Idea No. 316: features of opening a hotel for keeping animals

What services are provided at the pet hotel?

The standard package of services is presented in the table.

Table No. 1. Popular services and average market prices.

The cost of overexposure includes the following services:

1. Regular veterinary examination.
2. Providing food and access to water.
3. Bathing the pet. Usually carried out on the 7th day of your stay at the hotel.
4. Ear cleaning.
5. Eye treatment.
6. Regular brushing.
7. Walking according to schedule.
8. Sanitary and hygienic procedures.
9. Informing the owner about the condition of the animal.

Many hotels arrange rooms or boxes for pets and create a feeding and walking schedule according to the client’s preferences. Additional services may include haircuts and dietary menu planning.

What is interesting about the “Cat is Love” franchise?

The “Cat is Love” pet hotel franchise is primarily interesting because a huge number of Muscovites who have cats are well aware that we have the best conditions for foster care. They are convenient for both cats and clients. Among such conditions, first of all, it is necessary to include:

• Availability of rooms of three different classes. Our hotel offers rooms: “Mini”, “Standard” and “Lux”.
• Affordable prices. The cost of overexposure per day starts from 399 rubles. You can obtain detailed information on this issue in the corresponding section of the site.
• Keeping cats in glass boxes. This accommodation option will appeal to cats and will completely satisfy their owners. On the one hand, contact between animals is excluded. On the other hand, the boxes are made of impact-resistant glass and therefore the likelihood of injury to animals is completely excluded. And with the third, although cats are in a confined space, they can at the same time explore the world around them and communicate and even play with their furry brothers.
• Possibility of self-adoption of cats. Clients can bring their cats to the hotel themselves, taking their pets' favorite things with them and placing them in the room.
• Careful care of animals by veterinary specialists. The hotel employs cat breeders with veterinary education. They are responsible for caring for the animals.
• CCTV. It is an excellent opportunity for pet owners, anywhere in the world, to learn about what their pet is doing. To do this, you just need to have a smartphone or computer and Internet access.
• Compliance with all customer requirements regarding animal care. Clients voice them, and the cats carefully observe them. The Kotonyans are at the hotel every day from 9:00 to 21:00.
• Deep water filtration. Cats should drink exclusively carefully filtered, and therefore clean, water.
• Convenient location of the hotel. Of course, cat owners will choose a hotel with good transport accessibility, close to the metro and preferably free parking.
• Transfer for animals. Sometimes you need to leave so urgently that there is simply no time to deliver the cat to the hotel. Transfer is the best solution to this problem.

If you are interested in a franchise of hotels for animals, then you will be required to recreate the conditions created in our hotel. This is a must.

Pet hotel formats

There are no clear requirements for a pet hotel from regulatory authorities, so when choosing a format you need to be guided by a business development strategy.

The most common types of hotels for animals:

1. Mini-hotel in a private apartment. A great option for an apartment owner who wants to make money. In conditions of limited space, keeping large dogs will cause certain difficulties, and small animals create noise, which annoys neighbors. The apartment is suitable for keeping cats, decorative dogs, parrots, and hamsters. To avoid conflicts with the residents of the house, sound insulation and ventilation will be required.
2. A private house. You can keep any animals in the house and create the best conditions for them to stay without their owners. From a profit point of view, it is good if it is located within the city or not far from it. It would be ideal if there was a fenced area for enclosures and walking.
3. A separate building in a residential or central area. Convenient format (neighbors will have no complaints), but you will have to spend money on rent.

The hotel can be regular, VIP-class or combined - combining standard and luxury rooms.

A regular pet hotel means a room with cages for cats and dogs. This format is popular in sparsely populated cities. The average daily price is 300 rubles (the price does not include meals).

VIP rooms are cost-effective in megacities, where you can attract an audience with above-average income. Here, as in a hotel for people, they offer deluxe and junior suite rooms. Deluxe rooms have more space (from 7 to 10 m² for cats and from 15 to 20 m² for dogs) and more comfortable conditions (houses for animals, exercise equipment, comfortable sleeping areas). Some establishments install video surveillance, allowing customers to monitor their pets remotely. The average price of a day in a junior suite is from 700 rubles, in a suite – from 1,500 rubles.

Let's look at how to open a hotel for animals and what is needed for this.

