- November 8, 2018
- Business plans
- Fedorova Victoria
A person who sews well can freely get a good income from this activity. Sewing bed linen is one of the profitable and affordable types of business. Such a product is in great demand, so budding entrepreneurs choose this line of activity. How to organize a bed linen business?
Why bed linen
It can be noted that the business of sewing bed linen at home is a profitable business. It has high profitability and a short payback period. This applies both to tailoring in general and to the production of bed linen in particular. This applies to the common home based business. It is best for an entrepreneur to offer bed linen that is in demand, and in this case competition remains small. These criteria include the production of bedding.
Its production is not particularly complex. Sewing is carried out according to known parameters. According to statistics, this consumer niche is only 70% filled. At the same time, 75% of consumers prefer domestically produced products. Next comes Chinese and Turkish bed linen. Italian products are of higher quality and cost, so not everyone can afford them.
At the same time, bed linen is a product that no home can do without. It is clear that the products are not essential goods, but with proper organization they can generate good income.
Benefits of custom tailoring
Since the times of Ancient Rome and Greece, women have tried to create prototypes of underwear. It served the function of protecting intimate and sensitive areas from external influences, and also served as decoration for one’s own body and maintained shape.
And although today the fashion industry offers a diverse selection of finished products in this direction, starting the production of underwear still turns out to be a good idea. Even despite the seemingly high competition, with a creative approach and quality work you can easily find your niche and reach a good level of constant profit.
Every woman knows how difficult it is to find the perfect bra, how difficult it is to choose a style that will be comfortable and well emphasize the shape of the breast. At the same time, linen should also be affordable. And even in this case, after six months, due to rapid wear and tear, you have to look for the next new set.
Most manufacturers try to produce mass products of standard sizes and “running” styles. But for many women, this means that it is much more difficult for them to find the right set for their individual characteristics. Therefore, sewing underwear at home, taking into account the build and shape of each client, will always be in demand.
The attractiveness of this business for beginners also lies in the low initial costs. You can develop and expand gradually by investing money you have already earned in it. To get started, all you need is certain skills, some sewing material and a working sewing machine.
Types of products
A small production can offer its customers the following products:
- bedding;
- pillows, blankets and bedspreads;
- blankets and mattress covers;
- sets for children;
- ZD sets.
Which direction to choose, you need to decide for yourself. You can produce the entire range of products, but in minimal quantities. The most profitable bedding business idea includes sewing children's sets. However, there is a significant level of competition in this segment.
Currently, ZD bedding sets are especially popular. If you organize the production of such products, the enterprise will develop quickly.
For successful trading, you need to provide the client with a wide choice. After all, clients will most likely be people with different income levels. Therefore, it is necessary to cover all categories of the population.
It is best to offer customers both cheap bedding options and exquisite ones. It is important to use a variety of materials.
The process of sewing designer underwear sets
People will always like to dress beautifully, and sometimes they are willing to pay a lot of money for a quality product - the main thing is that it is pleasant to wear. Do-it-yourself production and sewing of underwear is a business whose relevance is difficult to underestimate. Young people, unfortunately, do not have a lot of money, so at first you should not register as a student (although in the future you must do this), because in 2017 it will cost at least 10 thousand rubles.
If there is not enough knowledge regarding this issue, then you can register an individual entrepreneur in Nizhny Novgorod through the services of this company, and at a very reasonable price.
At first, you should focus on sewing only one type of underwear, for example, sets in a “bottom-top” combination. And after customers begin to trust your products, expand the range, work on new models.
Uninformed readers who are interested in this type of activity should know about the basic aspects of making such accessories:
- purchase and preparation of materials;
- design creation and pattern making;
- cutting fabric (serging, if necessary);
- tailoring;
- depending on the design - trim with beads, sequins, lace, ribbons.
Sewing underwear - patterns
The sewing process contains many additional stages, and, of course, such production takes a lot of time, however, this justifies the high demand for designer products. If necessary, you can complete courses in sewing underwear - there are several of them in Nizhny Novgorod. It is not necessary to look for the most expensive and prestigious master classes (that will come later) - first, it is enough to get the basics, and then go learn from famous professionals.
