contributed by the venture fund of Promsvyazbank, which since 2013 has been investing in small businesses in industries such as trade, services, and small manufacturing. “Firstly, Aralova had experience in the type of business in which she was going to buy a franchise, and secondly, she showed herself to be a very disciplined, responsible entrepreneur who stands behind her words,” Alena Sokova, head of the fund, confirmed to RBC. The fund issued a loan at 25% per annum, the collateral was a 20% share in the opening Shokoladnitsa.

After signing the contract, Aralova spent approximately four months on renovations. On the opening day, she recalls, people stood in line for hours; in the first three months, almost 400 thousand people visited the coffee shop.

Aralova has not yet repaid the initial investment, but expects to do so within four to five years. According to her, “Shokoladnitsa” brings her more income than each of the two establishments that already existed in Kursk; she does not disclose the revenue. She is currently negotiating the opening of a second Shokoladnitsa in Kursk, this time in a shopping center under construction.

On average, a Shokoladnitsa franchise in the region should pay for itself in two to three years, but due to the crisis, this period is being delayed for many entrepreneurs. According to Trubnikov, monthly profits of coffee shops in the regions in the first half of 2015 fell by 10–15%, and according to individual franchisees, the drop reaches 30–40%.

“Chocolate Girls” franchise

In 2009, the “Chocolate Girls” franchise program was launched.

800–900 rub. — average bill of the Shokoladnitsa coffee shop in Russian regions

From 2.5 to 6.5 million rubles. — average revenue of Shokoladnitsa in the regions

437 — the total number of coffee shops of the Shokoladnitsa chain in Russia, Kazakhstan and Azerbaijan, of which 87 are open as franchises

28 Shokoladnitsa coffee shops opened as franchises in Russian regions in 2014, and eight more in 2015

9 billion rubles amounted to revenue in 2014, which offers the franchise of Shokoladnitsa coffee shops and the chain of Japanese restaurants Wabi Sabi

Source: company data, franchisee data, SPARK database

Strict inspectors

“Shokoladnitsa” accompanies its partners from the moment the franchise agreement is concluded. “We don’t leave anything to chance. We take every step according to standards and under the control of territorial managers assigned to cities,” says Trubnikov. Such a manager manages from 20 to 30 coffee shops.

As franchisees interviewed by RBC said, the Shokoladnitsa head office leaves them almost no room for maneuver: literally everything is regulated - from the purchase of equipment to the behavior of waiters. “There is a manual for opening, where the phone numbers are indicated, who to call, from whom and what to order, where and what to take, in what sequence, with what frequency,” says Kopach from Tyumen. A team of specialists is dispatched to launch a new coffee shop; On the first day, the establishment often operates in test mode and only on the second day it opens its doors to visitors.

The design of the coffee shop is approved according to the corporate brand book. Under the guidance of the designer, you can choose from three to five options for chairs, sofas and other interior items; furniture is purchased from recommended suppliers. If the required option is found from a third-party supplier, the purchase can be approved at the head office, but, according to Aralova, Shokoladnitsa’s suppliers usually have favorable prices.

In terms of equipment, the choice is even smaller: the company trusts only specific brands. There is not enough freedom, but this approach allows you to more accurately calculate the budget and avoid mistakes, Aralova believes. “I asked the territorial manager a number of questions. Why this particular blender? There are five times cheaper. They told me about the technical characteristics, and the questions disappeared. Now that a year has passed, I already understand that this was the best equipment I have worked with before,” she says. “Right down to the tableware suppliers, it is indicated what, where and in what quantity to order. We didn’t have to sit and think: how many people will come to us, how many glasses and mugs do we need? Everything was spelled out, and in this sense it is very convenient,” confirms Kopach.

Once a quarter, each coffee shop undergoes routine certification. The inspection takes three days: during this time, a commission from the head office comes to the coffee shop and scrupulously checks the establishment for compliance with the chain’s standards, said the administrator of Shokoladnitsa in Saratov, Arina Sakharuk. Based on the results of the administrative and technical assessment, the franchisee must score at least 90 points out of 100, otherwise the team will receive a warning and risk a fine. “The inspector first quietly comes in, eats, checks the dish’s compliance with the technological maps, serving and everything else, and then goes to the kitchen and there evaluates the standards, managers, and all documentation in full. “Revizorro is resting,” Kopach laughs. “For example, a guy and a girl arrive anonymously, and only then do we find out that they were inspectors,” adds Alexei Shilov, who opened Shokoladnitsa in Dmitrov, near Moscow, five years ago.

