Mobile acquiring for business - how to connect profitably and where

Hello. Today we’ll talk about mobile acquiring and its tariffs. Recently, I visited our northern capital and was pleasantly surprised by the fact that a small discount store located in the basement of a shopping center uses a mobile terminal for non-cash payments. Let's make progress! As part of the preparation of this article, we contacted leading banks and services that provide the most favorable conditions for mobile acquiring. And today, we will share this information with you so that your business can reach a new level.

What is mobile acquiring and how does it work?

So, let me remind you that there is:

Internet acquiring;
trade acquiring;
mobile acquiring.

Last, but not least, will be discussed in today’s article.

Mobile acquiring is a non-cash payment method by which money is transferred through the interaction of a bank card and a special reader connected to a smartphone or tablet.

Translated from English, the word “acquiring” sounds like “purchasing” something. A beautiful term means a well-known method of obtaining a service or desired product using a payment card and terminal . This option, well known to many, is actively used in almost all retail chains, gas stations, etc. A convenient and practical method eliminated the need to carry extra cash or worry about the amount of money in your wallet when going shopping, on vacation or on a business trip.

More modern mobile acquiring appeared several years ago in the USA based on the Square smartphone application. It is a non-cash payment system in which all transfers from payment cards are made using a handy gadget with any operating system. To operate, you only need an additional card reader .

Mobile Internet acquiring - who is at risk and how to avoid it

The use of mobile Internet acquiring is associated with a certain risk, which is evenly distributed among the various participants in the transaction.

This risk manifests itself in possible system failures, as a result of which making a payment will be fraught with certain difficulties.

Buyers when paying for goods with a bank card should be wary of a massive leak of payment data, which could lead to subsequent theft of funds. This situation is due to the fact that many modern smartphones today are vulnerable to virus attacks.

Analog POS terminals do not encrypt data when transmitting information, so attackers can easily take advantage of this.

In order to prevent this scenario, owners of retail outlets should use the digital version of mobile terminals. Such equipment is distinguished by the ability to encrypt data during transmission, so the transaction will be carried out as securely as possible.

Buyers, for their part, can also minimize the likelihood of becoming victims of fraud. To do this, they do not have to keep funds on the card all the time. It is best if the money is transferred to the card account immediately before making a purchase.

It should also be noted that all sellers’ fears associated with the breakdown and complete failure of mobile POS terminals have no basis. Replacement, repair work and standard maintenance are carried out free of charge by employees of the bank's technical department.

We talked in more detail about ]Internet acquiring[/anchor] in one of our articles.

Favorable bank rates for mobile acquiring

Next, I will tell you about the tariffs in leading banks that provide mobile acquiring services.

Important! To work with mobile acquiring, you first need to open a current account (this article shows the best conditions of banks for opening a current account, and we will now look at some banks for mobile acquiring).

Modulbank

The commission - from 2.75 to 2.25% depending on the organization's turnover - is determined individually.

The cost of the terminal is 7,700 rubles. Any cards are accepted for payment. A good solution for small outlets or traveling work. We provide mobile acquiring from our partner PayMe.

Advantages - a small mobile terminal with a pin pad(!) communicates with the phone via bluetooth. The advantage of such a terminal is that you can either carry it with you or put it on the counter - for the client, the presence of a pin pad (a panel with buttons for entering the card PIN code) is a certain element of reliability, in contrast to hand-to-hand transfer phone with a mobile terminal connected directly to the phone.

You can find more detailed information about mobile acquiring in Modulbank on the bank’s website.

Official website of Modulbank

Dot

Connection cost is 10 rubles;

The cost of service is free;

The cost of the terminal is 3,490 rubles. LifePay terminals accepting payments by tape and chip. Terminals with a pinpad and contactless card acceptance are not yet available;

Interest on transactions — 2,7%

additional payments or interest .

Advantages - this service is suitable for clients with small businesses. Typically, their monthly turnover does not exceed 1 million rubles, and they either cannot be constantly in one place, or they do not yet have the opportunity to purchase a stationary terminal. To connect to this service, you need to sign an application in the Internet bank, then it is added to the LifePay offer.

More detailed information about mobile acquiring in Tochka can be found on the bank’s website.

Official website of Tochka

Raiffeisenbank

Commission — 2,7%

The cost of the terminal is 5,000 rubles.

submit an application on the official website of Raiffeisenbank.

