Business plan for a healthy food restaurant. Business plan for a healthy food cafe with calculations

What is healthy eating?

Today, experts continue to talk about what proper nutrition should look like. Some insist on a complete rejection of heat treatment, others exclude animal products, and others advocate separate consumption of vegetables and meat. However, most restrictions do more harm than good: the human body is a very complex system, and therefore for normal functioning it needs a huge list of amino acids, proteins, fats, carbohydrates and vitamins. Speaking about rational rules of healthy eating, it is necessary to mention the following:

• Only fresh ingredients should be used for cooking. Canned and processed foods contain many useless substances;
• It is advisable to make a diet of seasonal vegetables and fruits. In greenhouses or during long-term storage they are treated with various preparations;
• It is necessary to remove refined products from the menu - oil, polished cereals and flour. When processed in this way they lose their benefits;
• Contrary to stereotypes, a healthy lifestyle does not exclude eating meat. But it must be lean: in extreme cases, the fat will have to be cut off during cooking;
• If possible, you should use alternative sources of protein - fish, eggs, dairy products, nuts and mushrooms, legumes;
• Refined white sugar must be removed completely. It is better to replace it with sweet fruits, honey, maple syrup;
• Salt intake should be minimized. It is important for the body, but many people eat several times more of it than nutritionists advise;
• Heat treatment should be avoided whenever possible. It is dangerous to eat meat and fish without it, but it is better not to overheat foods and not to fry them in oil.

Business Features

Many entrepreneurs are skeptical about the profitability of business ideas based on healthy nutrition.
But domestic consumers have already had enough of regular fast food, are accustomed to sushi bars, and do not feel any excitement at the sight of Italian cafes. It cannot be said unequivocally that the passion for healthy food will become widespread, but so far its popularity is growing at a rapid pace, while the number of corresponding catering establishments, even in large cities, is measured in just a few. It should be noted that even surveys confirm the readiness of more than 30% of women and 7% of men to reconsider their food preferences and nutritional systems. Of course, with an audience of this size, one cannot deny the relevance of cafe concepts and business plans for health food stores. The only condition is that the establishment must offer the widest possible balanced menu, and not focus only on narrow segments such as raw food diet or veganism.

Moreover, just ten years ago, entrepreneurs were equally skeptical about opening a specialized coffee shop, and they associated the now familiar burgers only with cheap fast food. It is logical to assume that in such conditions a healthy food cafe has real prospects, although this idea itself imposes certain restrictions on business:

• The concept of healthy eating is incompatible with smoking and drinking alcohol. Banning them in cafes may deter some consumers;
• Many business ideas for healthy nutrition are difficult to implement due to the lack of domestic suppliers of necessary products and the high cost of imports;
• Organic products must be prepared in accordance with certain technologies. Unfortunately, it is not studied in institutes and technical schools.

However, a novice entrepreneur should not focus solely on the disadvantages, since the advantages of such a business completely compensate for them:

1. The rules of healthy eating are quickly becoming popular among young people, and this is a future audience of enormous size;
2. In Russia, wealthy citizens who can afford expensive dishes are primarily interested in proper food;
3. Healthy nutrition as a business has good profitability. Each ruble invested in turnover can bring 30–40 kopecks of profit;
4. Narrow specialization is a disadvantage that is also an advantage. The entrepreneur will not have to rack his brains over the USP and fight with competitors.

Benefits and Risks

Before starting a new business, be sure to evaluate the benefits and possible risks. These include:

You can scale your business by creating a network of cafes and fast food outlets, opening pavilions with smoothies and juices on beaches, in health centers and fitness centers.

Another disadvantage is that interest in such an institution arises only in cities with a population of at least 250 thousand people. In small settlements, people simply do not have enough money for luxury items. There they grow organic products in their own gardens. But residents of medium and large cities will appreciate the opportunity to eat healthy, which will bring you a stable profit.

Healthy food cafe formats

Among Russian fans of a healthy lifestyle, the ideas of proper nutrition are based mainly on the consumption of organic products with a vegetarian bias. However, the concept of the establishment can be much broader, while remaining within the framework of basic nutritional theories. Trying to figure out which business is growing during the 2020 crisis, entrepreneurs have created many different formats:

• Vegetarian and vegan cafes. They offer dishes made only from vegetables, fruits and berries, using recipes from all over the world. The menu even includes sushi without fish;
• Cafe for raw foodists. The food does not undergo heat treatment, which also excludes fish and meat from the range. The menu consists of salads, smoothies, nuts;
• Oriental cafes. Their concept is based on Indian and Tibetan philosophy. Healing and aromatic herbs and tropical fruits are added to dishes;
• National cafes. They build healthy food business ideas on healthy food from Italian, Chinese, Georgian, Spanish or Russian cuisine;
• SPA restaurants. They combine proper nutrition with chromotherapy, relaxation videos and calm music. It is believed that food is absorbed better this way;
• Fast food cafe. Surprisingly, even fast food on wheels as a street business can offer healthy grain burgers, vitamin-rich salads and snacks;
• Farm cafes. They sell any products, including meat and fish, but prepare them using gentle technology with maximum preservation of nutrients.

Assortment of healthy food cafes

Following step-by-step instructions on how to open your own cafe from scratch, after creating the concept of the establishment, you need to develop a menu. To attract adherents of different theories of proper nutrition, it should contain dietary, vegetarian, gluten-free and lactose-free dishes, although you should not give up regular food. How to compose it:

• The menu may consist of the same hot dishes, salads, desserts and drinks, but the emphasis should be on vegetables, fruits, berries and dairy products;
• Smoked, salty, fatty and fried foods must be excluded from the list. For gourmets, you can cook food on the grill;
• Next to the names of the dishes, it is advisable to indicate their calorie content, nutritional value and category - vegetarian, dietary, without heat treatment;
• It is advisable to think through options for set breakfasts and lunches, and develop special menus for children and teenagers.

