Business plan for an internet cafe. How to open an Internet cafe?

How much money do you need to open an internet cafe?

According to preliminary calculations, opening an Internet cafe will require an investment of at least 3,450,000 rubles:

• Repair and design of the premises - 700,000 rubles.
• Purchase of computers, office equipment and software – RUB 1,800,000.
• Purchase of furniture, bar counter, coffee machine, dishes, etc. – RUB 500,000.
• Business registration, permitting documentation – 100,000 rubles.
• Advertising – 50,000 rub.
• Other expenses – 100,000 rubles.
• Reserve fund – 200,000 rubles.

Profitability and payback period

Every month the Internet club brings in 500 thousand rubles. From this amount, rent, utilities, internet, employee wages and taxes are deducted.

Net profit – 250 thousand rubles. Provided there is stable demand for Internet cafe services, this business can be considered profitable.

The average payback is 2-3 years. Only after this the establishment will begin to generate net profit.

Despite popular belief, Internet cafes are still a profitable business. One of its disadvantages is the long payback period. Therefore, an entrepreneur must calculate all possible risks and prepare for the fact that his business will pay for itself only after 2-3 years, and this is subject to stable demand among clients.

Description of products and services

One hour of working on a computer in our establishment will cost 80 rubles, two hours – 140 rubles, three hours – 180 rubles. The longer it takes to buy, the lower the price. Customers who purchase at least three watches will receive a free cup of coffee and cookies. In addition, the following services will be provided:

• Printing documents – 6 RUR/sheet
• Xerox – 10 rub./sheet
• Scanning – 20 RUR/sheet
• Recording to disk – 50 rub.
• Typing – 100 RUR/1000 SIM.

There will also be a bar counter where you can buy hot and cold drinks, confectionery, and baked goods. The establishment will operate around the clock, since a significant part of clients come at night to “get together” on the Internet and to spend their time playing a computer game. According to our calculations, on average, about 120 people will visit our Internet cafe per day (the annual average). The average check will be only 200 rubles. This will allow you to earn about 720,000 rubles per month, and 8,640,000 rubles per year.

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Description of the establishment

An Internet cafe is a public establishment that provides visitors with Internet access.

REFERENCE: the first Internet cafes in Russia appeared in the early 2000s - at the dawn of the development of the Internet. The prototype for organizing such establishments was ordinary coffee shops. People gathered there for communication, business meetings and information exchange. The emergence of the World Wide Web changed everything - some of these establishments were transformed into Internet cafes.

Goals

The main task of such an establishment is to provide visitors with Internet access. All this is accompanied by the organization of a comfortable stay for clients. To do this, the establishment must have everything necessary - comfortable furniture, modern PCs, tea, coffee and other drinks.

List of services provided

These establishments provide the following services:

• Internet access;
• computer games;
• use of programs;
• text printing;
• scanner;
• reprint of text;
• video editing;
• tea, coffee, fast food.

This list is incomplete. Each Internet cafe has its own specifics, as well as the range of services provided. It can be either increased or decreased.

The target audience

The main part of visitors are schoolchildren and students. Schoolchildren come to play, students come to do an essay, correct it, print it, or scan it.

A separate category is people over 40 and pensioners. If previously people came to Internet cafes only to play or chat online, today among the visitors there are many pensioners who have either mastered a computer or are just learning to use it.

The number of visitors is always stable. A slight increase is observed due to the increase in computer literacy of the population.

Step-by-step plan for opening an Internet cafe

The first thing we start a business with is the selection of premises. The selection of suitable options should be based on the following requirements:

1. Availability of engineering systems: electricity, water supply, heating, sewerage and ventilation.
2. High-quality, trouble-free Internet connection.
3. Sufficient room size - at least 200 square meters. m., since one computer must have at least 6 sq. m.
4. Availability of san. node.
5. The room should have windows and be well lit with natural light (basements are not suitable).
6. High traffic, including tourists.
7. Possibility of concluding a long-term lease agreement (more than 5 years).

In this regard, a room was chosen to locate the cafe on the ground floor of an office building, located within walking distance to the city center. Its size was 350 sq. m. with a monthly rent of 120 thousand rubles. According to our plan, the room will be divided into several zones:

• Game area (for fans of computer games);
• A spacious room for ordinary users (for Internet surfing, typing documents, etc.);
• Department for the provision of scanning, recording and printing services;
• Coffee shop, bar counter;
• Room for business meetings, seminars and conferences.

The premises only need cosmetic repairs, for which no more than 400 thousand rubles will be spent. 50 computers will be purchased as equipment, of which 30 will be gaming computers (with a powerful process and video card) and 20 office ones. Computer tables, chairs, a projector for presentations, printers, scanners, a wifi router and other equipment will also be purchased. Some of the funds will be spent on purchasing a bar counter, a coffee machine, dishes and creating an assortment of goods (drinks, confectionery, etc.). In total, at this stage, at least 2.4 million rubles will be spent.

