Internet acquiring

In the article we will look in detail and describe in simple words what Internet acquiring is and why it is needed. Few ordinary people know this term, but today, thanks to this function, buyers can pay for their purchases through an electronic system.

There are several ways to receive money: through a courier service, by bank card or using an electronic wallet. Using the developed web interface allows you to safely make payments in online stores and pay for various services, for example, utility bills or telephone communications.

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Acquiring is an element of the payment system

Modern payments are difficult to imagine without the use of bank cards.

To pay for goods using a card, it is necessary not only to have a special device (payment terminal) at the seller, but also to have the possibility of information interaction between him and the bank. Acquiring implements all these functions.

To implement the possibility of non-cash payments, an entrepreneur must enter into a special agreement with the bank. Thus, acquiring is also a form of contractual relationship between the seller of goods or services and the bank.

In 2020, the share of non-cash payments in Russia was 55%. That is, we can talk about a slight, but predominance of such payments over traditional ones.

Most banks offer this service to businesses under various conditions.

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Pros and cons of acquiring via the Internet

Enterprises that use this system have the opportunity to develop, grow and increase their financial income.

Advantages:

Due to payments through bank cards of wealthy people (according to statistics, they are the ones who are more willing to pay for purchases through the terminal), the customer base is increasing.
The risks of accepting and issuing counterfeit banknotes and errors when transferring change are reduced.
Businessmen's expenses for servicing cash flow in the bank are being reduced. They do not pay large percentages for the collection service and do not pay a commission for the safety of material assets.
The image of the enterprise is improved. The use of modern technologies is “to the benefit” of an advanced organization; successful companies begin to actively cooperate with it.
Convenience is an important factor. Calculation takes place online without any extra steps. There is no need to carry a large amount of money with you, get confused in banknotes and look for small change for change.
Additional benefits from the bank are purchased subject to the receipt of its services.
The prospect of large sales via the Internet opens up.

The disadvantages include:

Small commission payments.
You will have to add an item for the maintenance and repair of the device in the “expenses” line.
It happens that the time from the start of the operation to the receipt of funds is about two days, usually this happens on non-working days.

The new system causes mistrust among ignorant people, since they have little information about the company.

Mobile cash register with acquiring

You can connect mobile acquiring not only using an mPOS terminal, but also using a mobile online cash register with built-in acquiring. In this case, there is no need to carry a lot of equipment with you. Preference for such cash registers is usually given to delivery services and couriers, outdoor trade, small shops and individual entrepreneurs.

Advantages of a cash register with built-in acquiring:

Three devices in one (cash register, receipt printer, acquiring),

Convenient work with the product catalog (if it is a modern cash register),

Light weight and small dimensions, Cheaper to purchase one device,

Possibility of issuing a printed receipt, Easier to connect and operate.

User-friendly interface, ability to collect statistics,
Mobile acquiring for individual entrepreneurs in the form of an online cash register with built-in acquiring is much more convenient and simpler, and also less expensive.

Mobile cash register with acquiring Litebox 5 — a ready-made solution for couriers and delivery services, individual entrepreneurs in any field, small shops and cafes. The cash register has a touch screen and looks like a regular smartphone. There is a receipt printer on the top of the device. The cash register operates on the Litebox program using cloud technology. Your personal account allows you to work with a product catalog, prices, purchases, and conduct detailed reporting and analytics. The cash register integrates with commodity accounting systems. A powerful battery will ensure continuous operation of the cash register throughout the entire working day. Built-in acquiring will allow you to accept payments with any cards.

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How Internet acquiring works: how it works

The figure shows how the actions are performed:

The consumer wants to buy a product or use a function using a bank card.
The reverse side (the store) accepts orders using the website, where a catalog of items with photographs, descriptions and prices is posted.
The provider checks the database, solvency and transmits all information to the payment processing center.
The processing system coordinates the cooperation of both parties, and ultimately the participants receive an instant SMS notification about the transaction.
Next, the bank transfers the client’s funds to the online store.

