Franchise "Hemotest": payback, franchisee reviews

history of the company

The laboratory was opened in August 2003, and to this day it is a leader in the field of clinical diagnostic research. The main area of work is laboratory and diagnostic services, which are provided to individuals and corporate clients.

In 2010, the first franchisee branch was opened in Moscow. The network includes 46 branches and 203 points. Now “Hemotest” is a multidisciplinary clinical diagnostic laboratory with a full high-tech cycle. As customer reviews indicate, you can contact the company to perform a range of medical measures.

Thanks to the presence of a production base, over 1,500 studies are carried out, including clinical, biochemical, immunological and allergological activities. PCR diagnostics, bacteriology, cytology and microscopy are performed there. The laboratory provides services to individuals, government medical institutions, medical centers, and insurance companies. According to customer reviews, each event is performed at the highest level.

Personal account for corporate clients at office.gemotest.ru

In addition to individual patients, Gemotest provides services to corporate clients who order medical examinations for their employees. Corporate clients also have a personal account. In order to enter it, you need to select the “Corporate Clients” window and press the “Personal Account” button.

Login using login and password

In the login window that opens, you should specify:

Login assigned to the organization upon registration as a client.
Individual password.
Click the “Login” button
In order to facilitate the process of logging into your personal account in the future, you can check the “Remember” box.

Usually the personal account of an enterprise or client organization is used by its responsible employee. This is usually a representative from the HR department.

Terms and requirements

Using the Hemotest franchise, you can open a laboratory point or department. There are certain requirements for representative offices. The premises for the laboratory station should be:

With an area of no more than 50 m2.
With treatment room and additional room.
With only one procedure performed - blood sampling.

The following requirements apply to the premises for the laboratory department:

Area – 60-120 m2.
Availability of a treatment room, diagnostic room and patient reception room.
The list of services is much longer: taking biomaterial, performing ultrasound and functional diagnostics.

The premises are an important nuance for running a business, because it must correspond to the status of a laboratory. Moreover, it can be rented or purchased as property. What is the return on investment for the Hemotest franchise? The period is 9-15 months. As can be seen from the reviews, payback is actually achieved within this period.

Advantages of the Hemotest franchise

The company enters into a commercial concession agreement with a franchisee partner for 5 years with the possibility of extension. All agreements under the Hemotest franchise undergo state registration. The franchisor conducts the initial selection of responsible personnel to work in the partner’s laboratories.
For clients of its franchisee laboratories, using an Internet resource, through a single contact center, the company conducts advertising events, places information in the media and its promotional materials.
There are no territorial restrictions - the network works with all regions of the CIS and neighboring countries. If you want to leave the business, a guaranteed buyout is provided.

General requirements

Whatever the laboratory, to open a Hemotest franchise there are general requirements:

The area should have high traffic.
Public transport stops nearby.
The best location is the first line of houses, a commercial space, preferably at least 1 floor.
Ceiling height – from 2.65 cm.
Electrical network – 220 V.
Communications.
Availability of windows.

The Hemotest laboratory as a franchise should be purchased for a long time. It is important for a partner to be able to work in a team, comply with the norms of corporate culture, and have investments. You will need to arrange a long-term lease for the required premises or purchase it.

Franchise of the medical laboratory "Hemotest"

STARTING INVESTMENT: from 750,000 rubles.

The initial investment depends on the initial condition of the premises.

PAYBACK PERIOD: from 9 to 15 months.

TURNOVER PER MONTH: depends on the location and population of the city.

ROYALTY:

First year – 1.18%
from the third year - 2.36% (for cities with a population of 500,000 people - from the second year - 2.36%)

Lump sum contribution: from 50,000 to 200,000 rubles depending on the population.