Here is an example of a healthy food cafe menu intended for the widest target audience, including ordinary citizens:

Planned payback

The planned revenue of a healthy food cafe for 1 year is shown in the graph. The average income of a healthy food cafe per month is 1.2 million rubles. Seasonality does not affect activity. In the first two months, the cafe will gain popularity, so the revenue is less than average. It is planned to achieve stable revenue in November.

To increase income, the cafe uses the following promotions:

1. At lunchtime, from 12:00 to 14:00, visitors are offered a business lunch consisting of soup, salad and a main course. You can choose from herbal tea or fruit compote. The price of a ready-made lunch is 250 rubles. Since the cafe is located in the city center, there are many offices around. At lunchtime it is planned to sell 200-300 ready-made portions.
2. Once a quarter a master class is held from a guest chef from other cities. Participation price – 1,500 rubles.
3. An acquiring agreement is concluded with the bank so that customers can pay at the cafe with a card.
4. On a birthday, a person can bring 5 of their friends and receive a 10% discount on the entire table.
5. Students and schoolchildren are offered a 5% discount on all drinks and 7% on any dishes.

Knowing the average income, we calculate the payback of the project. To do this, the cost of wages and housekeeping, rent, taxes and other expenses is subtracted from 1,200,000:

1,200,000 – 566,000 – 350,000 = 284,000 rubles.

We divide an investment of 8,780,000 by the average income = 31. On average, a cafe pays for itself in 2 years and 7 months.

We calculate the consumable part

The monthly expenses of a cafe consist of several components: the cost of food, the price of ready-made dishes, utility bills, rent, taxes and staff salaries.

Markup on the cost of various dishes in a healthy food cafe:

• Teas, compotes, juices, drinks – 600%.
• Soups and salads, snacks – 250%.
• Second courses – 300%.
• Confectionery – 350%.

The second part of monthly expenses largely consists of salaries and rent. These expenses are constantly monitored by an accountant and checked by the owner, otherwise the cafe will quickly cease to be profitable. A small share is occupied by utility bills and other expenses. You can see more details on the costs in the chart.

A large share in the segmentation is occupied by the cost of products from which your dishes will be prepared, the second most important segment is employee compensation. Each month, 16% of the total funds is left for unforeseen expenses. On average, the profitability of a cafe is 6-10%, and the profitability is 8-9%. With growth and promotion, the business will bring greater profits, and profitability will increase:

Planned indicators for 2017-2019:

Cafe menu

How to register a healthy food cafe

There are two ways to register business activities in the catering industry. If the strongest drink in the establishment is beer, it is easier to limit yourself to creating an individual entrepreneur, but to sell wine, liqueurs and cognacs you will have to open an LLC. The following OKVED codes should be used as the main ones for cafes:

OKVED codes for healthy food cafes

When planning to set up a healthy food restaurant or thinking about how to open an internet cafe from scratch, it is important to consider the issue of tax optimization. For inpatient institutions, the legislation allows the use of preferential schemes:

• USN. The tax is 6% of revenue or 15% of net profit;
• UTII. Fixed, can be used until 2021 for hall area up to 150 m²;
• PSN. Fixed, used for establishments with a hall of less than 50 m².

Preparing permits for a new cafe is not easy. Since any violation of food handling is dangerous for consumers, the entrepreneur, in addition to the registration certificate, will need:

• Work permits issued by Rospotrebnadzor and the Ministry of Emergency Situations;
• Expert opinion on the cafe project from the Department of Architecture;
• Menu agreed with Rospotrebnadzor;
• Technological instructions and maps for dishes;
• Industrial sanitary control program;
• Agreement for the treatment of cafes from insects and rodents;
• Agreements on the removal of food waste and lamp recycling;
• Contracts for maintenance of ventilation and air conditioning;
• Staff health records;
• Service agreement for cash register equipment;
• Internal event logs.

Ready-made business plan for a cafe with calculations: free

In order to draw up a business plan for a cafe, you need to decide on many parameters. Then you will receive a clear action strategy with deadlines and prices. Below we provide a detailed business plan with calculations and all the nuances of opening this business.

Summary

At this point we write down the basic data of the project. Sample:

Area: total area 120 square meters, hall - 60 square meters. m.

Form of ownership: rent.

Model: youth mini-cafe, designed for 10 tables.

Activities: catering services.

Location: one of the central areas of the city.

Working hours: from 8.00 to 23.00 on weekdays, from 10.00 to 02.00 on weekends.

Market analysis

Where to begin? From an analysis of competitors and the situation. You definitely shouldn’t be located near similar institutions. And the city center is not yet a guarantee of high attendance. Pay attention to places near business centers and office buildings, hotels.

Recommendations for choosing accommodation:

• Proximity to roads or parks, squares, transport stops;
• First line from the road, entrance from the street;
• A building at an intersection with windows facing two streets at once.

The most popular option is the “Russian format”. This is a cafeteria with a wide range of dishes (obligatory first and second courses and salads) and strong drinks.

Menu and pricing

The establishment is designed for a wide audience, the bulk of clients are middle class. The average check is 4-5 dollars.

The menu includes Russian and European cuisine plus a little oriental (popular sushi and noodles):

1. 3-4 types of soups;
2. 4-5 types of side dishes;
3. 5-6 hot dishes;
4. 5-6 cold appetizers;
5. 6-7 salads;
6. 10 desserts (cakes, ice cream, pancakes);
7. Pizza and sushi;
8. 3-4 types of Chinese noodles;
9. 7-8 hot soft drinks (coffee, tea);
10. 4-5 soft drinks;
11. 9-10 spirits and alcoholic cocktails.

Marketing events

Opening a cafe involves a lot of work on design, proper planning and advertising.

Title and design

Customers pay more attention to places with their own style. You will need an interesting name and a bright sign. To make your establishment recognizable, you should think about a logo.

The interior must match the name.

If this is a coffee shop format, pay attention to soft coffee colors, cozy sofas, themed decorations, paintings or photographs on the walls.