It all started with the purchase of one dog

Hello, dear friend! My name is Olga, I love dogs very much and have always dreamed of connecting my life with them. Perhaps you would also like to turn your passion into a profitable business? If yes, then you will be interested in my story. As long as I can remember, I have always had special feelings for our little brothers: in many childhood photos I stand in an embrace with some kind of yard cat or dog. I had no fear or fear that I might be bitten or scratched. I saw the dog and saw no obstacles to not getting to know her. Animals always reciprocated with me, even the most evil and uncommunicative ones, so fear was completely absent.

Unfortunately, my parents did not share my love for pets, so I had to be content with pets such as hamsters, squirrels, mice, and rats.

The first dog in my life appeared only at the age of 18, simultaneously with my entry into college. I really wanted a fawn Labrador puppy, it was an impossible dream that I was able to make come true. I worked all summer to buy my first dog, Labrador Tequila. She was able to completely change me and my life, helped me find my purpose and mission. Communicating with the dog, learning its habits and characteristics opened up a whole new world for me. And a new circle of acquaintances, training courses and exhibitions opened even more doors for me.

I love to please my beloved pets with delicious treats.

My calling is dogs

After a couple of years of owning a dog and studying at the institute to become a quality engineer, I decided to try to take in the pets of other owners for temporary care while the owners need to leave the city. Fortunately, we lived in a large apartment near the forest, and the conditions allowed us to keep several dogs at once.

It was interesting for me to communicate with dogs of different breeds and temperaments; besides, I could easily cope with 3-6 animals, I could even walk them all at the same time in a pack.

I was fostering dogs in parallel with my studies at the institute, and then with my job in my specialty (quality engineer). The work did not inspire me in any way, but only took away my energy and time. I understood that dogs were my calling, this is where I could truly express myself.

Documentation and permission

To legally register a business, it is enough to register as an individual entrepreneur or LLC. Next, you need to find a room and prepare it for inspections by the sanitary and epidemiological station, fire inspectorate and Rospotrebnadzor.

The client of the pet hotel is provided with an agreement with mutual rights and obligations. There are holding centers that operate without a contract. But they do not give the client guarantees that his pet will be provided with decent conditions during the entire period of foster care.

Registration and obtaining permits will cost about 20,000 rubles.

Organization of animal care

A typical work day at Dogs'House begins with a morning walk. The dogs rested all night, and now they are full of strength and energy, which needs to be realized somewhere. They walk on the playground, check the area for new smells and objects, communicate with their relatives and play with toys.

After the walk, it’s time for morning feeding. Each animal eats its own food or natural food provided by the owner. This is the most optimal nutrition option, because... with a sudden change of food, the animal’s digestion can be disrupted.

Then we clean and disinfect the premises and put the area in order. Next - a nap-hour just like in kindergarten. After active games and a delicious breakfast, the dogs go for an afternoon nap, and after about 2-3 hours they go out again for a daytime walk. Again, running, games, communication - everything lasts about an hour, in favorable weather even more. Then again a period of rest until the evening walk and feeding. Rooms and grounds are also cleaned in the evening. And the dogs go to sleep until the next morning. And in the morning everything starts all over again, and so on all year round.

Every day I organize interesting leisure activities for animals.

Room

You will need not only a room of considerable size, but also an adjacent area for walking animals and setting up enclosures.

About 500,000 rubles are needed for repair work and arrangement of rooms. It is also necessary to organize water supply and baths for bathing animals. Walls should be decorated with environmentally friendly materials.

This project of a hotel for animals involves conducting activities in a 2-story building with a yard. It is located in a city with a population of more than 500 thousand inhabitants. The hotel has 45 places for cats and dogs, and there are also places for small animals. Cats, rodents, birds, and other small pets are located on the second floor, and rooms for dogs are located on the first floor and in the courtyard area. The rent will be 200,000 rubles per month. Utility costs – 20,000 rubles.

The business plan for the pet hotel assumes the following rooms:

• five VIP rooms for dogs and cats;
• five rooms for setting up enclosures;
• two rooms for rodents;
• medical office;
• five bathrooms (2 baths each).

It is necessary to build enclosures with stable fences in the yard. Remember: if the animal escapes, the owner has the right to sue.

