We bring to your attention a standard business plan (feasibility study) for opening a pharmacy within walking distance. This business plan can serve as an example for obtaining credit resources from a bank, government support, or attracting private investment.
Project Description
General information:
- City population: 250 thousand people;
- Total area: 85m2, retail area: 65m2;
- Object location: bus stop in a residential area of the city;
- Type of ownership: owned building, leased land;
- Trade format: counter type trade;
- Opening hours: 9:00 – 19:00;
- Number of jobs: 5 people;
- Sources of financing: own funds - 857 thousand rubles; borrowed funds (bank loan) – 2 million rubles.
The main indicators of project effectiveness, according to business plan calculations, are:
- Monthly profit = 116,579 rubles;
- Profitability = 16.0%;
- Payback = 25 months.
Investment plan
To learn how to create an investment section, read the article on the structure of the investment plan of a business plan.
Investment size
The volume of investment in opening a point of sale will be 2,000 thousand rubles. The breakdown of investment investments is presented in the table below:
Name of work/equipment | price | Qty | sum |
Room renovation | 500 000 | ||
Purchase of commercial equipment | |||
Vertical showcases | 3 000 | 8 | 24 000 |
Horizontal showcases | 5 000 | 4 | 20 000 |
refrigerators | 35 000 | 2 | 70 000 |
Cashier counter | 20 000 | 1 | 20 000 |
Cash machine | 20 000 | 1 | 20 000 |
Furniture | |||
Table | 3 000 | 1 | 3 000 |
Chair | 1 000 | 1 | 1 000 |
Investments in working capital | |||
Purchasing goods | 1 342 000 | ||
TOTAL | 2 000 000 |
Investment payment and work plan
Below is a work plan for opening a pharmacy:
Below is a payment plan for work and equipment for the pharmacy:
expenditures | 1 month | 2 months |
Room renovation | 500 000 | |
Purchase and installation of equipment | 158 000 | |
Purchasing goods | 1 342 000 | |
TOTAL | 2 000 000 |
Which tax system to choose for this business
The taxation system will be a single tax on imputed income (UTII). The tax amount is calculated using the formula: 15% * (1800 (basic yield) * sq.m)*k1*k2. The k2 coefficient for retail trade in medical goods in the Ulyanovsk region is 0.6; k1 – deflator coefficient in 2013 is 1.569. The planned retail area of the pharmacy store is 65 m2. As a result of the calculations made, the tax amount will be 16,521.57 rubles per month.
Location of the retail outlet: a bus stop in a residential area of the city. The operating hours are planned to be from 9:00 to 19:00.
Currently, practical activities have begun to implement the project:
- The limited liability company has been registered with the Federal Tax Service;
- The location of the facility has been agreed upon with KUMI. A package of documents has been collected for renting a municipal land plot with an area of 105 m2. The estimated lease term is 5 years with registration in Rosreestr. The rental cost is 80 thousand rubles per year. In the future, it is possible to acquire ownership of a land plot;
- A preliminary agreement has been concluded for the supply and installation of a modular building for a future pharmacy.
Financial plan
To learn how to create a financial section, read the article on the structure of the financial plan of a business plan.
Prerequisites
In order to calculate the payback of the pharmacy, an inflation rate of 10% per annum was assumed, as well as based on the current tax system and company taxation, the following rates:
- Income tax – 15%
- Personal income tax – 13%;
- Social contributions – 34.2%;
- VAT – 0%.
In addition, a discount factor was calculated, which amounted to 11% and was included in the calculation.
Project financing
In order to finance the opening of a pharmacy, it is planned to attract a bank loan in the amount of 1,400 rubles. for a period of up to 5 years, the interest rate will be 19% per annum with an annuity repayment schedule.
The loan repayment schedule is presented in the graph below:
Project payback indicators
Based on the calculation of opening a pharmacy, the following performance indicators were obtained:
- model construction period - 10 years;
- inflation - 10%;
- discount rate - 14.2%;
- simple payback period - 3.83 years;
- discounted payback period - 4.75 years;
- NPV - 2,284 thousand rubles;
- IRR - 44%.
