We live in a time when money can be made practically out of thin air; the main thing is to know how and what you can earn from. One of the profitable types of business is conducting trainings. Despite the fact that a large number of business trainers work in this niche, here you can find your “trick” and organize a profitable business through trainings.
A good idea is to organize trainings for those who lack self-confidence, have low self-esteem and are afraid of public speaking. It is no secret that for a business woman it is important not only to be an excellent organizer, but also to be able to position herself, conduct negotiations, and webinars. Good preparation and knowledge of business psychology are indispensable attributes of a lady who needs to be able to interest the audience and focus the listeners’ attention on what she is saying.
Women are willing to pay decent sums for training because they understand that careers can stall due to fear of further action, and because it can be difficult to step outside the boundaries of their usual comfort zone.
Ordinary fears of public speaking can hinder your career, which can be helped to get rid of in private and group psychological trainings. A simpler and more affordable option is acting and public speaking clubs. Why affordable?
Not every business woman will go for psychological counseling, but almost everyone will agree to admit the problem of lack of acting skills.
A marketing ploy and good advertising will help you get customers. And at a certain stage of developing a reputation, and regular listeners. Organizing training for such an audience is a more than interesting option, especially considering that it is solvent and predictable.
Business strategies are constantly changing, the rules of the game in the market are being updated, which cannot go unnoticed. This is where your solution lies as a training organizer. You can become a successful woman only when you know well what you want and move forward, overcoming obstacles. Problems that prevent a client from expressing themselves are not as difficult to deal with as it seems at first glance. High self-esteem and self-confidence are all you need to start your coaching career.
Step-by-step plan for organizing a business during trainings
The main advantage of organizing training is that it does not require large investments. The main expenses include business registration, advertising campaign, personal salaries and premises rental.
Step 1. Selecting a training topic
. You can conduct trainings, general trainings on raising self-esteem, combating fears, etc., you can teach public speaking or teach how to communicate and negotiate correctly. But you yourself need to master the entire arsenal of communication tools and psychological techniques.
Step 2. Selecting a room
. It is better to select a training room in the city center, so that clients can easily get to it from different points. You can also rent an office on the outskirts, in a residential area. But if the journey takes too much time, it will create inconvenience for the listeners, and they may find a more acceptable option for themselves. It is quite possible to organize online trainings, however, there are pitfalls here too.
Step 3. Business registration
. To avoid any problems, it is better to register your business with the tax authorities immediately.
Step 4. Advertising campaign
. You can advertise on social networks, attract local online media, and install billboards. Keep in mind that information services are more difficult to sell than products or cosmetics, and you need to be able to truly interest your audience.
Step 5. Recruitment
. First, you will need managers who will sell your product. Secondly, if you want to attract as many listeners as possible, it is worth inviting professional actors, psychologists - real professionals who will sometimes help you with trainings and consultations.
Activities
The training center being created will be engaged in the implementation of the following areas of educational activities:
- Organization of courses on problems of personal development and growth. The classes will examine issues of financial and spiritual development, analyze examples from the personal lives of students, and develop recommendations for overcoming psychological barriers that impede the effective self-realization of citizens in a complex social reality.
- Organization of professional development courses, the list of which will be formed taking into account the needs of the regional labor market and the need for retraining of specialists in accordance with the technological re-equipment of enterprises. Courses are organized in close cooperation with industrial enterprises of the region, employment centers and at their requests.
- Organization of additional training courses aimed at youth and children. This type of activity includes conducting various developmental and educational activities with the involvement of parents and the public.
In order to optimize the operation of the institution and the possibility of a more rational diversification of services, it is planned to combine several areas (forms) of activity.
What documents are needed to organize a business during trainings?
If you seriously decide to start organizing trainings, first of all you need to register your business with the Federal Tax Service. It's not difficult to do and won't take much time. All you need to do is pay a state fee of 800 rubles, prepare a photocopy of your passport, TIN and fill out an application.
How much money do you need to start a business?
If you decide to conduct trainings yourself, then you do not need to spend large sums on organizing a business. An investment of 150-200 thousand is enough. These funds will be used to rent premises, purchase furniture, organize an advertising campaign and pay staff. This amount will be quite enough to get started. Of course, if you immediately decide to organize a large company, you will need much more funds. But we are talking about the simplest and most inexpensive option. One more thing to remember: to attract and retain customers, you need interesting programs. The best option is if you are well-versed and can compose them yourself. Otherwise, you will need considerable sums to purchase copyrighted programs. And they are not cheap.
