The most popular Hong Kong waffle franchise options

Hong Kong waffles are a type of street food that is very popular and is an unusual dessert. Usually this is a soft wafer of an unusual bubble shape, folded into a kind of little bag or cup. There can be various sweet fillings inside, for example, ice cream, fruit with cream or whipped cream, or something else.

Dessert is still a curiosity for our citizens, but the demand for such a delicacy is only growing and it is already offered in many cities of the country. This is a great idea for a business whose organization is relatively inexpensive, but quite complex. Therefore, many who want to engage in such a business do not organize everything from scratch themselves, but buy a franchise, which is much more convenient. There are already a decent number of such companies from which you can buy a franchise and organize a business producing Hong Kong waffles.

Before purchasing a franchise of one of these companies, it is better not to rush, carefully study this market, learn more about existing companies, look at the ratings, statistics, reviews left by those who bought the franchise, or ordinary people who tried these Hong Kong waffles. This will allow you to find the best company, whose franchise really works and quickly pays off, in order to cooperate with it. After all, they not only provide the opportunity to work under their brand, but also provide technical and information support.

It is much more profitable to start working under a proven, well-promoted brand than to start everything from scratch on your own, because it is more difficult and requires much more time and costs.

Relevance of the business idea

Opening an island with Hong Kong waffles is a simple business that even a beginner can handle.
High profitability and the growing popularity of waffle fast food will bring good profits with little investment. Come up with a variety of fillings for waffles: sweet with cream, ice cream, fruit and hearty with cheese, ham and vegetables. This way, expand your target audience and increase your profits.

A wide range of toppings will increase your sales

For additional income, be sure to include cold and hot drinks in the menu: tea, coffee, lemonade, milkshakes.

Be sure to include drinks in the menu. Gradually expand the menu, introduce new items, delight your customers with quality service and high profits are guaranteed!

"Wow! Dessert"

"Wow! Dessert” is a chain of dessert bars that offer not only Hong Kong, but also Viennese waffles, creamy desserts, churros, chocolate-covered fruits, as well as coffee, tea, and milkshakes. The management company says that in the future it plans to expand the list of desserts using unusual recipes. The franchisor has about 100 partners working in 20 cities of Russia and neighboring countries. The establishment's target audience is men, women and children with average or below average income (the average bill for “Wow! Dessert” is 260 rubles).

The lump-sum contribution is 178 thousand rubles, royalty is 3% of turnover. Additional investments that will be required to renovate the premises and purchase equipment are approximately 200 thousand rubles. The planned payback period for the business is from 2 months. Throughout the entire period of cooperation, comprehensive support from the management company is provided: it is possible to get advice from accountants, lawyers, marketers, designers, and SMM managers.

Reviews of “Wow! Dessert” are mostly positive. Franchisees praise the quick feedback and prompt completion of assigned tasks. We managed to contact three franchisees, each of them was satisfied with the cooperation with the management company. Partner “Wow! Dessert” from Yekaterinburg noted that he personally met the team by visiting the head office. He is on friendly terms with some of the employees.

Costs and profits

Opening an island with Hong Kong waffles will require about 300,000 rubles. The payback will be 3 months with an average monthly profit of 100,000 rubles. Profit depends on location, product quality and proper marketing, so don’t skimp on ingredients and advertising.

Initial costs:

Monthly expenses:

Waffleland franchise

Become our partner and earn from 80,000 rubles.

per month from anywhere! Submit a request Waffleland - an honest chain of Hong Kong waffles 12 partners are already earning 3 points will open before the end of September 38,975 waffles sold in 2020 Check if your city is free Check Another city 0 islands of Hong Kong waffles can be opened in this city 0 rub.

profit from one island of Hong Kong waffles starting from the 4th month according to our business model 0 rub.

your profit per month if you cover the entire capacity of the city Leave a request Why are we cool?

1. Profit The WaffleLand franchise is a working business model with a set of techniques that provide stable access to:

1. net profit from 80,000
2. operating profit from the first month of operation
3. revenue 290,000+ after the first quarter

*These indicators are achieved by following all Waffleland French package methods.

Permits and documents

Choose a legal form for your business. For an island with waffles, registration as an individual entrepreneur is suitable.

You will need:

• Documents confirming registration of business activities: certificate of registration of individual entrepreneurs, extract from the Unified State Register of Individual Entrepreneurs
• Lease contract
• Documents for a cash register
• Conclusions of the SES
• Employment contracts with employees
• Employee health records
• Certificates of conformity of equipment and ingredients.