The calculation period is 10 years.
Break even
In addition to efficiency indicators, the break-even point was calculated, which amounted to 700 thousand rubles. per month. The pharmacy will reach this sales volume after the 5th month of sales.
Project sustainability analysis
In order to determine the dependence of the project on changes in prices and expenses, we analyzed the model for stability by changing the level of average prices (changes in markups), purchase prices and expenses. The resulting NPV indicator, depending on changes in indicators, is presented in the table below:
Index | -20% | -10% | 0 | +10% | +20% |
Prices | — 1 347 | — 128 | 1 249 | 2 341 | 3 492 |
Purchase price | 2 013 | 1 688 | 1 249 | 871 | 423 |
Expenses | 1 687 | 1 455 | 1 249 | 1 012 | 854 |
Description of products and services
The pharmacy plans to sell high-quality medicines and herbs, dietary supplements, hygiene products, and medical devices. The average markup on pharmacy products will be 30%.
Our organization will provide the following services:
- Sale of medicines;
- Certificate of availability of medications, as well as methods of their use;
- Dispensing medications on a preferential prescription basis to certain categories of patients at the expense of preventive institutions;
- Accepting orders for the delivery of special medications.
Buyers will be served by highly qualified personnel, all sellers will necessarily have a pharmaceutical education.
Download a pharmacy business plan from our partners, with a quality guarantee.
Marketing plan
In our city there are many small pharmacies, kiosks and chain stores. That is, there is quite tough competition in the market. At the same time, it is worth highlighting two main competitors of our outlet. Let us characterize their strengths and weaknesses:
To promote the market and increase store traffic, the following activities are planned:
- Advertising in the media;
- Carrying out promotions, creating a flexible system of discounts;
- Creation of a website to provide customer feedback.
The main clients will be women aged 20 years and older, with average and lower average income.
The retail outlet will be located in a fairly accessible location, in close proximity to the bus stop. Average traffic is about 10 thousand people per day. It is expected that about 2% of them will visit our store. It turns out that the average attendance will be about 200 people per day.
Next, we will determine potential revenue. The average bill in pharmacies like ours is approximately 180 rubles. With an average attendance of 200 people, daily revenue will be 36,000 rubles. Monthly revenue will average 1,080,000 rubles.
In essence, these are the expected revenue indicators for a pharmacy when it reaches its planned sales level. These indicators will be achieved at the end of 2 quarters of work, when all promotional activities have been carried out, a qualified team has been selected and an established customer base has been formed.
In the first quarter of work, the average revenue per day will be about 14 thousand rubles, in the second - 28 thousand rubles per day. By the third quarter, the pharmacy will reach its planned revenue levels - 36 thousand rubles per day.
The planned annual revenue with such sales volumes will be 10,260,000 rubles.
Example of a pharmacy business plan
Opening a pharmacy involves a detailed calculation of upcoming expenses. It covers the rules of registration, personnel selection and premises. Each item is disclosed in detail in the business plan of the pharmacy.
Relevance of the idea and market analysis with competitor assessment
There are 9,000 pharmacies and 1,600 pharmacy chains operating in Russia today. Constant demand gives rise to an increase in the number of pharmacy outlets. The costs of starting a business are high. It is not recommended to open a pharmacy next to competitors. The pharmacy format can be different:
- on-site production of medicines;
- sale of finished medicines;
- points;
- kiosks;
- the shops.
You can try to open a pharmacy yourself or using a franchise. The product is sold under a popular brand. A businessman will not need to win the trust of customers. Here, all stages of opening are controlled by the parent organization.
The profit margin at the initial stage is 13-15%. It is not recommended to limit yourself to medications. It is necessary to introduce cosmetics, personal hygiene products, and children's products into the assortment.
It is possible to open a 24-hour point. If there are no nearby competitors with similar conditions, the entrepreneur has the right to count on additional profit.
