Development of a business plan for a development program for an educational institution

Main sections of a business plan for an educational institution

The main section of any business plan is a detailed description of the concept of the future project. In our case, a center for providing educational services . This includes the following items:

• Legal registration and necessary documents;
• List of services and their costs;
• Target audience and procedure for attracting it;
• Need for premises and equipment;
• Requirements for teaching staff, etc.

All these positions are formulated on the basis of a detailed analysis of the market and its features.

Analysis of competitors in this area

Determine who your main competitors are. Assess their market niche and the profitability of their businesses (how each of them is doing compared to each other), and:

• where are they located;
• what services are provided;
• what methods, technologies and equipment are used;
• what promotion methods do you prefer?
• how qualified the staff is;
• how clients respond to them;
• advantages and disadvantages.

The analysis of competition should continue after the opening of the school, since the situation in the educational services market is changing.

Reviews from our clients

Feedback on the business plan of an educational training center
To launch and mid-term planning the activities of the training center, a business plan was required, and we bought it on the website plan-pro.ru. The plan turned out to be very meaningful. The financial schemes are clear, it is possible to substitute any numbers into the formulas, and simply make any changes. Special thanks for the beautiful design.

Natalya V.Sh., deputy director of the training center

Feedback on a dance studio school business plan

To open a dance studio, we needed investment and private investment. To attract investors, we ordered a ready-made business plan from the consulting firm plan-pro.ru. The result exceeded our expectations - the document turned out to be exemplary, and we were able to receive investment in the amount of 5 million rubles. Thank you very much to the specialists from plan-pro.ru for a job well done!

Irina Petrenko, Nikolaev

Feedback on a business plan for a private kindergarten

We bought a ready-made business plan on the Plan-Pro.ru website, adjusted it a little and received a loan from the bank. the 30 million rubles received to open a private kindergarten for 100 places. Many thanks to the specialists from Plan-Pro.ru for a job well done!

Olga Veronkina, director of a private kindergarten

Feedback on the business plan of an educational training center

In order to attract funding to open a training center, we needed a business plan. A month ago, we used the services of Plan-Pro and downloaded a ready-made project for the development of a training and education center. First of all, we liked the fact that the kit includes a convenient financial model, which allows you to change the parameters of the business plan to suit yourself, and also that the business plan itself is well structured and has all the necessary calculations. As a result, we received a loan from Sberbank for 900,000 rubles and attracted investments in the amount of 2.5 million rubles.

Krapivin E.A., Togliatti.

Logistics plan

Location Features

Rentable area is 450 sq.m. m is divided into the following rooms:

• Hall (locker room, school security location).
• 8 equipped classrooms: Russian and literature, physics, mathematics, biology and chemistry, geography, computer science, labor room, English.
• Gym.
• Library.
• 4 toilet rooms.
• Sanitary room.
• Teacher's room.
• Director's office.
• Manager's office.
• Corridor.

The building is two-story, so all classrooms are located on the second floor. On the first floor there is a manager's office and a sanitary room where cleaning supplies are stored.

The building underwent cosmetic repairs, windows and doors were replaced in the amount of RUB 270,000. The owner is paid monthly rent in the amount of RUB 90,000. Utility bills are paid by the tenant himself, which is reflected in the sublease agreement.

The building is located in the central part of the city, with public transport stops nearby. This allows students to easily get to school from anywhere in the city.

Analysis of the educational services market in a business plan

Competition in this market is high, but every year new directions are developed, new training programs appear, which allows the entrepreneur to occupy his niche.

To do this, at the planning stage, it is necessary to analyze both consumers and competitors of the educational center as part of a business plan , as well as study the main development trends and innovative approaches to training.

Among the main competitors are the following:

• Similar specialized and multidisciplinary schools;
• Private trainers and teachers;
• Online schools and courses.