A youth cafe or pizzeria is decorated brightly, modernism, pop art, and hi-tech are welcomed. In terms of style, postmodernism, eco style, and country are also well suited.

Nuances of arranging the interior space:

• There should be no “labyrinths” inside. The room should be left in the form of a rectangle or square with evenly spaced tables. Otherwise, visitors may experience discomfort;
• Ceiling height – from 3 meters;
• The windows should offer a beautiful view. The space near the window is always the most popular.

Promotion channels

The first investment in advertising is a light box, or sign. It will make it easy to find and distinguish you from other cafeterias. The cost of developing and coordinating illuminated advertising is in the region of $1,500-2,000.

Sales promotion methods

Promotions and discounts are very popular.

These include discounts for corporate customers, free delivery to the office, as well as various promotions.

A good example is a business lunch at a favorable price, a discount on the third order, a “gift from the chef” when ordering a certain amount, etc.

Business registration

The company is registered as an LLC . It will be more difficult for an individual entrepreneur to work with suppliers, and such a company will not be able to sell alcohol (only beer). OKVED codes:

1. 56.1.– “Restaurant activities and food delivery services”;
2. 56.10.1. – “Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants”;
3. 56.10.2.– “Activities for the preparation and/or sale of food ready for immediate consumption on the spot, from vehicles or mobile shops”;
4. 56.3. – “Serving drinks”;
5. 47.1.– “Retail trade in non-specialized stores.”

To open a business from scratch, you will need the following documents and permits:

• Rental agreement for premises and permission for accommodation in a certain building from the local administration;
• Permission from Rospotrebnadzor for retail trade;
• Conclusion from Rospozharnadzor. Conditions for obtaining: fire alarm, two emergency exits, evacuation plan, availability of fire extinguishers;
• Sanitary and epidemiological certificate issued by Rospotrebnadzor. To do this, you need to comply with the sanitary conditions specified in SanPiN 2.3.6.959-00. In addition, it is worth familiarizing yourself with the Law “On Protection of Consumer Rights”;
• Technical report on the premises. This includes communications drawings, engineering drawings, architectural drawings, BTI plan;
• Registration documents of cash register equipment;
• Quality certificates for products. They must meet government regulations. Certification is carried out by private companies.
• Agreement with private security. A “panic button” to call security is installed inside the cafeteria;
• Production control program agreed with Rospotrebnadzor;
• Documents confirming that personnel have undergone a medical examination;
• License to sell alcoholic beverages. Issued by the Federal Service for Regulation of the Alcohol Market. To obtain a license, a company must have an authorized capital of 15-16 thousand dollars. The requirements are specified in Law No. 171-FZ “On state regulation of the production and circulation of ethyl alcohol, alcoholic and alcohol-containing products.” The cost of registration is 600-650 $.

Organizational events

The project involves careful planning of how and with whom the enterprise will work. What does it take to open a cafe?

Preliminary agreements with food suppliers on daily deliveries. These are farms, wholesale centers, confectionery shops, bakeries. All products must be certified.

Production plan

Renting the premises will cost approximately $2000-2500 per month. Of the 120 square meters, the visitor hall occupies 60 square meters. m., 40 sq. m. - kitchen, 20 sq. m. - warehouse and 10 - toilet.

Premises requirements:

1. The dining room and production area should be separated;
2. Ventilation, sewerage, cold and hot water, fire extinguishing system, air conditioning are required;
3. When making repairs, it is necessary to comply with construction standards, which can be found in SNiP 06/31/2009 “Public buildings and structures”.

Technical base

To calculate how much it costs to fully staff a business, furniture and equipment should be grouped into blocks.

Dining room

The hall should be equipped with chairs and soft sofas. When purchasing furniture, be sure to take “with reserve”, just like dishes. This business requires reserve resources, especially in terms of dishes (10% for slaughter and loss).

All calculations are given in dollars.

• Tables (12 pcs.) – $1100. The best manufacturing companies: Delacosa, Equivalent;
• Chairs (25 pcs.) – $300-350. Delacosa, PremierDecor, Equivalent;
• Sofas (11 pcs.) – $1500-1700. HoReCa, Delacosa;
• Reception desk – $80-90. SmartDecor, Pioneer;
• Cash register – $350-400. Evotor-Standard, Mercury;
• Racks and hangers for tables (11 units) – $300. HoReCa, PremierDecor.

Kitchen

1. Four tables for cooking and cutting food - $200-300. Hicold, ATESY, CRYSPI;
2. 2 refrigerated cabinets, freezer – $1,500. Polair, "Nord", "Marikholodmash";
3. Two electric stoves – $1000-1200.
   Convito, LOTUS;
4. Two cabinets each for cooking and frying – $1000-1300. Amitek, ABAT, CRYSPI;
5. Grill cabinet – $200-250. Indesit, CORA, LOTUS;
6. Pancake machine – $150. ERGO, ATESY;
7. Microwave oven – $70-100.
   CONVITO;
8. Combi oven – $1500.TECNOEKA, ABAT, ATESY;
9. Dishwasher – $700-900. Hansa, Smeg, Mach, ABAT;
10. Coffee machine – $600-800. Philips, Nespresso, De Longhi;
11. Pizza oven – $600-700.
    PRISMAFOOD, ABAT, ERGO;
12. Two food warmers – $90-100. LOTUS, ABAT, ERGO;
13. Air fryer – $60. ABAT, LOTUS;
14. Electric kettle – $50. Redmond, Galaxy;
15. Electronic scales – $15. AKAI, Galaxy;
16. Four sets of knives – $200.
    Supra, Thomas, Mo-V, Shadow;
17. Containers for spices and bulk products (4 units) – $40-50. RESTOLA;
18. Meat grinder – $80-100. FAMA, Supra, Panasonic, BORK;
19. Mixer – $100. QUAMAR, ERGO;
20. Slicer – $250-300.
    CONVITO, Airhot;
21. Electric vegetable cutter – $40. Wellberg, CONVITO;
22. Dough mixer – $300-400. ERGO, CONVITO;
23. Small equipment (graters, dispensers, measuring utensils, can openers, cutting boards, tongs, spatulas) – $100.
    TECNOEKA, M.A.C. PAN;
24. 2 holders for kitchen utensils – $10-13. CRYSPI;
25. 3 placemats – $16-20. TECNOEKA;
26. Two sinks – $120-150. HESSEN, RADA;
27. Cabinet and racks for dishes – $70-80. CRYSPI, ATESY;
28. Food trays (20 pcs.) - $30.
    RESTOLA;
29. Wall shelves (5 pcs.) – $120-150. CRYSPI;
30. Dishes for visitors (15 sets) – $800-1000. Collage, Verona, Baltic, Tvist.

