Business plan for an equestrian club: basic strategy, long-term goals

Horse breeding is a specific field of activity that requires large expenses. At the same time, horse breeding can subsequently bring significant profits. To take the first steps in this area, you will need appropriate knowledge or a competent manager. Understanding the specifics will allow you to avoid pitfalls and minimize the costs of starting a business.

How much money do you need to open an equestrian club?

Opening an equestrian club from scratch is an expensive project. Investments even in a relatively small project start from 10 million rubles:

• Construction of a club (manege, paddocks, pastures, outbuildings, etc.) - 6,000,000 rubles.
• Purchase of equipment, arrangement of the club - 2,000,000 rubles.
• Purchase of adult horses (30 heads) - RUB 9,000,000.
• Advertising - 100,000 rubles.
• Business registration and other expenses - 200,000 rubles.

Total - 17,300,000 rubles. The first thing you need to open an equestrian club is to select a plot of land for the construction of an arena, levadas and other outbuildings. premises. For this purpose, a land plot of 4 hectares was rented 20 kilometers from the city. Rent - 100 thousand rubles per month. Further, it is planned to build indoor and outdoor riding arenas, fenced pastures for horses and other premises: feed storage, staff room, laundry, solarium for animals, veterinary office, forging shop. In total, about 6 - 8 million rubles will be spent at this stage.

Basic principles of fattening

Feed quality

Horse meat farming as a business on an industrial scale is not easy to implement. A horse is a finicky animal, demanding food. Feed for breeding requires high-quality food, without large solid inclusions, thorns, or mold. The same, however, applies to breeding horses at home.

Feed composition

The main part of the diet consists of grass and hay, which are enriched with various components.

• Oats, barley, clover. They provide a large amount of energy, which stimulates weight gain.
• Bran. Added to the diet to improve digestion.
• Vitamins. They come in the form of ready-made vitamin supplements, as well as as part of green food.
• Rock salt. A horse needs about 1 kg per month. You can replace salt with mineral supplements.

Grass and hay in the diet of ungulates raised for slaughter are supplemented with grain, bran, vitamins and salt.

Meat yield

When a herd is kept on pasture, the animals reach a weight of 400-450 kg. It is customary to slaughter a horse at three years of age, or at most at five years of age. 56-62% of high-calorie meat is obtained from the carcass. Pulp yield is up to 80%

What equipment to choose for an equestrian club

The third stage is the purchase of the necessary equipment and ammunition. You will need to purchase automatic drinkers, sides for the arena, a soil harrow, insect control devices, drivers, stalls, obstacles, rubber mats, watering systems, wheelbarrows and carts and much more. Estimated costs at this stage are 2 million rubles. The fourth stage is the acquisition of horses. This is perhaps the most expensive stage. One horse will cost approximately 300 thousand rubles. The high price is due to the fact that the club requires animals that can do everything and do not need additional training. To operate optimally, the club needs at least 30 horses.

Nutrition

The basis of the horse's diet is grass and hay - about 60%. Oats and barley contain substances that promote weight gain; they should be included in the diet in the amount of 20% of the total daily portion.

Bran and feed are needed for good digestion of food, 8% is enough. The horse's body needs minerals and vitamins contained in vegetables (carrots, beets, potatoes) - about 12%. The average daily consumption of an adult horse is approximately 25 kg of feed.

An important component of the diet is rock salt; there is about a kilogram of salt per head per month. In some cases, animals are given special supplements and nutritional complexes.

Horses need high-quality food, otherwise they suffer from stomach cramps, diseases of the legs and teeth.

When breeding meat breeds of animals, the broiler fattening method can be used, when in six months the foal gains weight up to a quarter of a ton, and by the year - 400-450 kg. To achieve such results, use the following work planning technique:

1. For 2-3 months, foals feed on mares' milk.
2. Then complementary foods containing prebiotics and additives are introduced into the diet, which strengthen the animal’s immunity and accelerate growth and weight gain.
3. Meat breeds of horses are kept separately and their physical activity and stress are reduced as much as possible.
4. Slaughter is carried out in late autumn - early winter, when the mass of animals increases. It is also easier to store meat in cold weather.