In order to ensure a constant flow of customers, it is important to formulate your competitive advantages, which include:

• Flexible pricing policy;
• Availability of qualified teachers;
• Unique and effective programs;
• Individual approach;
• Convenient location;
• Possibility to choose a convenient time, etc.

Business direction in training is one of the most popular today. A business plan for opening a business school will allow you to understand the specifics of this area and make the right decision regarding the feasibility of developing this business.

Market and competition analysis

The education market today is quite broad and provides its clients with a variety of forms and types of private educational institutions and training programs. In the competitive struggle, the owners of organizations strive to provide their clients with a wide range of services, accreditation of a diploma or document confirming completion of training, employment after graduation and various additional options. The attractiveness of an institution in the eyes of clients and its demand directly depend on the quality of the educational services provided, the professionalism of its employees, the possibility of choosing a path for subsequent employment and the pricing policy of the college or school.

Potential of consumers of the services of Training companies

Legal registration of educational project activities

If you hire teachers for work and issue a certificate upon completion of training, this type of activity is subject to mandatory licensing. The costs of its registration must be included in the business plan of the educational educational center .

The appropriate license can be obtained by both a legal entity and an individual entrepreneur by contacting the territorial body of Rosobrnadzor with the following documents:

• Copies of documents confirming registration as a legal entity or individual entrepreneur and tax registration;
• Charter, order for the appointment of a director and other legal documents for legal entities;
• Documents confirming the availability of suitable premises or a lease agreement for it;
• Conclusions of the fire inspection and sanitary-epidemiological authorities on the compliance of the premises with all requirements;
• Application for a license;
• Confirmation of qualifications and work experience of hired teachers;
• Compiled educational programs;
• Receipt for payment of state duty in the amount of 7,500 rubles;
• Certificate of purchase of the necessary material and technical equipment in accordance with federal standards;
• Confirmation of availability of necessary electronic and printed resources.

As a result, a perpetual license is issued within 60 days from the date of acceptance of the full set of documents.

What to consider

The reason that there continue to be empty niches in this area is that certain skills and experience are required. Ideally, organizational skills and experience in the education system. However, if the project is a collective one, it is enough for one person to have similar experience. Depending on what knowledge the project executor has, it is necessary to choose the focus of the educational institution or educational services that will be provided for a fee.

In addition, much depends on the financial capabilities of investors. To organize a higher educational institution or a high-quality gymnasium, significant funds are needed, which will be returned in about 3-5 years. But in the future the profit received will be quite significant.

In case of limited financial capabilities, you should turn to the provision of educational services that are popular today. Preschool institutions, which are constantly in short supply, despite the seemingly significant number, are also quickly paying for themselves.

Algorithm for opening an educational center in a business plan

1. Conducting an analysis of the industry, demand, supply, pricing procedures;
2. Description of the concept of the future project;
3. Determining resource needs;
4. Drawing up a forecast of revenue, profit, costs and other indicators;
5. Calculation of project implementation efficiency;
6. Identification of risks and ways to overcome them;
7. Integration into a business plan for an educational organization ;
8. Business registration;
9. Selection of premises, carrying out repair work;
10. Search for colleagues;
11. Drawing up educational programs;
12. Obtaining a license;
13. Carrying out marketing activities;
14. Opening.

Project implementation

You can implement a private school business plan with calculations within six months. It will take a long time to collect documents, recruit personnel and advertise the project. The following implementation plan is proposed:

Since the school year begins in September, the project must be implemented in the summer months. Advertising is carried out during the entire implementation process through social networks and the school’s own website.

Start-up investments of the educational center provided for in the business plan

To start a business providing educational services , the business plan should include the costs necessary to launch the project. The following main articles must be provided:

• Registering a business and obtaining a license – xxx rub.;
• Rent of premises – xxx;
• Repair and purchase of equipment – ​​xxx;
• Marketing and advertising – xxx;
• Development of educational programs – xxx;
• Cash reserve – xxx.

