Corn dog business

"Wow! Corn dog"

• Down payment -Yes
• Investments - from 79,000 ₽
• Payback - from 1 month
• Address - Ekaterinburg, st. Titova, 1
• Website - https://vau-corndog.ru
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The first establishment “Wow!
Corn-Dog appeared in 2011, and the company’s franchising program started in 2020. At the moment, it has three of its own outlets, and more than seventy franchise outlets. The information about the franchise emphasizes that cooking here does not require any skills - it is accessible even to a beginner who only knows how to make sandwiches. Actually, the basis of the recipe here is the filling wrapped in dough. That is, it may mean sausage in a kind of dough, or something sweet. Again, you don’t need a large area to open a point, because the smallest kiosk will do the job. As indicated by the franchisor, the net profit per month here can be about fifty thousand rubles. The partner, of course, is provided with all the support for running a business. In the course of cooperation, a proprietary marketing strategy is used. The entrepreneur also receives technological maps and other instructions for successful franchise activities.

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Reviews about “Wow! Corn dog"

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For such a franchise, the price is very cheap. Because they sell truly ready-made solutions. I am the owner of a cafe. In the summer we decided to stop at the embankment and settled on a corn dog. It seemed that the new product would work. And she went. We had nothing like this before. The product is really tasty and quickly gained popularity.

What can I say. Everything is fine, I liked everything about the company, I think. It’s comfortable to work with, they help, support and tell you everything. Now I have two racks and started with one. Last month we switched to a new design - it’s better and more modern, and sales have also improved. What I also like is that all questions and problems already have answers and solutions. I had never been involved in business before and worked in a completely different field. This is my first experience and it seems quite successful.

I am satisfied with working with the management company. There is no free money, but no one seemed to promise me that. I made a profit of 50,000 rubles, which I consider a cool result for my small town. Let's see, maybe I'll hit the ceiling soon and then I'll need to open the next point.

I am from Perm! In January I contacted the Wow Corn Dog company for the first time. I was interested in the franchise due to its price and, in general, given that I had no experience in business, I signed an agreement with them and started working. At first it was difficult, especially with a place, many landlords refused. But the manager with whom I worked approached this issue differently and suggested not a shopping center (which I was targeting), but to consider all possible places: shops, sports grounds, markets, universities. At first I was skeptical about this proposal, but did not deny it. As a result, we stood in the checkout area of ​​the central market. What I liked most was that the Manager was constantly in touch with me and helped with the launch as best he could. I thought it would be difficult to find employees, but in the first five days I received 30 responses from interested future employees. Among the difficulties, I will highlight the main thing: it is difficult to combine the main job and launching a business, I coped with this task, it took about 4 weeks to launch the outlet. The official opening was exciting, when a lot of people immediately came running to us and we managed to sell more than 200 corn dogs in 4 hours. This is a cool experience for budding entrepreneurs. If I had started a business myself, without support, I would have probably spent a lot more money and effort.

Results of openings of retail outlets `Wow! Corn dog for June

Every day to the group of companies “Wow! Holding” is joined by partners from different cities. Our managers accompany them from the very beginning of their acquaintance with the project until the opening of their own retail outlet, and continue to advise them afterwards. This month we want to show off our franchisees and their success in starting their own businesses.

Vyacheslav opened his own outlet under the “Wow! Corn dog” in Astrakhan. “Everything went great. People were happy, and so was I. Even the employees of the shopping center responded well; this promotion is especially convenient for them,” said the partner.

Despite the fact that Vyacheslav was let down by his employees and did not show up for work, he coped with dignity himself. “It so happened that I had to stand alone. I managed, but there were people who waited for a long time, although I did not receive any negativity from them. I also had balloons at the point, so I had to manage to distribute them too.” Waiting for the order was brightened up by the interesting process of preparing snacks, because each dish was prepared in front of people.

The support manager received excellent feedback from the partner: “We worked well with Yaroslav,” said the franchisee, “he explained a lot to me, he was always in touch.”

You can try Vyacheslav’s delicious corn dogs at the address in Astrakhan: Grand River shopping center, 3rd floor (Vorobiova proezd, No. 10, building A).