This horse breeding approach is more economically profitable, as it allows the use of smaller areas and reduces the fattening time.

Marketing plan

The main service of the equestrian club will, of course, be horse riding or horse rental. However, you will not be able to make a significant profit from this. Therefore, the equestrian club plans to offer a number of other services designed to make the business profitable:

• Horseback riding - 1000 rub./hour
• Horse riding (including for children) - 1100 rubles. for one lesson.
• Rent a horse for a photo shoot -1500 RUR/hour
• Staying services (hotel for a horse) - 15,000 rubles/month.
• Organization of events for corporate clients (horseback riding, excursion around the club, photography, horseback riding, dinner, children's performance and much more) - the cost is negotiated individually.
• Gift certificates.

Competition among equestrian clubs in our city is extremely low. We can say that it does not exist at all. However, this creates another problem - the riding culture in the region is poorly developed due to the lack of normal riding clubs and schools. We will have to “educate” the market from scratch, introduce the service, and develop a client base. This may take more than one year, so you can’t count on a quick payback.

Horse Breeding Options

Horse breeding itself has several varieties:

• breeding of pedigree horses
• horse breeding for work purposes
• breeding for competition

All these varieties have their own characteristics. And before you start organizing, you should clearly understand what type of livestock farming you will be doing. Will it be a stud farm for breeding valuable and rare breeds of horses, or will it be a private stable where clients can rent horses for work needs. Maybe it would be closer to you to create a club that provides riding lessons to an audience.

Since the features and characteristics of these areas are quite different, the business plan according to which your enterprise will develop must be built taking into account the identified characteristics and goals.

Financial plan

Fixed monthly expenses

• Maintenance of one horse - 40,000 rubles, 30 heads - 1,200,000 rubles.
• Rent - 100,000 rubles.
• Salary and insurance contributions - 450,000 rubles.
• Advertising - 50,000 rubles.
• Other expenses - 100,000 rubles.

Total - 1,900,000 rubles. Monthly income

• Horse rental - RUB 500,000. (500 hours)
• Horse riding lessons (including group lessons) - RUB 700,000.
• Residential services - RUB 300,000.
• Photo sessions - 200,000 rubles.
• Excursions around the club, entertainment programs - 400,000 rubles.
• Sale of goods to equestrian sports enthusiasts - RUB 300,000.

Total revenue - 2,400,000 rubles.

Staff

Personnel in any area of ​​animal husbandry must be selected carefully, because people will have to work with animals that require special care and concern. Specialists should be hired with knowledge of horses and who already know how to get along with them.

If you are developing a training center , you will need staff with horse riding and training skills for beginners. This service is now quite popular among both adults and children, especially in large cities.

a veterinarian is required . The horses will spend all their time on your farm. And if you want to build a successful business, then all animals must be healthy. And the first symptoms of illness must be noticed and eliminated in time.

In addition to the veterinarian himself, it is highly advisable that you yourself have an idea about the health of horses. By studying their characteristics, disposition, nutritional conditions and life cycle, you will have an idea of ​​what to do in certain situations. If you have no experience in this matter, you may need to take specialized courses, or hire a temporarily knowledgeable person to help clear up your ignorance.

If you have an idea about all this, you can avoid hiring a veterinarian as a permanent staff member, saving a certain amount of monthly expenses your salary fund . But, at a minimum, it is necessary to know where he is, have contacts at hand and periodically invite him to inspect the animals for a certain fee.

Step-by-step plan for starting a business: where to start

1. Search for a place where the club will be built (usually within 30-100 km from the city limits).
2. Construction of arenas, sheds, administrative premises, locker rooms, utility rooms, creation of the necessary infrastructure.
3. Purchase of horses (clubs that keep less than 20-30 animals do not survive on the market, as practice shows).
4. Registration with government authorities and obtaining permits.
5. Hiring personnel (grooms, grooms, farriers, veterinarians).
6. Advertising in the media, purchasing banners, promotion on social networks.