Example with calculations and risk analysis
Strategic plan for opening a pharmacy (business plan) - breakdown of expenses. Their list is shown in the table:
Expenses | Amount (rub.) |
Registration, obtaining permits, licenses | 50 000 |
Rent, repair | 400 000 |
Purchase of goods | 1 400 000 |
Purchase of furniture and equipment | 120 000 |
Advertising campaign | 50 000 |
other expenses | 50 000 |
Total: | 1 575 000 |
You need to plan expenses for staff salaries, taxes and deductions. Their value varies depending on the number of employees and the profit received. When starting a business from scratch, an entrepreneur bears risks, including:
- Increased tax burden. The factor does not depend on the businessman. You won't be able to influence him. Ensuring a high level of sales will allow you to count on a decent net income.
- A decline in the birth rate provokes a fall in demand for children's goods. A businessman must be prepared to offer alternatives to customers to avoid a sharp drop in income levels.
- Increase in the number of competitors. Most pharmacies open as franchises. If an entrepreneur takes a risk and opens a pharmacy on his own, he will have to fight for the buyer by offering favorable conditions compared to well-known brands.
- Rent increases. May result in inability to occupy the rental premises. It is recommended to provide for a long lease term in the contract and indicate fixed payments.
Assortment of goods and products for a pharmacy business plan
The pharmacy's list of medications today includes 18,000 items. Before approving the assortment, an analysis of the level of drug supply in various segments is carried out. Preference is given to drugs for which there is a demand.
It is recommended to pay attention to prices. There is the following breakdown in business:
- Affordable prices (up to 100 rubles). All buyers can afford such medicines.
- Average prices (from 100 to 300 rubles).
- High prices (300 rubles and above). Medicines at the indicated price are purchased less frequently. It seems unprofitable for an entrepreneur to fill most of the assortment with them. They should be present, but in moderation.
The businessman draws attention to the minimum requirements for the assortment of the pharmacy. The Ministry of Health of the Russian Federation has approved a list that includes 60 items. Among them:
- ascorbic acid (in different release forms);
- activated carbon (tablets or capsules);
- ibuprofen;
- captopril
The average number of product items ranges from 4 to 7 thousand. To purchase pharmaceutical drugs you will need up to 1,400,000 rubles.
A businessman pays attention to the focus and class of goods:
- medicines for specific purposes (vaccines, painkillers, antipyretics);
- everyday goods (ascorbic acid, vitamins, activated carbon);
- seasonal goods (herbs). The list contains prescription products. They are sold ready-made or produced locally.
The range is supplemented with:
- baby products (diapers, cereals, formula);
- personal hygiene products;
- cosmetics;
- dietary products.
Profile systems for business (ROSBY, Medline) will help fill the pharmacy’s assortment.
Choosing a location: convenience, human traffic and rental price
Choosing a location is half the success of a pharmacy from scratch. We recommend choosing premises at the following points:
- On the red line. A bright sign attracts the attention of buyers. A bonus will be the presence of a public transport stop or a grocery store;
- In the mall. A businessman pays attention to the departments located in front of supermarkets. Pharmacies in such locations are characterized by a quick return on investment;
- In residential areas. Attention is drawn to the presence of competitors in the neighborhood. When renovating a property, you need to reduce costs. It is difficult to cover them, since in a residential area the markup on medicines is low.
The pharmacy opens in one of two formats:
- self service. Buyers independently select and pay for the desired product. It is recommended to hire security to control payment for goods and install sensors that protect against unauthorized removal of goods outside the pharmacy;
- Counter format. Storefronts are installed and employees are hired.
Premises requirements, equipment and repairs
The area of the premises for a pharmacy should be at least 50-60 sq.m. The format of the premises - a studio - is not suitable for this type of business. It is required that the premises have a hall for customers, a room for staff, and a toilet room. Renovations are being carried out before opening. Wallpaper or paint (for walls), linoleum are purchased for it.
It is recommended to install a door with closers.
Furniture purchased:
- tables in the hall for visitors;
- counters;
- showcases;
- cash register (according to the number of employees working simultaneously);
- shelving and refrigeration equipment for storing medicines.
It is recommended to install a transformer for uninterrupted electrical supply in the pharmacy. This is required to create a temperature regime for certain types of medications. If a businessman offers a free consultation with a doctor, a separate office is equipped for him.