Anton opened the shopping pavilion “Wow! Corn Dog” in sunny Anapa and held the “Pay what you want” campaign. The franchisee said that the opening went well, despite the fact that there were not many customers. The beginning of the swimming season played a role: “We are a southern city, and the last few days the weather was bad, but on the opening day it improved, and people ran to the beach. Usually, when the high season comes, they get enough of the sea and start walking and buying food,” Anton shares his experience. For some, it was new that the dough was baked and not deep-fried. Even though the product is prepared and served fresh, it’s not like it was baked in the morning and it sits there. Everyone enjoyed it. The impressions were good."

The support manager also received a pleasant review of his work: “In general, Yaroslav works very well. Always conveys information clearly and responds promptly. Working with him is a pleasure."

Fresh corn dogs in Anapa are located opposite the Alisa shopping center, at the intersection of Krasnodarskaya and Gorky streets.

The opening of a retail outlet “Wow! Corn dog" under the leadership of franchisee Natalia: "I really liked everything. It was scary, I didn’t sleep the night before the opening, I was very worried. But when everything happened, we were happy. A lot of people came, everyone was interested in corn dogs. The children were very happy that they could get a dish for at least 10 rubles. Some adults paid even more than the price list. They said that since they had a holiday, they wanted to make a holiday for us too.”

There was 1 employee working at the point, with whom Natalya was very pleased. The partner herself did not stand aside, she was busy baking corn dogs. Customers purchased dishes even before the start of the “Pay what you want” promotion, and at lunchtime there was already a line of guests.

Natalya positively noted her support manager: “Yaroslav conveys all the information clearly. All questions are answered quickly, you can contact us at any time.”

Come try delicious corn dogs in Engels on Lenin Square (Amusement Park)!

Svetlana officially opened her retail outlet “Wow! Corn dog" in Yakutsk. “The event passed in one breath,” says the partner, “they came to their senses only after 10 o’clock in the evening. The flow of people continued endlessly, and the “Pay what you want” campaign played a role in this. There were three of us working. One did not leave the waffle iron and was constantly cooking. The second person kept the record book and kneaded the dough. I took orders. It turned out like in a real fast food cafe: I wrote down orders on stickers and stuck them on the cook. The work turned out to be coordinated and productive. People appreciated it, everyone really liked the Yakut novelty.”

The franchisee praised the work of the manager's employee.

Come try delicious corn dogs in Yakutsk on the embankment of the 202nd microdistrict!

Maria opened a business “Wow! Corn dog” in Syktyvkar. She chose an unusual placement format for the project - a mobile tent. “This was a trial opening for the holiday. We set up a tent on June 12th. It so happened that on this date there were 3 holidays at once: Russia Day, Syktyvkar City Day and Ecologist’s Day. There were a lot of people,” says the franchisee.

She shares her experience: “For example, I prepared 2 corn dogs and placed them on the point. People immediately became interested, came up and asked what it was and what they were eating it with. I chose a place near the central square, where there is a lot of traffic. I’m very pleased with the opening, I didn’t expect there to be so many customers. I ran for groceries 2 times and kneaded the dough. It was possible to work in the tent format in the future, but we were given a limited time.” At the beginning of the day, the partner worked independently, but as soon as the line began to grow, her friend came to the rescue.

The franchisee was pleased to note the work of the manager's support manager.

We wish our franchisees success and prosperity! Join the company’s projects “Wow!” Holding” can be carried out by anyone: from an experienced businessman to a beginner.

Support managers provide assistance to each partner: searching and arranging a place to open a point, recruiting personnel, instructing in the preparation of products sold, and much more. We accompany entrepreneurs at every stage of the formation and development of a project.

"Wow! Holding” does not just sell you a ready-made business, but becomes your responsible partner who you can rely on in solving any problem.

Franchise Wow! Corn dog

"Wow! Corn Dog” is a chain of fast food outlets. The basis of the menu is corn dogs. A traditional corn dog is a fried sausage coated in corn dough. Sweet corn dog - fruit in corn batter.

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"Wow! Corn Dog is a chain of fast food outlets that serves traditional and sweet corn dogs. We serve corn dogs with sauces, hot and cold drinks, and snacks. We offer clients discounts and bonuses.