Is it possible to conduct business with Internet acquiring without an online cash register?

Today, accepting payment for goods or services through a website is a standard economic activity of any company. Data on payments, according to law, are required to be sent to the tax service. An online cash register allows the process of receiving and transmitting data to be carried out automatically, as well as to generate a payment document and send the data to the buyer with an electronic receipt to an e-mail address.

All these functions are already included in modern online cash registers. Accordingly, entrepreneurs who wish to conduct business using Internet acquiring technology are required to purchase online cash register equipment.

Brief information about tariffs

Prices vary from 2.5 to 4% and depend on the amount of funds received by the bank per month. As a rule, several options are considered for assigning the amount of a certain commission for a turnover of money from one to ten million rubles. The cost is due to the need to maintain the software around the clock for seven days.

Banks that are equipped with their own processing have the right to provide acquiring services. Some companies may be representatives of a financial institution and act on its behalf. For companies selling through a website, it is much more profitable to work with an acquiring bank, since this reduces commission costs somewhat. If the agent does not have the necessary license, then entrepreneurs risk their money, since the other side does not guarantee a positive end result.

Acquiring: what is it in simple words

Acquiring is a technical and information interaction between a credit institution, a seller and a buyer.

To describe acquiring in simple words and explain what it is, it is enough to imagine a standard situation. The buyer intends to purchase goods in the store and not use cash.

To pay without using cash, the seller must have a special terminal for reading contact and contactless payments. In addition, information about the payment made must be sent to the seller’s bank for crediting funds, that is, the terminal must be connected to the bank’s information system. If all conditions are met, the money will be successfully credited to the seller's account and the transaction will be completed.

Additional functions of the Internet acquiring system

Various services are offered:

Invoices are issued (invoicing) through Yandex cash register in emails, messages, and on various social networks (for example, Odnoklassniki or VKontakte). The convenience of this procedure is that the client can pay directly from this page.
Click the mouse once on the “payment” line, but you will not enter your data.
If you need to verify information about the availability of goods, you can temporarily freeze the client’s funds.
Automatic payment (recurring) allows you to debit money from the account during the next required payment without the participation of the client.

Types of acquiring

There are several types of acquiring, and now we will look at them all.

Trade acquiring

This type includes stationary POS terminals and portable ones. They are convenient for location at the cashier's workplace, as well as in public catering establishments. This category also includes vending - a machine that sells coffee, various drinks, snacks and much more. Cash register machines (CCM) also belong to trade acquiring. They are usually connected to a cash drawer, scales, scanner and other equipment. These can be found in hypermarkets.

Some banks provide terms free of charge.

Cash desk 54-FZ is also a trade acquiring service, but it not only accepts payments, but also prints checks, sends reports to the tax authorities, can count balances in warehouses and has the ability to connect additional equipment.

Mobile acquiring

Many people confuse a portable terminal with mobile acquiring, and although they have something in common, they are a completely different terminal. It's the size of a smartphone or smaller, and connects via a headphone jack. And the acquiring operation itself is carried out using a mobile application.

This is very convenient for those who deliver or engage in private activities.

In any online store, when you make a purchase, you will see a window where you need to enter your card details. These payment systems are called Internet acquiring. By installing them on your website, you will not have to pay for equipment rental, you will only be charged a transaction fee, and thanks to the latest technologies, payments can be accepted even from abroad.

Acquiring without a cash register is one of the types of online acquiring.

But that's not all. It is not necessary to create a website and prepare a payment page. If you operate through social networks, then you will only need to issue an invoice to the buyer for payment at the online checkout via a personal message or email. Please note that there may not be an electronic cash register.

Online cash registers using technology

Since July 2020, a new law has come into force obliging retail outlets and enterprises to use cash register systems. Online stores should also switch to this system. Only the device for this purpose does not have printers for printing receipts; they are transmitted to customers electronically. The new type of equipment will not have to be constantly monitored, because special software has been created for this.

