Free and promising niches for starting a business

The success of any enterprise depends on many factors. A certain role is played by the experience, perseverance and perseverance of its creator, the availability of the necessary amounts of funding, the position of competitors, and the size of the marketing budget. However, all these favorable preconditions are offset by the wrong choice of a market niche.

When compiling a list of the best niches for business in 2020, it is necessary first of all to highlight the main qualities characteristic of a potentially promising direction:

• The chosen type of activity should arouse interest in the entrepreneur, bring him satisfaction and positive emotions;
• The target audience of small businesses should consist of a sufficient number of solvent consumers;
• The niche must be characterized by an acceptable profitability for the entrepreneur - no amount of enthusiasm will help maintain interest in an initially unprofitable enterprise for a long time.

Today, a huge amount of advice has been published on the Internet on how to find your niche in business. According to some recommendations, an entrepreneur must look for an unoccupied segment or create his own direction, free from competitors. On the other hand, not every newcomer has the strength and abilities to develop a fundamentally new business model in a completely undeveloped space. Therefore, in some cases it is better to take a ready-made scheme and make some modifications to it to acquire additional competitive advantages. In general, when choosing a niche you will have to perform several simple but labor-intensive operations:

1. Assess the market and see the potential boundaries of the selected segment;
2. Clearly imagine a portrait of a typical representative of the target audience, his habits and needs;
3. Calculate how much money theoretically exists in a niche (how much consumers spend over a certain period of time) and what market share belongs to competitors;
4. Consider the possibility of concluding repeat transactions with customers;
5. Calculate the length of the transaction cycle - the faster the money gets to the entrepreneur after the sale of a product or provision of a service, the better;
6. It is impossible to build a successful business without inspiration and a great desire to consider the aspects of the activity that the creator likes or does not like.

Education

The process of obtaining an education does not end with the last school bell.
On the contrary, many realize the need for personal development and the benefits of acquiring additional knowledge much later. Parents, concerned about the future of their children, are also looking for opportunities to expand their horizons and skills through classes in various sections, clubs and tutors. For an enterprising person who has some information useful to others and is able to present it in an accessible form, such a desire to learn provides ample opportunities. However, only those who pay attention to their own education and maintaining their qualifications at the proper level can achieve success in this area. Which niche to choose for business:

• Tutoring. Many teachers who have relevant knowledge and teaching experience are trying to find an additional source of income and realize themselves in this current niche for business in 2020. Their main clients are applicants who want to successfully pass exams and schoolchildren who have difficulty mastering the school curriculum;
• The holding of trainings. Training can be an effective tool for a person who wants to discover their abilities and gain new experience useful in their professional activities and personal life. The most successful business niches are conducting classes for corporate clients in the areas of employee training and building a successful team, as well as seminars for individuals solving problems of personal growth;
• Online training. This almost free niche for small businesses in 2020 attracts users with unlimited potential: without leaving home, you can study at the best universities in the world and listen to lectures from the most experienced teachers. To make money from online learning, you should develop a system for presenting material, draw up a lesson schedule with stages of progress, implement a mechanism for testing knowledge, and in no case forget about advertising.

Launch an online training course

Being an expert in any field, you can create a training course based on your knowledge and sell it on the Internet. It will take time to develop a program and create a funnel for it. However, later it will become passive income.

Be sure to do your preparation before launching: study competitors and offer students the best conditions.

Consulting

No entrepreneur can be an expert in absolutely all areas.
Therefore, businesses constantly need the services of professionals who can build an effective accounting system, draw up a legally competent contract, conduct an audit, translate documentation, or optimize advertising costs. There are two ways to make money in consulting. The first involves the entrepreneur independently fulfilling all orders, and the second involves creating a team of qualified workers and receiving income from intermediary between them and clients. This is how marketing, accounting and legal companies operate. What business niche to occupy in 2020:

• Legal services. Running a business of any size requires the development and execution of many documents - contracts with suppliers and customers, powers of attorney, sometimes even lawsuits and claims. Since the need for a lawyer is constant only in large enterprises, many businessmen prefer to seek support from private specialists, and therefore legal consulting is considered one of the most profitable niches in 2020;
• Accounting services. An experienced accountant who perfectly knows the intricacies of tax legislation and has skills in organizing accounting will always be able to find his niche for business from scratch. The services of a private financier are especially needed by small businesses that are unable to support their own full-time employees;
• Translations. As a business idea without investment from scratch in 2021, the provision of translation services involves serving not only tourists, but also private entrepreneurs. At a certain stage of development, enterprises enter the international market - they begin to cooperate with foreign partners, create a multilingual version of the website, create joint projects and buy technologies abroad: all this requires the translation of huge volumes of text.