Mono fast food concept "Corn dogs"

Corn dog is a variation of the classic hot dog, which is a sausage on a stick baked in dough. Corn flour is used as the base for the dough.

A distinctive feature of the concept is that the corn dog is prepared directly in front of customers. That is why the product is always hot, fresh and deservedly popular.

The prospect of opening such a business in Russia is connected with several points.

1. popularity of fast food as such plays into the hands of the entrepreneur . According to estimates, at the end of 2012, the turnover of fast food outlets in Russia increased by 30% - few consumer markets now demonstrate such dynamics.
2. The corn dog itself is new to the Russian market, although the history of its appearance in the United States goes back almost a hundred years.
3. To start a business, you need to purchase a set of equipment for preparing products (a work table, a corn dog machine, a mixer, an insulated bag, a kettle), as well as a collapsible sales tent.
4. Corn dogs are an inexpensive, democratic product aimed primarily at consumers with average incomes. The key issues in this type of business are two: the correct placement of the point and the purchase of quality ingredients (sausages).

The main assortment of the outlet will be corn dogs themselves (with three or four types of sausages), as well as hot and cold drinks.

The preferred locations for fast food “Corn Dogs” are near significant flows of people, namely:

• intersection points of major traffic flows;
• exits from the metro, markets;
• educational institutions.

If you position corn dogs in the middle and higher price categories (for example, due to higher quality sausages), then such points will be able to successfully operate in shopping and entertainment centers.

Franchise Description

We sell franchises for branded counters in shopping and shopping and entertainment centers.

The cost of the franchise is 79 thousand rubles. It includes: a package of documents and instructions for starting a business, corn dog recipes, two sets of uniforms for staff, a branded counter, equipment for preparing food and drinks (containers, waffle irons, mixers, blenders).

Investments - 10 thousand rubles. They are distributed for advertising, rent and purchase of products. Monthly operating expenses include rent - 5 thousand rubles, purchase of raw materials - 24 thousand rubles, payroll - 30 thousand rubles, payment of taxes - 5 thousand rubles. There are no royalties or advertising fees.

The average turnover of a point of sale is 120 thousand rubles per month. Average profit is 55 thousand rubles per month. The investment pays off in 2 months.

Example of financial calculation

Opening costs

Revenue per month

Number of average checks per day

Taxes and other expenses

Training and support

We train and train employees. We help you choose a location for a point, register an individual entrepreneur, choose a tax regime and issue permits. We provide contacts of product suppliers or arrange delivery to the franchisee. We provide corporate style guidelines and branded printing layouts (business cards, badges, flyers). We regularly advise franchisees on current issues.

The lump sum fee includes:

Branded stand Ready-made branded stand, complete with menus and logos. You can assemble the rack yourself, and then easily place the equipment in it.

Necessary equipment The franchise package already includes the necessary inventory and equipment for preparing corn dogs: storage containers, a specialized cooking device, a mixer, a blender and much more.

Unique recipes You will have access to a secret recipe for preparing uniquely delicious corn dogs.

Training and support We will reveal all the pitfalls and teach entrepreneurial techniques for better business management. You can always contact us for advice.

Branded workwear For employees, a corporate style in the form of workwear is also provided. After purchasing a franchise, 2 sets will be available to you.

Help with choosing and renting a location. We will select the optimal location in terms of traffic and rent to open a point.

Recommendations for maintaining a point We will provide detailed instructions in which you will find answers to the most frequently asked questions from entrepreneurs.

Supplier contacts We will provide contacts of suppliers from your city, or we will arrange delivery of goods to you.

Help with documents We will provide assistance in preparing official papers, such as: tax regime, permitting documentation and more.

Advertising materials and brand book Guide to using corporate identity, badges and business cards, flyers and much more.

Other current payments: from 10,000 rubles. Rent, purchase of ingredients, etc.