Cookware

• Pots (6-7 units) – $130-150. Merxteam, APS, Westmark;
• Boilers (2-3 units) – $90. Luxstahl;
• Frying pans (2-3 units) – $50. Luxstahl, BOK;
• Saute pans (3-4 units) - $80. Merxteam, Lacor;
• Bowls and gastronomy containers (15-20 units) – $40-50. RESTOLA;
• Baking sheets (4-5 units) – $40. RESTOLA, UNOX;
• Colanders, sieves, spice grinders (5-6 units) - $150-200. Lacor, Fortuna.

Non-production base

1. Napkins, towels, dryers for the bathroom – $40-60;
2. Uniform washing machine -$250.
   BEKO, Electrolux;
3. Computer and printer – $400-500;
4. Plumbing for a bathroom – $300-400;
5. Garbage cans (3 pcs.) – $40-50;
6. Mirror – $30.

When calculating how much it costs to open a cafe, the purchase of equipment and inventory takes up a large share of the funds.

Staff

To work in two shifts, you need to hire 4 cooks, 2 auxiliary workers, 2 administrators, 6 waiters, and an accountant. Salary fund – 6-7 thousand dollars per month.

Launch strategy

It is necessary to open a business on the assumption that the preparation will take at least five months.

Event planning looks like this:

• Finding a suitable building, concluding a lease agreement;
• Repair and decoration of premises;
• Engineering and technological design, laying communications;
• Registration stage, paperwork, obtaining permits and licenses;
• Purchase of equipment, furniture, inventory, its installation;
• Hiring;
• Promotional events.

Risks

You need to start working only after assessing the possible risks and developing ways to overcome problems. What threatens a new business in the catering industry?

Lack of visitors. To overcome this problem, you should intensify advertising activities, expand the list of promotion channels, and conduct an interesting promotion.

Opening and operating costs are higher than those indicated in the business plan. This can be solved by clearly recording income/expenses. At least temporarily, it is possible to reduce costs by reducing staff (usually waiters) and partially using semi-finished products.

Low quality food and service. Since you personally will not be able to control the work of the establishment from start to finish, there is a risk of dissatisfied customers.

Be sure to study reviews about your establishment on the Internet and keep a book of complaints.

To ensure that the visitor remains satisfied, carefully select your staff and change workers if necessary.

Economic instability in the country. This is usually reflected in the cost of cooking products, equipment, and the purchasing power of customers. To avoid this, long-term contracts must be concluded with suppliers.

Financial calculations

Below is a ready-made plan for the financial costs of starting a business:

1. Registration, permits, licensing – approximately $2000;
2. Rent for a year in advance – $28,000;
3. Renovation of the premises – $2000;
4. Interior design development – ​​$1500;
5. Process design – $500;
6. Engineering design – $800;
7. Installation of lighting, fire safety system, necessary communications - $4,000;
8. Finishing work, purchase of decorative items – $3,000;
9. Furniture, equipment, kitchen utensils – $17,000;
10. First purchase of products – $1,500;
11. Advertising campaign and illuminated sign – $2000;
12. Incidental expenses – $1500.

Total capital investments in the business will be 64-65 thousand dollars.

https://www.youtube.com/watch?v=qw3JUnR1EL4

Monthly expenses in the first year are in the range of $9,000-10,000, taking into account paid rent.

Efficiency and profitability

You can count on income when attendance exceeds 80-100 people per day.

In this case, the revenue will be about $14,000 per month, and the net profit will be 5-6 thousand.

In a year or two, with a constant increase in “workload”, you can earn up to 15-20 thousand dollars “net” monthly.

Only after carefully planning and calculating how to open a cafe is it worth taking on this business. You also need to have some kind of financial reserve, because the payback period for public catering establishments ranges from one to four to five years.

HD video on the topic:

Source: https://p-business.ru/primer-gotovogo-biznes-plana-kafe-s-raschetami-besplatnyj-obrazec-ot-ekspertov-instituta-biznesa/

How to find a place for a healthy food cafe?

For ordinary catering establishments, they try to find premises on the busiest central streets. Healthy food cafes are visited purposefully, so the requirements here may be less strict. At the same time, it will not be possible to do without active traffic in this case either, and the audience must correspond to the format and price category of the enterprise. Besides:

• It is useful to consider premises located near sports centers, fitness clubs, health centers, organic food stores;
• The building must have all utility networks or at least the ability to quickly connect them. Otherwise, construction costs will increase greatly;
• It is important to take into account the seasonality factor. In sanatoriums, parks or recreation areas, the flow of citizens is observed only in the warm season;
• The building should be located on the first line, with good visibility from the roadway. In the courtyards of even the best cafe, the attendance is half as high;
• It is necessary to clarify the possibility of installing advertising structures on the facade. Sometimes houses are listed as architectural monuments or are located in the historical center;
• There should be sufficient parking nearby. Healthy nutrition cafes are more often visited by wealthy people who use cars;
• It is preferable to choose premises with two entrances. For public catering, this condition is mandatory, and the arrangement of a second exit will require expenses.