Criteria for choosing a suitable business idea

1. Professional skills in the chosen field;
2. Creative potential in relation to this type of activity;
3. Assessment of the financial situation and costs of organizing a business;
4. Consumer market research;
5. Assessment of opportunities for concluding a repeat business;
6. Study of competitiveness;
7. Assessment of product/service quality;
8. Calculation of the time allotted for the provision of goods/services from supplier to consumer;
9. Determining the ultimate goal for the selected business idea.

In order for a business to bring not only moral satisfaction, but also a constant income, you need to consider options for profitable niches in 2021.

beauty and health

Unfortunately, no person is immune from health problems, so medicine will remain one of the most popular business niches in 2020.
In this area, you can implement many different projects - from a beauty salon to a dental clinic. Of course, creating a medical center requires huge investments, but other, less expensive options are available to a private entrepreneur - for example, providing massage services or opening a small pharmacy. The second popular way to earn money is by conducting activities in areas related to sports and a healthy lifestyle. Indeed, modern people understand that it is better to prevent diseases than to treat them, and therefore they are beginning to pay more attention to physical activity and proper nutrition. Which niche to choose for business in 2020:

1. Dentist's office. Considering the cost of dental equipment and medications, it can be assumed that the costs of creating a dentist’s office will be quite impressive. However, several arguments should also be given in favor of choosing this promising niche for business in 2020:

• People turn to a good specialist repeatedly;
• Quality dental treatment is expensive;
• The dentist receives immediate payment for his work.

2. Fitness services. Entrepreneurs are mainly trying to open expensive luxury centers, as a result of which, even in large cities, a niche in business 2020 remains practically free, related to customer service in the entry-level and middle segments. Meanwhile, even with an affordable pricing policy, income from a gym or yoga studio can be quite high;

3. Massage services. Everyone knows about the health benefits of massage and the improvement in well-being after professionally performed sessions. Since there is a clear shortage of specialists in the market for such services, you can think about opening a massage parlor at home or at the nearest medical or sports center: the requirements for start-up capital in this business are loyal, and high demand allows even a beginner to earn good money.

Tire service

A promising business niche, like many other types of auto business, which is facilitated by the rapid growth of the country’s vehicle fleet. The attractiveness of the business lies in small investments and quick payback, but the competition here is quite high.

Tire fitting, which was previously performed in garages, is now being replaced by workshops providing a wide range of services. They are often combined with auto supply stores and mini-cafeterias where car owners can relax while waiting for specialists to work on their vehicles.

Products and services for children

Children are the center of attention of young parents.
They regularly buy toys and new clothes, high-quality food products, and invest money in their upbringing and education. Such expenses make up a significant share in any family budget, and therefore a business designed to meet the needs of the youngest target audience is considered one of the most promising and stable. On the other hand, working with children is extremely difficult. An entrepreneur must understand modern educational methods, know the rules of caring for babies and have certain teaching skills. It is somewhat easier to build a business on the sale of goods for children, however, even in this case, the businessman will have to take into account the sometimes inflated expectations of parents. What business niches will develop during the crisis:

• Products for babies. The sale of goods for babies can hardly be considered a free niche in business in Russia, however, many entrepreneurs are successfully implementing a wide variety of projects in it: the demand for high-quality strollers, cribs, clothes and shoes is only growing. In addition, recently buyers have shown interest in such a segment as organic skin care products;
• Private kindergarten. The lack of places in municipal institutions and sometimes the unsatisfactory qualifications of teachers working in them make this niche for business 2020 relevant. However, in order to achieve success in it, you need to be able to care for children, know the methods of their development and upbringing, and understand modern trends in pedagogy;
• Children's Cafe. Despite the fact that catering establishments can be found on every corner, not all of them are suitable for children. The most popular among children and their parents are cafes that offer a special children's menu, have animators and playrooms, and have the opportunity to hold a children's party. However, in order to compete with the McDonald's chain, you will have to very carefully think through the concept and assortment of the establishment.

Concept and meaning of niche

In a business context, the term “niche” refers to a narrow sector of customer needs whose satisfaction becomes someone’s business and generates profit. It’s simple – the desired product or service will be in demand among customers. In fact, there are no unnecessary niches. There is a need for each of them, otherwise market conditions would weed out the unpromising niche.

You need to sensibly assess competition. Filling a niche can also be profitable, but a lot of effort will have to be put into developing a unique offer that will set you apart from your competitors.