The results of inspections go into the internal information system: coffee shops are ranked depending on the ratings received. For systematic violations, fines of 150 thousand rubles are provided. To avoid them, the staff had to be literally trained, Aralova admits; it takes at least three weeks to train new people.

Strict control over franchisees is practiced mainly by foreign companies, and among Russian companies this approach is less typical, says Anna Rozhdestvenskaya, head of the franchise sales department and expert of the Franshiza.ru portal. “The most important thing is that the system is objective, because different people check it. It’s not like you agreed and that’s it,” argues Shilov.​​

Related to Coffee House

The Shokoladnitsa chain of coffee shops, owned by entrepreneur Alexei Kolobov, was created in 2000: the first establishment opened in Moscow, not far from the Oktyabrskaya metro station, on the site of a cafe that had existed since 1964. In 2009, the chain launched a franchising program: Shokoladnitsa usually opens coffee shops on its own in cities with a population of over a million, and in small towns it is ready to cooperate with licensees.

In October 2014, Shokoladnitsa closed a deal to purchase the chain of its main competitor, Coffee House. According to General Director Mikhail Burmistrov, the combined turnover of Shokoladnitsa and Coffee House in the first half of 2015 exceeded 8.5 billion rubles, income from the Shokoladnitsa franchising program could amount to more than 150 million rubles. in year.

Hong Kong investment company Acmero Capital announced the purchase of 40% of Shokoladnitsa in December last year. The single holding company was to include more than 500 restaurants operating under the brands Shokoladnitsa, Coffee House, Wabi Sabi, Asia Cafe and Max Brenner. Together with Kolobov, two representatives of Acmero Capital joined the new board of directors of the group.

“Shokoladnitsa” became an industry leader, including through the sale of licenses, Rozhdestvenskaya believes: in 2009, when the program was launched, neither “Coffee House” nor “Coffeemania” offered a franchise; “Shokoladnitsa” was, in fact, monopolist in this segment. “Yes, they have a large lump sum fee, but they came to us for this, taught, trained, our people went to them to train - both cooks and others. We worked with their designers and suppliers, there were certain discounts. There is mutual benefit here,” says Shilov from Dmitrov.

Opening a franchise establishment remains a popular option for entrepreneurs: it is often more profitable than creating your own cafe, says Andrey Petrakov, executive director of the consulting company Restcon. “It makes sense for an entrepreneur to take a strong brand that people will follow - strong and desirable in a given region,” the expert is convinced.

Features and benefits of coffee shops

After the deal with Coffee House, the company had no immediate competitors. According to analysts, this will make it a leader in the fast food market in the coming years. Due to the difficult economic situation and falling purchasing power, the remaining players will find it difficult to overtake it in terms of the number of operating branded outlets.

Thus, the main advantage of the “Chocolate Girl” is her uncontested position as a leader. This adds a well-known logo and, of course, the concept of the establishment, which previously distinguished it from other chains.

The interior of the coffee shops is designed in an elegant manner; the walls are decorated with specially created paintings. The restaurant adheres to European standards in the technology of manufacturing products, which are produced in its own kitchens. They are equipped with high-tech equipment.

Food and drinks can be consumed in the café building or ordered to take away. The halls are equipped with display cases that help the buyer choose dessert or pastries. Also, anyone can chat with a barista – a specialist in preparing coffee. This drink, as well as tea, is brewed only from elite varieties of raw materials.

Recently, the brand introduced a new concept - the Shokoladnitsa Express coffee point . It is a modular, self-contained café served by a single vendor. You can buy hot and cold drinks, specialty desserts, pastries and snacks that are convenient to take with you on the road, to work or school. Designed for placement in lobbies, foyers, recreation areas of large institutions, universities, shopping and business centers.

Franchising

FRANCHISING CONDITIONS

offers a franchise of popular brands: the Shokoladnitsa coffee shop chain and the WABI SABI chain of Japanese restaurants.

Partnerships with Gallery-Alex LLC provide franchisees with access to the franchisor’s unique System for the creation, opening and operation of coffee shops/restaurants according to network standards.