Business specifics, or where to start

A healthy food cafe is a small catering service with a limited range of dishes prepared from natural products, steamed, grilled and in other ways that are harmless to the human body.
The cafe can offer various drinks: freshly squeezed or canned juice, cocktails, teas. Healthy food cafes can be classified into the following types:

• As a concomitant, the interests of visitors are taken into account: an Internet cafe for healthy eating, a fitness cafe at a gym or sports club, a cafe with a children's entertainment room.
• Location: in a separate building, in the lower floors of residential buildings, in large shopping centers, in a sports club.
• For service: with waiters and self-service.
• Taking into account seasonality: works only in the warm season or all year round.
• By type of premises: stationary and mobile cafe.

Any form has its pros and cons. For beginners, we recommend choosing an inexpensive option for a fitness cafe or a stationary one in a residential building.

The business will be aimed at people of any age who adhere to a healthy lifestyle and are ready to purchase high-quality and inexpensive dishes. The target client's income is average. Of course, if you are not going to open a premium establishment at an expensive sports club.

The premises, its design, pricing policy and menu in the cafe should be selected depending on the chosen concept. For example, in a fitness center it would be more appropriate to offer clients refreshing, inexpensive drinks, light salads and smoothies. A menu with hot dishes, soups and side dishes will most likely be a failure.

We offer the following list of services for a small healthy food cafe with a hall area for guests of less than 50 square meters. m:

• Dishes: hot and cold appetizers, side dishes, sauces, soups.
• A signature dish from the restaurant's chef.
• Organization of celebrations and parties for up to 60 people.
• Natural cold and hot drinks.
• Delivery of lunches to various nearby offices.

As an additional income: organizing master classes from various chefs for children or adults.

Where to start organizing your cafe? When planning your opening, set aside specific deadlines for each stage. If you adhere to a clear business plan, the opening can be timed to coincide with a holiday, for example, Health Day (April 7). The following provides step-by-step instructions for organizing a healthy food cafe.

How to set up a healthy food cafe?

Preparing the premises for work begins with technical design, which considers the general layout, routes for laying utility lines and arrangement of equipment. When decorating the interior, it is better to use natural materials and natural colors: if experience does not allow the entrepreneur to complete the project on his own, he needs to entrust the task to a designer.

Based on the standard of 1.6 m² per seat, to set up an establishment for 30 people you need to rent a room of 100 m². This area should have:

• Trading area for visitors;
• Production block with box for eggs;
• Warehouse of food raw materials;
• Storage of detergents and containers;
• Break room for employees;
• Administration office;
• Bathroom for visitors;
• Bathroom for employees.

In the process of carrying out repair work, it must be taken into account that the arrangement of any catering establishments is strictly regulated by sanitary rules SP 2.3.6.1079-01. They describe in detail how to open a cafeteria from scratch:

1. The establishment can be set up both in separate buildings and on the first floors of residential buildings. In the second case, its capacity should not exceed 50 people;
2. When designing premises, it is necessary to avoid counter or cross movement of raw materials and dishes, clean and dirty dishes, guests and employees;
3. Kitchen floors should be made of durable, waterproof material. The walls need to be covered with tiles to a height of 1.7–1.8 m, and the ceilings need to be painted;
4. To equip the sales area, you should use finishing materials and furniture that can withstand wet cleaning and disinfection;
5. In the project of a healthy food cafe, it is necessary to provide for the installation of ventilation isolated from the general building system with a supply of at least 30 m³ per seat;
6. Power supply lines must be designed taking into account the power of kitchen equipment, which can reach 30–40 kW;
7. Electrical wires must not be placed near heating units. Lighting fixtures in the kitchen should be covered with protective shades;
8. In all production premises, provision should be made for water supply and wastewater disposal. Washstands in the kitchen should be equipped with pedal controls;
9. Employees and guests must use separate bathrooms. Sewage pipes are prohibited from being laid in food preparation areas and in the sales area;
10. The cafe must be equipped with heating and air conditioning systems to ensure the premises have an optimal temperature of 18–26°C at any time of the year;
11. Natural, artificial and combined schemes can be used for lighting. The illumination level in the hall is at least 300 lux, in the kitchen at least 200 lux;
12. Industrial and commercial premises should be equipped with fire alarms and fire extinguishing means at the rate of 2 pieces per 50 m² of premises.

Location

It is advisable to locate the cafe in the central part of the city, but it is not necessary to chase a passable place. The service is quite specific, so it will be used by those who are purposefully looking for similar establishments.

It is important to find premises that will meet the requirements for catering establishments. Or carry out the repairs yourself and obtain the appropriate permits. For example, if an establishment opens in a residential building, it must have good sound insulation.

You should focus on the following regulations:

• Federal Law of the Russian Federation of July 22, 2008 No. 123-F3 “Technical Regulations on Fire Safety Requirements”;
• Resolution of the Chief State Sanitary Doctor of the Russian Federation dated March 31, 2011 No. 29;
• SanPiN 2.3.6.1079-01.

It is advisable, of course, to purchase it as property. As a last resort, enter into a long-term lease agreement.

According to the standards, a cafe must have a hall for guests, a utility block, a warehouse, a kitchen and two bathrooms: separately for visitors and separately for staff.

Healthy food cafe equipment

To build a business on healthy eating, an entrepreneur will not have to buy any special equipment: all dishes recommended by nutritionists are prepared using the most ordinary stoves, ovens and frying pans. For the kitchen you need:

Kitchen equipment

An equally important part of a healthy food cafe is the sales area for guests. Here you need to try to create a cozy atmosphere, select furniture that matches the interior and concept of the establishment, and equip a bar counter:

Hall equipment

The third group of equipment is standard for any public establishment and is found even in business plans for anti-cafes with calculations. We are talking about utility networks, security systems and equipment of auxiliary premises:

Other equipment

Tools and equipment required for work

For the successful operation of any catering service, special equipment is required. To buy equipment for a healthy food cafe, you need to contact specialized stores. To work successfully you will need:

• Electric or gas stoves.
• Food processors.
• Various racks and shelves.
• Refrigerators.
• Freezers.
• Sinks.
• Work tables.
• Slicer.
• Dough mixer.
• Dishes.
• And other kitchen equipment.