Bank card payment terminal for individual entrepreneurs: what to choose

Select the equipment depending on the type of acquiring you are going to connect. Internet acquiring does not require a POS terminal. Data for authorization and card verification are sent to the processing center from the store’s website.

Ingenico ICT220 GPRS
18 690 ₽
18690
https://online-kassa.ru/kupit/ingenico-ict220-gprs/
OrderMore detailsIn stock
Ingenico ICT250
15 reviews
26 458 ₽
26520
https://online-kassa.ru/kupit/ingenico-ict250/
OrderMore detailsIn stock
Verifone VX520 GPRS CTLS
14 990 ₽
24490
https://online-kassa.ru/kupit/verifone-vx520-gprs-ctls/
Read also: Make money in the automobile business: from scratch and with minimal investment
OrderMore detailsIn stock

Equipment for trade acquiring for individual entrepreneurs

A stationary POS terminal powered by the network is suitable. Such devices are usually installed in stores where there is a wired network connection, although they can work via GPRS and Wi-Fi (depending on the model). Suitable options:

Ingenico iCT220 GPRS. It works from a power outlet; you can use wired Internet, a SIM card or a telephone line to transfer data.
Ingenico iCT250. Designed for wired Internet. Reads smart cards and those with a magnetic stripe.
Ingenico IPP320. Connects to PC, POS or cash register via USB. Accepts cards with chip, magnetic stripe, contactless payment. A good solution for food retail, restaurants, cafes.
Verifone VX520 GPRS CTLS. Compact device with high performance. Types of communications: mobile communications via GPRS, Dial Up telephone communications, wired Internet. Accepts all types of payments - cards with magnetic stripe, chip, contactless payment.

If you rent a POS terminal from a bank, its specialists will help you choose the appropriate model. In this case, all the features of your business will be taken into account.

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Which Internet acquiring service to choose?

To use this system in your work activities, you need to consider several options for companies providing the service:

Compare commission rates and choose the most suitable tariff.
If you do not want to open a current account with a financial institution, find out whether cooperation is possible without this.
Technical support should respond promptly to your calls about problems.
Ask about the possibility of switching to an individual tariff.
The cost of connecting the service should be lower than that of competitors.

After all the recommendations have been completed, find a company that is suitable for you and submit an application.

Step-by-step instructions for connection

Connecting merchant and mobile acquiring follows the same scenario - it is a simple procedure. To do this you need:

Find the page of the relevant bank on the Internet. Each website has an “Acquiring” section, go to it.
It contains all the information about tariffs, connection periods, interest rates. But some banks leave this question open, without providing information about the cost. In these cases, the tariff is calculated individually after submitting an application.
To apply for acquiring, select the “Connect” command.
A special form will open for you to fill out information about the company. Usually there you need to indicate the organization’s tax identification number, owner’s full name, phone number, and email address.
After filling out the data, submit your application by selecting the “Submit” command.
Wait for a call back from the bank manager. This usually takes one day.
Discuss with the employee again the terms of connection, the cost of the tariff and the interest rate. Don't forget to inquire about the cost of opening and maintaining a current account.
After this, the manager will provide a list of documents required to connect acquiring. Collect them and send them to the bank's post office.
Next, you need to wait for the connection request to be approved. Banks set different deadlines: from 2 to 5 working days.
After approval of the application, agree with the manager on the date for installing the terminal and signing the contract.

You can connect a mobile type of acquiring in a similar way. Before signing the contract, we recommend that you read it carefully.

Pay attention to:

cost of tariffs;
interest rate;
equipment price;
current account value;
name of equipment, its quantity.

All points must coincide with the conditions discussed earlier. If the interest rate is different, you have the right to refuse to enter into the contract. Also pay attention to the fine print.

Connecting Internet acquiring

We offer you several ways. Consider all the pros and cons of this action.