Organization of production
The easiest way to organize a bed linen business is at home. To do this, you do not need to have any special skills in cutting and sewing. The products have a simple shape and are completely easy to process.
Production carried out at home will require only patterns of European standards, special equipment and mastered technology for sewing products. It includes the following steps:
- location of patterns on the material;
- cut;
- sewing and finishing of edges;
- steaming of finished products.
After sewing the product, they begin advertising and marketing the product.
If you have an idea to create a large-scale production, then you need to create a detailed business plan for bed linen: its production and sale. This involves the official registration of the enterprise. To get a significant place in the market, you need to organize a huge production, so they register an LLC. It will allow you to establish interaction with large suppliers of fabric and other consumables. The release of a large number of bed linen helps to conquer the market.
Despite this, an entrepreneur with small sales volumes will also find his place in the sales segment. Currently, non-standard furniture is used when creating interiors. It requires bed linen that differs in size from the standard one. Private entrepreneurs will be able to sew products.
Therefore, such a business can focus on sewing and selling a small amount of exclusive goods.
Packaging for storage only?
I don’t know why you need information on packaging bed linen. I can only guess. Perhaps you are looking for packaging for the product you are producing. Maybe you sell packaging for bed linen. Packaging plays an important role not only for bedding, but for any product. Initially, packaging was invented in order to preserve the goods. Storage and transportation from the factory to the point of sale can spoil the quality of bed linen. The packaging preserves the product without damage.
Storage is important. But nowadays, packaging has begun to be used to attract buyers. The competition is huge. In order for a client to choose and buy bed linen, you need to attract him. Because there are many hypermarkets, and there is a lot of goods there. You can stand and choose the right set for a long time, unless of course you know a good company.
If the packaging is original, high-quality and memorable, it will attract the buyer. In the future, if the buyer likes everything, he will easily find your bedding sets. Even if there are many kits from other manufacturers in front of him.
Let's talk a little about bed linen design
Materials and equipment
To organize the sale of bed linen as a business, first of all you need to ensure that the product is affordable and of high quality.
According to experts, the population prefers to buy bedding made from natural fabrics such as calico, linen, cotton, satin or silk. The most popular items include calico linen. This is a practical fabric that does not change with numerous washes. The design on the fabric does not lose its appearance even after long-term use. In addition, the fabric practically does not wrinkle.
Before starting a bed linen business, you need to find reliable suppliers of raw materials. This problem is easily dealt with by large companies that are engaged in wholesale sales of fabrics in different localities of the country. Sewing bed linen is a profitable business, but it is necessary to properly organize the entire production cycle.
To manufacture products you will need special equipment. To equip a small workshop you need to spend about 50 thousand dollars.
To do this you will need:
- industrial sewing machines - from 20,000 thousand rubles per 1 piece;
- overlock - 25,000 thousand;
- machine for processing loops - 25,000 thousand rubles;
- steam irons - 7,000 rub.
To make bed linen you will need:
- cutting tables;
- special knives for cutting;
- ironing board;
- accessories.
All equipment and materials costs must be included in the bed linen business plan to determine future profits and profitability.
How much money do you need to open a bed linen store?
Many aspiring entrepreneurs can open a department selling bed linen. Bed linen is in constant demand among consumers and is one of the most popular gifts. The advantage of trading BCP (bed linen) is that, compared to clothing, you do not need to purchase many different sizes for each client. This results in a low entry ticket to the business - to open a small department selling bed linen, it is enough to invest about 300 thousand rubles in the product.
According to experts, only in the crisis years of 20014-2015 in the textile industry there was a decline in production, by about 15% compared to pre-crisis indicators. And in 2020, the turnover of the bed linen market returned to its previous level and in subsequent years there has been an increase of 10-12%.