It is required to draw up an evacuation plan, which is placed in a visible place, and a fire alarm is installed.
Registration of a legal entity and necessary documents
An example of a business plan for a pharmacy (LLC) requires registration with the tax office. To do this, an application is filled out in the prescribed form, a charter is developed, a decision or protocol on the creation of an LLC is signed, and a fee is paid.
After receiving a registration certificate, obtaining permits from the SES and the fire inspectorate, documents are collected to obtain a license. These include:
- statement;
- Unified State Register of Legal Entities sheet;
- charter;
- conclusion of the SES;
- lease agreement or certificate of ownership of the premises;
- documents confirming the education of employees, work books.
Employees and personnel: selection, hiring and registration
A businessman develops a staffing table and approves the pharmacy’s work schedule. One pharmacy requires 2 pharmacists. If you plan to open a 24-hour pharmacy, the number of employees increases in proportion to the operating hours. An eight-hour working day is established for an individual employee.
When recruiting personnel, an entrepreneur selects a resume. Preference is given to candidates with work experience and medical education. It is possible to attract students to the position of intern. A businessman has the right to set requirements for a candidate:
- Lack of temper, non-conflict.
- Ability to solve current issues.
- Knowledge of assortment, ability to offer several product options.
To do accounting, an entrepreneur hires employees, engages a third-party organization, and keeps records independently. Pharmacy staff costs are reduced. If you do the service yourself, you will need to hire a security guard.
Effective ways to promote and increase sales
A businessman draws up a marketing plan to promote and increase sales. It includes:
- advertising. Television commercials and radio advertising inform buyers about the opening and the availability of lucrative offers;
- recognizable name and sign. An entrepreneur is recommended to develop a logo for a pharmacy and come up with a suitable name;
- a system of rewarding regular customers in the form of a bonus program or savings and discount cards;
- Opening a doctor's office in a pharmacy that provides consultations. It is possible to place tonometers and thermometers, with which visitors can measure pressure or temperature for free;
- opening a website with an assortment of medications, work schedule;
- the ability to order goods online at a reduced cost with pickup from the pharmacy;
- creating an account on social networks. A post with up-to-date information will interest the buyer. It is allowed to organize feedback with the right online;
- distribution of magazines, brochures in shopping centers, mailboxes;
- 24-hour work schedule is an additional advantage compared to competitors.
These activities are carried out in a complex. They will help the entrepreneur make his business recognizable and popular. This will subsequently affect sales volume.
Financial results and common mistakes
When opening a pharmacy from scratch, the payback period for the business will be 2 years. The net profit of the enterprise is 117,000 per month. The profitability of the business is high and amounts to 16%.
A ready-made business calculation example contains an analysis of typical errors. These include:
- Opening a pharmacy next door to competitors. This leads to a drop in demand for goods. The cost of production is reduced.
- Lack of advertising campaign before the start of the project. Buyers do not know about the upcoming opening of the pharmacy.
- Lack of shares, preferential conditions for pensioners and people with disabilities.
- Small range of medicines. The buyer has no alternative when purchasing the required product.
Taking into account typical mistakes will help an entrepreneur quickly break even and achieve a return on business.
Production plan
The choice of a modular building is due to the following advantages:
- high construction speed;
- Full readiness for operation and compliance with all SanPin standards;
- no complex foundations, level ground or use of screw foundations are required;
- quick payback and profitability of the business;
- possibility of relocation of the object;
- solid appearance.
The premises must comply with all SES requirements and fire safety standards. The walls and ceilings will be finished with materials that can be wet cleaned and disinfectants can be used. The premises (85 m2), in accordance with the requirements of the Ministry of Health, will be divided into:
- Production area (65m2), which includes a sales area, a goods receiving room, a goods storage room;
- Administrative and utility area (15 m2), which includes a staff room, an administrator’s and accountant’s place, a dressing room;
- Sanitary premises (5m2), which includes a storage area for equipment and a restroom.
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An example of costing a pharmacy kiosk and calculating the costs of opening a pharmacy
So, let’s assume that after analyzing the market, making a list of competitors, spending many sleepless nights looking for the best idea, you still did not give up on your idea and finally decided to open your own pharmacy. What should you pay attention to when opening? How much could this actually cost?