After purchasing all the necessary equipment, you should start hiring staff. To get started you will need at least:

• Chef.
• Sous chef or assistant chef.
• Several waiters.
• Dishwasher.
• Cleaning woman.
• Accountant.
• Bartender.

In the future, when expanding, you will be able to recruit additional staff. You can also hire additional staff to cater for holiday events and banquets if your healthy food restaurant provides such services.

Health food cafe suppliers

Having technological maps of dishes, you need to find suppliers of the products necessary for their preparation. For a healthy nutrition cafe to live up to its name, the raw materials must be organic. In a generally accepted sense this means that:

• The products must not contain genetically modified components;
• The manufacturer must not use dyes, preservatives or other additives;
• Vegetables and fruits cannot be treated with pesticides and growth regulators;
• When raising poultry and livestock, stimulants and antibiotics should not be used;
• There should be no factories or other sources of pollution near fields and farms.

Since unprocessed products have a short shelf life, it is important for an entrepreneur to properly build logistics schemes in order to receive fresh shipments at least twice a week. Suppliers can be:

• Farms. It is better to choose private owners: even growing broccoli in open ground as a business on an industrial scale requires chemicals;
• Owners of farms and poultry houses. The rules are the same - you cannot raise ten thousand broilers or rabbits without feed, premixes and medicines;
• Retail networks and intermediaries. Tropical fruits and marine life are not bred in the Moscow region. You will have to order them from distributors and hypermarkets;
• Health food stores. The easiest way to purchase from them are the same chia seeds, goji berries, microgreens, and beekeeping products.

Formation of the establishment’s menu: what needs to be offered to customers

A nutritional restaurant's menu should be its strongest point. The establishment must offer both healthy and tasty food. More dietary than in regular cafes, but at the same time able to appeal to a very wide range of people.

For this reason, it is so important to hire professional food technologists and find reliable suppliers. It’s good if some of the products are purchased from local farmers: for people this is a guarantee of naturalness and quality. In addition, many people like to support small agricultural businesses. The information that you buy products for your establishment from local producers will have a positive impact on the image of the restaurant. The menu also necessarily includes the right sweets, prepared without sugar and additives, such as fruit chips, marshmallows, and urbechi.

Health food cafe employees

The cafe team is a whole team of employees who follow or sympathize with the ideas of proper nutrition. Its inspiration should be a qualified chef who can even make an excellent sandwich from a piece of rye bread. In order for the dishes to be not only tasty, but also healthy, it is necessary to invite a good nutritionist to help him: together they will be able to develop an original menu. In general, for a healthy food cafe that is open seven days a week you will need:

Cafe workers

How to look for suppliers to open a cafe?

This is especially important for an establishment that offers clients healthy, environmentally friendly food.

When selecting suppliers, use the following criteria:

• A good choice is family-type farms or eco-farms, which are quite easy to find using the Internet.
• Health food cafes cannot use GMO products.
• It is important that the products are grown without chemical additives, growth stimulants, and not treated with dangerous pest control drugs.
• The location of the farm or farm matters - there should be no industrial centers nearby.
• When preparing dishes, stabilizers, flavors and other additives of chemical origin cannot be used.

How to attract customers to a cafe?

In Russia, there are quite a few different dietary systems, as a result of which, in order to plan an advertising campaign, it is necessary to determine which followers will become the target audience of the establishment. As in the case of a nutrition store, a cafe business plan can be targeted at young people with average incomes aged 20 to 35 years, including:

• Sports fans who need a diet with a certain energy value and balance of nutrients;
• Citizens who want to lose extra pounds or improve the quality of the food they eat;
• People with diabetes, allergies, gastritis and other diseases that require a certain diet;
• Vegetarians, raw foodists and adherents of other theories who cannot find suitable dishes in ordinary establishments;
• Far-sighted parents who want to introduce their children to healthy foods in the early years and protect them from various diseases.

Obviously, such consumers actively use the resources of the World Wide Web, and therefore the entrepreneur should first of all direct advertising activity to the Internet:

• The easiest way to work with your target audience is on social networks. In the establishment’s group you can give nutrition advice, publish recipes and diets;
• It is also useful to place advertisements on other resources - in the same communities about weight loss or sports, on city thematic forums;
• If there is a visited group, the cafe can do without a website. But with its help it is easier to implement customer support and table reservations;
• Contextual advertising will help attract traffic from search engines. Requests can be not only about a place for dinner, but also about weight correction, health improvement;
• Finally, a label with a healthy food cafe must be placed in various map services, providing it with a description of the menu and operating hours.

At the same time, you should not neglect traditional methods of promotion, because any additional contact with potential clients increases the likelihood of turning them into real visitors:

1. It is advisable to design not only the interior, but also the facade in an eco-friendly style, so that citizens immediately understand the format of the establishment;
2. A sign with the name of the cafe should be visible from afar and backlit to attract the attention of evening passers-by;
3. Promotional dishes or attractive menu items can be listed on a sign installed near the entrance on the sidewalk;
4. Flyers, booklets and other printed materials can be distributed in sports and health clubs, swimming pools and spa centers, and medical institutions;
5. If a healthy nutrition business is aimed at a wide audience, it is worth using a promoter who invites passers-by to visit the cafe.

Organization of activities

Starting a small business starts with choosing a location. Moreover, it is small cafes that are most dependent on location, since large advertised establishments will be visited by people purposefully. You still need to find your first clients and try to please them.

Choosing an area

For a small healthy food cafe, we are looking for an area with a convenient separate entrance measuring 80-200 square meters. m. The profitability of an establishment depends 70% on its location.