The total amount will be from 5 to 50 million rubles. depending on the chosen niche and scale of activity. You can use your own funds, or take advantage of loans or investments. To do this, you will need a professionally written business plan. a ready-made business plan for an educational center right now using the link below. All the information is structured there and the necessary calculations are made. Using the compiled financial model, you will be able to monitor the main performance indicators of the company.

Search for premises and its equipment for an educational institution

The main requirement for the premises is the convenience of its location. It is necessary to ensure good transport accessibility. It is best to focus on the city center.

It is important to provide the following areas in the room:

• Reception;
• Classes;
• Administrative premises;
• Bathrooms.

Do not forget about the need to comply with fire safety and sanitary requirements.

The business plan should include the following costs for the purchase of equipment for an educational institution:

• Computers and office equipment;
• Furniture designs;
• Interactive whiteboards;
• Projectors;
• Educational materials;
• Video surveillance, fire extinguishing and alarm systems.

Advertising of an educational organization provided for in the business plan

The business plan can provide for the implementation of the following marketing activities aimed at promoting the educational center:

• Advertising on radio and television, in specialized newspapers and magazines;
• Creation of a website and groups on social networks;
• Distribution of leaflets and bright signboards with directions;
• Outdoor advertising on buses and billboards;
• Participation in olympiads and intellectual competitions as sponsors.

Free niches

The reduction in government funding for this sector has made it possible for private structures to work more quickly and productively. In this regard, the following main directions can be developed:

1. Higher educational institutions. With today's opportunities using correspondence, individual and remote forms of training, the need for equipment and large classroom areas is significantly reduced, and the problems associated with them also disappear. To obtain accreditation, a number of conditions must be met, but the reduction of government agencies has made it possible to recruit sufficiently qualified personnel who will meet the assigned tasks. Even receiving a loan from a bank will not leave the project without net profit after 2 years.
2. Secondary educational institutions. If the opportunity to obtain higher education in specialties of interest on a paid basis is a sufficient incentive to become a student at a private institution, then with schools and specialized colleges the situation is completely different. For the popularity of a gymnasium or lyceum, additional services that students can receive must be included in the business plan of the educational institution. These may include additional foreign language courses, sports groups led by experienced coaches, preparatory courses for testing, and obtaining prestigious working specialties.
3. Preschool institutions. Depending on the capabilities and direction, they can be either a full-fledged kindergarten or a small mixed-age group for classes on popular pedagogical developments of famous foreign and domestic specialists. Such institutions can be supplemented with any developmental focus - philological or logical-mathematical, sports, musical or theatrical, or add the services of a 24-hour kindergarten, a weekend kindergarten or with extended working hours. Such services do not require significant cash expenditures, but are paid at increased rates.
4. Educational services. They are divided by age and direction, but have some common features - small initial capital that must be invested to start activities. Their difficulty lies in the selection of sufficiently qualified personnel, on whom in this case all the work rests. You can develop a business plan for the following educational services:

• Preparing children for school.
• Teaching foreign languages ​​of varying levels of complexity.
• Tutoring.
• Preparing high school students for testing and admission to higher education institutions.
• Creative laboratories, advanced subject courses.
• Developmental courses for preschoolers and school-age children.
• Children's development and educational clubs.
• Governess services.

Financial model of an educational center in a business plan

To create a financial model, you will need to make a forecast of the main performance indicators of an educational organization in a business plan .

Current costs of an educational institution in a business plan

• Rent – ​​xxx rub.;
• Utilities – xxx;
• Staff salaries – xxx;
• Update of educational programs and materials – xxx;
• Marketing and advertising – xxx;
• Tax deductions – xxx.

The total amount required for the normal functioning of the educational center will be in the business plan from xxx rub. monthly.

Personnel plan for an educational center business plan

The business plan must provide for salary costs for the following positions in the educational organization:

• Director;
• Administrator;
• Accountant;
• Marketer;
• Account Manager;
• Teachers;
• Security guard;
• Cleaning woman.