In fact, calculating costs is not the most difficult step in the process of starting a new business. It is much more difficult to conduct a competent market analysis. Moreover, if the market analysis is carried out correctly, then a small deviation in real costs from planned ones is not critical.
As for opening a pharmacy, the calculations here are quite simple. You must understand that when you open, you will have to spend money on renting premises, salaries for employees, and also on purchasing products. As an example, we will look at opening a single pharmacy, and then provide basic information on what you need to pay attention to when opening a chain of pharmacies.
- Renting a premises will cost a novice entrepreneur approximately one hundred thousand rubles. For this money you can get a fairly high-quality room with a convenient location.
- The room may need to be renovated. Not a fact - perhaps you will be lucky and the previous tenant will be the same pharmacy, which will even kindly offer you to keep all the counters and retail shelves. However, you should not rely on fortune and include the costs of repairs in the initial business plan, ready with calculations for the pharmacy. A simple repair will cost one hundred and fifty thousand rubles.
- Retail equipment, including: sales racks, counters, organization of a sales area, will cost about one hundred and eighty thousand rubles. This is the average price you need to pay when starting a business in Moscow or the Moscow region. Please note that numbers may vary in regions.
- Cash register equipment includes the cash register itself and a POS terminal for non-cash payments. It will cost another thirty thousand rubles.
- To communicate with suppliers, do accounting, etc., you will need a computer. Keep in mind that one computer is not enough here - you need at least two. We include another fifty thousand rubles in this expense item.
- You need to purchase software for your computers. Now there are ready-made solutions for pharmacy businesses. In total, the cost of the software will be about thirty thousand rubles.
- You will have to spend another one hundred and fifty thousand rubles on the licensing required to sell prescription drugs.
These are the main points to pay attention to. Keep in mind that when starting your pharmacy you will have to spend money on many more items, perhaps not so significant. According to statistics, the total costs are about one million rubles.
Monthly costs for maintaining a business can amount to about two million rubles. This includes costs for employee salaries, rent, product purchases, advertising and taxes.
What equipment to choose for organizing a pharmacy
1. Sales area:
- prescription cabinets,
- walls,
- checkout counters,
- open display showcases,
- closed display cases,
- tables for customers,
- banquettes.
2. Utility room:
- material cabinets,
- wardrobes for clothes,
- racks,
- administrator and accountant desk,
- dining tables,
- wall cabinets.
Planned staffing of the organization: Increased requirements will be placed on future pharmacy staff:
- Good knowledge of medications. Higher pharmaceutical education;
- Ability to communicate with clients;
- Experience in selling similar products.
What financial investments are required to open a pharmacy?
Have you decided to open a pharmacy, but are wondering how much money you need to raise for this? Let's figure it out together. So, a license and other documentation costs about 90 thousand rubles. Fire and security alarms are 45-50 thousand. Repair and decoration of the premises is about 1 million (it all depends on the area of the premises). The cost of office equipment is 100 thousand. The assortment at opening will cost 100-150 thousand, and 30 thousand for other expenses. As a result, the amount equates to one million 180 thousand. These are attachments only when opened.
Work with suppliers, outsourcing
- Delivery of pharmaceutical products is planned to be carried out by large interregional distributors through regional representative offices;
- In accordance with the rules and regulations of SanPin, an agreement will be concluded for the removal of solid household waste and garbage from the territory of the pharmacy;
- To ensure the safety of working capital, it is planned to conclude an agreement for revenue collection and cash management services;
- A “panic button” will be installed in the store as a security system and an agreement will be concluded with a security company.
Licenses and Permits
Opening a pharmacy and a pharmacy requires obtaining a license for pharmaceutical activities in accordance with Resolution No. 1081 of December 22, 2011 “On licensing of pharmaceutical activities.”
To obtain a license you must submit the following documents:
- Statement.
- Orders on the appointment of a chief accountant and manager of a pharmacy organization.
- Lease agreement or document confirming ownership of the premises.
- Receipt for payment of state duty.
- Supervisor Certificate.