Financial plan

Investments at the start

Initial investment:

• purchase of computers and components – from 3 million rubles;
• purchase of furniture - from 150 thousand rubles;
• paperwork – 5 thousand rubles;
• payment of state duty – 800 rubles;
• advertising campaign – 70 thousand rubles.

Current expense items

You will have to spend monthly on:

• rent - from 30 thousand rubles;
• utilities – 20 thousand rubles;
• employee salaries – 150 thousand rubles;
• taxes.

Internet cafe income

The profitability of a ready-made business depends on a number of factors:

• number of visitors;
• pricing policy;
• success of the advertising campaign;
• provision of other services – printing, scanning, copier.

Calculation of establishment profit

The average cost of 1 hour of computer use is 50 rubles.

The average daily income is 20 thousand rubles. Additional income is the sale of food, drinks, and the provision of printing services.

Monthly earnings – 500 thousand rubles.

Marketing and advertising

The main client base of our cafe: young people aged 16 to 35 years. At the same time, the lion's share of visitors to the establishment will be visitors and tourists. Therefore, advertising in public transport, at metro exits, and outdoor advertising (banners on the highway) can be effective. A bright sign with the name of the establishment will be installed above the entrance to the cafe. Much work will be done to retain regular customers. People will be issued club cards that allow them to use goods and services at a discount. Free computer literacy courses, promotions and charity events will be held regularly.

Search for clients, advertising

Every entrepreneur who decides to open an Internet cafe must make every effort to attract customers. To do this, it is recommended to conduct a large-scale advertising campaign:

• Post posters throughout the neighborhood where the establishment will open.
• Order booklets, brochures, calendars, business cards from the printing house. They can be laid out in stacks in places with high traffic.
• Place advertisements on public transport; you can also attract private drivers who, for a small fee, will allow you to put the necessary information on their cars.
• Place advertisements in all media, radio, local television. You can also post messages on various Internet sites.
• Don't forget about word of mouth.
• In front of the entrance to the establishment there should be a bright and memorable sign that can be seen from afar.

How much can you earn by opening an Internet cafe?

Net profit at the end of the year will be 1,581,000 rubles (131,750 rubles per month). The profitability of the establishment when calculating the business plan will be 23%. The return on investment, taking into account the period for business promotion (4-6 months), will occur after approximately 30 months of operation of the cafe.

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Market and competitor analysis

current data is provided after ordering BP
Demand for Internet cafe services remains stable, with a slight increase observed. But in large cities this niche is fully occupied.

This business in small towns and regional centers requires a separate analysis. For example, in some towns there are no Internet cafes at all, while there is demand in the market.

Market analysis will include:

• study of supply and demand;
• studying competitors;
• forecasting the development of this market segment.

There is little or no competition in the provinces. A small town is the best place to implement this business plan.

How to choose equipment for opening an Internet cafe

In the gaming room of the Internet cafe you will need to install about 25-30 computers. It’s great if you connect a scanner or printer to them. When choosing equipment, preference should be given to new computers that allow you to solve all kinds of user problems. In addition, it is worth remembering that computers become obsolete over time and need to be modernized. To create a seating area you will need tables and chairs. You should choose furniture in a single design. Also, all products in the room must create integrity.

Necessary equipment, choice of material

In order for an Internet cafe to be able to actively operate and receive a large number of visitors, a business entity must purchase at least 30 computers. Scanners and printers should be installed in the room so that the client can work with text files, documents, and photographs. A minibar should be placed in a separate room, behind which there should be a small kitchen. As a result, the following equipment will be required:

Internet cafe opening technology

The primary task of starting a business is to create your own style of customer service. Today, many visitors strive to receive quality service. In addition, the atmosphere in the room is very important. That is why, when creating an Internet cafe, it is necessary to zone the premises: a common room with computers, a cafe with comfortable chairs for communicating with friends, a service center. When opening an Internet cafe, you should carefully select a location, conduct advertising and promotions. You can interest visitors only by creating your own style of service.

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Registration and registration of business

To open an Internet cafe, a person needs to register his business. To do this, first of all, you need to decide on the organizational and legal form. If you plan to open a small Internet club, then it will be enough to obtain the status of an individual entrepreneur. In the case when a businessman has far-reaching plans, then the choice should be made in favor of an LLC.

For state registration the following documents will be required:

• Individual entrepreneur. Application, civil passport, TIN, receipt of payment of state duty.
• Limited Liability Company. Application, minutes of the meeting of founders, Charter, agreement between participants, orders for the director and accountant, receipt confirming the fact of payment of the state duty.

After receiving the status of a business entity, a businessman must register with the Federal Tax Service, the Pension Fund and other extra-budgetary funds. It is mandatory to obtain permits from the following authorities:

• Fire inspection;
• Sanitary and Epidemiological Service;
• Municipality.

Advantages and disadvantages

This business, like any other, has its pros and cons. Positive aspects include simple registration, fairly quick payback and the ability to hire students. If we talk about the disadvantages, then these are the high cost of creation, the difficulty of choosing a suitable provider and increased control from government agencies, because such an establishment sells drinks and food, and there are also conditions for violating copyright laws.