Documents for connection:

A completed application form, which can be downloaded from the bank’s official website.
After processing the questionnaire, a bank employee will contact you and give the following instructions.

Mobile acquiring at Alfa Bank

Commission - 2.5 - 2.75%, but not less than 3.5 rubles.

For example: payment amount is 1,000 rubles, commission 2.75% = 27.5 rubles, you will receive 972 rubles into your account. 50 kopecks

The cost of the terminal is 7,700 rubles. (discount for purchases of 3 devices or more)

Additional requirements : having a bank account with Alfa-Bank.

Alfa-Bank official website

Advantages:

payment is confirmed using a signature on the screen and a PIN code;
accept any cards: with a magnetic stripe, with a chip, PayPass/PayWave;
connection to a gadget via Bluetooth (although for some this may be a minus);
funds are credited on the next business day after payment is made through the terminal;

Documents for connection:

passport;
state registration certificate;
certificate of registration with the tax authorities;
agreement (according to the bank form);

Judging by how much information banks provide, we can draw conclusions at what level this type of payment is developed in them. Some provide mobile acquiring as an additional service, while others specialize exclusively in this. Therefore, you and only you can decide with whom to collaborate.

Technology and features

The payment scheme is as follows:

The client expresses a desire to make payment using a bank card.
If the payment service works with this type of card, the merchant employee connects the terminal to a mobile device (usually a smartphone, maybe a tablet) and launches the application.
For security reasons, access to the application can be blocked with a separate PIN code. Select the “Payment” menu item (or equivalent).
The amount is entered manually and, if necessary, a payment note (purpose) is filled in.
The card is read (depending on its type - with a magnetic stripe or a chip).
The application may request that the last digits be verified against the card number.
A transaction is started to debit funds from the client's account.
If the funds are successfully debited, the application displays a window where the client must sign (with his finger on the touch screen).
To send payment information, the client provides his phone number or e-mail address.
The operation is reflected in the history through the service’s personal account or from the mobile application menu (some services allow you to track the location of the payment).

The mobile acquiring service may set certain restrictions on accepting payments. These may be limits on the frequency of transactions (every few minutes), limits on the amount of one-time transactions or per day (month, etc.). The frequency of withdrawals to the current account is determined in the terms of the agreement. These can be regular deductions upon reaching a certain threshold, daily transfers after a certain time of day, etc.

Cards issued with an additional security system, such as 3-D Secure, may require separate confirmation when paying by sending special codes to the linked phone (another step in payment is added).

Necessary equipment

Experts rightly believe that mobile acquiring is the future of settlements in trade. It does not require the purchase of expensive equipment, installation or personnel training, unlike trade acquiring. To implement the system, you only need a smartphone, a tablet with Internet access and an MPOS terminal.

MPOS terminal is a device connected to a gadget to interact with an electronic payment system for purchases.

It is a miniature version of a terminal for reading information from a payment card, which connects to a smartphone using:

USB cord through the appropriate connector;
via the phone's mini-jack headphone audio jack;
using Blue-tooth technology.

The most economical and versatile option are mini-jack products. More expensive ones from Apple, connected via USB, require strict certification from the manufacturer. The most secure devices are those that connect to a gadget via Blue-tooth due to their ability to fully authorize a payment card and enter a PIN code on a separate device.

All costs of working with mobile acquiring for individual entrepreneurs include:

Purchasing a smartphone or tablet with Internet access (everyone has one these days).
Purchase or free transfer of a miniterminal.
Expenses for paying for Internet services according to the tariffs of the provider.
Bank commission for making payments.

Information from the MPOS terminal is processed by a pre-installed program. For its operation, the type of operating system does not matter: AppleiOS or Android.

Mobile cash register with acquiring for individual entrepreneurs

For individual entrepreneurs, ME has a number of advantages:

Availability of services and devices: easy to register, simple to purchase equipment and use for ME.
Rapid revenue growth due to increased turnover through plastic card payments.
ME can be used anywhere, all you need is an Internet connection.
Used in conjunction with other services for AHD.
The service provides the opportunity to work with current accounts of any banks.
It is convenient for buyers to pay by bank transfer, and customer confidence is growing.