More than 60% of the market for bed linen sets is occupied by domestic manufacturers, these are such giants of the textile industry as the Ivanovo Textile Association (ITO), Volzhskaya Textile, and the Russian Textile Alliance. The rest of the market (40%) is occupied by manufacturers from China, Turkey, France, Italy and Spain.
The bed linen market is divided into several segments:
- Low, bed linen sets up to 2000 rubles;
- Medium, sets from 2000 to 3500 rubles;
- Premium or elite, sets over 3,500 rubles.
The first, budget segment includes Russian-made kits, mainly from small garment factories. Large Russian and foreign manufacturers (Turkey, Italy) operate in the medium and premium segments. At the same time, more than 90% of all underwear is purchased in the low and middle segment, since such underwear is practically not inferior in quality to more expensive sets and is quite comfortable. When purchasing luxury underwear, the consumer pays more for the brand than for quality. Therefore, in order to please every customer, the assortment of the outlet should include both cheap and expensive bedding sets.
Among the materials, bed linen sets made of cotton, linen and silk are in greatest demand among consumers. At the same time, cotton comes in first place, followed by linen, and the top three is occupied by cotton wool. The markup on goods at retail is at least 50%.
Premises and staff
When starting a Bed Linen at Home business, you can save significantly on renting premises, purchasing equipment, wages to workers and taxes.
In order to open a larger-scale production of linen, you will need a room with an area of 150 square meters. m. It must be located outside the city, in urban-type settlements or rural areas. The factory needs to be divided into several workshops:
- cutting shop;
- department where ironing is carried out;
- sewing factory;
- department for packaging goods;
- finished goods warehouse;
- warehouse for fabrics and accessories.
Renting such premises will cost 80-110 thousand rubles per month. All workshops must meet established requirements.
The number of personnel per shift should be at least 5-6 people. The owner of the production can hire a qualified designer to develop models of bed linen.
Sewing your own underwear: room
Most modern sewing machines are quite compact: they fold up and are put away in special cases, so you don’t need a lot of space for storing fabrics and equipment. You just have to allocate a couple of shelves in the closet and your storage unit at home is ready.
Fashion designer's workplace
A desk can become a workplace; we advise you to remove all unnecessary things from it before starting work, because, as you know, there should be no distractions during the work process.
Costs and profits
Before you open a bed linen business, you need to calculate all the costs.
Mandatory expenses include:
- equipment purchase;
- purchase of fabrics and accessories;
- advertising;
- rental of production space.
To organize a factory you will need about 50 thousand dollars. If you run your business correctly, you can achieve a net profit within 6-8 months after starting work. The profitability of such production, according to experts, is 30-40%.
Advertising and sales
Sales of finished products is one of the most important aspects on which the success of an enterprise depends. A business plan for sewing bed linen includes a clause that usually indicates all the ways to sell finished products. The search for clients should be done at the planning stage. If you manage to establish stable sales, the enterprise will begin to generate constant income. Otherwise, it will not withstand competition and will incur losses.
To attract potential customers, you need to create a catalog and distribute it to retail outlets that sell similar products.
Bed linen also sells well online. This can be done primarily for advertising purposes. Advertisements are posted on the Internet offering to sew custom-made underwear or selling ready-made sets. You can also place advertising banners on thematic websites. You can find more favorable terms for the supply of fabrics, accessories and other consumables through the Internet.
It is best to create an online store where you can provide the entire list of the offered range of products, their full description, terms of sale and discounts. This will increase the quantity of goods sold.
Choosing the right one
Individual tailoring of linen is a type of activity that requires searching for a consumer audience. When organizing a business, it is important not to save money on materials and to ensure high quality products.
Suitable premises
At the initial stage, a workshop should be equipped. If you plan to sew products in the apartment, then for productive creativity you should create a cozy workplace. In this case, you need to take into account the location of the source of natural light. If there is not enough space in the apartment, then you can work in the bedroom, choose a corner of the living room by the window, or an insulated loggia.