What documents are needed to open

To operate this establishment you will need the following list of documents:

• registration as an individual entrepreneur or legal entity;
• premises rental agreement or ownership documents;
• If licensed software is used on computers in the establishment, then it is necessary to have a license for it.

However, in most cases, entrepreneurs use a standard software set to reduce costs, and it is free.

Project scope

How to organize an Internet cafe so that your investment brings maximum profit? At first glance, a small point providing computer services is very attractive. There will be minimal overhead costs and low rent.

However, business experts advise starting with an Internet cafe, where at least sixty computers will be installed. It is economically calculated that this amount of equipment (at least) is capable of generating good profits.

It is worth keeping in mind that the lifespan of a small Internet cafe is from one and a half to two years. After this, the computer park must be updated. If the income generated is not high enough, then a significant amount of capital will need to be invested in the new project.

Renting premises

Another important question. It is necessary to select a property from the non-residential stock. It is better if it is an office space or premises for commercial use. Depending on how many types of services you are going to provide, the number of rooms depends. To make it easier, we can assume:

• reception;
• computer room;
• programmers room;
• bathroom, preferably two;
• separate room for a cafe;
• kitchen.

At this stage, you should not rush, choosing according to the principle: as cheap as possible. It is advisable to choose the option where the most acceptable condition is. Or maybe it needs some minor cosmetic repairs. We have already discussed the locations a little; don’t aim straight for the city center. There are a lot of them out there and it’s not a fact that you will be able to become the best. And the rent in such places is much higher.

It is important that the premises have convenient access and two or three parking spaces, not on the sidewalk. It may seem that choosing a room is not a difficult task. In fact, everything is much more complicated. If you were able to choose the premises, make an appointment with the property owner. You have to bargain with him not only about the cost of the premises.

You must pay the rent when you have all the documents in hand. Until that moment he needs to wait. In all likelihood, he will agree to wait, but it is unlikely to reduce the cost. Moreover, many landlords require payment for the first and last months. But he has the right to take such payment only if the premises have expensive equipment. Usually these are boilers, stoves, washing machines and so on.

When agreeing on the rental price, ask about the amount of utility bills. You will need them when doing your calculations. Read also: Vending business: what it is and how to start.

How to register

This activity does not require licensing - an individual entrepreneur is suitable. But if you plan to employ employees by making a corresponding entry in their work books, it’s better to use LLC. Over time, the overpayment for registration and the need to reserve some funds on the balance sheet of the LLC will pay off, because officially employed employees can be paid 20% less than receiving salaries in envelopes.

How much to pay staff? The payout range is quite wide. Approximate prices can be obtained from competitors. Often students are willing to work for nominal pay. But an experienced system administrator will have to pay at least 20,000 rubles per month. If the establishment has 5 or fewer computers, you can perform this function yourself, and in case of serious failures, use an outsourcing service.

But you shouldn’t skimp on traffic! It’s one thing when a visitor can’t play an interesting game, but quite another when the Internet freezes. Traffic can be selected according to 2 criteria - by volume downloaded and by speed. If you provide a service for copying what a visitor downloads to his media, it is better to overpay a little and get unlimited. For 5 computers, the estimated cost is 12,000 rubles per month.

For the normal functioning of an Internet cafe with 10 computers and 20 seats, you can independently perform the function of administrator of both departments. When expanding your business, you will have to hire a separate manager for one of the divisions.

But with taxes I was a little unlucky. Unfortunately, it will not be possible to issue a UTII, since this field of activity does not involve retail trade. You will have to apply for the simplified tax system and give the state 13% of your income.

Personnel and salary

Before resolving the issue with staff, we determine the operating mode. Some owners of such establishments argue that the best option is 24 hours. Potential clients are young people who are busy during the day and like to disappear on the Internet in the evenings. On holidays and weekends the flow of customers will increase. Accordingly, we work without holidays and weekends.

Employees. Here you also have to think carefully about everything. These should be:

• hall employees, at least 2 people working in shifts;
• 2 IT specialists;
• manager in the reception or at the reception, as it will be decided to equip, not 2;
• cleaning woman;
• cafe staff, if necessary.

This is the minimum staff that needs to consider salaries. While it is possible to hire students with a minimum salary for hall managers, such students are not always available for computer maintenance. These computer geniuses are not used to being paid little. Although there are quite a few bright minds among the students. The main thing is that when selecting personnel, you should not rush. Definitely, these must be professionals. If it is still expensive to hire professionals to service your computers, you can use the services of a service center.

A new computer is under warranty for at least a year, this time is enough to check the computer and decide on earnings for programmers and IT specialists. But all new employees need to be interested. Don't forget about any bonuses, incentives, gifts. Turnover is not the best thing in business. All your employees should become partners. It is likely that in the future these will be the founders of your company. therefore, you must treat everyone with respect, not excluding the cleaning lady, among whom there may also be specialists in this field.

There is an opportunity to involve family members in the business. This will give you the opportunity to save some money in order to quickly reach a net profit.