To choose the right location for a cafe, read a few rules:

1. For a healthy food cafe, it is important that there are some sports facilities nearby: a club, a gym.
2. A small establishment can be opened in a residential area of ​​the city; for large cafes, the central part is chosen.
3. You should not rent a premises in which catering was already operating, which was unprofitable. The real reason for the lack of profitability is unknown, and it may just be location. In addition, such places often inherit a negative reputation from previous owners, which will complicate promotion.
4. The premises must comply with technical standards: it must have running water, a bathroom, electricity, and a heating system. Pay attention to the electrical wiring; it must withstand the loads necessary for industrial furnaces.
5. Contact the town planning company to find out whether the house where the premises are being rented is planned to be demolished or reconstructed.
6. If the premises have been redeveloped, then you need to obtain the appropriate permits from the owner.
7. It is being determined whether it is possible to place a banner or sign directly on the facade of the house where the premises are located.
8. There should be a convenient approach to the cafe; it would be nice if there is a parking area nearby.

The premises for a healthy food cafe must comply with SanPiN 2.3.6.1079-01. According to the standards, the internal layout of a cafe must have zoning: warehouse, kitchen, retail area, utility room, administrative office, guest room, bathroom. In mobile cafes there is no bathroom, and the reception area for guests is set up right in the air in front of the trailer. In a stationary room, an emergency exit must be provided in case of an emergency. The emergency exit should not be blocked; it should be freely accessible from the guest room.

The purpose of each room is detailed in the table:

Large cafes are additionally equipped with a shower for staff and a rest room where employees can relax while there are no visitors and have lunch.

Equipment

All equipment for a healthy food cafe is divided into groups:

• For cooking food: stoves, electric ovens, grills.
• For cooling food and storing food: refrigerators, freezers, refrigerated display cases, bar chambers for drinks.
• Electric household: dishwasher, mixer, blender, slicer, food processor, bread slicer, vegetable slicer, meat grinder.
• Auxiliary kitchen equipment: sink bins, garbage bins, cutting tables, carts, shelves, cabinets.
• Scales.
• For baking bread and cooking: flour sifter, dough divider, dough sheeter, dough mixing machine. For a small cafe, it is enough to purchase a dough mixer or bread machine.

To purchase the most necessary equipment you will need the following amount:

• Refrigerating chamber – RUB 75,000.
• Refrigerator – 35,000 rub.
• Electric stove – 108,000 rubles.
• Electronic scales with a dispenser – 6,300 rubles.
• Ventilation hood – 25,000 rubles.
• Metal cutting table (2 pcs.) – RUB 40,000/pc.
• Washing bath (2 pcs.) – RUB 12,000.
• Microwave oven – 9,800 rubles.
• Electric kettle – 3,700 rub.
• Blender – 2,500 rub.
• Mixer – 2,450 rub.
• Metal shelves for dishes and ready-made dishes (3 pcs.) – RUB 35,000/pc.

Total: 476,750 rub.

To this amount add the following costs:

• Furniture – 150 thousand rubles.
• Decorative elements and room design – 200 thousand rubles.
• Repair work – 350-400 thousand rubles.
• Registration of documents – 15 thousand rubles.
• Installation of a fire protection system, exhaust hood and air conditioning – 270 thousand rubles.
• Purchase of products – 170 thousand rubles.
• Purchase of kitchen utensils – 350-500 thousand rubles.
• Unforeseen expenses - 150 thousand rubles.
• The first salaries for employees are 500-600 thousand rubles.

As a result, to open a healthy food cafe you will need an initial capital of about 3 million rubles. To this amount is added the rent, the equipment of the rest room and the order of the design and technical project.

You will have to invest in the region of 3-4.5 million rubles in a small healthy food cafe. The larger your business, the faster you can make money from it. Therefore, you should not save, it is better to look for co-founders.

We are recruiting staff

To work in a small cafe you will need two shifts of workers. Each shift has the following composition:

• Chef.
• Sous-chef.
• Kitchen assistant.
• Waiters (2 people).
• Dishwasher.
• Administrator.

A chef may work part-time five days a week and have two days off. But the sous chef must assume his responsibilities. The number of staff will depend on the size of the planned establishment.

All employees must undergo a medical examination and have health certificates. Each person has an employment contract. The salary is salary; in addition, you can use a bonus system or distribute a percentage of the profit among employees.

The media are used as advertising. You can develop a marketing campaign and plan several holiday programs for future visitors. Advertising booklets that are distributed at the receptions of sports clubs, gyms, swimming pools and other establishments associated with a healthy lifestyle give good results.

Effectively advertise a cafe through social networks. A group is created online, promoted, and targeted users are attracted. For a large cafe, a website is created, where all the information about the establishment, its features and differences from other public catering establishments in the city are indicated in detail.

In a small town, word of mouth is effective advertising. Try to ensure that your customers leave happy and full, and the flow of customers will increase significantly.

How much does a healthy food cafe cost?

So how much does it cost to open a healthy nutrition cafe? If an entrepreneur does not intend to use exclusive materials in the decoration and buy fashionable leather furniture, then he can equip an establishment with 30 seats with a capital of 3.3 million rubles:

Investing in a cafe

When developing a business plan for a healthy nutrition cafe, it is also necessary to calculate the average monthly expenses of the enterprise:

Cafe expenses

Profitability of a healthy food cafe

It is more advisable to organize a healthy food business in a large locality where people adhere to progressive views. To calculate the average monthly revenue of an establishment, you need to find out the size of the audience:

• Thanks to specialization, the café's coverage area increases to 2 km. In a big city, up to 20,000 people can live inside it, of which 40% are fans of healthy lifestyle;
• According to the most conservative estimate, 3% of these citizens will visit the establishment at least once a week. Accordingly, you can expect at least 1200 guests per month;
• The average check in a healthy food cafe does not fall below 1,100 rubles, that is, the establishment can bring in up to 1,320,000 rubles in revenue monthly.

Taking into account the markup on dishes of different categories and statistical data on the level of their consumption, we can estimate the shares of costs and income in this amount:

Cafe sales per month

Now it’s easy to determine the profitability of a healthy food business. What is significant is that it pays off no longer than traditional catering establishments:

Cafe profitability

What will be required for implementation?

It is impossible to start a business without a quality advertising campaign. You can start searching for potential visitors on specialized websites dedicated to healthy eating and thematic groups on social networks. Create your own online resource for the opening of the establishment.