Types of business areas

If you are wondering whether horse breeding is profitable or not, then we can confidently answer you - yes! This business will bring a solid income, the business has high profitability, but you should expect profit no earlier than in 5 years.

When preparing to start a business, it is important to correctly draw up a business plan, which describes in detail all possible expenses and decides on the concept of the business. Thus, organizing horse breeding as a business can be carried out in several directions at once:

1. Elite horse breeding or breeding of pedigree stallions. As a rule, they are purchased by wealthy clients through an auction. This is aerobatics; you will need not only huge start-up capital, but also connections in high circles. If you gain fame among the rich and wealthy, then they will often come for luxurious horses;
2. A business with horses may be associated with the construction of a school where the art of horse riding will be taught. The second option is stallions for rent for walks in picturesque places;
3. To get meat. Such an entrepreneur needs a large pasture for walking, and in the near future he will need to build a slaughterhouse. It is equipped with modern equipment and experienced workers are hired. You can also use especially valuable horse milk.

To make more profit from doing business, some entrepreneurs combine the above areas of activity. If you prefer a certain direction, you can develop it.

In any case, proper horse breeding involves building a stable. Here you need to follow strict rules: no drafts so that the animals do not get sick, you can use brick or wood as a building material for the walls, and you can simply pour sawdust on the floor.

Interesting article: Growing greens in a greenhouse as a business.

What documents are needed to open

We recommend opening a legal entity (limited liability company). The package of documents is something like this:

• registration certificate;
• on registration with the Pension Fund;
• on payment of a single tax;
• premises rental agreement (in case of rental);
• charter;
• memorandum of association;
• labor contracts with auxiliary and other workers.

Which taxation system to choose for registering a business at an equestrian club? We choose a simplified system, which involves contributions to the state budget of either no more than 6% of gross income, or 15% of the difference in operating activities.

Land and buildings

Breeding horses is impossible without acquiring a large plot of land. Its area directly depends on the number of animals. Land can be purchased or leased. Separate buildings will be required, including a stable. A hangar-type room is suitable for its organization. It needs to be equipped with stalls. It is advisable that they are not too small. The width of the stall must be at least 3 meters.

When starting a horse breeding business, you should not immediately purchase expensive equipment. The stable can be further equipped in the future. At this stage, you should limit yourself to purchasing a minimum set of necessary things. Feeders and drinkers can be chosen as simple as possible. In the future, it is better to change them to automatic systems. This will allow you to save significantly.

Services offered

Registration and registration

To run a business, you must register with the tax authorities and receive a certificate with the chosen form of entrepreneurial activity. We will choose the individual entrepreneur registration form with the simplified taxation system of 15%.

In addition, documents and permits are required to conduct this type of activity. It is imperative to obtain permission from the fire department to ensure compliance with safety regulations.

You will have to spend about 100 thousand rubles on registration, registration and obtaining permits to run this business.

Project Summary

We will consider opening an equestrian club in a big city, because...
in small and medium-sized cities there is a high risk of unprofitable investments. The club will be located on the outskirts of the city, closer to the exit from it, not far from the park area. We will have 20 horses; with active development, their number will increase depending on demand.

The main target audience is lovers of horses and outdoor activities, people who need to lose weight and restore their body. Horseback riding helps with cardiovascular diseases, diseases of the nervous system, gastrointestinal tract, scoliosis and others. Main offers:

• Horse riding training.
• Horse riding by the hour.
• Carrying out equestrian competitions.

Additional services will also be provided:

• Photo session with horses.
• Horses for rent for a wedding carriage.
• Excursions for children.
• Walk through the park 1-2 horses.

Accordingly, the target audience increases:

• Future newlyweds.
• Children.
• Photographers and models.

The only competitors in this area can be similar equestrian clubs, of which there are very few due to the high level of start-up costs for businesses. However, it is necessary to analyze the niche and, if there is such a club in the region, consider moving to a place where there is no such business.

The equestrian club will be open on weekdays from 11 a.m. to 7 p.m., on weekends from 9 a.m. to 8 p.m.