- Documents on the relevant education of employees.
- Work records of employees.
- Documents for equipment.
- Conclusion of the fire and sanitary-epidemiological services.
- Plan and characteristics of the object.
In addition to these documents, legal entities provide:
- Charter of the enterprise and constituent agreement;
- Certificate of state registration of a legal entity (Unified State Register of Legal Entities);
- Extract from the Unified State Register of Legal Entities;
- Certificate of tax registration and assignment of TIN.
Individual entrepreneurs must provide:
- Certificate of state registration (USRIP entry sheet);
- Extract from the Unified State Register of Individual Entrepreneurs;
- Certificate of tax registration and assignment of TIN.
To receive a positive conclusion from the SES, you must provide this organization with:
- Request.
- Identification document (for individual entrepreneurs - passport).
- TIN.
- Sheet of entry into the Unified State Register of Legal Entities as an LLC or Unified State Register of Entrepreneurs for individual entrepreneurs.
- Certificate from Rosreestr or rental agreement for premises.
- Agreements for the provision of specialized services for solid waste removal, cleaning, deratization and disinfection of premises, and medical examination of employees.
- Medical records for all employees.
- Sanitary production control programs (SIP).
- A sanitary passport for the start of operation of a pharmacy and a permit for the location of the facility with the compliance of the room with the type of proposed work.
Minimum list of information when obtaining permission from the state fire inspection service:
- Title documents;
- Papers confirming the presence of a working fire protection and alarm system;
- Fire safety regulations at the enterprise with signatures of responsible persons.
The law on licensing of certain types of activities and the document on licensing of pharmaceutical business set out comprehensive rules for obtaining a license.
How much money do you need to start a business?
To open a pharmacy, an investment of 2.86 million rubles will be required. Of these, own funds amount to 860 thousand rubles and borrowed funds (bank loan) 2.0 million rubles.
Monthly expenses under the plan are:
Total fixed expenses per month will be 188,500 rubles. The cost structure is as follows:
The main fixed expenses of a retail outlet are the cost of paying wages to employees - 44% of total expenses. In second place in the structure of expenses is the payment of insurance premiums to extra-budgetary funds - 13% of the total expenses of the pharmacy.
The sales break-even point with an average trade margin of 30% will be 816,833 thousand rubles per month.
Distinction between categories and profit
The pharmacy has the right to dispense medications according to a doctor’s prescription. Kiosks and stores sell goods without a doctor's prescription. There is a strict list of medications, which clearly states which medications can be dispensed without a doctor's prescription. Basically, these are some simple things: painkillers, brilliant green, iodine and other simple medications.
It is worth taking into account in the business plan that on average one Moscow outlet sells goods worth $1,400,000 per year. Gross margin is approximately 37 percent, with 8-9 percent rental costs and 11 percent selling, maintenance and production costs.
The profit margin when opening a pharmacy in Moscow is now approximately 15%, but for a new business this figure can reach only 10% within a year. The share of Moscow business in the Russian market is 25%. In total, there are approximately 3,700 pharmacies of various formats in the capital. The annual revenue of one Moscow pharmacy is $600,000 per year. Chain stores earn more due to the large number of outlets.
If a pharmacy sells exclusively medications without additional assortment, this will bring it a loss of 15%. Keep in mind even at the stage of drawing up a business plan that for successful sales you need a parapharmaceutical assortment.
Is it profitable to work 24 hours? Experts believe that such a pharmacy will have more expenses than income. However, if there are no such competitive 24-hour competitors nearby, we certainly recommend giving it a try.
How much money can you make from this business?
The pharmacy's gross income is 1.6 million rubles, and the pharmacy's net profit based on annual sales is 1.4 million rubles. The pharmacy will generate a monthly net profit of 116,579 rubles.
Profitability according to business plan calculations is 16%, which is a good indicator for this type of organization.
The payback period for the business at these rates will be 25 months.
We recommend downloading a pharmacy business plan from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
How to avoid mistakes when writing a business plan
- Do not indicate that you have money to open or that you lack it. Avoid phrases such as “I have been promised funding” or “funding for the project is pending.”