Income of the educational center in the business plan

Revenue generated by charging fees for the provision of services will range from xxx rub. per month. In this case, the profit of the educational institution, calculated in the business plan, can reach up to xxx rubles. monthly.

Financial plan

The costs of the preparatory period include: repair and redevelopment of the premises - 4,837,000 rubles; equipment of the school yard territory - 1,500,000 rubles, school equipment - 4,063,000 rubles, creation of an official website - 30,000, obtaining permits - 60,000 rubles, advertising campaign for the opening - 40,000 rubles.

Costs of the main period include: salaries of school staff (including social contributions), school maintenance and payment of utilities, purchase of food for the school canteen - at the rate of 210 rubles. for 1 student per day, telephone and Internet. Appendix 1 shows the main financial indicators for revenue, cash flow and net profit for a five-year period. Calculations are made based on the load in the first academic year of 50%, the second year - 85%, the third and subsequent years - 90%.

Payback period for an educational center in a business plan

From 3 to 5 years.

Business plan for an educational training center

The business plan has a clear structure, contains detailed financial calculations, and the financial model allows you to flexibly change any business parameter. This is the optimal solution for those who plan to attract investments, want to get a loan or have a ready-made template for developing their business plan.

Structure of the financial model of the training center

A financial model is a separate file in MS Excel format - essentially it is a separate product designed for business planning and calculation of all its indicators. Each of the parameters of the financial model can be changed manually. There are no macros in the financial model. All formulas are transparent and changeable.

Detailed calculation of investments for launching an educational center

While working on a business plan, we look at dozens of different sources of information. This includes data from equipment suppliers, industry portals, interviews with market experts, and official statistics - such systematic data analysis provides a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Business income plan

A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to look at profitability in the context of a separate profit center or even a separate product.

Educational center cash flow forecast

The cash flow statement is the most important document in any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

Advertising and promotion

One of the biggest problems of this market sector is the more rapid increase in market participants than in the potential audience. Therefore, in order to enter this niche and stay in it, it is necessary to carry out a set of measures to shape public opinion and create the image of the new organization. A number of marketing and advertising activities will serve this purpose:

— advertising in specialized media, including magazines and newspapers, on the Internet sites of these sources;

— dissemination of information about private education services on thematic forums and in communities on social networks;

— development and promotion of your own website. The official website should inform parents of potential students about the principles and methods of education, pricing policy and advantages of a particular educational institution.

It is advertising on the Internet that will become the main method of popularizing a new market participant. Therefore, she needs to pay special attention. It is also important to organize open days for everyone, as well as visit kindergartens in order to inform the parents of future first-graders.

A good method of attracting would be free school preparation courses for kindergarten students. In the school lobby you can place information stands that will familiarize parents with the main advantages of this institution and the merits of its teaching staff.

Staff for school

The basis of the business plan for the school will be the search for personnel. The image and status of the school will largely depend on the level of qualifications of teachers. Therefore, the search for employees must be approached with special responsibility. The basic staff for a comprehensive school will consist of the following personnel:

• director;
• Deputy Director;
• accountant;
• primary school teacher (3 people);
• language teacher (English, German and others);
• Physical education teacher;
• music teacher;
• nurse;
• caretaker;
• cleaning woman;
• cook (2 people);
• canteen workers (2 people);
• security guard.

The total amount of expenses for the wage fund, taking into account deductions, will be about 400 thousand rubles/month.

Creating a private school business plan

a private school starts operating, as part of a business plan .
When analyzing demand, special attention should be paid to identifying the target audience, identifying their wishes and preferences.

When studying the offer, it is important to identify the main competitors, the peculiarities of their work and create a competitive advantage.

The considered aspects should be reflected in the concept of the future project.

