Catalog of the most profitable franchises for small towns in Russia

  • Investments in opening a franchise outlet 5 - 25 million rubles.
  • Investments in opening a franchise outlet 1 - 5 million rubles.
  • Investments in opening a franchise outlet up to 1 million rubles.

Dilcity is a promising business with small investments: dilcity.rf

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Today we have prepared a selection of the most profitable franchises for business in Russia, according to the ratings of the authoritative Forbes publication.

The issue turned out to be very useful, as it allows us to understand which niches are the most promising and where the market as a whole is moving. It will also be very useful to analyze the websites of leaders and highlight the key points for yourself.

The issue is divided into 3 blocks: top 10 franchises with investments from 5 to 25 million rubles, top 10 franchises with investments from 1 to 5 million rubles and top 10 franchises with investments up to 1 million rubles.

Investments in opening a franchise outlet 5 - 25 million rubles.

10th place. be free

The be free clothing brand is part of the Russian Melon Fashion Group. The retail chain operates in the mass market segment, uniting more than 200 stores. The franchising direction provides for two store formats: “Flagman” with a full range and an initial investment of 36,000 rubles per square meter (includes the cost of repairs, equipment, goods for initial filling) and a simpler “Light” format, requiring an investment of 26,000 rubles. The average profit of a franchise store in 2020 was 10%. Payback period 1.5 years.

PROFILE:

  • The average investment in opening a point is 6.5 million rubles.
  • Annual revenue 24 million rubles.
  • Annual profit 2.4 million rubles.
  • Opened 147 , 63 .
  • Website: https://befree.ru

9th place. Baby club

The founder of the children's network, Evgenia Belonoshchenko, a mother of many children and a psychologist with a second degree, developed a system of intellectual activities for preschoolers based on the methods of Nikolai Zaitsev and Maria Montessori. The first Baby Club opened in 2000 in Samara; since 2009, the network has been developing according to a franchise model and is represented in 72 cities.

In 2019, the company offered potential partners a new product - Baby Club Light. Launching in a budget format will require about 1.5 million rubles. During the coronavirus pandemic, 90% of franchisees switched to online classes. In addition, “Baby Club” became a participant in the distance learning project from and began selling video lessons on Wildberries.

PROFILE:

The average investment in opening a point is 5.8 million rubles.

Annual revenue 4.8 million rubles.

Annual profit 1.3 million rubles.

Opened 2 , 214 .

Website: https://fr.baby-club.ru/

8th place. Dodo Pizza

The pizzeria chain was founded in 2011 by an entrepreneur from Syktyvkar, Fyodor Ovchinnikov, who failed in his book business. Two years later, he launched a franchise, which today has over 600 points in Russia and 12 other countries. The minimum investment is 8 million rubles, 53% of partners own two or more Dodo Pizza pizzerias.

PROFILE:

The average investment in opening a point is 11.5 million rubles.

Annual revenue 42.2 million rubles.

Annual profit 4.2 million rubles.

There are 28 own outlets and 580 franchise outlets.

Website: https://www.dodofranchise.ru/

7th place. Cofix

In 2020, the Israeli brand of coffee shops was brought to Russia by brother developers Mikhail and Grigory Pechersky, together with Melsons Group CEO Satesh Melvani. Franchising was launched almost simultaneously with the entry into the Russian market. Now there are more than 190 coffee shops in Russia. Cofix also operates in Israel and Belarus, and plans to enter Latin America and Asia.

PROFILE:

The average investment in opening a point is 5 million rubles.

Annual revenue 26.4 million rubles.

Annual profit 2.9 million rubles.

Opened 19 , 179 .

Website: https://franchising.cofix.ru/

6th place. Sun School

The Sun School network of bilingual kindergartens has more than 80 branches in 23 cities of Russia. A unique model of preschool education was developed and supported by the methodological department of the management company: classes in kindergartens are conducted according to a single daily plan for the entire network. During the pandemic, this made it possible to quickly transfer the franchisees’ work online and retain clientele.

PROFILE:

The average investment in opening a point is 11.5 million rubles.

Annual revenue 16.8 million rubles.

Annual profit 3.6 million rubles.

Opened 3 , 87 .

Website: https://fr.sunschool.ru/

5th place. IL Patio

The first family restaurant “Patio Pizza” appeared in Moscow in 1993. The IL Patio franchise was launched in 2002. In 2020, the company optimized its business model, the average investment in opening a restaurant decreased, and the number of partners who own two or more IL Patios increased to 40%.