- Write your conclusions based on real numbers.
- Avoid punctuation and spelling errors in your business plan.
- The approximate length of the plan is 15-20 pages without including the application. If you give a plan to investors, then the plan should not be a lot of water, but should contain facts and calculations.
The pharmaceutical business is a very profitable business, since when selling drugs, entrepreneurs often mark up the most popular drugs by about 100-150 percent. And if we take into account our unfavorable environment, poor-quality products and water, and many other factors, such a business will gain considerable momentum. Feel free to draw up a business plan, receive all the documentation necessary for opening, don’t be afraid to invest money and open a pharmacy business. Good luck and success to you in your endeavors.
Step-by-step opening plan, where to start
To start a business from scratch, you will need to draw up an organizational plan, perform preliminary calculations, taking into account the selected scale of production and the most advantageous location of pharmacies, kiosks or markets.
An important step in starting a business will be obtaining a license to sell medicines, as well as permits from the fire department and other inspections. Initially, the right decision would be to open a small kiosk, which will require hiring qualified pharmacists, purchasing the necessary equipment and a wide range of products.
Pharmacy business from the inside: subtleties and types of pharmacies
Small pharmacies selling a wide range of medications pay for themselves the fastest.
Let's look at what types of pharmacy organizations exist in our country:
pharmacies that manufacture prescription medications;
pharmacies that do not sell prescription medications and sell only finished drugs;
veterinary pharmacies.
Pharmaceutical organizations, according to their licenses, are divided into the following types:
- pharmacies;
- points;
- kiosks;
- the shops.
A pharmacy, which is essentially a small branch of a pharmacy, must be located on a minimum area of 12 square meters. meters, if he is not engaged in the production of medicines, with the right to manufacture - at least 22 square meters. meters (+10 sq. meters of assistant's room), with the right to manufacture dosage forms requiring aseptic conditions - from 30 sq. meters (+8 sq. meters of aseptic block).
A pharmacy must have, in addition to a sales area and a warehouse, also premises for receiving goods, household needs, a manager’s office, a staff rest room and a bathroom. The area of the pharmacy must be less than 90 sq.m.
The difference between a pharmacy and a pharmacy is also in the assortment. Here is a list of what is not sold through pharmacies:
- strong drugs;
- cosmetics, biologically active additives (BAA);
- bottled medicinal mineral water;
- optics;
- child care items;
- first aid kits;
- diagnostic tools;
- postoperative, orthopedic underwear.
On the contrary, pharmacies have every right to sell these types of products, which means their range is wider.
This is probably where the differences between pharmacies and pharmacy points end. The main thing that unites them is the legal requirements for the personnel of pharmacy organizations. Later in the article we will return to the personnel issue and give recommendations on the optimal number of employees.
How much money do you need to start a business?
In the pharmacy business, most of the expenses are the rent for the premises, followed by the cost of the necessary equipment. Considering the payback period is 2-3 years, it is better to conclude a lease agreement for a period of 3 or more years. In general, to start a business you will need at least 20 thousand dollars, which you need to spend on:
- Rent.
- Repair.
- Trade equipment and cash registers.
- Refrigerators.
- Registration of sales licenses and other permits.
- Advertising.
Summary
For information about what a resume should contain, read the article Structure of a Business Plan Summary.
Goal: “opening a pharmacy in a shopping center in Samara.”
Objective: “meeting the need for medicines of the population of the central region of the city of Samara, making a profit from the opening of a new pharmacy.”
Initiator of the project
The initiator of the project is an individual entrepreneur, who today already owns a small network of three pharmacies in different parts of the city.
All managed pharmacies have been operating for a long time and show profits, which indicates the entrepreneur’s high management experience and a high-quality approach to business.
Investment costs
To open a pharmacy you will need 2,000 thousand rubles, which will be spent on repairs and decoration of the premises, the purchase of commercial equipment and refrigerators, and the purchase of goods.
Project financing
It is planned that investment costs will be paid from two sources - the project initiator’s own funds and a bank loan. The distribution between these two sources is as follows: 70% - bank loan, 30% - the entrepreneur’s own funds.