State accreditation

A school business plan should begin to be developed from the stage of registering such an institution. If an entrepreneur cannot pass state accreditation and obtain a license, then the project will not be launched. To do this, it is necessary to carefully study the legislative framework that regulates such a process and the requirements that must be observed when opening a private school.

The activities of such establishments are regulated by the following regulations:

• Decree of the Government of the Russian Federation “On approval of the Model Regulations on a General Educational Institution”;
• Decree of the Government of the Russian Federation “on approval of the Rules for the provision of paid educational services”;
• Order on the procedure for certification of teaching staff;
• SanPiN 2.4.2.2821-10;
• Technical regulations on fire safety requirements;
• Federal Law No. 7 “On Non-Profit Organizations”.

For a private school, it is necessary to register the organizational and legal form of a non-state educational institution. The state educational authority of the constituent entity of the Russian Federation licenses private schools, without which it is impossible to officially register such activities. The state fee for obtaining such a license is 7.5 thousand rubles. The application for its receipt will be considered within two months. The OKVED codes that will be used in this case are the following: 80.10.1, 80.10.2, 80.10.3, 80.21.1.

In order for school management to be able to issue state-issued documents to students, they must obtain state certification and accreditation. This can be done by submitting an appropriate application to the Ministry of Education after the first graduation of students, but not earlier than three years from the date of receipt of the license.

Before the school receives accreditation, students have the opportunity to take external exams at an accredited educational institution and receive a state document. It is also necessary to open a medical office at the school, and for this you need to obtain a medical license.

Goods and services

The sample business plan contains a section that details the services offered.

The private school provides education from grades 1 to 11. The number of people in a class should not exceed 9 students. This gives the teacher the opportunity to work through difficult moments with each student individually. Enrollment of students into classes is carried out every year, starting at the end of May.

To monitor children's progress, each parent gets access to the school website, where he can study all grades for a week or quarter.

Major subjects are English and mathematics. To learn the language, each class is divided into two groups based on their level of English proficiency. Training is conducted in the following areas:

• phonetics;
• grammar;
• speaking and thematic lessons;
• letter;
• political English (for students in grades 9-11).

The private school provides classes for children aged 5 to 7 years. These courses are aimed at adaptation to the educational process. Children receive basic knowledge in mathematics, Russian and English languages, literature and natural history. In addition, they take classes in drawing and modeling from plasticine.

For the physical development of students, aerobics and dance classes will be conducted in groups of up to 12 people. Students will also be encouraged to take individual guitar courses. For senior students, preparation for the Unified State Exam and the Unified State Exam takes place.

The business plan template contains information about prices for services.

Parents can choose and change the list of activities throughout the school year. Each selected service must be paid from the 20th to the 30th of the current month.

Licensing of private school activities

General educational activities in accordance with current legislation are subject to mandatory licensing. A license can only be obtained if the following requirements are met:

• Following federal educational programs or developing your own programs;
• Registration as a legal entity, or individual entrepreneur, or non-state educational institution;
• Owned or leased there is a non-residential premises that meets the requirements of fire and sanitary supervision;
• Teachers have higher specialized education and work experience;
• Health protection is ensured;
• The premises are equipped in accordance with federal standards;
• Electronic and printed training materials are available;
• The state fee in the amount of 7,500 rubles was paid.

Taking into account these requirements should be reflected in the concept of a private school as part of the business plan.

All documents confirming compliance with these requirements, as well as an application for a license, must be submitted to Rosobrnadzor, which, after carrying out the appropriate checks, makes a decision on issuing or refusing to issue a license within 60 days.

After this, no earlier than 3 years later, you can apply for accreditation, which gives the right to issue state-issued certificates of completion.

If you are not yet ready to deal with issues related to licensing, pay attention to the business plan for a dance studio school with calculations. At the same time, the focus of the establishment can be different: for adults and children, in addition to dancing, you can also launch yoga, Pilates and other areas.