Don’t forget about the usual advertising methods:

• distribution of advertising brochures on the streets;
• publication of advertising blocks in the media;
• distribution of booklets in places where there are many potential clients - in fitness centers, sports and eco-shops, beauty salons.

After the initial advertising campaign, you will need to remind yourself monthly - hold promotions to attract new visitors.

Find a room for a cafe. At first, it is more profitable to rent it. It is better if the healthy food point is located near the places where possible visitors gather. But for a healthy food cafe, traffic is not so important. After all, those who are truly passionate about their own health and longevity purposefully look for such establishments.

A small cafeteria will be located in a room of 50 square meters, fire and sanitary requirements for it are similar to other catering facilities.

Proper menu planning is important. It indicates the calorie content of each dish, preferably the beneficial properties of its components. The range of dishes is smaller than in public catering, the emphasis is on quality.

Dishes exclude unhealthy ingredients - store-bought mayonnaise, excess sugar and salt, flavored additives, preservatives, stabilizers, and other food chemicals. Pre-preparation is minimal.

The main difference between healthy food cafeterias is that they do not serve alcoholic drinks. This is beneficial for owners - there is no need to pay for a license.

Health food cafe franchises

As a business, a healthy nutrition cafe differs from traditional catering in many ways. In order not to waste time and money studying them through trial and error, a beginner should buy a franchise. As a rule, it includes:

• Rights to work under a well-known brand;
• Design and construction support;
• Adapted business plan for a healthy nutrition cafe;
• Standards of food raw materials and list of suppliers;
• Training courses on dietetics for staff;
• Consultations on documentation management;
• Ready-made advertising strategies and materials.

Oddly enough, in Russia today only a few well-known chains offer models of healthy food establishments, business plans with calculations and other support for beginners. Among them:

1. Health Bar. The franchisor's concept involves a variety of formats - from a small stand in a shopping center to a full-fledged cafe. Terms of partnership:

• First installment - 90,000 rubles;
• Royalty - none;
• Initial investments - from 400,000 to 4,000,000 rubles;
• The payback period is from 6 to 12 months.

2. VegTaste. The idea combines a restaurant and a business plan for delivering healthy food. There are options with a mobile cafe and a counter in a shopping center. Terms of partnership:

• First installment - 55,000 rubles;
• Royalty - 3% of turnover;
• Initial investments - from 90,000 rubles;
• Payback period: from 6 months.

3. Copper Branch. Canadian healthy food franchise, including cafes, restaurants and even takeaway kiosks. Terms of partnership:

• First installment - 2,250,000 rubles;
• Royalty - 6% of turnover + 2.5% for advertising;
• Initial investments - from 15,000,000 rubles;
• Payback period is from 24 months.

Detailed business plan for a cafe: example with calculations

You can launch a cafe with a large customer flow only if you carefully prepare.

To do this, you need a business plan for a cafe: an example with calculations, and later - detailed calculations on the costs and income of the project, a description of the main stages of launching the enterprise, preparation of documentation, setting criteria for the premises.

Before developing a ready-made business plan for a cafe, an entrepreneur must register as a legal entity.

The form of ownership for launching a cafe can be any - individual entrepreneur or LLC.

After this, you can already solve all the issues related to how to open a cafe from scratch and how much initial investment will be required.

Beginning of the cafe launch

If an entrepreneur decides to open his own cafe from scratch, rather than buy a franchise, he must first analyze the market and conduct marketing research on the possible risks of this business. Further, the structure of the work required to launch a large cafe practically coincides with the stages contained in the business plan for opening any establishment.

First, you need to study the market, conduct marketing research, and identify the main trends in the catering industry. Based on the analysis obtained, note for yourself how much money you need to open a cafe, decide on the main concept and theme of the establishment.

Then you should prepare a detailed business plan for a cafe with calculations.

It will become not only a “guide” on the way to launching a cafe, but also legal documentation for obtaining a bank loan, construction permits from the city administration, SES and other government bodies.

At this stage, it is necessary to find the location of the building for the future cafe, develop a design idea, menu concept, basic cooking technologies and select product suppliers.

Stages of opening a cafe

To launch a cafe with a large customer flow, you need to pay attention to all stages of the business plan:

1. Obtain a technical report for the premises, coordinate the business plan with Rospotrebnadzor, the department of the state fire service, and the city administration.
2. Develop a design project for the premises. Conduct electrical, sewer and ventilation systems, water supply and other communications. Purchase materials, enter into an agreement with a construction company and carry out construction, installation and finishing work.
3. Receive a sanitary passport and a conclusion from Rospodrebnadzor, a conclusion from Gospozhnadzor. Obtain licenses for the retail sale of food, alcohol and tobacco products.
4. Select and prepare the cafe’s pricing policy, accounting system, and finalize the menu. Develop internal documentation regarding corporate culture, job responsibilities, and service standards. It is also necessary to draw up costing and technological maps for preparing dishes. You can develop a sample of one or another internal document yourself or take it from online banks for office work.
5. Purchase the necessary equipment, including a cash register, furniture, kitchen utensils and additional equipment. Choose an automated business process accounting system. Buy software and install on computers.
6. Develop requirements for vacancies and select candidates’ resumes that are most appropriate for the cafe concept. Approve personnel and conduct training based on the developed documentation - job responsibilities and service standards.
7. Choose an advertising policy, develop a basic marketing strategy for 1-2 years. To produce products for advertising that correspond to the corporate style of the establishment. The final and important step is organizing and conducting the first marketing campaign.

Preparing for each of these stages helps determine how to open a cafe from scratch and how much it will cost in the end, since almost every job requires certain financial costs.

Opening a cafe with a large customer flow requires a huge amount of investment, but in the end the profitability of such projects is 1.5-2 times higher than what was invested in them.

High profitability can be obtained if you always focus on long-term prospects and conduct monthly market research in order to timely adapt to the interests of the target audience.