As a lump sum contribution, the partner is provided with:
Free consultation on the selection of premises
Free consultation on concluding a lease agreement
Free production of explication of the future LO
Free development of an advertising passport
Free media plan development
Free staff training
Free training in LO management for general directors

OTHER CURRENT PAYMENTS: none

MAIN CHARACTERISTICS OF THE FRANCHISE:

Year of company foundation: 2003
Year of franchise launch in RUSSIA: 2010
Franchising companies: 337
Own enterprises: 163

FRANCHISE DESCRIPTION:

The Hemotest franchise was included in the top three best-selling franchises of 2016 in the annual authoritative RBC rating, ahead of other companies offering franchises in the field of laboratory diagnostics and medical care - this is a well-established business and many years of experience in franchise development. Laboratory Gemotest does not just sell a franchise, but provides partners with comprehensive support, from equipping the laboratory department to effective marketing campaigns.

ADVANTAGES:

You are getting:

Own business in commercial medicine under a well-known brand
A ready-made business model in the service sector with favorable financial conditions
High technology: a wide range of laboratory diagnostics from standard to unique specialized studies
Support of a professional team assigned on a permanent basis to each partner
IT service for business – a unified order registration system with remote financial control
Marketing activity – brand promotion at the federal and local levels
“Save for Health” - a special bonus program to attract patients and increase loyalty
Personnel training – free full-time and part-time training in the basics of entrepreneurship and medical standards

Support at every stage:

Mini-MBA - training potential and existing partners in the basics of business: proper organization of work processes, the specifics of laboratory diagnostics in the medical services market and medical standards
Multivariate analysis of the selected partner premises
Online store – furnishing cabinets on a turnkey basis and medical supplies at manufacturer prices
Excursion to the laboratory - introduction to innovative and high-tech diagnostic methods
Meeting potential and existing partners to exchange experiences

FRANCHISING OFFER:

For cities with a population of up to 50,000 people, the lump sum contribution is 50,000 rubles
For cities with a population from 50,000 to 250,000 people, the lump-sum contribution is 100,000 rubles
For cities with a population of 250,000 to 500,000 people, the lump sum contribution is 150,000 rubles
For cities with a population of 500,000 or more people, the lump sum contribution is 200,000 rubles

REQUIREMENTS FOR FRANCHISE BUYERS:

Intention to cooperate long-term.
Willingness to support corporate culture.
Availability of suitable premises for organizing a laboratory department, either owned or long-term leased.

We expect from you:

Responsible approach to doing business;
Quality control of laboratory department personnel;
Ability to work in a team and understand that the success of your business leads to overall success.

PREMISES REQUIREMENTS:

Location in densely populated areas, preferably in high traffic areas
Non-residential premises with a separate entrance and free access not lower than the 1st floor of the building
The total area of the premises is at least 60 m2 (lease agreement for 5 years / premises owned)
Natural light (windows)
Electrical voltage 220 V
Availability of communications
Possibility of connecting to the Internet at a speed of at least 1 Mb/sec.

COMPANY WEBSITE - https://www.gemotest.ru/

Price

How much does a Hemotest franchise cost? According to reviews, the price depends on the population in the area where the business is being developed. Therefore, in each region the amount of investment and entry fee is different:

If the number of people is up to 50 thousand people, the contribution should be 50 thousand rubles, and the investment should be 850 thousand rubles.
From 50 to 200 thousand people – contribution 100 thousand rubles, investments – 1 million rubles.
250-500 thousand people – contribution 150 thousand rubles, investments – 1.4 million rubles.
From 1,000,000 people – contribution 200 thousand rubles, investments – 1.6 million rubles.

The investment capital includes repair work, purchase of equipment, registration of a license for laboratory services, registration. According to customer reviews, these costs are standard, as with other types of franchises. The royalty amount is determined by the duration of the work:

Over 2 years – 1.18%.
After that - 2.36%.

Many people don’t know what is better to choose – the Hemotest or Invitro franchise? Although both types of business are in demand, the first one has more advantages. But the Invitro medical laboratory also allows you to open a profitable business.