PROFILE:

The average investment in opening a point is 20 million rubles.

Annual revenue 67 million rubles.

Annual profit 10.1 million rubles.

Opened 53 , 73 .

Website: https://franchising.ru/

4th place. Burger Club

The Burger Club chain entered the Forbes rating in 2014 and since then has only once fallen out of the list of the most profitable franchises. The size of the initial investment for a partnership depends on the format of the establishment: opening a point in the food court of a shopping center will cost 4.5 million rubles, the option of stationary placement is more expensive - 6.3 million rubles. In 2019, the company developed another franchise product - a food truck. Launch costs are about 5 million rubles. The first point in the new format opened in 2020. In addition, Burger Club is expanding its international presence - by the end of summer the burger chain will appear in Hungary.

PROFILE:

The average investment in opening a point is 5.4 million rubles.

Annual revenue 37.8 million rubles.

Annual profit 4.8 million rubles.

Opened 15 , 246 .

Website: https://burgerclub.ru/

3rd place. Fit Service

The federal network of post-warranty car service stations Fit Service was launched in 2008 in Omsk. It has been operating as a franchise since 2013. The average payback period is 19 months. One of the requirements for potential Fit Service partners is business experience.

PROFILE:

The average investment in opening a point is 5 million rubles.

Annual revenue 28.2 million rubles.

Annual profit million 6.7 million rubles.

Opened 12 , 213 .

Website: https://franch.fitauto.ru/

2nd place. 2GIS

The cartographic company 2GIS has been publishing electronic directories of the same name with city maps since 1999. The central office is located in Novosibirsk, and in 2004 the company began scaling its business throughout Russia through franchising. The company's partners collect and enter companies on the map of their city. At the moment, 2GIS has information about more than 2.7 million organizations, the service covers 398 cities in 11 countries. Depending on the size of the city and the complexity of the project, investments range from 13–36 million rubles.

PROFILE:

The average investment in opening a point is 24.5 million rubles.

Annual revenue 40 million rubles.

Annual profit 8.8 million rubles.

Opened 14 , 86 .

Website: https://2gis.ru/

1 place. Papa John's

The first Papa John's pizzeria was opened in the USA in 1984, and appeared in Russia in 2003. The franchise has been operating since 2010. Today, more than 100 Papa John's outlets are open under franchise in Russia. The average payback period is about one and a half years. 57% of partners believe in the project and have two or more American brand pizzerias.

PROFILE:

The average investment in opening a point is 6 million rubles.

Annual revenue 36 million rubles.

Annual profit 6 million rubles.

Opened 115 , 109 .

Website: https://franchise.papajohns.ru/

Don't buy a pig in a poke

When purchasing a franchise, you can find out a lot about the seller. Here, in particular, is a list of questions that we recommend that you clarify before investing.

  • How many similar franchises are there in the country? choose well-established franchises, usually they are quite numerous - at least 50. It is much easier to get a loan for such franchises.
  • If you come across information about terminated contracts, analyze the reasons and frequency of such events.
  • Find out the level of support after purchasing a franchise. What franchisor services will be paid? How will advertising and marketing support be organized? It’s good if support is promised at all stages of the formation of your company, and not just at the start.
  • Are trainings provided to new franchisees? Are franchise holders satisfied with this training and franchisor support? The less experience you have, the more you need information and advice from the franchisor.
  • How many franchises similar to yours are in your chosen area? If the area is already saturated with the same franchises, you cannot avoid competition.
  • How viable is the franchise and what is its net income, including your salary and other cash receipts of the enterprise.

Look for an existing franchise to purchase that meets the loan requirements.

Investments in opening a franchise outlet 1 - 5 million rubles.

10th place. CENTURY 21

An international network of real estate agencies opened in the early 1970s in the United States. In Russia, the franchise was launched in 2007. Now CENTURY 21 has more than 60 offices and 1,200 agents in 34 cities across the country. Each office has a tradition: after signing a contract or receiving a commission, agents ring a bell. Thus, everyone who is in the office at that moment, including clients, will know about the success.

The revenue of one franchise salon ranges from 14 to 45 million rubles per year, depending on the region of presence. The upper figure is typical for offices located in capital cities. The company is focusing on expanding its geographic presence.