The table should accommodate a sewing machine, a lamp or luminaire, materials, a set of tools, accessories, and leave room for working with patterns or a laptop. To store materials, you can use table drawers, shelves, a chest of drawers, or a rack.
Equipment with raw materials
Sewing your own linen can be called a business with minimal investment. To work you will need the following set of tools:
- scissors;
- end ruler;
- marking gun;
- tape measure;
- a set of fine needles.
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When increasing production volumes and deciding to open an atelier, you can additionally purchase mobile cutting equipment, an overlocker, and a laying carriage. Such investments can be made with established stable sales and the possibility of wholesale sales.
Fabrics based on natural and synthetic fibers are used for production. To make products made from them convenient and comfortable, you should familiarize yourself with the characteristics of the materials. Mixed materials that combine the properties of natural and synthetic fibers are used.
Fabrics for products
There are increased demands on materials for sewing underwear. They should be comfortable to wear, soft, elastic, and easy to care for. Silk and cotton are considered environmentally friendly and safe; cotton underwear is suitable for the cold season, silk for the summer. To give natural fabrics elasticity, they include lycra.
For sewing linen, materials made from viscose, polyamide, elastane, and polyester are used. They are durable, wear-resistant, and elastic. Summer sets are sewn from cambric, which is made from linen or cotton yarn.
Fabric made from bamboo cellulose is highly durable and breathable. Linen made from this type of textile has good heat transfer properties. Panties, bras, satin slips look expensive. Often products are decorated with lace trim.
Guipure is suitable for elegant lingerie. This fabric is made from silk mixed with elastane and polyester. It is better to sew underwear for everyday wear from thin fabric - kulirka and interlock. Lace is often used to make underwear, which can have a large or small pattern. The main fragments of the pattern should be located symmetrically when cutting out the product.
Each fabric is used individually and in combination. Choosing the right material is important for creating quality clothing. When purchasing expensive fabrics for individual orders, you should make the calculations correctly and take them with a reserve.
Models and material
An example for creating a product of your own production would be your favorite underwear bought in a store. Creating a pattern requires precise measurements and calculations, and the texture and type of fabric should be taken into account.
Production involves the use of consumables. Elastic bands will be needed to process the cuts and form the straps. When sewing models, accessories are used (rings, adjusters, hooks, bones). Threads are selected taking into account the colors of the materials.
Consumers
It is difficult to assess the scale of production without a target category of consumers, so the issue of selling finished products is important when organizing a business. Your first clients may be friends or acquaintances.
You can enter into an agreement with entrepreneurs who sell underwear, or open a store yourself.
Pros and cons of sewing bed linen
The production of these products is accompanied by both pros and cons. The advantages of sewing bed linen include:
- Minimal investment if production is established at home.
- Simplicity of the production cycle.
- The possibility of creating a profitable enterprise, especially if sewing linen is a hobby of the owner.
The disadvantages of business include the business side of the issue. It includes registering activities, maintaining accounting records, searching for clients and responsible suppliers of consumables.
Differences between an individual entrepreneur and an LLC. Which is better to choose?
In order to compete well and take a worthy place in the market, it is necessary to organize large-scale production, registering its activities as a limited liability company.
This form of business organization makes it possible to cooperate with large suppliers of raw materials and, accordingly, with appropriate production volumes, you can reach a high level of income from sales, which does not allow you to achieve the status of an individual entrepreneur.
Small companies will also get their share of the pie. Thanks to new fashion trends for custom furniture, private manufacturers will always have a rapidly growing income. Designers often turn to individual entrepreneurs to order bedding that matches the desired interior.
Effective advice from professionals
You can reduce the cost of finished products if you purchase consumables in bulk. Additional income will come from sewing children's clothing and diapers. The latter products can be made from fabric scraps. Craftswomen should not throw away pieces of fabric and excess accessories, but rather make from it:
- caps and vests for babies;
- headscarves;
- handkerchiefs;
- clothes and linen for dolls;
- aprons and potholders.
This is done in order to minimize the cost of fabrics and accessories.