Price

Depending on the size of the locality in whose territory the new laboratory will be opened, different amounts of investment capital and entrance fee are required:

No.	Population	An initial fee	Investment costs
1	No more than 50 thousand people	50 thousand rubles	850 thousand rubles
2	From 50 to 200 thousand people	100 thousand rubles	1000 thousand rubles
3	From 250 to 500 thousand people	150 thousand rubles	1400 thousand rubles
4	1000 people or more	200 thousand rubles	1600 thousand rubles

Investment capital includes carrying out repair work, purchasing equipment, obtaining a license to provide laboratory services, as well as internal and external design of the laboratory.
The royalty amount depends on the duration of work:

during the first 2 years - 1.18% of the total volume of services provided (laboratory tests and in-house medical services);
after 2 years – 2,36%.

If you are interested in how much an Invitro franchise costs, read this material. Read about whether it is worth opening a pharmacy as a franchise here.

Benefits

According to reviews, the Hemotest franchise has the following advantages:

Receiving marketing support.
The right to post information about laboratory tests.
SEO promotion on the Internet.
The right to participate in shares.
Providing media planning.
Using the bonus loyalty program “Save for Health!”
Get help to improve your ROI and profitability.
Using software for e-mail and SMS distribution to clients.
Control over analytical information.

The company installs telephony, connects a fiscal registrar, selects and hires employees, trains, conducts certification and trainings. As evidenced by franchisee reviews, the Hemotest franchise is a popular type of business. After all, a businessman is provided with everything necessary to run a business.

About company

Hemotest has established itself as an advanced laboratory. Every year, new world technologies are introduced, 36 million samples pass through our center, both standard studies and diagnostics of rare diseases are carried out. Medical institutions trust us.

Achievements and advantages of the company: • The brand became “Brand No. 1 in Russia” in 2020; • the center won the competition from Komsomolskaya Pravda - “Clinic of the Year 2016”; • our call center operators record 24 hours a day; • we inform you about the readiness of test results via SMS, and our doctors interpret them free of charge; • we issue results in the department, via email, in the patient’s office on our website and smartphone application; • we attract clients to participate in the bonus program; • we work with global manufacturers of test systems and analyzers, such as Roche, BIO-RAD, Abbot, Siemens Healthcare, Sysmex, QIAGEN and others; • all research is carried out in a single technological base, not a single biomaterial is lost.

Peculiarities

The Gemotest laboratory introduced a franchise to the market to expand its business. Why is this offer beneficial? This is due to the following reasons:

The senior partner always helps with finding premises.
The HR specialist selects personnel.
The work will be carried out on the basis of a license.
If there are difficulties, the franchisor will help.
The software facilitates laboratory activities.
The main office of Gemotest will carry out business promotion. To achieve this, the company has a department that has been working with advertising for many years. Information about the opening of the laboratory will be on the franchisor’s website.
To open an enterprise in Moscow, the collection of biomaterial will be carried out by courier service.
The secret client service will monitor the work of employees.
Free consumables will be provided during the franchise period.

Let's list what a franchise consists of:

Company regulations.
Service standards.
Rules for collecting biomaterial.
Consumables.
Assistance with selection, delivery, configuration of equipment.
Creating room design.
Production of advertising.
Badges, notepads, pens.
Business plan.
Programs to simplify activities.
Methodological materials for personnel training.
Acquaintance with business promotion techniques.

Franchisee support

The franchise package is:

standards, instructions, regulations;
list of equipment, consumables, office equipment;
brand book;
assistance in choosing premises, conducting negotiations, obtaining a license;
consultations, if necessary, and visit of specialists;
laboratory office design;
printing and outdoor advertising;
business scheme for organizing the work of the laboratory;
unique software that controls business processes;
control of customer service;
methodological materials and free training for medical staff - theoretical course, internship and certification;
marketing developments aimed at sales efficiency;
competitive advantages of a well-known brand of a promising medical laboratory;
inclusion of each franchisee in the common Laboratory information system;
quick income with reasonable investments;
courier services for the delivery of biomaterials throughout Russia and free consumables;
no territorial restrictions.

