How to make money on website creation and promotion. Working business idea in the service sector.

The best designers for creating business websites

Without experience in website development, you can build your own online presence on the Internet. We recommend using one of the website builders as a development tool:

TOP 3 designers for business:

1. uKit
2. Wix
3. uCoz

To create a business website, we recommend choosing one of these platforms. They offer different capabilities and approaches to development and have many strong advantages over their competitors.

How to create websites

Website development requires at least basic knowledge of the basics of web design, programming languages ​​HTML, CSS and PHP. The most basic thing is to use ready-made platforms. An interesting option is UMI.CMS from Umisoft. It is an intuitive and easy-to-manage CMS with many benefits and features. It’s easier to understand ready-made “engines,” but it’s even better not to get hung up on them, but to learn and develop further.

You can now find any courses and teaching aids on the Internet. The main thing is to choose the best one, which will really bring benefits and not siphon off money. Your assistants will be real user reviews and consultations from web studios. There is no point in advising any specific one; you yourself must be responsible for the correct choice. Gain knowledge, and experience is your best assistant.

Let's get back to how to make money by creating websites. Approximate prices are:

• business card website - 5-7 thousand rubles;
• blog - 6 thousand rubles;
• portfolio - 9-12 thousand rubles;
• landing page - 10-12 thousand rubles;
• online store - 12-20 thousand rubles;
• corporate resource 22-25 thousand rubles.

uKit – website and landing page builder for business

Create a business website in uKit

uKit is a clear demonstration of the "made for people" . You will not be burdened with unnecessary details, forced to understand how and what works. The website creation process is organized on an intuitive level. You just get started and within half an hour or an hour you will see that, it turns out, you have a ready-made website! It's simple!

Of course, you will have to pay for this opportunity. Premium tariff is or $5 monthly. Use promo code SITE-BUILDERS-25 and get a favorable discount of -25%, as a result the cost will drop to $36/year!

To successfully launch a site on uKit, you only need two things:

1. Goal – you really need a website, and you at least roughly understand its structure/content;
2. A little time - from 30 minutes to 1 day.

For the rest, you can rely 90% on the convenience and capabilities of the engine, which runs on visual editor . You can change the entire structure and content of the site in real time by simply dragging/stretching blocks, pictures, modules and widgets. By clicking anywhere on the template, you can fill it with your content. You will create most of the site with mouse movements, immediately recording the result.

See how the process of creating a website in uKit works:

The uKit platform was created specifically for the development of business websites, landing pages, portfolios and small online stores. Serious and beautiful templates, many easy-to-use tools, comfortable process. They will constantly tell you what the next step should be - it’s difficult to get confused. Everything is organized intuitively.

Algorithm for creating a business card in uKit:

• Choose any template you like from the thematic category;
• You sketch out menu items and figure out what should be on the pages behind them;
• Customize the design by changing backgrounds, fonts, standard graphics, rearranging/adding blocks on pages. We recommend using high-resolution images for the slider and galleries - high-quality graphics look especially impressive on this engine;
• Fill the pages with content, not forgetting to write meta tags for each - title, description and keywords;
• You set up general SEO settings for the site, insert a pre-prepared logo and favicon, connect Google and Yandex analytics, integration with social networks, set up a feedback form, location map, contacts;
• Attach a second-level domain (like site.com) purchased from any registrar;
• Expand functionality as needed by dragging widgets onto pages, customizing their position and appearance;
• Publish a website.

In terms of standard features, uKit looks more advantageous compared to analogue platforms - everything here is tailored to the business audience. The interface is implemented at a high level in terms of quality and convenience. You can see examples of websites created using uKit here.

Market Trends

You need to understand that the market is developing very dynamically along with website creation technologies. Therefore, you should always be aware of the latest development trends. In the next couple of years, experts note the following trends:

1. Customers increase their level of competence. They need not just a website, but one with specific functionality. Those studios that cannot meet these requirements will fall into the lower price category.
2. Large companies require combining the operation of the website with the company’s IT infrastructure.
3. Using universal CMS systems. Some studios develop their own CMS, which do not always keep up with market developments. The most popular ones are constantly being refined and improved. Therefore, it makes sense to build websites on universal and popular CMS systems.
4. The market is becoming denser, and therefore small companies are expected to leave and large studios will take leading positions.
5. Large studios will develop in the direction of diversifying their business. They try to provide other related services in order to offer the client a full cycle of work.
6. There is an increase in the number of subcontracting companies that offer their services to small studios, thus creating an alternative to large studios.

Wix – business website and portfolio builder

Create a Business Website in Wix

Wix is ​​an international website builder designed for creating business card websites of all kinds. It is aimed at the business sector, because the designer is not cheap to use. There are 4 tariffs, the most adequate of them “Combo” costs $99 .