Phased plan for opening a training center
The business plan of the educational center provides for the creation of a step-by-step action plan, from the creation of the project to its implementation. The main stages of the development and launch of such a project will be the following:
- development of a strategic plan for opening an educational center;
- official registration of business activities and obtaining the necessary licenses;
- search for premises;
- equipment purchase;
- personnel search;
- conducting an advertising campaign;
- creating groups of students;
- launch of trainings.
Purchasing furniture
One of the important stages in the implementation of the educational center’s business plan is the purchase of equipment and furnishing of the office with furniture. It is necessary to arrange classrooms for training clients, center staff and reception.
To conduct lectures it is necessary to purchase the following equipment:
- laptops;
- projectors;
- video cameras and tripods for them;
- printers, scanners;
- markers and other stationery.
The list of equipment may be different; everything will depend on the direction of the courses, as well as the option of conducting them and the number of students.
Recruitment
An important point in the business plan of a training center is personnel selection. Here you need to look for two categories of employees at once: teachers and administration. For teaching staff, the main requirement will be the availability of an appropriate level of qualifications and documents that can confirm this. The number of teachers will depend on the specifics of the center's activities, as well as on the expected number of students.
It is necessary to look for organized and tidy people for the position of administrator and customer service manager. They will become the representative face of the center.
Conducting a marketing campaign
One of the key points for any commercial project is to conduct an effective advertising campaign. The business plan of a training center is no exception. To find a sufficient number of visitors, you need to spread information about the center among a large circle of people. To do this, you should use the following advertising methods:
- development of your own website and its promotion;
- advertising at thematic exhibitions and seminars;
- sending an advertising offer to potential students;
- placement of advertising through the media and other thematic sites.
Official registration of activities
Any commercial activity in Russia must be officially registered. Owners of educational centers need to take into account the rules of the Federal Education Law when opening their school.
For an educational center, it is best to choose the legal form of LLC. In order to register this format of business activity, it is necessary to collect a package of the following documents:
- charter, which will specify the type of activity of the organization;
- decision to create an LLC;
- a document setting out the procedure for appointing a manager;
- minutes of the meeting;
- confirmation of the creation of the authorized capital;
- copies of documents of all founders;
- receipt of payment of state duty;
- application for registration with the specified OKVED code 85.41.
For such a field of activity, you can choose a simplified tax accounting system.
How to organize training, what to teach at trainings: 3 ideas for a business trainer
Since the success of any webinar or training is based on the ability to speak confidently, correctly, concisely and convince the audience, it follows that you need to have a clear program of action. Recently, consultations aimed at improving leadership skills and self-confidence have become very popular in the business sphere. Key skills you need to teach your trainees:
Step-by-step plan for creating a public speaking program
When starting to prepare a program, you need to distribute the material so that the load on the students is insignificant, at least at the start. Students usually set aside time after work or on their day off, subconsciously expecting some rest. Therefore, in the first lessons there is no need to force the situation; just one or two “shock techniques” that will surprise the listeners are enough. Follow this plan:
- Determining the purpose of the speech
. The speaker must clearly know what he wants from the audience and lead them precisely to these actions. Just a beautiful and correctly composed speech will not lead to any result. At best, they will simply listen to him and immediately forget what he said. - Gathering the necessary information.
This is one of the main rules of good performance. The speaker must gather the necessary information and become thoroughly familiar with the area in which he intends to speak. Information also needs to be structured. - Preparing a speech plan.
Only a clear and correctly drawn up plan will help make the performance bright and unforgettable. In this case, it is necessary to take into account many parameters, such as the characteristics of the audience, the time of the speech, etc. But there are certain templates that you can rely on when preparing for any performance. Listeners need to be introduced to them. - Use of oratorical techniques
. There are many tricks that can make a speech not only interesting, but also help listeners better understand the issue, or draw their attention to some detail of the speech.
If, for example, there is a lot of dry theory in the training, you can use a comparison or metaphor that will help students better understand the essence of what was said.
To convey the main idea to the audience, it is worth resorting to repetition. This rule works even during one dialogue.
You can use appeals, rhetorical questions, hyperboles. The main thing is to use them appropriately. How to do it correctly needs to be shown in trainings.