Flaws

In addition to many advantages, the franchise also has disadvantages. The main ones include:

Strict requirements.
High price, long payback period.
Difficulty of work, requires experience.
Depends on the location of the laboratory.

Thus, this franchise is a popular type of business, but it also has its drawbacks. Before choosing this activity, you should familiarize yourself with its nuances.

Franchise terms

For Hemotest franchisees there is a low threshold for entering the business:

lump-sum payment (price of the Hemotest franchise) – from 150,000 rubles. The franchise fee is higher, but the investment is approximately the same;
investments – from RUB 1,200,000;
royalties – 2.36 – 3.54% of turnover monthly;
advertising and marketing fund - no;
payback period – 14 – 36 months;
required number of specialists – 2 – 6 people. for one enterprise.

Contacts: Bruevich Oksana Mikhailovna, tel., +7 (925)646-33-08, e-mail, official website: www.gemotest.ru.

Recovering the password from your Gemotest personal account

To recover the password for your Gemotest personal account, open the Internet page https://my.gemotest.ru/auth/patient/loginin and click “Forgot your password.” After a couple of moments, an additional window will appear on the monitor, in which you must enter the mobile phone number used to create your account, and then click “I am not a robot.” A new temporary password will be sent via text message, so make sure your phone is turned on and within range of the network in advance.

“You have to be willing to work hard,” or How I bought a franchise

The story of one franchisee

Buybrand portal. ru launches the project “The Story of One Franchisee”. As part of the project, we will interview entrepreneurs from all over Russia who have opened their own franchise business. Our first hero - Nikita Komov

, partner of Hemotest Laboratory.

“Before purchasing the Hemotest franchise, I opened a beach cafe in Sochi. But it was more of a seasonal business, and I was looking for something that would work 365 days a year and close to home, namely in the city of Moscow.

I considered different options for starting a business. A franchise business seemed to me then a good alternative to the traditional one. And a good intermediate stage before some larger project. This looked like a good opportunity to open and develop quite quickly using a well-established brand. I thought that a partner in the person of a large networker would be reliable and stable.”

Choice

: “I approached the choice of my future franchise very seriously. I went to exhibitions and events dedicated to franchising, studied the domestic market of Moscow, Moscow Region and Russia in general, communicated with existing franchisees, read reviews from clients and employees, and did much more to minimize the risk of losing my investment in someone’s business model. And when I turned to a specific franchisor for information, the main thing I needed to understand was the quality of the services provided and how competitive the pricing was. An equally important role was played by a personal meeting with the company’s management. Well, it helped that they organized a meeting with existing franchisees and gave me the opportunity to look at the work of the point from the inside.”

Support

: “There are many different “horror stories” on the Internet about how a franchisor, after paying a lump sum fee, abandons his franchisees to the mercy of fate - they say, spin as you want... But for me everything was different. Several people from different departments guided me and sent me all the necessary information for any request, and if necessary, employees went to the site. Starting from finding premises to finding and training staff - everything went well!”

Problems

: “Of course, there were difficulties. No one will do the franchisee's work except the franchisee. But I can honestly say that there was nothing that couldn’t be dealt with. So, without any doubt, I would buy the franchise again: having gained experience, I am ready to develop further and open new points!”

Lessons Learned

: “Having worked in this industry for a couple of years and having studied all the legal and financial aspects of the franchising business, I can confidently say that I have learned a lot of new and interesting things. This experience will be very useful to me now and in the future.”

Tips for beginners:

“I won’t say anything new here. You can find instructions and checklists for checking franchises on the Internet on various official specialized websites. On my own behalf, I’ll just add that personal communication with the management of the franchisor company and those who bought this franchise from them and managed to work for at least a year is very important. Well, of course, you must be ready to work hard, since buying a franchise does not guarantee you an automatic profit without your direct participation.”