Wix is ​​especially proud of its high-quality and beautiful templates. There are many of them, for each there is a description (general impression and niche for which it is best suited) and demo content. But you should choose wisely - you won’t be able to change the design during the development process.

The entire development process here is also built on WYSIWYG and drag n drop. This is a visual designer. Knowledge of programming is of no use here - you can sit down and create a spectacular website in a couple of hours with zero knowledge in this matter.

Algorithm for creating a business card in Wix:

• Choose a template. There are options for HTML 5 and Flash. We recommend taking one of the first ones - such a site will load faster for people with weak PCs;
• Customize its background, fonts, block size and color scheme;
• Rename template menu items to suit your needs, add new ones or delete unnecessary ones;
• Fill the pages with content - drag and drop images, fill blocks with text, adjust the size. Keep in mind that you will not be able to change the template markup, which will serve as another reason for carefully selecting it;
• Set up SEO parameters for the site in general and pages in particular;
• Supplement the functionality with modules from the App-market. There are many things here that can decorate and enhance the impression of the site;
• Attach a third-party level 2 domain. We do not recommend using the standard gift option (issued with a paid plan) of level 3.
• Publish your website.

Wix is ​​a good option for beginner developers; the sites turn out bright and memorable. But if you plan to publish a large number of pages, you might want to consider a different builder. You can see what sites look like on this platform here.

Options for organizing work

A website creation business can be organized in two ways: in an office or without it. In the first case, significant costs will be required for rent, repairs, and equipment of the premises. But in this case, your clients will trust you more. In the second case, greater responsibility falls on the shoulders of your manager. He calls companies, offers services, meets with their representatives and concludes contracts. The more orders, the more the need for a separate office increases.

Having processed your city, you can search for managers in other cities, expanding your geography.

uCoz is a powerful and versatile website builder

Create a business website in uCoz

uCoz rightfully participates in all our comparisons due to its versatility and powerful functionality , not much different from an advanced CMS. A business website of any complexity, a huge online hypermarket or a regular blog is not a problem for uCoz.

The engine can be recommended to both professionals and brave beginners. This is not a visual editor, unlike the two previous solutions. You will have to delve into and understand within reasonable limits. In terms of functionality and flexibility, it is significantly superior to Wix and uKit, but is an order of magnitude more complex. uCoz has full access to the HTML source code.

The cost of use will be $77/year at the “Optimal” tariff and it lives up to its name. You will be given a free .RU domain and a premium template from the official template store uTemplate.pro.

The main convenience of uCoz is the modularity of the system. You are free to choose the functional components that you are going to use. Let's say to create a business website we need the following modules: Page Editor, Site News, Mail Forms, Photo Albums and, possibly, an Online Store. There are more than 20 modules for different purposes.

Algorithm for creating a business card in uCoz:

• Register in the system and select a template.
• Using the “Menu Designer” we create a page structure;
• Using the “Page Editor” we fill them with content;
• Through “Settings-Domain Management” we attach a 2nd level domain;
• Fill out the fields in the SEO module, connect accounts for posting on social networks.

uCoz has the largest community and high-quality technical support. If problems arise, you will not be left to deal with them alone. You can evaluate the capabilities of the engine through examples of ready-made sites here.

Is it possible to create a website for a business yourself? (Yes. And even necessary!)

Websites for business are not easy to create on your own. It is generally advisable to do them without the involvement of third parties, especially hired labor. How can that be, you are not an expert! Maybe I should still order it from specialists and pay some money? Not worth it. They are experts in creating websites, but they are unlikely to be as well versed in the intricacies of your business as you are. The site must have a purpose and be subordinated to a single meaning. Accurately express the essence of the business. Who better than you can convey all these subtleties?

Yes, someone will be able to put together a more beautiful design, write more elaborate text, or select/process photos more professionally before publishing. But these are all technical skills that are useful only if a person already knows what and how to present. Because he understands the essence of the issue. You can try to tell the performer the subtleties of your activity, try to instill enthusiasm, but he will still do worse than you. Because you are interested in the result and much longer in the topic.

This is much more important than mastery of the technical component. With uKit, you can build a website yourself with zero skill. Designers compensate for the complete absence or lack of experience. Step by step, the selected service will lead to the publication of a clean version of your business website. The technical side of the issue is not a problem. The main thing is that you must clearly understand what to publish on the site. Otherwise, the designated constructors will make the task much easier, don’t worry.

Staff

The full-fledged work of the website creation studio is based on the work of such specialists:

• designer;
• layout designer;
• PHP programmer;
• SEO specialist;
• contextual advertising specialist;
• Sales Manager.

All of them can be found on freelance resources or through friends. It is advisable that the manager lives in the region where you plan to work. For others, it is enough to put forward the requirement to be connected on the Internet. They should be selected based on their portfolio and reviews. Payment for work for services is based on a project basis.

