5 interesting medical business ideas

Business ideas in medicine this year.

How to make money in the medical business?

In what niches of the medical business can a startup start-up?

1. Production of devices for medical offices (silicone massagers and complex structures ordered from abroad)
2. Coaching services (jogging in the morning, individual fitness instruction)
3. Manufacture of products for adherents of dietary nutrition (dietary supplements, protein shakes)
4. The sphere of folk healing (production of herbs, infusions, collection of medicinal herbs)
5. Massage, acupuncture, some therapeutic and preventive procedures at home.
6. Veterinary care (veterinary clinic)

You can make money in the medical field without much investment, the main thing is to have a doctor’s degree, proof of qualifications and a license for safe activities.

To start a business in the medical field without special financial investments, you need:

• Register your activity.
• Be confident in success and improve your professionalism.
• Show clients that they will receive something of real value when they come to you for medical help and solutions to their problems.

Business in the medical field is a special relationship between the client and the one who provides these services. Staff can secretly copy the behavior of their leader, and if the leader’s tactics are wrong, the business can go bankrupt very quickly. The medical business in Russia began with the advent of private doctors.

Private medicine was then persecuted by law, and developed semi-legally in those areas of medicine that were not sufficiently developed in public clinics:

• urology,
• sexology,
• dentistry (pediatric dentistry and painless methods of caries treatment have become very popular),
• cosmetology (plastic and aesthetic surgery including),
• Today the most popular area is laser vision correction.

Today, many unique goods and services have appeared - thus, private medical practice can compete with the public one and provide qualitatively new services. Private clinics mainly choose a narrow specialty. This is explained by the special conditions of a startup and profitability (equipment for such a business is very expensive). The startup will also require large investments in the purchase of special furniture and renovation of the building.

Pharmacy business

If anyone expresses a desire to open a pharmacy business, then one must remember that the sale of medicines is allowed only if they have the necessary license for both retail and wholesale trade. Many people use the opportunity of a franchise in medicine to successfully open their own business.

In addition, it is important to know that opening a pharmacy is not an easy task. It requires compliance with certain licensing requirements for business activities. To obtain a license, you need to submit all the necessary documents to the State Service that deals with medicines:

• statement;
• papers that confirm the availability of material and technical base;
• pharmacy passport;
• documents confirming the qualifications of a pharmacist;
• extract from EDRPOU.

Why business in the medical field is difficult

1. Employees who combine work in a private and public clinic do not know how to quickly switch to a client-oriented approach to the patient of a private institution.
2. The quality of service must be constantly regulated, otherwise problems with investors will arise. Marketing should be structured in such a way as to increase the number of regular customers.
3. A paid service must fully justify itself.
4. For example, you can introduce the practice of systematic personal support for each patient, a deep history, an individual approach, disease prevention, and not just treatment of ailments he has already acquired.
5. Selling healthcare services is a complex business. Doctors themselves often fail to cope with this task. This is where medical management comes to the rescue.

Maintaining strict service controls will ensure customer confidence. Control standards must be taught to employees and they must be aware of their responsibility for complying with them. Thus, all the clients’ expectations will be satisfied and, even more than that, they will want to come back again and invite their friends to get acquainted with the unforgettable service and the guarantee of getting rid of the problem.

It is important to decide on the target audience - what kind of people will they be? From the “average +”, “business class” and “premium” classes. The more a client is willing to pay, the higher his status. It is important to pay attention to every detail here.

Even within the target group there is its own hierarchy. Therefore, having employees such as a child nanny on staff is important. In addition, it is good to have access to the Internet, the opportunity to have a snack or just sit and wait until a relative is received. The comfort level for these potential clients is also important.

Having your own business, to some extent, can be called working in a private clinic as a doctor or nurse. It is best if the head of the company himself has something to do with medicine.

In order to form an individual concept for a private medical institution, it is necessary:

1. Develop a marketing strategy for behavior in the medical services market.
2. Choose methods for selling services and improving services.
3. Master the technology of effective sales of medical services.
4. Develop communication skills with different clients
5. Teach staff methods and techniques for effectively resolving conflict situations that arise during service.