Table No. 2. The area of ​​enclosures depending on the size of the dogs

Relevance of the idea and market research

Before opening, you need to research the market and competition in your area.
Study similar proposals and draw up the main features of each of them. Consider services, pricing, location and other aspects. You can tour each facility and look at the business in reality. This way you can assess the level of your potential competitors and make notes for yourself. Each pet hotel has its own characteristics, and you can study them in detail. When communicating, you should not tell employees about your goals. Just say that you are going on vacation and are looking for a suitable place to leave your pet for a while. The staff will invite you to look at the rooms, and in the meantime you will evaluate the level of service and quality.

You will be able not only to communicate with competitors, but also to see the real picture of the market. Find out prices at the hotel for animals and additional services. In order to make your business bright and high-quality, it is recommended to study foreign experience, where such hotels have appeared for a long time and are actively in demand. There you will learn new ideas and be able to turn them into reality. Only after this can you make a final decision and move on to the legal subtleties of the issue.

Staff

The minimum staff with salary calculations is described in the table below.

Table No. 3. Pet hotel staff

You can entrust accounting to an outsourcing company and handle deliveries yourself.

Animal hotel equipment

Table No. 4. Necessary equipment

Marketing and advertising

To attract customers and ensure a good reputation, it is important to approach the advertising campaign as responsibly as possible. You will need a high-quality website with photographs of rooms and enclosures, a detailed description of the services and advantages of your pet hotel, and customer reviews. Also groups on social networks, announcements on forums, in thematic communities, on advertising and news portals, in print media.

Install a bright, beautiful sign that attracts the attention of passersby. You can order advertising on a billboard in the area where the hotel is located.

An effective and free marketing tool is barter advertising. You post your flyers in pet stores, veterinary clinics, and other places that pet owners frequent. The owners of the listed establishments leave their advertisements in your hotel.

You can develop a reward system (promotions, special offers, discount cards), which will increase the loyalty of the target audience.

Financial questions

Since this type of business is associated with seasonality, the level of profit in different months will differ significantly. Initial costs are also quite difficult to predict, because they depend on the number of furnished rooms, rent of territory, purchased equipment and other factors. We present the average statistical costs in the table.

You will also have to spend significant sums on the ongoing maintenance of the hotel.

The profitability of the project will depend on both the amounts spent and the amounts earned. The average bill for keeping an animal in such establishments is 300-450 rubles. But prices should be changed according to the size and type of pets. For example, keeping a large dog will cost the owner much more than caring for a hamster or parrot. Try to offer additional paid services that will significantly affect the size of the check.

With average room occupancy rates, you can count on an income of 2,700,000 rubles per year. Even after all the costs of maintaining the hotel, full payback is expected a little later than after a year of operation. Although a lot depends on how much it costs to keep animals in your hotel, whether there are competitors in the area and what is the total number of owners who want to leave their pets in the care of strangers.

Video: hotel (hotel) for cats.

Financial plan: calculations of profitability and payback

First, let's determine the amount of the initial investment.

20,000 (collection of documents) + 200,000 (rent) + 500,000 (improvement of the house and territory) + 395,000 (equipment) + 20,000 (feed) + 60,000 (advertising) + 20,000 (transport and other expenses) = 1 215,000 rubles

Now let's calculate monthly expenses.

20,000 (utility payments) + 340,000 (salaries) + 20,000 (taxes) + 20,000 (food, medications, etc.) + 10,000 (advertising) = 410,000 rubles

The planned average check per day from one client is 600 rubles. When fully loaded (45 seats), the daily income is 27,000 rubles. It’s easy to calculate your monthly income:

27,000 * 30 days = 810,000 rubles

Net profit per month (minus fixed expenses) will be 400,000 rubles.

Table No. 5. Financial calculations

This is the “ideal” payback period. In fact, it may take more time to promote your business, “gain” a reliable reputation and occupy a stable position in the niche.

If the demand for services is high, you can safely raise prices by 10% during the season.

Pet hotel franchise: is it worth buying?

Since the business requires significant start-up capital and taking into account many details, the help of a competent franchisor will come in handy. Thanks to his practical experience and knowledge of the market, he will help you pass inspections, select and prepare premises, purchase equipment and feed from reliable suppliers at adequate prices, as well as select and train personnel, and develop a marketing policy. If the franchise brand is well promoted, it will be easier for you to attract customers.

If you are a beginner and do not have strong confidence in your abilities, use a franchise when opening a pet hotel.