Payment technology

Thanks to the new technology, it becomes possible to pay a buyer and a seller almost anywhere with an Internet connection: in a taxi, an online store, when meeting in a cafe or even a city square. The card is inserted using a magnetic strip or chip into the reader of the MPOS terminal. Complete information is displayed on the gadget screen in the involved application. To confirm consent to transfer funds, the buyer receives an SMS with a code or requires a fingerprint (in more modern smartphone models). These methods provide a certain degree of protection that increases control over expenses and withdrawal amounts.

After the transaction has been completed and funds have been transferred to the seller’s account, in order to comply with reporting and confirm the fact of the transaction, an electronically generated receipt is sent to the buyer’s mobile phone or specified email.

From the outside, the whole operation seems to be as fast and convenient as possible for all parties to the transaction. But in a few minutes a whole chain of certain events occurs:

The buyer enters his personal data in the mobile application.
The bank's processing center processes the received information in a few seconds to determine whether it is correct and possible for the transaction.
The acquiring bank sends the received correct request to the appropriate payment system.
The system works with the card owner bank, requesting the possibility of making a payment.
If the answer is positive, the processing center notifies both parties of the result by sending an SMS message.

The payment system, which is chosen by the seller as a working service, is responsible for the safety and correctness of the financial transaction. At the moment, only MasterCard and VISA cards that have successfully passed certification are allowed for transactions.

Acquiring using a smartphone

Who is suitable for the ME service using a gadget:

street fast food kiosks, coffee shops;
Taxi;
brokers, small insurance companies, agents;
Individual entrepreneurs in the field of cosmetic services: hairdressers, cosmetologists, massage therapists engaged in activities at home;
tutors;
craftsmen, repairmen, plumbers;
trainers;
small online stores.

How acquiring occurs using a smartphone:

The buyer is going to pay for goods or services by bank transfer.
After connecting the reader, the seller launches a special application on the smartphone.
Enter the amount and indicate the purpose of the payment transaction.
The buyer checks the information and swipes the plastic card through mPOS. Some types of software require you to enter the last two digits of the card number to enhance security.
Next, the payment occurs according to the standard acquiring scheme: the acquiring bank requests authorization from the issuer through the payment system.
If authorization is successful (there are funds in the buyer’s account), a signature window will appear on the gadget’s screen. By law, funds must arrive at the seller’s account within 30 days.
The buyer receives a check on his mobile phone or e-mail.
The transaction remains in the archive, the seller can view the payment data at any time.

It’s easy to activate the ME service. The main task of an entrepreneur is to find an acquiring bank, a favorable tariff for micro-businesses, and individual entrepreneurs. The connection procedure boils down to visiting a banking institution, organization, filling out a questionnaire, an application for connecting a service, and an application for registering a device. Next, the client receives a card reader for ME and can fully accept payments by bank transfer.

Advantages of mobile acquiring for individual entrepreneurs and individuals

The new technology is confidently gaining momentum and is used in many areas of small business, including trade and the provision of individual services at home. This was made possible due to a number of advantages:

The compact dimensions of the MPOS terminal make it easy to transport in a regular bag.
The device is not tied to a fixed location, making it possible to make payments on the street or indoors, provided there is a stable Internet connection signal. Very convenient for online stores.
The quality and conditions of customer service are improving, which has a positive effect on the level of sales and overall profit.
There is no need for collection services, the risk of theft and receiving counterfeit bills is reduced.

Most customers positively evaluate the availability of such a miniature terminal from an online store seller. They get the opportunity to quickly pay for their purchase without spending time searching for an ATM. This increases the importance of the entrepreneur and makes him more attractive to clients.

How does Internet acquiring differ from mobile and retail

The most important difference is the absence of a physical terminal. The service is aimed at clients who operate on the Internet, that is, we are primarily talking about online stores of any type. The option can also be connected to a mobile application. For example, many food delivery organizations develop applications for their clients in addition to the main website. This significantly increases sales.

Main features of Internet acquiring:

no terminal. And this is a big plus, since you don’t need to pay for equipment rental or buy it. The bank provides the client with a payment module, which is installed on the customer’s website;
the ability to accept payments from any bank cards, including virtual ones. Many banks allow you to accept payments from UnionPay and JCB cards via online acquiring;
the standard fee is higher than for other types of services.

If necessary, you can connect to several types of acquiring at once. For example, if we are talking about a cafe that also delivers food. It can accept payment locally through merchant acquiring, at the customer's home for delivery through mobile acquiring, and online through Internet acquiring when accepting an order through a website or mobile app. Each type of service is charged separately.