PROFILE:

The average investment in opening a point is 1.7 million rubles.

Annual revenue 29.5 million rubles.

Annual profit 4.8 million rubles.

Opened 2 , 65 .

Website: https://www.century21.ru/

9th place. Automoe

The Automoyo auto parts sales group was founded in Perm in 2008. Now it unites “Auto-Japanese”, “Auto-European”, “Auto-Chinese”. She has an ambitious goal - to become No. 1 in servicing and repairing cars and selling spare parts for foreign cars. The franchise was launched in 2010, 54% of partners have two or more Automoyos.

PROFILE:

The average investment in opening a point is 3.9 million rubles.

Annual revenue 23.6 million rubles.

Annual profit 6 million rubles.

Opened 44 , 140 .

Website: https://franshiza-avtomoe.ru/

8th place. MIXIT

The natural cosmetics brand was invented by two partners: hair stylist Elena Nazarova and a furniture business specialist Oleg Pai. In the first year, the partners invested 15 million rubles to launch a small laboratory in the Moscow region with one technologist and several laboratory assistants.

In 2020, Nazarova and Pai launched a retail chain of the same name, which today has about 170 locations. In 2020, the partners decided to develop through franchising. The payback period is 8 months, the franchisor promises.

PROFILE:

The average investment in opening a point is 2.45 million rubles.

Annual revenue 12.6 million rubles.

Annual profit 3.6 million rubles.

Opened 45 , 119 .

Website: https://mixit.ru/

7th place. Beer&co

This is a federal chain of minimarkets of bottled drinks. The first store was opened in Yekaterinburg in 2008, and five years later, in 2013, franchising appeared. In 2020, the Piv&ko chain has more than 400 operating stores in 132 cities in Russia and Kazakhstan.

PROFILE:

The average investment in opening a point is 2.3 million rubles.

Annual revenue 18.8 million rubles.

Annual profit 4.7 million rubles.

Opened franchise points 438.

Website: https://franchise-pivko.ru/

6th place. Sushi Market

The company positions itself as the only international chain of Japanese cuisine that operates in a unique format of piece sale from a showcase of ready-made rolls and sushi of excellent quality at the lowest price.

Over 9 years of dynamic development, more than 400 retail outlets have been opened. And today the company is actively searching for reliable partners for development in the CIS countries and Eastern Europe.

The peculiarity of the company is that 12 partners have 400 points open. Sushi Market is also preparing a franchising format in which it builds a point at its own expense and shares the net profit with the manager 50/50.

PROFILE:

The average investment in opening a point is 2 million rubles.

Annual revenue 17 million rubles.

Annual profit 3 million rubles.

Opened franchise points 349.

Website: https://franchise.sushi-market.com/

5th place. Mr. Doors

Company Mr. Doors started its business in Russia by selling built-in wardrobes produced at a factory in the Moscow region; later production was moved to Kostroma, and the catalog expanded to include all types of cabinet furniture. Retail chain Mr. Doors franchise has been developing since 2000 and has more than one hundred outlets.

PROFILE:

The average investment in opening a point is 2.9 million rubles.

Annual revenue 54 million rubles.

Annual profit 5.9 million rubles.

Opened 39 , 109 .

Website: https://www.mrdoors.ru/

4th place. Helix Laboratory Service

The idea of ​​the project belongs to a graduate of the Faculty of Biology of St. Petersburg State University Yuri Andreychuk. Since 1998, he has been developing new types of vaccines, and later opened a small Helix laboratory. The first franchise was sold in St. Petersburg in 2007. Helix Laboratory Service has more than 340 centers throughout Russia. Helix has many successful outlets in regions where costs are low, hence good profitability.

PROFILE:

The average investment in opening a point is 2 million rubles.

Annual revenue 24.9 million rubles.

Annual profit 6.7 million rubles.

Opened 22 , 392 .

Website: https://fr.helix.ru/

3rd place. Floors

The Etazhi real estate agency was founded in 2000 in Tyumen; the company acquired a franchise only in 2012. Now the Etazhi franchise is the largest real estate franchise; the network operates almost throughout the country. The minimum investment is 700,000 rubles, and the average payback period is 21 months.

PROFILE:

The average investment in opening a point is 1.9 million rubles.

Annual revenue 82.4 million rubles.

Annual profit 12.4 million rubles.

Opened 1 , 110 .