WE OFFER PARTNERS:

• Consultations on the selection of premises for a coffee shop/restaurant;
• Consultations on construction issues and registration of permits;
• Technological design and equipment specification;
• Training;
• Departure of a team of specialists to launch a coffee shop/restaurant;
• Recommendations for entrepreneurial activities in the field of public catering;
• Ongoing support for managing and promoting a coffee shop/restaurant after opening.

“Chocolate Girl” took its place of honor in the Rating of the TOP 100 franchises in Russia in 2020 according to “BiBoss.ru”

“Chocolate Girl” took its place of honor in the Rating of the TOP 100 franchises in Russia in 2020 according to “BiBoss.ru”

“Shokoladnitsa” entered the “TOP 100 franchises in Russia” in 2014. The independent rating “TOP 100 franchises in Russia” was compiled by the analytical department of the business portal “BiBoss.ru”.

– winner in the category “The most successful franchise in HoReCa” in the Russian Sandwich Awards competition at the International Fast Food Fair.

“Shokoladnitsa” entered the “TOP 100 franchises in Russia” in 2014. The independent rating “TOP 100 franchises in Russia” was compiled by the analytical department of the business portal “BiBoss.ru”.

– winner in the category “The most successful franchise in HoReCa” in the Russian Sandwich Awards competition at the International Fast Food Fair.

STAGES OF PARTNERSHIP COOPERATION

GENERAL REQUIREMENTS FOR PREMISES

Shokoladnitsa coffee shops and WABI SABI restaurants are located in the city center, on main streets, in large business and shopping and entertainment centers, cinemas, and airports. It is important to have convenient access and parking.

AGREEMENT CONDITIONS

The commercial concession agreement is concluded for a period of 5 years with the right of extension.

“Shokoladnitsa” – cafe franchise

8,500,000 Full franchise cost.

Includes all start-up investments, lump sum payment and other payments for opening a turnkey franchising business.

Request a price reduction

All about the Shokoladnitsa franchise

Open a franchise location of the famous Russian coffee chain Shokoladnitsa

The company has been operating since 2001. During this time, over 400 establishments were opened throughout Russia. The main feature of this cafe chain is its pleasant atmosphere and wide range of coffee and dishes. For coffee drinks, high-quality roasted beans are purchased, and each dish has its own recipe. Only natural products are used. Thanks to this, during the work, a base of regular customers was formed, and the brand is known among potential visitors.

“Shokoladnitsa” invites entrepreneurs to cooperate on a franchise basis. The franchise package includes:

• Consulting support at all stages of doing business;
• Assistance in obtaining permits;
• Staff training;
• Technological project;
• Departure of specialists to open the establishment;
• Comprehensive support for franchisees.

Requirements for franchisees:

• Rented premises in the city center, in large shopping centers and airports, where a stable flow of clients is ensured. It is necessary to have parking at the establishment;
• The area of ​​the premises is from 120 to 250 square meters, depending on the format of the cafe.

Full business support and support

Help in choosing premises

⚖ Reviews from franchisee Shokoladnitsa

Out of the variety of options for owning my own business, I decided to give preference to a restaurant business. This is interesting to me, and my education allowed it.

Starting a business from scratch was scary. So I decided to follow proven paths and buy a franchise of the Shokoladnitsa coffee shop. Their proposals seemed the most chocolaty to me.

After all, everyone knows that of all the restaurants, cafes and other similar establishments that open, not many succeed. The result was immediately obvious. All Shokoladnitsa coffee shops are very popular wherever they open.

I understood perfectly well that a successful restaurant requires large investments. Therefore, I was ready to invest from 100 thousand to 350 thousand dollars. I chose a suitable room, and there were no strict requirements for its area.

The area of ​​my coffee shop is 225 square meters. People quickly fell in love with my “Chocolate Girl” and it became popular throughout the town. All costs were recouped in a year and a half. Now I make a net profit of about 30 thousand dollars a month. For my city this is even a very decent income.

Yes, initially it was not as simple as I wanted. There were difficulties, but I was able to overcome them. The Shokoladnitsa company supported me at every stage of development, for which I am very grateful to them.

I have never regretted purchasing this franchise and in the future I plan to expand my “possessions” to nearby cities. I can say with confidence that I will succeed there too. “Shokoladnitsa” is an establishment that visitors like, quickly pays for itself and brings good profits.

Main information:

In all Russian regions, the Shokoladnitsa coffee shop brand is probably more recognizable than others. Since Soviet times, the capital's cafe under the same name has attracted not only Muscovites, but also city guests and numerous tourists.