Renting premises in a shopping center will relieve you of obligations regarding the electrical network, sewerage, security, garbage removal and solid waste (technical and household waste) and other things. Such responsibilities are assigned to the TC and are specified in the lease agreement.

Cooking technology

The entire process of preparing delicious Hong Kong waffles can be divided into several stages.

1. Sift the flour and mix all the dry ingredients.
2. Using a spatula (not a mixer), beat the eggs and sugar.
3. Add water and milk to the eggs and stir the mixture.
4. Add the dry mixture prepared in advance (in the first step) to the mixture. Stir until no lumps remain.
5. Add vanilla essence and vegetable oil, mix, and cover the dough with cling film and place it in the refrigerator for 50 - 60 minutes.
6. Before baking, the dough must be removed from the refrigerator in advance so that it warms up to room temperature.

You can additionally add to the dough: cocoa, coconut, cinnamon and other additives.

Staff

For the first time of running a business, you, as an entrepreneur, can carry out all the processes of preparing and selling Hong Kong waffles yourself. During this period, you will be able to promote your outlet, perfect the recipe for dough and filling, and also save a lot on wages for staff. But in the future, as the business develops, it will be necessary to hire two chefs who will work in shifts. The technology for making waffles is simple, especially with a ready-made mixture, so there shouldn’t be any problems with staff.

In addition, you will need an accountant, usually outsourced. You can promote your business and search for new recipes or locations for other outlets with Hong Kong waffles.

Documentation

To conduct official activities, you will need to complete the necessary documents.

• Open an IP.
• Indicate OKVED for the activity. For Russia this code is 56.10.1. For Ukraine, the code is 56.10.
• Sign an agreement to rent space in the shopping center.
• Install a cash register.
• Conclusion of the SES and fire service.
• Recruit staff.
• Each employee must have a medical record.
• Certificates for equipment and ingredients.

Since you are planning to start a food-related business, it is best to seek the help of an experienced lawyer when registering a business.

Despite the fact that the main source of clients will be a good location in a shopping center, in any case you need to use other advertising approaches to expand the target audience of the project. The main clients of your business will be schoolchildren, students and young couples under 35 years old.

To promote a waffle business, you can use several approaches.

• Distributing leaflets with discounts and promotions, for example a waffle + drink at a reduced price.
• Participate in street food exhibitions in your city.
• Promotion of pages on social networks, in particular on Instagram. You can publish: photos, videos, customer reviews and news about discounts.
• Bright and attractive thematic design of an island in a shopping center.

When calculating your budget, add advertising costs to your expense item.

How much money do you need to start?

When developing an approximate business plan for a point for the production and sale of Hong Kong waffles, try to take into account all cost items in order to be able to form the amount of starting capital.

Initial investment:

• Design, manufacture and installation of an island structure for a shopping center – $1700 – $2000.
• Purchase of equipment – ​​$2000 – $2100.
• Starting purchase of raw materials – from $100.
• Paperwork – $250.
• Advertising products (flyers, logo) – $120.

Monthly payments:

• Rent – ​​$300 – $320.
• Taxes – $200.
• Purchase of ingredients and raw materials depends on sales volumes.
• Advertising – from $80.
• Staff salaries start from $400 per employee.
• Paper packaging – from $50.

To save money, you can choose a standard solution for food court islands, rather than ordering an individual project, or you can partially work yourself on a shift with one assistant.

How much can you earn?

Average retail price for a Hong Kong waffle with filling: $3.5 – $6. Considering the cost of a waffle is about $0.2 - $0.3 + the cost of fillings, we can conclude that from 1 waffle you will earn $2 - $4. One well-promoted outlet can sell 30–50 waffles per day.

Return on investment is about 6 months.

Conclusions . If you decide to open a point selling Hong Kong waffles, then first of all look for a suitable place to install an island in a shopping center, this is the main thing. The second point is the recipe and service. If you comply with all the requirements, then you can make good money in this niche.

Selecting a room

The choice of location for the waffle island affects profits. It is necessary to choose a shopping center with high traffic. The island should be in the path of the flow of visitors. It is important to place an island in the area of ​​food courtyards, on the way to the game rooms or near the entrance to the shopping center in a visible place.

An island for 2 sellers occupies an area of ​​10 meters. The cost of such a place in shopping malls in central areas with high traffic will cost 25,000 rubles.

Be sure to coordinate the design with the TC administration. Your Hong Kong waffle island should attract attention, but not disrupt the overall style of the complex.

Business plan: Hong Kong waffles.

Starting capital - 720 thousand rubles. Profit per month - 115 thousand rubles. Payback period - 6 months.