Floors: https://www.etagi.com/

2nd place. Polyglots

The international network of language centers for children and teenagers “Polyglotiki”, created by linguist Elena Ivanova in 2006, has more than 120 branches and is represented in 5 countries. All centers work according to the author’s methodology, which formed the basis for 70 training courses on the development of Russian speech and the acquisition of five foreign languages ​​(English, German, Spanish, French and Chinese).

During the period of self-isolation, all network centers switched to online teaching in two formats - video conferencing and video lessons, retaining more than 60% of students.

PROFILE:

The average investment in opening a point is 1.3 million rubles.

Annual revenue 16.9 million rubles.

Annual profit 7.9 million rubles.

Opened 3 , 128 .

Website: https://www.poliglotiki.ru/

1 place. IQ007

The IQ007 speed reading school was opened by two entrepreneurs from Zlatoust - Vadim Khabirov and Danil Kostromin. At first, the business model was aimed at an adult audience, but soon the emphasis shifted towards children; Gradually other disciplines were added - calligraphy, English, memory and intelligence training.

Since 2013, the company has been actively developing its franchising business, opening dozens of branches a year.

During quarantine, schools successfully switched to online teaching and were able to increase their client base: 30% of branches even expanded the staff of teachers, and in some, the monthly turnover exceeded normal figures.

PROFILE:

The average investment in opening a point is 1.7 million rubles.

Annual revenue 21.6 million rubles.

Annual profit 11.4 million rubles.

Opened 22 , 592 .

Website: https://iq007.biz/

Overview of franchises for St. Petersburg

Pedant.ru is a smartphone repair and exchange franchise. It is actively developing. More than 300 representative offices have already been opened. We have our own training school for franchisee managers.

Alkopolis 24 is a franchise of a 24-hour alcohol store. Action without violation of the legislation of the Russian Federation. The franchisee gets the opportunity to work in a profitable market without entering into competition with the main players.

Lensvens is a franchise of an Instagram sneaker store with an assortment of the most popular brands - Nike, Adidas, New Balance, Reebok and others. The partner receives favorable prices, a ready-made model and everything necessary for effective work.

Keep Five is an intellectual game franchise with no age restrictions. The partner receives training, support, ready-made content, marketing support and mechanisms for additional income.

Falco Shop is an Instagram franchise of a sneaker and clothing store. The franchisee receives a joint business model with full training and delivery to results. More than 100 representative offices have been opened.

There is a bouquet - a franchise store of edible bouquets (fruit, confectionery, meat). New, actively developing business. The franchise partner receives training under a special franchisee development program.

Shkodim is a franchise of a school of programming and digital creativity. Partners receive organization, website, methodology, legal support, technical support, training.

220 Volt is a franchise of an electrical goods store. One of the largest networks throughout Russia. On the market since 2002, more than 230 franchise partnerships have been opened.

Bloggers Kids is a franchise teaching children blogging. This is an all-Russian family project for children from 8 to 14 years old. The franchise has been on sale since 2020. More than 50 representative offices have already been opened. The partner also receives customized advertising.

AutoPrestige is a franchise of a custom tailoring auto shop. Format – a point of accepting orders for tailoring car covers with an individual design. Own production, technological equipment. On the market since 2009.

Investments in opening a franchise outlet up to 1 million rubles.

10th place. 33 Penguins

The idea of ​​creating a chain of cafes where ice cream would be the main menu item came to entrepreneur Oleg Fedchenko. Having bought part of the Tomsk cold storage plant in the early 2000s, he established the production of premium ice cream and decided to make branded outlets the main sales channel. The first cafe “33 Penguins” opened in 2006 in Tomsk, and franchising began the same year. The brand is now represented in 180 cities in five countries.

The management company offers potential partners several formats of cooperation: from supplying ice cream to stores to a full-fledged cafe. In addition, special conditions are provided for small towns and exclusively seasonal work.

PROFILE:

The average investment in opening a point is 0.8 million rubles.

Annual revenue 4.7 million rubles.

Annual profit 0.8 million rubles.

Opened 40 , 1505 .

Website: https://33pingvina.ru/

9th place. T-shirt

The first “Futbolika” opened in February 2016 in St. Petersburg. The idea of ​​the project’s creators was to prepare children for admission to children’s and youth sports schools, where they were accepted only from the age of 6-7. At first, the network actively developed in St. Petersburg, opening three branches per month. At the end of 2016, Futbolika launched franchising and in a year mastered more than 40.