The narrower the better?

Most beginning entrepreneurs believe that a well-known, proven, in other words, occupied niche is a thing of the past, and they need to strive for something fundamentally new. The target audience is pleasantly shocked by the new convenience, your products are wildly popular, and money is flowing into your pocket. Leave this illusion behind and look at the situation through the eyes of a potential client.

A new product or service has appeared on the market that no one knows about. Everyone walks by, unable to understand the essence. Detailed explanations still leave the client confused and he leaves. He will return, of course! After 3-4 years, when the niche has successfully grown into the market and everyone understands its advantages.

When choosing a free and unknown niche, be prepared that the payback of your business will not come as quickly as you would like, while a known but unfilled niche will be in demand. At least until others borrow this idea and start implementing it on every corner.

If you want to choose an original niche, hoping that it will become the main advantage of your business, this is a wrong move. It is impossible to direct the audience's attention to an unnecessary product, no matter how exotic it may be.

Niche introduction

A well-chosen niche will allow an enterprise with a small market share to receive a large income, and a new niche will allow powerful corporations to find additional markets, expand their sphere of influence and refresh their image among the audience.

How do you know when you need a new niche? You can determine this by the following factors:

• the company's income decreases;
• products/services lose competitiveness;
• the firm occupies a dying market share;
• market position has weakened.

Then the new niche becomes a way to diversify the business, switching the search for a source of income to other areas. On the other hand, it helps to survive, strengthen positions in the market and move to another specialization without losses.

There are reasons for the decline in audience activity that we cannot influence. In 2020, this is a deterioration in the financial condition of clients due to the fall in the ruble exchange rate and rising prices. But many factors are within your sphere of influence.

For example, product prices, advertising campaign, level of service, etc. When you take comprehensive measures to optimize the work of your office, it will be clear in which area to look for a new niche.

Mobile technologies

Today, the speed of decision-making and operations in business is tens of times higher than twenty years ago.
This is partly due to the spread of mobile technologies, which allow you to always be in touch and instantly access any relevant information. In addition, smartphones and tablets are actively used for holding virtual meetings, conferences, sending emails and performing various banking transactions. Powerful incentives for the development of this industry include the expansion and ubiquity of mobile infrastructure, increasing data transfer speeds, the emergence of new devices with high computing power on the market and the development of new convenient services - for example, financial applications or modules for working in social networks. When choosing working business niches based on mobile technologies, you should pay attention to such areas as:

• Development of payment instruments. Analysts consider the development of mechanisms for making mobile payments one of the best niches for business in 2020. Today, almost everyone has a telephone with Internet access, and therefore users prefer using their handheld devices to pay for goods and services rather than going to the bank;
• Application Development. The greatest interest is not in user applications, but in programs designed to organize interaction between corporate departments and automate the work of an enterprise. This new niche for business in 2020 involves the development of software for financial and administrative institutions, manufacturing companies, and retail trade.

Agriculture

The first link in the long chain of food production is agricultural entrepreneurship.
Taking into account the growing awareness of end consumers about the technologies used in the agricultural sector and the increasing demand for healthy food, the potential of this promising area of ​​small business in 2021 in Russia for small farms offering customers environmentally friendly, organic products becomes obvious. The obvious advantages of this industry are the simplicity of the technologies used and the constant demand for the goods produced. At the same time, building a successful agricultural enterprise is not easy: the farmer has to take into account the influence of not only economic but also weather factors, solve sales problems, and also understand the need for hard physical labor. Here are some profitable business niches in 2020:

1. Pet food. The key to successful raising of animals and poultry is access to high-quality feed. Feed determines the livestock's lifespan, rate of weight gain, survival rate and overall productivity. Considering the unprofitability of transporting grain mixtures over long distances, farmers often look for reliable suppliers in their region;
2. Production of dairy products. Domestic producers are currently unable to fully satisfy the demand for natural milk. Such a shortage can be considered an obvious prerequisite for creating a dairy farm. In addition, this niche is interesting for beginning entrepreneurs, since any farmer planning to create a family livestock enterprise can receive money for business from the state free of charge in 2020;
3. Production of natural products. Modern consumers, taking into account the quality, origin and composition of the products they consume, prefer organic food to vegetables and fruits grown using GMO technologies and chemical processing. Also, there is a certain potential for the production of cheese and fermented milk products, meat and other goods within small farms that guarantee the environmental purity of their products.