The project was founded in 2014 and is the first brand in the waffle fast food market. Over the course of a year of work in the Russian Federation and the CIS, a successful network of franchisees has been formed who have invested their funds profitably. The Waffle Iron retail outlets offer the largest range of products for the widest range of consumers.

Children and adults enjoy buying corn dogs, Hong Kong waffles and waffle sandwiches. You can become part of a big team and join the federal franchise network right now.

Simply submit an application and our managers will contact you as soon as possible.

Products: HONG KONG WAFFLES Hong Kong waffles are the hit of the season. A delicious product that makes you want to take a photo with it. Waffles are served with both sweet and savory fillings.

In convenient take-away packaging or on a branded plate for on-site consumption.

Detailed list of equipment and consumables

Hong Kong Waffle Franchises: Wow! Waffles, Waffle iron, etc.

Hong Kong waffles are a type of street food that is very popular and is an unusual dessert.

Usually this is a soft wafer of an unusual bubble shape, folded into a kind of little bag or cup. There can be various sweet fillings inside, for example, ice cream, fruit with cream or whipped cream, or something else. Dessert is still a curiosity for our citizens, but the demand for such a delicacy is only growing and it is already offered in many cities of the country.

This is a great idea for a business whose organization is relatively inexpensive, but quite complex. Therefore, many who want to engage in such a business do not organize everything from scratch themselves, but buy a franchise, which is much more convenient.

There are already a decent number of such companies from which you can buy a franchise and organize a business producing Hong Kong waffles.

Before purchasing a franchise

How to choose a supplier

Buy new equipment in specialized stores. Read reviews about manufacturers, check for guarantees and relevant certificates.

Buy ready-made waffle mixes and ingredients in bulk from online stores. In this business, word of mouth plays a big role, so strictly control the freshness and quality of the products - the profit of your business depends on it.

When choosing a supplier, pay attention to the following points:

• Availability of a quality website
• Large assortment of goods
• Make sure the supplier is reliable (read reviews of cooperation)
• Check out the loyalty system: discounts may depend on order volume.

“WaffleYogurt”

This franchise is an old-timer on the waffle market: it has existed since 2012. In 2020, the management company began selling franchises and opened 4 partner locations. Currently there is no information about new partners on the franchise website. The café's main products are rich and sweet waffles, frozen yogurts and a variety of drinks.

The entrance fee is 250 thousand rubles. The purchase of equipment, repairs and design of the outlet will cost another 900 thousand rubles. Accommodation is expected exclusively in island format (from 9 square meters) in shopping centers. Royalty - 5%. Expected profit is 120 thousand rubles per month.

As in the case of the previous franchise, it was not possible to find reviews of the franchise to evaluate the work of the management company. There are also no contacts for existing franchisees. “WafliYogurt” is not currently working with social networks.

How to advertise a business

Promotion channels include:

• Distributing flyers and leaflets: tell us about promotions. For example, there is a 10% morning discount until 12:00, and a 15% discount on weekdays from 13:00 to 14:00.
• Creating a loyalty system: for example, every seventh Hong Kong waffle is a gift
• For additional income and advertising, participate in seasonal street food exhibitions, at mass city events, set up a small kiosk tent in a popular park for the summer
• Create groups on social networks with a product catalog and an Instagram account. Conduct promotions and giveaways


Advertising on social networks is becoming more and more effective

• The appearance and design of the island with waffles is the main advertising accent. Decorate the counters, uniforms of the craftsmen, equipment in the same style, stock up on branded business cards, bright brochures with menus and place them on the counter.

The design of the island with waffles must comply with the internal rules for decorating shop windows, but stand out from the general background and attract the buyer’s eye.

We showed that running your own business is not so difficult if you understand the nuances. Find a walkable location, create a custom design and start launching your business!

How to open a Hong Kong Waffles franchise (personal experience)

Franchising today is one of the best options for starting a business. Franchising offers many ways to make money, and, without a doubt, the two most profitable today are the trade and service sectors, especially the catering market. But if we still talk about the trade market, which franchise might be the best choice?

As an option, we suggest you consider a business such as Hong Kong waffles.

In Russia, the corresponding market is still developing and such a franchise will easily recoup your investment.

Before talking about franchising, you should understand what kind of phenomenon it is and what role it now plays in the modern market.

So, franchising is a business in which a ready-made model shares its business plan and sells it to implement a business based on an existing model. In other words, there is, for example, a cafe chain - it sells a ready-made solution and you launch your business, however under the brand of the cafe that sold you the franchise.