In 2019, the management company developed an ERP system to optimize business processes and updated the website, where each partner has their own landing page.

PROFILE:

Average investment in opening a point is 0.3 million rubles.

Annual revenue 1.8 million rubles.

Annual profit 0.8 million rubles.

Opened 3 , 132 .

Website: https://footbolika.tilda.ws/

8th place. Brain Slaughterhouse

The Brain Slaughter quiz was invented in Belarus in 2012; in the fall of 2014, the project began to develop a franchising model.

Brain Slaughter is played in 270 cities in 17 countries around the world. In 2019, Georgia and England joined the project. In addition, the management company has developed a special offer for Moscow with the opportunity to purchase a franchise for a specific area.

During the quarantine period, the company focused on online products: Mozgo Party and Brain Slaughterhouse Live.

PROFILE:

Average investment in opening a point is 0.3 million rubles.

Annual revenue million 1.5 rub.

Annual profit 0.8 million rubles.

Opened 7 , 269 .

Website: https://partners.mozgo.com/

7th place. White & Smile

A chain of teeth whitening salons was opened by White & Smile, a manufacturer of dental gels from Novosibirsk. From the very beginning, the business envisaged development as a franchise. Such a salon can pay for itself in just 2.5 months.

PROFILE:

Average investment in opening a point is 0.3 million rubles.

Annual revenue 1.8 million rubles.

Annual profit 1 million rubles.

Opened 1 , 417 .

Website: https://white-and-smile.ru/

6th place. Champion

One of the founders of the project, Evgeniy Kudryavtsev, brought the business idea for a network football school from Harvard. The first children's sections under the Championika brand opened in 2013, and a year later the co-owners launched franchising. In 2018, the network consisted of 60 of its own branches and 455 partner branches, but within a year the management company sold all the outlets to its franchisees.

The buyer of the Championika franchise receives the exclusive right to open an unlimited number of branches in the territory assigned to him, so the network is growing rapidly. In addition, the Championika brand now offers not only football education, but also dance and programming training.

PROFILE:

The average investment in opening a point is 0.7 million rubles.

Annual revenue 2.1 million rubles.

Annual profit 0.9 million rubles.

Opened franchise points 760.

Website: https://fr.championika.ru/

5th place. Gelateria Plombir

The St. Petersburg chain of ice cream parlors was founded by entrepreneur Evgeniy Drai in the mid-2000s. Seven years after its founding, it began operating as a franchise, and today there are more than 200 stands under the Gelateria Plombir brand.

The main concept is an analogue of a craft workshop right at the point of sale. Ice cream is produced right on site (no warehouse, separate production and additional employees are needed), which creates a wow effect. This way costs are minimized without compromising quality.

PROFILE:

The average investment in opening a point is 0.7 million rubles.

Annual revenue 3.5 million rubles.

Annual profit 2 million rubles.

Opened 22 , 225 .

Website: https://gelateria-best.ru/

4th place. Russian ballet

The Russian Ballet dance school is the second project of the Sports League franchisor (the first was the Junior football schools). The partner network includes more than 100 choreographic studios in Russia and another 10 abroad: for example, in 2019 the brand entered the Moldavian market. Opening a new school requires an average of one and a half months and from 232,000 rubles, while the average return on investment is eight months.

PROFILE:

The average investment in opening a point is 0.4 million rubles.

Annual revenue 4 million rubles.

Annual profit 2.4 million rubles.

Opened own points 0 , franchised 102 .

Website: https://franchise-ballet-school.ru/

3rd place. Fast&Shine

The Fast & Shine dry car wash was launched in Russia by two graduates of Moscow State University, having spotted the idea in the USA and completely repeating the American business model. There are several options for work: mobile car wash and stationary car wash in parking lots. The peculiarity of the project is that car washers use special chemicals instead of water, so the start-up investment essentially comes down to the cost of its purchase. In 2019, the network grew by almost 150 new franchise points, and profitability increased by 10%.

PROFILE:

The average investment in opening a point is 0.4 million rubles.

Annual revenue 5.2 million rubles.

Annual profit 2.1 million rubles.

Opened 98 , 750 .

Website: https://www.fastnshine.ru/

2nd place. Junior

Entrepreneur Alexander Sementsov opened the first Junior football school in his native Tomsk in March 2013, and at the end of the next year he began developing franchising. Since 2020, all network partners use an IT platform developed by the management company, which allows real-time monitoring of the performance of each branch (attendance, conversion, trainer ratings, etc.).