It is planned that the loan will be received for a period of up to 5 years with an annuity repayment schedule and an interest rate not exceeding 16% per annum. The collateral for the loan will be the premises of one of the already operating pharmacies, owned by the entrepreneur.
Project payback indicators
Based on calculations for the project, the following payback indicators for opening a pharmacy were obtained:
- model construction period - 10 years;
- inflation - 10%;
- discount rate - 14.2%;
- simple payback period - 3.83 years;
- discounted payback period - 4.75 years;
- NPV - 2,284 thousand rubles;
- IRR - 44%.
Suppliers and contractors
A team of finishers, who had previously performed similar work when opening the previous three pharmacies, was selected as the contractors carrying out the renovation of the premises.
Equipment suppliers will also be selected the same as those who supplied equipment to the points opened earlier.
The company is still working with product suppliers and has no plans to change them. Taking into account the increase in sales volumes, it is planned that product suppliers will provide an additional discount on products, which will allow the new establishment to pay for itself even faster.
Products
The pharmacy’s assortment will consist of the most popular medicines and will contain the following groups of goods:
Antiallergic drugs | Cardiovascular drugs |
Antimicrobial agents | Drugs for the treatment of respiratory diseases |
Antiseptics and disinfectants | Products for anesthesiology and resuscitation |
Vaccines and serums | Means for correcting metabolic processes |
Vitamins and their analogues | Drugs for the treatment of bronchopulmonary diseases |
Homeopathic remedies | Drugs affecting blood, blood substitutes |
Hormonal drugs | Drugs acting on the central nervous system |
Diagnostic tools | Drugs that primarily affect the digestive tract |
Diuretics | Drugs used in otolaryngology |
Immunomodulatory agents | Medicines used for poisoning and intoxication |
Medical and nursing supplies | Drugs used in obstetrics and gynecology |
Antiviral agents | Products used in dermatology and venereology |
Antifungal agents | Drugs used in ophthalmology |
Antitumor agents | Drugs used in urology |
Antiparasitic agents | Products used in surgery and proctology |
Anti-pediculosis drugs | Drugs used to treat alcohol and nicotine addiction, drug addiction |
Antiprotozoal agents | Preparations based on herbal raw materials |
Antirheumatic, antigout, analgesic and antipyretic drugs | Enzymes and anti-enzyme drugs |
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Sales technology
The profitability of a pharmacy is largely determined by its location. It should be convenient for people, especially the elderly and those with poor health, to get to it. The pharmacy staff should consist of qualified pharmacists who are well versed in the products sold. Near the cash register it would be correct to place the best-selling goods and essential goods. It is better to purchase medications from several suppliers; the larger the pharmacy network, the more significant the discount can be. In addition to selling medicines, you can sell biological supplements, cosmetics, personal care products, and health foods.
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How to open your own pharmacy with minimal investment?
Surely everyone has noticed that pharmacies in their city are literally on every corner. Along with large pharmacy chains, small points and kiosks are opening and operating successfully. This is a sign that the pharmaceutical retail niche is virtually inexhaustible. People often go to pharmacies; prices for medicines are quite high and therefore the average bill here is quite high.
A capacious market, constant demand and stable revenue are not the only factors that attract entrepreneurs.
Even an individual entrepreneur can enter the pharmacy industry; it is not necessary to register a legal entity.
Calculation of business return on opening a pharmacy
After analyzing all the numbers, we can come to the conclusion that the business will no longer require additional investments in the fifth month of operation - that’s when our advertising will bear the necessary fruits and we will have a sufficient number of regular customers. They are the ones who will provide us with profit over the next years.
At standard costs, our profitability indicators will be quite low - nothing can be done about it, this is the peculiarity of working in this area. However, after just a year of work, we can count on a monthly profit of fifty thousand rubles. One hundred thousand can be achieved after fifteen months of work. Finally, under the most favorable conditions, our maximum profit for the month will be one hundred and seventy thousand rubles. This is quite enough to provide yourself with a comfortable lifestyle, or to invest money in the further development of the network.
Given these figures, we can predict that the business will pay for itself after twenty months of uninterrupted operation.