Disadvantages of mobile acquiring

The mobile acquiring system is only gaining momentum. The service remains at a level that is new and not entirely clear to the average person. Its rapid development is hampered by several disadvantages:

Distrust of cardholder clients in such a simple payment scheme.
Almost complete lack of advertising support.
Low degree of security and protection of the transaction for the buyer and seller.
Dependence on Internet speed and signal strength, which creates a problem for working outside large cities.

Eliminating them will require time, as well as constant work on your business reputation on the part of the seller of goods.

Advantages of connecting to Internet acquiring

The most important thing for any company is turnover and revenue. Modern online stores practically cannot exist without a module for accepting payments from bank cards. Many buyers choose the non-cash method of payment.

Pros for an entrepreneur:

Internet acquiring service seriously increases sales, more and more citizens prefer to pay for goods online;
increasing customer loyalty and trust. If an online store does not accept cards, this reduces trade turnover;
absence of paper turnover or its reduction, there is no risk of encountering counterfeit banknotes;
expansion of the geography of activity, business can be conducted throughout Russia and abroad, organizing delivery to the client;
ability to work around the clock.

Many banks provide debit cards with a Cashback option (returning part of what was spent back to the account), which further encourages making purchases non-cash and online. By making a purchase from you and paying with a card, the client will receive additional bonuses from the bank. This also increases sales.

How to connect mobile acquiring

Providers of this service are some banks and special processing companies that act as intermediaries.

The connection procedure is not complicated, but it does require time:

It is necessary to select an intermediary or bank with which cooperation will take place. You should first study reviews of the work, the legality of finding an intermediary company (processing center). You may need to open a bank account to complete payments.
A package of documents is prepared, the list of which is regulated by the processing company and/or bank.
A payment service agreement is concluded. It indicates tariffs, features of work and type of equipment, and the responsibilities of the parties.
Purchase an MPOS terminal. The choice of model depends on the wishes and technical capabilities of the future seller. Some companies include them in the price of the tariff, offering them free of charge. Some models are available for free sale on the Taobao and eBay trading platforms, but must be certified and approved for use by a processing company and/or bank.
The mobile application is installed and activated. Often this service is provided by a bank or intermediary. At the same time, a little training and parameter setting will be provided.

If you work directly with the bank that provides the mobile acquiring service, you can reduce the cost of paying commissions for cash turnover.

How much does it cost to activate a mobile acquiring service - TOP 5 banks with the best tariffs

The final cost of the service is determined taking into account the features of a specific bank program and the pricing policy of the financial institution as a whole.

It should be noted that the tariffs of different banks, if they differ, will not be too much. This condition is one of the main requirements of payment systems.

There are no rental fees for using mobile POS terminals. Banks make money from commissions that are deducted from the seller. When making a payment, the system debits the necessary amount from the buyer and transfers it to the seller’s account minus the commission.

The size of the commission is inversely proportional to the turnover on such a terminal - the larger it is, the smaller the commission will be.

In the table below I have conveniently presented a comparison of the cost of connecting to a mobile Internet acquiring service:

№	Bank	Cost of mobile equipment	Commission when making a payment, %	Terminal type
1	Promsvyazbank	For free	2,75	Digital
2	Alfa Bank	1850 rubles	2,75	Digital
3	Bank of Moscow	1200 rubles	0,3-3	Digital
4	Sberbank	1500-2500 rubles	0,5-2,2	Digital
5	Raiffeisenbank	880-4400 rubles	1,7-2,1	Digital

Prospects for service development

Financial experts believe that the share of mobile acquiring among all types of payment through terminals could reach 40% by 2021. Having appeared on the market in 2011, it is confidently gaining momentum due to its convenience and accessibility. More and more reputable banks with a good reputation are becoming involved in the process of providing services.

For thousands of small entrepreneurs, mobile acquiring is an excellent way to work with bank cards, legally conduct business and make payments to customers. Considering the compactness of the MPOS terminal and its low price, this is the most acceptable option for saving costs for any enterprise. Its practicality and benefits are confirmed by the massive transition of European medium and small businesses to payments through a miniature terminal and gadget.

What you should pay attention to when connecting to mobile acquiring:

Is the tariff rate fixed or does the rate depend on turnover? This is a very important point when connecting, which is worth paying special attention to. Many banks charge fines for reducing acquiring turnover.