The Junior network is represented in 15 countries around the world.

PROFILE:

The average investment in opening a point is 0.7 million rubles.

Annual revenue 5.7 million rubles.

Annual profit 4.1 million rubles.

Opened 3 , 486 .

Website: https://franshiza-futbolnogo-kluba.ru/

How to choose a franchise

First, thoroughly study and analyze the market in which you are going to work, and only after that decide what kind of franchise you need. For example, it is cheaper to open an enterprise that provides services, but you will have to select highly qualified personnel, since the success of the entire enterprise will depend on the level of service.

Investments in a store pay off quickly, but only if you manage to rent premises in a busy place, and the goods you sell are of high quality and not too expensive. Catering enterprises do not have to solicit customers, but franchisees in this case are required to adhere to the concept and technology of preparing all menu items. For franchises of this type, compliance with all instructions and regulations of the franchisee is strictly mandatory. And, of course, choose a job you like so that you get more than just material satisfaction from your work.

Business idea: Franchise business

The Oscar franchise allows an entrepreneur to successfully organize a small production business at home. The order is placed via the Internet. This is a great business idea for those who want to work without leaving home. To pay for services, an entrepreneur can turn to one of the following two systems: WebMoney or Yandex.Money. The parent company is engaged in the prompt processing of all home requests and timely delivery of goods. Work with documentation is carried out by employees. The organization is engaged in registering its partners as individual entrepreneurs.

Business ideas at home: Oscar franchise

No. 3: Franchise of the Autoreality store

A chain of auto parts stores offers to buy an inexpensive and profitable franchise in Moscow with loyal conditions and quick payback.

'Franchise store

Field of activity: Auto parts store for foreign cars.

Lump sum payment: from 100,000 rub.

Royalty: 5% of trading profits starting from the 3rd month of store operation.

Initial investment: from 120,000 rub.

The main advantage of this offer is the franchisee’s right to independently choose the brands of cars for which the customer can buy components. At the same time, the franchisor guarantees that the right to sell spare parts of this brand will be assigned to this entrepreneur.

“Avtoreality” provides assistance in opening and designing a retail outlet, support and consulting services in matters of advertising and store promotion. The company offers a database of verified suppliers and ready-made management instructions.

It is important to know! By purchasing a franchise in Moscow, an entrepreneur becomes the only representative of an auto parts store for a specific automobile brand, which reduces the competitive burden and allows you to quickly recoup costs.

Investments at the initial stage will amount to 120,000 rubles, this includes rent and branding of premises, advertising costs, purchase of necessary equipment, inexpensive furniture, and products. The terms of the contract allow us to work on a pre-order basis and sell spare parts that are in stock.

Read also:

McDonald's franchise in Russia: how to buy, how to open, how to make a profit

The payback period is five months; the franchisee does not pay monthly fees for the first two months. Starting from the third month of operation of a retail outlet, the royalty is 5% of the entrepreneur’s income, on average 5% of 50,000 rubles. – only 2,500.

Franchise "Pirate's Treasure"

The franchise of the company of the same name was launched in St. Petersburg in the first half of 2020 and is aimed at families with children. The originality of the site offered for purchase is associated with its abundance of natural precious stones from different countries of the world, which can be used for play, creativity, and putting together pictures and words.

Franchise "Pirate's Treasures" in St. Petersburg

The franchise agreement does not provide for the payment of royalties. The starter package includes gems worth 168 thousand rubles. The cost of the project is 198,000 rubles.

What should you consider when choosing a franchise?


In a small town, to successfully launch a franchise offer, you need to take into account many factors. When searching for a profitable franchise for a small town in Russia, be sure to analyze indicators such as:

  • social and cultural features of the locality;
  • number of tourists and visitors;
  • climate;
  • geographical features;
  • average income of the population;
  • number of people living in the city.

When the information has been collected, it is necessary to select several options for the most promising franchises. The target audience must be defined. Without this, there is a high chance that the business will fail. For example, you want to open a car service salon. Look how many people drive cars. If there are very few of them, then it is recommended to start looking for a more profitable franchise offer.

In addition, residents of the province prefer to drink coffee at home, especially in the morning. Therefore, a coffee-to-go franchise is very questionable if the city has less than 100,000 residents.

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