Financial institution

Until now, working with banks is the most popular option among clients. One advantage is the minimum commission for providing the service. But to do this, you are required to provide a large package of papers, which will include: a photocopy of a personal document, a sample of your signature, TIN, an extract from the Unified State Register of Individual Entrepreneurs and an image of a seal or stamp.

It may take up to 30 days to review the issue.

Aggregator

When using it, various payments are possible with bank cards, electronic wallets, and mobile phones. Connecting to the service is free, but the downside is the rather high cost for the service. The client will pay up to 5 percent commission on the transaction.

Provider

A company that has a processor and controls the entire payment stage from the initial to the final stage. You will have to pay for the connection, but subsequently you will be guaranteed protection from fraudulent actions of third parties.

The final cost of the service is determined and depends on the following conditions:

What will the online store sell?
What is the protection and safety from the operation performed.
Who is the supplier?
How will the consumer be served through his personal account?
Will you be able to make additional payments?
Will you enjoy a good reputation with the bank so that it will provide you with a loyalty program?

Let's consider the question of how to connect Internet acquiring. To do this, you must perform simple manipulations:

After choosing a provider, decide on the most suitable tariff plan.
Submit an application indicating your personal information and the company's field of activity when using the site, or fill out an application at the bank and submit it to specialists in this field. All information provided and the profitability of the enterprise will be reviewed within five working days.
You will be offered a contract in the office, or a specialist will bring it to your registration address if there is no territorial office in the city. You must read it carefully and put your signature with a transcript on each sheet.
You will be advised about calibrating the plugin for the service.
Test the new service yourself by purchasing your product using a bank card.
If yes, inform customers about the new feature.

Internet acquiring for individuals - what is the convenience for buyers and sellers

The Internet acquiring system has many advantages for all parties to the transaction. You can consider this issue in more detail using the example of the novice businessman Petya and the average buyer Vasya.

Having created an online version of his store, businessman Petya immediately decided to connect Internet acquiring to his website. As it turned out in the end, such expenses were completely justified.

Firstly, due to the public availability of the Internet, Petya was able to attract new clients not only from neighboring regions, but also from remote regions of the country.

Now Petya is thinking about the possible start of international commercial activities and the start of cooperation with neighboring countries. The option of making international payments makes this idea as realistic as possible.

Petya also noted that the Internet acquiring system providing services for individuals made it possible to reduce the costs of activities related to the processing of cash.

These include wages of employees, collection and other actions. Now Peter intends to open several additional online retail outlets.

Summarizing everything that was said above, it should be noted that for an online store this brings only advantages:

increase in profits;
expansion of the geography of activity;
increasing sales volume;
reduction of collection costs;
the ability to make purchase and sale transactions around the clock.

Buyer Vasya was also able to appreciate all the advantages of such a service. Now he won’t have to waste time visiting stores. To make a purchase, Vasya just needs to go to Petya’s website and select the required product.

Thanks to Internet acquiring, payment is made in a few clicks. As you can see, the scheme for buyers is quite simple.

In one of our articles, we talked in detail about how to connect mobile acquiring. This service will also allow you to attract new customers and simplify your work with cash.

Possible risks

Fraudsters can deceive both you and consumers:

Very often, unscrupulous sellers come into contact, lure the client with favorable prices, and after receiving the money, they simply disappear and delete the web resource.
When personal data on a plastic card is stolen, informants pass it on to criminals, who skillfully write off money from the account.
Theft of funds from a card, bypassing the seller. Fraudulent actions are used to find out the details of enterprises, which banks and clients they work with. Next, they inform all parties about the change in the company’s data and monitor how funds are transferred to false accounts.

Trade acquiring without a current account

Looking at the acquiring scheme, it becomes clear that without a current account it is impossible to use the service, since the bank will have nowhere to transfer funds. LLCs do not have such questions - they must have a current account. But individual entrepreneurs, having the right to use a personal account and card for business activities, ask themselves: can they be connected to acquiring? The clear answer from banks is no. For this purpose, only the current account of legal entities is used.

Many individual entrepreneurs accept payments from individuals to a personal card via online banking