Conditions for the provision of equipment: rent or purchase. Conditions for maintenance and replacement of equipment in case of failure. Conditions for replacement and repair.

Features of equipment and use. How the equipment connects and works.

Terms for transferring funds to the current account: the longer this period, the longer you have to wait for money.

Deadlines for connection and consideration of the application. Not all banks give a positive answer; in order to connect the equipment as soon as possible, it is important to pay attention to this point.

By paying attention to the above points, you will be able to connect mobile acquiring without any problems.

ACQUIRING IN MULTIKAS

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How to choose an acquiring bank for individual entrepreneurs and legal entities

Today, many banks provide mobile acquiring for individual entrepreneurs and LLCs. But don’t rush to immediately choose the cheapest offer. To make the right decision, you need to consider the following points:

What equipment does the bank offer?
Is it compatible with your smartphone/tablet.
How it connects to a mobile device.
Is it easy to use?
What cards does the device work with?
How much will it cost to buy/rent?
What is the size of the commission for each transaction, is there a minimum amount?
What other payments will the bank take for connection and further work?
Where is the proceeds credited, is it necessary to open an account in the same bank, and how much does it cost?
How long does it take for money to be credited to the account?
Are there any restrictions on the amounts or numbers of transactions?
What additional services can the bank offer?
What package of documents is needed to connect and how long will it take?

It would also be a good idea to look at bank ratings and customer reviews to make sure your decision is correct.

Comparative table of tariffs for mobile acquiring

Banks	Mobile acquiring (availability and %)
Dot	up to 2.5%
Tinkoff	No
Modulbank	commission is calculated individually
Opening	No
MTS-Bank	No
Sphere	No
Sberbank	from 2.5%
Uralsib	No
Loko-Bank	No
UBRD	from 1.95%
Rosbank	commission is calculated individually
DeloBank	No
Promsvyazbank	No
Alfa Bank	from 2.5 to 2.75%
Sovcombank	No
VTB	from 2.1 to 2.7%
Raiffeisenbank	No
Ak Bars Bank	No

Internet acquiring services for individuals. persons

It is important to say right away that the possibility of connecting acquiring to receive payments to your bank account is discussed individually with each bank.

Since the state every year complicates the legislative framework to prevent money laundering, the number of banks and mobile operators willing to provide acquiring services for entrepreneurs using a personal account to receive payments is decreasing.

To connect to Internet acquiring , you will need to register as an individual entrepreneur. After this, enter into an agreement with the bank to service a current account for the subsequent transfer of money from customer payments to it.

Documents you may need: passport, tax identification number, certificate from the government service about the registration of individual entrepreneurs and an extract from the Unified State Register of Individual Entrepreneurs. A tax will be debited from the account, the amount of which depends on the chosen taxation system.

To conduct business, individuals can use another option: provide their personal account details for clients to transfer money.

The downside is that if a huge amount of money is received at a certain frequency, the seller may become interested in the Federal Tax Service. In this case, all receipts into the account will be considered income and you will have to pay income tax for individuals. persons in the amount of 13%, providing a receipt for payment to the tax service.

Owners of large online trading stores are recommended to register their activities as individual entrepreneurs. This will allow you to instantly receive payment through a special form on the website and not be afraid of visits from the tax office.

True, for such convenience you will have to pay a commission to the bank for intermediation. to connect Internet acquiring for individuals only after registering an individual entrepreneur.

Advantages of acquiring

Entrepreneurs who doubt the need to connect acquiring should familiarize themselves with the arguments in favor of this type of payment:

Convenient payment by card.
Increasing the accuracy of calculations and minimizing human errors.
Protecting the seller from fraudsters using counterfeit banknotes.
An opportunity for the client to pay with a credit card or cashback card and receive additional benefits from the purchase.
There is no need to carry out collection or take the proceeds to the bank yourself.
Expanding the customer base thanks to customers who prefer to purchase goods online.
An increase in the average check amount due to the psychological factor, because people are more willing to part with money on a card account than with cash.
Low commission charged by Tochka Bank for the service.
Increasing the speed of service to visitors.
Receiving positive feedback from customers whose needs have been met.

Connecting to acquiring will be the right decision for most business owners, but businesses with a small turnover should carefully calculate the costs and make sure of the benefits of the service.