Remember: the concept must remain unchanged, that is, exceed the client’s expectations so that he returns and brings relatives, friends and acquaintances, that is, he is your main seller!

Catalog of medical business ideas

Currently, businessmen can search for project options for business in the field of inter-industry on various websites. The catalog of ideas presented on our portal bbport.ru is easy to use. It offers profitable concepts for starting your own business.

On our website, in addition to original concepts, you can find a large number of ready-made business plans:

• veterinary clinics;
• dentistry;
• health complexes;
• pharmacies

In each finished project, all the nuances of opening an institution are spelled out and calculated. Visitors to the bbport.ru portal are given the opportunity to prepare projects for free.

In addition to prepared projects, personnel, costs, equipment, paperwork, the catalog describes common marketing moves. After all, advertising primarily determines whether potential clients will learn about your institution, and whether it will make a profit.

Medical management is a very specific type of management

This concept includes the following principles:

• professional (i.e. medical),
• psychological,
• ethical.

The main thing is that not only beauty, mood, but also the lives of clients will depend on how professionally the manager monitors the implementation of these principles. To become the head of a truly successful medical institution, it is necessary, first of all, to provide the client with quality treatment.

Communication between clinic doctors, holding consultations, trusting relationships between patient and doctor - the success of the enterprise is based on this. Medical confidentiality is what makes such communication possible precisely in this plane. Medical business is the trust of patients in your doctors and in the clinic itself in particular, remember this when selecting your staff.

From the very start, the manager must understand what role his service plays, what human problems it can solve. If there is no clear goal other than making money from paying patients, the activities of such a clinic will be in big question. Even if you provide everything in beautiful packaging in the form of a clean and beautiful room, a qualified doctor, etc., if the patient is treated the same as in a public clinic, he will no longer come to you for help.

The medical business should be based on an analysis of the population’s solvency and cooperation-dumping with government agencies. Owners of private medical offices have concluded that too expensive procedures ultimately turn out to be unprofitable - the population simply cannot afford them. A small dental office will pay for itself much faster and with better quality. Private medicine is very strictly regulated by government agencies: to create a business in this area, you need a license, which is quite difficult to obtain. Clients of private clinics know that they will receive high-quality care for their money, and the service will correspond to the highest level.

Medical centers created by a private entrepreneur are more mobile and can keep up with the times, using innovative and foreign treatment methods and technologies. One of the main differences between a private clinic and a public one is that in private offices the relationship between the patient and the staff is structured completely differently. In a private institution, they focus on the needs of the person; in public institutions, they most often expect rewards first.

Interaction with the patient instructs the clinic staff to explain to the patient what exactly is prescribed, what therapeutic or preventive procedures will be performed and how much it will cost. Of course, a private institution (like a public one) will not provide a complete guarantee of recovery.

Here it is important to adhere to the principle of sufficiency: if the patient does not need expensive diagnostic procedures, then the clinic that prescribed them will become unpopular: the deceived patient will tell everything to his friends. Insurance companies also keep a close eye on the progress of their clients' treatment. Business in the field of treatment and diagnostics requires the highest quality of services provided. In order to maintain a balance between prices and the possibility of purchasing new equipment and medicines, it is necessary to carefully consider the pricing policy. Thus, experienced businessmen organize promotions and days of low prices if they believe that the flow of customers is not as good as it could be.

However, there is another side to the coin: high-quality medical services a priori cannot be cheap, and clients understand this very well. As an advertisement, paradoxically, “word of mouth” works best - according to sociological surveys, 85-90% of patients in such clinics visit the institution on the recommendation of their friends or relatives, sometimes on the recommendation of their attending physician.

Outsourcing medical service for hotels/offices

Serious hotels, large offices, gaming areas and educational institutions are required by law to have “packed” medical rooms with an experienced doctor who is able to provide first aid in any situation.

In places where such institutions are concentrated, it is quite rational to have a special outsourcing service that works simultaneously for several institutions. In this case, great savings are possible on medical personnel and necessary medications.

In addition to all this, if there is insufficient space in the building for offices, outsourcing medical services without an office is possible. Only one office is needed in one office building or hotel, and the doctor from it will serve the neighboring hotel.