Sales of food products

One of the most popular and popular niches in business in 2020 remains the sale of food products in the format of a retail outlet or catering establishment.
Of course, today not all citizens can afford elite products, so the question of the advisability of creating an expensive restaurant or shop with exclusive varieties of tea remains open. At the same time, affordable fast food cafes and grocery stores with an assortment of inexpensive goods will definitely find their audience. It should be understood that an entrepreneur working in this area will certainly face enormous competition, and therefore from the very first days of work it is necessary to constantly monitor the quality of products and services. What interesting business niche can you occupy:

• Sale of environmentally friendly products. The sale of organic products is considered a relatively new niche in business in 2020, however, its popularity is growing: people are beginning to monitor the quality of their diet, showing interest in the composition of food and its origin. Among the possible ways to earn money, we should mention opening a farm goods store or organizing the delivery of food from the gardens directly to customers’ homes;
• Mobile cafes. Modern people chronically lack time for a full lunch or dinner. Many people are accustomed to snacking literally on the go, and therefore mobile cafes began to appear on the streets, which during the day move between places with large crowds of people. In this way, you can sell almost all types of fast food (burgers, shawarma, pizza, hot dogs), supplementing the assortment with drinks;
• Mini bakery. Mini-bakeries, offering customers several types of bread and pastries, confidently compete with large bakeries, which allows them to be included in the top business niches of 2020. The high quality of the product attracts not only private consumers, but also catering establishments that have already assessed the demand for baked goods produced according to the original recipe.

Business online

The commercial segment of the Internet is developing at tremendous speed.
Beginning entrepreneurs are attracted to the virtual space mainly by the opportunity to build the most profitable business with small investments in 2021 in Russia practically from scratch: sometimes knowledge alone is enough to open your own business and earn several tens of thousands of rubles a month. When studying how to choose a niche for a business, you will notice that the choice of directions on the Internet is almost unlimited. Enterprising people make money by blogging, advertising, creating information aggregators, posting videos, organizing master classes, consulting, selling information and real products. What niches for starting a business may be interesting in 2020:

1. Business in e-commerce. Creating an electronic store is easy - there are a lot of paid and free tools on the Internet that allow you to do this in a few hours. It is much more difficult to choose the right product to sell and attract buyers: paid advertising often turns out to be too expensive for a new project, and hundreds of sites fight for the first places in search results;
2. Content creation. Explicit advertising will never be able to interest visitors and motivate them to take active actions in the same way as successful and correctly designed content does. The creators of Internet projects are in constant demand for high-quality photographs, educational texts and videos, services for the development of design and layout of websites;
3. Business with China. Selling Chinese goods will remain a profitable business for a long time. Looking around, you will notice that the vast majority of things, including electronics, clothing and shoes, jewelry, toys and small household accessories, are made in China. We recommend that you look at the list of the most popular products on Aliexpress. The huge number of products presented on Chinese trading platforms at fantastically low prices leaves the entrepreneur no alternative when choosing a niche for business from scratch.

Promising niches for starting a business from scratch

The question of the prospects of a particular niche must always be resolved taking into account the interests and capabilities of a particular businessman. For example, oil trading is a very profitable business, but not everyone has the opportunity to enter this market. However, there are still directions available to most beginning businessmen. Even if you yourself do not know how to knit and sew, you can organize the joint work of several craftswomen under a single brand and thereby take your place in the niche of trading handmade goods. Directions with minimal overhead costs at the start are very popular; for example, online courses can be taught without having to pay rent for premises and spend time and money on traveling to and from work. You can engage in lead generation (attracting clients) or develop mobile applications from home; you only need a laptop with the Internet to work. Traditionally, medical services and services for various types of repairs are in demand among the population (you can repair telephones, household appliances, transport, premises, and so on).

Video: top 30 business ideas of 2020

Home business

People who, for various reasons, do not want or are unable to work in offices, often consider a home business as a source of income. There is no need to leave your apartment: thanks to the Internet, today you can perform all operations, receive and make payments, without leaving your computer. In addition, when conducting business at home:

• Investments are reduced because there is no need to rent an office and spend money on equipping it;
• No approvals or permits are required;
• It is not necessary to register the business immediately;
• This format is optimal for implementing many business ideas in 2021 with minimal investment in a small town;
• You can set a convenient work schedule and devote as much time to work as necessary.

Considering existing business niches in 2020, we should highlight such accessible and interesting areas as:

• Baking cakes. Many women, in search of income, realize their potential and successfully use their culinary experience by selling homemade baked goods. Baking cakes to order is considered the most profitable type of activity: even with a 100% markup, designer products are in great demand, and the resources of your own kitchen are enough to organize a small production;
• Handmade. There is a category of creative people who make various handicrafts or eco-friendly souvenirs: business for them is not only a source of income, but also a way of self-expression. This segment is not attractive to large enterprises, and therefore craftsmen should not be afraid of competition and dumping.