Features of creating business websites

The most important thing for a business website is to convey the essence and create an accurate message to a potential client. The site should look not so much like a decoration with a typical set of elements, images from the Internet in the slider and template phrases like “we are the best in our business”, “30 million years on the market”, “everything is always cheaper with us”, but as a visualization of the essence your proposal. Who you are? What do you have? What are you ready to give? Who needs this and why? In exchange for what – value, action or what? How can I contact you and start collaborating?

Creating a business website should revolve around the answers to these questions. That is, there is no point in trying to caricature copy other people’s methods and forms of conveying meaning. Their business may be different, at least in detail. Even if you are in the same niche. Sit down and think or write on a piece of paper what words and examples/performance results you can use to accurately describe your business. What will your client really want to know? So that a person comes in and understands everything: so, Pyotr Ivanov, interior designer. Yeah, here are photos of examples of work, range of areas, clients with evidence of cooperation, list and cost of services, contacts. Everything is to the point, each element helps the visitor get an idea of ​​the essence and conditions of a possible transaction.

If the essence is clear, then finding a means to express it is not a problem - the designers from our selection will help you technically implement your ideas, without any problems. Your site needs to be, not seem: to show the visitor what is directly relevant. Yes, there is a style of splurging, when one deliberately exaggerates available resources and capabilities. But think about whether the next advertisement for the best shampoo, stereotyped office images, models waking up in the morning to a cup of promoted coffee, happy “families” with advertisements for pancakes, juices, washing powders or something else have an effect on you? Does it work? Hardly. Because it’s all too staged and formulaic. It feels like they are trying to fool the viewer. Respect the potential client, give him useful information, get rid of the noise curtain.

Give the visitor the opportunity to form an opinion about you based on useful information, and not empty slogans or tips on your part. For example, by looking at a photographer’s portfolio, a person will already understand whether he likes the work or not. There is no point in writing that you are the best or any other photographer. The list of services with descriptions and price tags will also tell you in detail. Even contact details - where the office is located, production, what type of telephone connection you use (maybe you have a hotline or even a call center). Who are your clients, examples of work performed for them. Precise technical specifications, nuances that demonstrate competence. These are all things that really affect perception.

The more elements (pictures, texts, tables, videos, etc.) you use to convey the essence, the better. More precisely, the effect is obtained and achieved faster. All materials must be interconnected by meaning, nothing superfluous - something that distracts attention from the essence of a possible transaction, dispels the visitor’s perception. In general, display only what is really needed to visualize your business.

What information should be on most business websites:

• Information about the company on the main page - logo, name, type of activity, description, contact information, images that clearly convey the essence of your business (real, not from the Internet)
• The essence of the proposal - are you selling a product or providing a service? What is this?
• Description of the product or service: technical characteristics, conditions, properties, application, potential clients, distinctive features
• Illustrations of activities – photos, videos, reviews on the Internet, in the press
• Description of the company and the procedure for cooperation, demonstration of the client’s benefits
• Demonstration of competence and legitimacy - licenses, links to client sites, their reviews, documents for downloading (technical data, estimates, etc.)
• A page for feedback with a map to the physical location, telephone numbers, social network accounts, instant messengers, etc. A complete set, in general

There is no clear recommendation for using this plan. Depending on the type of activity, the nature of the proposal and the method of its presentation will change. You know better what to show to form a constructive image of your company or you personally as a specialist in the eyes of the client. There are no hard and fast rules, the main thing is not to miss anything important. Feel free to show it as it is, even if somewhere there is more and brighter. The completeness of relevant information captivates visitors.

conclusions

Business websites are relatively simple websites in terms of technical implementation. There are usually few pages (5-10 pieces), they do not contain any complex structures. You can and should make business card websites yourself. Designers will help compensate for the lack of experience and even a rough idea of ​​the development process. Just register, start following the instructions of the service and finish the job.

The most suitable services for creating business websites:

1. uKit is the ideal choice for an entrepreneur , a very simple and effective profile builder. This is the preferred choice for most people in our opinion.
2. Wix is ​​a more complex and powerful service of a similar nature, but a little more expensive. Suitable for those who want to customize the design of a business website in detail and add specific functionality such as booking rooms, making appointments, restaurant menus, interactive event schedules, and the like.
3. uCoz is the best universal site builder on the Runet - more in-depth than WYSIWYG solutions, it requires some preparation to use. It is best to use it on the “Optimal” tariff plan, receiving a domain and a premium template for a business website as a gift. It will allow you to scale the project in the future, adding, for example, a blog, forum or even a store. It will appeal to those who look to the future and do not plan to limit themselves to creating a single website.

We recommend starting with uKit. Small investment, simple effective start. With it you can create a business website in one evening.