For institutions, this scheme is very beneficial due to the reduction in costs for medical personnel and, most importantly, for medicines and necessary equipment, but at the same time, the letter of the law regarding the presence of medical control in the institution will be fully observed.

Personnel issue

It is worth considering that the selection of personnel must be carried out very carefully. It is important that doctors know how to get along with patients and are non-conflict and friendly. It is worth noting that inexperienced specialists immediately after graduating from universities are much easier to learn the basics of communication skills right at the workplace - it is more difficult to retrain specialists with experience.

It is also worth considering that it is sometimes impossible to “lure” a good specialist from a state clinic to a private one - grateful patients leave very generous tips, which are a good increase in salary, which is also tax-free. Therefore, private clinics prefer to train specialists on their own. Good clinics do not spare funding for education and training. Specialists attend congresses and also study foreign languages.

Clinics pay great attention to the design of doctors' offices. In this case, the administration can hope for a modest cabinet. Accordingly, the work of good specialists should be rewarded. Sometimes (and this is a great success), a specialist may come who will help in training further personnel, organizing the work of the clinic, he will become the best consultant on complex cases. Doctors in private clinics essentially play the role of marketers, offering patients new services and explaining their essence.

Doctors communicate with patients and know almost everything about them - this is a good opportunity to advertise something new that can benefit the patient and, accordingly, profit for the clinic. Experienced owners of private clinics emphasize that it is through communication with patients that doctors can draw some conclusions, and the introduction of a new service will ensure an influx of clients or eliminate shortcomings in the clinic’s work.

Modern people are accustomed to taking care of their own health and want timely and, most importantly, high-quality control over it. Citizens of our country want to come to a private clinic and be sure that the level of service and care there is no lower than in similar institutions in Europe.

At the same time, the niche for providing complex medical services is still quite open, but financial investments in this area should be very large. If you want to open your own business in the field of medicine, it is worth considering the possibilities of developing insurance in this area of ​​life. Almost one hundred percent of the insured receive this document from the employer, but on the condition that the company is really large and highly values ​​its specialists. Compulsory insurance policies provide more opportunities to maintain health.

A new approach to maintaining health is preventive measures, this is the willingness to pay money for high-quality qualified care in treatment for symptoms of diseases. The level of well-being of the people is growing, and private medicine has every chance to develop successfully.

Health in a smartphone (mobile application)

The essence of the idea is to create a mobile application with which you can find a suitable doctor, consult, get recommendations, make an appointment, bypassing the registry and other bureaucratic obstacles.

I started implementing a similar idea at the end of 2020. She launched an experimental version of the Yandex.Health mobile application. Using the program (similar to the Gosuslugi portal for public clinics), you can make an appointment at a paid clinic or get a consultation with a pediatrician or therapist.

In the photo: The doctor gets in touch within a few minutes after the call

The application allows you to communicate with a doctor via video or chat. The first consultation costs 99 rubles, subsequent consultations cost 499 rubles. Of course, according to the law, through remote communication channels (without a personal appointment), the doctor cannot make an accurate diagnosis and prescribe medications, but he can name the possible causes of the ailment and give recommendations on what measures to take before visiting the clinic. The application also helps you decide which specialist you should contact.

Watch a video interview with Grigory Bakunov, head of Yandex.Health

Leadership models for private medical business

The manager is a person who does not have special education in the field of medicine, and a qualified specialist is responsible for all services. The model is not the best, since the doctor is not a management specialist and cannot always make the right decision; his opinion may be influenced by his colleagues. It’s another matter if such a doctor receives an additional diploma and becomes familiar with the basics of doing business.

The head of a medical institution must also be able to communicate with investors - investments in such a business require considerable investments, and investors want to know how their funds were used. Due to the increase in the number of services, their quality may be greatly affected, instruments and equipment will therefore not be able to be updated on time, and treatment regimens will be simplified too much and technological cycles will be disrupted.

Starting a medical business

Medicine, as a field of business, implies the opening of various medical institutions: a rehabilitation and medical center, a medicine fair, a sanatorium, a pharmacy.

Once you have found a suitable idea, pay attention to what documents are required to register your own business:

• individual entrepreneur registration;
• doctors' licenses;
• permits for medical practice.