Working on speech technique
. In order for a speaker to convey material to an audience, he needs to master the technique of delivering a speech. Work with breathing, intonation, diction, articulation, speech rate. For example, special exercises are required to establish speech breathing. It is worth paying attention to the pace of speech, choosing the most comfortable option for yourself. It must be remembered that the speech should be:
- is clearly audible to the entire audience;
- clear and understandable;
- emotional;
- it should use meaningful pauses.
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Learning expressions and quotes by heart
. Sometimes the speaker will have to memorize large passages, many quotes, and the structure of the speech. To keep everything in memory, you need to know various techniques for memorizing text. There are 3 memorization techniques. According to D. Carnegie, this is an impression, repetition, association. Each of them has its own effect on memory, helping to make the performance more significant and interesting. It is worth devoting several trainings to acquiring these skills.
Sometimes it is important not to repeat certain points verbatim, but to use improvisation, but only at the moment when it is necessary.
Captivating and persuading the audience
.
You can discuss something for an hour and fill the speech with various sayings and quotes, while achieving nothing from the audience. And in just five minutes you can force listeners to do the things necessary for the speaker: decide to develop further, discover the possibility of a profitable investment
. The main thing is that the topic of this insert coincides with the interests of clients.
Situations are different, not all and it is not always possible to prepare in advance, but, in any case, you need to teach students to follow these rules:
- tell the truth that is beneficial to yourself, since people, as a rule, feel falsehood;
- take into account the interests of the audience.
Step-by-step plan for negotiations, 5 rules on how to position yourself
Modern life is structured in such a way that we often have to interact with a variety of people, negotiate, pursuing our interests. But the fear that arises in many people not only prevents them from having a conversation with partners and clients, but also from achieving the desired results. Moreover, if a person is convinced that the negotiations will end in complete failure, then most likely this will happen.
It is worth presenting to listeners one simple truth: there are no defeats in negotiations!
You can always reconsider the situation and turn it in your favor. What can you teach to listeners who are afraid to negotiate or feel superior to themselves? Here are five basic rules that can be used as the basis for training, and you can project them onto yourself.
- Convince yourself that the other person needs what you are offering
. If you yourself think that your proposal is not so important, or that the other person does not need it, then what should you expect from him for a positive response? It’s easier to convince yourself that the client hasn’t “grown up” to your offer or that you’re just having a bad day. - Relax
. It is easier to negotiate when you are in a relaxed state. It will give you confidence. Not only will you think about the need to close the agreement, but you will also try to get to know the client better. - Concentrate on the person you are talking to
. Try to understand what kind of person your interlocutor is, what worries him, what he needs. Don't be afraid to ask clarifying questions if you don't understand something. After all, in front of you is a person just like you, who has many of his own problems and fears. - Make sure you look presentable
. For business negotiations, it is advisable to wear a business suit, or take into account the dress code. Particular attention should be paid to your hands, as they are always visible. A good manicure will highlight your presentability. It is worth paying special attention to hairstyle and shoes. - Study well the issue you will be negotiating on.
If you are in business relatively recently, read more books, talk to people who have a lot of experience. Your ignorance can lead to results that are directly opposite to those expected.
Training plan for raising self-esteem, 3 key points at the start
Often the realization of our goals and desires depends on our self-confidence, on our self-esteem. To be self-confident means to feel inner support and to feel the “correct” trust in the world around you. It is this idea that needs to be conveyed to listeners and directed them to specific actions that will help them get rid of uncertainty, which will help them move towards success. We can recommend the following to your listeners.
- Keep a success notebook
. You can write down everything you have achieved in a day, week, month. Even the most insignificant, at first glance, victories recorded in a notebook can convince a person that he is capable of much. - Engage in self-promotion.
To do this, just write down your positive qualities on paper and read it every day. Another option is possible. Write about what a person wants to be and what to have. For example: open a chain of stores or salons, get high marks from partners. - Do exercises in front of a mirror.
Look at yourself in the mirror more often and try to love yourself.
Of course, there are many more ideas, and if you decide to become a business coach, you will definitely find them and be able to use them. If you are confident in yourself, try it! Having already read this entry, you have probably changed some of your views on life. Good luck to you!
Profitability
It is difficult to say in advance how profitable a private training center will be. After all, the entire income will depend on the cost of services, the amount of necessary expenses and the volume of classes conducted.
The cost part of this business will include:
— salaries of all employees and teachers; — bills for services of telecommunication channels; - cost of utilities; — costs for the purchase of special literature and equipment; — advertising expenses; - rent; — other expenses for maintaining the premises.
An important criterion for generating income will be the qualifications and personal qualities of teachers.