Corn dog recipe

To prepare corn dogs, take wheat and corn flour in equal quantities and mix them well. Then salt, baking powder, egg and a small amount of milk are added to the flour mixture. The dough should be very thick so that it sticks well to the sausage. Before dipping the sausage into the dough, roll it in flour, otherwise the dough will not stick to it. To evenly cover the sausage with dough, it should be transferred to a deep container. The corn dog is then deep-fried or baked in a sausage maker.

Corn dog business

Selling corn dogs as a business: equipment, corn dog machine, cooking technology. Cost of a corn dog. Corn dog reviews.

What is a corn dog?

Corn dog is a sausage in corn dough on a stick, cooked in hot vegetable oil. The homeland of the corn dog is North America, where it appeared in the 20s and since then has become the most popular representative of fast food.

Corn dogs are very tasty, the smell of roasted sausage and fresh baked goods made from corn dough attracts customers very well, and the demand for corn dogs is consistently high.

The idea of ​​the business is to open a stationary or mobile outlet selling corn dogs with a variety of fillings, because you can fry not only sausage in dough, but other fillings - banana, apples, jam, cheese, etc.

We have already discussed how to open a stationary outlet and what requirements the SES imposes on street food sales in the article about the hot dog business. In this article we will take a closer look at con dog equipment.

What is a corn dog?

This delicacy originated in the United States of America. In English, corn dog means corn dog. This dish got its name due to the fact that it is prepared from corn flour. To prepare it, you should knead a very thick dough, reminiscent of batter. Then the sausage, put on a skewer, is dipped into it. It is better to dip vertically, then the dough will evenly cover the sausage, and the finished dish will have a more appetizing appearance. After this, it is deep-fried or in a frying pan with the addition of a large amount of oil.

In US stores, you can find frozen corn dogs in the frozen food aisles. This version of the finished products can simply be fried in the oven or microwave, but they will not have a golden crispy crust.

This instant dish can be served with various sauces. In the homeland of the delicacy, they like to eat it with mustard or ketchup.

Corn dog: equipment.

To prepare corn dog, you can use deep fryer (a stainless steel container in which sunflower oil is heated).

The cooking process is quite simple, the sausage is put on a wooden stick and dipped into a container with dough, then dropped into boiling vegetable oil for 3 - 4 minutes. Then the finished corn dog is removed from the fryer and placed on a wire rack to drain off any remaining oil.

Deep frying is more suitable for stationary retail outlets and cafes,

but instead of deep frying, you can use a corn dog machine; it is more suitable for street trading.

The device consists of a matrix mold for 6 corn dogs, the cooking process is as follows.

The molds are greased with vegetable oil, liquid dough is poured into the lower mold, a sausage strung on a wooden stick is placed, the sausage is poured with dough on top, the upper half of the mold is closed. After 4 minutes, the mold is opened and the root is ready. The whole process takes about 6 minutes, during which time you can prepare a batch of 6 corn dogs.

Also, to organize corn dog trading you will need:

Mixer for preparing liquid dough.

Refrigerator for storing dough, sausages and other fillings.

If you trade in a mobile outlet, you can bring ready-made dough and fillings to the outlet and store them in a thermal bag.

Corn dog business.

Is it profitable to sell corn dogs?

The cost of a corn dog is 80 - 100 rubles, the cost price is on average 30 rubles, the profit from the sale of each corn dog is 50 - 70 rubles.

A point located in a good location, for example in an amusement park, has a stable 150 - 200 customers per day, a profit of more than 7,000 rubles. per day, per month about 200,000 rubles, but from this amount you also need to deduct rent for a place for trade, taxes, salary to the seller, electricity bills and other unforeseen expenses.

But you shouldn’t limit yourself to just selling corn dogs; you can also expand your range with hot dogs, burgers, and offer customers coffee and tea.

Business Features

Corn dogs are sausages wrapped in dough on a stick. The recipe for this dish is very simple and affordable. It differs from the hot dog recipe in that the dough is made from corn flour, which gives the sausage a special flavor and forms a golden crust.

According to experts, the popularity of fast food has grown by almost 30% in recent years, so the corn dog business is a fairly promising area of ​​entrepreneurial activity.

Such products are designed for workers, students and employees, that is, for consumers with average incomes. In our country they make up the majority of the population. At one outlet, you can also sell coffee or fresh juices along with sausages.