When you start implementing this idea, pay attention to the education of your employees. Medicine requires the work of qualified personnel. To improve professionalism, medical personnel should organize advanced training courses.

A responsible approach to the implementation of business ideas will lead to high income in the future.

Plasters and dressings

In the photo: Modern dressing materials

With the development of nanotechnology, sticky patches, which are very painful to tear off from the skin, constantly slipping bandages and bandages are gradually becoming a thing of the past. They are being replaced by modern means. The essence of the idea is the production and/or sale of modern dressing materials.

The idea was put into practice by Ivan Afanasov, a graduate of the Chemistry Department of Moscow State University. He invented the wound-healing plaster "Chitopran" made from a biopolymer for wounds and burns, which promotes rapid healing. But the most important advantage of the patch is that it does not need to be removed: having done its job, it dissolves without a trace, leaving no traces.

In the photo: Russian chemist Ivan Afanasov, who invented and patented the Chitopran patch

For production, Afanasov and his colleagues created, which at the start received 15 million rubles from the venture investor RVC as seed investments and 5 million rubles from. In the first six months, the company's turnover reached 500 thousand rubles.

Afanasov’s plans are to supply all Russian hospitals with his invention to replace outdated materials - bandages and cotton wool.

Perinatal center

In the photo: Equipment for the perinatal center

Of course, financing such an idea is comparable to investing in opening your own bank. But, as the founder of the network of reproductive medicine clinics “Mother and Child,” the chief obstetrician of Moscow, Mark Kurtser, assures, he did not invest his own money. The secret is that he is a master of his craft, and also knows how to make the necessary connections and attract the necessary investments. So it all depends on desire, experience and business acumen.

In the photo: Mark Kurtser - founder of the Mother and Child clinic chain

He has been involved in medicine since his student days - even then he assisted in operations. At the age of 37, he became the chief physician of a large Moscow maternity hospital. His first business was the purchase of a small operating dental clinic, which he soon had to sell.

In the early 2000s, construction of a perinatal center began, and in 2006 the first private maternity hospital in Moscow was opened. Now the network of Mother and Child clinics is one of the largest private medical companies in Russia.

Bite correction business

To correct the bite, metal or ceramic braces are used. The smile of a person with braces is, to put it mildly, not very attractive. An alternative to this device is the increasingly popular aligners (aligners). They are not too noticeable in the mouth and can be removed while eating.

In the photo: Correcting the bite using mouth guards is the future of orthodontics

The essence of the idea is the production and/or sale of aligners. The most interesting thing is that they can be printed on a 3D printer, taking into account the individual characteristics of each client’s bite.

Former bank employee Vladimir Lutsenko tried to become a distributor of Align Technology Corporation, the leader in this market. However, he was refused. Then Lutsenko decided to organize his own production.

The first 3D printer was purchased by Vladimir for 120 thousand dollars, and special software was also required. Lutsenko opened his own clinic, after which he began selling aligners to third-party clinics.

The profitability of the entrepreneur’s business is about 60%; in 2020, the company received revenue of more than 26 million rubles, and profit amounted to 1.2 million rubles.

Now in Russia there are already more than five enterprises producing mouthguards. Experts consider this direction to be the future of orthodontics.

About the nuances of opening a dental office, read the article: “Opening a private dental office”

Private ultrasound room

In the photo: Business idea: private ultrasound room of Irina Matveeva

Patients of state clinics are very familiar with the situation when they have to wait months for a coupon for an ultrasound scan. But timely treatment requires a quick diagnosis. A private ultrasound office can help in such a situation by paying for the procedure, where you can get the necessary diagnostics quickly, efficiently, and at a convenient time.

We will tell you how to put such an idea into practice using the example of a doctor, Irina Matveeva, who opened a private ultrasound diagnostics office in Naryan-Mar.

Irina dreamed of opening such an office for many years. In 2020, she applied for a grant competition. Her project turned out to be the most socially significant and economically feasible. Irina won the competition and won a grant of 500 thousand rubles. In total, 4 million rubles were needed. The rest of the money was invested from the family budget.

Matveeva purchased an expert-class ultrasound machine, equipped an office, and received a license to operate.

Watch the video: Irina Matveeva talks about her ultrasound room.