What you can make at home:

• Jewelry and decorations;
• Knitted dolls and soft toys;
• Wood and leather products;
• Decor items;
• Pottery;
• Knitted products.

Sale of goods for creativity. Craftsmen engaged in the production of handmade products often experience difficulties in purchasing the necessary raw materials: in small towns this category of goods is not represented at all, and in larger towns the number of sellers is measured in just a few. You can organize the sale of products and tools for creativity with small investments on social networks or from the pages of your online store.

Video on the topic

Niche selection strategies

There are various strategies for finding the optimal niche for a business. Many take the path of least resistance and use their own professional experience. After working as a hired worker for some time, a person can get an idea of ​​the market and consumer needs, get trusted contractors and acquire a small client base, and then with this baggage organize a new enterprise.

Another popular option is to turn your hobby into a profession. Women on maternity leave especially often monetize their hobby. They sew, knit, make custom cakes, cut dogs, paint nails, and so on.

One of my friends, a retired physics professor, began to make money from his unusual hobby. For a long time he collected toy models of steam locomotives, sometimes repairing them or making spare parts for them himself. Now this miniature locomotive workshop feeds him, and orders come to him from steam locomotive building fans from all over the world.

For those for whom the above options are not suitable, there are market analysis schemes that allow you to identify niches with potential room for growth. This approach allows you to methodically evaluate all possibilities and choose the optimal path. Very often, businessmen take an existing idea and develop it to a new level, for example, improving a product or service. People with entrepreneurial talent find ideas in their own needs, and then make a business out of satisfying them.

One of my friends wanted to buy a leather watch strap as a gift for his wife, but he couldn’t find anything suitable on the Russian market. Today he and his wife own an online store for such straps.

Very often, business ideas can be found at the intersection of industries. For example, an accountant familiar with marketing might be able to open a school to teach his fellow accountants how to present themselves to clients, or an adult art teacher familiar with event planning might be able to host art parties.

One of the techniques for finding a business idea is this. Write down different types of activities that interest you in two columns, then connect them in pairs in any order. Now try to come up with a new product for each couple. Try combining math and dancing, driving and sewing, a love of oranges and solid metal physics. Even if you don’t directly find an idea for a real business, this exercise will help you look at familiar things differently.

Cloth

Domestic designers have proven themselves well in the clothing market, and therefore their products remain in high demand.
Moreover, a huge audience of Russian consumers takes into account the loyal pricing policy of manufacturers and considers such products as an alternative to both expensive European goods and low-quality underground consumer goods. Today, an entrepreneur in search of a profitable business niche in 2020 can successfully open not only a small sewing workshop, but also a clothing store. However, when compiling an assortment, it is necessary to take into account the market situation: during a crisis, the largest audience is not able to afford the purchase of expensive things, and therefore not only the quality, but also the price tag should be attractive in the product. What niches are suitable for small businesses:

• Studio. Of course, the owner of a small studio should not count on huge profits. However, he is guaranteed a certain stable income. You can rent a tiny room for pennies in the center of a residential area and invest a minimum of money in equipment, but customers will still appear: everyone sometimes needs to hem their trousers or change the zipper on their jacket;
• Commission shop. The majority of the population currently does not have enough income to buy branded items. At the same time, no consumer would refuse to purchase inexpensive, high-quality clothing from a well-known brand. Therefore, opening a consignment store offering goods at significant discounts seems to be quite a popular business.

What is a niche on Instagram

Instagram is a powerful platform not only for communication, but also for earning money. The possibilities here are truly endless - you can post advertising posts, collaborate with brands, participate in affiliate programs, sell your products and much more. But it all always starts with choosing your niche.

A niche on Instagram is a specific category or topic in which you plan and publish your content.

Conventionally, a niche is your place. It determines what topic your content will be devoted to, what audience of users you can attract, and how you can make money from it.

Each niche has its own narrowly targeted branches. For example, not just a pastry chef, but a pastry chef who creates extremely healthy desserts or cakes with cartoon characters. The narrower your niche, the easier it is to formulate a promotion strategy and the clearer the target audience of your account.

Of course, a niche does not oblige you to publish content strictly on a given topic, never deviating. But let's be objective: no one has the time and energy to cover all the topics at once. Besides, by trying to please everyone, you will not please anyone.